Dolphins News - July 2014
July 2014
July 2014
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Stadium benefits flow to community<br />
OUR ongoing push for the boutique stadium at Dolphin Oval has thrown up<br />
several questions about what benefits result from such a community<br />
investment.<br />
The situation arose after we knocked back<br />
several opportunities to host big games at<br />
Dolphin Oval over the past four years.<br />
We were offered the State of Origin under<br />
20s match, however our field lighting was<br />
nowhere near the standard for television<br />
coverage via Fox Sports.<br />
The 2013 Queensland Cup grand final went<br />
to Ipswich as we were constructing <strong>Dolphins</strong><br />
Central at the time. The NRL trial this year<br />
caught us by surprise, with a capacity crowd<br />
watching the Broncos and Cowboys start their<br />
respective seasons.<br />
Our investigation led us to Mudgee and<br />
Coffs Harbour in New South Wales. Take<br />
Mudgee for example.<br />
“Country and suburban grounds traditionally<br />
are best measured by the number of cartons<br />
sold on Sunday afternoon,” said Mayor Des<br />
Kennedy.<br />
“But in Mudgee, it’s different now. Out<br />
here, games of footy can make us millions.<br />
Knowing that only last year this battling little<br />
league town opened a footy complex, costing<br />
$10 million to complete, is now the premier<br />
sporting ground in western New South Wales.<br />
“And for proof, consider that in the 18<br />
months since the ribbon was cut, Mudgee has<br />
hosted a City-Country game, an NRL match,<br />
even state titles for soccer, rugby union and<br />
touch.”<br />
“And according to extensive research, every<br />
visitor to those events brings $381,” said Julie<br />
Robertson, economic development officer at<br />
Mudgee Council.<br />
“You look at this year’s NRL game between<br />
Parramatta and the Gold Coast. Half the 10,000<br />
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crowd were visitors to the region. That means<br />
about $1.9 million was invested into Mudgee.<br />
“And that’s just one of the events people<br />
know about too. We host junior soccer titles<br />
here where 20 teams, each with squads of<br />
about 20 players, stay in town for four days.<br />
Throw in their parents, family, friends and so<br />
on, the injection into the local community is<br />
incredible.”<br />
At this point it should be noted Mudgee’s<br />
new complex, $5 million of which was paid for<br />
by the former Rudd Labor government, is not<br />
on the same site as Mudgee’s old league<br />
ground.<br />
“And there is hardly a weekend where the<br />
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venue isn’t booked,” Ms Robertson said. “In<br />
May, we’ve got the NSW Country<br />
Championships for rugby, then in April a<br />
Trans-Tasman touch football event.<br />
“Our next step is to extend the number of<br />
fields we have, which is currently about a<br />
dozen, to 20 so we can host the biggest sports<br />
carnivals too.”<br />
So professionally is the Mudgee complex<br />
run, the council has been asked by other towns<br />
in western New South Wales to explain exactly<br />
how it has done it.<br />
“We made a decision that was in the best<br />
interests of Mudgee,” Mayor Kennedy said.<br />
“And while the Government funded us well,<br />
we still had to find $5 million, which some<br />
locals think should go towards better roads,<br />
more library books and so on.<br />
“But this ground, it has put Mudgee on the<br />
map as a major sports venue. We still have to<br />
work hard to drive it.<br />
“You can’t just build something and expect<br />
people to turn up. But this is a ground that, for<br />
the next 50 years, is going to make money for<br />
this town.”<br />
Wayne Miller, a Coffs Harbour resident<br />
before moving to Queensland in the early<br />
1990s, contacted his old council and posed<br />
several questions to the council’s events and<br />
local sports coordinator. Here is what they had<br />
to say.<br />
What was the average spend per person,<br />
per day while in town? What was the total<br />
value per visitor?<br />
“The average spend per overnight visitor per<br />
day is $156 as per destination NSW.”<br />
What is the average length of stay per<br />
sporting event?<br />
“This varies depending on the length of each<br />
event. We find that players and their families<br />
will stay one extra night than the length of the<br />
event as they prefer to arrive the night prior to<br />
their event. Our exact average stays per event<br />
in 2012-2013 financial year is 0.3 nights per<br />
person. However for a multiday event the<br />
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average stay is roughly three nights.”<br />
Do event participants and their families<br />
return for a holiday or short visit?<br />
“Our visitor information centre might be<br />
able to help you with this.”<br />
We contacted the visitor information centre<br />
and they were unable to put an exact figure on<br />
this. However they did say that a large<br />
percentage of participants and supporters<br />
stated that they would love to return in the<br />
future.<br />
How many carnivals are held at the<br />
stadium each year?<br />
“ C.ex Coffs Harbour International Stadium<br />
is a multi-purpose outdoor stadium which<br />
caters for a wide range of sporting and<br />
entertainment events. Based on our 2013-<strong>2014</strong><br />
financial year calendar, to date we have hosted<br />
18 athletics carnivals, 12 rugby league events,<br />
eight rugby union events, 10 soccer events and<br />
eight entertainment-based events.<br />
“While the National Touch League always<br />
produces outstanding action, this year’s titles<br />
will have added intensity when the competition<br />
begins at C.ex Coffs International Stadium.<br />
Not only are national championships up for<br />
grabs, but many Australian players will be<br />
looking beyond their team’s conquests to<br />
impress the Touch Football Australia High<br />
Performance Program, as Coffs Harbour is set<br />
to host the FIT Touch World Cup in 12 months.<br />
About 3000 players, officials, families and<br />
fans are expected to descend on Coffs Harbour,<br />
and when the first game taps off at 8am, it will<br />
be the first of 473 played at the stadium over<br />
four days of national competition. “<br />
At the end of the week the council does the<br />
maths with 3000 people spending $156 per day<br />
over four days, injecting $1.872 million into<br />
the local economy.<br />
It is a no brainer if you ask me. More stadium<br />
facts next month.<br />
Tony Murphy<br />
CEO <strong>Dolphins</strong> Group<br />
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