Marketing of Consulting Services - The Institute of Chartered ...
Marketing of Consulting Services - The Institute of Chartered ...
Marketing of Consulting Services - The Institute of Chartered ...
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Sample SWOT Analysis<br />
STRENGTHS<br />
• Economies <strong>of</strong> scale<br />
• Specialist marketing expertise<br />
• Exclusive access to natural resources<br />
• Patents<br />
• New, innovative product or service<br />
• Strategic location<br />
• Cost advantages through proprietary knowhow<br />
• Strong distribution networks<br />
• Strong brand names with solid reputation<br />
WEAKNESSES<br />
• Lack <strong>of</strong> marketing expertise<br />
• Undifferentiated products and service<br />
• Poor location <strong>of</strong> your business<br />
• Weak distribution channels<br />
• Poor quality goods or services<br />
• Weak brand name and reputation in market<br />
• Lack <strong>of</strong> patent protection<br />
A.J SILICON<br />
OPPORTUNITIES<br />
• Developing and expanding your market<br />
• Mergers, joint ventures or strategic alliances<br />
• Moving into new attractive market segments<br />
• A new-found market<br />
• Loosening <strong>of</strong> rules and regulations<br />
• Removal <strong>of</strong> international trade barriers<br />
• A market led by a weak competitor<br />
• Unfulfilled needs and wants<br />
• High cost structure<br />
THREATS<br />
• A new competitor in your home market<br />
• Price war<br />
• Competitor has a new, innovative, substitute<br />
product or service<br />
• New regulations<br />
• Increased trade barriers<br />
• Taxation may be introduced on your<br />
product or service
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