TO SOUTH AUSTRALIA
TO SOUTH AUSTRALIA
TO SOUTH AUSTRALIA
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A doorway is a traditional symbol of hope<br />
and opportunity. In ancient times, when you<br />
crossed a temple’s threshold, you abandoned<br />
old ideas, concepts and plans for something<br />
new and better. Or it simply says welcome.<br />
You’d have to say it’s also creative, innovative<br />
and hints at our industriousness. And what<br />
could be more South Australian than that?<br />
So, maybe that simple little brandmark is not<br />
so simple after all. Especially when you see<br />
how it works.