Eisai Co., Ltd. Annual Report 2001 - Eisai GmbH
Eisai Co., Ltd. Annual Report 2001 - Eisai GmbH
Eisai Co., Ltd. Annual Report 2001 - Eisai GmbH
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In Japan, we are proceeding with development of the antirheumatic<br />
agents, T-614 and D2E7, the latter of which is a genetically<br />
engineered tumor necrosis factor (TNF-α) antagonist, and the obesity<br />
management compound sibutramine. Finally, we are aggressively<br />
developing new applications and formulations for Aricept and<br />
Aciphex/Pariet, which has already gained approval in 74 countries,<br />
to maximize the potential of these groundbreaking drugs.<br />
A crucial ongoing task for <strong>Eisai</strong> is to cultivate a solid technological<br />
foundation to support the efforts of our high quality research.<br />
Accordingly, we are taking decisive steps, including cooperating with<br />
leading external organizations, to maximize cutting-edge genomic<br />
technologies.<br />
<strong>Eisai</strong> takes seriously its responsibilities as a manufacturer of<br />
prescription pharmaceuticals. Our plants operate in accordance with<br />
a stringent quality management system developed to comply with<br />
Good Manufacturing Practices (GMP) standards. Our approach to<br />
quality and safety focuses on ensuring the patient's peace of mind<br />
and is comprehensive, even extending to the use of suitable packaging<br />
made with easily disposable, environmentally friendly materials<br />
and including appropriate product information.<br />
Our approach to marketing places emphasis on raising customer<br />
satisfaction through active communication with the medical<br />
community. Underscoring the importance of this concept, we have<br />
introduced an evaluation system in Japan for medical sales representatives<br />
that also assesses contributions to improving customer satisfaction.<br />
We will continue to refine this system to facilitate its use both<br />
in the formulation and evaluation of overall marketing strategies for<br />
medical sales representatives.<br />
The pharmaceutical industry faces a host of new issues in the<br />
21st century. A particularly crucial issue is the availability and access<br />
to advanced pharmaceuticals by society. We also recognize the<br />
importance of establishing solid relationships with customers, shareholders,<br />
employees, the community and other individuals and groups<br />
interested in or affected by our operations, and we constantly seek<br />
<strong>Eisai</strong> <strong>Annual</strong> <strong>Report</strong> <strong>2001</strong><br />
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