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Eisai Co., Ltd. Annual Report 2001 - Eisai GmbH

Eisai Co., Ltd. Annual Report 2001 - Eisai GmbH

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REVIEW OF OPERATIONS<br />

PHARMACEUTICALS<br />

In fiscal 2000, sales in the pharmaceuticals segment, which includes<br />

consumer health care products and diagnostic drugs, climbed 23.4%<br />

and accounted for 92.4% of consolidated net sales, up from 89.6%<br />

in fiscal 1999. Sales were propelled by a sharp increase in sales of<br />

Aricept, Aciphex/Pariet and other prescription pharmaceuticals.<br />

Prescription Pharmaceuticals<br />

Operations in Japan<br />

During the period, we continued to place the highest priority on<br />

customer satisfaction in all aspects of our pharmaceutical operations,<br />

in line with our commitment to meeting the health care needs of<br />

patients and improving their quality of life. We recorded stable sales<br />

of principal prescription pharmaceuticals, including Aricept, Pariet,<br />

Methycobal, the osteoporosis treatment Glakay, the muscle relaxant<br />

Myonal and the gastritis/gastric ulcer medication Selbex. We also<br />

sought to promote Aricept through direct marketing to physicians by<br />

our team of medical representatives (MRs), as well as through active<br />

efforts aimed at accelerating time to consultation, diagnosis and, if<br />

appropriate, prescription to ensure sufferers of Alzheimer’s disease<br />

prompt access to treatment. We also continued to promote sales of<br />

Pariet by capitalizing on its reputation as the most effective drug for<br />

fast and consistent treatment of gastrointestinal disorders.<br />

<strong>Eisai</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2001</strong><br />

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