SC October2011.pdf - Parts & People

Exhaust
Accessories
QUALITY PRODUCTS THAT YOU CAN DEPEND ON
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BG Products refocuses on fuel
and breaks ground on new facility
Continued from page 25
So in the last year, BG Products went
back to its regional distributors with an
initiative called “Focus on Fuel,” Greseth
said.
“The thing about fuel is every car or
truck, with a few exceptions, are
combustion type engines,” he said, “and
there is no combustion
engine that is 100-percent
effective. At some point, on
every car, they will leave
residue behind, which
always creates deposits,
which always gives us the
opportunity to maintain and
clean the fuel system,
restore performance, and
reduce exhaust emissions.
We were ‘going green’ long
before it was politically
correct.”
The idea, Greseth said, is to assist
repair shop customers in becoming
maintenance facilities, which all begins
with the oil change.
“Everything starts with the oil change,”
he said. “When you get a customer for an
oil change you get the opportunity to
maintain that customer two or three times
a year, and it also gives you the
opportunity to look over the car for other
maintenance services that are needed.”
And, although today’s vehicles are
designed to have fewer failures, Greseth
said they still
have issues. Oil,
transmission
fluid, power
steering fluid, or
a clean fuel
system is only
good for a
certain amount
of time, he said.
“When the usable life of the fluid is
over, it creates an opportunity and options
for what to do next,” he said, “and that’s
where BG comes in, because we have a
program and a plan to replace the original
OEM fluids with either a better quality
fluid or a better program than what they
were offered from the factory.”
To stand behind their programs and
products, BG Products began its BG
Lifetime Protection Plan in 2004 to give
repair shops and their customers peace of
mind, while bringing extended life and
efficiency to engines, transmissions,
brakes, steering, cooling, and climate
control systems.
“We’ll back all the major components
for the lifetime of the vehicle as long as
oil changes are done every 5,000 miles
with one of our oil products, or the
maintenance services are done in 30,000
mile increments,” he said.
Greseth added that his research and
development team is constantly testing
products in the field to give BG a
competitive advantage, and keep them on
Construction is underway in El Dorado at the future
home of BG Products. By late 2012, the new plant is
scheduled to be up and running, including
manufacturing and distribution facilities.
“Most of our competition is
interested in selling you some
stuff, but we’re very hands on
and we’re set up to be a true
partner with a business.”
top in the industry.
“We have a 2010 Taurus SHO that
we’re doing long-term tests on,” he said.
“We actually have a website,
www.Bgfueltest.com, that presents data
from the time the car was brand new. The
purpose is to see, No. 1, how does the
performance hold up, and secondly, what
kind of deposits form in the engine.
We’ve found there’s a tremendous
opportunity in what happens in that
engine in a very short amount of time. It’s
a great technology, great engine, but
there’s nothing they
can do to keep the
engine from forming
deposits. So what I’m
saying is every time
there’s a shift in
technology, there’s also
a major shift in
opportunity for BG.”
With the relocation
to a new facility in the works, and a
research and development team that keeps
BG Products on the cutting edge, Greseth
said it just boils down to the sales reps
continuing to develop lasting
relationships with customers.
“We’re not just a chemical company,”
he said. “We have designed our business
with almost 1,000 sales reps in the field in
the U.S and Canada, and our purpose is
not just to sell product, our purpose is
develop a relationship and partnership
with the shop. Most of our competition is
interested in selling you some stuff, but
we’re very hands on and we’re set up to
be a true partner with a business.” n
Page 26 October 2011 Parts & People www.partsandpeople.com