Boxoffice-June.1997

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.16 BflXOFFICF. NAC/Snack Bar University & Expo '97 Back to the Future By Norman Chesler President Elect, National Association of Concessionaires Whalholds trueforthepast holds truefor thefiiture^.. As I prepare to assume the presidency of the National Association of Concessionaires on June 4, 1 am mindful of the tradition of the office within the association and within my family. My dad was president of NAC from 1973 to 1975. The main emphasis in 1973 was membership services. The same holds true in 1997. Membership services are at the core of what NAC is all about, and the benefits of NAC membership are great. We've always had a tradition of providing members with a variety and breadth of products and services designed to assist them in becoming more successful. High on this list is Snack Bar University/Expo '97, held this June 2-5 in Anaheim, Calif. This annual convention and trade show is the highlight of our year, bringing together the leaders in recreational and leisure-time concessions for all types of venues. SBU was conceived as an educational conference specifically for the concessions industry, and education is still the main focus. This year's business sessions are alone worth the price of admission. The session on the Internet will provide information on how you can use this technology in your business. I'm very excited about this chance to give our members hands-on training in accessing the World Wide Web. The crisis management session will focus on a topic many don't think about. There are many types of crisis situations in business, and this session offers the opportunity to craft a crisis management plan for your business. Thursday's sessions focus on concessions—how to creatively promote your concession stand; alcohol and draft beer awareness training; and the popular Segment Breakout Sessions. The Expo Trade Show brings the world of concessions right to your door, showcasing all types of products and services. This two-day show enables the attendee to do "one-stop shopping" for all their concessions needs. It' s a definite "don' t miss" show and a valuable addition to NAC. Apart from SBU, there are many other forms of education available from NAC. Our highly rated Concession Manager Certification Program provides comprehensive training on how to successfully manage your concessions operation, no matter what venue you're in. The video training tape series is a terrific way to teach the basics to your front-line staff. And the Regional Meeting Series brings a high-quality, low-cost seminar out to members across North America. And those are just the educational benefits! This year is a very exciting one for our publications, the communication to our membership and to the industry at large. Our traditional membership newsletter has received a new name, Concessionworks, and a bright, snappy four-color design that is already getting great reviews from our members. But we're not stopping there. This spring we roll out Concession Profession, the only trade magazine specifically for concessions. This magazine, which will be published twice a year, will provide feature articles, industry news, and advertising opportunities, all in a four-color format. These two publications will mean that NAC members will receive a quality, colorful publication every other month! But it's not just the tangible benefits that make membership in NAC so valuable—and profitable. The networking within our association membership is one of the greatest benefits. Obviously, there are wonderful opportunities at SBU/Expo—in business sessions, at social functions, on the trade show floor. But there are also chances at regional meetings and at other industry events to connect with other NAC members. One of the things I love about NAC is being able to pick up the phone and get information, a product referral, or an answer to a question from a fellow member. If I don't know who to call, I simply contact the NAC office and they put me into contact with the right person. Our members are such a valuable resource—because they come from such a variety of facilities, venues and companies, they represent a broad base of contacts. With e-mail and the Internet, new technology connects us like never before. If it seems like I'm overstressing our membership benefits, you're right—I am. They're the backbone of this association, and many of our own members don't know what's available to them. So I'll just keep telling them. I think the benefits to NAC membership are great. But we're not resting on our laurels. As the new president, I'll be working with the Executive Committee, Board, and Board Committees to increase the quality and quantity of services to our members. A lot of ideas are under discussion, including a way to connect our members and companies with available employment opportunities. We're going to keep expanding into the international market, bringing our concessions professionals together from around the world. There are many opportunities, and many challenges. In order to make an organization successful, tradition is important, and tradi tion will be carried on. 1^1
If your theater management system gives you peace, serenity, and happiness, it must be from Mars. If your theater management system uses the most reliable technology on Earth, it must be from MARS! If your service calls get answered by a human being, your system must be from MARS. If you are able to close out your theater quickly each night, your system is MARS is definitely from MARS. a system designed to run on off-the-shelf hardware while giving you the flexibility to handle all aspects of managing your theaters. From the box office to the concession stand, it allows managers to quickly perform functions so they can spend less time managing their system and more time managing their theater. To learn more about MARS, call John Ventura at 212-450-8140. MARSl THEATER MANAGEMENT SYSTEMS A division of IVIovleFone! Inc. Response No. 78
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Boxoffice-June.1997

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