Marketing of Consulting Services - The Institute of Chartered ...

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Objectives of Preparing a Business Plan • 2 Primary Objectives A.J SILICON External - To obtain funding that is essential for the development and growth of the business. Internal - To provide a plan for early strategic and corporate development. • Guides an organization towards meeting its objectives By keeping the business entrepreneur and all its decision-makers headed in a predetermined direction, and by setting out how the company will be run for the next two to three years.
Purposes of Business Plans • A well developed business plan serves the following four primary purposes: To serve as an Action Plan – for the next 12 months Breaking down setup tasks into smaller and less intimidating tasks, each assigned a due date, person(s) responsible, and detailed action plans To serve as a Roadmap – for the next two to three years Help keep you on track and moving in the direction you want to go To serve as a Performance Tool – on an ongoing basis Provide a basis for evaluating and controlling the organization’s performance in the future To serve as a Business Promotions Tool A.J SILICON Persuade investors or lenders to finance business
Page 1 and 2: A.J SILICON Marketing Consulting Se
Page 3 and 4: A.J SILICON A blind boy sat on the
Page 5 and 6: Introduction • Today’s Business
Page 7: Objective of Consulting Services
Page 11 and 12: Management Profiles • Provide res
Page 13 and 14: Sample SWOT Analysis STRENGTHS •
Page 15 and 16: • Identify your Target Market Mar
Page 17 and 18: Price Analysis A.J SILICON • In p
Page 19 and 20: Web Marketing Channels • Web mark
Page 21 and 22: A.J SILICON List of Consulting Serv
Page 23 and 24: Key Personal Qualities A.J SILICON
Page 25 and 26: THE CLIENT To start with, the pract
Page 27 and 28: FOCUS A.J SILICON The beauty about
Page 29 and 30: FAMILY A.J SILICON Consultancy as a
Page 31 and 32: MARKETING Consultancy firms which a
Page 33 and 34: A.J SILICON Selling Skills Requirem
Page 35 and 36: Leadership Qualities in Consulting
Page 37 and 38: A.J SILICON Recommendations • Cre
Page 39: A.J SILICON QUESTIONS & COMMENTS ?

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