Boxoffice-June.1997

More documents

Recommendations

Info

30 \^(^\nru^v. NAC/Snack Bar University & Expo '97 CANDY MAN CAN Norman Chester Takes the Presidency ofNAC With a Five-Step Strategy Toward Growth by Kim Williamson reason The I want to do this, first of all, is tradition. My father was a past president [1973-75] of the association. Our company has been involved in NAC from the very, very beginning. So there's that reason." That's the primary explanation that Norman Chesler, president of Salt Lake City-based jobber/distributor Theatre Candy Distributing Co., gives for his eagerness to undertake his new role as president of the National Association of Concessionaires. Chesler takes the post on June 4, the third day of the annua! NAC convention, this year being held June 2-5 in Anaheim, Calif. Trim, fit and ebullient, Chesler is eager to discuss his plans for NAC after the completion of the successful tenure of longtime head David Scoco. Secondly, says Chesler, there are "professional reasons" for taking the reins of the 53-yearold organization, in that "my customers will know that I'm a professional, and that in order to remain a professional I belong to an association that keeps me educated, keeps me informed." But there's also a third explanation: the fiin of it. "I really don't look at this as a tremendous responsibility," Chesler says. "I look at it as a tremendous challenge. When you create a challenge, it's fun, it's exciting. And having no financial rewards as such to it makes it even more exciting to do. I hope that I'll be happy after my tenure as president in that I will have created and accomplished some of the goals that I've set for myself, and in that our membership will be much better off for it. "It might sound hokey, but I think it is true that individuals must have something in their lives that's not just monetary. They also mast have something that they can accomplish, that they can be proud of. So I don't see it as a responsibility—I see it as a fun challenge." For someone interested in maximizing the fiin aspects of NAC — "in order to make an association successful, we all have to enjoy it," he explains—Chesler has a clearly targeted, five-part business strategy that he wants to implement after he takes office. The key elements: NAC's certification program; member services; publication efforts; crisis management; and international growth. "The first phase will be to revitalize our certification program," Chesler says. "That's schooling that we offer that instructs people in our indu.stry on how to be a professional within our indu.stry." The three most important avenues with which NAC provides training opportunities are a series of videotapes on concessions practices, which managers can use to instruct staff" as the need arises; the Concession Manager Certification Program, a 3 1/2-day program offered frequently throughout the year in diverse parts of the country; and the famed Snack Bar University at the annual NAC gathering. "We've created some excellent tools for our members," Chesler adds. "What we have to do is utilize these tools better We have to make sure that our members, or even nonmembers, understand that NAC has these wonderful pieces of merchandise for them to use to educate their employees. Our major concern is that we want to help everyone in our industry be professional. It's not only that we want the public to be satisfied when they're at an entertainment experience—not only about what they're looking at and enjoying, but what they'reeating. And Ihope we'll be able to create more of these educational tools." As the new century nears, NAC is considering taking its tutoring efforts online. "Another avenue we're looking into now with our programming at Snack Bar University is the Internet," Chesler says. "The electronic era is here—but where do we fit into it as an association? We know that the Internet is in its infancy and that we don't quite understand it yet. But we will understand it, and very shortly. To what extent we'll be involved in it. we don't know—as a lot of people in a lot of industries don't know yet. But we're preparing for it." Second on Chesler's to-do list, "and just as important." is maximizing and even increasing NAC's services. "One very simple thing we might have," Chesler says by way of example, "is our own travel agency that would be available to our membership." Bui the new president has a wider-ranging take on member services than just hotel and airiine bookings, as is made obvious by Chesler's
nema Stage Loudspeaker Frequency response is virtually flat to 15 kHz, m a cinema stage speaker with a 2" I oat that is virtually flat to 1 5 kHz is very usual. Many famous brand speaker man ers have large horns that start rolling off ; mid voice range. But, the APPLAUSE f,[ __.3aker system is unusual in several olher ways. It is made specifically for movie the; and not rock and roll. F ully factory assemb for "plug and play" operation, internal cr(jssover preset for movie screens, diecast non-resonani horn, tamperproof bolts for tl wfx)fer, and "mouse traps" over the ports t keep little animals from nesting in ihe spea are just a few uni(|ue features (hal arc? nece sary in movie hous(?s. This product is also available in a double woofer version for hi power digital sound applications. Yet, the < *" lower than olher famous brands for a coi lie speaker. II your SMART dealer for literature and | [. CJr contact the factory at (800) 4.'')-SM/ [770) 449-6698 for more details. We sto latwesell! „ M!? Uj ,rystai clear HF ho ,5ysu-iii sliDwn Willi optional .sled 5V(T tor porlablo iiso. Porl tovors - .ire sUindtirci on jll models. -4
Page 1 and 2: KIEPfftrSUTHERLAND • QH^BDCKER
Page 3 and 4: lune. 1997 3 OPENING CREDITS to the
Page 5 and 6: vvneii d pdiion calls your theatre
Page 7 and 8: CONTACT YOUR IMERICAN LICORICE SUPP
Page 9 and 10: f.i. ij. iL ii LiMliliiftii' as%. r
Page 12 and 13: — Objectively, there are at least
Page 14 and 15: isn't any longer. With the omnipres
Page 16 and 17: 1 a nnvfmrir-t- ") JULYi TRAILERS C
Page 18 and 19: Secret of Bear Mountain") produce w
Page 20 and 21: JULY 25 Conspiracy Theory This offb
Page 22 and 23: 22 BoxomfK Response No. 209 , A Sim
Page 24 and 25: Sneak Preview it DARK" MAN Kiefer S
Page 26 and 27: ?
Page 28 and 29: 28 BOXOFFICR SPECIAL REPORT: Conces
Page 32 and 33: essay as president-elect for this i
Page 34 and 35: IS RnYnmrr s 1 NAC/Snack Bar Univer
Page 36 and 37: .16 BflXOFFICF. NAC/Snack Bar Unive
Page 38 and 39: 38 BnxofTKE — NAC/Snack Bar Unive
Page 40 and 41: 40 BOXOFFICE — Maipu. SPECIAL REP
Page 42 and 43: SPECIAL REPORT: Concessions 1997 IN
Page 44 and 45: AA Kfwtinut; SPECIAL REPORT: Conces
Page 46 and 47: . 46 BoxofTifT. . Fall '96/Winter '
Page 48 and 49: Aa fo aA\ n..v/.i i.i
Page 50 and 51: — FESTIVAL REVIEWS •^^ THE SOON
Page 52 and 53: 52 (R-88) BoxoFFiCK — REVIEWS PDR
Page 54 and 55: — 54 (R-90) BoxoincE — — FLAS
Page 56 and 57: — 56 (R-92) BoxoFKicE — — —
Page 58 and 59: NATIONAL NEWS OCTOBERFEST FOR UNIVE
Page 60 and 61: 60 Boxoffice EXHIBITION BRIEFINGS M
Page 62 and 63: 62 BoxoFncE INTERNATIONAL NEWS BRIE
Page 64 and 65: M BoYnmrF. ' INTERNATIONAL NEWS BRI
Page 66 and 67: BOXOFFICE March JUNE (Current) Jung
Page 68 and 69: 8 68 Rovnmrr 6 5 5 BOXOFFICE Indepe
Page 70: I UJ a u 5 E 1 ^ ^ Ul X ^CA M .2 E
Page 73 and 74: . San . FAX . . pay . USED PROJECTI
Page 75 and 76: j I NOTHING ELSE IS A PEPSI SI-COLA

Boxoffice-June.1997

Create successful ePaper yourself

Delete template?

Save as template?