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- A presentation on a media like PowerPoint for the oral examination presentation in June.
Participants’ profiles: The participants are international students (French language is
not required). The majority of them have a bachelor degree and one- to three-years’ work
experience. From September to June they follow the MSc Innovation Strategy
Entrepreneurship class. They will work on this case study in addition to their usual
assignments in exercises, exams and workgroups.
Expectations and objectives for the MSc Innovation Strategy
Entrepreneurship students:
Based on the briefing to be given by the company the students will get involved in an
Innovation plan for the company, based on the briefing that they will receive. They must
put into practice acquired methodology and demonstrate their competencies. We will look
for scientific precision in diagnostics, analysis and interpretation of occurrences during preparation of the case as well
as within the recommendations proposed.
The study would cover:
- Looking at a disruptive innovation or a design innovation, or a product or a managerial innovation issues from an
integrated, holistic perspective,
- Providing the students with a final opportunity to apply the material courses and lectures that they have learned (see
Appendices below),
- The focal point of the case, i.e. the team’s analysis and recommendations for the problems involved.
• They analyze the case in groups. They will be able to build company analysis, identify target business
development by questioning the Company and school tutor. They have to propose, apply a methodology, and
make some, clear, useful and efficient recommendations.
• At the end of the study, each group will make its oral presentation to the Jury (company tutor, school tutor and
program director) and the other groups.
MSc Business Development
From Marie France Derderian, Program Director MSc Business Development, MSc Innovation, Strategy &Entrepreneurship
GGSB MSc Business Development Program enhances focus on China
As part of the MSc Business Development program at Grenoble Graduate School of Business, students have the
opportunity to visit one emerging economy each year. The goal is to create an integrated learning experience for all
participants. The International Study Residency combines academic lectures, corporate visits, and cultural activities.
The students gain extensive knowledge of global business practices to prepare them as business developers that
consistently perform across cultures and compete on a global market
China Residency Overview
This year’s China residency program hosted 34 students from 22 countries
along with their Program Director, Marie France Derderian, the
University’s Director of Development & Executive Education Gaël Fouillard
and the Dean of GGSB, Judith Bouvard.
The residency began with a visit to Shanghai; the most modern and
vibrant cities. MSc students studied different areas that made Shanghai
the leader and driver of China’s economic growth. The trip continued with
a visit to Beijing. Despite its role as China’s capital and home to a large
number of international business and diplomatic residents, Beijing remains
a traditional city due to its long-lasting importance as the cultural and
political center of China.
Student’s Feedback
Taking part in this exceptional experience helped us in acquiring the right balance of
informative business visits and opportunities for cultural exploration. All of the
logistics were well organized and our hosts and tour guides provided important
assistance. The companies we visited as Michelin China, Airbus Tianjin, Sansi Tech
(Chinese company),Aon Hewitt,(consulting firm),Oxylane Decathlon, Asobio , EDF
Trading and the executives who spoke with us were particularly impressive. The
level of attention they gave to our questions was exceptional. This was a rewarding
experience for all of us.