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Eisai Co., Ltd. Annual Report 2001 - Eisai GmbH

Eisai Co., Ltd. Annual Report 2001 - Eisai GmbH

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In Japan, we are proceeding with development of the antirheumatic<br />

agents, T-614 and D2E7, the latter of which is a genetically<br />

engineered tumor necrosis factor (TNF-α) antagonist, and the obesity<br />

management compound sibutramine. Finally, we are aggressively<br />

developing new applications and formulations for Aricept and<br />

Aciphex/Pariet, which has already gained approval in 74 countries,<br />

to maximize the potential of these groundbreaking drugs.<br />

A crucial ongoing task for <strong>Eisai</strong> is to cultivate a solid technological<br />

foundation to support the efforts of our high quality research.<br />

Accordingly, we are taking decisive steps, including cooperating with<br />

leading external organizations, to maximize cutting-edge genomic<br />

technologies.<br />

<strong>Eisai</strong> takes seriously its responsibilities as a manufacturer of<br />

prescription pharmaceuticals. Our plants operate in accordance with<br />

a stringent quality management system developed to comply with<br />

Good Manufacturing Practices (GMP) standards. Our approach to<br />

quality and safety focuses on ensuring the patient's peace of mind<br />

and is comprehensive, even extending to the use of suitable packaging<br />

made with easily disposable, environmentally friendly materials<br />

and including appropriate product information.<br />

Our approach to marketing places emphasis on raising customer<br />

satisfaction through active communication with the medical<br />

community. Underscoring the importance of this concept, we have<br />

introduced an evaluation system in Japan for medical sales representatives<br />

that also assesses contributions to improving customer satisfaction.<br />

We will continue to refine this system to facilitate its use both<br />

in the formulation and evaluation of overall marketing strategies for<br />

medical sales representatives.<br />

The pharmaceutical industry faces a host of new issues in the<br />

21st century. A particularly crucial issue is the availability and access<br />

to advanced pharmaceuticals by society. We also recognize the<br />

importance of establishing solid relationships with customers, shareholders,<br />

employees, the community and other individuals and groups<br />

interested in or affected by our operations, and we constantly seek<br />

<strong>Eisai</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2001</strong><br />

3

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