TO SOUTH AUSTRALIA

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OPEN THE DOOR. STEP INSIDE. SHARE THE JOURNEY. DISCOVER HOW WE CREATED A NEW BRAND FOR SOUTH AUSTRALIA. A BRAND THAT WILL WELCOME STRANGERS. PUT US ON THE MAP. AND GENERATE GREATER ECONOMIC PROSPERITY. A NEW BRAND FOR ALL SOUTH AUSTRALIANS, INSPIRED BY THREE WORDS THAT EXPRESS OUR HERITAGE AND OUR FUTURE. CREATIVITY. INNOVATION. INDUSTRIOUSNESS.
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OPEN THE DOOR TO SOUTH AUSTRALIA
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A brand synonymous with South Austr
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Great branding leaves its mark The
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We know our oysters, our lobster, o
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A brand that works for all South Au
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COULD YOU BE TARGETING NEW MARKETS?
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COULD YOU SELL YOUR SERVICES TO A G
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HAVE YOU GOT AN APPETITE FOR GREATE
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One vision focussed from a range of
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RENEWED BRAND DNA 4 Defining the es
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Balance Time to think Food/ Wine Co
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Audience category Segmentation Crea
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Reawakening our sleeping assets: In
Page 34 and 35: This is our mantra Creativity. Inno
Page 36 and 37: MINDING OUR ASSETS 5 Brand audit an
Page 38 and 39: Understanding what we own Physician
Page 40 and 41: REVEALING OUR IDENTITY 6 A new mast
Page 43: The threshold of a new era Designer
Page 47 and 48: New possibilities open up This is s
Page 49: Evidence of industry As part of our
Page 53: Where’s SA? Notice anything about
Page 59: Our doorway has legs Our door is wi
Page 67 and 68: Brandmark becomes landmark From 2D
Page 70: 80% black 80% black Solid black Sol
Page 73 and 74: Do what you like Whilst the brand h
Page 75 and 76: The welcome mat As South Australian
Page 77: We can open a lot of doors for your
Page 81: Our door is always open As a South
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TO SOUTH AUSTRALIA

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