publishing set-up and services - McGraw-Hill Books

Publishing
with McGraw-Hill

A Partnership
That Endures
In 1909, publishers John A. Hill and James H. McGraw
combined their companies to form the McGraw-Hill Book Company.
Today’s McGraw-Hill is a multi-billion dollar global leader in educational
materials and professional information. Collectively offering more than 100
years of product development, marketing experience, and sales success,
McGraw-Hill Higher Education combines a rich history with extensive
resources and a renowned reputation for serving students and teachers, here
and abroad.
McGraw-Hill Education (Asia) is a division of the Singapore branch of The
McGraw-Hill Companies, Inc. The branch was registered in Singapore in
April 1970. Today, McGraw-Hill Education (Asia) is a key contributor to
the corporation’s strong presence in Asia. McGraw-Hill is a global publisher
of print and electronic products in science, technical, and medical books;
professional and consumer books; and textbooks for kindergarten, college
and university students as well as adult learning. McGraw-Hill Education
(Asia) publishes mainly in English but with the expansion of regional
ofces in Asia, original publications are in translated editions. McGraw-Hill
ofces throughout Asia are continually sourcing for local authors to produce
original products for global distribution.
McGraw-Hill continues to lead the way in providing cutting-edge
educational materials for the digital age. We’re doing it by following the
principles that have given us a century of success: by listening to our
customers and by cultivating the talent necessary to bring to those customers
the products they need.

introduction
The McGraw-Hill Companies today
The McGraw-Hill Companies are organized into three segments, each of
which includes globally recognized brands, products and services:
The Education Segment
Higher Education Group
School Publishing Group
Global Group
The Financial Services Segment
Standard and Poor’s
The Information and Media Segment
BusinessWeek Magazine
J.D. Power & Associates

It All Begins with You
> The Editorial Relationship
Great authors working with great editors can have a powerful
impact on education. Your partnership with McGraw-Hill begins
with our dedicated editorial staff, who provide the guidance,
expertise, and support necessary to help turn your teaching
experience and ideas into a best-seller.

editorial
McGraw-Hill is your partner.
Your content knowledge coupled with our publishing expertise
forms a foundation for creating a new book that meets the needs
of professors and students. Our market knowledge and continuous
dialogue with our customers ensures that together we will set the
course for long term success.
We listen to the market.
We believe that listening to our customers, both instructors and
students, is critical to developing winning products. Our conversations
are extensive and include intensive peer review, broad and specic
market surveys, focus groups with both faculty and students, and
sales interviews with customers. This market centered approach to
development is crucial to building best-sellers.
Our development philosophy is based on a simple but powerful
equation: we will involve the right customers, at the right stage, to
make your book a best-seller.
We’re in it for the long run.
Our relationship with you is designed to be a long term partnership
spanning decades. McGraw-Hill has an editorial culture that promotes
aggressive investment in your project on every edition to minimize
your risk and maximize the sales of your project over time. This
approach is designed to gain and sustain market leadership.

Production
> Realizing Your Vision
Creating a successful textbook means having an editorial team
working toward your vision from the very beginning. That’s why
we collaborate with you from signing to publication.

production
A team of experts.
A range of expertise.
Our inhouse Production Editors handle every production step required
to bring an exciting, effective product to market: graphic design,
composition, copy editing, proofreading, faculty reviews, and much
more.
McGraw-Hill is dedicated
to quality and accuracy.
A team of inhouse Production Editors will assist you as needed
throughout the production process. Our experienced team knows
how to drive a project while maintaining the quality, timeliness, and
accuracy that continually sets our products apart in the industry.
Efficiency and value in the
book development process.
We begin working with you early in the process and are committed to
making the development of your manuscript an efcient and effective
experience. Early involvement in the process helps to avoid timeconsuming
rework during the production process.

Marketing
> Building Messages and Creating
Opportunities
Our Product Marketing Managers are specialists, focusing on
the needs and challenges of your discipline in order to craft a
powerful marketing message.

marketing
Product marketing team
drives marketing campaigns.
The product marketing team is responsible for developing the
marketing campaign domestically and globally. They collaborate
with you to craft the right product message and develop a successful
marketing strategy. They work directly with sales reps and sales
managers and are responsible for driving the sales effort needed to
launch your product.
Strong customer relationships
lead to sustained success.
Early in the development process, our product marketing team works
with the sales force to provide qualied targets as candidates to guide
development. Product marketing managers foster relationships with
key decision makers throughout the marketing and sales campaign,
often traveling to close key adoptions face to face. Superior market
knowledge combined with extensive customer relationships drives the
success of your product.
McGraw-Hill actively pursues
all potential sales channels.
McGraw-Hill’s marketing team seeks opportunities in all relevant
markets. Alignment between our Asia and international operations
ensures worldwide growth. Our extended sales forces reach multiple
markets including tertiary institutions, trade and professional,
industry accounts, and libraries.

Sales
> Specialized for Growth
McGraw-Hill’s sales force is the most knowledgeable, most
experienced, best trained, and best equipped sales force in the
industry.

sales
Experienced sales reps, led by
experienced sales managers.
Experienced sales reps truly know their products and their customers
better. Experienced managers know their reps better. The combination
means that we will sell more copies of your product over time.
Additional sales support
is never far away.
Our large field staff is supported by a vast array of specialists.
Technology specialists and product marketing specialists combine to
help the sales force close business.

The Global Marketplace
> Educating the World
McGraw-Hill leads the way in producing educational content
suitable for markets throughout the world. The close alignment
between our Asia and international operations ensures that our
products are primed to succeed well beyond Asia. Delivered in
more than 40 languages, our educational materials are sold across
six international regions through 34 local offices.

global
Higher education is a
growing global need.
Higher education enrollments are increasing dramatically around the
globe. Asia textbook content is in great demand and McGraw-Hill is
well positioned to provide the benets of Asia innovation and learning
to customers throughout the world. With 12 subsidiary companies,
16 branch ofces, one joint venture, and over 18,000 McGraw-Hill
employees worldwide, we have the people and the global reach to
make sure your project is marketed effectively on a worldwide basis.
McGraw-Hill’s international
sales force is a powerful
competitive advantage.
McGraw-Hill’s sales representatives gather regularly to learn about
the latest products directly from the authors and editors who develop
them. At the same time, they provide us with invaluable “on the
ground” insight into what our international customers are looking
for. Over 150 international sales reps will be nding and closing
opportunities for your work on a daily basis.
Our global marketing and
publishing strategies maximize
sales throughout the world.
McGraw-Hill’s subsidiaries grow market share by leveraging
our competitive advantages in product development and media
technology. We have full service publishing operations in Canada
(both English and French languages), the UK, Spain, Portugal,
Italy, Asia (including Japan, Korea, Taiwan, Malaysia, Singapore,
Thailand, and India), Australia and New Zealand, Mexico, the
Caribbean, Central and all of South America (both Spanish and
Portuguese languages).

To Learn More About Publishing with
McGraw-Hill Education (Asia),
Contact the Following Editorial Personnel.
Business and Economics
Joey Tan Hui Ping
Tel: (65) 6868 8125
Fax: (65) 6861 4875
hui_ping_tan@mcgraw-hill.com
Science, Engineering, Mathematics, Humanities, Social Sciences
and Languages
Gerald Bok
Tel: (65) 6868 8197
Fax: (65) 6861 4875
gerald_bok@mcgraw-hill.com
McGraw-Hill Education (Asia)
60 T
www.mheducation.asia