TO SOUTH AUSTRALIA

More documents

Recommendations

Info

Understanding what we own Physicians have a motto: first, do no harm. It means: if you risk making the situation worse, it is sometimes better to do nothing. That’s why, in brand building, it always pays to audit your assets. Assets can be any property that sets you apart: a colour, a flavour, an icon, a shape or a sound. (Think of Harley Davidson’s unique rumble.) Understanding what you own – and its value – means you don’t end up throwing the baby out with the bath water. For South Australia, hardly surprisingly, red is our dominant colour. Yes: often with blue and yellow. Plus, the earthy tones of the outback. But there’s a distinct lack of unique imagery we own. A bad thing? Not really. In fact, this is what gave us the opportunity to create a new, distinct and memorable visual icon. National SA National Northern Territory Queensland WA NT New South Wales Victoria ACT Tasmania QLD Tasmania Western Australia ACT NSW South Australia Victoria
Coat of Arms State Colour Floral: Sturt’s Desert Pea Cricket: Red Backs
Page 1 and 2: OPEN THE DOOR TO SOUTH AUSTRALIA
Page 3 and 4: A brand synonymous with South Austr
Page 5 and 6: Great branding leaves its mark The
Page 8: We know our oysters, our lobster, o
Page 11 and 12: A brand that works for all South Au
Page 13 and 14: COULD YOU BE TARGETING NEW MARKETS?
Page 15 and 16: COULD YOU SELL YOUR SERVICES TO A G
Page 17 and 18: HAVE YOU GOT AN APPETITE FOR GREATE
Page 19: One vision focussed from a range of
Page 22 and 23: RENEWED BRAND DNA 4 Defining the es
Page 24 and 25: Balance Time to think Food/ Wine Co
Page 26 and 27: Audience category Segmentation Crea
Page 29: Reawakening our sleeping assets: In
Page 34 and 35: This is our mantra Creativity. Inno
Page 36 and 37: MINDING OUR ASSETS 5 Brand audit an
Page 40 and 41: REVEALING OUR IDENTITY 6 A new mast
Page 43: The threshold of a new era Designer
Page 47 and 48: New possibilities open up This is s
Page 49: Evidence of industry As part of our
Page 53: Where’s SA? Notice anything about
Page 59: Our doorway has legs Our door is wi
Page 67 and 68: Brandmark becomes landmark From 2D
Page 70: 80% black 80% black Solid black Sol
Page 73 and 74: Do what you like Whilst the brand h
Page 75 and 76: The welcome mat As South Australian
Page 77: We can open a lot of doors for your
Page 81: Our door is always open As a South

TO SOUTH AUSTRALIA

You also want an ePaper? Increase the reach of your titles

Delete template?

Save as template?