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Introduction to Supply Chain Management

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Conflicting Objectives<br />

in the <strong>Supply</strong> <strong>Chain</strong><br />

3. Warehousing<br />

•Low inven<strong>to</strong>ry<br />

•Reduced transportation costs<br />

•Quick replenishment capability<br />

4. Cus<strong>to</strong>mers<br />

•Short order lead time<br />

•High in s<strong>to</strong>ck<br />

•Enormous variety of products<br />

•Low prices<br />

11

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