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SINGALE 1-24.cdr - ONGC

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Marketing communication<br />

Almost all our products are marketed to<br />

oil marketing companies such as Indian<br />

Oil Corporation, Bharat Petroleum<br />

Corporation, Hindustan Petroleum<br />

Corporation and others. Our nature of<br />

products and our business model do not<br />

require us to go for product advertising.<br />

Our marketing communication is limited<br />

to marketing of “<strong>ONGC</strong>” as a corporate<br />

brand, which also is in accordance with<br />

voluntary codes such as Advertising<br />

Standards Council of India. Product<br />

quality is monitored at the Asset and Plant<br />

Manager's level and by the corporate<br />

marketing department.<br />

Black gold in transit<br />

<strong>ONGC</strong> refinery at Tatipaka<br />

61

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