Change - S P Setia Berhad

24
Annual report 2008
REVIEW OF OPERATIONS
Setia Tropika Johor
Located in Kempas, this project changed the
landscape of mass housing in Johor Bahru with
its modern and minimalist designs that have
captured the imagination of buyers in search of
contemporary homes. The 740-acre township
recorded total sales of RM128 million for the
period ending 31 October 2008.
The introduction of Setia Tropika’s Central
Business District also promises to be a new
landmark for business opportunities. Called Setia
City Connect, it will feature international brands
of food and beverage outlets, banks, fitness
centres, corporate offices, a transportation hub,
hotels and a government administration centre.
Setia Eco Gardens
The Group’s latest township in Johor is located
in Pulai and is a landmark development that
embraces the elements of both our Setia and
Eco brands. The township is distinguished by
its eco concept that successfully juxtaposes the
luxury and convenience of modern living within
a sustainable and natural environment. Thus the
project’s win for Best Master Plan at the FIABCI
Malaysia Property Awards 2008 is recognition to
be proud of.
Setia Eco Gardens recorded sales of RM69
million for the year under review. Since its launch
in April 2008, 514 units have been launched and
take up rates are close to 60%.
The township hosted a list of activities to attract
prospective purchasers. Amongst them was a
sizzling concert by Stephanie Sun during the
Chinese New Year season and several events
related to the environment to create greater
awareness. These included celebrating Earth
day, World Environment Day together with other
members of the Setia family and the opening
of the Eco Library at its sales gallery to foster
greater understanding of the importance of
preserving our environment amongst the younger
generation.