Annual Report LRP 2007 - Rheinland Pfalz Bank

“THE WORLD IN 50 YEARS FROM NOW” – LRP 2007
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with regard to its knowledge of the diversity of its
vineyard sites, which offers the basis for unique and
inimitable wines to enhance people’s wine enjoyment.
Natural viticulture will also gain in importance;
only vineyards which are in perfect harmony
with nature have the ability to adjust to climate
change. Building on these foundations, viticulture
in the Rhineland-Palatinate now has the opportunity
to restore the status it enjoyed in the Belle Époque
and to establish itself as one of the world’s premier
wine-growing regions over the next 50 years.
What can our bank do for medium-sized companies
like yours? I foresee a long phase of economic
upswing and prosperity for our wineries. These
years will require substantial investments and forward-looking
projects. We will require support in
the form of business and financial expertise which
can best be provided by a bank which has its roots
in the region and is perfectly familiar with viticulture
and the opportunities it offers for the future.