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2008 Winners ICSC 32nd Design and International Development ...

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Renovation or Expansion of an Existing Project<br />

St Antoine, Vevey Extension<br />

<strong>and</strong> Refurbishment<br />

Vevey, Switzerl<strong>and</strong><br />

MERIT AWARD<br />

Stary Browar - Shopping, Art<br />

<strong>and</strong> Business Centre<br />

Poznan, Pol<strong>and</strong><br />

DESIGN AWARD<br />

Owner/<strong>Development</strong> Company: Maus Fréres SA<br />

<strong>Design</strong> Architect: Haskoll<br />

Production Architect: Richter et Dahl Rocha<br />

Total Retail Space: 24,939 sq. ft.<br />

Number of Stores: 50<br />

St Antoine, a successful 30-year-old centre, had a real need to modernize<br />

<strong>and</strong> to enlarge. It has taken this opportunity to modernize its four levels<br />

both inside <strong>and</strong> out. A new, open façade has replaced a dated covered<br />

walkway, providing this city centre site with dynamic <strong>and</strong> attractive<br />

transparent frontage opening the visibility of ground <strong>and</strong> upper levels. Its<br />

tired <strong>and</strong> dated internal environment has been updated with simple<br />

<strong>and</strong> clean horizontal <strong>and</strong> vertical elements to promote a good shopping<br />

atmosphere <strong>and</strong> easy movement.<br />

Its retailing presence has been improved. Storefront heights have been<br />

increased, <strong>and</strong> uncluttered sightlines have reduced the profile of the<br />

atrium void. The Manor Department Store, St Antoine’s major anchor, has<br />

been joined by new medium-size units such as H&M, Orchestra, <strong>and</strong><br />

Esprit on each level. A large <strong>and</strong> popular Manora restaurant draws<br />

customers to the upper level with the added attraction of large open air<br />

terraces with views of the lake <strong>and</strong> mountains. The offer is completed by<br />

a supermarket <strong>and</strong> a myriad of services. Tenants have become more<br />

inventive in their design displays. Customers are enthusiastic, <strong>and</strong>, most<br />

important, the center’s financial performance has increased by 15%.<br />

Owner: Fortis LLC<br />

Management Company: Fortis Centrum LLC<br />

<strong>Design</strong>/Production Architect: Studio ADS LLC<br />

Graphic <strong>Design</strong>er: DIAGRAM<br />

Lighting <strong>Design</strong>er/L<strong>and</strong>scape Architect: Studio ADS LLC<br />

General Contractor: Hochtief Polska LLC<br />

<strong>Development</strong>/Leasing Company: Fortis Centrum LLC<br />

Finance Company: Bank Pekao SA (a part of Unicredito Italiano)<br />

Total Retail Space: 529,826 sq. ft.<br />

Number of Stores: 208<br />

Stary Browar Shopping, Art <strong>and</strong> Business Centre is located in Poznan,<br />

capital of Wielkopolska province in Pol<strong>and</strong>. Its mixed-use scheme opened<br />

in Nov. 2003 <strong>and</strong> was extended in March 2007. The Centre is centrally<br />

located near Old Market Square <strong>and</strong> is easily accessible by public<br />

transportation. The owner’s philosophy is that any enterprise must be<br />

50% artistic <strong>and</strong> 50% business. The former brewery buildings were<br />

carefully restored to preserve their original 19th century industrial<br />

architecture. Following the extension completed in 2007, the Centre<br />

consists of seven buildings totaling 1,236,229 square feet located on<br />

18.2 acres. It is occupied by retail units, offices, professional studios, a<br />

concert hall, an art gallery, <strong>and</strong> a concept hotel. The 208 retail units<br />

include stores, clubs, restaurants, cafeterias, <strong>and</strong> a multiscreen cinema.<br />

A partially glass-enclosed Courtyard of Art is a sort of internal piazza<br />

hosting restaurants <strong>and</strong> cafeterias as well as refurbished old brewery<br />

buildings converted into spaces for exhibiting art <strong>and</strong> staging performances.<br />

A 10+-acre park is being upgraded <strong>and</strong> will house an underground<br />

museum of contemporary art designed by Tadao Ando. With over<br />

13 million visitors a year, the Centre has become a Poznan l<strong>and</strong>mark,<br />

restoring life to a deteriorating area in the very heart of the city.

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