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Learning Expedition in <strong>Management</strong> Consulting for MSc in <strong>Management</strong><br />
Consulting and MBA stu<strong>de</strong>nts from GGSB 30 & 31st May 2011<br />
From Preethi Moorthy, MBA candidate, full time program 2010-11<br />
The sunny Nor<strong>the</strong>rn Italian city of Milan, where <strong>the</strong> finest fashion houses in <strong>the</strong> world jostle for room and recognition<br />
alongsi<strong>de</strong> industrial, technological and financial powerhouses, was <strong>the</strong> perfect setting to kick-start a two-day learning<br />
expedition -- an expedition that would turn 15 GGSB stu<strong>de</strong>nts from every major continent into international job<br />
candidates, better prepared to <strong>de</strong>al with <strong>the</strong> triumphs and perils of management consulting.<br />
An impromptu addition to <strong>the</strong> Msc. <strong>Management</strong> Consulting program,<br />
envisioned by <strong>the</strong> dynamic duo of program director Dr. Michelle<br />
Mielly and Professor Michele Coletti, un<strong>de</strong>r <strong>the</strong> aegis of APCO<br />
(Italian Professional Association of <strong>Management</strong> Consultants), <strong>the</strong><br />
trip was an intensive session on pan-European consulting practises,<br />
cultural implications and best practises for its participants from <strong>the</strong><br />
MSc <strong>Management</strong> Consulting and MBA programs.<br />
IBM: The Pinnacle of success<br />
The first stop was at <strong>the</strong> technology and consulting behemoth, IBM.<br />
At IBM, <strong>the</strong> graduates got a feel of <strong>the</strong> process and practises<br />
employed when offering strategy consulting and change<br />
management expertise to its diverse clientele. IBM’s ability to cope<br />
with a changing and complex environment, ai<strong>de</strong>d by sophisticated business analytics tools, along with <strong>the</strong>ir client<br />
centric approach to consulting was of consi<strong>de</strong>rable interest.<br />
We also got a sneak peak at <strong>the</strong> state of <strong>the</strong> art technological solutions, from supercomputing question answering<br />
(QA) system “Watson” (champion of <strong>the</strong> ‘Jeopardy’ game show) to <strong>the</strong> trendy “Fashion Solution Store” application,<br />
IBM had something for everyone.<br />
The sprawling campus at <strong>the</strong> heart of <strong>the</strong> city and <strong>the</strong> sheer wealth of professional experience that IBM encased within<br />
its walls struck an instant cord with us as we got to interact with IBM employees and catch a glimpse of what life would<br />
be at a multi - national consulting enterprise.<br />
A fork in <strong>the</strong> road<br />
From <strong>the</strong> dynamic technological hub to <strong>the</strong> grit, grind and glory of in<strong>de</strong>pen<strong>de</strong>nt consulting, <strong>the</strong> second half of <strong>the</strong> trip<br />
was a lesson in rich contrasts.<br />
Group 1 stu<strong>de</strong>nts got to visit Franco Guazzoni’s firm Core Consulting,<br />
a consultancy with practices in Marketing & Sales, training, and performance management with a strong focus on HR<br />
and Organizational <strong>de</strong>velopment .<br />
The same group also got a chance to visit with Rita Bonucchi, <strong>the</strong> foun<strong>de</strong>r and director of Bonucchi & Associati, a<br />
niche, international Marketing consultancy that provi<strong>de</strong>d an honest appraisal of <strong>the</strong> consulting profession in Italy along<br />
with helpful gui<strong>de</strong>lines on writing business plans.<br />
Group 2 stu<strong>de</strong>nts were involved in a highly informative session on Project and Portfolio <strong>Management</strong> with Omar Zein<br />
of Projectize, a Project <strong>Management</strong> Consultancy with an emphasis on best practises, tools and certifications.<br />
This group also had an interactive session with Francesca Oliva of SLO SRL consultancy,<br />
a boutique firm specializing in HR coaching and organizational <strong>de</strong>velopment, as well as CSR, that offered insights on<br />
how to win businesses and leverage social media to improve web presence.<br />
It was inspiring to note how innovative and process-driven even a boutique consultancy can be and discover <strong>the</strong><br />
intricacies of client retention thorough relationships, referrals and networking.<br />
The icing on <strong>the</strong> cake<br />
The culmination of our trip was <strong>the</strong> meet with APCO members and potential mentors. It was extremely gratifying in<br />
terms of networking opportunities and gave us a chance to expand our tendrils across Europe. In <strong>the</strong> words of Joy<br />
Matwale, Msc. <strong>Management</strong> Consulting Stu<strong>de</strong>nt from Kenya, “The trip to Milan was a won<strong>de</strong>rful way to end <strong>the</strong><br />
program. Visiting different sized companies and to have consultants from different backgrounds make presentations<br />
was especially helpful for me in clarifying <strong>the</strong> areas I would like to specialize in. The practical element of having