Simplified Campaign Theory of Change - RarePlanet
Simplified Campaign Theory of Change - RarePlanet
Simplified Campaign Theory of Change - RarePlanet
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CR<br />
Conservation Result<br />
TR<br />
Threat Reduction<br />
BC<br />
Behavior <strong>Change</strong><br />
BR<br />
Barrier Removal<br />
IC<br />
Interpersonal Communications<br />
A<br />
Attitude<br />
K<br />
Knowledge<br />
Rare’s <strong>Theory</strong> <strong>of</strong> <strong>Change</strong><br />
Changing the incentives<br />
How can we remove the barriers to the<br />
adoption <strong>of</strong> these new behavior change?<br />
Who are the key stakeholders who can help<br />
remove these barriers?
Change language