SC October2011.pdf - Parts & People

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Long time shop owner says success comes to those who work, not wait Continued from page 17 Williams since 1995, and we’ve been very happy. They’ve always been very nice, very helpful, and great people to work with. I think the waterborne paint is more forgiving than the paint companies initially thought. We just took their advice and didn’t have any real problems with it.” Shrewsbury has similar praise for the people he works with at a number of parts Billy Gauze, who has been a technician at Prestige Quality for more than 20 years, works on a Toyota Prius. LONG BEACH Timmons Subaru (562) 595-4601 (888) 489-5001 VAN NUYS Subaru Sherman Oaks (818) 674-7463 Fax (818) 670-7473 providers, including the Power Auto Group and LKQ Corp. He said the shop’s long history results in a lot of repeat and customer referrals. The shop also receives referrals from several mechanical repair shops and participates in one direct repair program with the Auto Club of Southern California. “We’re very happy with the relationship with them,” Shrewsbury said. “We don’t have to use aftermarket sheet metal parts, for example. That makes it a lot easier for us.” Shrewsbury said one of his longer-term concerns is the changing demographics of the population in his market and whether his business will be able to attract customers from the fastergrowing segments. “Fortunately, having the SAN DIEGO Kearny Mesa Subaru (800) 548-9124 Fax (858) 300-3331 SANTA CLARITA Galpin Subaru (661) 288-6934 Fax (661) 288-6933 Joel Martinez finishes detailing a 2001 BMW 135i the shop just repaired. insurance relationship does help us with marketing, because people still listen to the insurance company over almost anything else,” Shrewsbury said. “Back in the 1980s, we used to think we would always keep the customer. Then we watched them go away. We probably still get more work directed away from us than toward us, but that’s the way the business climate is.” When asked what he might say if asked to speak to a group of his peers in the industry, Shrewsbury returns to his concept of working hard, not just for your own business but for the industry as a whole. “I’ve always tried to give back to the industry, because if you want a better industry, you’ve got to build it, you’ve got to help make it,” he said. “I hope I’ve helped. I’ve certainly tried and I’m glad I did it. It would be nice if more people would do the same.” n CAPA system tracks collision parts and keeps part usage private Washington, D.C.—The CAPA Tracker provides collision repairers with the ability to trace any CAPA-certified part, regardless of who sold it to them. The CAPA Tracker program was developed more than seven years ago in direct response to collision repairer concerns regarding potential safety-related problems and how to address them. The repairer-driven program keeps shops in control, protects the privacy of their own personal part usage, and, most importantly, enables them to be totally responsive to their customers should a part problem be identified after the repair has been completed. The CAPA Tracker program tracks the unique number on every CAPA Quality Seal to the part used for a specific repair. In the event of a safety problem, CAPA can immediately notify the specific repairer who used the part. The CAPA Tracker also provides the means to identify any irregularities with a CAPA Quality Seal number referenced by a repairer. That level of scrutiny is one of the measures CAPA takes to ensure that there are no counterfeit CAPA-certified parts on the market. Currently, repairers can privately register their part usage by Internet, fax, or mail. To make the process more efficient and meet the needs of the repairer community, CAPA is working with shops to identify the types of tracking tools that would best suit their individual needs, such as an automatic recording system which will involve ‘wanding’ the parts and automatically recording the CAPA Tracker information. The reason the CAPA Tracker is such an effective traceability program is every CAPA-certified part has a unique number. Those numbers, unique to each part manufactured, provides a multitude of data associated with that part. There is no need for a shop to be dependent on the seller’s records or remember who the seller of the part was for the system to work. The CAPA Tracker is provided to collision repairers by CAPA at no charge. The program is just one of the many facets of the CAPA Certification programs designed to ensure that alternative parts truly meet the quality demands of today’s collision repairers. Not only does the CAPA Certification program enable the market to identify comparable parts to car company brand parts, but the CAPA Tracker offers more value. Because of CAPA’s unique individual part numbering system, unavailable from any other program or from the car companies, shops can be specifically notified in the event of a problem with their part. Car companies, on the other hand, are not able to track and trace individual parts. When a recall is issued it is up to a dealer to examine each and every vehicle to determine if the offending part had been installed. “For a body shop or collision repair facility, traceability is important,” said Kelly McCarty, of Carty’s Collision Center in Ontario, Calif. “We are the professionals that install the parts on our customer’s vehicles. CAPA not only provides the industry with certified parts, but it provides the means to trace those parts directly to the vehicle. As a business owner and a collision repairer, I depend on the level of quality that CAPA Certification provides and the CAPA Tracker ensures that I’ll be the first to find out if a problem surfaces down the road.” n Page 18 October 2011 Parts & People www.partsandpeople.com
Back In With Envirobase ® High Performance. Switching to Envirobase HP—the industry’s fastest-selling waterborne basecoat—is one sure way to keep your paint operation in the black. For many good reasons. Incorporating the same technology used in OEM original finishes, the Envirobase HP system features all the latest non-stir toners and pigments to ensure dead-on color matching accuracy— while the need to tint becomes a rare occurrence. Add the time savings of easier blending and fast flash times and it’s no wonder high production, profit-focused collision centers say they would never go back to solvent. Convert with confidence and make the switch to Envirobase High Performance. The Lamborghini Gallardo is fi nished with Envirobase High Performance and D8113 Matte Clearcoat— the only approved refi nish system for this luxury sports car. ©2011 PPG Industries All rights reserved. www.ppgrefinish.com Parts & People October 2011 Page 19
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