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JUNE 2003 - Alberta Centre for Injury Control & Research

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SOME UNDERLYING FACTORS CONTRIBUTING TO<br />

ALBERTA’S INJURY PROBLEM<br />

When it comes to injuries, <strong>Alberta</strong> faces a significant task. While many<br />

stakeholders are making progress in the field of injury control, frustration<br />

continues with the number of injuries given the overwhelming knowledge<br />

about preventing injuries. What is at the root of the problem? What needs to<br />

be understood and acted upon if the injury situation in <strong>Alberta</strong> is to be<br />

changed?<br />

Six major challenges were identified:<br />

• Poor awareness, understanding, acceptance and ownership of injury as a<br />

major health and safety issue.<br />

• Under-developed coordination, collaboration and communication among<br />

stakeholders.<br />

• Under-resourced programs and services, including no designated and<br />

long-term sustained funding <strong>for</strong> injury control initiatives.<br />

• Public and community stigma attached to intentional injuries such as<br />

suicide.<br />

• Lack of timely, comprehensive, standardized, consistent and accurate<br />

reporting and data on injuries.<br />

• Limited research and program evaluation on the effectiveness of injury<br />

control interventions.<br />

Challenge 1<br />

Poor awareness, understanding, acceptance and ownership of<br />

injury as a major health and safety issue<br />

The data clearly indicate that injury is a problem <strong>for</strong> <strong>Alberta</strong> and takes a<br />

major toll on personal lives, on society as a whole and on the health care<br />

system. However, this evidence does not appear to be reaching <strong>Alberta</strong>ns in<br />

a way that makes injuries matter to them. Injuries appear to be too casually<br />

dismissed as accidents that can happen to anyone—that everyone will die<br />

sometime and if death occurs by injury, how un<strong>for</strong>tunate. This attitude needs<br />

to be changed. <strong>Alberta</strong>ns need to know there is a government policy<br />

statement that clearly identifies injury as a major health and safety issue and<br />

in turn they need to be aware and understand that injuries and their<br />

devastating consequences can be prevented.<br />

The word “injury” is confusing to the ordinary person. Many people may not<br />

associate it with the range of incidents that cause people to be hurt or killed.<br />

This limitation also needs to be addressed to strengthen people’s awareness<br />

about the nature of injuries.<br />

Education and<br />

awareness.<br />

Making <strong>Alberta</strong> the Safest Place to Live<br />

26

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