Eisai Co., Ltd. Annual Report 2001 - Eisai GmbH
Eisai Co., Ltd. Annual Report 2001 - Eisai GmbH
Eisai Co., Ltd. Annual Report 2001 - Eisai GmbH
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REVIEW OF OPERATIONS<br />
PHARMACEUTICALS<br />
In fiscal 2000, sales in the pharmaceuticals segment, which includes<br />
consumer health care products and diagnostic drugs, climbed 23.4%<br />
and accounted for 92.4% of consolidated net sales, up from 89.6%<br />
in fiscal 1999. Sales were propelled by a sharp increase in sales of<br />
Aricept, Aciphex/Pariet and other prescription pharmaceuticals.<br />
Prescription Pharmaceuticals<br />
Operations in Japan<br />
During the period, we continued to place the highest priority on<br />
customer satisfaction in all aspects of our pharmaceutical operations,<br />
in line with our commitment to meeting the health care needs of<br />
patients and improving their quality of life. We recorded stable sales<br />
of principal prescription pharmaceuticals, including Aricept, Pariet,<br />
Methycobal, the osteoporosis treatment Glakay, the muscle relaxant<br />
Myonal and the gastritis/gastric ulcer medication Selbex. We also<br />
sought to promote Aricept through direct marketing to physicians by<br />
our team of medical representatives (MRs), as well as through active<br />
efforts aimed at accelerating time to consultation, diagnosis and, if<br />
appropriate, prescription to ensure sufferers of Alzheimer’s disease<br />
prompt access to treatment. We also continued to promote sales of<br />
Pariet by capitalizing on its reputation as the most effective drug for<br />
fast and consistent treatment of gastrointestinal disorders.<br />
<strong>Eisai</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2001</strong><br />
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