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BoxOffice® Pro - June 2014

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large screens with amazing clarity and realism, resulting in a viewer<br />

experience that far exceeds conventional movie quality. I wrote and<br />

directed UFOTOG in order to explore the many issues that emerge when<br />

shooting and projecting at five times the normal frame rate of 24, while<br />

capturing and showing imagery at four times the convention of 2K resolution.<br />

We project using a state-of-the-art Christie Mirage 4K projector<br />

… The result is an immersivness that cannot be described in words.”<br />

On the use of Magi to photograph and exhibit alternative content,<br />

Trumball says: “I cannot wait to photograph a big rock star from two feet<br />

away singing to me. I just think it will be a gas. That’s one of the next<br />

things I want to try to do, because I have all sorts of ideas about extreme<br />

sports, underwater, skydiving, spelunking, outer space … dance is very<br />

high on my agenda.”<br />

The reaction by the packed house was immensely enthusiastic—quite<br />

different than the reaction to The Hobbit at 2012’s CinemaCon, which<br />

left exhibitors somewhat cold and confused.<br />

If Avatar 2 were to be shot and exhibited using Trumbull’s Magi<br />

technology, the experience would likely be, as Cameron might say, out of<br />

this world.<br />

A Christie Mirage 4K35 was<br />

installed at the Cinerama<br />

especially for the UFOTOG<br />

premiere.<br />

Douglas Trumbull has been nominated<br />

for three Academy Awards<br />

(Close Encounters of the Third Kind,<br />

Blade Runner, Star Trek: The Motion<br />

Picture) and was the recipient of the<br />

Academy’s Gordon E. Sawyer Award<br />

in 2011, given each year to “an individual<br />

in the motion picture industry<br />

whose technological contributions<br />

have brought credit to the industry.” A<br />

pioneer in high-frame-rate motion picture<br />

photography, Trumbull is the holder<br />

of nearly two dozen patents including<br />

Showscan, for which he won a special<br />

Oscar for technical achievement. More<br />

recently, Trumbull served as visual effects<br />

consultant for Terrence Malick’s The Tree<br />

of Life (2011).<br />

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JUNE <strong>2014</strong> BoxOffice ® <strong>Pro</strong> The Business of Movies 19

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