Simplified Campaign Theory of Change - RarePlanet

Simplified Campaign Theory of Change
know
•I know the locations of the MPAs in my village.
•I know the benefits to ME if MPA rules are followed (and the risk to me if
they are not)
•I know how the reporting system works, when to use it, and who to contact.
feel
•I feel it’s important to “own” and protect the MPA so we can have more fish
to eat.
•I believe it’s worth the short-term sacrifice of not fishing inside the MPA for
the long term gain of more fish for everyone. “It will pay off”
•I feel reporting is safe, easy to do, is a system that works, and is part of my
duty to report illegal activity when I see it.
talk
•I will apply peer pressure to my fellow fishers who do not follow the rules.
• I will talk about the benefits I feel I do and will gain from following the rules
and encourage my fellow fishers to stay strong and “do the right thing”
• I will talk about the information I have on how to report illegal activities
and the role I feel I play in protecting my MPA.
do
•I will follow MPA regulations
•I will manage and protect my MPA
•I will report illegal activity to the right authorities