TO SOUTH AUSTRALIA

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Government of South Australia
Page 1 and 2:
OPEN THE DOOR TO SOUTH AUSTRALIA
Page 3 and 4:
A brand synonymous with South Austr
Page 5 and 6:
Great branding leaves its mark The
Page 8:
We know our oysters, our lobster, o
Page 11 and 12:
A brand that works for all South Au
Page 13 and 14:
COULD YOU BE TARGETING NEW MARKETS?
Page 15 and 16:
COULD YOU SELL YOUR SERVICES TO A G
Page 17 and 18: HAVE YOU GOT AN APPETITE FOR GREATE
Page 19: One vision focussed from a range of
Page 22 and 23: RENEWED BRAND DNA 4 Defining the es
Page 24 and 25: Balance Time to think Food/ Wine Co
Page 26 and 27: Audience category Segmentation Crea
Page 29: Reawakening our sleeping assets: In
Page 34 and 35: This is our mantra Creativity. Inno
Page 36 and 37: MINDING OUR ASSETS 5 Brand audit an
Page 38 and 39: Understanding what we own Physician
Page 40 and 41: REVEALING OUR IDENTITY 6 A new mast
Page 43: The threshold of a new era Designer
Page 47 and 48: New possibilities open up This is s
Page 49: Evidence of industry As part of our
Page 53: Where’s SA? Notice anything about
Page 59: Our doorway has legs Our door is wi
Page 67: Brandmark becomes landmark From 2D
Page 72 and 73: UNLIMITED OPPORTUNITY
Page 74 and 75: A HOME TO GREAT BRANDS 8 This is wh
Page 76 and 77: Our brand needs yours. (And vice ve
Page 80 and 81: Stand up. Be proud We love South Au
Page 83: OPEN THE DOOR. STEP INSIDE. SHARE T
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TO SOUTH AUSTRALIA

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