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Medical tourism - International Conference, Call For Paper ...

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1.0 Introduction<br />

<strong>Medical</strong> <strong>tourism</strong> refers to the many patients that are currently traveling overseas for immediate and<br />

affordable treatment. Caballero-Danell and Mugomba (2007) defines medical <strong>tourism</strong> as the pursuit of<br />

medical care abroad and simultaneously engage in more conventional forms of <strong>tourism</strong>.<br />

According to Daub’s study (as cited in Newman, 2006), medical <strong>tourism</strong> is the attempt by many<br />

Americans to save money by traveling to other countries for their medical needs. This focuses on the<br />

Americans while others define differently.<br />

Keckly and Underwood (2008)<br />

noted that medical <strong>tourism</strong> is the process of “leaving home” for<br />

treatments and care abroad or elsewhere domestically. It is an emerging phenomenon in the health care<br />

industry.<br />

In addition, according to Horowitz and Rosensweig (2007), “medical tourists” seek modern health care<br />

at affordable prices in countries at variable levels of development. <strong>Medical</strong> <strong>tourism</strong> is different from<br />

the traditional form of international medical care where patients typically journey from less developed<br />

nations to major medical centers in highly developed countries for advanced medical treatment. This<br />

means even patients from a highly developed country such as The United States can go to those<br />

developing countries such as Malaysia and its neighbours for medical treatment.<br />

In short, medical <strong>tourism</strong> is the attempt by patients to seek for a qualified and high quality medical<br />

health care at foreign countries at an affordable price or cheaper price. It does not limit to traveling to<br />

modern countries to seek for better service but most important is the affordable price with the same<br />

quality of service. This combination of surgery and <strong>tourism</strong> is a relatively new type of nonexclusive<br />

niche <strong>tourism</strong> that promises to have significant growth over the next few years.<br />

Connell (2005) found as health care costs have increased tremendously, patients in the developed world<br />

are looking overseas for medical treatment. Patients in developed countries always suffer from long<br />

waiting time. They have to take turns to wait for the medical treatment. Thus, consumers commit to<br />

travel overseas for their medical treatment. Often, consumer will also take the opportunity to be a<br />

2

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