Medical tourism - International Conference, Call For Paper ...

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medical qualities, medical fees, medical expertise, and etc. Besides that, Indonesians who are intended to come to Malaysia for medical treatments will find it easier to travel to Malaysia as the office in central of Jakarta will help them to arrange all the compulsory procedures for them. Most of the visiting international patients come to Pantai mainly for cardiac surgery. Besides that, Pantai also did various form of promotions in order to attract more international patients. One of them is through agents in Vietnam and Pekan Baru. Agents will help Pantai to promote its medical tourism in Vietnam and Pekan Baru. Agents will also help to arrange everything for international patients who are willing to travel to Malaysia for medical treatments. Pantai did their promotions by distributing brochures through Air Asia too. Passengers who travel around with Air Asia are given the opportunity to view these brochures. Passengers are able to get first hand information about Pantai’s medical tourism. Apart from that, Pantai collaborated with local hotels in Malaysia to provide various packages for international patients or their intermediate family members to have a tour around Malaysia. International patients are able to travel around Malaysia especially Penang and Melaka once their medical treatments periods are over. Their intermediate family members are also have the precious opportunity to enjoy the scenery and natural attractiveness of Malaysia especially Sabah. Pantai also prepared separate wards for international patients in order to provide much comforts and conveniences to them. Last but not least, Pantai do provide halal and non halal food to international patients. Figure 4.3.2: Number of International Patients visits Pantai Medical Center in 2008 20
The pie chart above shows us the total number of international patients visiting Pantai Medical Center. Most of the foreign patients who visit Pantai is the Indonesians (401 ,000), followed by the Asians (44,000), Europeans (42,000), Australians and New Zealand (9.000), North Americans (7,000), and others (6,000). Indonesians are the most likely foreign patients to come to Malaysia due to their increased awareness of the presence Pantai Medical Center.(source Annual Report) 4.4 Ampang Puteri Hospital (KPJ) Figure 4.4.1: Ampang Puteri Hospital Revenue (Source Annual Report) Based on the graph, Ampang Puteri Hospital which is under the KPJ group was experiencing a significant increase of 42% in its revenue for the year 2007. The hospital did its promotion by having agents in Australia. Therefore, most of the visiting international patients are from Australia, New Zealand, and UK. Agents will act as intermediaries to stream the communication between the international patients and the hospital. Besides that, Ampang Puteri Hospital is also having a separate department where there are Korean communicators that enable the hospital to communicate with Korean patients. Communication between Korean patients and the medical staff such as doctors, nurses, and etc will be streamed with the presence of Korean communicators. 21
Page 1 and 2: MEDICAL TOURISM “INVESTIGATING TH
Page 3 and 4: tourist in the visiting country and
Page 5 and 6: Malaysia attracted an estimated 300
Page 7 and 8: These factors and competitive advan
Page 9 and 10: Mugomba and Caballero-Danell (2006)
Page 11 and 12: The brochure will promote Malaysia
Page 13 and 14: Accreditation or certification unde
Page 15 and 16: The sampling method which was writt
Page 17 and 18: 4.2 Penang Adventist Hospital Figur
Page 19: 4.3 Pantai Medical Center Figure 4.
Page 23 and 24: First of all, the pricing of Malays
Page 25 and 26: able to analyse the profitability o
Page 27 and 28: REFERENCE Ang, E. (2009, February 1
Page 29: Lautier, M. (2008). Export of healt

Medical tourism - International Conference, Call For Paper ...

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