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Dolphins News - July 2014

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✃<br />

Stadium benefits flow to community<br />

OUR ongoing push for the boutique stadium at Dolphin Oval has thrown up<br />

several questions about what benefits result from such a community<br />

investment.<br />

The situation arose after we knocked back<br />

several opportunities to host big games at<br />

Dolphin Oval over the past four years.<br />

We were offered the State of Origin under<br />

20s match, however our field lighting was<br />

nowhere near the standard for television<br />

coverage via Fox Sports.<br />

The 2013 Queensland Cup grand final went<br />

to Ipswich as we were constructing <strong>Dolphins</strong><br />

Central at the time. The NRL trial this year<br />

caught us by surprise, with a capacity crowd<br />

watching the Broncos and Cowboys start their<br />

respective seasons.<br />

Our investigation led us to Mudgee and<br />

Coffs Harbour in New South Wales. Take<br />

Mudgee for example.<br />

“Country and suburban grounds traditionally<br />

are best measured by the number of cartons<br />

sold on Sunday afternoon,” said Mayor Des<br />

Kennedy.<br />

“But in Mudgee, it’s different now. Out<br />

here, games of footy can make us millions.<br />

Knowing that only last year this battling little<br />

league town opened a footy complex, costing<br />

$10 million to complete, is now the premier<br />

sporting ground in western New South Wales.<br />

“And for proof, consider that in the 18<br />

months since the ribbon was cut, Mudgee has<br />

hosted a City-Country game, an NRL match,<br />

even state titles for soccer, rugby union and<br />

touch.”<br />

“And according to extensive research, every<br />

visitor to those events brings $381,” said Julie<br />

Robertson, economic development officer at<br />

Mudgee Council.<br />

“You look at this year’s NRL game between<br />

Parramatta and the Gold Coast. Half the 10,000<br />

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crowd were visitors to the region. That means<br />

about $1.9 million was invested into Mudgee.<br />

“And that’s just one of the events people<br />

know about too. We host junior soccer titles<br />

here where 20 teams, each with squads of<br />

about 20 players, stay in town for four days.<br />

Throw in their parents, family, friends and so<br />

on, the injection into the local community is<br />

incredible.”<br />

At this point it should be noted Mudgee’s<br />

new complex, $5 million of which was paid for<br />

by the former Rudd Labor government, is not<br />

on the same site as Mudgee’s old league<br />

ground.<br />

“And there is hardly a weekend where the<br />

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venue isn’t booked,” Ms Robertson said. “In<br />

May, we’ve got the NSW Country<br />

Championships for rugby, then in April a<br />

Trans-Tasman touch football event.<br />

“Our next step is to extend the number of<br />

fields we have, which is currently about a<br />

dozen, to 20 so we can host the biggest sports<br />

carnivals too.”<br />

So professionally is the Mudgee complex<br />

run, the council has been asked by other towns<br />

in western New South Wales to explain exactly<br />

how it has done it.<br />

“We made a decision that was in the best<br />

interests of Mudgee,” Mayor Kennedy said.<br />

“And while the Government funded us well,<br />

we still had to find $5 million, which some<br />

locals think should go towards better roads,<br />

more library books and so on.<br />

“But this ground, it has put Mudgee on the<br />

map as a major sports venue. We still have to<br />

work hard to drive it.<br />

“You can’t just build something and expect<br />

people to turn up. But this is a ground that, for<br />

the next 50 years, is going to make money for<br />

this town.”<br />

Wayne Miller, a Coffs Harbour resident<br />

before moving to Queensland in the early<br />

1990s, contacted his old council and posed<br />

several questions to the council’s events and<br />

local sports coordinator. Here is what they had<br />

to say.<br />

What was the average spend per person,<br />

per day while in town? What was the total<br />

value per visitor?<br />

“The average spend per overnight visitor per<br />

day is $156 as per destination NSW.”<br />

What is the average length of stay per<br />

sporting event?<br />

“This varies depending on the length of each<br />

event. We find that players and their families<br />

will stay one extra night than the length of the<br />

event as they prefer to arrive the night prior to<br />

their event. Our exact average stays per event<br />

in 2012-2013 financial year is 0.3 nights per<br />

person. However for a multiday event the<br />

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average stay is roughly three nights.”<br />

Do event participants and their families<br />

return for a holiday or short visit?<br />

“Our visitor information centre might be<br />

able to help you with this.”<br />

We contacted the visitor information centre<br />

and they were unable to put an exact figure on<br />

this. However they did say that a large<br />

percentage of participants and supporters<br />

stated that they would love to return in the<br />

future.<br />

How many carnivals are held at the<br />

stadium each year?<br />

“ C.ex Coffs Harbour International Stadium<br />

is a multi-purpose outdoor stadium which<br />

caters for a wide range of sporting and<br />

entertainment events. Based on our 2013-<strong>2014</strong><br />

financial year calendar, to date we have hosted<br />

18 athletics carnivals, 12 rugby league events,<br />

eight rugby union events, 10 soccer events and<br />

eight entertainment-based events.<br />

“While the National Touch League always<br />

produces outstanding action, this year’s titles<br />

will have added intensity when the competition<br />

begins at C.ex Coffs International Stadium.<br />

Not only are national championships up for<br />

grabs, but many Australian players will be<br />

looking beyond their team’s conquests to<br />

impress the Touch Football Australia High<br />

Performance Program, as Coffs Harbour is set<br />

to host the FIT Touch World Cup in 12 months.<br />

About 3000 players, officials, families and<br />

fans are expected to descend on Coffs Harbour,<br />

and when the first game taps off at 8am, it will<br />

be the first of 473 played at the stadium over<br />

four days of national competition. “<br />

At the end of the week the council does the<br />

maths with 3000 people spending $156 per day<br />

over four days, injecting $1.872 million into<br />

the local economy.<br />

It is a no brainer if you ask me. More stadium<br />

facts next month.<br />

Tony Murphy<br />

CEO <strong>Dolphins</strong> Group<br />

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