Download the PDF version - Grenoble Ecole de Management

A masterful, big picture look at modern branding, full of insight, practical advice, and fascinating stories.
--Pascal Marmier, Swiss Consul in Boston
This book will change the way you approach email and social marketing. John Sadowsky shows you how to gather
your customers around your virtual campfire and share stories about your products and brand.
--Nick Heys, Founder and CEO, Emailvision
To learn more about the book, please view the book's website. To purchase the book, please view the purchase link
here.
For more information, please contact his manager : Claire Legrand : c.legrand@authenticity-source.com
One Thing at a Time
From Pat Brans
Most of the executives I talk to about time management tell me you need to do one thing at a
time. Many of them forbid the use of laptops or phones during meetings. For example, Jim
Whitehurst, CEO of Red Hat, says that anybody who tries to do email during a meeting
probably isn't doing a good job at either of those tasks. Ahold USA CIO John Dettenwanger
concurs, adding that time management is mostly about eliminating distractions.
On that note, let me close with a few ideas about what you can do to achieve better focus:
Whenever you set work aside, make a clean break. Bring each small chunk to a good
stopping point where you can continue working the next time you go back to that project. Then stop thinking
about that task and move on to something else.
When you say no to somebody, do so as politely as possible to minimize any agony you might feel later about
having hurt the other person's feelings, and then detach yourself emotionally. It's no longer your problem.
Plan at least an hour a day to work on only one thing. A woman attending one of my workshops told me about a
site director with an engineering company who made it a policy for people to work alone between 10 and 11
o'clock in the morning. During this time, nobody was allowed to look at email, use the phone, or talk to anybody
else. This rule turned out to be very popular, because people found that they could get a lot done in a relaxed
manner during that hour.
Set aside time each week to think about your big goals, and make it a habit to think about those big goals only
during that time. Cut the big things into small, meaningful chunks of work with clean stopping points. Take a little
time thinking through what can go wrong; if appropriate, add chunks of work that will help you to prevent those
problems from occurring.
Once you've spent your allotted time thinking about your big goals and what might go wrong, you're free to focus
on each of the little tasks in sequence. Spend most of your time just thinking about what's in front of you right
now.
Master the moment.
Patrick Brans' latest book is Master the Moment: Fifty CEOs Teach You the Secrets of Time Management (British
Computer Society, ISBN 9781906124731). You can learn more about the book and Pat's time-management seminars
at his Master the Moment website.
GGSB ALUMNI CONTRIBUTION
From Jessica Anthonios, Junior lecturer
The first time I ever stepped foot on GGSB ground was in the fall of September 2007.
Fresh off of the plane landing from Lebanon, heading towards Grenoble hoping that my year abroad would be the best
year of my life. With worries, thoughts and lots of anticipation I took my first steps into GGSB as an MSc in Marketing
student intake one, not knowing what awaits. The journey here forth was everything I had hoped for and much more.
So let me break it down for you.