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BoxOffice® Pro - January 2014

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BOX OFFICE REPORT<br />

Top Five Overseas Territories:<br />

China<br />

Russia<br />

Brazil<br />

United Kingdom<br />

France<br />

14 PACIFIC RIM<br />

Warner Bros.<br />

Budget: $230M<br />

Global: $407.6M<br />

Overseas: $305.8M<br />

Domestic: $101.8M<br />

$40.5M<br />

$22.2M<br />

$21.7M<br />

$21.0M<br />

$17.5M<br />

A disappointment in North America,<br />

Pacific Rim was single-handedly saved<br />

overseas by China. Guillermo del Toro’s<br />

high-concept tentpole grossed $119.9<br />

million in China, over $10 million more than<br />

its North American cume and more than a<br />

quarter of the film’s global total. Asia alone<br />

represented nearly half of the film’s overseas<br />

total. A blockbuster like Pacific Rim<br />

is a perfect example of how the overseas<br />

box office, led by China’s surging market,<br />

can turn a flop into a hit by year’s end.<br />

Though not yet greenlit, director Guillermo<br />

del Toro is writing a sequel.<br />

Top Five Overseas Territories:<br />

China<br />

Russia<br />

South Korea<br />

Mexico<br />

Japan<br />

15 G.I. JOE: RETALIATION<br />

Warner Bros.<br />

Budget: $190M<br />

Global: $372.5M<br />

Overseas: $250M<br />

Domestic: $122.5M<br />

$119.1M<br />

$20.6M<br />

$18.1M<br />

$16.0M<br />

$15.1M<br />

Originally slated for 2012, G.I. Joe:<br />

Retaliation was pushed to 2013 in order<br />

to accommodate reshoots and a 3D<br />

conversion. The decision proved to be<br />

fortuitous outside of North America, as<br />

a spring 2013 release sidestepped the<br />

previous year’s packed summer slate<br />

and led to a $100 million improvement<br />

above its predecessor’s overseas total.<br />

Additional star power from new cast<br />

additions Dwayne “The Rock” Johnson<br />

and Bruce Willis helped the sequel reach<br />

a bigger audience overseas. A third film<br />

is in the works with Jon M. Chu planning<br />

a return to the director’s chair.<br />

Top Five Overseas Territories:<br />

China<br />

Russia<br />

Mexico<br />

South Korea<br />

United Kingdom<br />

$53.8M<br />

$15.0M<br />

$14.1M<br />

$12.9M<br />

$11.4M<br />

16 THE HANGOVER PART III<br />

Warner Bros.<br />

Budget: $155M<br />

Global: $350.5M<br />

Overseas: $238.3M<br />

Domestic: $112.2M<br />

The first Hangover sequel was critically<br />

panned upon release in 2011 despite<br />

drawing enough crowds to amass a<br />

$581.4 million global cume. The sequel’s<br />

poor reception affected business for the<br />

final entry in The Hangover trilogy; The<br />

Hangover Part III fell $230 million short<br />

of its predecessor’s mark. The $350 million<br />

global cume came in large part from<br />

strong support overseas after the film<br />

only made 44 percent of the business<br />

generated by The Hangover Part II in<br />

North America. Despite the setbacks, The<br />

Hangover Part III finished the year as the<br />

number one comedy in the world, even<br />

though it scored a lowly 19 percent at<br />

review aggregator Rotten Tomatoes.<br />

Top Five Overseas Territories:<br />

Germany<br />

United Kingdom<br />

Australia<br />

Russia<br />

Brazil<br />

17 THE GREAT GATSBY<br />

Warner Bros.<br />

Budget: $160M<br />

Global: $348.8M<br />

Overseas: $204M<br />

Domestic: $144.8M<br />

$31.0M<br />

$29.3M<br />

$19.7M<br />

$17.3M<br />

$16.5M<br />

Baz Luhrmann recovered from Australia<br />

with his 3D adaptation of F. Scott Fitzgerald’s<br />

celebrated novel. The Australian<br />

director’s home country showed the<br />

most enthusiasm for the film, leading the<br />

overseas markets with a $25.8 million<br />

tally. (The government of Australia contributed<br />

financially to the making of the<br />

film with tax subsidies.) The story hit a<br />

chord in Russia where, aided by Leonardo<br />

DiCaprio’s star power, The Great<br />

Gatsby earned $17.6 million. The Great<br />

Gatsby illustrates the potential of a wellknown<br />

literary adaptation under the helm<br />

of an established director and the talent<br />

such a project can attract. In an industry<br />

dominated by special effects bonanzas,<br />

Luhrmann’s Gatsby suggests that dramas<br />

can work in 3D and retain their box office<br />

viability.<br />

Top Five Overseas Territories:<br />

Australia<br />

United Kingdom<br />

Russia<br />

Germany<br />

France<br />

$25.8M<br />

$23.9M<br />

$17.6M<br />

$15.7M<br />

$13.5M<br />

18 NOW YOU SEE ME<br />

Lionsgate<br />

Budget: $105M<br />

Global: $348.4M<br />

Overseas: $230.6M<br />

Domestic: $117.7M<br />

One of the biggest box office surprises of<br />

the year began its run by humiliating M.<br />

Night Shyamalan’s After Earth in a head-tohead<br />

face-off in North America. Now You<br />

See Me would continue to thrive around the<br />

world, carving its own niche in a summer<br />

full of higher-profile and better-publicized<br />

releases. The film was one of the biggest<br />

hits of the year in France, where it earned<br />

$25.6 million. China and Russia each contributed<br />

grosses above $20 million to the<br />

film’s $230.6 million overseas tally.<br />

Top Five Overseas Territories:<br />

France<br />

China<br />

Russia<br />

South Korea<br />

United Kingdom<br />

19 THE SMURFS 2<br />

Sony<br />

Budget: $170M<br />

Global: $347.5M<br />

Overseas: $276.5M<br />

Domestic: $71M<br />

$25.6M<br />

$22.9M<br />

$21.2M<br />

$17.0M<br />

$16.7M<br />

The Smurfs posted a $563 million global<br />

outing in 2011, with over $400 million of<br />

that figure coming from overseas sales.<br />

The sequel is therefore best analyzed<br />

when looking at its overseas numbers<br />

rather than the paltry $71 million it grossed<br />

in North America—about half of its predecessor’s<br />

total in the market. The Smurfs 2<br />

couldn’t replicate the success of the original,<br />

however, ending its overseas run with<br />

a $276.5 million total. The film still proved<br />

to be profitable in what ultimately became<br />

a difficult summer for Sony.<br />

Top Five Overseas Territories:<br />

Germany<br />

China<br />

France<br />

United Kingdom<br />

Brazil<br />

20 THE CONJURING<br />

Warner Bros.<br />

Budget: $50M<br />

Global: $316.6M<br />

Overseas: $179.3M<br />

Domestic: $137.3M<br />

$23.1M<br />

$21.8M<br />

$19.7M<br />

$18.8M<br />

$14.5M<br />

14 BoxOffice ® <strong>Pro</strong> The Business of Movies JANUARY <strong>2014</strong>

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