Scottish Screen Corporate Plan

Scottish Screen – Corporate Plan
Section Six
Strategic Priorities Framework
The following framework is the summary of Scottish Screen’s strategic priorities and aims and how we intend to address them through 2009/10
and 2010/11. These priorities and aims are all interrelated and interdependent and of equal priority.
Strategic
Priorities
Aims
Why
Creative People Creative Enterprises Creative Content Creative Places Creative Learning
To enable individual talent to
succeed in Scotland’s screen
industries.
Filmmakers and other screen
talent (including creative,
technical, craft, curatorial and
business talent), underpin
Scotland’s screen industries.
To seize the opportunities
presented to the screen
sector, Scotland needs to be
able to identify, develop,
attract, retain and celebrate
creative and talented
individuals.
To increase the capacity,
scale and productivity of
Scotland’s screen industries
– the businesses, skills and
activity.
Scotland’s screen industries
sector is dominated by the
BBC and is predominately
comprised of small and
micro-businesses, sole
traders and freelancers. To
seize regulatory, public policy
and market opportunities,
Scotland’s screen enterprises
individually, collectively and
collaboratively need a greater
scale of economic activity.
This will only be possible
through significantly growing
the capacity and size of
indigenous business activity,
creating and attracting new
businesses, ensuring that the
right levels of skills are
available across the sector
and in attracting increased
levels of investment.
To generate more distinctive
and successful screen
content of national and
international significance that
reaches audiences and
makes an impact creatively,
culturally and economically.
Scotland’s screen content
inspires, informs, enriches,
challenges, educates and
entertains individuals and
communities, audiences and
users, representing Scotland
to itself and projecting
Scotland to the world. There
is increasing global demand
for distinctive, quality screen
content. Scotland’s screen
industries need to respond to
this demand by generating
content which reaches
audiences across the world,
reflecting diverse tastes and
interests.
To broaden engagement with
screen culture in order to
inspire, enrich and enable
Scotland, its citizens and
communities, socially,
culturally and economically.
Sharing stories through
screen content plays a
significant role in Scotland’s
cultural life. The creative
places and communities
where these stories are
shared, whether real or
virtual are the key to
understanding the here and
now, ourselves and others.
These spaces have a unique
role to play in developing a
sense of place and identity.
They are hubs for
aggregating and
disseminating diverse screen
content from around the
world and act as platforms
from which Scottish screen
content can reach both
national and international
audiences.
To place moving image
education and media literacy
at the heart of learning,
enhancing the capacities,
creativity and quality of life of
people in Scotland.
Moving image narratives
dominate culture and
communication, circulating
‘fact’ and fiction, ideas and
entertainment around the
globe. In the 21 st Century, full
participation in society
depends on moving image
media literacy, as well as on
verbal literacy. It is essential,
that moving image media
literacy is placed at the heart
of educational provision, so
that people in Scotland are
inspired and equipped to
understand, appreciate,
explore, create and share
screen media.
Objectives 1.1: to foster an
environment where
individual screen
2.1: to promote Scotland
as a dynamic,
competitive and
3.1: to support the
development and
production of diverse,
4.1: to increase
engagement with
screen culture.
5.1: to embed moving
image education and
media literacy within
Corporate Plan 2009/10 to 10/11 11