Marketing of Consulting Services - The Institute of Chartered ...

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Promotional Plan A.J SILICON • There are many ways you can market and they include: Direct mail – This method involves sending of letters, brochures and flyers to potential customers Advertising – advertisements in the press, magazines or trade journals. Press release – Editorial coverage in the press is free, and often carries more credibility than advertising. Exhibition and trade shows – Some products and services can be exhibited at tradeshows targeted at a specific industry. Image – Business name & logo presents perception or impression about your business’s products and services Packaging and labeling – Packaging and labeling of your business’s products can be used as a marketing tool to communicate a clear message about your business.
Web Marketing Channels • Web marketing channels include A.J SILICON Database (your contacts, business cards collected) Marketing email marketing and SMS Bulk Messaging. • Follow – up required as Nigerians don’t reply to correspondence automatically like Britons • Good idea to design a simple, functional and costeffective website Does not guarantee traffic to your site and sales. Need to design marketing techniques to realize benefits from your investments on the Internet.
Page 1 and 2: A.J SILICON Marketing Consulting Se
Page 3 and 4: A.J SILICON A blind boy sat on the
Page 5 and 6: Introduction • Today’s Business
Page 7 and 8: Objective of Consulting Services
Page 9 and 10: Purposes of Business Plans • A we
Page 11 and 12: Management Profiles • Provide res
Page 13 and 14: Sample SWOT Analysis STRENGTHS •
Page 15 and 16: • Identify your Target Market Mar
Page 17: Price Analysis A.J SILICON • In p
Page 21 and 22: A.J SILICON List of Consulting Serv
Page 23 and 24: Key Personal Qualities A.J SILICON
Page 25 and 26: THE CLIENT To start with, the pract
Page 27 and 28: FOCUS A.J SILICON The beauty about
Page 29 and 30: FAMILY A.J SILICON Consultancy as a
Page 31 and 32: MARKETING Consultancy firms which a
Page 33 and 34: A.J SILICON Selling Skills Requirem
Page 35 and 36: Leadership Qualities in Consulting
Page 37 and 38: A.J SILICON Recommendations • Cre
Page 39: A.J SILICON QUESTIONS & COMMENTS ?

Marketing of Consulting Services - The Institute of Chartered ...

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