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28 • Manufacturing<br />
Dunlop flights<br />
striking new TV ad<br />
Picture this – fast cars, amazing precision driving stunts and an impressive<br />
finale – no – it’s not the newest James Bond release, it’s the new Dunlop<br />
Tyres commercial that was recently created by Durban-based advertising<br />
agency, O’Donoghue & Associates.<br />
The commercial, which is currently being flighted on television channels<br />
in South Africa, sees a host of yellow Dunlop Tyre clad cars converging on<br />
the city of Cape Town to perform a series of impressive high-tech precision<br />
driving stunts that ultimately enable the cars to form the word ‘Dunlop’.<br />
The advertisement has met with positive feedback. Having recently rebranded<br />
their identity, Dunlop Tyres approached O’Donoghue & Associates<br />
to develop an advertising campaign that would be both memorable and<br />
unique. They were looking for ‘the big idea’ that would cut through advertising<br />
clutter and be unmistakably Dunlop; essentially separating them from other<br />
tyre brands.
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