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Do what you like<br />
Whilst the brand has some rules, the flexibility<br />
of the design system invites you to use it.<br />
In so many ways. In so many places. In so many<br />
media. To say so many things. To so many<br />
audiences. On behalf of so many businesses and<br />
organisations. Basically, it will do what you want.<br />
It’s your innovative, creative and industrious use<br />
of the brand that breathes life into its diverse<br />
application and use. It’s up to you.
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