TO SOUTH AUSTRALIA

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A HOME <strong>TO</strong> GREAT BRANDS 8 This is where you come in
The welcome mat As South Australian business leaders, it’s your innovative, creative and industrious stories that now breathe life into the brand. We’re putting out the welcome mat. Now, it’s your turn. Because without every South Australian getting behind this State, our brand will take longer to get recognized on the world stage. We need your voice and presence to get heard.
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OPEN THE DOOR TO SOUTH AUSTRALIA
Page 3 and 4:
A brand synonymous with South Austr
Page 5 and 6:
Great branding leaves its mark The
Page 8:
We know our oysters, our lobster, o
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A brand that works for all South Au
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COULD YOU BE TARGETING NEW MARKETS?
Page 15 and 16:
COULD YOU SELL YOUR SERVICES TO A G
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HAVE YOU GOT AN APPETITE FOR GREATE
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One vision focussed from a range of
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RENEWED BRAND DNA 4 Defining the es
Page 24 and 25: Balance Time to think Food/ Wine Co
Page 26 and 27: Audience category Segmentation Crea
Page 29: Reawakening our sleeping assets: In
Page 34 and 35: This is our mantra Creativity. Inno
Page 36 and 37: MINDING OUR ASSETS 5 Brand audit an
Page 38 and 39: Understanding what we own Physician
Page 40 and 41: REVEALING OUR IDENTITY 6 A new mast
Page 43: The threshold of a new era Designer
Page 47 and 48: New possibilities open up This is s
Page 49: Evidence of industry As part of our
Page 53: Where’s SA? Notice anything about
Page 59: Our doorway has legs Our door is wi
Page 67 and 68: Brandmark becomes landmark From 2D
Page 70: 80% black 80% black Solid black Sol
Page 73: Do what you like Whilst the brand h
Page 77: We can open a lot of doors for your
Page 81: Our door is always open As a South
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TO SOUTH AUSTRALIA

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