Data Visualization and Analysis - JMP
Data Visualization and Analysis - JMP
Data Visualization and Analysis - JMP
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
<strong>Data</strong> <strong>Visualization</strong> <strong>and</strong> <strong>Analysis</strong><br />
Chuck Pirrello<br />
<strong>JMP</strong> Product Manager, Visual Analytics<br />
Charles.Pirrello@jmp.com
Visual analytics:<br />
“Visual analytics is the science of analytical<br />
reasoning facilitated by interactive visual<br />
interfaces.”<br />
-- Illuminating the path ,National <strong>Visualization</strong> <strong>and</strong> Analytics Center
Benefits of Visual Analytics<br />
With interactive graphs, data can be more effectively consumed<br />
<strong>and</strong> analyzed with the aid of interactive visualizations (i.e. pictures)
Interactive Graphs
Air travel safety<br />
Pilot error was the cause<br />
of 65% of all airplane<br />
crashed from 1940 –<br />
1990<br />
Dropped to 30% in the<br />
early 1990’s<br />
Flight Simulator
Benefits of Visual Analytics<br />
With Interactive Graphs, data can be more effectively consumed<br />
<strong>and</strong> analyzed with the aid of interactive visualizations (i.e. pictures)<br />
With Interactive Graphs <strong>and</strong> Advanced analytics, data can be better<br />
understood, providing for better decisions (e.g. potential outcome<br />
analysis <strong>and</strong> scenario based planning).
Scenario-based planning
Space Shuttle Challenger<br />
• Thirteen charts.<br />
• Correctly identified the O-ring failure at<br />
low temperatures<br />
• Poorly chosen displays.<br />
• Displays obscured the data.
Storytelling – a necessary ingredient to<br />
convince or persuade<br />
• Storytelling doesn’t replace analytical thinking, but it can<br />
supplement it.<br />
• <strong>Analysis</strong> might excite the mind, but it hardly offers a route to the<br />
heart.<br />
…The Leader’s Guide to Storytelling<br />
by Stephen Denning<br />
Made to Stick<br />
by Chip Heath <strong>and</strong> Dan Heath
Benefits of Visual Analytics<br />
With interactive graphs, data can be more effectively consumed<br />
<strong>and</strong> analyzed with the aid of interactive visualizations (i.e. pictures)<br />
With interactive graphs <strong>and</strong> advanced analytics, data can be better<br />
understood, providing for better decisions (e.g. potential outcome<br />
analysis <strong>and</strong> scenario based planning).<br />
With interactive graphs <strong>and</strong> effective narration, conclusions can be<br />
presented more effectively
Change language