Simplified Campaign Theory of Change - RarePlanet
Simplified Campaign Theory of Change - RarePlanet
Simplified Campaign Theory of Change - RarePlanet
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CR<br />
Conservation Result<br />
TR<br />
Threat Reduction<br />
BC<br />
Behavior <strong>Change</strong><br />
A<br />
Attitude<br />
K<br />
Knowledge<br />
Changing beliefs<br />
Which attitudes need to shift in order for<br />
conversations to take place?<br />
Rare’s <strong>Theory</strong> <strong>of</strong> <strong>Change</strong>
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