Does Aarhus ring a bell?

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Special Advertising Supplement Aarhus. Danish for Progress From the economy to the environment and the future of welfare; In Aarhus, people work together to find innovative solutions to the world’s problems. When the Japanese technology giant Panasonic was looking for the ideal place for its Robot Development Center to test welfaretechnology aimed at nursing homes and hospitals, Denmark was a first and natural place to look. With its historically strong focus on welfare, Denmark offered access to the most modern and extensive knowledge in welfare technology. As a result, Panasonic now develops welfare technologies, such as robotic beds, in the city of Aarhus. continues page 4 → Short facts about Aarhus Second largest city in Denmark Population: 310.000 Population within a 1-hour drive: 1.2 million Number of students: 40.000 Number of international full-adegree students at Aarhus University: 2.917 Number of degree programmes taught in English: 67 Percentage of residents enrolled in a University programme: 13% Jacob Bundsgaard, Mayor of Aarhus, is spearheading an effort to create a new innovation fund supporting projects that will help solve the demographic challenges of the future. Photo: Jacob Lerche 2
Special Advertisement Supplement Where food of the future is designed Agro Food Park in north Aarhus anticipates accommodating 3,000 science-based jobs in 10 years. The goal is to become a worldclass player in the food sector. The demands of food and agricultural production in the future are numerous. And there is plenty of money, competitiveness and potential for those with the right solution. Solutions for the food of the future are partly to be found in the knowledge and innovation park of Agro Food Park in Skejby in northern Aarhus. The goal is for the park to be one of the world’s five strongest competitive centres for innovation and knowledge within the agriculture and food sector by 2020, with a team of 50 companies and 3,000 employees. Bjarne Langdahl Riis is the innovation manager for Agro Food Park. He is currently witness to the park’s rapid expansion and development. “We have a waiting list for new companies, so there is a lot of interest. On January 1st, we will be welcoming 16 new companies, taking the total number of employees to 800, which enables us to create both an international and national identity for agriculture and food.” UNIQUE CO-OPERATION The framework, concept and backing are in place, companies are streaming in, and the co-operation with Aarhus University and the agricultural community is simply unique. “We are creating the framework for innovation in the food industry, and knowledge is our product. Our strength lies in facilitating the entire chain, and this must hang together. Feed the world 2050 – this is our focus together with international researchers and companies. Knowledge is the future for Denmark,” believes Bjarne Langdahl Riis. Part of Agro Food Park’s focus is for the world to have sufficient and healthy food by 2050. “There must be environmentally-friendly production methods, and if this is to be achieved, we must work together both nationally and internationally. Aarhus and East Jutland harbour plenty of opportunities with their high concentration of jobs and knowledge within the food, agriculture and energy sectors. 30.000 people with a long specialized education in science are gathered within one square kilometre, and the infrastructure is first class. So all the pre-requisites are in place here, including a university that wants to be involved,” says Bjarne Langdahl Riis. Agro Food Park also works on an international scale. The goal is to be a permanent player when the big food companies in the region work with innovative international activities. STACKS OF OPPORTUNITY Neighbours in Skejby include Vestas, NRGI, Rambøll, VIA and, last but not least, the New University Hospital, which with its ultra modern facilities and latest health education courses, is an obvious collaboration partner in many areas. “We are working with the docters at the hospital on what symptoms they see in their patients. Diabetes and obesity are public diseases, and today’s foods do not fill you up. When people have such a poor diet, we need everyone in the health service on board to develop the right food, and this is where we become a force to be reckoned with.” Agro Food Park is a knowledge park – a nerve centre for building of exchanging knowledge between universities, companies, organisations and municipalities that are active in the agriculture, energy and food sector. Agro Food Park’s goal is to be able to compete on both a national and international scale, providing optimum conditions for knowledge sharing and innovation. The park will act as the leading sales pitch for Denmark as a European competitive centre for agriculture, energy and food innovation. The goal is for Agro Food Park to accommodate 3,000 science-based jobs by 2020. www.agrofoodpark.dk
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Does Aarhus ring a bell?

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