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Simplified Campaign Theory of Change - RarePlanet

Simplified Campaign Theory of Change - RarePlanet

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CR<br />

Conservation Result<br />

TR<br />

Threat Reduction<br />

BC<br />

Behavior <strong>Change</strong><br />

Changing behavior<br />

What behavior for which group must<br />

change in order to reduce this threat?<br />

Rare’s <strong>Theory</strong> <strong>of</strong> <strong>Change</strong>

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