Simplified Campaign Theory of Change - RarePlanet
Simplified Campaign Theory of Change - RarePlanet
Simplified Campaign Theory of Change - RarePlanet
Create successful ePaper yourself
Turn your PDF publications into a flip-book with our unique Google optimized e-Paper software.
CR<br />
Conservation Result<br />
TR<br />
Threat Reduction<br />
BC<br />
Behavior <strong>Change</strong><br />
IC<br />
Interpersonal Communications<br />
A<br />
Attitude<br />
K<br />
Knowledge<br />
Understanding the Barriers<br />
What are the barriers to the<br />
adoption <strong>of</strong> these new behaviors<br />
other than the need for changes in<br />
Knowledge, Attitude or<br />
Interpersonal Communication?<br />
Social? Political? Economic?<br />
Technological?<br />
Rare’s <strong>Theory</strong> <strong>of</strong> <strong>Change</strong>
Change language