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ing cards featuring movie scenes and characters.<br />
Collectible stickers are being made by<br />
Merlin Editions Inc.<br />
TWENTIETH CENTURY FOX<br />
Expect a new explosion of Power Ranger<br />
merchandise everywhere in conjunction with<br />
the feature film version of the kids' show<br />
"Mighty IVIorphin Power Rangers"—though<br />
at press time Fox did not have any details.<br />
McDonald's is reported to be a cross-promotion<br />
partner.<br />
WALT DISNEY<br />
"Pocahontas" will be omnipresent this<br />
summer as Disney teams up with six companies<br />
to promote their 33rd full-length animated<br />
film. Burger King will give away 50<br />
million "Pocahontas" toys over an eight-week<br />
period; Nestle will use the Indian maiden's<br />
image on candy, Coffee-Mate, Friskies pet<br />
food, Carnation Instant Breakfast and<br />
Stouffer's frozen entrees; General Mills will<br />
offer giveaways in boxes of Cheerios; Pay less<br />
will offer a lineof "Pocahontas"-themed footwear,<br />
including sandals, sneakers and moccasins;<br />
Chrysler will give away six Plymouth<br />
Voyagers in a related sweepstakes contest,<br />
and will provide Chrysler buyers with free<br />
PROMO GUIDE<br />
tickets to the movie; and Mattel cinched the<br />
deal for toy manufacturing.<br />
"Judge Dredd," the futuristic Sylvester Stallone<br />
starrer, partners with lack-in-the-Box to<br />
offer a free trip to England for a lucky sweepstakes<br />
winner to visit the judge Dredd set at<br />
Shepperton Studios near London. Mattel and<br />
Acclaim will also help promote the film.<br />
WARNER BROS.<br />
McDonald's is infested with rodents! Flying<br />
rodents. Well, "Batman Forever" paraphernalia,<br />
actually, if you want to get technical.<br />
The fast food chain will cross-promote the<br />
much-anticipated summer blockbuster starring<br />
Val Kilmer, )im Carrey, Tommy Lee<br />
Jones, Nicole Kidman and Chris O'Donnell.<br />
Kellogg's will feature a promo on boxes of<br />
Corn Pops. The licensee list longer than Bruce<br />
Wayne's bank statement, and with good reason;<br />
you'd have to be "batty" not to want a<br />
piece of this movie. And with all the gadgetry<br />
featured in the film, merchandising opportunities<br />
abound. Kenner products is the master<br />
toy licensee, mining the infatiguable riches of<br />
the action figure market. Micro Games of<br />
America is manufacturing Bruce Wayne electronic<br />
diaries. Bat alarm clocks with radios,<br />
real videophone telephones with LCD animation,<br />
and a talking Riddler head that repeats<br />
^what you say. Revell-Monogram Inc. will sell<br />
model kits of vehicles, environments and figures.<br />
Acclaim Entertainment and Atari Corp.<br />
are making "Batman Forever" video games,<br />
and Tiger Electronics will provide hand-held
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