Marketing of Consulting Services - The Institute of Chartered ...

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Attributes of a Consultant • Consultants do many things alone – Sales generation (finding projects), Marketing Finance and management. • Need to know if Consulting is right for you High Self Discipline Entrepreneurial Spirit Highly Organized Ability to learn from mistakes Integrity Understanding Spouse A.J SILICON • Other personal qualities are dealt with in detail later in the paper.
Objective of Consulting Services • Primary Objective is meeting Client Needs • Approach to assignments determine continued patronage • Critical success factor is setting Goals & achieving Objectives • Objectives may be Identify and optimize core competencies, Increase gross margins, Reduce operation expenses, Hire the right executive team, Improve market share, Create positive Free Cash Flow, Increase profit levels and Generally Improve the Business A.J SILICON
Page 1 and 2: A.J SILICON Marketing Consulting Se
Page 3 and 4: A.J SILICON A blind boy sat on the
Page 5: Introduction • Today’s Business
Page 9 and 10: Purposes of Business Plans • A we
Page 11 and 12: Management Profiles • Provide res
Page 13 and 14: Sample SWOT Analysis STRENGTHS •
Page 15 and 16: • Identify your Target Market Mar
Page 17 and 18: Price Analysis A.J SILICON • In p
Page 19 and 20: Web Marketing Channels • Web mark
Page 21 and 22: A.J SILICON List of Consulting Serv
Page 23 and 24: Key Personal Qualities A.J SILICON
Page 25 and 26: THE CLIENT To start with, the pract
Page 27 and 28: FOCUS A.J SILICON The beauty about
Page 29 and 30: FAMILY A.J SILICON Consultancy as a
Page 31 and 32: MARKETING Consultancy firms which a
Page 33 and 34: A.J SILICON Selling Skills Requirem
Page 35 and 36: Leadership Qualities in Consulting
Page 37 and 38: A.J SILICON Recommendations • Cre
Page 39: A.J SILICON QUESTIONS & COMMENTS ?

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