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Québec Marine Transportation Policy - Transport - Gouvernement ...

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A few years ago there were as many as 34 people directly involved in promoting the 6 main ports<br />

of the Atlantic coast, 51 for the five main ports on the Pacific coast and 49 for 5 European ports<br />

surveyed. In Canada, the port of Halifax has 3 representatives. The port of Vancouver alone has<br />

15 representatives, 10 of which are in Asia. For the Saint-Laurent, the resources are limited to 1.5<br />

representatives who work exclusively for the port of Montréal : one in Ontario and one in the<br />

United States (who also represents the port of Vancouver).<br />

In 1985, in response to the urgent need expressed by Congress and the Department of<br />

<strong><strong>Transport</strong>ation</strong>, the St. Lawrence Seaway Development Corporation 2 implemented a Trade<br />

Mission Program as part of its development activities. Seaway authorities on the American side<br />

of the border have conducted 25 trade missions to 35 different countries and 56 trade centres<br />

across the world since 1985. In recent years the American Seaway has directed its efforts toward<br />

specific areas. For instance, it has undertaken to educate shipbuilders on the need to build more<br />

ocean-going vessels that can clear the locks on the Seaway.<br />

The gouvernement du <strong>Québec</strong> must continue promoting the development of the shipping industry<br />

through measures designed to increase maritime traffic on the Saint-Laurent. A partnership<br />

between port authorities, ship owners and other partners from industrial, tourist and recreational<br />

sectors is essential to promote the facilities currently in place on the Saint-Laurent. Partners in<br />

the shipping industry must also strive to influence the perception of shippers with respect to the<br />

cost-effectiveness of maritime transportation and the perception of the public as to the usefulness<br />

and environmental safety of this mode of transportation.<br />

The Saint-Laurent is a major asset for <strong>Québec</strong>. The <strong>Gouvernement</strong> du <strong>Québec</strong> must actively promote<br />

the river worldwide.<br />

2.6 Developing tourism on the Saint-Laurent 3<br />

According to the Cruise Lines International<br />

Association (CLIA), more than 7 million people took a<br />

North American cruise in the year 2000. As at the end<br />

of last year, 140,000 beds were available on 127 cruise<br />

ships in this market segment. CLIA representatives<br />

predict that between now and 2006 an additional 47<br />

ships with 86,000 beds will be able to transport 3.9<br />

million additional passengers, an increase of 55 %<br />

over 2000. It is expected that for the next five years,<br />

construction projects for cruise ships will be numerous.<br />

Over US$15 billion will be invested.<br />

2 The St. Lawrence Seaway Management Corporation’s American counterpart.<br />

3 For the purposes of this document, river tourism refers to international cruises, cruises on the Saint-Laurent and the<br />

Great Lakes, excursion-style cruises and recreational boating.<br />

29

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