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Québec Marine Transportation Policy - Transport - Gouvernement ...

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44<br />

The approach<br />

The government will promote the development of cruise and nautical activity on the Saint-<br />

Laurent by :<br />

• Participating in market studies on cruises from or to ports of the Saint-Laurent, including ports<br />

in Labrador and Northern <strong>Québec</strong>, for cold water cruises;<br />

• Supporting the creation or adaptation of adequate infrastructure and services to accommodate<br />

international cruise ships along with cruises on the Saint-Laurent;<br />

• Working in partnership with Tourisme <strong>Québec</strong> to update the profile of the cruise-excursion<br />

industry and evaluate the development potential of nautical activity on the Saint-Laurent;<br />

• Developing the cruise sector of tourist planning in conjunction with regional tourist associations<br />

and creating a work group made up of representatives from Tourisme <strong>Québec</strong>, regional tourist<br />

boards, the appropriate MRC’s and the ministère des <strong>Transport</strong>s;<br />

• Consider extending existing tax breaks for <strong>Québec</strong> seafarers involved in freight transportation<br />

to those who work in the international cruise sector;<br />

• Promote tourism in native communities in the context of intensified tourism on the Saint-Laurent.<br />

4.3 Developing the promotion and the enhancement of<br />

maritime activities on the Saint-Laurent<br />

To achieve this goal the gouvernement du <strong>Québec</strong> will coordinate the actions of the ministère<br />

des <strong>Transport</strong>s and its partners based on intervention plans aimed at promoting maritime activity<br />

on the Saint-Laurent and encouraging public awareness.<br />

4.3.1 Promoting maritime activities<br />

Globalisation is becoming an increasing reality and the Saint-Laurent is facing competition<br />

from other North American ports. Most ports in the world maintain a network of commercial<br />

representatives in other countries to help promote their attractions and economic activity but<br />

there is almost no foreign representation for the ports of the Saint-Laurent, and it is clearly<br />

essential to develop a dynamic promotional program with interested parties in the areas of<br />

freight transportation and cruise activity.<br />

The challenge<br />

The Saint-Laurent can offer many advantages for maritime transportation and as an industrial<br />

and tourism development tool. They need to be known and it is <strong>Québec</strong>’s responsibility to<br />

promote these valuable assets.

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