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36 • Company Profile
Tyrecor extends product range
and moves into own premises
In contrast to the current economic doom and gloom that surrounds
us, a local tyre tyre company specialising in quality imported products,
is defying the odds and is not only regularly extending its product
range to cater for a diverse market sector, but is further demonstrating
its commitment and confidence in the South African market via the
construction of its own regional warehouse in Cape Town. On 1 March
2009, Tyrecor will take occupancy of brand new facilities, as a bold
statement that says to the market, ‘we’re here to stay’.
Established in Johannesburg in March 2002, to primarily service the needs
of end users in a growing and specialised industrial tyre market, the Tyrecor
Group has since grown to include outlets in Durban and Cape Town, as a
way of providing a national service to its mushrooming client base.
Servicing the industrial and agricultural tyre industry in South Africa and
parts of Africa, along with providing them with tailor-made solutions to
their specific needs and challenges, remains the mainstay of the company’s
business, although recently, Tyrecor also concluded a joint venture with a
financial partner, the Al Dobowi Group.
Established in 1976 to address the needs of a growing tyre management
and service industry in the Middle East, Al Dobowi is now a leading global
player, having moved beyond tyre management into providing customers
with a complete solution when it comes to batteries for motive power,
lubricants, conveyor belt systems and technical rubber products.
The INFINITY brand
The partnership has been worthwhile for Tyrecor on another level too, as it
provided the South-African based importer with the advantage of acquiring
the INFINITY range of products, thereby paving the way for entry into all
sectors of the Southern African tyre market with a comprehensive range of
quality products.
Successfully launched in the last 24 months, the INFINITY range extends
from passenger tyres, up to and including OTR, mining and industrial