Scottish Screen Corporate Plan

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Scottish Screen – Corporate Plan Section Six Strategic Priorities Framework The following framework is the summary of Scottish Screen’s strategic priorities and aims and how we intend to address them through 2009/10 and 2010/11. These priorities and aims are all interrelated and interdependent and of equal priority. Strategic Priorities Aims Why Creative People Creative Enterprises Creative Content Creative Places Creative Learning To enable individual talent to succeed in Scotland’s screen industries. Filmmakers and other screen talent (including creative, technical, craft, curatorial and business talent), underpin Scotland’s screen industries. To seize the opportunities presented to the screen sector, Scotland needs to be able to identify, develop, attract, retain and celebrate creative and talented individuals. To increase the capacity, scale and productivity of Scotland’s screen industries – the businesses, skills and activity. Scotland’s screen industries sector is dominated by the BBC and is predominately comprised of small and micro-businesses, sole traders and freelancers. To seize regulatory, public policy and market opportunities, Scotland’s screen enterprises individually, collectively and collaboratively need a greater scale of economic activity. This will only be possible through significantly growing the capacity and size of indigenous business activity, creating and attracting new businesses, ensuring that the right levels of skills are available across the sector and in attracting increased levels of investment. To generate more distinctive and successful screen content of national and international significance that reaches audiences and makes an impact creatively, culturally and economically. Scotland’s screen content inspires, informs, enriches, challenges, educates and entertains individuals and communities, audiences and users, representing Scotland to itself and projecting Scotland to the world. There is increasing global demand for distinctive, quality screen content. Scotland’s screen industries need to respond to this demand by generating content which reaches audiences across the world, reflecting diverse tastes and interests. To broaden engagement with screen culture in order to inspire, enrich and enable Scotland, its citizens and communities, socially, culturally and economically. Sharing stories through screen content plays a significant role in Scotland’s cultural life. The creative places and communities where these stories are shared, whether real or virtual are the key to understanding the here and now, ourselves and others. These spaces have a unique role to play in developing a sense of place and identity. They are hubs for aggregating and disseminating diverse screen content from around the world and act as platforms from which Scottish screen content can reach both national and international audiences. To place moving image education and media literacy at the heart of learning, enhancing the capacities, creativity and quality of life of people in Scotland. Moving image narratives dominate culture and communication, circulating ‘fact’ and fiction, ideas and entertainment around the globe. In the 21 st Century, full participation in society depends on moving image media literacy, as well as on verbal literacy. It is essential, that moving image media literacy is placed at the heart of educational provision, so that people in Scotland are inspired and equipped to understand, appreciate, explore, create and share screen media. Objectives 1.1: to foster an environment where individual screen 2.1: to promote Scotland as a dynamic, competitive and 3.1: to support the development and production of diverse, 4.1: to increase engagement with screen culture. 5.1: to embed moving image education and media literacy within Corporate Plan 2009/10 to 10/11 11
Scottish Screen – Corporate Plan Strategic Priorities Creative People Creative Enterprises Creative Content Creative Places Creative Learning talent has time and space to develop their talents and practice. 1.2: to increase opportunities for networking, collaboration and research and development: locally, nationally and internationally. 1.3: to actively support emerging talent to achieve creative and career success. 1.4: to recognise, celebrate and promote Scotland’s talent, nationally and internationally. successful screen production hub. 2.2: to ensure that Scotland’s screen enterprises across all parts of the supply chain are supported in their growth and development. 2.3: to ensure that Scotland’s screen industries are suitably skilled and informed to exploit business opportunities. 2.4: to ensure that the provision of skills training and development for the screen industries helps drive business growth. distinctive and highquality creative content. 3.2: to support the distribution of Scotland’s creative content across national and international markets. 3.3: to promote research and development into the production and distribution of creative content offered by emerging technologies and platforms. 4.2: to embed screen culture into the wider public policy agenda. 4.3: to encourage connectivity and collaborations among screen talent and enterprises. 4.4: to engender debate and critical appreciation of screen culture. the reform processes for curriculum and qualifications especially Curriculum for Excellence. 5.2: to embed moving image education and media literacy within non-formal learning and education policy development. 5.3: to develop Scotland’s capacity to deliver moving image education within schools and other learning environments. 5.4: to develop and deliver wider public engagement in moving image education learning. Principal Policy Development Actions (Generic) 2.5: to explore opportunities for and advocate for increased levels of investment across Scotland’s screen industries. • Develop and implement a national cultural infrastructure strategy (Joint Programme with SAC) • Develop and implement a national support infrastructure strategy • Develop and implement an integrated programme of research and policy development • Develop and implement a national and international promotion strategy (Joint Programme with SAC) Principal • Support the development • Lead the development and • Further develop and • Further develop and • Continue to lead the Corporate Plan 2009/10 to 10/11 12
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Scottish Screen Corporate Plan

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