Marketing of Consulting Services - The Institute of Chartered ...
Marketing of Consulting Services - The Institute of Chartered ...
Marketing of Consulting Services - The Institute of Chartered ...
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Key Personal Qualities<br />
A.J SILICON<br />
• Being self-employed, consultant’s survival lies in their<br />
ability to find work, which involves promoting skills<br />
amongst peers and the individuals’ network.<br />
• Centres <strong>of</strong> influence are essential.<br />
• Centres <strong>of</strong> influence are people in authority and who are<br />
well respected in their field, who recommend an individual<br />
to others. <strong>The</strong>ir influence is such that when they<br />
recommend someone, that person instantly has credibility.<br />
Others call these "referrers", and they are, but the key is to<br />
convert a referrer into a centre <strong>of</strong> influence. Choose these<br />
people wisely and treat them with great respect.
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