TO SOUTH AUSTRALIA

One vision focussed from a range of views
Every South Australian has an opinion on their
State. We might all agree it’s the best place in
the world. But why? And what could be better?
What are our strengths, our weaknesses, our
opportunities and our threats? You couldn’t create
the definitive brand without canvassing all these
perceptions. So we did. With extensive research
in all the key sectors. From end-users, customers,
key decision-makers, advisors, representatives
and ordinary people. Here at home, interstate
and overseas. So, South Australians, we’ve listened
to you. Your input led directly to our output.