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The situation of the German companies operat<strong>in</strong>g on the Indian market is further<br />

complicated by the <strong>in</strong>terventions <strong>in</strong> their bus<strong>in</strong>ess activities carried out<br />

by the Indian authorities. The case of the Enercon company has received much<br />

media coverage <strong>in</strong> Germany 70 . In 2011, <strong>in</strong> a decision issued after a trial over<br />

a conflict between an Indian and a German company, the Indian court <strong>in</strong>validated<br />

the technological patents <strong>in</strong> the w<strong>in</strong>d energy sector owned by the German<br />

company, which forced it to withdraw from the Indian market. Another<br />

example of similar problems is the decision by the Indian Patent Office, which<br />

called on the Bayer company to disclose the composition of its anti-cancer drug<br />

and make it available to an Indian company produc<strong>in</strong>g generic drugs. The decision<br />

was taken <strong>in</strong> connection with a protest voiced by the Indian public op<strong>in</strong>ion<br />

over the high price of that drug set by the German corporation 71 . By tak<strong>in</strong>g<br />

this decision, the Indian authorities hoped that the drug price could be reduced<br />

by 97% 72 .<br />

5.4. Brazil<br />

Figure 26. Ma<strong>in</strong> motives of German companies for enter<strong>in</strong>g the Brazilian<br />

market (<strong>in</strong> %)<br />

Better market access<br />

Build<strong>in</strong>g the market position<br />

78.4<br />

81.7<br />

Access to workforce<br />

Development of newproduction l<strong>in</strong>es<br />

Cost-cutt<strong>in</strong>g<br />

Improved productivity<br />

Development of new technologies<br />

54.2<br />

50.7<br />

46.0<br />

45.1<br />

39<br />

0 10 20 30 40 50 60 70 80 90 100 [%]<br />

Source: Go<strong>in</strong>g Global: Der deutsche Mittelstand <strong>in</strong> Brasilien 2012: Perspektiven verbessern, http://www.<br />

roedl.com/fileadm<strong>in</strong>/user_upload/Roedl_Deutschland/Aktuelles/RP_Studie_Brasilien_web.pdf<br />

70<br />

H. Hauschild, Patente, vom W<strong>in</strong>de verweht, Handelsblatt, 25 January 2011, http://www.handelsblatt.com/unternehmen/<strong>in</strong>dustrie/technologie-klau-<strong>in</strong>-<strong>in</strong>dien-patente-vom-w<strong>in</strong>deverweht/3764644.html<br />

71<br />

Stefan Mauer, Siegfried Hofmann, Handelsblatt, 14 March 2012, p. 21.<br />

72<br />

Patent <strong>in</strong> Indien: Generika-Lizenz für Bayer-Krebsmittel, Handelsblatt, 4 March 2013,<br />

http://www.handelsblatt.com/unternehmen/<strong>in</strong>dustrie/patent-<strong>in</strong>-<strong>in</strong>dien-generika-lizenzfuer-bayer-krebsmittel-/7877394.html<br />

PRACE <strong>OSW</strong> REPORT <strong>OSW</strong> 09/2012 11/2013<br />

61

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