Boxoffice-July.17.1948

TOTAL NET PAID URSULA I lUN Ul-
rMI5 I55UE EA^^EEDb Z3,UOQ
jlm rloiimi lAjdunn
lu

VITAMIN
M-G-M
FOR THE ENTIRE
FAMILY!
MAY
SPENCER TRACY
KATHARINE HEPBURN
VAN JOHNSON
Angela Lansbury
Adolphe Meniou, Lewis Stone
in FRANK CAPRA's
"STATE OF THE UNION."
"SUMMER HOLIDAY"
fTec/in/co/or).
MICKEY ROONEY
GLORIA DeHAVEN
Walter Huston, Fronk Morgan
Butch Jenkins, Marilyn Maxwell
Agnes Mooreheod, Selena Royle.
CLARK GABLE
LANA TURNER
Anne Baxter, John Hodiak
"HOMECOMING"
in
Ray Collins, Gladys Cooper,
Cameron Mitchell.
JUNE
"BIG CITY"
Starring Margaret O'Brien
Robert Preston, Danny Thomas
George Murphy, Karin Booth
Edward Arnold, Butch Jenkins
Betty Garrett, Lotte Lehmonn.
JUDY GARLAND, GENE KELLY in
"THE PIRATE" (Technicolor).
Walter Slezak, Gladys Cooper
Reginald Owen.
ESTHER WILLIAMS, PETER LAWFORD
RICARDO MONTALBAN
JIMMY DURANTE, CYD CHARISSE
XAVIER CUGAT in "ON AN ISLAND
WITH YOU" (Technicolor).
JULY
IRVING BERLIN'S
"EASTER PARADE"
(Technicolor). Starring
JUDY GARLAND, FRED ASTAIRE
PETER LAWFORD, ANN MILLER.
"A DATE WITH JUDY"
(Tec/in/co/orj.
Starring WALLACE BEERY,
JANE POWELL, ELIZABETH TAYLOR
CARMEN MIRANDA, XAVIER CUGAT
ROBERT STACK.
AUGUST
GREER GARSON
WALTER PIDGEON in
"JULIA MISBEHAVES"
PETER LAWFORD, ELIZABETH TAYLOR
CESAR ROMERO, Lucile Watson
Nigel Bruce, Mary Bolond
Reginald Owen.
MONTGOMERY CLIFT
ALlKlE MacMAHON
JARMILA NOVOTNA
in "THE SEARCH"
RED SKELTON, BRIAN DONLEVY
in "A SOUTHERN YANKEE"
Arlene Dahl, George Coulouris
Lloyd Gough, John Ireland
Minor Walton.
SEPTEMBER
"THE THREE MUSKETEERS"
(Tec/in»co/or}.
LANA TURNER, GENE KELLY
JUNE ALLYSON, VAN HEFLIN
ANGELA LANSBURY,
Frank Morgan, Vincent Price
Keenan Wynn, John SuHon
Gig Young.
LASSIE in "HILLS OF HOME"
(Technicolor). Co-ttarring
EDMUND GWENN, DONALD CRISP
TOM DRAKE, JANET LEIGH.

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"They won't even bother with
the
dishes when 'EASTER
PARADE' comes to town!"
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Yes
its
GREER
TIGHTS!
Wait you till see^^
-Julia Misbehaves"
(Garson-Pidgeon).
You'll understand
why the Coast is
raving about itl
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NOTHING
UKE ALFRED
PRESENTED BY
N
COLOR BY

HELD YOU
IITCHCOCK'S

THE NATIONAL FILM WEEKLY
PBBLISH£0 IN
NWl SECTIOtUL EDIIIONS
BEN SHLYEN
Editor-in-Chief and Publisher
JAMES M. JERAULD _ Editor
NATHAN COHEN Associate Editor
JESSE SHLYEN Managing Editor
IVAN SPEAR
Western Editor
FLOYD M. MIX Equipment Editor
RAYMOND LEVY General Manager
Published Every Saturday 'by
ASSOCIATED PUBLICATIONS
Ediloriol Oliices: 9 Rockereller Plaza, New York 20,
N. Y. Raymond Levy, General Manager; James M.
Jerauld, Editor; Chester Friedman, Editor Showmandiser
Section; A. Stocker, Eastern Representative-
Telephone Columbus 5-6370, 5-6371, 5-6372. Cable
J.
address: 'BOXOFFICE, New York."
Central OUices: 1327 South Wabash Ave., Chicago
5, 111. Jonas Perlberg, Manager; Donald Maggart,
Central Representative. Telephone WEBsler 4745.
Western Offices: 6404 Hollywood Blvd., Hollywood
28. Calif. Ivan Spear, Manager. Telephone GLadatone
1186.
Washington Offices: 302-303 International Bldg., 1319
F St., N. W. Lee L. Garling, Manager. Telephone
NAtional 3482. Filmrow: 932 New Jersey, N. W. Sara
Young.
London Offices: 136 Wardour St., John Sullivan, Manager.
Telephone Gerrard 3934-5-6.
Publiccrtion Offices: 825 Van Brunt Blvd., Kansas City
1, Mo. Nathan Cohen, Associate Editor; Jesse Shlyen,
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and Service. Telephone CHestnut 7777-78.
Other PubUcalions: BOXOFFICE BAROMETER,
published in November as a section ol BOXOFFICE;
THE MODERN THEATRE, published monthly as a
section oi BOXOFFICE.
ALBANY—21-23 Walter Ave., M. Berrigan.
ATLANTA— 163 Walton, N. W., P. H. Savin.
BIRMINGHAM—The News, Eddie Badger.
BOSTON—Frances W. Harding, Ub. 9814.
BUFFALO— 157 Audubon Drive, Snyder, Jim Schroder.
CHARLOTTE—216 W. 4th, Pauline Giiilith.
CINCINNATI— 1634 Central Parkway, Lillian Seltzer.
CLEVELAND—Elsie Loeb, Fairmount 0046.
DALLAS—!525 Holland, V. W. Crisp. 18-9780.
DENVER— 1645 Lafayette, Jack Rose, TA 8517.
DES MOINES—Register 6, Tribune Bldg., Russ Schoch.
DETROIT— 1009 Fox Theatre Bldg., H. F. Reves.
Telephones: RA 1100; Night, QN-4-0219.
HARTFORD— 109 Westborne, Allen Widem.
HARRISBURG, PA.—Mechanicsburg, Lois Fegan.
INDIANAPOLIS—Rt. 8, Box 770, Howard M. Rudeaux.
MIAMI—66 S. Hibiscus Island, Mrs. Manlon E. Harwood.
2952 Merrick Rd., Elizabeth Sudlow.
MEMPHIS—707 Spring St., Null Adams, Tel. 48-5462.
MILWAUKEE— 529 N. 13th, J. R. Gahagan, MA-0297.
MINNEAPOLIS—29 Washington Ave. So., Les Hees.
NEW HAVEN^12 Church St., Gertrude Lander.
NEWARK, N. J.-207 Sumner, Sara Carleton.
NEW ORLEANS—Francos Jackson, 218 So. Liberty.
OKLAHOMA CITY—215 Terminal Bldg., Polly Trindle.
OMAHA—Omaha World-Herald Bldg., Lou Gerdes.
PHILADELPHIA—4901 Spruce St., J. M. Makler.
PITTSBURGH-86 Von Braam St., R. F. Klingensmith,
PORTLAND, ORE.—David Kahn, 7722 N. Interstate.
RICHMOND—Grand Theatre, Sam Pulliam.
ST, LOUIS— 5149 Rosa, David Barrett, FL-3727,
SALT LAKE CITY—Deseret News, Howard Pearson
SAN ANTONIO—333 Blum St., L. J. B, Ketner.
SAN FRANCISCO—25 Taylor St., Gail Upman ^
ORdway 3-4812,
SEATTLE—928 N. 84th St., Willard Elsey.
TOLEDO-4330 Willys Pkwy., Anna Kline.
IN CANADA
CALGARY-The Albertan, Wm. Campbell.
MONTREAL—4330 Wilson Ave., N. D. G., Roy Cormlchaol.
Walnut 5519.
ST. JOHN- 116 Prince Edward St., Wm. J. McNully.
TORONTO—242 Milwood, Milton Galbrailh.
VANCOUVER—411 Lyric Theatre Bldg., Jack Droy.
VICTORIA—938 Island Highway, Alec Merriman.
WINNIPEG—The Tribune, Ben Lepkin.
Member Audit Buheau or Circulations
^
OXOFFICE 4
THE FAMILY TOUCH
W.
HTT.F the motion picture industry is casting:
about looking for a new way to effect the Mitdas touch, something
which seems to have been missing in recent months
perhaps it actually is years, when one considers the artificiality
of the war boom period—it might be giving renewed
thought to a "touch" which, while not as glittery, is more dependable.
As the title of this article indicates, we refer to "the family -^
touch," a quality which has been altogether too rarely applied
'*•
of late. But its value has been demonstrated over anci over r
again through the years.
ran.]
"list
About a month ago we went to a "sneak preview" at a
midtown Manhattan theatre. The picture was "A Dale With
Judy." Last week this same MGM film was "sneaked" in midcountry,
at Loew's showcase in Kansas City. While the distance
betw^een these two test showings is 1,400 miles, there
was no separation, so to speak, between the two audiencesJ
Throughout each showing—east and midwest—the reaction '^'^
was the same. The theatres rocked with laughter and re-'
sounded with applause. And in the lobbies afterwards, we ,
comments that were, to say the least, delightful.
,
got a warming glow from the happy faces and the spontancoua •''*
This refreshing experience reminded of the success of another
recent family picture, "Sitting Pretty." While not as lushly
produced, this take-off on the baby-sitter, w^ho probably is
here to stay, had a tremendous public appeal. Its story theme
touched on the lives of virtually all persons. It had that family
touch which garnered more \vord-of-mouth praise than many
a so-called epic. It gave a lift to a flagging public interest
and to sagging boxoffices. But one "Sitting Pretty" and one
"A Date With Judy" don't make a season.
A sequel to "Sitting Pretty" is being made. And, having
been adapted from a radio series, which still is one of the
most popular on the air, MGM may see fit to develoo "Judy"
into a series. The industry could do with a replacement for
the early popularity of the Andy Hardy pictures.
MGM's "Meet Me in St. Louis" which was released in
was a grand picture with that family touch. "Three Daring
Daughters" is another. Universal's "The Egg and I"; 20th- Fox's
:rstoif
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ko
:adsa
hi,
19481'^^J 01
"Margie" and their current "Give My Regards to Broadway";
RKO's "Bachelor and the Bobby-Soxer" and current "I Remember
Mama" are others that quickly come to mind. And when
Warners' "Life With Father" comes into its popular-prico release
next month, the industry will have another great example
of the value of the family touch in pictures.
Family appeal is not confined to neighborhood theatre!
or to small towns. Take, for example. Radio City Music HaD
in New York City. It is the biggest motion picture theatre in the
biggest city in the world, playing to an average of more than
100,000 people per week. Yet it might be said that if is also
the world's biggest "family" theatre. In its fifteen years oi
operation, the bulk of its attractions have boon those with fam-
.•eelc
^-oiill
- aone,
!*'( into
«:ac!i
Entvt^ at Secofid Claii matter at Poil Otdcr, Kaniai City, Mo.
SKtlons! Edition, $3.00 per year; National Edition, J7.50
Vol. 53 No. 1
JULY 17, 1948

cast
:li,
it
^j,
plan
SOB
heart;
ily appeal. And it has been these pictures, largely, which
hove had the longest runs in this great institution.
When "miracles" fail, the family touch can be relied upon
to restore theatre patronage. Hit people where they live and
they'll make a trail to the boxoffice.
Success
Story
Behind the news that Film Classics will hold its first naitional
sales convention at the end of this month there is an
linteresting story. It began about a year-and-a-half ago, when
Joseph Bemhard bought into the company and became its
president. As one of the industry's top theatre executives, Mr.
Bemhard had a background in picture retailing that stood
him in good stead in picture making and selling. So, when he
entered the distribution end of the business, he came in with
a plan. And he put it to work.
'f^
it ask
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)rylht:
latlat
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c
inleii
, hff.';
/lusic
atieii
*
Promotion
more It
is*
First he acquired the ownership of the FC distribution outlets,
now numbering 30. Then he instituted a profit-sharing
among his managers. Next he surrounded himself with
enthusiastic young executives, headed by B. G. Krauze as
vice-president and general sales manager. Then, after a most
successful experience with a new feature, "Spirit of West
Point," he expanded the company's distribution of new product
|o a total of 12 for the current season.
Now, in addition to reissues, the company has announced
an ambitious program of 34 ne'w features for 1948-49, of which
17 are to be in color. A 12-chapter serial also is to be made
in color. Perhaps this splurge of color reflects the Cinecolor
Corporation's ownership of Film Classics. But that, too, is a
[nark of progress. Incidentally, Mr. Bernhard also is president
3f Cinecolor.
Thus we have another example of a "little acom" that is
on the way to becoming a "big oak."
Plus
An advertising promotion that turned out to be an interesting
and entertaining short subject is the Paramount 9-min-
|.^nte reel called "The Magic City." Not only that, but it also
f , turns out to be a boost for all of Hollywood, despite its giving
jlimijses of forthcoming Paramount product. It's exceptionally
J
»f^ «relldone.
Produced under the direction of Stanley Shuford, Paranount's
advertising manager, this little picture fits hand-injlove
into the industry's public relations program. It should
do much in rebuilding public confidence. Available without
iharge, exhibitors should book and play "The Magic City" as
ithei
oon as possible.
V-^C^/u*
Distributors Make Move
For First Remittances
Film companies start machinery rolling to
obtain first of monthly remittances under
provisions of 75'; BrltLsh tax settlement;
first payment to be $1,416,000.
British Advances to Await
State Department Reply
Eric Johnstuii returns to Washington from
coast, but is silent on J. Arthur Rank's proposal
for Anglo-American committee pending
report on quota protest.
*
French Voluntary Quota
May Be Kept in Effect
Byrnes-Blum agreement will expire July
27 and negotiations for new pact are being
resumed as French motion picture production
continues to decline.
Validity of Drive-In
Patents Challenged
Fabian circuit, an.sweiing patent Infringement
suit by Park-In Theatres. Inc., says
patent was not first in field and that patent
claims are broader than justified.
N. I. AUied Will Discuss
Smith-Berger Experiment
Delegation will be named July 19 to confer
with 20th-Fox sales manager on appointment
of committee to discuss problems in New
Jersey.
20th-Fox Product Lineup
To Be Given in Canada
Andy Smith jr. to set precedent by giving
details of 1948-49 productions at one-day sales
meeting scheduled for Thursday. July 22. in
•Toronto.
*
20th Century-Fox Rents
Studio Space in Italy
In deal with Italian government, company
wUl sepnd blocked lira earnings in production
of "The Prince of Foxes." starring T>Tone
Power: shooting to begin soon.
Tax on Gross Receipts
Set in East St. Louis
Council gives a fust readmg to ordinance
authorizing 3 per cent levy on receipts of theatres
operated by Frisina. Publix-Great Lakes,
Goldman-Tobin circuits and others.
Walter Irwin, Pioneer
In Industry, Is Dead
Helped establish National Ass'n of the Motion
Pic.ture Industry, predecessor of MPAA:
had been associated with Selig, Vitagraph.
Lubin, Essanay and Famous Players-Lasky.

I the
he
he
RANK OFFERS OLIVE BRANCH
ON QUOTA TO CEA THEATRES
Says U.S. Overestimates
Revenue Cut; Expects
70% for British Films
LONDON—J.
olive branch t
Arthur Rank held out an
Cinematograph Exhibitors
Ass'n in a
delivered
.speech
Wednesday, July 14.
He adnutted that his
recent threat to report
all failures to live up
to the ternas of the
new British quota requiring
45 per cent
playing time for British-made
films had
been made in a moment
of anger.
He said it was important
to avoid the
impression the British
industry was trying to
exclude American pictures
and predicted
that the loss of American
revenue in the
British market would
J. Arthur Rank not be as great as
some American distributors fear.
DISCUSS JOHNSTON PLAN
Rank discussed a proposal made by Eric
Johnston for the appointment of a joint
Anglo-American committee for discussion of
mutual problems. This proposal was made
before imposition of the 75 per cent tax. Rank
said he still considered the committee desirable
and hoped Johnston would agree with
him.
He made an appeal for support of the
quota and predicted that it would not reduce
the playing time of the best American films,
but would crowd out of the market the second-grade
pictures from the U.S.
He suggested appointment of a three-man
committee with one representative of General
Film Distributors ihis organization i, one
of independent exhibitors, and a third man
to be named by the other two. This proposal
was accepted by the CEA following delivery
of the speech.
He said no film from his producing groups
would be .sold for more than 50 per cent;
that adjustments would be offered where
exhibitors insist they have not made money,
and he asked that the producers association
and the exhibitor groups exchange statistical
Information on the exhibition requirements
of all kinds of theatres.
"I find the future shape of the entire British
film Industry depends on what is being done
at this time," he .said. "Not Ju.st one section,
but all of us, whether we are concerned with
production, distribution or exhibition, are affected
by what we say at this lime.
"Mo.st of the disagreements in the film industry
today are cau.sed by our national difficulties
and our economic problem. Di.sagreements
thrive In times of difficulty and feed
on lack of information, misunderstandings
and words carelessly spoken In moments of
8
High Points
In
Rank's Talk
1. The loss of American revenue m
the British market wtll not be as great as
some American distributors fear.
2. The 45 per cent quota set for U.S.
product will not reduce playing time for
best American pictures, but will crowd
out second-grade films.
3. We must not do anything that
would suggest that we want British films
to the exclusion of American films.
4. At least 50 per cent and possibly 70
per cent of British boxoffice receipts
could come from British pictures.
5. Eric Johnston's proposal for an Anglo-American
joint film commission to
maintain international understandii'g
—submitted before the current 'difficulties'—should
be revived and activated.
6. Opposed to any film quota, it was
after British exhibitors had been "left
high and dry" and "in an impossible position
for any business to be in," that I
changed my views.
heat. These disagreements help none of us.
They harm all of us."
Rank reviewed the progress of British production
and distribution in recent years by
saying British films are now played in 95
"different territories" and that the percentage
of playing time in Canada had risen from
4 per cent to 25 per cent "and those theatres
are taking no less money."
AN IMPORTANT FACTOR
"This is important," he continued, "because
in America, three years ago, the leaders
of the Hollywood indu.stry told me time and
again that the Canadian market and the
American market were virtually the same.
Yet in America by last year we were starting
but only starting to make an impression. Just
at the moment when the future in the U.S.
seemed brightest—when the leaders of the
big American circuits had promised substantial
playing time for British pictures— the
shock came to all of us. Overnight the ad
valorem duty was j,mposed. To those of us
who understood the real implications of this
government decision, whether we were exhibitors
or producers, the seriousness of the
situation was evident. As you know, we none
of us were consulted; we none of us were
prepared to meet the situation. This was n
government decision made necessary by the
desperate dollar situation.
"The next .shock was the immediate embargo
of the shipment of Hollywood films
to this country. Ncllhcr you nor I togt'tluT
the greatest overseas customer that Hollywood
has ever had were given any warning
by Hollywood. And, at the .same lime, British
films In the U.S. faced a new factor- the
'un.seen quota'— which was the expression of
a natural resentment against their revenues
from England being cut, and on a short view
was quite understandable. This 'unseen
quota' placed a new restriction on the expansion
of British films in the U.S."
Rank said he believed this was a "passing
phase" and that film leaders on both sides of
the Atlantic felt films were "the greatest medium
for creating and maintaining international
imderstanding."
Before the difficulties arose last year."
Rank continued, "Eric Johnston suggested
the formation of an Anglo-American joint
committee for just this purpose. The committee
has never functioned, but I believe
the difficulties of the last year have increased,
not decreased, the potential usefulness of
such a committee and I am very much hoping
that Mr. Johnston will take the same view."
HAD OPPOSED A QUOTA
Rank explained that prior to the embargo
he had opposed any quota, but after British
exhibitors had been "left high and dry" and
"in an impossible position for any business
to be in he had changed his views. He in-
"
sisted the British exhibitors should be in a
position where they could "rely on a continuous
flow of good pictures." The quota will
be a "safeguard," he declared.
After stating that at no time had the CEA
appealed to its members to show British pictures
as a "national duty declared thai
"
increased British production is a "vital national
need.
"An impression has been created— no doubt
because of heated words used by me in an
excited moment (because where the existence
of our industries is concerned I do not always
remain as calm as I should wishi —
that I have advocated prosecutions whenever
exhibitors fail to fulfill the quota," he continued.
"Nothing could be further from the
truth.
"I know quite well that every exhibitor
cannot give the kind of playing time referred
to in the letter I read to you. I would like
to state clearly that all of us should gi\e
the fullest support to every claim for quota
exemption for which there is reasonable justification.
"An exhibitor who is prevented by his situation
from playing as many British pictures
as he would like should be helped to establish
his claim for exemption. Any reasonable
man would say that."
CITES A RECEIPTS GOAL
In further remarks on this point he said
50 per cent and possibly 70 per cent of British
boxoffice receipts could come from British
pictures.
It was at this point that he appealed to
the exhibitors to c-oopcrate with the producers'
organization in exchanging statistical
information on playing time. Ho .Mild this
would make II po.sslble to be "fair."
"
"But, continued, "we must not do anything
that would suggest that we want British
films to the exclusion of American films.
"Or cour.se, we all want American films.
When we are plnylng the 45 per cent quota
we shall have the best of the American plc-
Imes to choo.se from for the remaining 55
iConllnueil on next pagei
BOXOFFICE ;: July 17. 1948

: July
Dore Schary Heads
MGM Production
HOLLYWOOD Doro Schary, who recently
and suddenly resigned as RKO
Radio's vice-president
and studio
1^
'%
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^, Mte^J^H
Dorc Schar)'
chief, has signed a
long-term contract
as vice-president
"^ charge of profluctlon
at MGM.
Schary and Louis
B. Mayer confirmed
that liaison
following completion
of negotiations
in which
Schary, Mayer,
Nicholas M.
of Loew's, Inc.,
Schenck, president
Charles Moskowitz, J. Robert Rubin and
Ben Thau participated.
Schary thus returns to the studio where
he spent some eight years of his 15-
year film career. He assumes the production
helm under the executive supervision
of Mayer.
Mayer expressed "every confidence that
Schary will contribute importantly to
MGM's continued leadership in production
of films of highest entertainment
quahty" and extended "the sincerest of
welcomes and assurances of every cooperation
in the responsibilities he is
about to assume."
Schary, who functioned as a writer,
producer and executive at Metro prior to
affiliating with David O. Selznick's Vanguard
Pictures, said he would immediately
launch "a program of work dedicated
to the production of good films
about a good world."
RANK'S TALK
(Continued from preceding pagei
per cent. And magnificent the very best undoubtedly
are. None of us would have liked
to have missed The Best Years of Our Lives'
which we are delighted has had so great a
success. Pictures like this are always welcome
here. Pictures like this are not affected
by the quota. There will be room here for
all the best American pictures—but few of
us will complain if we do not see so many
of the Hollywood lesser pictures which have
brought little money to our boxoffices. They
have, moreover, brought little credit to their
producers, and may well have done damage to
the Hollywood industry as a whole.
Rank then went into detail about his proposal
for limiting rentals to 50 per cent in
general release and for making adjustments
with exhibitors.
"I propose," he said, "that we .should have
an Independent tribunal to adjudicate on any
claim for adjustments where General Film
Distributors and an exhibitor fail to agree.
"I propose that the tribunal should consist
of three people, one of them a renter
who is a director of a British controlled company
distributing British films— to be chosen
by the exhibitor chosen by General Film Distributors:
and the third an exhibitor chosen
by the other two members of the tribunal.
General Film Distributors will agree to be
bound by the decisions of the tribunal.
BOXOFFICE
:
17, 1948
RKO Chiefs Meet Hughes;
But Policies Unrevealed
HOLLYWOOD—RKO Radios future
niche In the production-distribution firmament—target
of an on.slaught of rumor ano
conjecture since Howard Hughes gained
control of the company and Dore Schao'
resigned as production chief—remained officially
undetermined as the board of directors,
concluding a local policy session,
headed back to New 'York, Selection of a
successor to Schary and the election of new
officers and a new directorate will be held
in abeyance until the annual stockholders
meeting, slated to be staged August 31 in
Wilmington, Del.
STILL IS GUESSWORK
Until that time, studio spokesmen averred,
all of the guesswork circulating within the
industry as to the company's probable future
course will have to remain just that. Meanwhile,
substantiated to some extent was the
report that President N. Peter Rathvon would
in the interim take over many of the studio
duties previously handled by Schary— an assignment
with which he is familiar, since
Rathvon performed similarly for some months
before Schary moved into the studio in
January 1947.
Studio informants admitted furthermore
that the pay roll pruning axe had begun to
swing, with 14 members of the publicity department—about
50 per cent of the total
blurbing per.sonnel—already handed their
notices, and with other departmets expected
ultimately to approximate that figure. It was
explained that the drastic cuts among studio
employes were attributable largely to the film
plant's reduced production program for the
balance of the year
However, Rathvon put the quietus on rumors
that despite the current production curtailment
the .studio might be shut down. He
said four top-budget features, plus from four
to five smaller-budgeted entries "and a steady
stream of short subjects" will be made at
the Gower Street plant during the next five
months. Several properties "are now under
consideration," Rathvon added, and definite
announcement as to casts and other details
"will be made shortly."
HAS AMPLE BACKLOG
A backlog of completed product, however,
will enable the company to release 15 pictures
between now and the end of the year.
In the official category, additionally, was
a studio spokesman's declaration that no
changes are contemplated in the "higher
executive echelons.
About 300 studio employes had. by midweek,
checked off the lot—with indications
that this number probably would be doubled
before the purge has been completed. The
pruning affects virtually every department
from writers to messengers and secretaries,
the business offices and various production
and technical departments.
Prominent among the widely circulated but
unsubstantiated rumors anent the plant's current
and future status was the pcssibility that
Hughes might turn the studio into a rental
lot exclusively, abandoning all efforts at production
under the RKO Radio banner. The
company would then concentrate its entire
facilities and manpower on dLstrtbutlon of
product turned out by Independent filmmakers—a
program which, parenthetically,
has loomed large In RKO operations for the
past .several years through releasing deal.H
with Samuel Ooldw>-n, Walt Dl.sney, Independent
Artists, Jesse L. La.sky-Walter Mac-
Ewen, Sol Le.sser and others. The status of
these .sharecroppers' commitments with the
company were reported "status quo."
The rental-lot theory was labeled "not
true" by .studio Informants, but observers
were inclined to the belief there might be
•some small element of truth therein principally
becau.se of the aforementioned reduction
In production plans by the studio Itself
for the remainder of the year. There will be
efforts. It was said authoritatively, to secure
additional distribution commitments from
other independent units to supplement RKO's
own lineup, and negotiations to that end are
being initiated with three such companies—
the names of which were not disclo.sed.
The RKO directorate headed for New York
early in the week after winding up the first
board meeting ever staged by the company In
Hollywood. A "star chamber" session, the
conclave was attended by Hughes. Rathvon.
Ned E. Depinet, Frederick L. Ehrman, L.
Lawrence Green, George H. Shaw, Harry M.
Durning and Malcolm Kingsberg. Reportedly,
Rathvon discussed studio operations and company
finances, while Depinet, distribution
chief, outlined that phase of operations
and Kingsberg reported on RKO's theatre
holdings.
Loew's, Inc., 40-Week Net
Drops 55% Under 1947
NEW YORK—Loew's. Inc., reports a net
profit after taxes for the 40 weeks ending
June 3, 1948, of S4.729.063. This was $6,175,-
758 below the net for the same period last
year. Profit per share was 92 cents compared
with S2.12 for the same period last year.
In contrast with the net profit, gross sales
for the 40-week period totaled $43,356,000.
compared with $43,731,000 for the same period
last year. The decline in gross sales was
only $15,000.
No reasons were given to explain the sharp
decline in profit. The reserve for depreciation
was $3 419,404, which was $398,766 larger
than last year, but all other items were
much lower
Fifth & Walnut to Appeal
Damage Suit Verdict
NEW YORK— Fifth
& Walnut Amusement
Corp. will appeal the U.S. district jury verdict
denying $2,100,000 damages in an antitrust
suit against the majors. The verdict was
handed down June 29. Decision to appeal was
made after Judge 'Vincent L. Leibell denied
Fifth & Walnut motions to set aside the Jury
verdict.
Judge Leibell told Monroe Stein, attorney
for the plaintiff, he could not grant the motions
because the jury had been properly
charged before it began deliberating the case.
Stein will appeal within the next 30 days.

50 DRIVE-INS AT PITTSBURGH, ip
AS OUTDOOR THEATRES BOOM
'
Cleveland and Pitt Areas
Have 100 Open Airers,
Top U.S. Figure
PITTSBURGH—The drive-in theatre
boom is on in tliis exchange area and upwards
of 50 such theatres are now in
operation or will be shortly. This equals
the 50 drive-in theatre total recently reported
in the Cleveland exchange district.
Together, this sector which comprises
northern Ohio, western Pennsylvania and
a small section of northern West Virginia
probably constitutes the largest concentration
of drive-ins in the country.
1948 OUTBURST IN PROJECTS
Until this season, there were few outdoor
theatres in the Pittsburgh district. However,
almost without warning, the driveins
started popping up through the area
and when spring came this year several
dozen were ready to unlock the turnstiles
and welcome motoring patrons.
Most of the drive-ins are owned by newcomers
to the industry—enterprising businessmen
who viewed the auto park idea as
a means of obtaining good returns on an
investment. However, a check on the operators
show that others are farmers, school
teachers, road stand operators, 16mm film
exhibitors, motel owners, auto and car service
managers and film projectionists.
However, there are many established exhibitors
in the field, including Blatt Brothers,
Louis Stutler, Durward Coe, Kayton
Amusement Co., James Di Mauro, George
C. Davis, Gene Basle, Ted Laskey, Charles
E. Warner, Steve Madve jr., Andrew Battiston,
Mario Battiston, Jerry Castelli, Theodore
Grance, Gabe Rubin, Albert P. Way. A
number of these exhibitors are in partner-
.ship with drive-in operators or are directors
of drive-in corporations.
HAVE CAPACITY OF 18,000 CARS
Altogether, the 50 theatres have a combined
capacity of approximately 21,000 cars
which, figured on a basis of four patrons
to a car, adds about 82,000 "seats" to the exchange
area. The Motion Picture Ass'n of
America survey indicated that the exchange
area has a total capacity of 382,768 seats in
its Indoor theatre. Thus the additional "seats"
now available at drive-ins is approximately
21.5 per cent of the indoor seating total,
Most of the theatres are in the 400-500-car
class. The largest Is the 750-seater, the Blatt
Bros. Drive-In at Altoona while the .smallest
is a 90-car theatre, the Bunker Hill, near
Morgantown. W. Va., owned by Orvlllc
Pauley.
Make Drive-In Survey
WASHINGTON Tlie Motion Picture
Ass'n of America Is undertaking a survey (if
all drlve-ln theatres In the country, as supplementary
to Its theatre survey of 1947. In
this census, first of Its kind ever undertaken,
the MPAA research department did nut liiclud'e
the outdoor theatre.
Drive-Ins in Pittsburgh Area
Town and Name of Drive-In Location, Owners and Capacity
Altoona—Blott Bros. Drive-in. Plank rd. at Good's Lane. Rt. 36. Wm. I. Blatt. owner; 7S0 cars.
Aliquippa (Hopewell Twp.)—Green
Garden Open Air ....5 Miles from Aliquippa; Kulilc Bros., owner; 4ra cars.
Baden (Economy Twp.)—Hi-Way Between Ambridge & Freedom, Rt. 88. Ohio River Blvd.; Gabe
Rubin, owner; 400 cars.
Butler—Skyway Route 68, 2\', miles west ol Butler; Dr. R. B. Herrick. WilUam
L. Shultz, owners; Aven B. Caldwell, mgr; 400 cars.
Bridgeville— ( ;...) Auto Theatres, Inc.; 500 cars.
Butler-Geibel's Route 68. Buller-Chicora road.
Braddock's Grave—Drive-In Route 40. 9 miles east oi Uniontown.
Beaver Falls—Spotlite 88 New Brighton-Ellwood road. Route 88 at intersection ol Bennetts
Run road, Route 588: Ralph M. Felton. owner; 500 cars.
Beaver Falls—Hi-Way 51 Just oii Rt. 51; John Wincek S Albert R. Tale, owners; 500 cars.
(Patterson Heights. Chippewa Twp.)
Belle Vernon—Super 71 Route 71 and 711. Allen property near Belle Vemon-Smithton
road; Auto Theatres, Inc., owners; 700 cars.
Carmichael's- ) Route 88 on road to Masontown; Louis Sluler. Durward Coe.
owners; 250 cars.
Claysville—Sunset Auto Theatre At Sunset Beach, Rt, 40, west ol Washington, Pa.; C. M. Du-
Cray and Stephen Selto. owners; 250 cars.
DuBois— ) Albert P. Way. owner: 350 cars.
Ellwood City—Blue Sky Between Ellwood City and Zelienople: John Wincek and Albert
R. Tate, owners; 350 cars.
Erie—Sky-Way Carl Guerrein, owner; 400 cars.
Erie—Star West 12th at Pittsburgh Ave.: William Coleman and Joseph
Gold, owners; 350 cars.
Grove City—Larklield William DeMarsh and Chester DeMarsh, owners; 250 cars.
Hermitage—Hickory Route 62. Sharon-Mercer road, 1", miles east ol Sharon; Open
Amusement and and Air Corp.. Mr. Mrs. Peter L Patti Mrs.
Cecilia Lampros. owners; 700 cars.
Irwin—Super 30 Hall-mile irom Pa. Turnpike; Outdoor Theatres. Inc.. Theodore
Grance. president: 800 cars.
Imperial—Penn-Lincoln Near junction Routes 22 and 30: Paul G. Trunick. Arthur E.
Klixbull, owners: 400 cars.
Kiltarming— ) Route 422, Benjamin Franklin Highway, enroute to Ford City;
Norbert Stem. Ernest Stern, owners: 500 cars.
McEeesport—Rainbow Garden L. R. Travis, owner: 350 cars.
Meadville—Airway Intersection routes 19 and 322; E. F. Dodge, owner; 40O cars.
Mundy's Comer— ( ) lames DiMauro, Michael Vincinni. Sam Lubell and K. A.
Vaveris, owners; 400 cars.
New Castle—Super Castle Route 224. 3 miles west oi New Castle: Outdoor Theatres. Inc..
owner: Theodore Grance. president; 500 cars.
New Castle—Skyline Across irom airport. Route 224 and Route 422. Parkstown Corners;
Kwialkowski. owner; Mitchell 500 cars.
New Kensington—Family Route 56, Leechburg road, 4 miles Irom New Kensington; Family
Drive-In Theatre, Inc.—Henry Rolnick and Nale Farber.
owners: 750 cars.
Pittsburgh—South Park At entrance to South Park. Route 88: Norbert Stem. E.nest
Stem, and George C. Davis, owners; SOO cars.
Salina—Sky-Hi Route 322 and intersection Route 257 at Cranberry near Franklin:
Kayton Amusement Co. and Ray Woodard. owners: 400 cars.
Sewickley—Brookside Big Sowicklov Creek road; Thomson-Marr. R. W. Thompson jr..
owners; 400 cars.
Seward—Laurel Hill Route 56.
Scoltdale—Ruthom Mount PloasantConnollsville road. 2 miles south ol Mount
Pleasant; D. J. Ruth and R M. Thorn, owners: 400 cors.
SI. Marys—Fairviow On road lo DuBois; loseph Farrell and Edward |. Mulcahy.
owners: 400 cars.
Traruler—Reynolds Route 18, Sharon-Greenville road, site ol iormer Camp Reynolds;
Carl T. Knight and Carl C. Blake, owners; 400 cars.
Uniontown—Smell's McClollandtown road. Route 21, 4 miles Irom Uniontown: Smell
Brothers, owners; 250 cats.
Uniontown—Star-Lite Lemont. 2 miles north ol Uniontown. Route 119: Gene Basle
and Tod Laskey. owners: 600 cars.
Vandorgriil— ) William P. McMahon and Harold A. Lee. owners.
Walerlord—Sunset GAR. highway. Route 97 just oil Route 19: 1 mile east ol
Walerlord enroulo lo Union Cilv: Aldon Phelps. Edward Wilson
and Ray Woodward, owners: 300 cars.
Warren—While-Way Ben While iarm. Slarbrick. south ol the Lily Pond crossing,
between the White Barn and Rl. 6: Ben While, owner: 400 cars
Wilkinsbutg—Route 22 East ol Wilkinsburg. Route 22; Ohio & Allied Theatres—Ben
Wachnanny. Maurice I. Gordon and A. R. Kanlner; 850 cars.
I Continued on next \mgc>
10
BOXOFFICE :: Jul.v 17, 1948

PARAMOUNT TELEVISION PACT
SETS PRECEDENT FOR FUTURE
Buys Tube-to-Film Rights
For Quick Theatre Use,
Later Air Programs
NEW YORK—Two precedents
affecting
the future of theatre television were set in
connection with the Democratic national
convention in Philadelphia. Paramount
recognized the property right of the television
broadcasting pool in the telecasts by
contracting for both theatre use and film
reproduction from a television receiver for
use on the air outside New York, and the
broadcasting companies decided not to attempt
to monopolize the event for home
receivers.
INDICATED A COURT FIGHT
This may set the pattern for the future
when theatres want important news or
sporting events.
In tliree court actions prior to the Republican
convention the broadcasters made it
plain that they intended to battle to uphold
their contention that their telecasts could not
be picked up by places charging admissions
—whether theatres, hotels or halls.
Paramount admitted this right in connection
with the Louis-Walcott fight and contracted
for its use in the Paramount Theatre.
On the Republican convention it contended
that the television pool had no property
right in a public event. DuMont, a member
of the pool, is closely allied with Paramount.
The Dewey acceptance speech was
shown at the Paramount Theatre by the fast
television receiver-to-film technique. The
film was not used elsewhere.
Under the an-angement for use of the
Democratic convention scenes Paramount paid
for the film-television technique at the Paramoimt
Theatre and also secured the right
to use the film record for use on KTLA, Los
Angeles and WBKB, Chicago.
A clause in the agreement required that
the off-the-tube showings should be made at
"approximately the same time as such broadcasts."
FOX PASSES CONVENTION
Twentieth Century-Fox which used the RCA
direct to screen television apparatus In the
Fox Theatre, Philadelphia, decided not to
repeat the stunt for the Democratic convention.
There are only two of these projectors
in use at present. Warner Bros, studio on
the coast has one. The projector used at the
Fox Theatre was returned to Camden for
further experimentation by RCA.
RCA is experimenting with a tube-to-film
technique similar to the one used by Paramount.
Eastman Kodak also has an apparatus
for making 16mm pictures from the tube
face of a receiver. To date the latter has
been used principally for making film records
of live television programs.
There is a possibility that both 20th-Fox
and Warner Bros, may decide to try the
tube-to-film process as a result of experience
with convention coverage.
One thing the conventions demonstrated
was the fact that men with picture experience
and a flair for theatre showmanship
BOXOFFICE : : July 17, 1948
20th-Fox to
Furnish
Video Films io UP
NEW YORK— Wire services which
dropped their talk about forming new
television new.sreel corporations some
time ago after they found out what it
would cost are now allying themselves
with the new.sreels to provide film background
material for television stations.
Many of the new television stations are,
or will be, owned by newspapers which
are subscribers to the wire and photo
services.
Twentieth Century-Fox, which was the
first to find a sponsor for its television
newsreel, is now first to make an arrangement
with a wire service for building
up television film libraries. The deal
is with United Press. Hugh Baillie, head
of UP, and Spyros P. Skouras. 20th-Fox
president, signed the contract.
Movietone News will supply film to
document UP news dispatches to its
subscribing stations. The service will be
on a weekly basis, but the films probably
will be used daily by the stations.
have an advantage over the newcomers.
WPIX, new television station in New York,
hired a staff of Life pictorial editors as advisers.
The other big broadcasters learned
as they went along, and admittedly bored
thousands of owners of home sets. Knowing
when enough is enough and also knowing
what not to show is a combination of instinct
and hunch.
With its years of newsreel experience Paramount
selected what it wanted and did some
editing. It also provided titles.
Theatre operators in the New York area
discussed the new medium from a.ssorted
points of view, but most of them agreed that
television programs—to be good theatre attractions
not only must have plenty of
Washinglor
advance buildup, but aLvj muj>t have dramatic
value.
Warner Bro.i. and 20th-Pox will continue
their experiments with the RCA apparatus.
Paramount executives are enthasla.stlc. They
are convinced they are leading the parade
toward theatre screens.
Paramount takes Its pictures ott a cathode
lube without magnification and the sound
without amplification. The tremendous magnification
and amplification required for a
direct throw on a full sized screen by the
RCA appratus still has "bugs," engineers
.say.
SOUND DIFFICULTIES
The sound amplification has encountered
difficulties with FM broadcasts, which also
are on extremely .short waves. Getting good
views of the pictures from the sides of the
theatre and from high balconies also has
proved to be a problem. It also may be necessary
to develop a new type of more brilliant
screen and rearrange the sound apparatus.
Most sound comes through perforaUons In
the screen when films are used, but these
perforations reduce the brilliance of the
television pictures when projected with the
big mirrors.
Engineers who have been working on these
problems have come a long way and say they
are confident they will solve most of the remaining
problems. They make no estimates
of how long this will take.
VIEWS OF EXHIBITORS
Some theatre men awaited the conventions
with obvious nervousness. They agree the
Louis-Walcott fight was heavy competition,
but they are convinced that national political
conventions, as now staged, are theatre attractions
only at the high points of the programs.
Paramount showed the Democratic convention
koTiote speech Monday night and then
followed it with the Beau Jack-Ike Williams
fight. Audience reactions were mild during
the keynote speech, but stirred up sharply
during the fight. The fight took place at
Shibe park not far from the convention hall
in Philadelphia, so that there were no technical
difficulties involved in switching from
one scene to another.
Drive-Ins in Pittsburgh Area (Cont.)
Washington. Route 19 on New Pittsburgh Hi-
2 miles
Way.
norlh ol
Manifold road: Gene Basle and Ted Laskey- owners;
30O cars.
Boute 40. 3 miles west of Brownsville; I. K. (Cuppie> Kau"'-
and Mrs. Bellv Wilson, owners; 450 cars.
Aoute 119. 5 miles from Uniontown. enroute to Point Marion;
Stove I. Danko, Louis A. Sharpe and Lindley B. Dugan. owners;
350 cars.
WEST VIRGINIA
Houte 33. 1 mile from ElWins on Belington-Elkins highway:
Bretsel Lang and Harold Talbott, owners; Cray Barker, booker:

it's
*
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All over tow
PARAMOUNT! The sid.
walks of New York from Timiltf
Square to Radio City ai
thronged with crowds headed f(
Paramount hits, as Paramouiljei
A FOREIil
BREAKS ALL RECORDS FOR 4tli-0F-ll
And First day of Seconi
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THE empe;
BREAKS ALL RECORDS FOR FIRST 3
as last day of 3rd week tops thi
^THE CRU
FIRST REISSUE EVER TO PLAY THE RIVOLl
JEAN ARTHUR • MAI
"A F
in
wilh MIllARD MITCMtU • F'Od
BIUY WILDER • Scrocnploy by Ch
BING CROSI
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Color by TECHNICOIOR • wil
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and IAN KEITH • KATHERINE d

ver torhe
SK
Is
Tin
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the 4th-of-July show with
;e simultaneous successes
:are not only the top hits in
in ri^ht now, but are doing
|e of the most sensational
aramoitness in all B'way history!
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ND BUSINESS AT THE PARAMOUNT
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opening by lU
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MUSIC HALL
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OIDES'
KENI NEW'PICIIIRE CROSSES
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ATSON • RICHARD
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OXON
3SEPH W SCHILDKRAUT
'fORO. de CORDOBA
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i

: July
To Challenge Arbitration
In U. S. Supreme Court
ST. LOUIS.—The Fanchon & Marco Corp.
is to carry its fight against the arbitration
system as utilized by the film industry to the
U.S. supreme court.
Harry C. Arthur, head of the circuit, said
his company will appeal the decision handed
down last week by the circuit court of appeals,
which dismissed its $285,000 antitrust suit
against the distributors, the AAA and several
local theatres which had been seekin,;
better clearance provisions.
The basis of the appeal, Arthur- said, will
be that the lower court and the court of appeals
improperly decided in favor of compulsory
arbitration. He declared further that
the supreme court in its recent antitrust decision
held that while voluntary arbitration
may be a good thing, compulsory arbitration
is illegal.
The main point to be raised by Fanchon &
Marco is that the AAA tribunal machinery
was forcing them into arbitration against its
wishes.
The case has been in the courts for four
years. The Arthur interests in St. Louis were
involved in clearance controversies with the
Apollo and Princess theatres. The Apollo was
awarded shorter clearance in its competition
with F&M Theatres, and when the Pi-incess
went to the AAA for similiar relief, the circuit
challenged the right of the arbitration
tribunal to act in the matter.
Both the Apollo and' Princess are preparing
antitrust suits with the distributors and F&M
and St. Louis Amusement Co. as defendants.
Both Sides to Seek
Antitrust
Facts
NEW YORK—The Department of Justice
and the antitrust case defendants will .spend
the rest of the summer gathering information
to be used during the hearings set to begin
October 13 before the three-judge statutory
court.
The government has already .sent out one
questionnaire to the five majors covering joint
theatre holdings. Assistant Attorney General
Robert L. Wright has admitted that he may
submit .several others. These may cover pricefixing,
franchises and clearance.
Thomas Turner Cooke, Universal-International
coun.sel, has indicated that he will submit
a questionnaire to the justice department.
He wants explicit definitions of contract discrimination
and illegal franchises, and will
axk Wright which U-I contracts and former
franchi.ses he regards as discriminatory. U-f
along with the other defendants, canceled
existing franchises after the Dec. 31, 1946,
decree.
Meanwhile, the five theatre-owning companies
have begun formulating replies to the
department questions on their holdings. The.se
were due July 15, but Wright has given them
an extension of lime.
The companies plan to submit answers to
one or two questions at a time rather than
file a complete report. Questions that they
think cannot or should not be answered will
be dlscu.sscd before the three-Judge court.
Youth Month Stamp
Design Goes to TOA
NEW YORK—The Theatre Ovmeis of
America, which is sponsoring Youth Month
during September at the request of Att'y Gen.
Tom C. Clark and the Department of Justice,
has received copies of the design for
the new commemorative three-cent stamp,
"Salute to Youth" from the post office.
The stamp will be dedicated August 11 by
President Truman at White House ceremonies
which will be attended by Charles
P. Skouras, national chau-maii of Youth
Month; Gael Sullivan, executive director of
TOA, and representatives of national regional
welfare groups and organizations as
well as prominent exhibitors.
The stamp is .84 by 1.44 inches arranged
horizontally. An initiiU printing order of 75,-
000,000 stamps has been authorized.
Decision on Brandt Case
Reserved by N. Y. Court
NEW YORK—Justice James B. McNally of
the New York supreme court has reserved decision
on Paramount's motions to drop eight
of the defendants in the percentage fraud
suit against Brandt Theatres and 160 other
exhibitors.
Paramount also asked the court to add
eight new corporations and individuals as defendants.
Paramount is suing for $563,265 in
damages. There was no oral arguments on
the motions, which were submitted in writing
la.st weekend.
Johnston Asks Clubwomen
To See 'Letter to Rebel'
NEW YORK Eric Johnston, president of
the MPAA, has sent a letter to over 6,000
leaders of women's club and organizations
calling attention to "Letter to a Rebel," the
short subject .sponsored by the association.
The two-reeler, which was produced by RKO-
Pathe as part of Its This Is America series,
is being made available to all exhibitors.
" 'Letter to a Rebel' packs a wallop about
America, about oin- freedoms and Ideals and
aspirations, about our democracy in action,"
Johnston .said in urging the women to be sure
that the film comes to the theatres In thel.'
communities.
FCC Dials Itself In
On Antitrust Drama
WASHINGTON—The efforts of Tri-States
Theatres, Inc., of Des Moines, a Paramount
partner, to acquire an important radio station
has been halted at least temporarily because
of the recent supreme court decision in the
antitrust case.
The Federal Communications commission,
in an open letter to the Tri-States Meredith
Broadcasting Co., asked for details on the
financial setup between Paramount, the Tri-
States circuit and the broadcasting company
in light of the high tribunal's rtiling.
The FCC said that since the application for
acquisition was submitted "certain substantial
considerations have arisen."
The contract between Tri-States Meredith
and the Murphy Broadcasting Co. for transfer
of stations KSO and KSO-FM provided
for termination by July 15 if the FCC has
not acted by then. The letter to the companies
said the FCC presumed the contract
could be extended.
This is believed to be the first time the
communications committee has taken official
notice, at least in such a public maimer,
of the supreme court's decision in the ca.se.
Legit Theatre Patrons
Show Drop for 1947-48
NEW YORK—Proof of the general downward
trend in theatre attendance is contained
in the annual tabulation by Playbill
of the number of legitimate theatre program
booklets distributed during the 1947-48 season.
The figures show that approximately
$9,975,000 patrons attended legitimate theatres
during the season. This is a drop of
275,000 from the previous season, when the
total was 10.250.000.
Buckner to Produce Film
On Israel War for U-I
HOLLYWOOD—Current conflict in Israel
will be brought to the screen for Univereal-
International by Robert Buckner, who will 1
use his unpublished novel. "The Night I
Watch." as the basis for the film subject.
The volume is scheduled for publication this
fall and Buckner will handle the producing
and writing chores on the screen version.
Kroger Babb to Hollywood
WILMINGTON. OHIO — Kroger Babb,
president of Hygienic F»roductions, Inc., departed
for Hollywood this week in the company's
private airplane, accompanied by
personal pilot. Wayne Black. Babb will assume
active supervision in the production
of Hygienic's new film, "One Too Many." an
educational drama on alcoholism. Babb's
new child find, six-year-old Ginger Prince,
win play an Important part In the picture.
!
McPherson Burial in Chicago
LONDON John R MiPhorson. 45. joint
managing director of National Screen Service,
Ltd., of Oiral Britain, who died :iere
last week, was to be burled this week in Chicago,
his home city. He was branch manager
for NSS in Chicago for years, later*
promoted to western dIvl.Mon manager and
nn execullvo at the hitme office In New Yorfcl
His mother and two sisters survive.
14 BOXOFFICE
:
17, 194
ill

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Pine -Thomas new Big Town
Mils m\
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PPlitation Icil
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Fll proitr:
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first, tint tt
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timely story of thrillungry
kids in crime ring!
mblic maniit:
1 in tie cast
}ns
LATEST IN THE THRILLING "BIG TOWN"
SCREEN SERIES, BASED ON THE
FAMOUS RADIO PROGRAM
wi
BIG TOWN'S fighting editor breaks
the grip of an undervvorld overlord on
a gang of "get-rich-quick." kids, caught
in the toils of a daring loft robbery
racket. It's bullets vs. basketball in
another BIG TOWN breath-taker!
u-i
inflict in Isq
1 for Cnivers
tkner, who <
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film
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Philip Reed Hillary Brooke
ANLEY CLEMENIS • OARRYL HICKMAN • CARL "ALFALFA" SWIIZER
]LAND DUPREE lOMMY • BUND • Directed by WILLIAM C. IHOMAS
ginal Screenplay by Milton Raison • Based on the radio program "Big Town" • A Paramount Picture
i^^^^^m
,«;:J*"'

: July
Paramount Will Make 8
During Balance of Year
HOLLYWOOD—Paramount has geared its
production tempo to a steady pace for the
balance of 1948, with eight high-budgeted
entries scheduled for filming during that
period, it was disclosed by Henry Ginsberg,
studio chief. Supplementing the William
Wyler production, "The Heiress," which is
now in work, the list of slated starters includes:
"The Streets of Laredo." starring William
Holden. produced by Robert Fellows, directed
by Leslie Fenton; "One Woman," with Alan
Ladd, to be megged by Lewis Allen for Producer
Fellows: "A Mask for Lucretia," toplining
Ray Milland and Paulette Goddard, on
Ri-;hard Maibaum's production agenda with
Mitchell Leisen to direct: "Easy Does It,"
Edmund Beloin production starring Bob
Hope, to be piloted by Richard Haydn: a
Bing Cro.sby-Barry Fitzgerald vehicle, "Diamond
in the Haystack," for production by
Robert Welch: "I'll Never Love You," starring
Betty Hutton, with Leisen directing,
Maibaiun as producer: Cecil B. DeMille's
"Samson and Delilah," with Victor Mature
and Hedy Lamarr; and one Hal Wallis production,
as yet unselected.
SEVEN RELEASE DATES SET
Meanwhile, it was announced that Paramount
will release seven features dm'ing the
last four months of 1948. One will be in
Technicolor. Scheduled are:
September— "Sorry, Wrong Number," starring
Barbara Stanwyck and Burt Lancaster,
September — 24.
October "Isn't It Romantic," starring Veronica
Lake, October 8: "Night Has a Thousand
Eyes," starring Edward G. Robinson,
John Lund — and Gail Russell, October 22.
November "Sealed Verdict," featuring
Florence Marly, European actress, and based
on the war criminal trials in Germany, November
8: "The Tatlock Millions," starring
Wanda Hendrix, John Lund and Barry Fitzgerald,
November 19.
December— "Disa.ster," featuring Richard
Denning and Trudy Marshall, December 3;
"The Paleface," Technicolor comedy starring
Bob Hope and Jane Russell, December 24.
Paramount Enthusiastic
Over 'Magic City' Short
NEW YORK—Paramount officials are enthusia.stic
over the reception given "Tlie
Magic City," nine-minute short which combines
a tour of Hollywood and the Paramount
Studios with the introduction of scenes and
16
"SEARCH"
DIRECTOR HONORED—
Fred Zinnemann, who piloted MGM's
"The Search," bagged another award for
his work when the Foster Parents Flan
for War Children handed him a special
citation. The kudo was presented Zinnemann
by Madeleine Carroll, who during
the conflict was active overseas in the
rehabilitation of war orphans. Edna
Blue, international chairman of the
Foster Parents organization, hailed "The
Search" for having "depicted more accurately
than any other document today
what life is like tor a wandering child
without parents in Europe."
Screen Guild to Release
12 Stephens Features
HOLLYWOOD— Screen
release schedule will be increased by 12 features
within the next year under terms of a
deal just set with William Stephens, who will
produce a dozen films for the company during
that length of time.
Initialer, slated to roll in mid-Augusc, is
"Green Gold," story of Wisconsin lumber
camps, to team George Reeves and Ralph
Byrd.
The new Stephens commitment was set by
Robert L. Lippert, SG president, after a
screening of "Jungle Goddess, " upcoming SG
release recently completed by Stephens.
Reeves, Byrd, Wanda McKay and Ai-mida top
the cast.
Stephens has established production headquarters
at the Nassour studios.
comments on coming attractions. It has entertainment
as well as advertising value, and
is Intended as a contribution toward the industry
public relations program.
'Amber' General Release
Pour hundred prints of the .short are being Scheduled for Sept. 15
made available to exhibitors without charge. NEW YORK- "Forever Amber," Technicolor
"The Magic City" Is the second short of ihis
ijroduction starring Linda Darnell and
type from Paramount. It was designed by Cornel Wilde, will be put into general release
Stanley Shuford, ad'vertislng manager. Tlie by 20th Century-Fox September 15. The company
first, "Made In U.S.A.," was released in
reports the picture played 4,992 engage-
November 1947, and received 11,000 bookings.
Shuford expects equally good results witli thl.s
ments at advanced admissions during the last
quarter of 1947.
one and believes there will bo more In the Twenllelh-Fox says the picture rolled up
series.
an $8,000,000 gro.ss at advanced prices.
Repeal of Censorship
In Ohio Advocated
COLUMBUS—Repeal of Ohio censorship;
laws was advocated by H. Gordon Hayes. OhlO'
State university economics professor, in a
letter to the editor of the Dispatch in which
he declared that "censorship is a burden on
the movie industry and violates one of themost
sacred tenets of Anglo-American freedom—freedom
of expression."
"I wonder why we in Ohio should put
with censorship," wTote Hayes. "Who are
that we should have censors decide w]
ideas shall be communicated to us by way
the movies? Forty-two of our sister stai
leave the judgment as to what shall be
played on the screen to the producers
distributors who compete for the thea
goers' patronage, and the results are not
tently disastrous."
Hayes said he was concerned because
press has not campaigned for repeal of cen^l
sorship. He said that newspapers, like films,
"traffic m ideas" and might well be subject
to censorship along with motion pictures. HB^
pointed out that the Ohio Department of
Education does the censoring "although It
might be expected that one In public education
would avoid censorship as he would a
plague, for an educator deals almost wholly
with ideas and might easily become the prey
of censors if censorship is encouraged. It is
apparently hard for men to remember that
those who set fires may themselves be
burned."
Hayes asserted that censorship is doinf
harm because "our censors are less able to'
choose for us than are the artists of books
and screen." He declared that the censor's
point of view is almost necessarily narrow
and local in scope and time. Censorship Is
belittling to artists and producers and to the
citizens of Ohio, he added. It robs those who
engage in censorship of that humility and tolerance
which is a vital part of noble character.
It stands as an example of the tyraiujy
of thought control against wliich courageous
men and women have always fought and
against whicii this generation must continua
Guild Productions'
to fight.
King Baggott, Carl J. Weyl.
Industry Veterans, Dead
HOLLYWOOD—Death claimed wo uidus<
try veterans with the passing of King Baggott
silent screen matinee idol and director, anc
Carl Jules Weyl, architect and art dii-ector W
Warners.
Baggott, 69, died of a stroke atid is survived
by a son, Robert King Baggott. He came tl
Hollywood in 1909 after a stage career ant
wrote, starred in and directed numerous early'l
day hits. Baggott had been in retirement fOI
several years.
Weyl, 58, entered films In 1935 as a Warr^
art director and two years later won tt
Academy Award for his art direction of ""Im
Adventures of Robin Hood." Born in Qtti
many In 1890, he came to the U.S. early il
the 1920s.
To Handle 'Music City' Advertising
HOLLYWOOD The J. Walter ThoinpSOl
agency has been retained to prepare the oa.
tlonal advertising campaign for "Music City,
to be co-pr(>d\iced by Snm Coslow and NO*
Clarke for United Artists release.
BOXOFFICE
:
17. m

WARNER BROS'.
TRADE SHOWINGS OF
DANE CLARK • GERALDINE BROOKS
"EMBRACEABLE
with S. Z. SAKALL • WALLACE FORD
Directed by FELIX JACOVES
YOU"
• LINA ROMAY
• Produced by SAUL ELKINS
Screen Play by EDNA ANHALT From a Story by DIETRICH V. HANNEKEN and ALECK BLOCK
MONDAY, JULY 26th, 1948
CITY
PLACE OF SHOWING
Albany
Atlanta
Boston
Buffalo
Charlotte
Chicago
Cincinnati
Cleveland
Dallas
Denver
Des Moines
Detroit
Indianapolis
Kansas City
Los Angeles
Memphis
Milwaukee
Minneapolis
New Haven
New Orleans
New York
Oklahoma
Omaha
Philadelphia
Pittsburgh
Portland
Salt Lake
San Francisco
Seattle
.:Jiiljl'
St. Louis
Washington

Mediation Plan Starts
IRetfceca
> >
First Complaints Heard < < ^Ca

Mr. T V T
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as 1 Texaj
Cear Ed;
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. .
TH^fi ^*tcC So^cctt^
Legislative Problems
^HIS is one of those even-number years
when more than 40 state legislatures will
go into session.
Also, it is a presidential campaign year
when national issues will crowd out local
issues and local candidates will be swept
along on the national current.
Some exhibitor organizations are already
urging their members to look over the
local, state and congressional candidates
and to ascertain their views, so far as possible,
on taxation and other problems affecting
this business.
Leo F. Wolcott. chairman of the board
of the Iowa-Nebraska Allied unit, whose
A La Mexico
J^LL the exhibitor groups battling municipal
and state taxes ought to file a
dispatch from Mexico City showing how
the government came to the rescue of the
hard hit film men. The government decided
to cancel all debts owed to the government
and to exempt the industry from
all municipal taxes. These exemptions are
limited to producers, distributors and
studios, but they set a unique precedent
which throws a bright light on how much
value Mexican leaders place on their film
industry.
Something New
PARAMOUNT has a very unusual story
idea worked Into a suspenseful film In
"Night Has a Thousand Eyes," It is told
in flashback.s with much dialog, but the interest
never flags and it builds up Into an
exciting climax.
Edward O. Robinson has the role of a
successful vaudeville performer who dls-
By JAMES M. JERAULD
covers he has powers of divination and
can't understand it. It brings him misery
later, but toward the end his prophetic
gifts help him to save the life of the daughter
of his former pianist. He plays his role
with power and insight. It all seems completely
real in spite of the occult factors
involved.
Smart showmen should see the film before
going to work in their campaigns.
Application of a little ingenuity with mystery
teaser slants used freely ought to pay
off handsomely.
Strained Relations
Organize Film Benefits
For Earthquake Victims
New York — Charles Mayer, MPEA
managing: director in Japan, has organized
a series of benefit film showings for
victims of the recent Japanese earthqual(e
in cooperation with native relief
agencies.
In a report to the MPEA office here,
Ma.ver said all six film theatres In the
city of Fukui were demolished in the
quake and at least 1„'".00 patrons in the
theatres were killed. The worst death
toll was taken at the lloko Theatre where
1,000 were killed.
TOA May Invite Rank
To Its Convention
NEW YORK—Theatre Owners of America
directors are talking about inviting J. Arthur
Rank to the annual convention in Chicago
next September. The suggestion was made
during recent talks on convention agenda.
No decision is expected for at least three
weeks.
The directors who proposed the invitation
point out that both Rank and the exhibitors
would gain from a personal exchange of ideas.
Except for Rank's meeting with Abram F.
Myers. Allied States general counsel, and his
appearance in New Orleans last July before
a group of southern exhibitors invited by
E. 'V. Richards jr.. Rank has had little contact
with U.S. theatremen. It has been pointed
out that most of his dealings in this country
have been with distribution presidents
JN SPITE of efforts to maintain a surface
talent for using homely, effective, down-toearth
prose, is well known, states the prob-
American film situation, eruptions
appearance of amity in the British- and high sales and studio officials.
lem
occur Rank was in this country on an extended
this way:
almost daily. Tempers are visit frayed, last
and
"Well,
the
spring to look after his Universalthe
primary elections are over and agitation is more violent and more International
the general
vocal
and Eagle Lion interests. During
public appeared to be either among British exhibitors hit by
too
the
busy new the past three years he has made one
or too lazy to care who will govern
them for the next term .
quota than elsewhere.
visit annually to the U.S.
It has been known for
"We must
some time that
Meanwhile other TOA convention plans are
rebuild our political fences. United Artists, which has
We an interest beginning to
in
shape up. Charles R. Denny,
can't just lie down and quit! Unless the British Odeon circuit, has
we want
been getting executive vice-president of NBC and former
enabling acts, local admission a squeeze play from J. Arthur
taxes and Rank on chairman of the FCC. has been invited to
other unpleasant things next playdates.
discuss the legal aspects of television and
year, every Iowa exhibitor must contact his Right in the middle of the violent
nominees
protests
started by the Cinematograph
network policy for theatre broadcasts.
for state senator and representative
Exhibitors
Ass'n Sam
now and sell them on us—that we are
now
Dembow jr., president of
directly taxed 22 per cent and more Producers Service Corp.,
and
headed
Youngstein
that we
by
want
Mary
Is Captain
to pay for our fair share Pickford, let loose a blast in wliich
of the tax
he
load, but we do not want to be
Of EL Heineman Drive
charged Rank with "perfidy.
discriminated against. This is not a tough In the same week Jack L.
job now.
Warner intimated
in London that his
NEW YORK—Max E. Youngstein, Eagle
You'll find your candidates willing
and
company
anxious
would Lion vice-president in charge of advertising,
to listen to you . . . Take limit its releases in Great Britain.
publicity and exploitation, has been named
your neighboring exhibitors along ... We
captain of the Bill Heineman sales drive in
can't take chances; we can't leave it for
honor of the vice-president in charge of distribution.
The drive began June 4 and will
Jim to do; we must do it ourselves, now!" A New Formula
Other exhibitor leaders are saying the QVER a period of years Abbott & Costello continue thi'ough December 2.
same thing—more elaborately, perhaps, but comedies and horror pictures
not more
have been Youngstein left the home office July 12 for
effectively.
the consistent bread-winners for
In
Universal- a 20-day tour of the 31 Eagle Lion exchanges
Connecticut and New Jersey they are International. The company
facing
turned away to consult with district managers and leading
the problems with a united front. from these when it added
In
International to exhibitors. During his trip. Youngsteiii will
New York plans for the same thing are the name, but it recently
under
decided to do set up large-scale campaigns on the forthcoming
Eagle Lion prod'uct.
discussion.
some experimenting. For the first
It's an
time a
important year for the exhibition picture is listed in
end
a review chart
of
as a
the business.
"horror-comedy."
The idea is so novel that both exhibitors Sanitarium Fund-Raising
and patrons are curious. It's a pre-selling
inspiration. The combination of Abbott.
Groups Gaining Rapidly
Costello, Bela Lugosi and Lon Chaney on NEW YORK—Organization of the campaign
to aid the Will Rogers Memorial hos-
a marquee is proving it can pull 'em in.
Some exhibitors say kidding a formula pital at Lake Placid is progressing rapidly.
is dangerous, but they're the cnes who Seven committees have been set up in exchange
areas—New York. Philadelphia,
haven't played it yet.
Boston,
Washington, Buffalo and Cleveland i
and more are planned immediately.
In each area the committees will work]
closely with exhibitor oi-ganizntions and it la I
probable that raffles will bo held to raise]
money needed by the sanitarium.
All branch managers belong to tlu- lominittees.
Latta to Sit for Milder
NEW YORK C. J. Liitta. until recently
Warner Theatre zone mannscr in Albany,
hiis been named as nn alternate for
Mux Milder on the As.sociated Britisli Pictures
Corp. board of directors. Milder Is
niiinagliig director for Warner Bros. In Great
nrltaiii and his company has an important
Interest in ABP.
20
BOXOFFICE July 17. 1948

Ill iiii; 11191 iiuii ui i7^o, ^viii vciiiuiy-ruA muui; iiie ifi. r*
Herald list of BOXOFFICE CHAMPIONS o total of 10 times!
. . . and the newest Boxoffice
Champion from 2£6i is
^J^
CENTURY-FOX
m THE STREET
WITHf NO NAME
[\-«.
(
HOTTER THAN THE HEAT WAVE
IN LOS ANGELES-PHILADELPHIA
-SAN FRANCISCO-KANSAS CITY
-PITTSBURGH -NEW YORK!
"THE STREET WITH NO NAME" Starring MARK STEVENS • RICHARD WIDMARK with LLOYD NOLAN
BARBARA LAWRENCE- Ed Begley- Donald Buko- Joseph Pevney-John Mclntire -Walter Greazo • Howard Smith
Directed by WILLIAM KEIGHLEY- Produced by SAMUEL G. ENGEL- Original Screen Ploy by Horry Kleiner
^'^f.

^a^Aitt^tcM^ ^efa

ietifig
lot
Pictiiie
"LEHER TO A REBEL'
wens ol
'*18S ol
the sepa-
«ill , aif
ot the
BELONGS ON EVERY
XOFFICE
Davis
iU
iuiinistra-
I the secmntte
c!
M loreijn
• ttie most
SCREEN IN THESE U.S:'
a
coimlrs
- PHIL M. DALY m Film Daily
1 becomes
producers
> The
most important short in years!
ce to rep-
[ettiij the
scripts to
s is Ml;
ship, snd
ptsinadweter,
ask
. . . >" Folksy, plain -boiled notably interesting/
soys Terry Ramsaye in M. P. Herald
imittee
to
^''Deserving of anyone's screen/' adds M. P. Daily
'"High entertainment value .
forcefully, reports Film Daily
. . Presented vividly,
or, industrj
le order b
rd also tod
:ents. Ife
RKO Pathe
presents
nit Ik
challenseil
igs by apto
operate
W..
another great
THIS IS AMERICA
Produced by Jay Bonafield
Distributed by RKO Radio
it NetliKmd
"«i«°
lijtlieW'
, Mfore 111'

has
. . The
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TESMA
trade
: July
Postal Ban on Film
By Airmail Lifted
NEW YORK—The post office departme..t
has lifted its ban on the shipment of film
by first class airmail. This was done at the
request of the MPAA on behalf of the newsreel
companies.
Robert S. Burgess, deputy second assistant
postmaster general told Eric Johnston,
MPAA president that a new postal regulation
has been issued permitting the transportation
of film by airmail anywhere in the
U.S. and to Alaska if a yellow caution label
is attached.
The MPAA reaction was that this new
rule will give the post office department an
additional source of revenue. It also will provide
newsreel companies with facilities for
shipping spot news quickly and also will
provide an alternate means for the safe and
speedy shipment of valuable negative film.
The TOA also is interested in the film
shipment situation. The organization is making
a survey of the cost of shipping film
cans. It is hoped this survey will lead to
annual average savings of about $1,000 per
exhibitor. Exhibitors wit>: three or more
program changes a week can be expected to
save more.
A report in this project is scheduled for
the TOA convention next September.
Paul Fix in 'Red Witch'
A top supporting role has been given Paul
Fix in Republic's "Wake of the Red Witch."
In this issue
The MMAW THEATRE
immediately following the
LOCAL NEWS PAGES
•
Topics;
Report on Developments
for Better Screen Presentation
*
Seemanship" . . . Make It
As Important as Showmanship
by JOSEPH BUSIC
*
A Nickelodeon Era Theatre
Achieves That Smart Modem
Look
*
A Group of New Treatments
in Refreshment Services
Ho'w a Theatre Built in
1920's Acquired a 1948 Look
by HANNS R. TEICHERT
*
Questions and Answers on
Air Conditioning
by GEORGE FRANTZ
How to
Film Scratching:
Locate Trouble and Remedy It
by GERALD BOEN
Social Events Listed
For TESMA Confab
ST. LOUIS—A number of social activities
have been arranged for visitors to the amiual
Theatre Equipment and Supply Manufacturers
Ass'n
I I show and meeting,
which is to be held in the Jefferson hotel
here September 27-30. The convention promises
to be the largest get-together of theatre
owners, purchasing agents, theatre supply
dealers and equipment manufacturers ever
held.
A get-together luncheon will be held
September 28, and on September 29 there will
be a special party and luncheon for the ladies
and a cocktail party followed by a banquet
with dinner dancing and entertainment later
that day.
The Motion Picture Theatre Owners of St.
Louis, eastern Mis.souri and southern Illinois
will meet September 27, in connection with
th,e trade show, and visit the exhibits. These
convention details were announced by Roy
Boomer. TESMA secretary.
Boomer also .announced that the following
firms have joined the organization. C. Cretors
& Co., Chicago, 111.; Drive-In Theatre Mfg.
Co., Kansas City. Mo.; Heywood-Wakefield
Co., Chicago, 111.: E. W. Hulet Mfg. Co., Los
Angeles, Calif.; Ideal Industries. Inc., Sycamore,
111.; Radiant Lamp Corp., Newark.
N. J.; Leedom Carpet Co., Bristol, Pa.; Superior
Electric Co., Bristol, Conn., and Tol-
Pak Co., St. Louis, Mo.
i
PARAMOUNT
TRADE SHOW
Friday, July 23rcl *
BARBARA STANWYCK
.. BURT LANCASTER .
SORRY, WRONG NUMBER'
A HAL WALLIS PRODUCTIONS
with
ANN RICHARDS -WENDELL COREY
Preductd by
HAL WALLIS and ANATOLE LITVAK
Oir.ci.d by ANATOLE LITVAK
Scraanplay by LUCILLE FLETCHER ba»*d on
htr fomeut radio ploy
INC PICTURE
7
CITY PLACE OF SCREENING TIME
ALBANY FOX PROJ. ROOM, 1052 Broadway 8 P.M.
ATLANTA PARAMOUNT PROJ. ROOM, 154 Walton St., N.W 2.30 P.M.
BOSTON PARAMOUNT PROJ. ROOM, 58 Berkeley Street 2.30 P.M.
BUFFALO PARAMOUNT PROJ. ROOM, 464 Franklin Street 2 P.M.
CHARLOnE PARAMOUNT PROJ. ROOM, 305 South Church St JO A.M.
CHICAGO PARAMOUNT PROJ. ROOM, 1306 So. Michigon Ave J.30 P.M.
CINCINNATI PARAMOUNT PROJ. ROOM, 1214 Central Porkwoy 2:30 P.M.
CLEVELAND PARAMOUNT PROJ. ROOM, 1735 East 23rd Street 2 P.M.
DALLAS PARAMOUNT PROJ. ROOM, 412 South Harwood St 2:30 P.M.
DENVER PARAMOUNT PROJ. ROOM, 2100 Stout Street 2 P.M.
DES MOINES PARAMOUNT PROJ. ROOM, 1125 High Street J P.M.
DETROIT PARAMOUNT PROJ. ROOM, 479 Ledyard Avenue T:30 P.M.
INDIANAPOLIS PARAMOUNT PROJ, ROOM, 1 1 6 West Michigon St 2 P.M.
JACKSONVILLE FLORIDA THEATRE SCREENING ROOM, 128 Forsyth St 8 P.M.
KANSAS PARAMOUNT PROJ. ROOM, 1800 Wyandotte Street 2 P.M.
LOS ANGELES BOULEVARD THEATRE, Woshington and Vermont Stj 7:30 P.M.
MEMPHIS PARAMOUNT PROJ. ROOM, 362 South Second Street 2:30 P.M.
MILWAUKEE PARAMOUNT PROJ. ROOM, 1121 North 8th Street 2 P.M.
MINNEAPOLIS PARAMOUNT PROJ. ROOM, 1201 Currie Avenue 2 P.M.
NEW HAVEN PARAMOUNT PROJ. ROOM, 82 Stote Street 2 P.M.
NEW ORLEANS PARAMOUNT PROJ. ROOM, 215 South Liberty Street ?0 A.M.
NEW YORK CITY,...NORMANDIE THEATRE, 51 East 53rd Street 1030 A.M.*
OKLAHOMA CITY. ..PARAMOUNT PROJ. ROOM, 701 West Grand Avenue. .. .10:30 A.M.
OMAHA PARAMOUNT PROJ. ROOM, 1704 Davenport Street 2 P.M.
PHILADELPHIA PARAMOUNT PROJ. ROOM, 248 North 12th Street 2 P.M.
PinSBURGH PARAMOUNT PROJ. ROOM, 1727 Boulevard of Allies 2 P.M.
PORTLAND PARAMOUNT PROJ. ROOM, 909 N.W. 19th Ave 2 P.M.
ST. LOUIS PARAMOUNT PROJ. ROOM, 2949 Olive Street 2 P.M.
SALT LAKE CITY PARAMOUNT PROJ. ROOM, 270 East 1st South St ?:30 P.M.
SAN FRANCISCO PARAMOUNT PROJ. ROOM, 205 Golden Gale Ave 2 P.M.
SEAHLE PARAMOUNT PROJ. ROOM, 2330 First Avenue 2:30 P.M.
WASHINGTON PARAMOUNT PROJ. ROOM, 306 H Street, N.W 2:30 P.M.
'Except New York City to be trade shown July 22nd.
26 BOXOFFICE
:
17. 1948

CHESTER FRIEDMAN
HUGH E. FRAZE
Associate Editor
PRACTICAL IDEAS FOR SELLING SEATS BY PRACTICAL SHOWMEN
Thor Hausohild L. C. Clark
Two Repeaters, 2 Canadians, Among
-»* June BOXOFFICE Bonus Winners
Robert
Benton
Tom Paccy, manager of the Odeon Theatre,
Winnipeg, Canada, was awarded the BOX-
OFFICE Bonus for original ideas submitted
to the Showmandiser, gaining preference
over several hundred other theatremen whose
ideas were considered of an exceptional nature
during the month of June.
Pacey will receive $10 and an Honor Citation
for his clever adaptation of the Miss
Hush radio promotion to exploit "October
Man."
A public relations Bonus was awarded to
Max Phillips, manager of the Regent, Sudbury,
Ont.. for drawing innumerable letters
of commendation and praise from church
and public officials. Phillips staged a special
show featuring winners of provincial
scholarships in music. This is the second
time the Sudbury theatreman has won a
BOXOFFICE Bonus. In June 1947 he scored
with a general tieup.
J. W. Amos, manager of the Reid Theatre,
Reidsville, N. C, a winner of last month's
Bonus for fronts, carntd off lop honors for
ballyhoo.
An extensive campaign In connection with
"Summer Holiday" won a Bonus In the general
tieup classification for Bob Cox, manager
of the Kentucky in Lexington.
From among hundreds of excellent window
promotions, L. C. Clark was selected to receive
a bonus In this category.
While acting as city manager for Fox West
Coast Theatres in Vlsalia, Calif., Bob Benton
promoted a five-page special anniversary
co-op section. This outstanding feat won
Benton a Bonus for co-op ads. The display
Ad Bonus went to Frank Love Jr., manager
of the Tallchief Theatre in Fairfax, Okla.
Ted Munson. manager of the Bradley Theatre,
Colimibus, Ga., earned the front classification.
For lobby art, the Bonus was
awarded to Art Stanlsch, manager of the
Wisconsin in Milwaukee. Thor Hauschlld,
manager of the Piqua, Piqua, Ohio, earned
the Bonus for his outstanding programs
submitted during the month.
^
M
Max Phillips Frank Love jr. Tom Pacey Art SUnisch
9
L^itu ^nlcki
'V
'nicKer
Broadway exploitation men are turning back the clock. .Apparently
they have succumbed to the propaganda for "oldfashioned
showmanship." In past weeks, tourists passing along
the great white way have witnessed old-fashioned exploitation
which predates talking pictures.
There is truth in the industry philosophy that old stunts
are always good. But new ideas are welcome, too. There is
nothing wrong with using an old idea to whip up interest in a
new picture among the citizens of Itsybitsytown in South Dakota.
But when the citizens of Itsybitsytown come to New York, they
must be disillusioned to find that Broadway theatres still use
the same ballyhoo stunts that the manager of the Itsybitsytown
Opera House used 20 or 40 years ago.
\ few weeki ago a Broadwa> theatre had a clown ballyhoo
on the streets. Then we had a couple of men costumed as hospital
internes conveying a stretcher with some inanimate object
which had "laughed its head off" at the antics of the screen
comedian on exhibition. Cowboys, prisoners and evcrj- year-worn
type of ballyhoo are making an appearance in conjunction with
the opening of new films in Times Square theatres.
The vast percentage of people in this country never get »
chance to visit the Big City. If they do. it is only once in \
lifetime. They see a lot of things they are not accustomed to
seeting in the old home town. .Among the impressions the*
take home are huge skyscrapers, ocean liners, theatres, night
clubs, etc. Everything is of late modem design. That is. everN
thing except the brand of theatre exploitation wc ballyhoo
That is still the "old-fashioned" kind.
BOXOFFICE Showmandiser :: July 17, 1948 —581— 27

. . This
Frost
Goes Smack After Jack
With Steady Exploitation
Charles Frost, manager of the Armvicw
Theatre, Halifax, N. S., is the type of
showman who likes to get in some little
extra effort on every picture. No matter
how slight or how great the effort may
be. Frost feels that it is always reflected
in increased business.
When a new serial opened at the Armview
not long ago. Frost prepared a herald
using a dramatic action scene from
the picture depicting many of the big
thrills in the production. Each herald
was numbered and free theatre tickets
were offered to children presenting lucky
numbered heralds on opening day.
To exploit "Naughty Marietta," extra
interest was built up by sending penny
post cards to the members of the Community,
Mutual and Jewish Concert
associations with a personal message. The
to«-n was blanketed with colorful screen
processed window cards, and the Victor
Attack
Herbert music was exploited through
music store tieups.
To attract attention to "Three Wise
Fools," Frost had an attractive usherette
in a gaily colored clown suit pass out
peanut gimmicks at busy street car stops.
The peanuts were tied to a card imprinted
with copy, "If you think I'm a nut, you
should see ." . . This little stunt drew
many laughs and boosted business considerably
during the engagement of "Three
Wise Fools."
For the theatre's first anniversary recently.
Frost presented four winners of
the Halifax musical festival as a special
stage attraction. The program evoked
many favorable comments and resulted in
a capacity crowd.
It is the accumulated and consistent
effort of these little promotions which
have contributed so much to the success
of the .^rmview since Frost took over.
Redhead Contest Ups
Interest ol Capital
In 'Silver River'
The famous red hair of Ann Sheridan, costar
of "Silver River." was the inspiration
for a redheaded girl contest conducted in
behalf of the picture at the Warner Theatre
in Washington.
Frank LaFalce, advertising-publicity director
for Warners in that capital, received
hearty cooperation from local newspapers
and radio stations in his search for Washington's
Loveliest Redhead, starting a week
prior to opening.
On the first two days of the picture's run
between 2 and 6 p. m., all redheaded girls
were admitted free and were asked to sit
for a photographic exhibit in the lobby
through a tieup with a local photography
studio. Every contestant received a free portrait
of herself, with the Bates jewelry store
furni.shing prizes for the first three winners.
The contest received wide publicity breaks
in newspapers and radio, with followup stories
on the results of the competition and pictures
of the winning girl.
RFD Route Boxholders
Get 'Smuggler' Cards
"The Smugglers" and "Whispering City"
>pened a double bill engagement at the Olean
Theatre, Olean, N. Y., preceded by an extensive
advertising and promotion campaign.
Bob Davis, manager, used advance teaser ads,
supplemented by increased-lineage ads and
promoted feature stories and art in all daily
and weekly new.spapers.
Postal cards were sent to all boxholders on
the RFD routes containing a special message
from the management. Di.splays tying in with
books and' maguzines were arranged at ten
prominent locations including the library,
five and dime .'tores and hotels, A jeweler
sponsored a co-op newspaper ad with scene
illustrations from "The Smugglers" and playdates.
For out.side promotion, a well-dressed man
hand'ed out special heralds which contained
information on both attractions on the inside
spread. The front cover carried the teaser
me.ssage: "Pleas° Do Not Open m Public."
Fifty window cards were placed at strategic
spots.
NATURALLY
-J.;egom6toP»ay:
TIMS.
sent from UA
Direct Mail Sells News
With GOP Highlights
J. W. Beach, manager of the Appalachian
Theatre, Boone, N. C, used a one-cent mailing
card to inform citizens of the community
and rural districts that a convention special
showing the complete story of the GOP
goings-on in Philadelphia were included in
his newsreel. The cards resulted in extra
business.
Beach has a method' of reducing his printing
costs for his regular theatre programs.
Two-column cuts are printed on one long
sheet of paper. The entire week's attractions
are used and the theatre name and playdate
imprinted over each cut. The page is then
cut up into sections giving him usually four
different heralds which can be distributed in
cars, stores, etc.
Free Admission Offered
To Everyone Over 75
J. W. Beach, manager of the Appalachian
Theatre in Boone, N. C, distributed heralds
on "Fun and Fancy Free" which were bound
to attract attention. Some of the unusual
offers announced were: "Everyone over 75
years of age admitted free . day only
we will have a few dollar bills for sale at
our reduced price of 9,5 cents ... If you are
2 and not over 102, this is the picture for
you." The heralds were used as throwaways,
mailed to all rural boxholders, and inserted
in packages at grocery stores.
Program Signs Placed
At Store Registers
To ixplcjil "Hlcfp, My l.iivc" and "Relent
le.ss." Manager Joe Geler of the Hawthorne
Theatre, Newark, N. J., jilaced cards containing
stills and' playdate copy at cash registers
in neighborhood icstaurants, A musical short
.subject, includiM on the same program, was
l)r()m()ted through a tleu|) with the Conservatory
of Mu.slc, .Tiuslc shops and local .schools.
Novelty Circulars Used
To Sell Kid Patronage
Directing special effort to reach the children
trade brought extra revenue to the
Forum Theatre in Los Angeles when Manager
Jim Barnes distributed imprinted heralds
on "Black Bart" at a Bugs Bunny show
two weeks in advance.
To promote special interest in advance
of "Adventures of Robin Hood " a feather
imprint on heavy cardboard suitable for cutouts
was distributed to the yoimgsters. The
kids cut out the feathers and wore them
in their caps, giving the theatre a good outdoor
plug.
Herald for 'Carnival'
Emphasizes Long Kiss
An attractive herald was used by J. 'V.
Caudill jr., manager of the Parkway Theatre,
West Jefferson, N. C, to draw attention
to "Carnival in Costa Rica." Copy was based
on a publicity story to the effect that Dick
Haymes kissed 'Vera-EUen for seven consecutive
minutes on the set during the filming
of the picture because, due to camera
trouble, the "shot" had to be held.
The herald, highlighted by a cut of 'Vera-
Ellen and headed' "Marathon Kiss a Boomerang."
was mailed to all rural boxholders
in the county.
King of Cowboys Reigns
At Saturday Matinees
A st'ric,'> ot nuu" 8alurclay luatuicos labeled
Kmg of the Cowboys has been successfully
con("Uided at the Paramount Theatre in
Plainficld. N. J., under the direction of City
Manager Hal Martz and House Manager Bill
Stewart. Each week n different cowboy star
was featured on the program, with the children
voting for their favorites. Tho.se guessing
closest to the final standing of Roy Rogers
won prizes, including cowboy outfits, toys
and baseball equipment.
28
—582—
BOXOFFICE ShowmandiHCt Julv 17. 1948

'
•laWl;
Front at the Towne Theatre, Milwaukee, was
dsaigned by publicist Erv Clumb to exploit
"The Pirate." Treasure chest and walkman
in costume helped attract attention.
Here's a real lobby flash used to promote advance interest in "Give My Regards to
Broadway." The display was created by Paul Townscnd. manager ol the Midwest.
Oklahoma City. To get effect of marquee flasher, a shadowbox was built, holes cut
in title and star name, and then backed with crepe paper. Electric flasher was used.
Si
I
^
5ff' Photograph's foken from tvo BraunS Private Motion Picture
'
t t t : t
iJ"b1!!*.hI1""J ^*** STORY or
M. A. DuPree, manager of the Empire. Daytona
Beach. Fla., registers a bulls-eye with
this lobby setpiece on "Robin Hood."
Peephole, 16x8 feel was real attention grabber for Manager Rudy Koutnik's date on
'Will It Happen Again?" at the Palace, Milwaukee.
Scheduled day-and-dale opening oi "Berlin Express" at the Orpheum. Belmont, El
Rey. Vogue and Culver theatres in Los Angeles was ballyhooed by this small-scale
locomotive and railway car promoted from the veterans group.
Sid Kleper, College, New Haven,
Conn., used several novel
ideas to ballyhoo his July 4
engagement of "Summer Holiday.
At ' left: Signs on surbslone
risers caution safely
during the "Summer Holiday."
Right: Walking firecracker advertising
the program also
helped business.
,BOXOFFICE Showmandiser July 17. 1948 -583— 29

Leading U. S. Advertisers
To Plug Babe Ruth Story
Four million dollars will be spent by national
advertisers in tieups publicizing of
"The Babe Ruth Storj-," it was announced in
New York by President Steve Broidy of AUied
Artists. The campaign is designed to reach
every American past the age of six.
Chesterfield will run 400 full-page ads in
all magazines of general circulation, as well
as additional ads in specialty magazines, and
provide dealer cutouts and window cards and
daily representation on radio and television
programs.
Royal Crown Cola wiU run full pages in
Life, place plugs in comic-book, advertising
with circulation of 8.000,000, provide displays
for one-half million dealers and offer a Babe
Ruth premium.
Other tieups: Tootsie Roll—Four-color cartoon
strip in 11 magazines with 22,000,000
circulation, and tentatively in all Sunday
newspaper comic strip supplements.
Benrus Watch Co.—A minimum of 2,000
radio spot announcements in 45 cities; special
mats and eight radio scripts to all dealers;
car and subway cards in cities; devote
billboard on the Bay bridge in San Francisco
to the tieup from August to October.
IN TELEVISION ADS, TOO
General Electric—Full page in Life; page
newspaper ads in 11 television centers; television
and radio ads in national magazines;
daily radio set giveaway on General Electric
House Party.
Cracker Jack—Plug on 25,000,000 packages;
ads in Red National comics group.
Popsicle—Streamers and counter cards to
400,000 dealers; three-month campaign of
four-color ads in comic books with circulation
of 20,000,000; full-page color ad in Parents
magazine.
Ford Motor Car Co.— Snipes on billboards;
tieup one-sheets to all dealers.
Quaker Oats—Two four-color comic strips
to run in consecutive issues in all Sunday
comic supplements, timed with local release
of the picture; expects to have cutouts on
display in every grocery store.
Cigar Institute—Full-color posters in cigar
stores with estimated readership of 30,000,000.
Lux—Feature Claire Trevor and "The Babe
Ruth Story" in national newspaper advertising
campaign.
Big Yank—Tiue or False radio program to
OF COURSE
TEMS,
sent Irom UA
carry plugs on the picture for four successive
Saturdays on 485 Mutual stations; car card
campaign in principal cities.
National and American Baseball leagues
24-sheets in 16 major league parks plus
smaller paper; inserts in programs at the
games; plugs in stories supplied weekly to
newspapers by the leagues,
A. G. Spalding—500-line tieup ads in 56
leading newspapers; four-color posters to
sporting goods stores; picture blowups featuring
Claire Trevor to golf professionals.
BALL BAT MAKER TO AID
Hillerich & Bradsby makers of Louisville
Slugger bats—One-sheet to 10,000 dealers.
New Departure division of General Motors
—plug William Bendix and coaster brake in
large selection of magazines.
Personna Blades—To feature Bendix in
September magazine ads.
Jantzen—To feature Bendix with a new
sweater in displays in 10,000 department
stores; advertising mats plugging film to each
store.
White Tower, restaurant firm—Special
napkins, bags, place mats and window strips;
give away photographed pictures of Bendix:
feature a Babe Ruth hamburger; to buy out
matinees in every city in which they have a
restaurant, supplying transportation for an
entire orphanage.
Owen-Illinois Glass Co.—Tie in Bendix
with one-way bottle newspaper campaign.
Wheatland Tube Co.—Full-page color ad
in Fortune, witr other advertising in industrial
magazines; 5,000 truck banners; window
displays in every Sears, Roebuck store; 35,-
000 mailing pieces on the picture.
PAGE ADS IN COLOR
Liquinet—Full-page color ads in fan magazines
and other publications; quarter-pages
in newspapers, tieing in with local department
stores.
Palomino Sports Shirts—Pull-page, fourcolor
ads in Sunday newspaper magazines
u.sing pictures of Bendix.
Other firms which have planned heavy advertising
campaigns on the picture are Bruin
Shirts of California; the Beanie-Glo Co., with
a Babe Ruth baseball cap and tee shirt;
various music publishers, to issue special editions
of the songs used in the picture; the
Toy Town Corp., to advertise a Babe Ruth
baseball game, 3,000 of which they have contributed
as prizes In local contests; the Philadelphia
Chewing Gum Corp., which will have
special packages of bubble gum, with pictures
of Bendix, and special posters; and E. P. Dutton
& Co., to issue an edition of the book with
a special jacket on the picture.
Dinner and Free Show
Patrons of the Marine Theatre In Brooklj-n
were invited by Manager Jack Dlel>er to send
In letters on why they would like to see
"Sitting Pretty." Writers of the two most
Interesting letters received a complimentary
dinner for two, guest tickets to see "Sitting
Pretty" and a free baby sitter for that evening.
A special lobby 40x60 announced the
competition far In advance.
Treasure Hunt Offers
Golden Method for
Selling 'Sierra'
William Marshall, assistant city manager
for the TEI houses in Manhattan, Kas., hit
pay dirt on his campaign for "Treasure of the
Sierra Madre" at the Wareham Theatre.
He combined a street bally and a treasure
hunt that had both grownups and kids
intrigued.
Three days prior to playdate, he announced
a treasure himt in the local press. The ad
read that ten "gold" bricks would be hidden
in strategic places about town. The lucky
finder, upon bringing the brick to the boxoffice,
would receive a "treasure" as a reward.
The bricks, hidden the night before,
were ordinary pieces of stone and rock,
sprayed with gilt paint and lettered with the
title of the film.
An old chest was on display in the lobby
with an explanatory card saying it had onctf
contained the fabulous treasure of the Sierra
Madre mine. Around it were stacked canvas
sacks, lettered with picture and playdate
copy. As the finders returned the gold bricks,
these, too, were placed around the chest.
The day before opening, the ingenious
showman engaged an elderly and heavily
bearded local character to portray a prospector.
Tlie old man paraded the streets carrying
a bag of ore which was placarded, "I
found 'The Treasure of Sierra Madre."
Racing Event Is Named
For 'Green Grass' Date
A "Green Gr:i.s.s " p.uo was stani'd at the
Saratoga Raceways by Harr>- Burke, mniuiger
of the Conununlty Theatre in Sarutoga
Springs, N. Y., as a promotion for "Green
Grass of Wyoming." The race was hold In
two sections, with Burke presenting loving
cups to the two winners. The track plugged
the picture over Its public address .sy.stcni, and
two big news Items were planted on the sporta
page of the Dally Saratoglan.
30 —584— BOXOFFICE Showmondls.r :: July 17, 1M8

i
Superlative Stunts
Start 'Superman'
Serial Soaring
Theatremen playing the new Columbia
"Superman" serial are taklnR full advantage
} of the exploitation tlcups and publicity tlelns
which mean greater Interest In and better
business for the screen thriller.
Bin Herbert, manager of the Laff-Movle
Theatre. Newark. N. J., made an over-all
magazine tieup which included the giveaway
of 2,500 back Issues of Superman comic books
during opening week, more than a dozen
colorful window displays and 400 tack cards
placed throughout the city, all of which was
furnished by the distributor.
A man dressed as the hero of the serial
paraded the downtown streets with a sign
announcing the opening playdates. Herbert
also had several boys on bicycles tour the
downtown area with signs. The Star-
Ledger ran a coloring contest with theatre
tickets as prizes and the Evening News
came through with exceptional publicity
breaks.
Hahne's department store was tied up with
counter and window displays built around
Superman dolls and other merchandise which
bears the Superman trademark.
RKO booked the serial for a full week in
Its Orpheum theatres in St. Paul and Minneapolis,
and the managers used national and
local tiein angles to secure extra publicity.
In Minneapolis, Bob Whelan cashed in with
publicity in the local columns by stressing
the fact that Noel Neil, feminine lead, is a
Minneapolis girl.
A coloring contest was sponsored by a local
merchant, who imprinted 15,000 entry blanks
and supplied merchandise awards for the
winners.
The news distributor placed 600, 11x14
cards connecting the comic book feature with
the playdates. Woolworth stores throughout
the city used merchandise tieups with full
theatre credit. A "Superman" sundae was
Introduced at soda counters.
A similar campaign was put on for the
serial's opening at the Orpheum in St. Paul.
Manager Norman Wroble used full lobby displays,
banner streamers and a trailer well
in advance. Emphasis was placed on the fact
that the attraction is not a cartoon but features
real live characters. Wroble promoted
500 pair of goggles as a giveaway to the first
children attending opening day.
Hotel Displays Exploit
Opening of 'Ruthless'
Display signs in three downtown hotels
were set by Robert Sidman, manager of the
Senate, Han-isburg, Pa., to help exploit
"Ruthless." Posters were placed in the Penn-
Harris. Harrisburgher and Bolton hotels and
cards were placed on cigar counters throughout
the city tying in the theatre dates with
the Markman smoking pipes.
Makes 'WaUilower Tieup
Robert Brewer, manager of the Roosevelt
In Chicago, tied up with the Boston store for
a full window display for "Wallflower." The
store used the theme, "Don't Be a Wallflower."
built around women's dresses and
hats.
BOXOFFICE Showmandiser :: July 17, 1948
Les Pollock's Bathing Girl Event
Is
Annual Summer Refresher
One of the most successful theatre promotions
in Rochester, N. Y., Is the annual
bathing beauty oontest staged by Les Pollock,
manager of Loew's Theatre.
Pollock has been running the stunt to
locate Miss Rochester for many years and
has Royal Crown Cola sponsor the event,
which helps to bolster the theatre gross
without placing any strain on the budget.
Three cash prizes totaling $300 attract
several hundred entries. Application
Sarong Revue Increases
Business 50 Per Cent
A Sarong revue featuring "The Jungle
Man" and "Swamp Woman," plus the short
subject, "Isle of Tabu," pushed business 50
per cent above average at the Rio in Alameda,
Calif. Both the Vwoking and the exploitation
were handled by the theatre's two
owners. Bob Sayegh and George Nabham.
The city park department supplied the
theatremen with palm branches to decorate
the lobby. Bamboo poles were rented and
were lashed to the doors. A stuffed lion rented
from a museum helped attract extra attention.
The boys then borrowed a monkey
from a pet shop which was very useful In
attracting the pedestrian traffic.
The doorman was dressed in a pitch helmet
and wore a gun and holster, raising the entire
cost of the ballyhoo up to $11.
Theatre Ad Is Centered
In Co-Op on 'Wyoming'
W. J. Straub. manager of the Colonia Theatre,
Norwich. N. Y., promoted a full page
co-op newspaper advertisement on "Green
Grass of Wyoming." Straub sold seven merchants
on the page which was headed, "We've
all heard that saying, the grass is always
greener on the other side, but for unsurpassed
values, shop these ads." In addition to the
title In the streamer banner, a two-column,
ad on the picture was centered In the page.
—585—
blanks are distributed through soft drink
dealers and at the theatre. The Royal
Crown company advertises the contest vta
radio, newspaper and one-sheet posters.
Newspapers give excellent cooperation with
advance stories and art.
Pollock uses a trailer, lobby setpiece and
ad slugs to build additional interest.
This year the contest is scheduled for
July 26 and indications point to another
big night's business for the theatre.
Co-Op Herald Mailed
Prior to the opening of "The Bishop's
Wife' at the Waller Theatre. Laurel. Md..
Manager Herman Kopf mailed 1.000 heralds
to all RFD's in his area. Kopf sold the back
page of the herald to merchants, who also
paid the mailing cost, etc. A street ballyhoo
was used.
Shoulder Patches Sell
Prior to the engagement of "I Love Trouble
" at the Colonial in Harrisburg. Pa., publicist
Edgar Goth had all members of the
theatre staff wear colorful shoulder patches
on their blouses and jackets, with picture
and playdate copy.
OF COURSE
TEXAS
BIIO0KLYN
and
HEAVEN'
sent from UA
31

was
Personal Appearance
Of Frank Buck Helps
40x60 posters were used in all affiliated
houses.
In addition to the voluminous plugs on
WLW, time was purchased on WCPO which
also came through with numerous free mentions,
and on Cincinnati's television station,
WLWT.
Dressing up the outside was a
magnificent
front specially built for the show with transparencies,
color, wUd animals, jungle bamboo
and other atmospheric materials. Pennants
were strung up from the building to the marquee.
NUGGETS Little Slunls Build
A coloring contest for youngsters to help
sell "Fort Apache" was set up by Ed Pyne.
manager of the RKO Keith's 105th Street
To 'Bring 'Em Back' Theatre in Cleveland. Pyne tied up with a
local
A three-way tieup between the RKO Grand
merchant who provided an Indian
archery set for the winner and paid the entire
cost of 5,000 heralds.
Theatre, the Cincinnati Enquirer and radio
station WLW was
The offer was well
set up by Nate Wise, publicity
director for the RKO houses in that
publicized in advance and a lobby setpiece
was borrowed from an affiliated theatre in
city, to top off an intensified campaign on
town which had already run the picture, to
"Bring 'Em Back Alive.
which Pyne added a 40x60 on each side announcing
the contest.
The paper went all-out on stories and art,
and WLW supplied one of its popular morning
shows for a special stage performance in
conjunction with the screen attraction. There Lou Cohen, pinch-hitting for vacationing
was a hearty response to this presentation Fred Greenway, released 100 balloons from
which proved to be a great buildup for the the roof of the Palace Theatre in Hartford
entire engagement of the film.
in conjimction with "Summer Holiday." The
The wealth of space devoted by the Enquirer
device w'as used on opening day and guest
included such breaks as a five-column
art spread and a two-column front page yarn,
with a cartoon eye-catcher.
tickets were inserted in some of the balloons.
The local newspaper cooperated with an advance
story on the stunt.
As an added attraction. Frank Buck himself
made several personal appearances on the Frank Pratt, manager of the Paramount
Grand stage on opening day and was interviewed
in Portland, Ore., tied up with the local Puller
by the Enquirer. One thousand sheets Brush distributors for giveaways of brush
of paper were posted around town and 10,000 products to the first 100 women attending
heralds were distributed. Special crosstrailers,
"The Fuller Brush Man" on opening day.
cards for boxoffice windows and The offer was publicized in advance, in lobby
and newspaper, and Pratt reports that the
picture opened to sensational business.
Free Trip to Broadway
Plugs New Jersey Date
Patrons of the Community Theatre in Morristown,
N. J., competed for an opportunity
to see a Broadway show and attend a night
club without charge, as advance exploitation
for "Give My Regards to Broadway." The
person sending in the most complete list of
background music in the film and the most
skillful review on the picture was adjudged
winner and received two tickets for the stage
hit, "Born 'Yesterday," and an expense-free
visit to the Famous Door, promoted by Guy
Hevia, city manager.
I
OF COURSE
sent fiom UA
A pony cart, driven around town by an
usher dressed in cowboy outfit, was used by
Joe Sommers, manager of the St. James Theatre
in Asbury Park, N. J., to ballyhoo "Albuquerque."
The vehicle was placarded with
one-sheets and window cards announcing the
playdates.
Brooklyn Paramount
Gives Free Vacations
Through a tieup arranged by Henry
Spiegel, publicity director, and Gene
Pleshette, manager of the Paramount Theatre
in Brooklyn, theatre patrons had an opportunity
to win 28 free summer vacations
during the engagement of "Hazard" and "The
'Sainted' Sisters."
The theatremen tied up with a resort
agency and promoted the cooperation of several
well-known summer hotels, each of which
offered to give four single weeks of expensefree
vacations.
The stunt was geared to a letter-writing
contest on. "I prefer a mountain vacation
because ."
. . and was played up by advertising
on the screen, in the lobby and newspapers
three weeks ahead of the date seU
Entry blanks and details of the contest
were available only in the inner lobby of the
theatre. More than 6,000 entries were received
from Brooklyn patrons.
Full Page Display Ad
Heralds Anniversary
Wayne Phelps, who owns and operates the
Times Theatre, Mesa, Ariz., broke a fullpage
newspaper ad in the Journal-Tribune,
announcing the first anniversary program
of the Times. The page included large display
ads on the current week's attractions
and a personal expression from Phelps accompanied
by his photo thanking Mesa citizens
[or then- patronage.
Large Grosses for
Manager Cook
Tut" Cuok. manager of the Capitol Theatre
in Toronto, has been keeping busy, as
he reports. "With no big picture campaigns,
nevertheless a few ideas on each picture
which helped immensely to build up our
take."
For "Captain From Castile," Cook prepared
a bookmark from press book clippings, and
had 4,000 imprinted and distributed by ushers
to book shops, libraries and private
homes.
On the theatre's V-shaped marquee, 40x60
blowups of the two stars of the film were
placed at both sides. At night these were
illuminated by single spotlights. Cook reports
that the blowups cost him nothing
since they were first used in one of the
downtown houses and were borrowed for the
engagement at the Capitol. With a net cost
of less than one dollar for some extension
wiring, the displays gave the marquee a new
look and proved very effective.
Encouraged by the results of the bookmark
idea. Cook repeated the stunt when he played
"The Bishop's Wife." On this occasion, the
bookmarks were also placed in parked cars
and used as stuffers in newspapers and
magazines.
Well in advance of the opening. Cook
painted a teaser message on the lobby floor
annoimcing. "CARY CALLED. P. S. He was
looking for the Bishop's Wife." Cook put
two coats of colorless shellac over the lettering
which helped it to stand up through
three weeks of wear and tear.
Special heralds were imprinted with teaser
copy on the front page, similar to that used
on the lobby floor, the inside revealing a
composite cut of the three stars of the film
production, picture copy and playdates.
Special Front Ups Trade
On 'Northside' in Guthrie
A special fron'. constructed helped exploit
"Call Northside 777 " for Samuel Thompson,
manager of the Lyric. Gutluie, Ky. Special
heralds were distributed and tacked in doorways
and on posts throughout the town.
"
"Colorful Ties the keynote of a successful
w-inddw di.splay made by Thompson
to promote "Carnival in Costa Rica." The
cooperating merchant used a six-sheet in the
display with full theatre credit. Guthrie is
a typical small town drawing rural patronage
but Thompson keeps his theatre exploitation
going full .-itenni on every attraction.
Windshields Are Wiped
In Behalf of 'Captain'
The owners ol parked cars in West Jclferson,
N. C, were pleasantly surprised recently
to find their windshields had been cleaned In
their absence. They found the answer In n
bright led card that had been loft under the
wipers by J. V. Cnudlll. ninnager of the Parkway
Theatre. The message explained: "It's
no ticket, sir. We only cleaned your windshield
so you could drive out to see 'Captain
Fury,' etc." In return for a credit line, the
Miller Texaco Service did the windshield
cleaning and shared the cost of the cards.
32 -586— BOXOFFICE Showmandisor July 17, 1948

: July
agents
Drive-ln Boom May Level Off Soon,
According to Wall Street Journal
NEW YORK
The drive-ln theatre boom
soon may reach the saturation point, according
to a survey by the Wall Street Journal.
The publication reports that the number of
drive-Ins has Increased more than five times
over the 1941 figure to more than 500 now
operating. It quotes one theatreman as estimating
that the drive-ln business will start
leveling off In two years, but that the "fittest"
win survive.
Although the drive-ln business still Is growing
In some areas, cut-throat competition Is
the order of the day, the newspaper says.
It claims that in some cities where one or
two drlve-lns were very successful last year,
now five or six are driving each other out
of business. The drive-in boom is compared
to the miniature golf craze of the early '30s.
To be successful a drlve-in must draw patrons
from a population of 100.000 in a radius
of 23 miles, according to the publication.
One reason given for the predicted leveling
off In drive-ins is that wartime restrictions
on building materials that prompted the construction
of outdoor theatres have been lifted.
This accounts for a swing toward the construction
of standard theatres.
BUILDING COSTS INCREASING
Building costs on drive-ins are increasing.
Robert L. Lippert. California theatre operator,
says a drive-in that cost S180,000 to build
two years ago now would cost $230,000.
Everybody agrees the drive-in bu.sine.ss is
profitable. In addition to the gross on admissions,
there is a sizable profit from the
sale of refreshments Tlie Wall Street Journal
says a drive-in grossing $4,000 weekly on
admissions may make another $1,200 on its
refreshment concessions. At times the net
profit on food may equal the profit on the
film. One drive-ln operator says out of every
dime spent for food, six cents is profit. A
$1,000 weekly net for a drive-in is not difficult
to reach.
Another reason for the success of drive-ins
is that it draws entire families and handicapped
people who could not see films otherwise.
One operator estimates that seven out
of every ten drive-in patrons are people who
rarely see a picture, or not at all.
On the question of competition between
drive-ins, the publication says that when a
second drive-in opens in an average-size area,
each outdoor theatre grosses only slightly
more than 50 per cent of what the orlulna.
theatre took In without competition.
The Wall Street Journal also dl-scu-sscs compctlllon
between drivc-ln.s and regular theatres.
Drlve-lns cut sharply Into the receipt!"
of neighborhood Itidoor hou.scs.
One big drive-ln problem Is space. They
require a big piece of real estate to handle
2.000 customers, compared with an average
.size commercial lot for a regular theatre.
The Rancho drlve-in in San Diego has 12
acres to accommodate 650 cars, plus 300 .seats
for walk-In customers. Drive-ins of this size
use a .seven-story structure to support a
screen with a 60-foot wide picture, compared
to the usual 22-foot width in indoor houses.
The publication says that while drive-ins
operate all-year round In the warmer climates,
the drive-in operators in northern
states make enough during a shorter .sea.son
to go fishing for six months.
If properly located drlve-lns pay off "with
the rapidity of a jack-pot," according to the
paper. Robert Lippert earned the co.st of
building his 900-car drive-in at Fre.sno. Calif.,
in two years.
Film Rights to Release
Ten Foreign Pictures
NEW YORK — Film Rights International
and subsidiary companies will distribute ten
new French, Italian and Swedish films during
the 1948-49 .season, according to Irvin
Shapiro, general manager. In addition. Film
Rights will reissue "Kiss of Fire." with Michele
Morgan and Vivian Romance, and
Zola's "The Human Beast," with Jean Gabm
and Simone Simon.
The new French films will include: "Symphonie
Pastorale," by Andre Gide starring
Michele Morgan and Pierre Blanchar: "Gates
of the Night." directed by Marcel Carne and
starring Pierre Bras.seur and Yves Montana:
"Macadam," directed by Jacques Feyder and
starring Francoise Rosay: "Les Miserables,"
based on Victor Hugo's novel: "Naked Paris,
starring Lucien Coedel and Jany Holt, and
"The House of the Hanged Man." The new-
Italian films are "Rebirth," starring Andrea
Checchi and Vivi Gici. which won the 1947
Venice prize, and "The Good Life," with Aldo
Fabrizi. Viveca Lindfors is starred in "Anna
Lans," a Swedish film.
7.
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CC3I^^

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as the third most suitable for screen dXity as
a replica of the Pathe animated trade-mark,
has caught the spirit of the times and had his
voice recorded on the RCA Photophone . . .
Eastman is preparing to supply negative film
in 1,000-foot lengths for cameras. Current offerings
are 400 feet long.
Charles Francis Coe, author of "Me, Gangster,"
and other stories that have been filmed,
was in Memphis, en route from Dallas to New
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1261 E. Sixth Street. Los Angeles 21, Calif.
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Overnight Service On All Orders
York. He is gathering material for a new
book.
Laura La Plante. blonde Universal star, is to
play the stellar role of Magnolia in "Show
Boat." Miss La Plante is at present busy with
The Last Warning." directed by Paul Leni.
J. W. Flngerlin, formerly of the Paramount
West Coast studios, has assumed the duties
of J. W. Butler as manager of the home office
production department at Paramount eastern
headquarters.
'Blandings' Set for Vets
In 49 U.S. Hospitals
NEW YORK—The Selznick Releasing Organization
has booked "Mr. Blandings Builds
His Dream House" into 49 veterans' hospitals.
These bookings are in line with the promise
made by David O. Selznick dwing the war
to show each of his new productions free to
hospitalized veterans before the films are distributed
for general release.
Set 'Velvet Touch' Shows
NEW YORK—Tradeshowings of "The Velvet
Touch" (RKOi are schediUed for July 19
in all exchange centers except St. Louis
where it will be shown the following day.
SREYNOLDS BLOWERS
Sim now equipped with
ALUMINUM BLADES
Lighter weight.
More air with less H.P.
Priced from $82.50 up.
Never rust.
5,000 to 30,000 cim.
REYNOLDS MANUFACTURING CO.
412 Prospect At*.. N. E.
Grand RapidB. Mich.
FOR SALE
Prints ol old
picture, "HIGH SCHOOL
GIRL." Three classes:
exploitation
brand new, good condition and lair condition.
Priced to sell Interested parties with proper state
lor rights exhibition contact me at once.
BOX A 3026, BOXOFFICE MAGAZINE
825 Van Brunt Blvd. Kansas City 1. MiBSOuii
YOU CAN'T RUN A THEATRE ON GUESSWORK!!!
and only book on
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A real GUIDE to successful theatre operation
This book endorsed by theatre and film executives
It treats obout many lubiect. includinff buying and boolonc of pictu
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THEATRE SEATING
about oust ot chalrrlng cushions and hinges. Write
for prices and photographs. Immediate delivery;
advise how many you need. We export chairs
anywhere. Jesse Cole. 2565 McClellan Ave..
Valley 23445. Detroit. Mich.
Nev» and used theatre chairs, carpeting. leatherette.
USalle Recreations. Ltd.. Vancouver. B. C.
American and Heywood upholstered back, spring
cushions. $3 each. All chairs guaranteed. Special
prices will be offered for lots of 600 chairs.
Convenient terms can be offered. Write, wire or
call Jack McGrath. 1046 Broadway, .\lbany. N, \
For Sale: 350 sprhig cushion chairs. 150 veneer
chairs. Priced to sell. Dixie 'Hieatre. Athens. Tex.
SIGNS
Easy Way to Paint Signs. Cse letter patterns.
slopi)) Avoid work and wasted time. No experience
lor needed expert work. Write for free samples.
John Ralin. B-1329 Central Are.. CJilcago
51. 111.
MISCELLANEOUS
Splendid opportunity to acquire franchise In
(stahllsbed State Right Field In southern «x-
center. Possibilities unlimited for film
chaiite
man with sales nbllliy. With sufficient capital,
terms can In' arrnnued Negotiations confidential
Reply Boxotflcc. A-3052.
For theatre slitis, rtrlvc-lns, cluhs, etc., name
and emblem design on puimlar useful "T" slilrls
$11 per doten. State sixes and color Remit
check or spMify C.O.n. Spivrlswear of America.
Itox 5I1I1B. So. Fallshurg. N Y
MOI5K ri..\SSIFIF.n ON INSIDE
BACK COVK.K
BOXOFFICE :: .'uly 17, 1948

K
J
Schine Radio Station
To Be Launched Soon
ALBANY The Schine brothers' first radlc
venture Is scheduled to be launched late this
month when 10,000-watt WPTR will begin
broadcasting from studios on the mezzanine
of Schlne's Ten Eyck hotel. The station,
which win have no network affiliation. Is to
be on the air dally from 6 a. m. to 1 p. m
Its FM counterpart is WBCA, Schenectady,
managed by Leonard L. Asch. general manager
of WPTR.
If the FCC approves the application of the
Patroon Broadcasting Corp., the Schlnes will
also have a television outlet here. Rus.sell
David, chief engineer for WPTR. and formerly
head of transmitter equipment sales
for the General Electric Co., said Patroon
would build a television station in from three
to five months.
WPTR. whose transmitter behind the Mohawk
Drive-In on the Albany-Schenectady
highway has been under construction about
three months, occupies 16 rooms on the Ten
Eyck mezzanine.
H. L. Maschmeier. who started as an annoimcer
at a Warren. Ohio, station nine years
ago and who later worked at stations in
Toledo. Ohio, and Raleigh. N. C. in addition
to several years with the armed forces radio
service in the European theatre, is program
manager of WPTR. Hubert DuVal, former
EG transmitter equipment salesman, is sales
manager.
The staff, now nearing completion, will
number 25 or more. The Schines are believed
to have invested a minimum of $300.-
000 in the station. J. Myer Schine is president
of the company. Other officers include
Louis W. Schine and Willard McKay of New
York, general counsel for the Schine Interests.
John May, Schine circuit treasurer.
Is a director of Patroon.
U-l Philadelphia, Buffalo Openings
Two new I'niversal-International exchanges recently opened in Ihr east. Seen at
the desk in the top photo taken at L'-I's branch in Philadelphia are, left to riitht:
John Scully, district manager: George Schwartz, branch manager: John J. O'Connor,
vice-president, and William .\. Scully, vice-president and general sales manager.
The tape-cutting ceremony below took plate in Buffalo. Left to right: Dave, district
minager; Fred Meyers, eastern division manager: Peter C'rotty. president of
the Buffalo city council and acting mayor, and Elmer C Lux, councllman-at-large.
Walter W. Irwin, Pioneer
In Film Industry, Dies
NEW YORK—Walter W. Irwin. 67.
pioneer
in the film industry, who was associated with
Vitagraph. Lubin. Selig. Essanay and Famous
Players-Lasky before it became Paramount,
died Wednesday. July 14, in New-
York hospital after a short illness.
Funeral services were held at the Abbey
fimeral home. 132 East 70th St.. on Friday.
Burial was in Woodlawn cemetery.
Irwin was an attorney. We went to Famous
Players-Lasky after sharing in the formation
of some of the earliest producing companies.
Later he as one of those who formed the
National Ass'n of the Motion Picture Industry
which preceded the MPPDA.
He is survived by his widow, the former
Anita Wilson, a sister of Mrs. William Randolph
Hearst.
Para Publicists Receive
$5.50 to $20 Raises
NEW YORK—The American Arbitration
Ass'n has awarded Paramount publicists
wage increases ranging from $5.50 to $20 per
week. The increases are retroactive to Sept.
27. 1947.
The Paramount increases followed the pattern
set in previous AAA proceedings for 20th
Century-Fox. RKO and Warners. The arbi-
BOXOFFICE ; : July 17, 1948
trators also awarded Paramount publicists
the same minimums granted to the other
companies. The new scale is $40 for apprentices,
$62.50 for juniors, $87.50 for publicists
and $125 for seniors.
Arbitration hearings have been completed
for Loew's and Universal, and awards will be
announced .soon. Still to be heard are disputes
involving United Artists, Columbia and
Republic.
Variety Club Sets Dates
For Races and Picnic
BUFFALO—The Variety Club here has set
July 19 as 'Variety Club day at the Fort Erie
racetrack. All barkers, their families and
friends have been invited to attend as guests
of the Niagara Racing Ass'n. Ltd. The club
will present a trophy to the winner of the
Variety Club handicap which will be the
feature race of the day. A stag dinner will
conclude the day's program.
The annual Variety picnic will be held August
2 at the Automobile club.
N
Loew's, RKO Given Right
To See Circuit's Books
NEW YORK—Judge John C. Knox of the
U.S. district court for the southern district
of New York, has rendered a decision in the
fraud action by Loew's, Inc.. and RKO Radio
Pictures. Inc., against the Eisenberg

. . Messmore
. . Herman
. . Dorothea
.
. Among
. . Edmund
. . Hedy
.
.
.
:
July
BROADWAY
Paul Broder, president of Reflart Pictures, and Valentina Cortese, Italian film actress
arrived in New York from Holb'wood July
those who sailed for England on
13 Kendall, presiaent of the the America July 14 were Hildegarde, radio
.
Capitol Theatre, is back in New York following
a short stay in London and Paris . .
and nightclub singer; Adele Astaire and the
E. G. 320 men and women contestants who will
.
Wagner, controller of the Westrex Corp., has compete in the Olympic Games in London .
returned from a seven-week series of conferences
with officials of Western Electric Selznick's "Portrait of Jennie." flew to Eng-
Joseph Cotten, who has completed retakes on
offices in England, France. Switzerland, land July 13 to make "Under Capricorn" for
Spain and Italy . . . Jack Cohn. Abe Montague,
Nate Spingold and Joe McConville Alexander Korda LaMarr. who has
Alfred Hitchcock and "The Third Man" for
.
have returned to the Columbia home office been a guest at the UN Children's Relief
from a visit to the Hollywood studios Benefit program in Paris, flew back to New
. .
Gradwell L. Sears. United Artists president. York July 14 on her way to Hollywood to
has returned from the west coast. Ned E. make "Samson and Delilah" for Cecil B.
Depinet and other RKO officials returned by DeMille.
air July 14 following west coast conferences
with Howard Hughes.
Meyer Levin, producer of "The Illegals."
has been awarded the Medal of Freedom by
the U.S. army air force for his services as a
war correspondent attached to the Ninth air
force . . . Mrs. Eugene Manlove Rhodes, widow
of the author of "Four Faces West," came
from her home in Apalachin, N. Y.. July 13
to attend a showing of the film at the United
Artists projection room Silver, a
.
member of Columbia's special events and exploitation
department, is the proud papa of
a son. Allan Edward, born to Mrs. Silver at
the Women's hospital The stork also
. . .
brought a baby girl. Janet Elaine, to the home
of Me'.vin Sprinkle of the New York staff
of Altec Lan.sing Corp. J. Lutjens,
personnel manager of the MPAA. was
.
married July 10 to Robert W. Little at
C:uger's-on-the-Hudson. Little is an engineer
with the Loomis Co. of New York.
Janis Carter. Columbia star who has been
appearing in added scenes for "Her Wonderful
Urge." film version of Puccini's "La
Boheme" in Rome, returned on the Queen
Elizabeth June 14. Other theatrical passengers
were Raymond Massey, who will leave
for the west coast to appear in Warner
Bros. "The Fountainhead," Jean Hersholt
You can gei your
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"Voice of Theatre Speakers"
JOE HORNSTEIN has them
William F. Rodgers, MGM vice-president in
charge of distribution, has returned to the
home office from a Buffalo trip while William
R. Ferguson, exploitation head, is back
trom a trip to Chicago where he conferrea
with Les Peterson of the studio and the field
representatives in the midwest area . . . Fred
Quimby. MGM short subject production head,
and F. W. Hite of the studio will arrive in
New York July 19 from the west coast.
John Joseph, Universal-International national
ad-publicity director, arrived in New
York July 13 from California. Monty Shaft,
who produced "Man-Eater of Kumaon" for
U-I release, has returned to Hollywood after
attending the opening at the Winter Garden
Jules K. Chapman, assistant sales manager
of Film Classics, has left for a tour of
the Portland. Ore., territory to meet with
salesmen and branch managers. B. G. Kranze.
vice-president and general sales manager,
visited the FC Cleveland and Pittsburgh exchanges
during the week.
James R. Grainger, Republic executive
vice-president in charge of sales and distribution
has left for the west coast to hold
sales meets in the Los Angeles and San Francisco
branches and make stopovers at the
Dallas, New Orleans. Chicago and Detroit
branches before returning to the home office
late in July . C. Grainger of the
Shea circuit is visiting all the Ohio, Pennsylvania
and New York houses before taking
a ten-day vacation in White Sulphur Springs.
W. Va., with Mrs. Grainger and their daughter.
Leon J. Bamberger, RKO sales promotion
manager left July 15 for a vacation at Lake
Minnetonka, Minn., where he, Mrs. Bamberger
and their daughter. Lois, will be guests
of his other daughter. Mrs. Sheldon Kaplan
of the Minneapolis office of B.B.D. & O. . .
Seymour "Cy" Eichman. A.stor Pictures adpublicity
director, is on a vacation trip
through the New England states via auto with
Mrs. Eichman.
Proposed Building Code
Reveals No Big Change
NEW YORK—There are no major revisions
of the present code In the propo.sed New York
state building code on the construction and
maintenance of motion picture theatres. The
59 page listing of contemiilated changes in
the code, released to theatre owners by the
State board of .standards and appeals, will be
considered for modlflcntion nt a public hearing
July 21.
Broadway Grosses
Crimped by Heat
NEW YORK—Although the weatherman
put the heat on the booffice, "Easter Parade,
"The Emperor Waltz." "Canon City" and
•Fort Apache" reported good to excellent
business.
Elsewhere Broadway first runs felt the effects
of too much sunshine and high temperatures.
The beaches and nearby resorU
were crowded, while theatres had empty
seats.
There were four newcomers during the
week. They were "Key Largo" at the Strand.
"The Street With No Name" at the Roxy.
"Mickey" at the Gotham and "The Illegals"
at the Ambassador.
(Average is 100)
Astor—Melody Time (RKO), 7tli, wk._ 68
_
Capitol—Fori Apache (RKO), plus stage show.
3rd
^,„..,„ . on City (EL) - - 120
Globe—Fuiy at Furnace Creek (20lh-Fox) 85
.^.... .^-
_150
65
Loews Stat.— Easier Parade (.MGM), 2nd wk
Mayfal:—The Time of Your Life (UA), 7lh wk
Gotham—Old Los Angeles iRep) 70
show,
Radio
2nd
City
wk
Music Hall—The Emperor Walti
Paramount—A Foreign Aliair (Para, plus stage
(Para), plus stage show, 4lh wk
»
30
Hialto-Drums (FC), reissue .- Hi
Rivoh-The Crusades (Par3), reissue, 2nd wk 70
Roxy Give My Regards lo Broadway (20lh-
Fox),
3rd
Str. d—Romance on the High Seas (WB). plus
Deal
(EL)
.-Eater of EumaoD (U-I),
"Easter Parade' Is Leader
In Spotty Philadelphia
PHILADELPHIA— Another spotty week
was reported. Strongest of the newcomers
was "Easter Parade" at the Mastbaimi.
"Fighting Father Dunne" at the Earle did
not fare so well. Leading the holdovers are
•The Emperor Waltz" at the Stanley and
"The Street With No Name" at the Pox.
Aldine—Fighting Father Dunne (RKO) 80
Arcadia—All My Sons (U-I), 2nd run ..._ - 75
Bovd—The Paradine Case (SRO). 2nd wk 75
Earle—The Pirate (MGM), 2nd wk 75
Fox—The Street With No Name (20th-Fox)
2nd wk - -130
Goldman—On an Island With You (MGM),
4th wk 90
Karlton—Summer HoUday ;MGM), 3rd wk 60
Keith—Give My Regards to Broadway (20th-
Fox), S days o! 4t>. d t wk 90
Mastbaura— Easter Parade (MGM) 160
Pix—Ruthless (EL) 2nd run ... .........._ ....— 95
Stanley—The Emperor Welti (Para), 4th wk -IM
Stanton—Coroner Creek (Col), 2nd wk -... 95
B'uffalo Grosses Continue
To Suffer in Hot Weather
BUFPAL(3—Grosses continued to suffer
here as hot weather persisted. "The Street
With No Name" w.is close to average. Holdovers
were fairly strong.
Bulldlo The Street With No Nome (20th-rox); ^
Madonna of the Desert iRop)
Great Lakes^The E Waits (Para), 2nd
95
Hippodrome—On an Island With You (MGM),
Secret Serrice Investigator (Rep). 2nd d t.
wk ,
mov-over
Lafayetl.—Thocrtr.' closed lor renovation
Teck—Little Tough Guy (SR); LilUe Tough
Guys in Society (SR)
20lh Century—The Best Years ol Our Llyes
(RKO), 2nd d. t, wk
'Confidential' to Marathon
NEW YORK Marathon Plrturi-s has
bought the film rights to "New York Confidential."
a b

I
The
SCA Conlracl Fighl Loew's Theatres Elaborate Fronts
Relurned lo AAA
NEW YORK—The coiUiact dispute between
Adolph Rosenthal, inventor of Stdphony
television system patents, and Scophony
Corp. of America will be returned to
the American Arbitration Ass'n.
Ju.stlce William C. Hecht Jr. of the New
York supreme court di.smi.s.sed July 14 an
SCA motion for a permanent injunction
against arbitrating the dispute. Arbitration
proceedings had been scheduled for last
month, but SCA won a temporary stay and
later asked for a permanent stay.
Justice Hecht dismissed the motion on the
grounds that SCA had originally submitted
to arbitration proceedings and that the SCA
contract with Rosenthal included an arbitration
clause. SCA. he added, would be justified
In appealing to the courts only if it fell
that the arbitrators' award went l)eyond the
terms of the arbitration clause.
Albert Lavenburg, attorney for Rosenthal,
has served an order on Arthur Levey, SCA
president, notifying him that arbitration proceedings
will be resumed. He has asked the
AAA to set a date. SCA has 30 days to appeal
Justice Hechfs decision.
The day after the decision was handed
down Alexander Eisemann, head of Eisemanii
Industrial Corp.. said his company has acquired
a substantial interest in Rosenthal's
patents. Eisemann was formerly with the
Preed-Elsemann Radio Co.
Stop the Music Air Show
Booked Into Capitol
NEW YORK—The American Broadcasting
Co. radio program. Stop the Music, has been
booked into the Capitol Theatre for a run
beginning late this month.
Theatre patrons will have a chance to compete
for $50,000 in prizes to be awarded for
Identifying musical selections. They also will
be able to try for the $5,000 jackpot prizes to
be given for identifying the mystery melody.
This jackpot, which can be won at any
show, includes a $2,350 Hudson sedan, a West-
Inghouse refrigerator and laundromat, a
Philco television set, s,lverware. a vacuum
cleaner, a gas range, complete wardrobes,
male and female, a round trip weekend for
two at Lake Placid' and a traveling case.
Bert Parks will be the master of ceremonies,
Harry Salter and his orchestra and Kay Arman
and Dick Brown, vocalists, will supply
the music.
Metropolitan Theatres
To Aid N. Y. Celebration
NEW YORK—The Metropolitan Motion
Picture Theatres Ass'n, representing several
hundred theatres in Greater New York, has
offered to aid the city and its officials Ln
making the golden anniversary celebration
a success.
The letter accompanying the resolution,
which was sent to Mayor O'Dwyer. was signed
by the members of the executive committee,
Fred J. Schwartz of the Century circuit, Oscar
A. Doob of Loew's. Inc., Julius Joelson of
the J&J circuit, Samuel Rinzler of the Randforce
circuit and Robert M. Weitman. managing
director of the Paramount Theatre. D.
John Phillips is executive director of the
association.
Add Color to New York White Way
NEW YORK—Loews Theatres these aays
are brightening the Times Square area with
elaborate fronts. At present the State has
"Easter Parade. " front presents a glittering
array of mirrored ribbons, borders,
panels and stars against a colorful cloth
background. Oil painted figures, blowups,
enamel cutout letters and brilliant lighting
make a dazzliiig effect.
At the Capitol, with "Fort Apache," the
background is in aia Indian copper color made
of sheet metal which throws off a lustrous
MPAA Surveying Drive-Ins
NEW YORK—The MPAA is undertaking a
survey of drive-ins in the United States. The
research department of the association started
the project in order to make available latest
information concerning this rapidly growing
field of film entertainment.
effect between blowups and built-up letters.
The Criterion, with "Canon City," is on the
sensational order, with a prison presentation
in the lobby. One wall shows a prison break
through imitation stone walls. The other
shows inmates lined up inside barred cells,
with lights gleaming on their cutout forms.
A simulated iron plate, with rivets and bars
covers the boxoffice.
The fronts were designed by Bill Jefferson
of the Loew pubhcity department and executed
by the Sterling Sign Co.
Jack 'Ibee' Pulaski Dies
NEW YORK—Jack Pulaski. 65.
drama editor
of 'Variety for over 35 years, died July
16 in Jewish Memorial hospital after a heart
attack. Pulaski, who signed his reviews
"Ibee," is survived by his wife. Lillian, a
brother and two sisters.
BOXOFFICE :: July 17, 1948 37

. . Early
. . The
. . James
. . Eddie
: July
— — — ., -..^ p^^ Albany Area lo Raise
Along New Yorks Film Row
piLMROW news this week centers in the
Film Center Bldg. at 630 Ninth Ave. The
latest sequence of events stems from the recent
transfer of Universal Newsreel offices
and studios from the 11th floor at 630
to the RKO Pathe studios at Park Ave. and
106th St., and the shift of the Universal 16mm
By WALTER WALDMAN
non-theatrical department from its Ninth
avenue headquarters to the U-I home office
at Park avenue and 57th street Universal
Newsreel now occupies the entire
. . .
tenth
floor and is using RKO Pathe sound facilities
. . . Jerry Fairbanks also will move from
630 Ninth to the RKO Pathe Bldg. where he
will
share NBC Television facilities.
Principal Pictures, which has offices on
the seventh floor of 630 Ninth, has leased
the space formerly occupied by Universal
Newsreel and the 16mm non-theatrical headquarters
. . . Principal is expected to take
over part of the Universal space for its own
use and has already subleased the remaining
area to Ziv Television Programs, Inc., and
Robert Lefkof. film cleaner and processor.
Ziv will retain its home office at 501 Madison
Ave. and will move its film cutting and
editing offices to 630. It also will use vaults
at 630 for its fUm. Herb Gordon, one of
the firm heads, said his company owns
13,500,000 feet of 35mm stock shots, newsreels,
westerns and features. This film is
being reduced to 16mm size for television.
Some of it is stored at 1600 Broadway and
in the Bonded Film Storage Co. vaults in
Harlem.
Emanual Kandel, manager of Bonded, said
that his company eventually will move all of
its offices from 1600 Broadway to 630 Ninth
Ave. . this month Bonded moved
some of its cutting rooms and its exchange
service department to 630. The company
needed additional space for its exchange
operations when it was granted a New York
franchise by National Film Service. Its first
new account was SRO which is now releasing
"Duel in the Son" and "Mr. Blandings
Builds His Dream House."
.
Allied Theatre Owners of New Jersey officers
met Wednesday, July H, aboard Two
Smiles II, the 62-foot yacht of J. Don Alexander,
president of Alexander Film Co. . . .
Wysong and Henry Cotton, district managers
for Alexander, were aboard cruise
was .social, but the Allied leaders found time
to dLscuss the Smith-Berger conciliation plan,
16mm competition and television. Allied officers
pre,sent were: Ed Lachman, Haskell
Block, Wilbur Snaper, Joseph Slccardi, Irving
DoUinger, George and Lou Gold and Lee
Newbury.
News from Loew's: Oscar A. Doob, general
theatre executive, has notified circuit houses
38
NEW MIRROPHONIC SOUND
JOE
HORNSTEIN, Inc.
(30 Ninth At*., N«w York Cltr
in Queens that they are to cooperate in the
New York City Golden Jubilee Fashion Showto
be held August 23 through September 19
... On July 27 four theatres—Triboro, Prospect,
Willard, Hillside— will hold contests to
select typical Queens 'teen-age models and
matrons—women of 50 and older. Two winners
from each theatre will compete in a runoff
contest at Loew's Valencia July 29 . . .
Similar contests have been scheduled for
seven Loew's houses in Brooklyn w'ith the
finals set for August 4 at the Melba Tieups
have been made with the Brooklyn Daily
. . .
Eagle and the Long Island Press and the
Long Island Star-Journal Dowden
.
of Loew's publicity department is supervising
the contests.
Harry Nestler, theatre manager for the Interboro
circuit for the past ten years, has
bought the Florence Theatre, Florence, N. J.,
from Martin Fischbein. Nestler will operate
the 450-seat house after it has been renovated
Howard Kurtz, formerly with the Loew's
publicity department, has joined the National
Silverware Co. He left for the coast office
July 17 . . . Harry Friedman of the Academy
Theatre, Newburgh, is distributing Strawberry
Delight Kitchen Ensemble premiums. He is
working the deal through Arrow Theatre Premiums.
Paramount news: Vacation comings and
goings reported for Myron Sattler, branch
manager; Nat Stern, booking manager; Phil
Isaacs, salesman; Jack Perley, office manager;
Richard Magan, New Jersey booker;
Harry Schochet, assistant cashier; Leah Peterson,
cashier, and Gloria Genovese, ledger
The Paramount 36th Paramount
clerk . . .
Year Drive will start September 5. Paramount
week, September 5-11, will tee off the
drive.
Phil Levine of the Burke Theatre, the
Bronx, belatedly reported his new status as
a father McGlinchey, Paramount
.
engineer, saw his mother for the first time
in 15 years when she recently arrived from
Scotland.
St. Cloud Amusement Co.
Takes Two Fa. Theatres
NEW YORK—The St. Cloud Amusement
Co. which controls a number of houses in the
New Jer.sey counties adjoining the Delaware
river has expanded into Pennsylvania.
The group has taken over the Sherman,
l,200-.seat house in Stroudsburg, and the
Plaza, 700-seat house in East Stroudsburg, Pa.
Golden Damaged by Fire
NEW YORK — A biukstagc fire at the
Golden Theatre July 12 damaged the sound
projection booth, the screen and some stage
backdrops before it was put out by the
sijrinkler system. The former legitimate
house, now closed for the sununer, had been
playing first run foreign films and an occasional
two-a-day engagement during the
past season.
jiopoQ^j^, Hospital
ALBANY—Plans for a giveaway to raise
SIO.OOO for the Will Rogers Memorial hospital
a I Saranac Lake were discussed by film men
here this week. The meeting came on the
heels of a similar session held in Buffalo
last week.
Tentative plans for the campaign called
for 50 prizes, including an automobile and a
fur coat. The date has not been set, but officials
hoped it could be staged sometime in
October at either the Palace Theatre or the
State armory.
be given to
AT BUFFALO MEETING
The SIO.OOO expected from the program will
the WUl Rogers Memorial hospital,
a project which is partially supported by
motion picture distributors.
The committee in charge of the Albany
drive was appointed at the Buffalo meeting
and included Ray Smith of Warners, who
was named general chairman of the local
campaign. Others attending the Buffalo
meeting included Jack Goldberg of MGM;
Jack BuUwinkle. Columbia; Gene Vogel. Universal-International;
Dan Houlihan, 20th-
Fox; Max Westebbe, RKO, and Edward J.
Wall, Paramount director of advertising and
publicity, representing Manager Ed Ruff.
The committee members expressed hope
that local merchants would give donations
to the program. Committees to handle arrangements
were appointed.
THE COMMITTEES
The ticket committee is headed by Bullwinkle.
The finance committee includes
Goldberg and Westebbe; prize committee,
Vogel, Artie Newman of Republic, Eddie
Ruff of Paramount, and Houlihan; publicity
committee. Wall, Floyd Fitzsimmons of MGM,
Seymour L. Morris of the Schine circuit, and
Jerry Atkins, Warner Theatres; donations
committee, Herman L. Ripps of MGM, Harry
Alexander of Eagle Lion, Gene Lowe of U-I
and Charlie Dortic, Columbia.
The theatre committee is made up of
Charles A. Smakwitz, assistant zone manager
for Warners, chairman; Saul J. Ullman,
Fabian circuit; J. Myer Schine, Schine circuit;
Mike and Sid Kallet, Kallet circuit;
William C. Smalley, Smalley Theatres; William
E. Benton. Benton circuit; Harr-' Lamont,
Lamonl circuit; Neil Hellman. Hellman
Theatres, and Leonard L. Rosenthal, counsel
to Upstate Theatres, Inc.
Alexandria Bay Drive-In
Opened by McNamara
ALBANY— Another drivo-in was added to
the growing list in the Albany exchange with
the opening of the Bay Drive-In at Alexandria
Bay by Mrs. Antoinette McNamara. Mrs.
McNamara at one time operated the Valatie
in Valatla. Carl Nilman now conducts that
house and was reported associated with Mrs.
McNamara in the drive-in venture.
Lead in
Forgotten Women'
In Jeffrey Bernerd's upcoming production,
"Forgotten Women," to be productnl for
Monogram, Konc Richmond will take the role
as the male lead.
BOXOFFICE
:
H, 1948

itiire,
as
. . Jim
. . . Baroudi
•KaBU"'''
(dtleVaUti*
f
toiidiJtts
Video Coverage Set
For Third Parly
NEW YORK—The Third Party convention
w;U have full television coverage during Its
three-day session at Philadelphia July 23-25.
The party Is backing Henry Wallace.
The general television comnalttee for pooled
coverage of major political conventions completed
plans for handling the convention
July 13. J. R. Poppcle. president of Television
Broadcasters Ass'n and coordinator of the
committee, presided over the July 13 meeting.
Cameras will be .set up inside and uut.side
Convention Hall. There al.so will be coverage
for a special Third Party rally at Shibe Park
July 24.
The following broadcasters will be represented
at the convention: NBC. CBS, Du-
Mont. ABC and Philco. They will service
stations in Boston. New Haven. Schenectady,
New York, Philadelphia. Baltimore and Washington.
World Video, N. Y. Actors
To Make Tele Programs
NEW YORK—World Video, Ins., in association
with Actors' Studio, Inc., is preparing
an audition presentation for a new series of
half-hour dramatic television programs. The
audition program, as well as the succeeding
shows. Will be adapted from one-act plays
and short stories selected by John Steinbeck,
vice-president of World Video. The series
will be reproduced on film to enable potential
sponsors to obtain national coverage.
Burgess Meredith will narrate the audition
program and the succeeding shows. Ella
Kazan, director of "Gentleman's Agreement,"
and Cheryl Crawford, Broadway producer,
are among the directors of Actors' Studio.
Marlon Brando and Kim Hunter, featured
In "A Streetcar Named Desire," and David
Wayne, featured in "Mr. Roberts." are among
the stage actors in the group.
Mar'ylcmd Censor Seeks
Ruling on Television
ANNAPOLIS, MD.—The Maryland attorney
general has been asked by the state cen.sor
board w'hether or not it should censor television
pictures.
Mrs. Helen Tingley, chairman of the board.
wrote to the attorney general that exhibitors
were complaining that television was competition
to films in theatres. She pointed out
that some television programs are made up of
films.
Mrs. Tingley said she had inquired in New
York, Ohio, Pennsylvania and Virginia what
action censors were taking in connection with
television and had been told nothing had
been- done as vet.
Televise 'Pimpernel'
NEW YORK—"The Scarlet Pimpernel," the
Sir Alexander Korda production starring
Leslie Howard and Merle Oberon, was showTi
on WPIX, the Daily News television station,
Sunday iJuly 18 1 the second in the series
of 24 Korda films to be televised weekly from
New York.
"Sanders of the River," starring Leslie
Banks, will be shown July 25.
Chill Wills Stars in Tulsa'
Chill Wills has been ticketed for a starring
spot in Eagle Lion's "Tulsa."
ALB ANY
Urrman I.. Kipps, MClMs a.sslstunt eastern
division manager, traveled to OloversvlUe
for a conference with Schinc circuit toppers
... A radio song Identification contest tied
In with "The Pirate" at the Palnce drew a
deluge of entries. Listeners to the program,
aired over WTRY, were asked to name tunes
"
played from the picture. Four "Pirate albums
and 16 pairs of passes were offered. The
response was .so terrific that prizes were extended
to eight albums and 160 free ducats.
C. J. Latta, former Warner Theatre upstate
manager, wrote a long letter to the gang In
the home office and said that he and his
wife were enjoying London. Latta said he
and Mrs. Latta drove from Southampton to
London after landing In England. He was
transferred to London several weeks ago . . .
More than 200 photographs bedecked the
walls of Fabian's Palace here in the annual
New York state Associated Press photography
contest.
Grant Mitchell, Hollywood film star, was
given the leading role in "The Late George
Apley" at the Spa Summer Theatre in Sara-
. . Harry
toga. The show opened this week .
Hellman, head of the Hellman circuit, was up
and around after a recent operation in New
York ... "A Date With Judy" was sneakpreviewed
at the Palace and Manager Alex
Sales said film men were well pleased with
the patrons' response.
Leo Rosen, assistant general manager for
the Fabian-Hellman drive-ins. was stricken
with a heart attack at his home recently . . .
The Palace did "big" business with the opening
of "The Emperor Waltz" . FrangooUes,
Paramount booker, his wife and child
camped at a state park. Jim made a 50-mile
Stanley Yentes,
trip daily to the office . . .
office manager and head booker for 20th-Fox,
GUEST — James Sauter (loft I deputy
commis.sioner of commerce of the city of
New York representing Judge Edward C.
Maguire, commissioner of commerce and
film coordinator for Mayor O'Dwyer,
meets with Ralph Cohn (right), president,
and Jules Brickcn (center), vicepresident
of Pioneer Pictures, Inc., at a
recent party hosted by Pioneer. The
new firm will make pictures exclusively
in New York with Sinclair Lewis' "Kingsblood
Royal." first on the schedule, to be
followed by an original, "The Broadway
Story."
and Howard Goldstein, RKO salesman, drove
to New York
. . .
The new drive-In at Burlington, Vt., operated
by Johnny Gardner of the Colony In
3chnectady. and Claude Watklns. chief projectionist
at the Albany Strand, wa.s reported
Max
doing terrific weekend buslne&s
Friedman. Warner Theatre.s chief buyer and
booker, was reported 111.
William C. SmaJley. president of Smalley
theatres, entertained film men who Journeyed
to Cooperstown for the annual game between
the Phlldalephia Phillies and the St. Louis
Browns ... A special screening of "Beyond
Glory" was scheduled for the Warner theatres
projection room July 21 for local West
Point alumni and their families . . . Mrs.
Helen Hadley. operator of the Valley In
Schaghticoke said that house was running
part time. Mrs. Hadley. who Is associated
with her father. Charles Orr of the Fair
Haven. Fair Haven. Vt.. said that motion pictures
were being shown In their Casino at
Lake Bomoseen. Vt.. one night a week.
Phil Baroudi of North Creek and Warrensburg,
and Bob Flockhart of the Star in
Corinth were among exhibitors who dared
the blazing heat for a trip to Filmrow. Other
callers were Jules Perlmutter of the Rlvoli,
Schenectady, and George Thornton, Orpheum
theatres in Saugerties and Tannersvllle.
Baroudi said the number of visitors to
the Philadelphia Phillies and the St. Louis
the Adirondack mountains was falling off.
He said visitors apparently didti't have as
much money to spend as last year's crowd
also reported "The Emperor
Waltz" did a fine weekend business in both
North Creek and Warrensburg.
Batavia Design Features
Modern Theatre Themes
BATAVIA, N. Y.—The recently opened
Mancuso Theatre makes use of enough electrical
wattage to light the entire town of
Batavia. A one-floor house, the architectural
motif emphasizes the spacious width and
height of the auditorium.
The exterior is of modern design with eight
heavy glass doors leading to a winding foyer
of mirrors. A completely equipped stage is
capable of accommodating a large-scale musical
production. Twenty-five Gas-Vac units
circulate 2.000.000 cubic feet of air every
hour with two huge fans pouring a steady
flow of filtered air into the theatre—cooled
and dehumidified in the summer, heated and
humidified in the winter.
Meredith Cramer, with 27 years in the theatre
business behind him. is general manager
for Mancuso Theatre. McMichael J. De
Angelis was the architect.
Cantor Named Guild Head
NEW YORK—Eddie Cantor was elected
president for the coming year at the armual
meeting of the Jewish Theatrical Guild of
America. Also elected were: George Jessel.
Jack Benny, Jack Pearl. William Morris jr..
Marcus Heiman. Emil Friedlander and Ted
Lewis, named vice-presidents. Dave Ferguson
will serve as executive secretary.
:J^lU»«
k
BOXOFFICE :: July 17, 1948
39

. . . Anne
. . Fred
, . Helen
. . Sue
. . Glenn
. .
. . . Henry
. . . Esther
. . Jimmy
. . Harry
. . Morris
. . Charlie
. . Kenneth
. .
. .
. .
. .
. . Carmen
. . Joe
. . Pat
WASHINGTON
T/ariety Club notes: A heavyweight boxing
bout will be staged August 2 between
Ezzard Charles of Cincinnati and Jimmy
Bivins of Cleveland for the benefit of the
Variety Club welfare fund. Charles Ford and
Charles Walker are co-chairmen for the
affair. Attending a press conference at Variety
Club were Harvey L. Miller, executive
secretary of the National Boxing Ass'n: Jake
Mintz, Pittsburgh manager of Charles: Leonard
Shane, Cleveland, manager of Bivins.
Fred Kogod, chairman of the Variety Club
welfare board, visited the Glaucoma clinic of
the Episcopal eye, ear and throat hospital,
and watched doctors treat victims of glaucoma.
For many years. Variety Club has
paid medical social workers at the clinic in
order that patients who suffer from the eye
disease may get personal attention and treatment.
Mr. and Mrs. Clark Davis, District thea-
tres, are visiting the Bill Hoyles at their
summer home in Woodland beach . . . Raymond
Malloy resigned from the Universal
booking department .
formerly of Peerless Pictures, is the new student
booker at 20th Century-Fox
Kohler has replaced Albert Landgraf as
booker for Baltimore, Washington, eastern
shore and western Maryland . . . Exploiteer
Bill Michalson and his family are vacationing
in Mississippi and Port Chester, N. Y,
,
.
. . .
.
Warner Theatres: News shows Warnerites
far afield as the vacation hiatus gets in full
swing. Earl Yates of contact is in Canada
de Mello has joined her children
at Colonial Beach Armstrong of
contact is visiting her daughter's family in
Leavenworth, Kas. Roby of contact
is vacationing, whereabouts unknown
Lois Copeland of real estate left no forwarding
address MacMillan, Warner
Theatre manager, has returned from his vacation,
part of which he spent in New York,
while Bill Ewing of advertising and publicity
has another week to go in Miami.
The Warner Theatre lobby is currently
graced by a svelte young plaster lady modeling
a striking gray linen dress fashioned by
government employe James Ro.ss jr. for his
girl friend, Nancy Selden. The dress was
tre, Martinsville, Va.
in.spired by one worn by Joan Fontaine in
the forthcoming "The Emperor Waltz" .
Bemie Depkin has clo.sed his Bee Dee Thea-
Doris Curran is
, . .
the new booker's clerk at 20th Century-Pox.
Ruth Carr, bookkeeper, drove to Alabama
in her new Pontlac
.
Norris' .secretary,
Mary Claspell, is vacationing . . . How-
40
Feafurea • Serials
Westerns
KAY FILM EXCHANGES
912 Thiid SI., N. W. Waihinglon, D. C.
THE IDEAL THEATRE CHAIRS
JOE HORNSTEIN has them
.
.
is in York state . . .
.
ard Russell, shipper, interrupted his vacation
to come back to the 20th Century-Fox's shipping
room due to the illne.ss of shipper Bob
Kuttler . Robertson, Covington. Va.,
expects to spend several weeks in Atlantic
City when his secretary. Hazel Aiken, returns
from her vacation in Philadelphia
Ian, young son of 20th-Fox salesman Ira
Sichelman. is spending the summer at camp
in Pennsylvania Block is now
the owner of the Midway Theatre, Elssex, Md.
Hiser's family is spending several
months at Fairhaven, Md. Henry's family includes
his charming missus Charlotte Anne,
son John jr., and daughters Charlotte Anne,
Nancy Fairfax, Cathleen Bowen, Linda
Frances, Sharon Elizabeth and Norma Deborah.
MOM items: Catherine Murphy has just
returned from a week's vacation in Florida
Blendman is vacationing in New
England . . . Marguerite Voight and Peggy
LeCompte spent the weekend in Colonial
Inspector Alice Clark is vacationing
Beach, Va. . . .
. . . Ditto Booker Ida Barezofsky who
New Dorothy Boggs
spent the weekend in Colonial Beach
Members of the office staff along w'ith exhibitors
and patrons sneak previewed "A
Date With Judy" at Loew's Palace.
At Universal, Carolyn West, booker's clerk,
is resigning to await a visit from the stork
. . . Stella Leary, assistant cashier, is leaving
to stay at home and keep house
Eagle Lion's Bob Grace is vacationing in
Florida, accompanied by his wife Gussie.
Mrs. Grace is Helena Rubinstein's representative
at Jelleff's Mendelson,
Film Classic's salesman, spent several days
in Norfolk, Va.
Walter Roth, Apex Theatre, took second
prize for his coal mine building in the annual
contest of the Metropolitan Society of
Model Engineers. His model will be displayed
at the union station. Roth is a reporter for
the Model Engineers Journal as well as program
director for its special events . . .
Dorothee Solomon of NSS married Gerald
Brotman and is apartment hunting .
Irving Berg and Frank Green were in from
the home office to visit . . . Carter Barron,
Loew's division manager, is making nice
progress after a knee operation at Doctor's
hospital. One can't get into Carter's room
for the flowers.
Sara Young represented Local F13 at a
meeting in Harri-sburg on Sunday . . . Frank
Boucher has a new secretary, Marion Hammond
. Sanford is planning a vacation
at Carega Lake, N. Y. . . . Charlie
Demma and family have returned from a two
week trip to Montreal .
.
. . . Ditto L. E. Jones, Mount
Earic Westbrooke of Fabian Theatres is
deserving a long rest due to the struggle he
had with weather, mud. etc.. In opening the
new Norfolk Drive-In Duke,
St, Mary's Theatre, Leonardtown, was u caller
on Fllmiow
Airy, Md.
Sign ior Musical Short
Voeiillsl.s Clark Ueiinls and Virginia Maxey
have bfen signed by Producer Will Cownii for
a mu.slcul short to fealuie Charlie Biiniel imd
his orchestra, to be released by Universal.
Propose Fire Guards
In Amusement Spots
PHILADELPHIA—Every amusement place
in the city with a seating capacity of 100 or
more would be required to employ a fire
guard under a bill recently considered by
city council's committee on public safety.
The measure was an outgrowth of the committee
of fifteen's investigation of the fire
marshal's office. The committee wanted most
of the firemen employed in the office put
back on fire duty with the personnel ol 58
reduced to 27, including civilians.
To achieve this, it was suggested that the
burden of complying with regulations be
placed on the proprietors of amusement places
by requiring them to hire fire guards who
would be licensed by the director of public
-safety.
As introduced, the ordinance left open the
audience capacity of the amusement places
that would be affected and the license fees
to be charged. After discussion, the audience
minimum was placed at 100 and the
original fee at S5 with SI annually for renewal.
After a motion to adjourn hearings temporarily,
a member of the committee stated.
"I advise you not to be hasty in postponing.
This bill is 'must' legislation." However, a
postponement was seconded and passed, and
a public hearing was scheduled.
RICHMOND
T^an Wilkinson, assistant in the advertising
department at the Neighborhood home office,
is vacationing in Florida with his famili'.
Morris Nunnally, accounting department, returned
from his vacation and Dick Overton
left to begin one . Cavallero and
his orchestra appeared at the Cavalier Arena
on July 15 . . . Frank Nichols, William Gill.
and Charlie Hayward, former employes at the
Grand before enlisting in the navy, were in
town on leave from Great Lakes naval center.
.
.
Stewart Tucker of the State and his brother
Ben are planning a trip to New England for
the latter part of July Uzzolinl Is
Charlie Hulbert's new assistant at the Colonial
Bob Fulwlder, projectionist at the
. . . Grand, spent a recent weekend in Roanoke
"January Thaw." current
visiting friends . . .
at the Richmond Summer Theatre, is enjoying
excellent business Engan.
daughter of manager Bob Eagnn at the National,
is filling in as cashier at the CoIouIbI
for vacations.
Midget Racetrack Owner
Plans Nearby Drive-In
ALBANY William K Tlu)iiip.s»m, president
of the newly formed Raceway Realty Co.,
has announced plans to build a drivc-ln on
a 12-acre lot adjoining the Empire midget
aulo race track. The drivc-ln will be named
I he Menands and will cost between $60,000
and $80,000. It will accommodate 500 car*
and motion pictures will be .shown every
night except We

. . Gene
. . Ike
Local
PHILADELPHIA Park-In Co. Palenis HARRISBURG
n spccliU midnlRht showing of "Tap Roots"
was held lU the Goldman 'Dieatre In advance
of the premiere here. Press, radio and
television folk were Invited by Universal to
the special showing. Invitations also were
sent to "vlsltlnK firemen" here to cover the
Democratic convention. Stars of the film.
Van Hcflin, Boris Karloff. Richard Long and
Julie London were to appear at premiere
showings and at the preview to meet the
press. Stars previously autographed copies
of the book from which the film was made
at the book department of Gimbels. Headquarters
for the stars and Universal officials
were set up at the Ritz Carlton hotel, where
girls pinned "campaign" buttons on visitors
"I'm a delegate to the permiere of 'Tap Roots'
at the Goldman Theatre."
Of great interest to film men was an announcement
made by Zenith Radio Corp.
president. E. F. McDonald jr., declaring that
phonevislon was "Just around the corner,"
and that it would not be long before a person
could call the telephone operator and,
without any interference In phone service,
see first run motion pictures on a phonevision-television
receiver for a modest charge
which would be added to the monthly phone
bill.
Oscar Neufeld, the mayor of Vine Street,
famed here for his
"
"Miss Philadelphia connections,
as well as his motion picture connections,
received the franchise for the Mrs.
America contest in Philadelphia and South
"Superman," the new motion picture
Jersey . . .
serial, will make its local bow in no
less than a dozen theatres simultaneously.
Harry Fried, 58, Stricken;
Philadelphia Exhibitor
PHILADELPHIA—Harry Fried, prominent
main line motion picture exhibitor, died recently
after an illness of several weeks in
Bryn Mawr hospital. He was 58.
Before entering the motion picture business,
FYied w-as active in textile and real
estate fields here. At the time of his death
he owned and operated the Anthony Wayne
Theatre in 'Wayne, the Suburban in Ardmore,
and the Riant and Forrest in Conshohocken,
Pa. He was also connected with the City
Line center, a new development under construction
on City line avenue.
He is survived by his wife Florence, a
brother Morris, and by six children. Irving,
John and Bernard Fried, Mrs. Harry F. Penneys,
Mrs. Louis F. Cohen and Mrs. Aaron
Baer. Funeral services were held at the
Rosenberg funeral parlors.
In respect to Fried's memory, his theatres
were closed.
O'Dwyer, Whalen Thank
Schwartz for Aid Offer
NEW YORK—Mayor William O'DwTer and
Grover A. Whalen. chairman of the Golden
Anniversary committee for New York City,
have thanked Fred J. Schwartz for the
MMPTA's offer to help the celebration.
Schwartz, MMPTA president, had sent
O'Dwyer a copy of a resolution passed by the
organization volunteering cooperation.
BOXOFHCE :
Are Called Invalid
WILMINGTON, DEL —Answering charges
(>( patent Infrlnm'mcnt brought against them
by Park-In Theatres, Inc.. of Camden, N. J.
In U.S. district court here, Fabian E^ntcrprises.
Inc.. and Fabian Securities. Inc.,
operators of conventional theatres and drive-
Ins In New York state, Virginia and Pennsylvania
have characterized the Holllngshead
patent as "Invalid and void."
This patent, U.S. Letters Patent 1909537,
which was a.ssigned to Park-In by Richard
M. Holllngshead Jr. In 1933, claims the invention
of the drive-in as an original device, and
Park-In has been licensing territories for the
construction of such theatres and claiming
royalties. Park-In had charged that Fabian's
drive-ins embody the Holllngshead patent
features, but that Fabian neither paid royalties
nor applied for licenses.
LACK OF CLARITY CHARGED
In its answer, Fabian stated that the patent
is void becau.se Holllngshead is not the original
inventor. Alleged improvements were
known and used by others both in the U.S.
and abroad before the patent was granted,
Fabian contends. The invention, the answer
continues, is not patentable within the meaning
of patent laws, and it is not an invention
in view of the state of the art prior to
granting of the patent. Claims of the patent,
it is held, are indefinite, ambiguous, and
b.-oader than justified, and descriptions of the
de\'ite are said to be without definiteness
and clarity required by law.
As a further, and separate, defense, Fabian
avers that Park-In is barred from maintaining
suit by reason of having mishandled and
misused its patent because of its restrictive
licensing agreements, and attempted enlargement
of monopoly. This .same defense
has al.so been presented in the action of
Park-In versus Paramount-Richards Theatres
and others in the Delaware court, an action
now pending adjudication.
PERM.\NENT INJUNCTION ASKED
The Fabian answer lists 11 American and
one German patent purportedly issued prior
to the Holllngshead patent and covering all
of the letter's features. Three instances of
use of drive-in principles before the Holllngshead
patent was granted were listed by
Fabian attorneys.
Fabian is requesting that the court dismiss
the Park-In action on the grounds that Fabian
has committed no act of infringement
since the Holllngshead patent is void and
unenforceable. Dismis.sal of the complaint is
also .sought on the grounds of plaintiff's misuse
of his patent, and the court is asked to
grant a permanent injunction restraining
Park-In from charging infringement.
Thomas Cooch is attorney for Fabian, and
Arthur G. Connolly is acting for Park-In.
Both attorneys represent Wilmington law
firms.
Eerish to Join N. J. Chain
NEW YORK— Archie Berish. chief booker
for Warners New York exchange, will resign
September 1 to become head booker for the
Trenton-New Brunswick Theatres Co. He
will operate out of the Walter Reade home
office. Reade is co-owner with RKO of the
13-house New Jersey chain. Berish has been
with Warners for 20 years.
T«o iiiiirr Chertcoff thcatre.s in the Harrisburg
suburban area have Installed hearing
aids In certain .sections. The latc.it to provide
the a.s.

Start Move to Get
First Remittance
LONDON—American film companies have
made their first move to secure start of
monthly remittances under the 75 per cent
tax settlement agreement. Statements were
filed with the Anglo-American control board
of July 14 on the total receipts since June 14.
The remittance will be $1,416,000, which is
one-twelfth of the $17,000,000 total provided
for in the pact negotiated by Eric Johnston
for the MPAA and James Mulvey for SIMPP
with Harold Wilson, president of the British
board of trade.
After the monthly statements are filed the
Bank of England will, under the plan, convert
the money into dollars payable in the United
States. The participating American companies
share on a percentage basis.
Bogota Theatres Unhurt
During April Rioting
NEW YORK—William DeMello, Caribbean
manager for Western Electric, reports that
theatres in Bogota, Colombia, were untouched
during riots of April 9 when heavy damage
was inflicted on the city. Business in Colombian
theatres, he adds, has been uniformly
good with considerable theatre construction
taking place outside of Bogota. Although
quotas are still being allowed film distributors,
restrictions on remittances have
tightened.
DeMello, here for conferences with Westrex
Corp. officials, will return to his Bogota headquarters
in September after a vacation.
Target Films Completes
Documentary Feature
NEW YORK—Target Films. Inc., an independent
producing group, has completed its
first feature, "Strange Victory," a documentary
filmed entirely in and around New
York.
Alfred Drake, Muriel Smith and Gary Merrill,
all stage performers, are the commentators.
The picture was produced by Barney
Rosset jr., and written and directed by Leo
Hurwitz.
Columbia Begins Shorts
Featuring Didrikson
NEW YORK—Columbia has begun production
on the first of three golf shorts starring
Babe Didrikson Zaharias, famous woman
athlete. The shorts will be part of the World
of Sports series with Bill Stern as narrator.
Mrs. Zaharias will demonstrate the technique
that brought her top honors. Newsreel
footage of her tournament victories will be
incorporated into the reels, the first of which
is to be released in the fall.
'Illegals' Opens in N. Y.
NEW YORK—"The Illegals," produced,
written and directed by Meyer Levin for
Americans for Haganah, opened at the Ambassador
Theatre July 14. An invitational
showing, which was held the same evening,
was attended by representatives of the government
of Israel and delegates to the United
Nations.
42
Kreisler Sees Pope Pius
On Film Industry Survey
NEW YORK—B. Bernard Kreisler, who is
making a survey of the motion picture industry
in 17 countries of Europe, had a special
audience in Rome with Pope Pius XII
who stressed' the importance of selecting
proper stories for motion picture presentation.
The pope commented that the influence of
films upon the people of the world makes it
urgent that great care should be used in
presenting subject matter that embraces the
religious, moral, cultural and educational
facades of everyday practical life. The pope
said that communist propaganda should be
avoided under all circumstances.
Since leaving New York in October, Kreisler
has visited 12 other countries besides Italy.
He will return to America in late September
after completing his industry survey in Austria,
Hungary. Czechoslovakia and England.
Kreisler, who was formerly the impartial government
representative on the Hollywood motion
picture code board, will turn his report
over to the Harvard University Graduate
School of Business Administration.
J. D. Trop Forms Company
To Produce Bi-Linguals
NEW YORK—J. D. Trop. formerly associated
with Harry Sherman in the prodXiction
of features for Paramount, has formed
J. D. Trop Films, Inc., for the production of
bi-lingual features in this country and abroad.
Trop is president, Barend Broekman is vicepresident
and Marcel Broekman, secretarytreasurer.
Broekman, who produced pictures in Europe
before World War II, has left for a ihreemonth
survey of production and distribution
on the Continent. His first stop will be Amsterdam
where he will remain until his Cinetone
Studios, seized by the Nazis in 1940, are
returned to him. Later Broekman will go to
Paris, Rome, Brussels and other European
capitals.
License Job to Cannella,
Succeeds B. Fielding
NEW YORK—John M. Cannella,
commissioner
of water supply, gas and electricity, has
been appointed license commissioner by
Mayor William O'Dwyer. He filled the post
left vacant by Benjamin Fielding, who resigned
recently to join Loew's, Inc.
Canella became a department commissioner
Jan. 1, 1946 when O'Dwyer was sworn in as
mayor. He is 40 years old and' formerly was
an assistant U.S. attorney.
Duff Named Sales Head
Of Popular Pictures
CINCINNATI—Donald R. Duff has been
made general sales manager of Popular Pictures
Co., which distributes Realart and
other independent product. Duff and Lee L.
Goldberg will concentrate on the circuits and
theatres booked out of Cincinnati.
Samuel Weiss, formerly manager in the
Eagle Lion St. Louis office, has been named
to cover the southern Ohio and eastern Kentucky
territory for Popular Pictures.
20th-Fox Rents Studios
In Italy for 'Foxes'
ROME—Twentieth Century -Fox will spend
blocked lira earnings to rent six sound stages,
technical equipment and office space in the
Cinecitta studios, just outside this city. The
deal was signed with the Italian government
July 14.
"The Prince of Foxes," starring Tyrone
Power, will be the first film to be made in
the studios. Power and a Hollywood company
are now in Italy, and shooting will begin
soon.
Emanuel Silverstone of 20th-Fox International
estimated that the film will cost about
$1,000,000 in lira plus an undisclosed number
of dollars paid in the U.S. to the cast and
for special effects.
Kollmyer Named Chief
Of WE China Office
NEW YORK—William E. Kollmyer will
head the Chinese operations of the Western
Electric Co. of Asia. He will replace David
D. Wight, who will be assigned to other
duties. Kollmyer's headquarters will be in
Shanghai.
He left New York July 15 for Hollywood
where he will study new studio developments.
From Hollywood he will fly to Sydney to
supervise the installation of Western Electric
equipment at the Commonwealth Film Studios
and Fox Movietone News.
Kollmyer supervised the use of sound recording
and photographic equipment while
he served with the army from 1942-45. After
his discharge he joined the headquarters
staff of Westrex Corp., a Western Electric
affiliate.
Television Warning Puts
Damper on Delegates
PHILADELPHIA—Photographs of wellknown
Democrats being made up for television
and a printed warning to delegates
to be on their good behavior have taken
some of the old-fashioned "whoop-de-doodle"
out of this convention. An inebriated delegate
can't get on the floor. In the good old
days he could sleep in his sefit if he wanted
to do so.
The closing paragraph of the television
warning read: "We must not forget that millions
of curious eyes are on us at all times,
as well as many more millions of ears tuned
to the broadcasts. Our attention to these
points means votes."
Television Equipment Held
For Third Party Meeting
PHILADELPHIA—Television apparatus used
for the Republican and Democratic conventions
will be kept in convention hall for the
Third Party convention of Henry Wallace's
followers. Headquarters also will be maintained
by the pool in the Bellevue-Stratford.
American Broadcasting Co. also i.s planning
television coverage of the predicted rump
coiivention of southern Democrats at Birmingham,
if it is held.
Paired in Top Spots
Mary Beth Hughes and Charles Russell are
paired in top spots in Film Classics' "Inner
Sanctum."
BOXOFFICE ;: July 17, 1948

I
OLLYWOOD
NEWS AND VIEWS OF THE PRODUCTION CENTER
Uuiiuuuua ujpce— iiuile lly at 6-iu4 Hollywood Blvd.: Ivan Spear, Western Manager)
Legal Battle Looms
On 'Harvest' Script
HOLLYWOOD— Probability of a legal battle
loomed with the sudden schism develop'-
ing between Trinity Films, independent unit
headed by William Bacher, and the Selznick
Releasing Organization, which cancelled
plans for participating in the filming of
Bacher's "If This Be My Harvest" for SRC
release, and isithdrew the services of three
SRO stars, Valli, Robert Mitchum and Louis
Jourdan. The trio had been set on a loanout
to topline the Bacher film.
SRO and Vanguard officials declared in an
official statement that the negotiations had
never been concluded and that Bacher's script
"had not yet been rewritten in accordance
with assurances given during the negotiations
to us and oiu- artists, consistent with
our policy of jealousy guarding the roles for
the stars whom we have developed." The
Selznick communique added that Bacher had
stated his intentions of rewriting the script
"in order to meet the criticisms of it" by
Selznick and the players, and that on the
other hand the Trinity topper "had presented
the script as final for purposes of the
financing of the film. We could not accept
this inconsistency ..."
Bacher retaliated with the declaration that
the matter had been placed in the hands of
his attorneys, that Selznick had approved the
"Harvest" script on its merits, and that "we
have met every condition and fulfilled every
requirement of our agreement ..."
Meantime production on the film has been
indefinitely postponed.
Film 'The Nisei Story'
For Orient Showings
HOLLYWOOD—As a contribution to the
winning of the peace in occupied areas and
under war department sponsorship, production
was launched at Enterprise on "The
Nisei Story," a documentary short dealing
with the reintegration of Japanese-Americans
into U.S. civilian life following World War II.
It is being produced by Bob Joseph, former
Enterprise blurber now with the war department's
information service. Albert Band, Enterprise
story editor, will direct. Cooperating
in the filming are the Nisei Veterans' Ass'n
and the Japanese-American Citizen's league.
Koenig Contract Renewed
HOLLYWOOD—Lester Koenig's contract as
an associate producer with Liberty Films,
sharecropping unit affiliated with Paramount,
was renewed for another year. He is currently
working with producer-director WUliam Wyler
on "The Heiress."
Future of Video Debated
At Ad Club Gathering
HOLLYWOOD—Television and its place in
the entertainment world was subjected to
another thorough discussion at a meeting of
the video panel of the Hollywood Advertising
clug, attended by such industry representatives
as Ronald Reagan, president of the
Screen Actors Guild: Rodney Pantages, first
run exhibitor; Phil Booth of Paramount's local
video outlet, KTLA; and William Lasky,
independent motion picture and television
producer.
Reagan opined that television's rapid
growth will force film producers to improve
the quality of standard theatre fare and predicted
video will bring a boom to the acting
profession.
Pantages echoed the sentiments of other
members of the exhibition field when he told
the assemblage that nobody yet knows exactly
what the final relationship will be between
television and motion picture theatre operation.
New Sensitized Film
Cuts Lighting Costs
HOLLYWOOD — Lighting costs on films
shot in Cinecolor will be reduced by "at least
50 per cent" with adoption of a new development
in hypersensitizing film, it was predicted
by Cinecolor's board chairman, A. Pam
Blumenthal, at a demonstration staged for
more than 100 members of the Society of Motion
Picture Art Directors.
Use of the new process, it was said, in conjunction
with Cinecolor's new 1,000-foot camera
magazines, will allow pictures to be shot
in that tint for approximately 10 per cent
more than the cost of black and white.
INDUSTRY TEAMWORK — Such was
the keynote of the huddles between William
Ferrari (left), president of the Society
of Motion Picture Art Directors,
and A, Pam Blumenthal, Cinecolor board
chairman, when they met at Cinecolor's
Burbank plant with more than 100 members
of the SMPAD to discuss new developments
in the color processing field.
Fairbanks Also Puts
Democrats on Video
HOLLYWOOD—As was the case with the
Republican convention in Philadelphia, comprehensive
video film coverage also was given
to the Democratic conclave which was held
there this week. Representing NBC was
Jerry Fairbanks Productions, with Paul Alley,
head of the Fairbanks-operated NBC newsreel,
on hand to supervise and narrate. Jesse
Cabin, news editor, directed shooting on the
convention floor. Camera crews were slated
to film daily 15-minute resumes of convention
highlights and three ten-minute special
newsreels featuring assembly "color." Daily
25-minute kinscope recordings also were
planned.
As with GOP coverage, film shot up to as
late as 11:15 p. m. was scheduled for telecasting
at 10:15 a.m. the following morning,
while special 16mm prints were rushed by air
to stations in Salt Lake City, St. Louis, Detroit,
Milwaukee, Minneapolis, Boston, Cincinnati,
Cleveland, Buffalo and Los Angeles.
Local video experts got their first glimpse
of the new kinescope recording system Tuesday
1 13 1 when the Academy of Television Arts
and Sciences held a demonstration session.
James Nicholson, operator of the Picfair Theatre
here and organizer of the Television
Relay Corp., addressed the meeting and demonstarted
his recently-developed system.
Also on the program was Don MacNamara
of Telefilm, Inc., who discussed the new rapid
processing technique now used by his organization
on film shot for television.
Video contracts with International Telefilms,
a New York organization, were signed
by Budd Schulberg. novelist and screen
writer, and John Kieran. radio personality
and sports authority. Schulberg will script
and direct a sports and physical fitness series,
while Kieran is set to star in a series called
"Kieran's Kaleidoscope."
Inaugurating a pohcy of making special
television trailers for all future releases,
Paramoimt delivered a video exploitation
trailer for "Dream Girl" to Station KTLA
here for telecasting during the film's engagement
at the Hollywood and Downtown Paramount
theatres. The two-minute plug was
being broadcast twice daily.
Howard Hawks Signed by 20th-Fox
HOLLYWOOD—Howard Hawks has signed
with 20th-Fox to direct four pictures to be
made at the rate of one a year. Fu-st on the
docket will be "I Was a Male War Bride'' for
Producer Sol Siegel. Hawks' last assignment
was "Red River," for United Artists release.
BOXOFFICE : : July 17, 1948 43

-
FRANK
STUDIO PERSONNELITIES
Blurbers
Metro
TED MORRIS returned to his publicity desk after
a month's vacation in Mexico.
FRANK WHITBECK, studio advertising head, left
Hollywood hospital after on operation. He will remain
at home a week before returning to the studio.
Monogram
BOB FENDER signed with Allied Artists to handle
publicity on the Jack Wrather production, "Strike
It Rich." The picture will be shot on location in
Texas.
United Artists
BOB ARMSTRONG moves over from his Metro
publicity post to lake over the publicity directorship
of Lester Cowan Productions.
Brieiies
RKO
Comedian LEON ERROL signed a contract calling
for him to make three two-reel comedies within
the next month.
Republic
FRANK NELSON will narrate two cartoons curreTitly
being made by Impossible Pictures. Included
are "Bungle in the Jungle" and "The Three
nies—Sola, Tonka and Ha-Ha."
Min-
Universal-International
Producer Will Cowan signed vocalists Clark Dennis
and Virginia Maxey tor a musical short which
will feature Charlie Barnet and his orchestra.
Cleffers
Metro
LENNIE HAYTON will conduct the : background
music for "The Barkleys of Broadway, " which topwith
Charles
lines Judy Garland and Fred Astaire
Walters directing tor Producer Arthur Freed.
United Artists
HEINZ ROEMHELD was engaged by Producer
Harry M. Popkin to compose and conduct the musical
score for "My Dear Secretary."
Universal-International
SKINNER was assigned to score "Family
Honeymoon," which toplines Claudette Colbert and
Fred MacMurray.
MIKLOS ROSZA drew the musical directorship for
"Criss Cross."
Scoring on "The Countess of Monte Cristo" was
begun by LEITH STEVENS.
Meggers
Columbia
The directorial assignment for "Born Yesterday"
was handed to CHARLES VIDOR. The Broadway
plcry from which the picture will be adapted was
written by Garson Kanin.
Monogram
Harry Lewis and Hal Shelton, who head Master
Films, Inc., have pacted WILLIAM BODINE to
direct their initial production, "Incident."
LESLEY SELANDER will direct Jack Wrather's
"Strike It Rich," starring Rod Cameron, Bonita
Granville and Don Castle.
20th-Fox
LLOYD BACON will meg George lessel's production
of "Oh, You Beautiful Doll," based on the
life and songs of Fred Fisher.
The directorial assignment for 'Waltz Into Darkness,"
a George Jessel production, goes to JOHN
M. STAHL.
Universal-International
MIKLOS ROSZA has begun the scoring of the
Harold Hecht-Norma Productions film, "The Unafraid."
CHESTER ERSKINE was slated to double as
producer-director on "Take One False Step . .,"
.
a modern adventure melodrama with present-day
Los Angeles and New Mexico as the locales. Irwin
Shaw will write the screenplay from his original
story.
Options
Columbia
Three radio sports announcers, HARRY WISMER,
TOMMY HARMON and BOB KELLY, were signed by
Producer Sam Kitzman to play themselves in "Triple
Threat." RICHARD CRANE will play the lead.
Italian actress ESTHER MINCIOTTI was cast in
a featured role in "The Lovers," co-starring Cornel
Wilde and Patricia Knight.
Eagle Lion
IIM DAVIS was pacted for one of the leads in
the Cinecolor outdoor action drama, "Red Stallion
in the Rockies." Ralph Murphy directs for Producer
Aubrey Schenck.
A starring spot in Walter Wanger's "Tulsa" goes
to CHILL WILLS.
Enterprise
Broadway actor WILL LEE drew a featured spot
in "The Numbers Racket." Into the cast goes
'ORGIA BACKUS, joining John Garfield, Thomas
Gomez and Beatrice Pearson.
Film Classics
MARY BETH HUGHES and CHARLES RUSSELL are
paired in the top spots of the MRS production,
'
'Inner Sanctum. Lew Landers directs with Richard
Morros as executive producer and Samuel
Rheiner and Walter Shenson co-producing.
Metro
ALAN MARSHALL et to join Judy Garland
SHOWMEN WITH WINGS—Robert L. Lippert jr. licked the daylight savings
problem confronting: him in the management of the Contra Costa Motor-In Theatre
when the 20-year-old son of the northern California circuit operator and president
of Screen Guild Productions tied in with a nearby airport to stage a spectacular
airshow during the extra hour of daylight before film show time. Young Lippert,
pilot by day and theatre manager by night, directed the show from a perch atop
the Motor-ln's projection booth. He reported the turnout was tremendous and
by show time his seven-acre theatre was jammed to capacity.
Lippert (second from left) poses with Pilots Don Murphy, Rod Christenson and
Charlie Brea.
and Fred Astaire in the toplines of "The Barkleys
of Broadway."
Signed for a character role in "The Bribe" was
SAMUEL S. HINDS. Robert Taylor, Ava Gardner,
Charles Laughton, John Hodiak and Vincent Price
are toplined.
Inked for a spot in Mervyn LeRoy's production
of "Little Women" was ELIZABETH PATTERSON.
Monogram
PETE PERKINS plays a supporting role in "The
Sheriff of Medicine Bow." GEORGE LEWIS, FRANK
LA RUE, BILL KENNEDY, CAROL HENRY and BOB
WOODWARD were added to the cast which toplines
Johnny Mack Brown.
KANE RICHMOND wcis selected as the male lead
in Jeffrey Bernerd's upcoming production, "Forgotten
Women," based on the current campaign
to keep women out of bars.
FRANKIE DARRO, GABRIEL DELL, BILLY BENE- .
DICT, BENNY BARTLETT and DAVID GORCEY were
set for roles in "Bowery Comeback."
Producer Jack Wrather signed ELLEN CORBY and
LLOYD CORRIGAN for featured roles in "Strike It
Rich."
Paramount
"Kitchens of the Future" will be the subject of
Jerry Fairbanks' next Popular Science short subject
with Eloise Hardt slated to portray the featured
role of d typical modern housewife.
Joining Alan Ladd and Donna Reed in the cast
of "One Woman" is JUNE HAVOC. The film version
of Tiffany Thayer's novel will be directed by Lewis
Allen. DAVE WILLOCK will play an important spot
with Alan Ladd.
Irish actress UNA MORTISHED will have a featured
pott in William Wyler's "The Heiress." HARRY
ANTRIM was secured for a supporting role. Slated
lor the company is RUSSELL CONWAY. Sir Ralph
Richardson, Montgomery Clift and Miriam Hopkins
appear with Olivia de Havilland.
RKO
JEFF DONNELL wds given an important role as
the wife of Sonny Tufts in "Interference." Also
added to the cast were DON BEDDOE, DICK ERD-
MAN, CHARLES LANG, ALEX SHARP, BOBBY ELLIS
and lACK PAAR. Jacques Tourneur is directing
with Robert Sparks as producer.
ELMO LINCOLN, who played the first screen
Tarzan 30 years ago, will appear in Sol Lesser's
current production of "Tarzan and the Arrow of
Death," which features Lex Barker in the title role.
Republic
Into "Federal Agents vs. Underworld, Inc. go
JAMES DALE, CAROL FORMAN, BRUCE EDWARDS,
TOM STEELE and DALE VAN SICKEL.
PAUL FIX will play a top supporting part in
"Wake of the Red Witch," which Edward Ludwig
directs for Producer Edmund Grainger. GIG YOUNG
was added to the cost.
20th-Fox
"ICHARD WIDMARK draws the male lead in
"Cloak of Innocence," an original by Ketti Frings
Producer-Direct
Preminger'i
slate following his current "The
Replacing Martha Stewart ir
Sunday" is VEDA ANN BORG,
star slated instead for a role in
"Call Me Mister."
MARK STEVEN3 has had his opt;
another year.
United Artists
"Chicken Every
with the former
George Jessel's
renewed for
MELVILLE COOPER was secured for a 11 p role in
Lester Cowan's upcoming Marx Bros, film, 'Blondes
Up."
Universal-International
Into the "Fnmilv Honevmoon" company go HAR-
OI^D GOODWIN, NICK THOMPSON, CARL VERNELL
and LOIS HALL.
Cuban actress YOLANDA GONZALES was signed
by Producer Robert Arthur for a featured stint in
Abbott and Co-tollo's "Mevicon Havride." FRED
• -^'"SE. JOE KIRK, CHARLES MILLER and EDDIE
KANE joined the company.
Warners
CLARIE TREVOR was cast in a top spot in the
upcoming Joan Crawford starrer, "Flamingo Road,"
a Michael Curtiz production.
HARRY WOODS signed for a role in the Gary
Cooper starrer, "The Fountainhead."
Sixteen-year-old high school student MARY
FRANCES REYNOLDS hcTs been signed to a longterm
acting contract.
WALTER CATLETT has been secured to portray
the same role in "Look for the Silver Lining" that
he played in the stage version of "Sally" during
the 20s. June Haver stars in the film biography
of Marilyn Miller.
Scripters
Republic
GERALD GERAGHTY was set to develop "Powder
River," historical outdoor opus, as a starring vehicle
for William Elliott. Joe Kane is the producerdirector.
20th-Fox
JOSEPH FIELDS will write the screenplay for
44
BOXOFFICE : : July 17, 1948

^
EDWARD
k
George Jessel's production, "I Don't Care." Based
on the life of Eva Tonguay, the original story
is by Joseph Stanley.
Warners
JACK ROSE is polishing :reenplay ot "T
Guys and a Gal," forthc Dennis Morq<
Jack Carson-Doris Day con which Alex Gc
lieb will produce.
Story Buys
Enterprise
chos for Wolfgang Reinhardt's productio
Based on the lite of Elaine Townsend. 29-year-
ule.
old holder of a government subsidy to
Havana's Grande Casino Nacionale, the
be made on location in Havana.
Independent
who Albert S. Rogell and Manning Post, head
Gibraltar Pictures, purchased
J.
"Flannigan's Folly,"
an. original by George Milburn about a man who
violates the Tenth commandment, thou shalt not
covet.
Producer Roy Del Ruth acquired "Bright Is the
Sun," an original story by Mason Bean, as a
stellcfr vehicle for William Bendix. The yarn is
about a top sergeant to help make
who re-enlists
fighting men ot the new draftees.
Orbit Productions purchased an original story
titled "Alimony" by Sherman Lowe and R. K. Cole
which is based on the alimony racket.
Technically
Columbia
Producer Sam Kalzmcm signed ROBERT SNYDER
and PAUL SCHISSLER as technical advisers on his
professional tootball film "Triple Threat."
Eagle Lion
FRANK DURLAUF is the art director for Willi<
Mo; The Big Cat."
Enterprise
LEE GARMES wcrs signed as cinematography director
and AL VAN SCHMUS assistant director for
"The Luckiest Girl in the World."
Metro
DANIEL B. CATHCART was named art director lor
"Take Me Out to the Ball Game."
Monogram
Crew assigned to "The Sheriff of Medicine Bow"
includes EDDIE DAVIS, assistant; HARRY NEU-
MANN, camera; JOHNNY FULLER, cutter, and TOM
LAMBERT, sound.
Paramount
RKO
Film editorship of
FRED KNUDTSON.
"Interference" was handed
EARL WOLCOTT was
to
assigned
as sound engineer.
Republic
The cameraman assignment on "Federal Agents
vs. Underworld, Inc." goes to lOHN MacBURNIE.
REGGIE LANNING gets the top cameraman post
on "Wake of the Red Witch." lOE DILL was
named unit manager.
20th-Fox
BEN NYE wcfs reoptioned as chief ot the makeup
department.
United Artists
EDDIE PRINZ acts as technical adviser on "Lucky
Stiff," supervising nighf club sequences. ERNES'l'
LASZLO drew the camera assignment.
Warners
HUGH RETTICKER was handed the art directorship
of "Night Beat."
CARRERE will be the art director on
"The Fountainhead." Dialog director is JACK
DANIELS.
Title Changes
Columbia
SLIGHTLY FRENCH will be the final title for the
Dorothy Lataour starrer filmed under the tag of
"Let's Fall in Love."
Monogram
the upcoming Charlie
now called THE SHANGHAI
"Murder
Chan
by
mystery,
Alphabet,"
is
CHEST.
RKO
Samuel
ENCHANTMENT.
Goldwyn's "Enchanted" is now called
United Artists
Cowan's "Hearts and Diamonds" is now
Lester
BLONDES UP.
BOXOFFICE : : July 17, 1948
to
A
PROMISING and praiseworthy chapter
was written into Hollywood's turbulent
labor history when negotiators for the
Screen Actors Guild and the producers moreor-less
amicably resolved their differences
and arrived at a contractual understanding,
thereby averting the actors' strike which just
a few weeks ago looked inevitable.
Futhermore. the peaceful termination of the
bargaining is made all the more noteworthy
when viewed against the background of labor
strife which has been the industry's lot for
the past several years, and which reached its
apex of bitterne.ss and violence in the stillexistent
strike which stemmed from a jurisdictional
dispute between the lATSE and the
Conference of Studio Unions.
SAG'S victory—and there is no gainsaying
that the contract terms spell just that for
the mummers' organization—again highlights
the union as the indXistry's strongest, bestmanaged
solid-front labor group. Other
guilds and unions could benefit by paralleling
its policies and operations.
Just as it was starting to roll, motion pictures'
campaign to improve its over-all public
relations—the crying need for which recently
has commanded much attention from leaders
of the industry's every branch—was thrown
for another loss by the tragic death of Cinemactress
Carole Landis. L'affair Landis, and
the subsequent sensational investigation
thereof, again accorded the sob-sisters and
the purveyors of black headlines a bumper
crop of material for a field day, the net results
of which inescapably add up to the
detriment of films and the people who make
them.
Probably no one is directly to blame for
such incidents. They have always been Hollywood's
lot, and are certain to crop up
periodically.
So long as film folks and their glamour
command—and prosper through—intensive
publicizing, so will their occasional scandals,
tragedies or miscellaneous other vagaries be
fair game for the journalistic seekers of
luridness.
The incident—and those of similar ilk
which preceded it and inevitably will follow
—only tend to accent the necessity for current
plans for educating the public to the
industry s true and admirable place in the
American scene. They make the job a little
tougher but, by the token, will make its successful
accomplishment the more gratifying.
TITLE-TINKERS' CORNER
James Nasser changed the handle of "Some
Rain Must Fall" to "Cover Up."
An unusually logical transition among title
changes.
Westwood's wizards of production continue
to present irrefutable evidence that 20th
Century-Fox is keenly aware of the need for
economy.
One of their upcoming epics started as "A
Letter to five Wives," then was cut to "A
Letter to Four Wives." Dropping still another
spouse, the tag was cut to "A Letter to Three
Wives." At last report—and probably in an
effort to save postage—the picture was called
just "Three Wives."
Also on the studio's docket is "Beyond Five
Fathoms"—a story about the sponge-fishing
industry in Florida.
Even lir Monogram has one "Sixteen
Fathoms Deep"—a story about the spongefishing
industry in Florida.
Also regarding Monogram is the intelligence
that the Studio Club has launched a paper to
be turned out every six weeks by its members
and devoted to the activities of lot employes.
It's called "Lyre," and Scotty Dunlap hopes
that in reporting on his activities it will live
up to its name.
The producing King Brothers (Allied Artists)
and Independent Producer-Director
Steve Sekely don't see eye-to-eye. The Kings.,
have one coming up called "Focus." Sekely's
next try will be titled "Slightly Out of Focus."
Prom George Brown's becalmed blurbery
an item that President Ti-uman's favorite relaxation,
as reported by his executive aide.
Clark Clifford, is looking at motion pictures
—that he hkes comedies best and that one of
his recent favorites was Paramount's Bing
Crosby-Bob Hope-Dorothy Lamour opus,
"Road to Rio."
If one is to take at face value cm-rent predictions
of the political experts, comes next
January and Mr. Truman will have ample
time in which to indulge his "favorite relaxation."
Why shouldn't Paramount make the situation
perfect for him by toplining its itinerant
star-trio in "The Road to Independence-
Missouri?"
After gathering dust on the shelves of the
Brudern Warner's story vaults for nearly a
decade, Ayn Rand's best seller, "The Fountainhead,"
finally found its way before the
cameras.
First scenes filmed were located in a granite
quarry.
Despite its venerable position, the picture
apparently is content to start at the bottomu
Mann Home From Latin America
EUREKA, CALIF.—George M. Mann, owner
of the Eureka theatres and world traveler,
recently returned from an extended trip
through South America. Mann said that
while visiting the Latin American cities he
found American made motion pictures preferred
above all others. He said, however, that
nowhere were there better equipped theatres
than those in the Redwood theatre chain.
45

West: Here for conferences at MGM on the
new season's product and discussions of plans
for films to be made in England and Italy
were J. Robert Rubin, vice-president and
general counsel for LoeWs, Inc., and Charles
C. Moskowitz, vice-president and treasurer.
They huddled with Louis B. Mayer and other
studio executives.
West: James R. Grainger, Republic sales
chief, checked in from Manhattan for studio
parleys and discussions with executives of
National Theatres on bookings of several upcoming
Republic releases.
West : Due in later this month for meetings
with studio toppers was Eric Johnston, president
of the Motion Picture Ass'n of America.
On his schedule was a meeting to discuss
further plans for the formation of an all-industry
public relations council, preliminary
plans for which are now being discussed here
with industry executives by Edward Cheyfitz,
Johnston's executive aide.
East: Jacob Wilk, Warners' eastern story
editor, trained out for his New York headquarters
after studio conferences and a look
at forthcoming releases.
• • •
East: Gradwell Sears, United Artists president,
wound up a short Hollywood stay and
returned to his New York office. He checked
with George Bagnall, vice-president in charge
of production, on current and future filming
plans and also huddled with various UA producers.
North: Maurice and Franklin King, Allied
Artists producers, left for Sacramento to set
up locations in and around that city for their
next pictm-e, in which Barry Sullivan will be
starred.
East: Abe Montague, Abe Schneider, Joseph
McConville and Leo Jaffe, eastern executives
of Columbia, headed for New York after conferences
at the studio with Harry Cohn. Remaining
at tlie studio for a few more days was
Nate Spingold, vice-president in charge of
advertising and publicity.
East: Lynn Farnol, Samuel Goldwyn's eastern
advertising-publicity director, headed for
Denver for a two-week vacation before returning
to his New York office. While here
he huddled with Goldwyn, Wilham Hebert,
pubhcity-advertising chief, and Monroe
Greenthal on plans whereby the Greenthal
agency will handle advertising on Goldwyn's
"A Song Is Born."
West: Paul F. Heard, executive producer of
the Protestant Film commission, checked in
from New York to prepare the organization's
third production, an untitled story dealing
with prejudice. An August starting date has
been set for the feature, which is based on an
original by Jarvis Couillard and will be made
with the cooperation of the Anti-Defamation
league.
East: James Nasser, operator of General
Service studios and producer for United
Artists, checked out for Washington, D. C,
46
for huddles with U.S. state department officials
on plans for filming an outdoor subject
in Iceland.
West: Here for conferences with Dr. Herbert
T. Kalmus, president of Technicolor, is
Charles Carpenter, manager of the color company's
New York office.
West: T. C. Wright, Warner general studio
manager, checked in from a two-week trip
to England, where he inspected the company's
Teddington studio holdings.
East: Endre Bohem, Paramount producer,
headed for Manhattan on production business
for the studio.
Three Premieres Sel
For Eastern Cities
HOLLYWOOD—As if the current Democratic
presidential convention weren't enough
to keep Philadelphians busy, their social calendar
also included the world premiere of
Universal-International's Walter Wanger
production, "Tap Roots," which made its bow
at the Goldman Theatre.
Stars of the Technicolor opus, including
Van Heflin, Boris Karloff, Julie London and
Richard Long, were on hand for personal appearances
and were also set to appear at
"Tap Roots" openings in Washington, Baltimore
and New York before returning to
Hollywood. A special screening of the Wanger
film was staged for newspaper and radio
scribes covering the convention.
Monogram's "16 Fathoms Deep," produced
by Arthur Lake, James S. Burkett and Irving
Allen, was world premiered at the Tarpon
Theatre in Tarpon Springs, Fla. The Anscocolor
feature was filmed on location there.
RKO staged a midwest premiere of George
Stevens' "I Remember Mama" at the RKO
Palace in Chicago. Tied in with the campaign
wa sthe Chicago Daily News, which
promoted a "Most Beautiful Mother in Chicago"
contest.
Pay Tribute to Cameramen
Who Lensed 'Musketeers'
HOLLYWOOD—Tribute was paid Robert
H. Planck, cinematographer on Metro's "The
Three Musketeers," and to Ai-thur Edison,
who lensed the original "Musketeers" starring
Douglas Fairbanks sr. 25 years ago, at the
monthly meeting of the American Society of
Cinematographers. On hand were Gene
Kelly, Pandro S. Berman and George Sidney,
star, producer and director, respectively, of
Metro's new version of the Alexandre Dumas
classic.
Also a special guest was Olle Comstedt,
Swedish member now vacationing here, who
lauded the technical excellence of American
films.
Guests witnessed a screening of "The Story
of Palomar," 16mm color-and-sound record
of the development of the giant telescopic
lens manufactured under supervision of the
California Institute of Technology.
Lawsuits, Decisions
Plague Columbia
HOLLYWOOD—Director Al Hall is unhappy
over his discharge from Columbia after 11
years with the studio and despite his assertion
that his contract still had approximately
four months to run. Hall filed suit in federal
court here charging the studio with breach
of contract and seeking a total of $67,000 m
damages. The director asked $55,000 for the
unserved portion of his ticket, back pay of
$3,000 and penalties of $9,000 to which he
claims he is entitled under the state labor
code. Hall had been set to direct "Mr. Miracle"
as his next Columbia assignment before
the studio served notice of dismissal.
Columbia lost a round in another legal battle
when Federal Judge David Ling granted
actress Janet Blair an injmiction against the
companv, preventing it from issuing advertising
and pubhcity material in connection
with "The Fuller Brush Man" wherein her
name does not appear in the same size type
as that used for Red Skelton. The injunction
in effect confirmed a previous restraining
order. At the same time Judge Ling dismissed
Edward Small Productions, which
made the comedy, as a defendant.
SRO Books 'Blandings'
In 49 Vets Hospitals
HOLLYWOOD—The Selznick Releasing
Organization's campaign to bring the veterans
in U.S. hospitals new films before they
are released to the general public has resulted
in booking of "Mr. Blandings Builds
His Dream House" in a total of 49 veterans
hospitals. Playdates so far include hospitals
in 'Vii-ginia. Maryland, Ohio, California, Kansas,
North Carolina, Washington, D. C, and
Michigan, with other bookings still being set
up.
Elected president of Paramount Legion
Post 577 for the coming year was Russ Gable,
with other new officers including William
Sapp, Hervey Messier, John A. Horgan, Mildred
Brenton, Franklin J. Costello and John
Gallagher. New executive committee includes
John W. Du Moulin, Fred Geiger, Ed Herring
and William Weinberg.
New Vison Corporation
To Produce Tunefilms
Formation of Vison Pictures Corp. in association
with Joseph Levinson and Arthur
Desser was completed by Arthur Dreifuss,
with release set through Eagle Lion. Dreifuss
recently checked off the Columbia pay
roll after megging eight musicals for the Sam
Katzman production unit.
Vison has taken office and production space
at the Motion Picture Center studio and is
readying an Initial batch of four tunefilms
which Dreifuss will produce and direct.
To Film 'Master Skylark'
HOLLYWOOD—Sol Lesser has sold
screen
rights to "Master Skylark." an Elizabethan
England novel by John Bennett, to Producer
Ai-thur Hilton, who recently set up an independent
unit to film the property in London.
Hilton plans an early fall camera start, using
American stars and director and recruiting
technical crews in England.
BOXOFFICE
:- July 17, 1948

I
EA&IE
Arizona Again Seen
As Site for Oaiers
PHOENIX—H. S. McClusky, Arizona indus-
$1,950. The Arizona supreme court recently
ruled that $3,000 a month is the maximum
salary on which benefits may be computed.
Previously, the state had been paying 65 per
cent of an actor's salary in event of injury,
with no ceiling limit.
It is likely that the present ceiling will be
lowered in November, when Arizonians will
vote on a measure that will limit compensation
benefits to $1,000 a month.
McClusky made the trip to Hollywood to
explain the new Arizona insurance rules to
studio officials. His arrival coincided with
rumors that companies specializing in western
films were seriously contemplating shifting
their locale from Arizona to California,
despite the scarcity of sagebrush in the latter
.state.
Theatre Enterprises, Inc.
Selects Carlsbad Site
CARLSBAD, N. M.—A building site for a
proposed $150,000 drive-in theatre has been
selected on U.S. 285, north of Carlsbad, according
to Ray Bartlett, local manager for
Theatre Enterprises, Inc.
Bartlett said the drive-in would have a
650-car capacity and would feature the most
modern conveniences.
The circuit also has purchased a location
in West Carlsbad for construction of a theatre
at a later date. A third circuit house
is currently under construction at Canyon
and Shaw streets here.
Monterey Park Theatre
Will Cost $300,000
MONTEREY PARK, CALIF. — Edwards
Theatres, Inc., has announced plans for a
$300,000 theatre here. James Edwards, owner,
said the new house would be named the
Edwards and that it would be an ultramodern
structure seating 1,400 persons. Plans and
specifications are being completed by architect
Ronald Crawford.
Calipatria Theatre Open
CALIPATRIA, CALIF. — Local merchants
sent the Calipatria Theatre into a gala opening
recently when they bought a full page
advertisement in the local paper wishing
owner Benjamin Aranda good luck with the
newly decorated house. The house opened
after extensive remodeling. It will be managed
by Eugene Curtis.
BOXOFFICE
: : July 17, 1948
HoY^ the Los Angeles Picfair Theatre
Brought Television to the Screen
trial accident commissioner, returned from
Hollywood last week with a report that film
studios have assured him they will resume LOS ANGELES—No longer news—since it
making western pictures in Arizona.
happened on New Year's day of 1948—was
McClusky said the decision was reached following
an address he made at a Hollywood of any kind before a paying motion picture
the presentation of the first televi-sion event
meeting of studio lawyers, business managers theatre audience.
and insurance men. McClusky pointed out Herewith, however, is related pictorially
that even though a reduction had been effected
in Ai-izona compensation payments to son and' Joseph Morwitz. owners of the 800-
the step-by-step story of how James Nichol-
injured film employes, the amount payable seat Picfair Theatre and originators of their
is still considerably higher than the maximum
figure in California.
own theatre television system, brought to the
screen sequences from the annual Rose Bowl
Peak monthly benefits in California cannot
exceed $120, while the Arizona limit
football classic within a time span of 22 min-
is
utes.
The Nicholson-Moritz "Television Relay"
unit has been set up to serve ten theatres
in the Los Angeles area by distributing kinescope
recordings of certain programs and
outstanding public events. They are also laying
plans for the production of their own
video program, a quiz show in which home
set owners and theatre patrons may both
participate.
Picfair admissions have not been increased
and the television films are booked as a
"bonus," with WTLA, Paramount's local video
outlet, given full credit. As a means of sidestepping
possible legal difficulties, Nicholson
and Moritz emphasize in their advertising
that the video attraction is a "free public
service."
The Picfair experiment was incorporated
by Nicholson into a lengthy report on theatrical
television in his capacity as chairman
of the Southern California Theatre Owners
Ass'n's television committee. That report was
forwarded to the SCTOA's parent body, the
Theatre Owners of America, for use as a
working guide in the TOA's continuing study
of video and its relationship to motion picture
exhibition. In the photos:
1. The Nicholson-Moritz "Television
Relay" system is advertised on the Picfair's
miarquee as an added lure for the
cash customers. In this instance the attraction
was President Truman's visit to
Los Angeles, when he delivered an address.
The entire speech was recorded in
the afternoon on 16mm film, shot directly
from a television receiver carrying the
event as telecast by Station KTLA. The
film was ready for showing 45 minutes
later.
2. Cameraman Walter McClurg, who
assisted in developing the system, tinkers
with some of the required equipment.
3. Operating the 16mm projector in the
Picfair booth is John Sickinger.
4. The video picture looks much the
same as on home television receivers, except
that it is, of course, much larger.
The Picfair screen measures 16 by 20 feet.
5. Nicholson is glimpsed here with a
special lobby poster which informed Picfair
patrons of the impending "added
attraction."
Work Progressing on Umatilla House
UMATILLA, ORE.—Construction work was
reported progressing rapidly on the new theatre
being built here by L. A. Moore. The
house, according to Moore, will embody many
innovations in seating, projection, safety and
convenience.
W
1 enr nipnaoH' hbm
fOtS. TRMUH
"OUHfl MO-
SQUADRON
9^
Warner Buys Ritz Theatre
SAN BERNARDINO, CALIF.—Warner
Bros, has purchased the Ritz Theatre here
and three adjoining store buildings for an
estimated $350,000. The property was sold by
a local syndicate.
47

^(Md^m l^efront
JN A FIGHTING SPEECH at the annual
general meeting of the British Film Producers
Ass'n, J. Arthur Rank, the president,
denied the statements of American distributors
(and British exhibitors: that producers
would not be able to supply home cinemas
with enough fUms to meet their quota commitments.
He said:
"In a statement on the British film quota
issued by the MPAA the first three paragraphs,
though not very clear, were. I think,
intended to suggest that British producers
will not make sufficient first feature films
to enable the exhibitors to comply with their
obligations. According to press reports, some
prominent British exhibitors have said the
same thing. But no one has yet said which
exhibitors cannot comply with the first feature
quota.
"It would, I think, be generally agreed that
the first feature quota obligations can be met
"(a) by the approximately 1,000 cinemas in
the three circuits.
"(b) by the approximately 1,500 cinemas in
situations where there are two cinemas or
less.
"These two classes represent roughly 50 per
cent of the cinemas, and possibly 70 per cent
of the boxoffice receipts. Of the remainder
there are many that can fulfill their quota,
and there are others who quite properly will
be entitled to claim relief under Section 4
of the Cinematograph act.
"These facts to my mind clearly dispose
of the statements made by the MPAA and
others."
"Mr. Rank's reference to Section 4 reminds
exhibitors that they can avoid their
quota by pleading unfair competition with
the circuits.
There was also a guarded reference later
in his speech to the fact that, contrary to
opinion in some quarters, his production units
will not be cutting their budgets to supply
only the home market in future. The significant
phrases were:
"British films are now being shown in almost
every country except Russia—and with
steadily increasing revenues—but we have
only touched the fringe of the potential
world market.
"We cannot be satisfied with the overseas
revenues our pictures earn and a greater
proportion of our negative costs must come
to this country from overseas."
FILM POLITICS were forgotten at the dinner
given by the British Film Producers
Ass'n to Jean Helsholt, president of the
Academy of Motion Picture Arts and
Sciences, at which he presented the Oscars
won by British technicians for last year's
work. After the loyal toasts to the King
an(i the President of the United States had
be^ drunk, George Archibald proposed, and
Sir Michael Balcon seconded, a toast to
Hersholt and to the Academy.
In the course of his speech in reply,
Hersholt made a plea for understanding between
the two nations and said:
"I have seen many controverseries arise
and die. But I have always found that the
real danger is the moment when people in
our industry, whether in Britain or the
United States, forgot the real heart of what
it is all about.
By JOHN SULLIVAN
"That is picture making. There can be no
legislation against great films. You have
great picture makers here in England as
we have in Hollywood. If all of them, both
yours and ours, nut their minds back to concentrating
on making the finest pictures in
the world, there is the best answer to any
controversy anywhere."
After the awards had been made to Jack
Cardiff, Alfred Junge, Wilfred Shingleton
and John Bryan, the last named was called
on for an impromptu speech. He said how
honored every one of the recipients was by
the awards and went on to pay a tribute to
J. Arthur Rank for "his courage and understanding
in giving a free hand to technicians
in British studios to work as they wanted to."
SIR PHILIP WARTER, chairman of Associated
British Cinemas, referred to entertainment
tax as the reason for the large
drop in A.B.C. profits. According to the figures,
A.B.C. was left with a credit balance
last year of $34,000,000, of which no less than
$32,000,000 or 94 per cent was absorbed by
entertainment tax, profits tax and income
tax, leaving a return of only $2,000,000 or 6
per cent on the invested capital of $36,000,000,
"a great proportion of which was issued at
a premium and which carries all the risk
inherent in the entertainment industry."
Referring to the quota. Sir Philip took the
view that the high figure set may adversely
affect the quality of British production, a
fear which has been expressed in other quarters
also. Many producers here are terrified
of a return to the "quota quickie" age when
every consideration of quality was sacrificed
to get pictures completed quickly and cheaply.
IN SPITE OF THE GENERAL speed-up in
production schedules in Britain it is still news
when a producer brings in his picture under
schedule—even by a few days. N. A. Bronsten,
who produced "Master of Bankdam" and "I
Became a Criminal," started work some time
back on "Silent Dust" at Warners' Teddington
studio and was set for a shooting time of
59 days. The picture actually came in at
54 and, when one considers the very large
overhead on a picture in Britain, the net
amount of money saved by beating the clock
must be considerable.
Taken all round there is decidedly more
attention paid to schedules in these days than
was the case a year ago. Then, particularly
in the big studios, no one seemed to care
whether a picture ran a few days or a few
weeks over.
J. G. ROBERTSON, manager of the New
Tivoli, Edinburgh, declared two British films,
"Fame Is the Spm-" ahd "It Always Rains on
Sundays," brought him a profit for the week
of $4 when he played them at his cinema.
Robertson made this statement at a meeting
held by Scottish independent exhibitors to
protest the quota.
Walter Maguire, who owns the Playhouse,
largest cinema in Edinburgh, says that while
some of the most successful films shown in
his house had been British, including "The
Seventh Veil." "Blithe Spirit" and "I Know
Where I'm Going," the quality had not been
maintained.
Scotland has always been a headache to
distributors of British product, for, while
English audiences will pack their cinemas
cheerfully to see Scotland and the Scots
accent on the screen, the reverse is not true.
The London accent is disliked almost as
much north of the border as it is in the
middle west of the U.S.A.
SIGNS OF LIFE begin to show at Sir Alexander
Korda's Shepperton studio. Apart
from "Brittania Mews" which Otto Preminger
is making there preliminary work has
started on the new Scarlet Pimpernel story,
a remake of "I Will Repay," which Michael
Powell and Emeric Pressburger are making.
"The Small Back Room," which was the
Archers first picture for Korda, is now in
the cutting room stage and hearsay credits
it with being one of the best pictures they
have yet turned out.
Increased Speed Reported
In Czech Projection
NEW YORK—The Society of
Motion Picture
Engineers has been notified that 25
frames per second replaced the American
speed' standard of 24 frames for 35mm film in
Czechoslovakia .starting July 1. The Czechoslovak
Motion Picture Engineering Committee
reports that the change has been made
because of the increasing use of synchronous
projector motors on 50 cycle alternating current
power lines.
Many other European countries are using
50 cycle rather than 60 cycle power, which has
become almost -a nationwide standard in the
United States. It is possible that the countries
now standardizing on 50 cycles as an alternating
current power frequency may adopt
the 25 frame speed as a standard for projecting
motion pictures in television, the SMPE
reports.
Evergreen Buys Building
Housing Egyptian Theatre
SEATTLE—The Egyptian Theatre Bldg., in
the university district, has been sold to a
corporation headed by Frank L. Newman sr.
The building, which houses the Egyptian
Theatre, operated by Evergreen Theatres,
was purchased from T. F. Murphy, who
erected it. Taking over the structure is the
Egyptian Theatre Corp., of which Newman
is president; A. M. Ahlskog, treasurer, and
Melville Monheimer, secretary. Ahlskog is
Evergreen treasurer. The reported sale price
was $300 000. New seating will be installed
soon.
FWC Awards Contract
For Inglewood Theatre
INGLEWOOD, CALIF. — A contract has
been awarded for construction of a new theatre
building at 115 North Market St., Inglewood,
for Fox West Coast Theatre Corp. The
reinforced concrete and granite structure
will be 75x150 feet in area, and will cost
$250,000. It will be erected by Contracting
Engeneers Co., 2310'2 West Vernon Ave., Los
Angeles.
48 BOXOFFICE : : July 17, 1948
New West Riverside Airer
RIVERSIDE, CALIF.—Construction has
begun on the new West Riverside Drive-In
Theatre being built at Mission and Opal
streets by Roy Hunt, Riverside theatre executive.

. . . The
Associated to Build
Three Suburbans
LOS ANGELES—Plans for
three new theatre
projects to be constructed in suburban
areas at a total investment of more than
$1,200,000 were disclosed by Alex Schreiber,
president of Associated Theatres, Inc., which
operates 16 houses in the Detroit and Minneapolis
areas.
First to get under way, with groundbreaking
slated for November, will be the Paradise,
a 1,400-seater in the Westchester district.
The building will also house a bowling
alley, cocktail bar, soda fountain and other
concessions.
A 2.000-seater, the Valley Plaza, will be
erected in the San Fernando valley, while a
1,200-seat showcase, tentatively named the
Valley Village, is also scheduled for construction
in that area.
Schreiber plans to operate all three houses
at a top admission of 50 or 60 cents.
Luzon Circuit in Manila
To Use U.S. Trade Ideas
LOS ANGELES—Intensive advertising, exploitation
and publicity policies will be adopted
immediately in the Luzon Theatres circuit
in Manila, P. I., Florencio de Dios, circuit
executive declared upon his arrived here
after an extended visit in the east. DeDios
went to New York at the invitation of Paramount
International to orientate himself In
American film promotion methods. He spent
considerable time at the Paramount homeoffice
and in inspections of Paramount theatre
holdings in Minnesota.
The Luzon chain. Paramount outlet in the
Philippines, comprises five first runs in Manila
and has a sixth under construction.
DeDios will remain here until July 15 when
he will check out for San Francisco to sail
home aboard the S. S. President Cleveland.
New 1,400-Seat Theatre
Planned for Arcadia
ARCADIA, CALIF.—Plans neared completion
for construction of a 1,400-seat theatre
building at Huntington drive and Michelinda
boulevard here for James Edwards jr.
The structural steel, concrete and reinforced
gunite structure, designed by architects Vernon
W. Houghton of Los Angeles and Rowland
H. Crawford of Beverly Hills, will have
stone paving in the lobby, a colored cement
floor and ledge stone facing. The building
will be air conditioned. Cost of the project is
not given.
New N. Hollywood House
NORTH HOLLYWOOD—Work has
begun
on construction of a theatre building at Coldwater
canyon and Ventura boulevard for
the Bobmick Theatres, headed by Ralph I.
Guy. The reinforced concrete structure will
have two auditoriums, two projection booths,
and will seat 1,250 persons. Designed by
architect Bernard C. Nobler of San Francisco,
the building will be erected by the
Central California Construction Co. No information
as to cost of the project is availaible.
-r*«ii
HAPPY BIRTHDAY—Cake-cutting was in order when Ted Gallantcr. MOM
exploiteer attached to the company's San Francisco office, recently celebrated his
34th birthday. On hand for the event at the Hotel Mark Honkin.s (left to right)
were J. Arthur Rude, partner-owner of the Sierra circuit; VVo

. . Stoney
. .
: July
li
LOS
ANGELES
pilmrow vacationers include Henry Davis,
Paramount booker, who went to Carmel,
Calif.; Arnold Schaak, owner of the Holly
and Ramona theatres, Chicago: Al Lohman,
auditor at the Westcoast Amusement Co.,
Yosemite, and Nora Muhlman, Cliff Geissman's
secretary at the Four Music Halls,
San Francisco.
. . . Ford
Floyd Bernard was appointed booker and
buyer for the Schure Theatres and the Midway
Enterprises in San Diego
Bratcher, Del Rio Theatre, Riverside, was on
the Row . Goad resigned as salesman
at Screen Guild to operate the Lamont
Theatre in Lamont. Calif. . . . Milt Kusell,
SRO general sales manager, was here for
sales talks.
Gustave Mohme and his son John, executives
of the Clasa-Mohme Co., checked out
for San Antonio and Mexico City to look
over Mexican production activities . The
. .
Royal Theatre in Morenci, Ai-iz., operated by
Harry Nace. reopened after having been reseated
with Krohler pushback equipment .
Del Gunning, manager of the 101 Drive-In
Theatre in Ventura, was on the Row.
The Bill Robinson Theatre has been taken
over by Jack Chasen and Al dander. The
Snadow brothers were former owners . .
.
Leo Hamacher, Ramona Theatre, San Diego.
was a recent Filmrow visitor . . . Bob Rothafel,
district manager for FTVC, planed east to
attend the funeral of his father Max, 63, in
Chicago. Max Rothafel was a brother of the
late showman, S. L. "Roxy" Rothafel.
The 40th anniversary party of the projectionist
Local 150 has been postponed until
August 3 as a result of a fire at the Del
Mar Beach club, where the affair had been
scheduled for July 20. The new date was
substituted after the local was advised that
the club would be in condition by that time.
Paramount Theatre chief Rube Wolf
planned to accompany his son Wally to London
when the latter represents the U.S. on
the Olympic swimming team. Young Wolf,
17, recently won the 200-meter relays at
the Detroit finals
of Intermountain Theatres circuit. Salt Lake
City, was here on his honeymoon . . . Paramount's
western division manager, George A.
Smith, trained out for branch meetings in
San Francisco, Portland and Seattle . .
.
F. A. Bateman, general sales manager for
Screen Guild, planed to Dallas, where he will
hold sales meetings.
Los Angeles Suburban
House Costs $400,000
WEST LOS ANGELES—Work progressed
rapidly on the Rancho Park suburban area
Pic-Wood Theatre this week as owners announced
the cost would exceed $400,000.
Earl Collins, local spokesman for the Griffith-Isley
chain, said completion of the modern
Pic-Wood was scheduled for October.
Walls and exterior of the building were near
completion and work has been started on the
interior.
The theatre will have a seating capacity of
2,000 and will featui-e a 35-foot tower, one
of the finest and brightest in the Los Angeles
area. The unique tower and marquee
combination will have 96,000 feet of neon
tubing.
Construction work on the house started last
January and was delayed because of easement
rights. Actual construction time to date represents
about two months.
The Vogue Theatre in Pittsburg, California, chose Gulistan's
new large design, "Night Blooming Cereus," to be installed
by the B. F. SHEARER COMPANY.
The result is one of luxurious comfort, stimulating beauty.
Let us show you the new Gulistan large-scale designs — they
are all "the vogue."
ABILITY ORGANIZATION EXPERIENCE
B. F. SHEARER COMPANY
LOS ANGELES: 1964 South Vermont • Rochester 1145 • PORTLAND: 1947 N. W. Kearney • ATw
SAN FRANCISCO: 243 Golden Gate Ave. UNilerhill M816 • SEATTLE: 2318 Second Ave. • EL
Big 'Man-Eater' Campaign
LOS ANGELES—Extensive exploita Jon and
promotion has been worked out by Universal-International
and the Fox West Coast
circuit for the forthcoming local opening
of "Man-Eater of Kumaon" at the Iris, Guild,
United Artists, Ritz and Studio City theatres.
In cooperation with the Hollywood Citizen-
News and Western air lines, a search v.'as
launched for a "Kumaon Girl." A special
screening was set up for the Veterans of
Foreign Wars, admission to which was donated
clothing for vet flood sufferers in
Portland, Ore.
Sue Troy, Ida., Exhibitors
MOSCOW, IDA.—Mr. and Mrs. Melvin D.
Brown of Troy, former owners of the Troy
Theatre, have filed suit here against the
present owners, Mr. and Mrs. Lother H.
Karau. The $50,000 suit asks either a court
order directing the Karaus to reconvey to
the Browns that part of the property now
covered by mortgage or to execute papers
necessary to subjugate the property, upon
final mortgage payments, to terms of an
original contract.
50 BOXOFFICE
:
17, 1948

iA..
. . U-I
, tupeCI
r
Los Angeles Grosses
Above Par; 150 Top
LOS ANGELES—First run takes locally
were above average in most situations with
several bookings hovering around 125 per
cent. They were topped only by the 150
rating carded in its first week by a dualer,
"Big City" and "Summer Holiday." In the
holdover category "The Fuller Brush Man"
was a standout, racking up a tidy 100 per
cent in its fourth stanza.
(Average Is 100)
Belmont, Culver, El Hey, Orpheum, Vogue-
Ruthless (EL): Shed No Tears (EL) :.125
Chinese, Loyola. Slate, Uptown, Carthay Circle—
The Street With No Name (20th-Fox), 3rd wk.;
The Checkered Cool (20th-Fox) 110
Guild, Ins, Ritz, Studio City,
River Lady (U-I); Who Killed
United
'Doc'
Artists-
Robbin?
(UA) 125
Downtown, Hollywood Paramounts Dream Girl
(Para) 100
Egyptian, Los Angeles, Wilshire Big City
(MGM); Summer Holiday (MOM) 150
Four Music Halls—You Can't Take It With You
(Col); Pennies From Heaven (Col), reissues.,. 90
Pontages, Hillslreel—The Fuller Brush Man (Col),
4th wk,; Strawberry Roan (Col) 100
Four Star-The Search (MOM). 2nd wk 125
Warners' Downtown, Hollywood, Wiltern
WalUlower (WB), The Big Punch CWB) 100
Strong Ne'w Screen Fare
Boosts Seattle Grosses
SEATTLE—A wet holiday weekend and
attractive new offerings helped boost grosses
to the highest point in month. Leader was
"The Emperor 'Waltz" at the Music Hall, but
"On an Island With You" was not far behind
at the Palomar.
Blue Mouse Give My Regards to Broadw^ay
(20th-Fox); The Counterleiters (20th-Fox),
2nd d. t. wk 95
Fifth Avenue—Berlin Express (RKO); Discovery
(FC) 70
Liberty Coroner Creek (Col); Blondie's
Reward (Col) 135
Music Box— I Remember Mama (RKO); My Dog
Rusty (Col), Sih d. t. wk 100
Paramount—Sahara (Col); Destroyer (Col),
reissues 75
Orpheum—Romance on the High Seas CWB);
Waterfront at Midnight (Para) 150
Music Hall—The Emperor Waltz (Para); The
Woman in White (V.'B)
Palomar—On an Island With You (MGM);
Lightnin' the Forest (Rep)
210
in 200
Roosevelt—The Pirate (MGM), 2nd wk 165
Betty Hutton and 'Stage Struck'
Chalk Up Outstanding Gross
SAN FRANCISCO—Grosses at the lirst
runs continued to zoom. Betty Hutton, making
a p. a. at the Golden Gate, sent "Stage
Struck" climbing to the top perch. "The
Street With No Name" opened big at the Pox.
After heading toward a new house record
mark, "The Emperor Waltz" still is grossing
heavily at the Paramount.
Esquire-Orpheum—River Lady (U-1); Dear
Murderer (U-I)
Fox—The Street With No Name (20th-Fox);
90
Blond Ice (FC)
Golden Gate—Stage Struck (Mono), plu Betty
200
Hutton on stage _....250
Paramount—The Emperor Waltz (Para), 2nd wk....200
St. Francis—The Paradine Case (RKO), 3rd wk....lOO
State—Rose of Washington Square (20lh-Fox);
Slave Ship (20th-Fox), reissues 130
United Artists Letter From an Unknown Woman
(UA), 2nd wk 100
United Nations—The Lost One (Col), 2nd wk 140
Warlield—The Pirate (MGM); King of »he
Olympics (UA), 2nd wk 120
'Waltz' Earns Top Mone-y
In Second Portland Week
PORTLAND—"The Emperor Waltz" drew
top coin in its second smash week at the
Paramount. "The Fuller Brush Man" and
"The Pirate" rated high in other downtown
showings.
Broadway River Lady (U-I); Dear Murderer
(U-I), 2nd d. wk t.
United Artists—The Pirate (MGM)
90
120
AT PARADE'—Among those at a recent
screening of "Easter Parad,e" in
Seattle were Mr. and Mrs. James Hone.
He Is president of the Independent Theatre
Owners of Washington.
Mayiair—Big City (MGM); My Dog Shep (SG).... 80
Guild—Notorious Gentleman (U-I); The Tawny
Pipit (U-I), 2nd d. t. wk 100
Oriental and Orpheum—Fort Apache (RKO); Let's
Live Again (Col), 2nd d. t. wk 90
Paramount—The Emperor Waltz (Para); Big Town
Scandal (Para), 2nd d. t. wk 175
Playhouse—The Fuller Brush Man (Col); Love
From a Stranger (Col), 3rd d. t. wk 130
Music Box—Man in the Iron Mask (U-I); Gentleman
After Dark (EL), 2nd d. t. wk 90
Plenty of Holdovers
At Denver First Runs
DEN'VER—Beautiful weather enticed folks
to have picnics and go on mountain trips,
but three films are getting holdovers. "The
Best Years of Our Lives" and "The Emperor
Waltz" go into their fourth week, while
"Canon City" with "Lady at Midnight" stays
a second round.
Aloddin, 'Webber and Paramount— Canon City
(EL); Lady at Midnight (EL) 200
BroadwaY-The Best Years of Our Lives (RKO),
3rd wk. oi 2nd run 130
Denham—The Emperor Waltz (Para), 3rd wk 110
Denver and Esquire—The Noose Hongs High
(EL); Assigned to Danger (EL) 150
Orpheum—Fort Apache (RKO); Open Secret
(EL), 2nd wk 90
First National Theatres
General Offices Open
YAKIMA—General offices of the First National
Theatres, operated by Fred Mercy sr.,
and sons, have been moved from the ground
floor of a 15-story unfinished hotel here to
the Mercys' "home," the Poster Bldg.
General offices, prior to acquisition of the
hotel, were located in the Miller Bldg., which
also was recently acquire dby Mercy.
400-Seat Quonset to Open
Soon in Warrenton, Ore.
WARRENTON, ORE.—Construction of the
first local motion picture theatre is well under
way here. The 400-seat quonset-type
theatre building is being built by W. J. Kloft
and James Anderson both of Mount Angel,
Ore. The structm-e is expected to be completed
by mid-July.
PORTLAND
The annual Film Men's golf tournament has
the Row abuzz these days. Sponsored by
the Film Mens Ass'n, the big event will be
held August 3, 4, winding up with a banquet.
Local merchants and exhibitors are contributing
the prizes. Archie Holt of Paramount
and Peter Thorn of RKO are chairmen of
the tourney.
. . . Dave received
Mori Bramson of Screen Guild tripped to
Kahn Seattle and back
a thoroughbred Collie puppy from a friend
in Junction City . . . Lois Cady of Theatre
Exchange Co. was off ill.
Jack Matlack will vacation this month In
Banff and Lake Louise in Canada . . . Walter
Tebbetts commutes from Seaside to his
Four days at the
local theatre interests . . .
beach, then three days in town . . . Allen
Burt, Theatre Exchange Co. head, visited
the coast on business and pleasure . . Jim
.
Sheffield of Republic is batching it while
his wife and child are spending a few months
in North Carolina.
Marian Crawford has been promoted to
cashier at RKO. Dona Caba took her place
as bookkeeper. Lois Johnson took over Dona's
post of contract clerk. RKO employes had
a wonderful time at their annual picnic at
Avalon park.
.
Charles Slaney has sold an interest in the
Colonial at DeLake, Ore., Theatre to P. H.
Littlepage, who will manage the house.
Slaney will continue to book and buy. The
transaction was handled by the Theatre Exchange
Co. . . . Les Rimington of Portland
National Film Service was on the Row . . .
"Peg" Mattiesen enjoyed a fine vacation trip
to San Francisco put on Clarice
Caba as assistant cashier. She is a sister
of Dona Caba at RKO . . . "Slats" Wilson,
U-I chief, was in Baker . . . Columbia's
Edith McDonald was to return from a New
York trip next week.
George DeWade was in from Seattle . . .
The U-I picnic will be held Sunday at Dodge
park . . . Herb Cass visited Seattle on business
for National Screen Service . . . Harold
Lake, controller for the J. J. Parker interests,
took a one-week vacation and attended
the Filbert Growers convention in Great
Palls, Ida. . . G. F. Handley is priming his
.
dog for another show.
Herb Roj-ster, manager of the Mayfair. reports
that "Carousel," currently on the stage
of his house, carries the heaviest cast and
equipment of any show ever to play the
northwest . . . George Ackerman attended the
convention of the lATSE "B" locals of the
northwest, held to pick delegates for the coming
national meet.
Willapa Chain Remodels
RAYMOND, WASH.—The Raymond Theatre
here was being remodeled this week by
the Willapa Harbor Theatres, owners of the
house. It was the second remodeling job on
a Willapa theatre during the past few weeks.
Work has just been completed on the Tokay
and that house has been completely redecorated,
according to E. F. Pierce, manager of
the circuit theatres.
Tll««
BOXOFFICE : : July 17, 1948 50-A

. . . The
. . Emmett
.
.
. . With
. . Walter
. . The
SAN FRANCISCO
•The new Gay Theatre in San Jose recently
opened under the management of Bert
Kennerson. It is San Jose's 12th show house.
Built at a cost of $55,000, it has 600 seats . . .
July 2 marked the grand opening of the
completely rebuilt 1,100-seat new Turlock
Theatre. George Atton will be supervisor
for the new Turlock as well as the Fox
Theatre there. The Turlock was rebuilt and
equipped at a cost of $200,000.
Work has started on the 400-seat theatre
in Castroville. The $70,000 theatre will be
the most important construction project in
the small Monterey county, city for a number
of years. Salvador Alvarey is building
the theatre and Phillipe Serna will operate
it Paul Spier, former advertising and
. . .
publicity representative for Fox West Coast
Theatres, has formed Paul Spier Enterprises
with offices in Oakland and San Francisco.
Spier is turning out amusement guides.
Lieut. Kussell M. Gibbons, former manager
of the Fox Varsity Theatre in Palo Alto, has
been assigned to the 80th fighter squadron
in Ashiya, Japan. Gibbons managed the Fox
Redwood City theatre in 1941 before entering
the air force, and later, while on an inactive
status, he managed the Fox Varsity
The new El Rey
Theatre in Palo Alto . . .
in Chico, occupying the same site on which
the old American Theatre burned down in
Van P. Garrison,
1946, was opened recently . . .
former Merced division manager for
T&D Enterprises, has been named to succeed
David J. Bolton as Metropolitan Oakland
division manager.
A. B. "Mac" McGlinchey, service manager
here for National Screen Service, has been
transferred to the Seattle branch under the
management of Jack Flannery. Emil Davis
Quality glllli
TRAIIfllS
I Showmanthip Trdilvn
125 HVDI ST.>- tan Irancitcod) Calif.
There Will ALWAYS
Be a MANLEY Man!
W. H. TURPIE. Westam Division Mgnaaer
1914 Ss. Vetmont. RE 7528 Los Angeles 7. Colli.
50-B
THE MODERN PROIECTOH
187 Golden Gate Ave.. San Francisco Z, Calif.
Phone Underbill 1-7571
ABOARD FOR HAWAII—The
Disney
boys—Roy Q., president of Walt Disney
productions, and Walt, production chief
and chairman of the board of Disney
Productions—are seen aboard the Matson
liner Lurline as Walt saUed with his
family for Honolulu, where he is combining
business with pleasure. He plans
to include in his new series of productions,
"True Life Adventures," first of
which will be released this winter under
title of "Seal Island," one on what might
well be the 49th and 50th state in the
United States.
will take over McGlinchey's spot here .
Lawrence Borg, Borg Theatres, is vacationing
in Los Angeles Shane is
.
acting manager of the Paramount Theatre
while Manager Earl Long is vacationing at
the Grand Canyon . . . John Peters, associated
with General Theatrical and many other
theatre interests, is ill.
Wesley Rosenthal, B. F. Shearer, is recovering
at the Franklin hospital after an auto
Tom Shearer and wife announce
crash . .
the
.
arrival of a baby son named Stephen
Lance whom they have adopted Robert
. . .
Lippert and George Mann, co-directors of
Affiliated Theatre Service, toured northern
California and Oregon to view the theatres
in the circuit. Accompanying them were
Frank Woods, Charlie Maestri, Dan Pavich,
Harry Spaulding, Lloyd Lamb, Harry Langman
and Cliff Morris.
Screen star Pat O'Brien visited along Filmrow
. . . Jack and Nate Blumenfeld were
at the Tahoe Biltmore over the weekend
Horace Heidt benefit show for the
Variety Club's heart fund will be staged in
the Civic auditorium July 25 and in Oakland
August 1.
The Chinese FolUes, the only Chinese unit
in the U.S., has completed a tour of theatres
sisting of six persons, is headed by Jadin and
Lisun, China's Veloz and Yolanda. Lisun
was former advertising manager for the Malayan
Theatres' 75 theatres. He also was
the first person to build an air conditioned
theatre in Singapore, called Alhambra for
Shaw Bros. Lisun states that the troupe
will open in Phoenix, Ariz., and then on August
15 in Mexico City, where they will play
the Follies Bergere. Also in his troupe are
Sunlowe, Chinese Frank Sinatra; Robin Wing,
Chinese Diana Shore; Coby Yee, Chinese
dancing doll, combination of Eleanor Powell
and Carmen Miranda; and the Chinese Eddie
Peabody, Prince Gumloto, China's one
man band.
DENVER
Cylvia Sidney and Edward Ashley are here
from Hollywood appearing in "Kind Lady"
at the Phipps auditorium. It is one of the
productions being presented here this summer
by the Ai-tists Repertory Theatre with a
resident company and new guest stars each
week. Bela Lugosi appeared in "Dracula"
last week .
M. Houser has resumed
operation of the LaFa, Lafayette, Colo., which
the Inland Amusement Co. has been oRerating
for several months . . . Robert Patrick
will open his new theatre at 26th and Humboldt
late this month.
Herman Everhart will open a 300-seat theatre
at Granada, and will name it the Granada
Dave Samuels as manager,
.
Carvue Theatres, Inc., will open its new 750-
ear Motor-In July 20 . . . Walter Jancke,
formerly with Atlas Theatres in Colorado
and now with Westland Theatres, Lincoln,
Neb., has been stricken with infantile paralysis
. . . Ralph Hamilton, manager of the
Jewell, and Sue McCracken were married at
Calvary Baptist church.
Robert T. Martin has sold the Liberty at
Pagosa Springs, Colo., to Albert Petry . . .
George A. Hickey, west coast sales manager
for Metro, was in Denver calling on large
accounts and conferring with Henry Friedel,
manager, and other exchange personnel . . .
Fred Brown, film buyer and booker for the
Black Hills Amusement Co., has returned
from a three-week vacation trip of more than
5,000 miles. They went to Chicago to attend
graduation ceremonies at Northwestern university,
at which their daughter Sally received
a master's degree in speech re-education.
She will join the University of Minnesota
staff.
Claude Newell, Metro booker, will leave for
two weeks' active duty in the air corps reserve
as pilot . . . Ralph H. Olson, Universal salesman,
Kansas City, has been moved to Denver
to succeed Emmett Warner who resigned
to devote his full time to his Coronado, Albuquerque
.
Rialto has been closed for
extensive alterations . . . Theatre folk on
Filmrow: John Roberts, Fort Morgan; Charles
Flower, Estes Park; Prank Aydelotte, Fort
Collins; Fred Anderson, Eaton, and D. D.
Colvin. Louvieres, Colo., and Chas. Kleiu,
Deadwood, S. D.
Saratoga, Calif., Theatre
Erected by Mason Shaw
SARATOGA, CALIF.—Construction work
was scheduled to begin on the $70,000 theatre
being built at Big Basin Way and Third
street by Mason Shaw. The 475-seat house
will feature hearing aids, a smoking section,
a special air cooling and air circulating system
and a cry room. The building will house
an apartment for the owner and two store
buildings. Shaw formerly operated two theatres
in Texas before coming to the west
coast.
Seeks Building Site in Washington
CLARKSTON. WASH.—Mayor Joseph
Wagoner of Grangeville, Ida., recently told
the local Chamber of Commerce that he was
hunting a building site here for the construction
of a $50,000 to $75,000 theatre. The
Idaho official gave no further information.
BOXOFFICE :: July 17, 1948

il
I 201
. . On
. . Tom
From the BOXOFFICE Files
f
* *
(Twenty Years Ago)
•THE KIVA THEATRE in Durango, Colo.,
has opened to good business by Edwin
D. Cass, one of
Bluck who built it . . . Oscar
the former owners of the Colorado Theatre
In Denver, was killed in a fall from his automobile.
Fumes from the exliaust pipe on the
car, which was running at the time, is given
as the real cause of his death . Denver
Filmrow: Mrs. W. R. Logan, Rex, Basin,
Wyo.; H. L. Morrow, W.O.W. Theatre, Grand
Valley, Colo.
Joe George of Salt Lake City is having a
$65,000 theatre built in Idaho Falls, Ida.,
where he opened the city's first modem picture
house 20 years ago and for the past 15
years has operated the American Theatre.
The new building will be one of the finest in
the state. The interior design will be in what
is called the "atmospheric effect," now so
popular. The walls represent an Italian garden.
Seating capacity will be 950.
« • «
The Pioneer Film Corp. of Utah will make
four pictures this year. "The Exodus" will
be the first, and the second "The Malemute
Kid."
Membership In the Denver Film Board
of Trade now includes every operational
and independent exchange in the city. At
the recent semiannual election of officers, reelected
were R. J. Garland. MGM, president;
S. D. Weisbaum, FBO Pictures, vice-president;
D. W. Dunbar, secretary-treasurer.
The Mainstreet Theatre at Central, N. M.,
was destroyed by fire July 4 . . . The Women's
Club of Elbert, Colo., is operating the
town theatre.
Victor, Colo., Isis Sold
VICTOR, COLO.—Mr. and Mrs. George
Lovejoy of Crawford, Neb., have purchased
the Isis Theatre here from D. J. Mavroglanes.
The new owners of the Isis said they planned
to remodel the house completely and install
all new equipment.
[ha»elhe
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IN-PERSON PERFORMANCE"
FOR GREATER LISTENING PLEASURE
Soundheads, Amplifiers, Two-Way Horn Sysfen
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PROJECTION EQUIPMENT
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BOXOFFICE : : July 17, 1948
Two New Theatres
Started in Fontana
FONTANA, CALIF.—A con.struction permit
has been issued here to Browning & Co. of
Anaheim, leading west coast theatre builders,
and Ernest Harper, local exhibitor for the
erection of a new Harper Theatre on Nuevo
street.
Harper estimated' the cost of the 750-seat
house at more than $100,000. He said he expected
work to be finished by early fall and
that only first run pictures would be presented
at the Harper. His present theatre,
the Fontana, will be kept in operation, he said,
as a family house with popular pictures.
Construction Is Started
On Theatre in Fontana
FONTANA, CALIF.—Construction has been
started on the new Arrow Theatre which is
being built by I. H. Harris on Arrow Highway
for lease to Robert Smith, who will operate
the house.
Of modern design, the theatre will seat 750
persons. A steel canopy eight feet wide will
extend the full width of the building, and a
tower 35 feet high will support a neon sign
and marquee displays.
Plans for the house provide for complete
air conditioning of the building. A hot water
heating system will be installed, eliminating
fire hazard.
Mel Blane Asks $520,000
In 'Woody' Laugh Suit
HOLLYWOOD—Walter
Lantz Productions
among the defendants named in a superior
is
court action filed by Mel Blanc, radio and
screen comic, who asks $520,000 in damages
on the grounds he created the "Woody Woodpecker"
laugh used in Lantz cartoons and in
the cirrrent song hit. Blanc charges Lantz
had no right to license Castle Films to distribute
the cartoons and' that the Leeds Music
Co., a co-defendant along with Ca.stle and
Lantz, illegally prepared and distributed
sheet music and recordings of the song.
Last Rites for Fred Pelton;
Former Executive of MGM
HOLLYWOOD—Services were held Monday
(12) for Fred E. Pelton, 55. veteran studio
executive and former labor liaison officer with
the Ass'n of Motion Picture Producers, .vho
died' at Truckee. Calif., while on a business
trip in connection with his lumber interests.
Pelton is survived by his wife, a son, two
daughters and his mother. Born in Denver
in 1893, he was at one time in the navy and
held such posts as studio manager for MGM,
in charge of the company's British film plant,
AMPP executive and other industry projects.
To Treat Australian Boy
HOLL"YWOOD—As the result of Cecil B.
DeMille's intercession, John Reid, 7-yearold
Australian boy who lost his power of
speech, is being brought to America to receive
treatment at the Institute of Logopedies
in Wichita, Kas. DeMOle is a national
director of the organization. Arrangements
were made after the boy's father, R.
W. Reid of Brisbane, wrote DeMille seeking
information.
SEATTLE
pay Honey was awarded the bid to operate
the new North Star Theatre in North Richland
where atom workers in nearby Richland
make their home. The Mld.state Amusement
Co. of Walla Walla will buy and book for
him . . . Clint McFarland, assistant to Jack
Engerman, Sterling advertising manager. Is
back from vacation . . . Prank Christie, Evergreen
film buyer, and Mrs. Christie are vacationing
at LaPusch on the Pacific Ocean.
Henry Mnllendor has taken over the Granada
and Avon theatres in Auburn from Pred
Gamble and Sidney Dean. MuUendor also
has the Avenue in the same city . . . Dave
Dunkle, Paramount booker, has been vacationing
at Lake Pend Oreille . . Archie
.
McClinchey, National Screen Service manager,
San Francisco, visited the branch here
. . . Joe E. Brown was here for a week in
connection with a high school sports promotion.
The Liberty Theatre, recently purchased by
William Edris, will be extensively renovated,
including new first floor and seats . . . Clarence
Baur, manager of the Roxy in Bremerton,
is touring in the east . . . D. O. Selby,
who has been subbing for Homer Garvin as
manager of the Capitol in Juneau, Alaska,
while the latter was vacationing, is expected
here soon . Shearer's son Tom jr.
visited him from San Francisco.
The new Selah Theatre at Selah was to
be opened July 16 by Mr. and Mrs. Sam Walyer
. . . George Douden has been appointed
manager of Sterling's Palomar Theatre . . .
Maury and Lucille Saffle and their son Dean
are visiting in Idaho . . . Harry Prince, Favorite
Films franchise holder, visited local
manager Gorden Wallinger.
SALT LAKE CITY
jwranager Charles M. Pincus of the Utah
Theatre has executed neat exploitation
to lift business out of the summer doldrums.
A three-unit "all laughs" show paid off and
kept audiences at capacity. The show was
headed by Abbott and Costello's "The Noose
Hangs High." and included "Who Killed Doc
Robin?" and "Here Comes Trouble." He had
the house filled for the kids show Saturday
morning a half hour after it opened and had
a waiting line that completely filled the theatre
on the "break." Business kept on that
way all day.
Eric Peterson's Motor-Vu has been breaking
daOy records with capacity numbers of
cars crowding in for the opening and another
near capacity field waiting before the conclusion
of the first picture.
Another outdoor theatre, the Skyline Drivein
at Richfield, which failed to click last
year, was understood to be about ready to
change hands again. This and a small drivein
near Salt Lake were the only ozoners in
the area failing to attract big business . . .
Sam illGette of the Associated Amusement
Co., and Orvall Jones, his former employe
from Tooele, went into partnership on a
drive-in at El Centro, Calif.
50-C

Additional Drive-ins
New Gilmore Opens
In Los Angeles Area
LOS ANGELES — Another drive-in was
added to the list of ozoners operating in this
area with the opening of the Gilmore under
management of Sero Enterprises. William K.
Oldknow is president of the operating corporation.
The Gilmore, located' near Gilmore
stadium and the Pan-Pacific auditorium, has
a capacity of 650 cars and provisions for 600
walk-in patrons. The parking area covers
six and one-half acres.
Outdoor Theatre Circuit
Builds Portland Ozoner
PORTLAND, ORE.—Outdoor Theatres,
Inc., has purchased a 12-acre site near here
for the construction of an 800-car drive-in
theatre to cost an estimated $250,000. The
drive-in will be located five miles south of
Portland on S.W. Barbur Blvd., according to
Albert E. Forman and Willard E. Gamble,
officials of the circuit. The officials said the
new drive-in would be an exact replica of the
82nd street drive-in now operated by the
company.
Plan $100,000 Drive-In
And Award Contracts
VAN NUYS, CALIF.—Contract has been
award'ed for con.struction of a $100,000 Glick
drive-in theatre at Van Owen street and
Reseda boulevard here. The project, to be
built by Samuel J. Glaser of Los Angeles, will
include a steel frame and stucco screen building,
a projection building with snack bar and
office of similar construction, aluminum and
chain link fence, grading, sound' equipment,
lighting and ticket office.
Artesian Well Is Feature
Of New Denver Drive-In
DENVER — The new 800-car Motorena
Drive-In in north Denver, built by Car\Tie
Theatres, Inc., has been opened. David
Samuels is manager. A feature of the new
amusement center is an artesian well from
which patrons may obtain drinking water for
home use.
Open Starlight Drive-In
COLORADO SPRINGS—The $100,000 Starlight
Drive-In Theatre was opened here recently
after three and a half months of construction
work. The 650-car drive-in was
equipped with Simplex projectors, and complete
modern facilities. Paul Rothman of
Colorado Springs is manager of the new
ozoner.
Builds Ozoner at Highland
HIGHLAND, CALIF.—Construction work
has been started here on a $180,000 drive-in
theatre being built by the Highland Theatre
Co. in the newly developed Base Line addition.
D. Dickerman, president of the theatre
company, said the new drive-in probably
would open in about four months.
Stars Appear at Reseda
To Inaugurate Mayor
RESEDA, CALIF.—Film notables who are
residents of various towns in the San Fernando
valley were on hand at the Reseda
Theatre, newly opened independent showcase,
for ceremonies at which L. A. "Speed" Riggs,
tobacco auctioneer, was inaugurated as mayor.
In addition to its regular screen program,
"Another Part of the Forest," the Reseda also
booked a special sneak preview of "Red
River," the new Howard Hawks production
for United Artists release.
Bob Burns served as co-master of ceremonies
with Johnny Grant, disc jockey at
station KGIL. Also slated to make appearances
were Vera Vague, Andy Devine, Andy
Russell, Eddie Bracken and Ginny Simms.
The Reseda, a 920-seater, is co-managed
by Hemy C. Kern and Charles Grenzbach.
It opened less than two months ago.
Lake at Sandpoint, Ida.,
Reopens After '47 Fire
SANDPOINT, IDA.—This city's new Lake
Theatre, managed by Floyd L. Gray, opened
recently, marking completion of the rebuilding
job on the house following its disastrous
fire last year. The 300 seats and the Century
projectors in the Lake are from the Panida
Theatre, purchased several years ago.
The stage of the Lake has been rebuilt,
and a new screen and foyer and aisle carpeting
have been installed. The ceiling is
painted blue, parts of the walls are finished
in rose and at the rear are panels of acoustical
tile in coral tones. The Lake operates
on a Friday, Saturday and Sunday schedule.
The El Rey at Chico, Calif.,
Opened by T&D Circuit
CHICO, CALIF.—The 975-seat El Rey Theatre,
newest addition to the T&D circuit,
opened here recently giving Chico its second
motion picture theatre for the first time in
two years.
The El Rey is managed by Bob Coffman,
former manager of the Redding Theatre. The
new house is beautifully decorated with colorful
murals painted by Martin Ravenstein of
Carmel.
Fire Damage to Marcal
Approaches $100,000
LOS ANGELES—Fire damage to the Marcal
Theatre, 6021 Hollywood Blvd., has been
estimated between $75,000 and $100,000 by
owner Mark Hansen.
Fire of undetermined origin virtually razed
the house recently. Hansen said the flames
apparently got their start in the orchestra
pit. He said that of the damage estimate,
some $10,000 was lost In theatre seats.
Two Waitsburg Theatres
Sold to Astoria Man
WAITSBURG, WASH.—Both the 'Wood-
Ground theatres have been
land and Battle
sold by N. A. Rhoades to Edward Heikkala
of Astoria, Wash. The sale did not include
the buildings which house the two showcases.
However, it was learned that the price quoted
in the bulk sales agreement filed at Kelso
was $37,000 for the Woodland.
Inglewood Granada
Project Approved
INGLEWOOD, CALIF.—Construction of a
$250,000 theatre on the site of the old Granada
has been approved by the city planning
commission. The Granada here was destroyed
by fire on Dec. 10. 1945.
Plans filed by the Venice Investment Co.
call for a 1,025-seat house and additional
store space. Approval by the planning commission
followed issuance of a zone variance
for construction. The variance was granted
on condition that the theatre provide for
off-street parking within 1,000 feet of the
building. The variance sets forth that if such
parking grounds cannot be obtained, the
theatre may negotiate with the city for lease
of parking space.
LOS ANGELES—W. J. Kupper, jr., formerly
with 20th-Pox in charge of sales of
Terry toons. Is building a 1,500-seat theatre
near Inglewood and plans to have the new
showcase ready for a September opening.
Charles Skouras Heads
Ground-Breaking Rites
LOS ANGELES—Charles P. Skouras, president
of National Theatres and Fox West
Coast, will be on hand as sponsor when
ground is broken July 25 for the new $600,000
St. Sophia Greek Orthodox church, slated for
construction here.
Skouras will be host at a banquet July 22
honoring the Most Reverend Archbishop
Athenagoras, head of the Greek Orthodox
church in the western hemisphere, who will
officiate at the groundbreaking ceremonies.
Entertainment at the banquet will be provided
by Richard Beavers, baritone under
contract to MGM; Andrew Ladas, Greek-
American guitarist, and other musical headliners.
Golden State Managers
Honor Rex Stevenson
SAN FRANCISCO-Rex O.
Stevenson, retiring
division manager of the Golden State
theatre circuit, was honored guest at an after
theatre supper given here recently by managers
of 25 houses in the San Francisco and
peninsula area. Master of ceremonies for
the occasion was William Coovert, successor
to Stevenson.
Stevenson and David J. Bolton, former
metropolitan Oakland division manager for
Golden State, have formed the Trans-California
Co., for booking, operating and building
theatres.
Cascade Produces Shorts
LOS ANGELES—Pox West Coast, which is
sponsoring production of 13 safe-driving
shorts for exhibition in Its theatres, closed a
deal whereby the films will be turned' out by
Cascade Pi'oductions, commercial film unit
headed by Barney Carr and Roy Seawright.
The project will have the cooperation of the
National Safety council and the Los Angeles
police department.
John Wood Buys in Springer
SPRINGER, N. M.—John C. Wood of
Clarksdale, Ai'iz., has purchased the Zia The-
,
atre and confectionery here.
50-D BOXOFFICE : : July 17, 1948-1

i
r
Selios Will Operate
Ross in Evansville
EVANSVILLE, IND.—The Settos Theatre
Co. has taken a 20-year lease on the Ross
Theatre, construction of which was started
recently. The Settos chain operates 40 theatres
in Indiana. Kentucky and Ohio.
The house will be the second largest in
Evansville, topped only by Loew's downtown
theatre which is twice that size. George Settos,
president, said he plans a first run policy
for the neighborhood' house.
Being built by Will Ross, Evansville realtor
and subdivision developer, the building will
include six ground-floor shops and 12 secondfloor
offices. It adjoins a community shopping
center which rapidly is nearing completion.
The Ross will be built 25 feet back from the
street, and it will have paved' terraces on both
sides to accommodate 300 cars. It will have
a 40-foot marquee and a sign 36 feet high.
Seats will be of push-back type.
Slash in Matinee Prices
Gives Entire Loop Lift
CHICAGO—To quote B&K's Jimmy Savage:
"Half a buck, half a buck, half a buck
onward. Oh, what a charge they made!" 'We
saw the light . . . brigade—and Tennyson had
nothing to do with it! Balaban & Katz led
the way this time to lower prices and big entertainment
values! The new 50 cents admission
with tax included gave the entire
Loop a recharge when it went into effect.
The Chicago Theatre, with a reinstated
stage policy, and the State-Lake, with a new
big picture schedule, had ticket queues down
to Lake street all week long. The Roosevelt,
Apollo, Garrick, and United Artists all got a
shot in the boxoffice arm, and it looks like
happy days will be more than a revived song.
The Rialto Theatre is the latest house to
join the big parade of Loop price reductions.
It returned to double feature policy, playing
"Homecoming," and "The Big Punch," with
a morning price of 40 cents to 1 p. m., 55
cents to 5 p. m., Monday through Friday
(Saturday, Sunday and holidays to 3 p. m.)
tax included. Another Loop house, the Clark
now has a morning price of 29 cents until 1
p. m. The 'Woods is now the only Loop house
holding the line of an all-day admission price
of 98 cents.
Midcentral ATO Group
Will Organize July 20
ST. LOUIS—Organization of the Mid-
Central Allied Theatre Owners, Inc., will be
completed at a meeting at the Sheraton hotel
here July 20, 21. Heads of the national Allied
organization and the presidents of many
state and regional groups will attend.
Andy Dietz of Cooperative Theatres, a
booking and buying agency, is chairman of
the organization committee for Midcentral.
Grayslake Co. Working
On $300,000 Drive-In
GRAYSLAKE, ILL. — Construction work
was under way on a $300,000 drive-in being
built here by the Grayslake Outdoor Theatre,
Ltd., according to Robert Nelson, general
counsel for the company.
BOXOFFICE :: July 17, 1948
•MICKEY' STAR MEETS OFFICIALS
Lois Butler, singing star of Eagle Lion's
current release, "Mickey," is shown above
d.uring her recent visit to St. Louis meeting
Al Wheeler, (left) manager of the
Ambassador Theatre, and Ed Wilson
(right) of radio station WKW.
Many Speeches and Gifts
At F. C. Souttar Farewell
ST, LOUIS—H. M. Burnett, city manager
for Fox Midwest in Frankfort, 111., presented
Fred C. Souttar, district manager here, with
a selection of darkroom equipment as a farewell
gift at the testimonial dinner given here
last week. Souttar was transferred to 'Wichita
by Fox Midwest to succeed Howard Jameyson
as district head.
The Crystal room of the Sheraton hotel
was filled to capacity when chairman Tommy
James called the meeting to order. Then Tom
Edwards of the Edwards & Harris circuit of
Farmington, Mo., took over. Those who spoke
included Dominic Ciachetto, treasurer of
Prisina Amusement Co.; Ray Nolan, district
manager for RKO, and Fred 'Wehrenberg,
president of the local MPTO and executive
chairman of the Theatre Owners of America.
Eddie Arthur spoke on behalf of the Fanchon
& Marco and Bob Marchbank for Commonwealth.
Lon H. Cox came from Kansas
City to represent Fox Midwest. John Menardi,
successor to Souttar here, also spoke.
After Burnett presented the darkroom
equipment James presented a gift certificate
from a St. Louis department store and C. D.
Hill, manager of Columbia Pictures, gave a
testimonial scroll signed by those attending
the luncheon.
Messages of regret were sent to the gathering
by Dominic and Jimmy Frisina of the
Frisina Amusement Co.: Sam Levin, Esquire
and Norside theatres, St. Louis; Arthur Kalbfeld,
Pauline Theatre. St. Louis; Charley
'Weeks jr.. Dexter, Mo.; Edward Scheideker,
Hannibal, Mo., and Al Steson, Franchon &
Marco.
Plan Delinquency Drive
ST. LOUIS—Plans for organizing a drive
against juvenile delinquency were discussed
at a meeting held in the Art Theatre recently
in connection with the showing of the
TOA picture, "Report for Action." The film,
distributed through 20th Century-Fox, was
shown through the courtesy of Fred 'Wehrenberg,
executive chairman of TOA, and the
Better Films council of Greater St. Louis.
Adjacent Wall Falls
On Senate, 11 Hurt
ST. LOUIS—The roof and walls of a threestory
brick building adjoining the Senate
Theatre here collapsed recently and caused
injuries to 11 patrons of the theatre. City
officials ordered an investigation of the accident
to determine whether there was criminal
negligence in the failure of owners of the
building to report that it had been damaged
by a .storm .some three weeks ago.
More than 150 persons were in the Senate
at the time of the mishap which tore a gaping
15 .square foot hole in the roof of the theatre
and covered balcony patrons with debris.
SAVED BY REINFORCEMENT
Only the strong reinforced concrete con-
.struction of the hou.se prevented more injuries.
Four persons were hospitalized and
seven others released after treatment.
Manager Marcus Goldtnan first heard the
brick wall next door falling. He directed the
cashier to call the fire department then hurried
to the balcony to warn the 30 or 40 patrons
there to move to the first floor. Before
he could warn them the roof gave waj.
Some 50 policemen and 25 firemen were
sent eo supervise the rescue of the injured
and to control crodws. Every available ambulance
was rushed to the theatre.
SENATE OWNERS CLEARED
"
City officials made it clear that the owners
and management of the Senate were victims
of an accident for which they were in no way
responsible. The 882-seat Senate is owned by
the Frank Smith Realy Co., and operated by
Charley Goldman and Julius Leventhal.
Officials questioned Leo Tsutsulis, owner
of the adjoining building and were told that
storm damage to the structiu'e was not reported
to city officials because it was not
thought serious enough. Tsutsulis said he had
been contracting for the removal of the two
upper stories of the building or for repair of
the storm-damaged section. He said no agreement
had been reached because of failure to
get together with insurance adujsters on the
extent of the storm damage.
ATO of Indiana Meeting
At French Lick July 26
INDIANAPOLIS—Andy Smith, general
sales manager for 20th-Fox, will speak at
the three-day meeting of the ATO of Indiana
at French Lick July 26-28. He was scheduled
to address the group at a special meeting
July 27 and explain the 20th-Fox conciliation
plan. 'While the summer gathering of exhibitors
of Indiana usually is for pleasure,
some business sessions were scheduled.
New Hammond Manager
HAMMOND, IND.—Richard S. Rodems has
succeeded Duncan R. Kennedy as manager
of the Paramount Theatre here. Rodems formerly
was advertising manager for Great
States Theatre at Alton, 111. He started with
the circuit 30 years ago as an usher. Kennedy
now^ is district manager for Great States, with
offices in Peoria, 111.
Admits Robbing World Theatre
MILWAUKEE—Harry J. Pawlowski, while
under questioning in connection with a truck
theft, admitted he robbed the World Theatre
on June 20 of $25.
51

CHICAGO
'Ca.gle Lion's teen-age canary, Lois Butler,
. . . William D. Saltiel,
star of "Mickey" at the Roosevelt, was in
town for two days to exploit film, appearing
in all stage shows at the Chicago one day.
B&K's Jack Garber and EL's Red Edmundson
also kept her busy making the radio and
press rounds here
chairman of the board of Marshall Grant
Pictures Corp., is back after thi-ee months in
Hollywood setting up plans for a Chicago
premiere of "Moonrise," his company's first
venture. The firm also is dickering with song
star Martha King to play the leading part
in the forthcoming "Life of Damon Runyon."
She is booke_d at Chez Paree in the Danny
Thomas show.
Essaness sneak-previewed "The Paradine

. . . Joe
. . . Irving
. . Tom
. . Charley
. . The
. . Morey
. . Vincent
. . Rudy
. .
. . Ray
. . Alan
. . Chuck
Freedom Train, Heat
Down Chicago Gross
CHICAGO — Out-of-towners by the thousands
poured into town for the three-day
hoUday weekend festivities, but it didn't help
the show business much. The Freedom train
ceremonies, street parades, a concert and a
terrific heat wave kept beaches and outdoor
amusements jam-packed day and night. Patrons
stayed away from Loop theatres in a
big way. Only exception was the Chicago,
still shouting in the papers and on the radio
about its price reduction.
(Average Is 100)
Apoll(^Four Faces West (UA), 2nd wk 85
Chicago—Green Grass of Wyoming (20th-Fox),
plus staae show 130
Garrick—Flowing Gold (WB); God's Country and
the Woman (WB), reissues 85
Grand—Another Part ol the Forest (U-I); light
films 90
Monroe—State of the Union (MGM), Wallflower
(WB), 3rd d, t, run 85
Oriental—Shepherd of the Valley (20th-Fox), plus
stage show 90
Palace—Up in Central Park (U-I): fight pictures... 90
Rialtc^All My Sons (U-I), 3rd d. t. wk 90
Roosevelt—Coroner Creek (Col) 85
State-Lake—Mr. Blandings Builds His Dream
House (SRO), 2nd wk 95
Studio—Fools of Desire (Dezel); Child Brides
90
(Dezel)
United Artists—B. F.'s Daughter (MGM) 95
Woods—Arch of Triumph (UA), 4th wk 100
World Playhous^Bill and Coo (Rep); A Cage of
Nightingales (Lopert), 2nd wk 110
Torrid Weather Crimps
Grosses in Milwaukee
MILWAUKEE—Torrid weather kept most
patrons in the open but air conditioning
coralled a fair representation. "The Emperor
Waltz" held them out on opening day
and stood up well through the week. A holdover
on "The Pirate" at the Towne clicked
again. Pop concerts and sports events angled
their share.
Alhambra—River Lady (U-I); The Big Punch (WB),
2nd wk
Palace—Coroner Creek (Col); Best Man
90
Wins
(Col) 90
Riverside—The Best Years oi Our Lives (RKO),
regular admissions 100
Strand—The Fuller Brush Man (Col); Trapped by
Boston Blackie (Col), 3rd d, t. wk 90
Tovme—The Pirate (MGM), 2nd wk 100
Warner—Romance on the High Seas (WB); I, lane
Doe (Rep), 2nd wk 100
Wisconsin—The Emperor Waltz (Para); Stepchild
(EL) - -.140
Grosses Continue Spotty
At Indianapolis First Runs
INDIANAPOLIS — Business ranged from
fair to good at first runs last week. The
July 4 holiday, fireworks displays and special
entertainment at most amusement parks
cut attendance. Loew's topped the list, with
the Indiana running second. Outdoor theatres
were attracting the crowds.
Circle—River Lady (U-I); Train to Alcatraz (Rep).. 80
Indiana—The Emperor Waltz (Para) 140
Keith s—The Noose Hangs High (EL); The Cobra
Strikes (EL), 2nd d wk 80
t
Loews—On an Island with You (MGM); Hal
Roach Comedy Carnival (UA) 150
Lyric—Fort Apache (RKO), 2nd d. t. wk.; fight
films 105
QuaKtygimi
fRAIIlRf
r thomMmbS* Tratlan
125 HYDE ST. -SanFranciKolDCalif.
MILWAUKEE
Ddhfrt Carter, who recently completed the
Fox Wiscon.sin student manager course,
has succeeded Bob Grady as manager at the
State . Cornfield, Wisconsin manager,
and Eugene Van Norman, Strand manager,
are vacationing . . . 'Vic Manhardt, RCA
distributor, held open house and introduced
the Brenkert BX60 to exhibitors and projectionists
. . . Joe Neger, 20th-Fox manager,
still is searching for a house.
Bob Gross, manager of the Blue Mound
Drive-In, reports capacity bu.siness every
night .
Fox, who operates the
Empress burlesque house, has launched a
straight film policy for the summer . . . Fred
Stanger, lensman, has a new Chrysler convertible
. . . The Rosa at Waupaca, operated
by John Adler, will open this month . . . Ben
Marcus of the Marcus circuit was here.
Ray Krasno, Alhambra assistant manager,
has been vacationing .
Koutnik, Palace
manager, will leave soon for his vacation
Imhof, Eagle Lion manager, was in
Indianapolis .
Anderson, RKO salesman,
is convalescing after a goitre operation
Ashe has sold the State at Waupaca
to Albert Behm, who operates the lola
at lola . . . Orville Jess, manager of the
Washington Island Theatre, was a visitor.
Alan Usher and Danny Kelliher, Sprague,
Harold Pearson, ITO
Elkhorn, were in . . .
Date correction:
field man was a caller . . .
July 26 for that industry golf outing at Port
Washington Country club. Port Washington,
Wis. R. Baker, RKO salesman, is chairman;
Committeemen are Morey Anderson, RKO,
and Dave Chapman, Columbia . . . Charley
Trampe, Monogram manager, will open his
Phantom lake summer home to the July 13
ITO board huddle . . . Sig Holdberg, Hollywood.
Wausau operator and ITO official, was
in for initial talks with Ai-nold Brum, Ritz,
North Milwaukee, who is general chairman
of the ITO convention slated for October .
In case you want Bill Young. Selznick manager,
he's obtainable on that new mobile telephone
just installed in his blue car . . .
Harry
Seed, Warners district manager, Chicago,
huddled with Nat Marcus, local manager.
Three kiddies on bikes stopped short in
front of the Strand. One yelled: "That's it.
One Gene Autry and an Indian picture," as
they dropped the bikes where they fell,
mobbed' the boxoffice and started to enter.
One youngsters' change slipped away across
Wisconsin Ave., but the lad darted through
heavy traffic, retrived the money and all were
happy .
Towne was the first local
house to install Muzak wired music in the
lobby and lounges. Facilities of same were
expanded to furnish soft tunes in the booth
and office.
. . .
Charley
Jerry Krupa now assists Sal Glowacki in
MGM's contract department
Fox, operator at the Empress burlesque
house, added another birthday and told about
the cuff links present from a daughter. The
links had concealed photos of the donor and
granddaughter Plynn was
upped from
.
salesman to assistant by John
G. Kemptgen, manager.
OUie Trampe, Monogram booker, blasted
par at Rivermoor Counti-y club recently . . .
That Towne walkman in "The Pirate" getup
had visiting firemen walking in circles along
Third street . . . The Chicago drop In admissions
for the summer had local houses considering
similar reductions . Anderson
completed his student managerial
training and took over managership of the
Jackson . Smith, theatrical equipment
purveyor, spent the recent holiday
.swinging in a hammock . Gillgren,
Wisconsin service chief, relaxed in true showman's
style by viewing every show in town.
Court Approves Rex Sale
URBANA, ILL.— Mr.s. Angeline Anthony,
executrix of the estate of her late husband,
Theodore Anthony, has been granted authority
by County Judge William L. Springer to
sell a half interest in the Rex Theatre here.
Mrs. Anthony and her late husband each
owned one-half interest in the property.
COMPLETE
EQUIPMENT
forTHEATRES and DRIVE-INS
• IMMEDIATE DELIVERY
• LOWEST PRICES
24-HOUR PROJECTION AND SOUND
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Theatre
Equipment Co.
AL BOUDOUBIS. Manager
109 Michigan St., Toledo 2, Ohio
ADoms 8107
SOUNDHEADS • AMPLIFIERS
TWO-WAY HORN SYSTEMS
COMPLETE SOUND SYSTEMS
PROJECTION BASES
AVAILABLE
OUT OF STOCK FOR
Immediate
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THEATRE EQUIPMENT
& SUPPLY CO.
641 North Seventh St.
Milwaukee, Wisconsin
,m BOXOFFICE : : July 17, 1948 53

. . The
. . Dudley
. , The
. . The
. . Joseph
. . Sam
. . Alex
. .
. . The
'
INDIANAPOLIS
Ifenneth Dotterer, 20th Century-Fox salesman,
and his family vacationed at Yellowstone
park . Williston, head
of the Williston circuit, and his wife have
returned to Indianapolis after wintering in
Florida. They will remain until November
when they again leave for the south . . . Mrs.
Suzanne Joan, National Theatre stenographer,
has found an apartment. She had
been seeking one since directly after her marriage
in March.
Sol Greenburg:, office manager for Film
Classics, and wife were guests of Mr. and
Mrs. Carl Niesse at Lake Wawasee. Niesse
operates the Vogue here . Avenue,
operated by the Williston circuit, installed
a new cooling system operated by deep well
water . Lido Theatre has closed for
remodeling
. . . Cold soft drinks were served
free at the salesrooms of the Midwest Theatre
Co., where a soft drink bar is in operation.
Charles Rich, district manager for Warner
Bros., was at the local branch holding sales
conferences. Rich and Claude McKean, exchange
manager, later went to Fort Wayne
to see the Quimby theatres officials . . .
Harry VanNoy. operator of the Middletown,
KEEP YOUR HOUSE 15
DEGREES COOLER
IN SUMMER
Insulate with success, save up to
40% on fuel, 30% of the cost of
electricity for Cooling system.
Arthur Benjamin Brenton, manager of
BRENTON CO., INSULATION-ROOFING
6525 S. Harvard Ave., Chicago 21, 111.
Natural water repellant, fireproof material
For free estimate, phone: WENtworth 4277
MANLEY'S
SUPREME POPCORN
$1400
13 CWT.
F.O.B. Tyler Warehouse
200 Dickson St. Louis, Mo
Prices Subject to Change Without Notice
R. D. uon cnGELn
Manley Representative
Eastern Missouri-Southern Illinois
3138 OLIVE STREET
ST. LOUIS 3, MO. NEwstead 7644
Middletown, Ind., reported the installation of
a new air cooling system .
Kalafat,
Garrett exhibitor, returned from an extended
vacation in the southern states.
Harry Watts, operator of the Alhambra,
Knightstown, Ind., was improving after a recent
operation, and was attending to business
affairs . . Hobart Hart, operator of the
.
Court, Auburn, has gone to his Canadian
lodge where he will spend most of his time
fishing.
K. E. Maurice, operator of the Wabash,
Clinton, Ind., and J. B. Stein, operator of
the Garfield, Terre Haute, have gone to the
Wisconsin lake region to fish and spend their
vacation . Grand at Terre Haute will
be operated by the Gregory circuit of Chicago
after the lease now held by the Fourth
Avenue Amusement Co., Louisville, expires,
Michael Dellacona, booker for U-I, spent
his vacation at his home in New York .
Jack Benson, a former U-I booker here now
with the Atlanta exchange, was here to see
old friends.
Clyde Brant, operator of the Terre Haute
Virginia, held a demonstration of the 16mm
projector at the Indiana Teachers college.
The demonstration was given to encourage
visual education in public schools and institutions
of learning . R. Neger,
manager for 20th Century-Pox in Milwaukee,
vacationed in Indianapolis . . . D. J. Collins,
home office representative for 20th-Fox, Was
on his way to Detroit . H. Adams,
manager for Film Classics exchange, announced
representation in three downtown
Louisville theatres when "Buck Privates
South of Tahiti," plays the Brown, "Furia"
in the Scoop, and "Gung-Ho—Eagle Squadron,"
in the National.
FORT WAYNE
Toe Nerger, Milwaukee manager for 20th-Fox,
spent part of his vacation here visiting
Harvey Cocks, local manager of Quimby Theatres
. . . Tom Gilliam, manager at Chicago
for 20th-Pox, spent the Fourth of July weekend
here, visiting Mr. and Mrs. Tom Gilliam
jr.
and Tommy III.
Leonard "Jack" .\IcCurdy, well-known midwestern
film man who was in Australia for
a number of years and who retired recently
because of ill health, has improved considerably.
He once again is up and around.
While convalescing he and his wife are staying
here at the home of his brother-in-law,
L. T. Johnson.
Screen 'Street' for FBI
And St. Louis Police
ST. LOUIS—A special preview of 20th Century-Fox's
"The Street Without a Name" was
held recently in the screening room of Fanchon
& Marco's Fox Theatre for local agents
of the FBI. The picture was produced with
the help of the FBI and is based on cases
taken from the files of that organization.
Present were Gerald B. Norris, agent-incharge
of the FBI office here; H. Sam Priest,
president of the board of police commissioners;
U.S. District Attorney Drake Watson;
Assistant Postmaster Harry J. Maher and
James P. Finnegan, collector of internal revenue.
ST.
LOUIS
TJepresentatives of lATSE met here recently
to discuss preliminary plans for the convention
at Cleveland in August . funeral
of Cleon Whittaker, 61, showman and dance
school operator, was held at the Kriegshauser
mortuary here and burial was at Kansas City.
Old'timers remembered Whittaker as the
"Murry" of the well known vaudeville blackface
team, Murry and Mack. The team appeared
on the stage of many combination
houses from 1910 to 1921.
Jimmy Frisina, feature buyer for the Frisina
Amusement Co., was defeated in the
quarter-finals of the Illinois state amateur
golf tournament at Danville. Jimmy was the
defending champion and was a favorite to repeat,
but Nello Campagni of Highwood won
2 and 1.
Sam Levin, co-owner of the Esquire and
Norsid'e theatres, his wife and two daughters,
have gone to Beverly Hills, Calif., for a vacation
. . . RKO's "The Velvet Touch" will be
tradeshown at the S'Renco screening room
July 20.
Midwest Demonstrates
Brenkert Projector
INDIANAPOLIS—The Midwest Theatre
Supply Co. was to demonstrate the new BX60
RCA-Brenkert projector here Thursday (15).
Factory representatives were to be on hand to
answer any questions, and state exhibitors
and projectionists were invited, according to
J. C. Glickner, head of the company.
Name Rededication Committees
INDIANAPOLIS—Committees to "set the
stage" for Citizens Rededication week July
25 have been named by Roscoe C. Clark, general
director of the event. Kenneth T. Collins,
manager for Greater Indianapolis
Amusement Co., has been
•
named to represent
the motion picture industry. Special
ceremonies will be held at 9:30 a. m. July 29
to open the Freedom train.
Change Feature Opening Days
PORT WAYNE—The Palace Theatre, downtown
first run house of Quimby Theatres, Inc,
changed its opening date for features to
Saturday of each week, according to Manager
Frank Zeigler. The theatre previously
booked all picture openings on Thursday.
They run for one week, unless held over.
Doors will continue to open at 1 p. m. daily.
NEW LOCATION
We are now located in our
NEW and LARGER QUARTERS
Complete Line of
THEATRE CONFECTIONS
POPCORN SEASONING
POPCORN BOXES &
LOBBY DISPLAY COUNTERS
Just around the corner from Film Row
on Michigan Ave., opposite I. C. R. R.
stations.
Prompt Service - Popular Prices
KAYLINE CANDY CO.
WEBster 4643
1112 S. Michigan Ave. Chicago 5, 111.
54 BOXOFFICE :: July 17, 19«

MGM Returns to Fold
In Minneapolis Deal
MINNEAPOLIS—After selling its last group
away from the Minnesota Amusement Co. to
the Lyceum, independent legitimate house.
MGM returned to the big Paramount circuit's
Minneapolis first run fold—at least for the
next group of pictures. The circuit closed
what was understood to be a competitive
bidding deal for a group comprising "Easter
Parade," "On an Island With You" and "Big
City." While not spotted yet, the pictures
probably will go into Radio City for their local
openings.
The Schreiber interests, operating the Lyceum,
were understood to have put in a bid.
However, Alex Schreiber of Detroit said that
he would continue bidding for more major
first run product for the Lyceum. The Lyceum,
which just finished playing "The
Pirate," the last of three MGM pictures
bought away from the Minnesota Amusement
Co., was handicapped by lack of air conditioning.
A cooling system was ordered, how'-
ever.
Trade circle reports were that MGM was
dissatisfied with the grosses of its three pictures
at the Lyceum, believing they would
have done substantially more business at the
State or Radio City, and have a higher sales
value for subsequent runs and out-of-town
situations as a result.
Before the sale of "Sumjner Holiday,"
"Homecoming" and "The Pirate" to the Lyceum,
the MAC had a virtual monopoly of
MGM downtown first run product for many
years. The sale tossed a virtual bombshell
into trade circles here at the time of its announcement
and was construed by some leaders
as one of the results of the supreme
court decree.
Robert Savereide Buys
Dysart, Iowa, Theatre
DYSART, IOWA—Robert Savereide of
Waterloo has purchased the Avon Theatre
business and building here from Frank
Parizek and the Dysart Civic Improvement
Ass'n. Savereide has been an instructor in
the Burlington, Iowa High school for the
past year. This is his first venture in the
theatre business, but his
father, Harry Savereide,
is a theatre broker in Waterloo.
Parizek, who has been operating the Avon
since 1944, has no definite plans for the future.
His sale of the business makes Savereide
the fourth operator here since the theatre
was built in 1938 by Howard Pollard.
Otto Reinke succeeded Pollard and sold to
Parizek in 1944.
Merchants Take Page Ad
On Theatre Birthday
I'rankiin, Minn. — Twenty-three merehants
of this eommunity recently told
fellow town.smen how much their local
theatre meant to them.
They got their message across in a full
page newspaper art during a two-day celebration
of the eighth anniversary of the
Frinklin Theatre operated by Mr. and
Mrs. William P'leischer.
The ad copy v.as keyed to the tagline,
"How would you like to live in a community
that does not have a theatre?"
The rest of the ad described the social
and economic contributions made by the
FrrJiklin to the community and surrounding
area.
A week later business leaders and other
prominent citizens paid, tribute to the
Franklin and its owners during two nights
designated as community appreciation
nights.
The Franklin Tribune carried a full
column, page one story on the history and
operation of the theatre.
Clarence, Iowa, Theatre
To Earlham Couple
CLARENCE. IOWA—Mr. and Mrs. Bruce
Hill of Earlham have bought the State Theatre
here from Mr. and Mrs. Richard Blahnik
of Cedar Rapids.
Drive-In Firm Is Incorporated
DAVENPORT. IOWA—Articles of incorporation
were filed last week with the secretary
of state's office for the Bel-Air Theatre
Corp., which will begin operation this
month of an open air theatre at the Mississippi
Valley fairgrounds. Officers were listed
as Julius Geertz, president; Clarence A.
Moses, first vice-president: Robert L. Mc-
Mann. second vice-president: and Ray R.
Fisher, secretary, all of Davenport: and Raymond
C. Thorns, Rock Island, treasurer.
Capital stock was listed at $100,000.
Sullivan 111 at Home,
Misses Board Meet
KANSAS CITY— 111 with pneumonia at his
home in Wichita. O. F. Sullivan. pre.sldent
of the Kansas-Mi.s.souri Allied unit, was unable
to attend a meeting of its board of directors
here last Tuesday ilOi.
Selection of a new general manager, which
had been expected to be one of the principal
activities at the meeting, was postponed
until a later session of the board.
Only routine business was transacted at
the meeting because of the absence of Sullivan,
who became ill July 4.
Promote Booker to Sales
MINNEAPOLIS— Mel Turner, MGM head
booker and son of salesman George Turner,
has been promoted to the sales staff. He takes
over the southern and west central Minnesota
and western South Dakota territory previously
covered by Bill Cameron, who recently
resigned to take over the operation of his
theatre at Waterville. Minn. Another MGM
promotion finds Ray Halvrand. an assistant
booker, advanced to head booker to succeed
Turner. Richard Cannon also has been promoted
from shipper to booker.
Stars at Omaha Premiere
OMAHA— Six screen stars arrived here to
participate in the midwest premiere of
"Feudin', Fussin' and a-Fightin' " at the Orpheum
Theatre, managed by Rollin K. Stonebrook.
They included Marjorie Main. Percy
Kilbride. Shelley Winters. Louis Pron, Joe
Besser and Jimmy Brown. U-I Manager H. B.
Johnson helped with the arrangements.
Improve Theatre at Clearfield
CLEARFIELD. IOWA—Improvements to
the Princess Theatre here have been announced
by Walter Pfeiffer. A new ceiling,
new lighting, curtains and cooling system
have been added. In addition there are a
new stage and cushions.
Open New Galva Theatre
GALVA, IOWA—Galva's new theatre, first
expected to be open for business June 30,
had its first show July 7. Delay was caused
by redecoration and cleaning of the building.
The theatre and projection equipment were
purchased through pledges by the citizens of
the community.
Ask Fourth Ozoner Permit
MINNEAPOLIS—Town council of St. Louis
park, a suburb, was to act this week on the
application of Minnesota Entertainment Enterprises
for a license to build and operate
a drive-in. It would be the group's fourth
such project.
IN A FOND FAREWELL—Associates and friends of Howard E. Jameyson
(seated in center) who were in attendance at the dinner given by Elmer C. Rhoden
in his honor are, from left to right: Russell C. Borg, Warner Bros.; George Fuller,
20th -Fox; Fred C. Souttar, Fox Midwest (who has taken over Jameyson's post as
Wichita district manager); Ben Brown, Kansas City News Service; Senn Lawler,
Fox Midwest; Elmer C. Rhoden, Fox Midwest; Wm. E. Tniog, United Artists; Arthur
H. Cole, Paramount; Frank Banford, Lon Cox, Charles Schaefer, Leon Robertson,
all of Fox Midwest; Robert Withers, Republic; L. O. Honlg. James Long and John
Meinardi, Fox Midwest: Ben Shiyen. BOXOFFICE; Lou Pope, Fox Midwest. In the
back row are: Senn Lawler, Fox Midwest: Elmer C. Rhoden jr.. Commonwealth
Amusement Corp-; Ed Haas, Fox Midwest, and Bob Shelton, Commonwealth. The
dinner party was given at the Kansas City Club on July 6.
BOXOFFICE : : July 17, 1948 MW 55

. . . Jim
. . Don
. . Alex
. . . Construction
. . The
KANSAS
^on Phillips, who operates the Colby and
Lyric in Colby. Kas., was a visitor on
Filmrow. He reported that business in the
grain belt has been spotty because of har-
\esting. His two houses draw patrons from
as far as 30 miles from Colby, which is nearly
400 miles west of Kansas City. He has noted
considerable interchange of patronage between
theatres in western Kansas, Goodland
residents driving to Colby to see a picture
and Colby families going to Goodland for
film entertainment.
The Admiral, north side neighborhood theatre
which was heavily damaged by fire last
December, has been reopened by Devins &
Rodney after extensive remodeling . . . Opening
of the new Riverside Drive-In. being
CITY
tuilt by Commonwealth Theatres on the site
of the old racetrack northwest of North Kansas
City, delayed by frequent rains, has been
set for July 22 . . . New clients of the Ed
Hartman booking agency include the Tower,
Wichita, Kas.; the Lakin. Lakin, Kas., and
ihe Roxy, Carthage, Mo.
William Stahl, Theatre Specialties Co., Los
Angeles, was a visitor here . Davis,
RCA-Victor district manager, left for Denver
Castle. Paramount exploiteer. has
been transferred to St. Louis . Schniderman,
operator of the Mary Lou Theatre
here, has bought the Strand at Concordia,
Kas., from W. D. Fife. The 500-seat house,
which was damaged by fire March 11, will be
reopened about September 1 . . . Harry Hamburg.
Paramount manager, still is searching
for a house.
Bessie Jacobs, inspector at UA, reports great
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Strong Reflector Arc Lamps — Rectifiers
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Lenses — Reflectors for All
Types Lamps. Reflector
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(In your service since 1899)
Rewinc'ers — Electric & Hand Operated.
Reel End Alarms — Film Splicers.
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Rectifier Tubes — PE Cell
Exciter Lamps — Water Coolers,
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1001 Other Items.
STEBBINS THEATRE EQUIPMENT CO.
1804 Wyandotte
Phone GR 0134
Kansas City 8, Mo.
improvement in the condition of her son
Richard, who has been a patient at the General
hospital since June 17 following a tetanus
infection . . . Charlotte Solomon, Paramount
ledger clerk, is vacationing in New York City
and Washington. D. C. . . . Rita Dworak, contract
clerk at 20th-Fox, has resigned . . . Bill
Bruegging, head shipper at Paramount, returned
from Jefferson City, Mo., where he
was called following the death of his mother.
New marquees have been installed on the
Kansan and Osawa theatres at Osawatomie,
Kas.. and both houses have been redecorated.
Jack Campbell is the local manager for the
Griffith circuit, which operates the two theatres
... A new cooling system has been installed
in the Royal at Axtell, Kas. where
Paul D. Meara is manager . new Blue
Mound at Blue Mound. Kas. has opened. The
house is owned by Ray Miner. Moran. Kas.,
owner and operator of the 500-seat Miner
Theatre there.
. . . The
Construction of a theatre has been started
by Aubry Hamilton at Gait, Mo.
Plaza at Illmo. Mo., will be closed Feb. 1,
1949. Failure to secure a renewal of his lease,
and inability to find another suitable location
are given by Martin Operle, owner, as reasons
for a decision to suspend operations
work is progressing on the
new Mary Lou Theatre at Marshall, Mo., to
be operated by George H. and J. Leo Hayob.
Complete stage facilities will be installed.
Henry Pawhuskla has succeeded George
sion, Kas., and Mark Leslie now is manager
Puckett as manager of the Dickinson at Mis-
|
of the Overland at Overland Park, Kas. Both
houses are run by the Dickinson Operating
Paul Hickok, 14-year-old son
Co., Inc. . . .
of L. E. Hickok, operator of the Dream Theatre,
Effingham, Kas., sustained a deep cut
on his head recently while diving during a ;
SELL YOUR THEATRE PRIVATELY
We Cover the U. S. Market
A diilerent service ol long
experience and reputation
ARTHUR LEAK THEATRE SALES
3422 Kinm(
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PROCESSED
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Atchison -
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^ Comfdche Mrt^ of wf^Wid^ S^Jff^
36 B03?OFFie| ;: July 17, 1948 W,,,

Homer
swimming party. Eleven stitches were required
to close the wound.
.
Clarence A. Schultz, president of Commonwealth
Theatres. Inc., still was at Menorah
hospital awaiting the completion of a checkup
.. Strowig, Abilene, Kas. president;
C. E. "Doc" Cook, Maryville, Mo., secretary;
and other officers of the Kansas-
Missouri Theatre Ass'n were here for a
monthly meeting at the Phillips hotel . . .
Ralph Winship, operator for 43 years of the
Majestic at Phillipsburg, Kas., was here to
attend a meeting of the Allied board of
directors.
Kansas exhibitors seen on Filrm-ow: Fred
Mimson, Lakin, Lakin; J. L. Musgrave. Cozj-,
Girard; T. J. Campbell, Osawa, Osawatomie:
Merle Barnes. Nomar and Airport. Wichita.
and Mr. and Mrs. W. R. Cook. Ideal, Halstead
Missouri exhibitors glimpsed were
. . . John Courier. Courter, Gallatin; J. R. Mc-
Elwee, Roxy, Blue Springs; F. C. Weary.
Parris. Richmond; C. A. Jones, Gem, Breckenridge;
Chet Borg, Plaza. Appleton City;
George Owen. Owen, Seymour, and Mi's. G. W.
Moskau, Regal. St. Joseph.
Youth Rally at Capitol
JEFFERSON CITY—More than 1,200 young
men and women attended a Youth day rally
in the Capitol Theatre. The group heard an
address by J. D. James, who outlined the
principfes of freedom as practiced in America.
Sam A. Haley jr. led in giring the Freedom
pledge. After the brief stage ceremonies the
audience, which jammed the theatre to the
doors, was treated to a free motion picture
show by the theatre ow-ners and manager.
Youth Camps Shown
In Newsreel Shots
KANSAS CITY— Views of activities at the
youth camps sponsored cooperatively by various
agencies here in Swope park are included
in Paramount and Fox Movietone
newsreels being shown locally.
The views were pool shots taken by Bill
Burch, Fox Movietone cameraman, who spent
several days shooting events at Camp Lake
of the Woods, for white children, and Camp
Hope, for Negro children. A total of 150 boys
and girls was registered for the two camps,
at which governmental processes were exp!nined
in detail.
Operated as model cities, the camps were
governed by representatives of the Kansas
City public school system, with counselors,
nurses, cooks and other assistants.
The tw'o camps were projected by the community
service division of the city w'elfare
dcirartment, and were conceived by Hayes A.
Ri:hardson, director. Physical operation was
supervised by the recreation division.
Filming of camp activities was fostered
by the Kansas City Theatres committee, for
which M. D. Cohn is spokesman to promote
the best interests of youth in accordance
with requests of the U.S. attorney general
and the National Conference for Pi-evention
and Control of Juvenile Delinquency.
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Cooling System at Centerville
CENTERVTLLE, IOWA.—A modern cooling
system has been installed at the Ritz here.
H. M. Johnson is manager.
Return Alter 20 Years
Silent star Lea trice Joy, returning to the
screen after 20 years' absence, has been
ticketed for a role in Eagle Lion's "Red Stallion
in the Rockies."
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. . Republic's
. . "The
. . Don
. . Duane
. . Florence
. .
MINNEAPOLIS
Wirginia Safford, Minneapolis Star columnist
wrote recently about the reception
that Mr. and Mrs. Art Barry of Minneapolis
received from Jack Conway, MGM director,
when they visited in Hollywood. "Jack Conway
grew up on a big farm at Graceville,
Minn.," wrote Mrs. Safford. "When Art
Barry was a boy, he often visited at the Conway
farm. And he's still the farmer at heart;
he owns and operates a ranch of 300 acres
on Sunset boulevard. After taking the Barrys
to lunch in the MGM studio, Jack told his
secretary to show them the works."
Ben Katz, U-I exploiteer, was here from
Chicago to beat the drums for "Feudin',
Fightin' and a'Fussin' " at the Orpheum .
The Southside Business Men's Ass'n is offering
a $250 government bond for the best
name submitted for the new neighborhood
theatre that Nathan Shapiro and Bennie
Berger are building. A 25-word reason for
the name must accompany it . . . Fay Dressell,
RKO manager, will leave next week for the
district and branch managers meeting in Chicago
. "Bill and Coo," first run
date at the Minneapolis Century, has been
set back to late July.
Mrs. Harry Hoffman, mother of Walter
Hoffman, 20th-Fox exploiteer, was here from
New York to visit her son and daughter-inlaw
.
into
Fuller Brush Man" goes
its fifth week at the RKO Fan.
.
Exhibitors on Filmrow included Peter
Campbell, 'Val Halla, N. D.; Louis Deutsch,
Virginia, Minn., and Al Van Kassel, Watertown,
Minn. Gillian, Warner Bros,
playdate auditor, was a visitor . . . Dave Gilman,
Aberdeen, S. D., visiting Minneapolis,
says his son, Irving, former local film salesman
and exhibitor, has just opened a new
drive-in in Denver.
.
.
Roy Secrest, owner of the Princess, local
neighborhood house, died after a long illness.
He was 31 Becker, Paramount
salesman, has been laid up with a back injury
at Minot. N. D. . McHugh,
MGM chief inspector, was injured in an automobile
accident
mount salesman,
.
is
. Bill Mussman,
confined at home
Para-
with
LEAK THEATRE SALES

: July
. . . R.
, . . Herbert
. . F.
, , Art
, , Jimmy
, . Joe
, , The
. ,
Heat Fails to Crimp
Kansas City Trade
KANSAS CITY — Intermittent rains and
humid weather iiave had only a slight effect
on grosses at the first runs here. After
nearing the all-time house record at the
Paramount, "The Emperor Waltz" was hefty
in its second week and headed for a third
round. "Fighting Father Dunne" and "The
Arizona Ranger," dualing at the Orpheum,
were strong. The combination of "Summer
Holiday" and "The Sign of the Ram" at the
Midland pulled well. "Will It Happen Again?"
showed strength at the Esquire.
(Average Is 100)
Esquire—Will II Happen Again? (FC).. 110
Midland—Summer Holiday (MGM), The Sign of
the Ram (Col) 125
Orpheum—Fighting Father Dunne (RKO): The
Arizona Ranger (RKO) 130
Paramount—The Emperor Waltz (Para), 2nd wk...l5a
Roxy—Belle of the Yukon (RKO), Casanova
Brown (RKO), reissues 85
Tower, Uptown, Fairway—The Street With No
Name (20lh-Fox), 2nd wit 115
'Waltz' Rolls Up 140 Gross;
Others Near 100 in
Omaha
OMAHA — Business continued far from
merry here despite the holiday impetus.
Weather was sultry with only a scattering
of rain. The Paramount did 140 with "The
Emperor Waltz," Some of the other first
runs had difficulty trying to gain average
despite the long weekend,
Omaha—Green Grass of Wyoming (20th-Fox);
Half Past Midnight (2Qth-Fox) 95
Orpheum—Mickey (EL), Under the Tonto Rim
(RKO) 100
Paramount—The Emperor Waltz (Para) 140
RKO Brandeis—Fighting Father Dunne ,hKO)
The Arizona Ranger (RKO) 105
State—Homecoming (MGM) 105
Town—The Woman From Tangier (Col), 2nd run
Honor of the Range (FC), split with Ding Dong
Williams (RKO); Son of Roaring Dan (U-I);
The Wife of Monte Cristo (EL) 100
'Brush Man,' 'Waltz' Top Average
In Dull Minneapolis Week
MINNEAPOLIS—The heat wave, recordbreaking
in length and intensity, continued
to put a crimp in grosses, but some attractions
were able to overcome the handicaps
of extremely high temperatures and a general
business slump. "Hatter's Castle" and
"Black Bart" came through moderately well.
and "Emperor Waltz" and "The Fuller Brush
Man," in their second and fourth weeks, re-
.spectively, were still far up in the money.
Aster-The Cobra Strikes (EL); Under Colorado
Skies (Rep) 90
Century—Hatter's Castle (Para) 100
Gopher—Sintown (U-I), RIO (U-I), reissues 85
Lyceum—The Pirate (MGM), 2nd wk 100
Lyric—Lady From Shanghai (Col), 2nd d. t. wk 85
Radio City—The Emperor Waltz (Para) 2nd wk... .125
RKO Orpheum—Up in Central Park (U-I) 90
RKO-Pan—The Fuller Brush Man (Col) 4th
State—Black Bart (U-1)
World—Silver River (WB), 2nd d. t. wk..
Alan Ladd to Aqucrtennial
MINNEAPOLIS—Alan Ladd and his wife
Sue Carol are coming here from Hollywood
to participate in the aquatennial, the local
aimual summer Mardi Gras. They'll arrive
July 22 and remain three days. On July 23
they'll make two personal appearances at
Radio City Theatre in connection with the
world premiere of Ladd's new picture, "Beyond
Glory," especially scheduled because of
the aquatennial. Ladd also will attend the
luncheon for Minnesota editors July 24, sponsored
by the Minneapolis Star-Tribune, and
will ride in the big aquatennial daytime parade
the same afternoon.
BOXOFFICE :
17, 1948
OMAHA
f^harles Gurney, whose Yankton, S. D., house
will be ready about September 1, loaned his
airplane to competitor William Tammen,
owner of the Yankton Moon and Dakota,
enabling Bill to fly there to meet his mother
who arrived from the west coast by airliner
D. Goldberg, local circuit owner, headed
for New York to line up new pictures for the
first run State , Sunde planned to
open his 300-seat Pappio Theatre at Papillion
July 28 , , , William Gaddoni, new MGM
manager, showed his ability his fir.st week
here. He found a house in which to live,
Gerry McAuliffe was named United Artists
secretary to office manager Sidney Mc-
Ardle, She succeeded Phyllis Otto who resigned
to move to California . . . E, C. Limd,
owner of the Glud at Viborg, S, D,, has remodeled
a cafe, but has found the restaurant
business has its headache, too. He was looking
for a manager,
Maurice Fegal, manager of the Circle,
pinch-hit for Dewey Hiu-t, manager of the
Epstein Theatres' Roseland, Dewey was in
the Veterans hospital in Lincohi , , The
.
R. D. Goldberg circuit added Donald Jacobs,
former manager for Warner Theatres at
Mansfield, Ohio , , , Bill Miskell, Tri-States
district manager, said he would be interested
in the vacancy on the police civil service
commission only if there are no political
strings attached,
H. B. Johnson, U-I manager, left for a vacation
in his cabin on the St. Croix river in
Minnesota . A. Van Husen, head of
Western Theatre Supply Co., left for Chicago
Lane, U-I auditor, visited the
local office , , , Roy Casey, 20th-Fox cashier,
spent the weekend at Cherokee, Iowa . . .
Pat McGee, general manager for Cooper Theatres,
was in Lincoln , Redmond,
Tri-States city manager at Falls City, vacationed
at Estes Park, Colo. . . . Hymie Novitsky,
20th-Fox salesman, said his 1948 Buick
picked up a spike twice on a recent trip and
blew out a tire each time.
site . . .
Oscar Hanson, independent booker, was
booking for C, J. Kj-amer, Stanton exhibitor,
who was devoting his time to caring for his
wife who suffered a severe hip injury . . .
Arnold Shartin, Columbia office managerbooker,
picked Minnesota for his vacation
Jacob Wilk, head of Warners production
department, and Sid Luckman, director
of "The Jolson Story," stopped off here
to visit Wilk's cousin, Mrs, Emma Erman ,
Dorothy Reiner, UA inspector, and Hazel
Deines, contract clerk, were on vacation.
Sultry weather continued to hold back visiting
exhibitors. Among those seen were Oliver
Schneider, Osceola; William Tammen, Yankton,
S. D.: Eddie Kugel, Holstein, Iowa. Carl
Johnson, Red Oak, Iowa; Mr, and Mrs, O,
Nelson, Soldier, Iowa; Cliff Sherron, David
City; Frank Good, Red Oak, Iowa, and K, T.
Nelson, Utica . . . Regina Molseed, 20th-Fox
head booker, left on an extensive western tour
that will include Salt Lake City, San Franci.sco
and Seattle , , . The grapevine had it
that a David City house was changing hands
One branch manager offered this tip for
exhibitors last week: Watch the seals on the
film containers. New devices cutting down
the rewinds on inspection from two to one
times have been installed along the Row.
This meant the winding was different on
various film containers, so watch for "heads"
or "tails."
Harold Smith, Carson, Iowa, exhibitor, has
returned from a three-week vacation on the
H. O. Qualsett, exhibitor at
west coast , , .
Tekamah, Neb,, planned a new front, canopy
and some inside remodeling on his Lyric
Theatre , Warnock, Battle Creek, Iowa,
exhibitor, returned from Montana to report
that state was hard to beat for fishing , . .
Roy Casey, 20th-Pox cashier, visited his
mother in Cherokee, Iowa , Brandeis
gave out several hundred Fuller brushes on
the opening day of the picture, "The Fuller
Brush Man."
Tri-States Buys Ozoner
And Names New Manager
SIOUX CITY, NEB.—Tri-States Theatres
has purchased the Sioux City Drive-In from
John Kampmeyer and L. E. Davidson, a former
T:-i-States city manager here, William
Miskell, district manager, announced that
Vernon Carr, Iowa Theatre manager, will take
over at the drive-in helm, Arthur Neilson.
from the Hipp, will succeed Carr, O, V,
Burneson, former Capitol Theatre assistant,
will become new Hipp manager.
Skinner Scores "Honeymoon'
Prank Skinner has been assigned to score
"Family Honeymoon" for Universal.
HANDY SUBSCRIPTION ORDER FORM
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POSITION
STATE.
59

. . . Margaret
. . . "Dad"
. . . Hugh
. . George
1
DES MOINES
pilmrowers are continuing their vacations,
trying to find some relief from Iowa's heat
wave. Dale MacFarland, Tri-States executive,
is spending two weelis in Colorado with
his family. Art Stolte, Tri-States district
manager, is vacationing in Canada where he
will spend a good share of his time fishing
Neiman, secretary in the Tri-
States advertising department, is recuperating
from the mumps . . . Bill Toney is back
at his desk after a business trip to Burlington.
Ralph Maw, district manager, and Burtis
Bishop jr., regional director, were at MGM
last week when Jerry McGlynn took over his
duties as branch manager, replacing D. C.
"Jack" Kennedy who recently resigned. Another
visitor at MGM was Jack Kelly from
the New York office . . . Marie Butcher, MGM,
spent the weekend in Albert Lee, Minn. . . .
Helen Hanson, MGM cashier, went to Mirmeapolis
for two days and, despite the heat,
bought herself a fur coat!
Edwin Sandblom has joined the staff at
Warners as salesman. Sandblom was formerly
associated with Paramount but for the
last two years has been in the insurance business
in Des Moines . . . Universal employes
helped entertain film stars here for the midwest
premiere of "Feudin", Fightin' and
a-Fussin'." They were guests at a cocktail
party July 7 in the Hotel Fort Des Moines.
Representatives of the press and Tri-States
Theatre Corp. were also there . . . Helene
Jacobs, Lou Levy's secretary at Universal, is
on a two-week vacation in Kansas City, Waterloo
and Des Moines.
Omaha Receipts May Rise
As Competition Falters
OMAHA—Exhibitors here took heart again
after the worst six-week business period since
prewar days. They expected some bounceback
in receipts with the end of the Ak-Sar-
Ben racing season which drew record crowds.
Other outside competition also was the
heaviest in years. The Omaha Cardinals professional
baseball team drew well; a new
amusement park and auto racing opened in
Council Bluffs and free Community Sings are
stealing the Sunday night crowd.
Owner Gives Free Shows
And Entertains Town
WALL LAKE, IOWA—Herbert Anderson,
new owner of the Rio Theatre, held an open
house last week to celebrate his first day in
business here. Everyone in town was invited
to see "Valley of the Giants" free of charge.
To Remodel Temple
MELLETTE, S. D.—Plans are under way to
remodel the Temple Theatre.
60
COMPLETELY NEW
HORKY'S CAFE
Bigger and Better Than Ever
— Featuring 'Delish' Steaks
1202 High St. Des Moioes, Iowa
Where Filmrow Friends Gather'
Open Daily at 4 p. m
Gus Baehr, 63, Dies;
Brainerd Exhibitor
ST. PAUL—Gus Baehr, 63, of Brainerd,
Minn., prominent exhibitor, died in St. Joseph
hospital here after a long illness. Burial
was at Wadena, Minn.
Baehr and his brother Ed entered the motion
picture exhibitor field about 12 years ago
after amassing a fortune from gasoline stations
in northern Minnesota. They built up
a circuit of eight theatres, mostly in Mirmesota,
which form part of the present Home
Theatres circuit in which he and his brother
were stockholders at the time of his death.
Baehr is survived by his wife and his brother.
Three Interests Seeking
Golden Valley License
MINNEAPOLIS—The village cotmcil of
Golden Valley, local suburb, deferred action
until July 20 on the granting of a license
to build and operate a new theatre. Three
interests are competing for the license. One
of them, Paul K. Enghauser, associated with
Al Svensson of Sebco, local theatre builders,
tendered a $5,000 certified check as an evidence
of his good faith, agreeing that the
money should revert to the village if he did
not start the project immediately.
More than a year ago the coimcU granted
a license to the Golden Valley Theatre Corp.,
headed by Jack Wright of Red Wing, Minn.,
and Gordon Green of Minneapolis, who have
delayed building the showhouse but who still
wish to retain the license. The council now
will determine whether the corporation has
lost its right to the permit because of the
delay in starting the project. Another seeking
the license is Joe Powers, formerly with
National Screen Service.
Four Drive-Ins Install
Bevelite Sign Letters
KANSAS CITY—Four drive-ins recently
opened or nearly ready are among those using
Bevelite plastic sign letters supplied by the
National Theatre Supply, according to Ai--
thur "Count" de Stefano, district supervisor
and branch manager.
The four installations, with signs fabricated
by the Rich Neon Co. of Wichita, include
the Riverside, North Kansas City, and
other ozoners at Joplin, Mo., Dodge City, Kas.,
and Garden City, Kas.
New House at Ruthven
RUTHVEN. IOWA— Ruthven's new theatre,
the Palo Alto, will be completed about the
middle of August. It will be fireproof, sound
proof and will have special equipment for the
hard of hearing. It will be 40x80 feet with
323 seats.
CotnmunitY Group Elects
COLLINS, IOWA—Officers of the Collins
Community Theatre Co., Inc., were elected
last week. They are; George L. Kimberly.
treasurer; J. R. Armstrong, secretary; and S.
W. Inman, W. R. Rumbaugh, J. H. Duesbury,
R. W. Vasey and E. A. EUingsen, directors.
Inmair was elected president of the board of
directors and Vasey, vice-president.
From the BOXOFFICE FiJes
{Twenty Years Ago)
. . . George
f^ C. JOHNSON, accompanied by Mrs. Johnson
and Miss Grace Am, all of Atlantic
City, Iowa, attended the Walker-Hud'kins
middleweight bout in Chicago
Johnson, who married "Clara Bow's double,"
has played more than 1,800 performances and
says he needs a rest ... Bob Waterman, assistant
cashier at the Fox exchange in Kansas
City, is back on the job after his vacation
Patee of Lawrence and "Red"'
Jones, district representative of Pathe, both
missed the convention of the MPTO of Kansas
and Missouri recently held in Kansas City.
They seldom miss.
The Plaza Theatre in Kansas City, at Mill
Creek boulevard and 47th street, is progressing
rapidly and is expected to be opened in
a few weeks.
John Graham, formerly Tiffany booker
in Kansas City, has joined the Film Booking
Offices sales staff . . . Ensley Barbour,
prominent showman of Joplin and Springfield,
was in Kansas City this week.
The plan to hold a convention of the NTCA
aboard a boat between Duluth and Port
Arthur had to be abandoned because of lack
of space, says W. A. Steffes, president. Not
more than half of the number who wanted
to register could be accommodated .
More than 50 exhibitors and exchange men
entered the golf tournament in Des Moines.
The weather was extremely hot and all who
took part in matches were completely exhausted.
Jack Gross, formerly manager of the Universal
houses in Carthage, Mo., and more recently
manager of the Sheboygan at Sheboygan,
Wis., has been promoted to the managership
of Universal's new million-dollar Venetian
The Cozy
Theatre, Racine, Wis. . . . Theatre, Parsons, Kas., has been opened.
W. E. "Bill" Truog, formerly sales director
for Universal in the Kansas City
territory, has been appointed branch manager
of United Artists. He succeeds Guy Navarre,
who resigned . Manville,
operator of the Liberty Hall Theatre, Wathena,
Kas., died recently. Manville was the
father-in-law of W. P. "Bernie" Bernfield,
well-known film salesman in Kansas City.
Guy Bradford, Tiffany manager in Kansas
City, tells that he watched Ed Frazier at the
dog races put up money on the wrong dog.
Then when Frazier bet on the right dog,
he went up to collect his winnings and had
lost his ticket and failed to collect . . . Herb
Woolf, partner m the promotion of Loew's
Midland Theatre in Kansas City, will motor
to Europe with Joseph M. Schenck.
. . . The
The secret marriage a ye.ir ago of Ed BelU"-
horst, booker for First National in Kansas
City, and Margaret Armstrong, in charge
of First National accessories, was announced
Gardner is reopening his theatre
at Neosho, Mo., after redecorating
Liberty Theatre in Kansas City has closed
until fall. It is expected that Loew's or
United Artists will operate the place.
BOXOFFICE :: July H, 1948

: July
Uptown at Davenport
Bought by Manager
DAVENPORT, IOWA—Purchase of the Uptown
Tlieatre by Richard A. Moore from Julius
Geertz was announced last week. Moore
has been manager of the theatre for the last
five years. He came here from Mission. Tex.,
where he was city manager for the R. N.
Smith Theatre circuit. He has had 19 years
of experience in the theatre business. Geertz
will continue to operate the Sunset here.
File Corporation Papers
For Omaha Film Depot
LINCOLN— Article.s of incorporation have
been filed with the secretary of state here
for the Omaha Film Depot with a capitalization
of $25,000. ,M. G. Rogers, head of Film
Transport Co.. was named as one of the incorporators.
The new firm will handle shipping
for Eagle Lion, Film Classics and King
Pictures.
Group to Build Drive-Ins
MINNEAPOLIS—Ralph Green and associates
have obtained an option on a site at
Robbinsdale, Minneapolis suburb, for a drivein
theatre. It will be the first such establishment
in the Twin City area other than
those now owned and planned by the Minnesota
Entertainment Enterprises, a group of
prominent Twin City independent exhibitors.
Latter now has two in operation and two
others under construction. The Green group
will launch drive-in theatres also at Rochester,
Minn., and Madison, Wis., during the
next few weeks, and is planning one for
LaCrosse, Wis.
Expect 'Search' to Lyceum
MINNEAPOLIS—MGM's highly praised
"The Search" is expected to go into eiiher
the Lyceum, legitimate roadshow house which
has just finished MGM's "The Pirate," which
it bought away from the Minnesota Amusement
Co., or into the World, also an independent
theatre. It's understood that the
Minnesota Amusement Co. hasn't bid on
"The Search," despite the acclaim with which
it has been received in its successful New
York run. It evoked much enthusiasm at an
invitation screening in Minneapolis.
Show Goes On
SAC CITY, IOWA—When James Gray,
manager of the Sac and Chieftain theatres
here found that he had received the wrong
film one day last week, he telephoned the
Iowa Film Delivery hi Des Moines and made
arrangements to meet them at the airport
for an exchange. Gray then chartered a
plane here and flew to Des Moines to pick up
the right film. He left here at 6:45 p. m, and
was back In Sac City at 8:30 p. m. with the
film. The show had to go on, and it did!
Fort Dodge Airer Opened
FORT DODGE. IOWA—Fort
Dodge's new
drive-in has been opened two miles south
of the city on Highway 169 by Otis Heskitt
and Willis Warner.
BOXOFFICE :
Rural Philanthropist
Spurns Film Deal
he Mars. Iowa—Herman Schultz, 75,
baohclor farmer who is giving away hi.s
million-dollar fortune in farm land, said
recently he was approached by a man
who offered him $25,000 for the film
story of his life. SchuUz told newspaper
men later that he told the man "to get
out."
"A man who claimed he had Hollywood
connections came to see me," Schultz
said. "He told me he could get $50,000
for the story of my life for the movies,
and he would split it with me. I told him
don't do business in second-hand deals
I
that way. Then he said he'd give me
$35,000. I told him to get out."
Schultz said he has received 23,000 letters
from "Germany, Palestine and all
over the world since he announced he
has given away 12 farms and plans to
give away more."
Philadelphia Is Probing
Big Ticket Tax Shortage
From Eastern Edition
PHILADELPHIA—The discovery of a tremendous
shortage of amusement tax fund's in
the city treasury has set off a host of investigations
and firings of prominent city officials
here during the past two weeks. But a new
facet of this investigation was opened on a
Wednesday when the huge Warner circuits,
operating 60 theatres in this city, refused to
open its books in investigators allegedly as-
.signed by City Controller Frank J. Tieman,
threatening the progress of the investigations.
Warner Theatres based its refusal on a city
ordinance adopted in 1945, limiting access to
its records to W. Frank Marshall, receiver of
taxes, according to a spokesman. However,
Louis J. Goffman, attorney for Warners,
denied this was the reason.
"We are perfectly willing for anyone to investigate
our books, if properly authorized,"
Goffman said. "The men who presented
themselves at the Warner offices to examine
the books were not properly authorized. They
presented notlilng but a letter add'ressed 'To
Whom It May Concern.' "
Benson Adds Anita to Circuit
ANITA, IOWA—Carl Benson of the Benson
circuit has twught the Anita Theatre here
from Tom Brooks of Des Moines. Brooks
purchased the house several weeks earlier but
found it impossible to operate the theatre and
attend to his interests in Des Moines. Benson
had been manager.
'Carousel' Big in St. Paul, Too
ST. PAUL — Merchants, sponsoring the
stage attraction "Carousel" at the Auditorium,
put over with newspaper ads when it
was feared that It might not click as well
here as In Minneapolis. It finished to Just
as big business as it had done in the other
Twin city.
Rob East Lake Theatre of $30
MINNEAPOLIS—Thieves robbed the boxoffice
of the East Lake, independent neighborhood
theatre, of $30. They gained entrance
by dropping through a trapdoor.
Bill Miskell in Lead
For Omaha Board
OMAHA—William Miskell, Trl-States Theatres
district manager here, holds the local
spotlight in talk about a successor to Robert
P. Samardick as chairman of the police civil
service commission.
Miskell is a close friend of Mayor Glenn
Cunningham. It is the mayor who will fill
the nonpaying vacancy on the three-man
commission. Samardick served as commission
chairman, but the members, not the mayor,
name their chairman.
MLskell has been active in police work for
years. He actively supported Cunningham for
city council in the recent elections.
He currently is chairman of the Omaha
Safety council's law enforcement and traffic
committee.
Mayor Cumiingham admits hearing discussion
of Miskell for the job but says he has
no further comment at this time. Miskell
said he couldn't yet make a statement about
his availability, adding:
"I haven't been approached in any official
way."
Tax Neglect Charged
MINNEAPOLIS — City officials of Chisholm.
Minn., are in hot water for failure to
collect a $3 daily theatre license fee from the
two C. L. Berquist theatres there. It's one
of a number of irregularities against them
cited in a report just issued by Richard Golling,
state public examiner. The city charter
imposes the $3 a day hcense for all theatres.
Berquist, however, has never paid it and the
city officials, apparently, made no effort to
collect
it.
Protect Local Shows
PARIS, MO.—Local theatres and other
amusement interests got a break from the
county court here recently. This body set
up extremely high license fees for visiting
entertainments, including circuses. $100 a
day. tent shows $50, and pubUc dances $10. A
boxing match will cost promoters $25 and
a carnival $100 a week. The county court
announced these charges were made to protect
home town entertainment interests.
Drive-In Opening Soon
DAVENPORT. IOWA—Steel framework for
the screen at the outdoor theatre here is
being erected by Ed Hotter, Davenport contractor.
According to officials of Bel Air
Theatre Corp.. the theatre will be ready to
open in mid-July. The corporation is a subsidiary
of the Mississippi 'Valley Amusement
Park, Inc.. which owns and operates the fairground
property.
Two Changes During Summer
LOVILIA, IOWA—The Villa Theatre program
will be changed only twice a week this
summer, according to Ray Nichols, owner.
One change will be on Sunday, the other
on Friday. There will be pictures every night,
but matinees will be discontinued during the
summer. Hot Seat night will continue to be
held Wednesday night and Merchant nights
will be featured on both Friday and Saturday
nights.
17, 1948 61

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BOXOFFICE
CLASSIFIED WANT ADS
Use fhes^ speedy lifile
business builders to gef
(luick results of slight cost
BOXOFFICE Clearing House
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Flint Case May Make Theodore Granee. Former Musician,
Arbitration History
^//o/ps Prominence as Showman
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8£ 63

KATO Re-Elects Officers;
Plans to Expand Services
LOUISVILLE—Plans for increased services
by the Kentucky Association of Theatre Owners
were revealed at the annual election of
officers here by John T. Edmunds jr. of Hopkinsville
and Louisville, newly appointed assistant
to the KATO president.
Speaking briefly to delegates attending the
KATO election Edmunds said he planned to
emphasize the value of membership to the
small theatre owners and to increase the services
of the organization to them. Edmunds
will take over a large part of the administrative
work done by President Guthrie F. Crowe,
who became commissioner of state police on
July 1.
The election was held in the KATO office
in the Falls City Theatre Equipment Co.
building. On hand for the tabulation were
Edmunds, Colonel Crowe, E. L. Ornsteln, Mrs.
Nell Borden, J. V. Snook, Charles R. Mitchell,
E. S. Huber, Johnson Mussellman, Henry J.
Stites and A. N. Milles.
All officers were re-elected: Guthrie F.
Crowe, president, LaGrange; Willard Gabhart,
vice-president, Harrodsburg; C. R.
Buechel, treasurer, Louisville: Mrs. Nell G.
Borden, assistant treasurer and secretary,
Louisville; Henry J. Stites, general counsel,
Louisville.
Newly elected directors for two-year terms:
first district, Ned Greene, Mayfield: second
district, Leon Pickle, Henderson: third district,
Mrs. Gratia Locke, Louisville; fourth
district, Kenneth Arnold, Bardstovm, and
W. Bruce Aspley, Glascow; fifth district, J.
Van Snook, LaGrange; sixth district. Gene
Lutes, Frankfort; seventh district, L. O. Davis,
Hazard; eighth district, W. E. Cain,
Louisa, and ninth district, Mrs. O. J. Minnix,
London.
Directors at large elected for two-year
terms: E. L. Ornsteln, Brandenburg, and Lew
Hensler, Lexington. Lew Hensler, however,
resigned with the announcement that he had
quit as zone manager for Schine and was
leaving the Ben All Theatre in Lexington for
Daytona Beach, Fla., where he will enter another
field. Box Cox, who will succeed Hensler
in Lexington, was chosen to fill the director's
place.
At a meeting of the directors a committee
of five was chosen to begin preparations for
the KATO convention scheduled to be held
in October. No date has been selected. The
committee included C. Kenneth Arnold,
Bardstown; E. L. Ornsteln, Brandenburg,
Gene Lutes, Frankfort, Mrs. Gratia B. Lucke,
Louisville and Fred J. Dolle, Louisville.
Will Modernize Kane, Pa., Temple
KANE, PA.—Temple here will be modernized,
according to Cliff Brown, manager.
Walls and ceiling will be newly decorated
and other improvements are contemplated.
Battle Creek Ozoner
Opened by Midwest
BATTLE CREEK—Battle Creek Auto Theatre,
accommodating 880 cars and costing
$185,000, was recently opened by Midwest
Enterprises, Inc., on East Michigan avenue at
Cady road. It has a 45x60-foot screen, a
40x60-foot outdoor dance hall for use between
films, a complete supervised playground in
the area directly in front of the screen, and
an all-tile concession stand equipped to serve
ice cream, soft drinks, beef and pork barbecue
sandwiches and coffee.
Paul O. Brake is manager of the drive-in,
which was completely equipped by Theatre
Equipment Co., Toledo, including Century
projectors and sound. Strong Mogul lamps
and rectifiers, Kollmorgen lenses and a dual
Altec amplification system. A ramp switchbox
built by the Toledo firm was installed
for checking each ramp separately. It has
de luxe all-cast aluminum in-a-car speakers
and junction boxes furnished with theft prevention
cables. A large plate glass window
in the projection booth permits patrons of the
refreshment stand to view all the booth equipment
and operations.
Improve Brockway Theatre
BROCKWAY, PA.—New Goodyear rubber
sheet walls are being installed at Joe Kosco's
Brockway. Other improvements will include
new furniture in the lobby, a new indirect
lighting system and fixtures, and remodeling
of the office. The theatre will observe a seventh
anniversary next month.
VARIETY CLUB
OF CLEVELAND — TENT No. 6
Golf
'4
Tournament
AND
Calcutta Pool
PINE RIDGE
COUNTRY CLUB
Wickliffe, O. Route 84
FRIDAY, JULY 30, 1948 ... 9 A. M. UNTIL ?
$10 Per Person includes Banquet and Green Fee
Special Ladies Dinner Ticket, $5 Per Person
BIG LIST OF GOLF AND DOOR PRIZES!
Contact NAT WOLF, General Chairman
Warner Bros. Theatres, 2300 Payne Avenue
CLEVELAND, OHIO
64 BOXOFFICE :: July 17. 1948

: July
Skyline Drive-In Opened Atop Hill Near Clarksburg, W. Va.
Opened recently three miles south of Clarksburg, W. Va., on
Route 19 was the Skyline Drive-In. Charles E. Warner, owner, has
been a well-known central West Virginia exhibitor for many years.
Constructed on a high plateau, the outdoor theatre is surrounded
by natural beauty. Photo at top left: Looking from Route 19 up
the road leading to the sununit on which the drive-in is situated.
The winding uphill approach is identified day and night by white
posts and white light posts. Bottom left: The cameraman turns at
the boxoffice and shoots up the hill where is seen a well house, the
refreshment center containing supply and restrooms, and the large
screen in the rear. Top right: Charles and Dale Warner and their
son Chuckle. Bottom right: A shot taken at the Warner outdoor
barbecue showing the father and son with their favorite magazine
BOXOFFICE.
New Kensington Drive-In Rearranges Prices; Other Outdoor Theatre News
Drive-In Prices Reduced
NEW KENSINGTON, PA.—Henry Rolnick,
manager of the Family Drive-In here, has
reduced admission prices despite a 10 per
cent amusement tax enacted by the Lower
Biurell township school board. The tax went
into effect July 1. At that time Rolnick
charged 65 cents admission. He reduced
prices to 60 cents. Rolnick later inaugurated
a policy of $1 admission per car regardless of
the number of adult passengers for Monday
evenings. The dollar included the tax.
New Cincinnati Drive-In
CINCINNATI—Rube Shor has leased a site
at Reading road and Tennessee avenue here
for a 1,000-car drive-in theatre, the first in
the city proper. The project includes a shopping
center, and the cost is estimated at
more than a million dollars. The 35-acre
tract will provide more than 100,000 square
feet of space. The drive-in theatre is expected
to be ready for operation next year.
A 10-acre site on the Norwood end of the
tract will be used as a recreational project,
to include bowling alleys and a swimming
pool.
New Drive-In for Latrobe
LATROBE, PA.—Work is progressing on
the new drive-in theatre on Route 30 outside
of Mission inn near St. Vincent's college for
John Ridilla, Bruno Ferrari and J. Slate.
Grading is completed and screen tower and
other constructions are started. The new outdoor
theatre, near the airport toward Ligonier,
will have accommodations for 500 automobiles.
Dill Construction Co., Latrobe, headed
by John Ridilla, is doing the job.
Has Unique Tower
CARMICHAELS, PA.—The drive-in on
Route 88, which will be opened within a few
days, is unique in its screen tower construction.
Cemenstone Corp., Neville Island, is
producing the 53x50 screen tower in blocks
poured at Neville Island and fabricated here.
These blocks are 22 and 28 feet long, 6 feet
wide and 4 inches thick. The tower itself
is supported by four concrete posts, the weight
being over 90 tons for the 45x33 screen. Louis
Stuler and Durward Coe are owners of the
drive-in.
Drive-In Features 'Stage Show'
NEW CASTLE. PA.—Al "Fuzzy" St. John
and company entertained the evening of July
6 at the Super Castle Drive-In near here in
what is believed to be the first theatrical
event other than film exhibitions in an outdoor
theatre of this type in this area. The offering
bucked numerous counter attractions
in connection with New Castle's sesquicentennial.
Ozoner Stages Aerial Act
WHEELING, W. VA.—The Drive-In on
Route 7 six miles north of Martins Ferry,
Ohio, recently staged an "aerial sensation"
act. The extra feature was the double crisscross
on swinging poles 110 feet in the air.
Defiance Drive-In Fire
DEFIANCE. OHIO—Fire July 4 caused
about $5,000 loss to the Defiance Drive-In
operated by Mr. and Mrs. Charles Brinkman.
The theatre was dark only two days, with the
Theatre Equipment Co., Toledo, working
around the clock to repair the damage. The
blaze started in the concessions stand from
defective wiring. About $2,000 worth of
equipment was destroyed.
Open Benton Harbor Airer
BENTON HARBOR, MICH.—BuUt at a cost
of approximately $200,000. the Starlite Drive-
In has been opened here by Walter and
Gustav Eisner. The 12-ramp ozoner has a
capacity of 695 cars. The Eisner brothers
formerly operated the Sun in Bangor, 111.
New Drive-In Near Akron
AKRON—The 700-car Montrose Drive-In
on Route 18. west of Fairlawn, opened July
3. Owners are Mr. and Mrs. Lawrence A.
Tyrrell, who also operate the Royal Theatre.
It is the third new outdoor theatre to open
in the Akron area this season.
Admissions Taxed at New Hi-Way
BEAVER FALLS. PA.—Chippewa township
school board was awaiting the inaugural of
the recently opened Hi-Way 51 Drive-In
owned by John Wincek and Albert R. Tate.
The board had passed an amusement tax
June 7 and it became effective July 8.
BOXOFFICE :
17, 1948 65

. . . Joe
. . M.
. . . Bernie
. . Maurice
. . Ted
CLEVELAND
"Phe Variety Club completed arrangements
Rubin acquired two exploitation
pictures for release through his Imperial Pictures
exchange. They are Frank Buck's
"Tiger Fangs," and "Nabonga," a jungle pic-
roll in . . .
for its annual golf tournament July 30
at the Pine Ridge Country club. Nat Wolf,
general chairman, had plenty of tickets
printed in anticipation of a large attendance.
All branch managers also handed out tickets
at $10 a member, including golf fees, and $5
for ladies' dinner tickets. Prizes began to
Paul Bader, former lessee of the
Memphis Theatre, purchased the theatre
building, giving him two local houses. The
other is the Ace, which will be converted into
an art theatre.
ture.
. . Ti'agedy
Howard Reif of the Essick & Reif circuit
said he expected the new 1,800-seat Mayland
at Mayfield and Lander reads to be ready for
an early August opening . B. Horwitz,
general manager of the Washington circuit,
named Dan Gooding to succeed Phil Arbeit,
resigned, as manager of the Plaza Theatre
Minsky, who recently resigned as
Eagle Lion district manager, has opened an
army store in Alliance and hung out a sign
saying "welcome to film men" .
hit the Berlo Vending Co. when at the opening
of the factory Herbert L. Kole, shipper,
was found' dead. Kole, 32, was unmarried.
Let Our Years of Experience Plan
and Build Your Theatre
VOGEL BUILDING COT
Liberty Theatre BIdg.
Wellsville, 0. — Phone: 74
. . .
Abe Kramer of Associated circuit and his
wife have returned after several months at
their California home . . . Marshall Fine, son
of Associated circuit President Meyer Fine,
recently graduated from Babson Business
school in Boston, has joined the circuit,
"starting at the bottom of the ladder"
Shea Ohio managers held their monthly
meeting here with Ralph Lawler presiding
Henry Brenner, former manager of the
Haltnorth, took over as manager of the Embassy
while Bill Colella recuperated from a
recent operation. Brenner and Colella were
associated in theatre business on the west
coast before coming to Cleveland a year or
so ago . . . Nate Schultz, president of Monogram
Distributing Co., was in New York on
business . . . Dick Wright, Warner assistant
zone manager, and family returned from a
North Carolina vacation minus son Jimmy
whom they left at Culver Military camp for
the rest of the summer.
Nat Charnas, Toledo circuit owner, took
time out from a two-day booking expedition
to attend the screening of 20th-Fox's "Lady
in Ermine" . . . Marian Ward, secretary to
J. S. Jossey, left for a Maine vacation . . .
Universal Chemical Co., now located on East
Ninth street will have a new address after
September 1 when it will move into its new
building at Payne avenue and East 25th street.
Art Simon, formerly of Cleveland and now
DRIVE-IN and THEATRE
EQUIPMENT
Drawings, specifications, blueprints to fit any expenditure
for tlie simplest to the most complex theatre.
(Drive-In Tlieatte construction done by the
ROSDIT CONSTRUCTION CO.,
an alliliate oi SHELDON THEATRE SUPPLIES)
* The NEW "12,000" DeVry Projectors and
Amplifiers
* DeVRY "In-A-Car" Speakers
* ALTEC LANSING Amplifiers and Speakers
* STRONG Rectifiers * NATIONAL Carbons
* NEUMADE Accessories * GOLDE Supplies
* TIFFIN Draperies and Scenery
* mWIN Seats * STABILARC Generators
* GENERAL Register Machines
"Before You Buy, See and Hear DeVry"
RKO representative in Mexico City, planned
to visit the old home town soon. He will
attend a company meeting in New York and
expects to stop off to see friends and relatives
. . . Before leaving for a vacation at
Indian lake, Harry Urbansky, head of Reel
Film Service, contracted for 36 Monogram
pictures on 16mm.
It was like old times to see Frank Greenwald
around the Film Bldg. again. A pioneer
in independent distribution and a veteran theatre
.manager, Greenwald has devoted his
time recently to his bowling alley. He returned
to exhibition as manager of the
Knickerbocker Theatre.
Howiard Higley, manager of the Allen Theatre,
returned from a 4,400-mile drive through
16 soutliern states . . . Bob Havelice, assistant
manager at Loew's State, has been loaned to
Loew's Louisville to help out during vacation
time . Druker, manager of Loew's
State, reported that "On an Island With
You" had a bigger opening than "Homecoming"
. Barker, in charge of Loew's
Theatre publicity, timed a big promotion contest
on "The Easter Parade" to coincide with
the local opening of the Fred Astaire dancing
school. There will be elimination contests.
Winning couple will receive $150 in
cash plus a $200 Fred Astaire course each.
Competition will be staged by Loew's State
and the Pi'ess.
Take Toledo Paramount
Into Schwynn Circuit
TOLEDO—The B&K Pi-incess Theatre here
inaugurated its first run Paramount policy
on the date that the Paramount Theatre was
officially turned' over to Carl Schwynn. The
Princess has been remodeled at a cost of approximately
$100,000. It wUl remain the B&K
first run house here until the new $2,000,000
Paramount is completed.
Schwynn, owner of houses in Bowling
Green and Toledo, was host to branch managers
and salesmen at a party held to celebrate
his acquisition of the Paramount. Jack
Armstrong, general manager of the Schwynn
circuit, assisted as host at the party held at
the 'Variety Club. ai
To Open Branch in London
WILMINGTON, OHIO—Charles B. Meade,
western sales representative, will leave for
;
London where he will set up branch offices
i
for Hygienic Productions, to handle the dis-
'
tribution of the company's "Mom and Dad"
in the British Isles. Meade will finish his
present assignment in San Francisco on July •
20.
MADE RIGHT BY MEN WH<
KNOW HOW!
I
Complete Booking Service • Complete Factory Service
SHELDON THEATRE SUPPLIES
Office Phone: ADams 9644 — Nights and Sundays: TAylor 7511
1420 CANFIELD AVE. DAYTON. OHIO
LOS ANGELES
1574 W.
Woihington
Special
TRAILERS
SEND US YOUR
NEXT ORDER/
3 COMPLETELY EQUIPPED PLANTS
66
BOXOFFICE :: July 17, 1948!

. . . Ruth
. . Jerry
. . Lee
. .
. . Charles
. . George
CINCINNATI
Otanley Jacques, manager, RKO, attended
a regional sales meeting July 12-14 in Buffalo
. . . "Doc" Newbold of the Newbold circuit
in West Virginia has purchased a new
Cadillac, and will make a western trip. He
will be accompanied by his two sisters, who
live in Washington, D. C, and several friends.
D. C. Weakley and G. Spencer, both veterans,
have built their own drive-in, doing
all of the work themselves after their regular
working hours. It is the Walnut Hills Drivein,
about four miles north of Lewisburg, W.
Va. The young men used the bulldozer of
the State highway department each day after
they quit work. They even made cinder
blocks. There are no ramps, the theatre
having a central speaker and a capacity of
approximately 125 cars ... A drive-in at
Forestville, Ohio was opened July 15 by R. L.
Fitzwater.
Charles Midelburg, Charleston, is planning
extensive remodeling of his Capitol Theatre
. . . Ground has been broken for a new drivein
at Ceredo, W. Va., by Abe Hyman and
associates . Goldberg, Popular Pictures,
has set the second Realart unit, "Pardon
My Sarong" and "My Man Godfrey" tor
a simultaneous 12-house subsequent Cincinnati
run.
Betty Riley, who has a part in "On an Island
With You," currently playing at the
Capitol Theatre, is appearing in person at
Beverly Hills Country club. Betty sings with
Xavier Cugat's orchestra in the picture . . .
Morris Lefko, new district manager for RKO
visited the local branch . . . Thelma Dellerman,
secretary at Paramount, postponed her
wedding planned for July 3 because of the
death of her 5-year-old sister.
Bill Burns has been appointed manager for
the Roshon 16mm exchange at 509 Bell block
Nate Wise, director of publicity for RKO
. . .
Theatres, left on a vacation trip . . . Don
Galvin, Warner head booker, will have a complete
physical checkup at the Cleveland
Clinic, while on his vacation . . Exhibitors
.
on vacation are Mike Spanagel, White-Libson
circuit, and C. F. Pfister, Troy, Ohio .
Bernie Serlin, Warner publicity man, was
very busy planning the opening of the new
Warner musical, "Romance on the High Seas,"
featuring Jack Carson, Janis Paige and Doris
Day, the latter a local girl.
.
Bert Stearn, president of Cooperative Theatres,
Pittsburgh, spent several days here conferring
with local Manager William Borack
. . . Joseph Luhn has acquired his partner's
interests in the Dixie Theatre, Fort Mitchell,
Ky. Marks, former West Virginia
sajesman for U-I, has resigned to devote
his entire time to the operation of his new
drive-in at Ceredo, W. Va. Marks' place has
been taken by Al Kolkmeyer, former booker
for U-I.
Heywood Mitchison, former Paramount
booker, has joined the booking staff of U-I
Rudin, U-I, will spend part of her
vacation in Greensboro, N. C. . . . The mother
of Max Matz, 69, Bluefield, W. Va. died recently
in Florida. Funeral services were held
in Louisville . . . Bill Thalheimer of the C&M
Theatrical Co., Logan. W. Va., brought his
young son here for a round of fun.
Cleveland Top Gross
Only Five Over Par
CLEVELAND — High temperatures prevailed
here to send the general public as far
away from theatres as possible. Result was
generally poor business, especially in the
neighborhoods. The downtown houses, with
late shows as boosters, didn't fare too badly.
Of the eight first run theatres, two went
slightly over average, three hit par and three
dropped below average. "On an Island With
You" pleased the State audiences and "Romance
on the High Seas" attracted Hippodrome
patrons. Each registered 105 per cent.
(Average is 100)
Allen—Fighling Father Dunne (RKO) 100
Hippodrome—Romonce on the High Seas (WB)....105
Lake—The Fuller Brush Man (Col), 4th wk 100
Lower Mall— Fight Lieutenant (Col); Lost Horizon
(Col) 100
Ohio—Summer Holiday (MGM), 2nd wk., moveover
- 80
Palace—Blondie's Reward (Col), plus stage show.. 70
Stale—On an Island With You (MGM) 105
Stillman—Letter From an Unknown Woman (U-I).. 85
Grosses in Pittsburgh
Continue at Low Ebb
PITTSBURGH—A world premiere, three
holdover pictures and three new summer features
were offered, but the outdoors called
and theatre averages dropped lower. Many
circuses and carnivals have been hitting this
area, too.
Fulton—The Best Years oi Our Lives (RKO),
2nd v/k, oi 2nd run 80
Hams—Coroner Creek (Col) 90
Peon-Summer Holiday (MGM) _ 80
Ritz—The Pirate (MGM), 3rd d. t. wk 80
Senator Give My Regards to Broadvray (20th-
Fox). 2nd d. t. wk 80
Stanley Romance on the High Seas (WB), world
premiere 95
Wamer—Fighting Father Dunne (RKO); fight
films 110
'Emperor Waltz' Is Leader
Of Cincinnati First Runs
CINCINNATI—Nearly all the downtown
houses made par or better. "The Emperor
Waltz" at the Albee was the leader with a
rating of 200. "On an Island With You" at
the Capitol was next best. After a big opening
week, "Mr. Blandings Builds His Dream
House" moves from the Shubert to the Lyric.
Albee—The Emperor Waltz (Para) 200
CaFitol—On an Island With You (MGM) 180
Grand—River Lady (U-I) 100
Keiths—The Best Years oi Our Lives (RKO),
2nd wk 95
Lyric—On Our Merry Way (UA), 2nd d. t. wk 100
Palace—Fighting Father Dunne (RKO) 90
Shubert Mr. Blandings Builds His Dream House
(SRO), 2nd d. t. wk _ 110
Blame Weather, Business
For Low Detroit Grosses
DETROIT—Average business levels remained
off in local houses. Warm weather
took part of the blame, but general unsettled
labor and business conditions appeared to be
responsible for most of the decline.
Adams—Fighting Father Dunne (RKO): Bush
Christmas (U-I) 115
Broadway Capital-Flowing Gold (WB); God's
Country and the Woman (WB), reissues
Downtown Eagle Squadron (U-I); Gung Hoi
(U-I), reissues
90
85
Fox Homecoming (MGM), 3rd wk 60
Michigan River Lady (U-I), plus stage show 125
Palms-State—Berlin Express (RKO) 100
United Artists—The Emperor Waltz (Para) 115
Sheffield, Pa., Utopian Remodeled
SHEFFIELD, PA.—The Utopian is being
remodeled. Auditorium ceiling and walls are
being newly painted and restrooms and fixtures
are being installed by H. H. Baldensperger,
who has renewed his theatre lease.
COLUMBUS
\»7orthington Smith, 34, operator of the
North Side Alhambra until six months
ago, was found hanging in his cell at the city
prison 20 minutes after he was arrested on
an intoxication charge. Smith had sold the
Alhambra six months ago and had obtained
a job in an auto factory in Flint, Mich. Recently
he returned to Columbus seeking employment.
His mother, Mrs. Josephine Biehl,
said her son had been in ill health and was
estranged from his wife Betty.
William Friel Heimlich, former program
manager of WOSU, the Ohio State university
radio station, has been appointed manager
of RIAS, new 75,000-watt U.S. military
government station in the American sector of
Berlin. The new station will carry programs
to all parts of Europe . Pekras,
owner of the Ritz, west side neighborhood
house, is installing a new Perma-Stone front.
Recently a new cushion board soundproof
ceiling was installed at the Ritz . . . Bernard
Ginley, manager of the Southern, and his
wife are parents of a baby daughter, named
Patricia Kathleen.
. . . Fred
William Pepper, manager of WELD, local
FM station, as married to Ellen Nunn Tarpley.
The Peppers honeymooned at Beaumont
Inn, Harrodsburg, Ky
Oestreicher, Loe's publicity manager, is on
a western trip, visiting Colorado, the Utah
national parks and Yellowstone. He'll be on a
busman's holiday by catching the St. Louis
Municipal Opera and the opera festival at
Central City, Colo., plus the Chicago railroad
show.
The huge rooftop sign and marquee of
Loew's Ohio are being repainted . . . Charles
Pratt is the new electrician at the Ohio . . .
Phil Bradford of the WCOL staff subbed for
vacationing Bill Burt as inquiring reporter on
the radio show broadcast from the Ohio
lobby daily . . . Carol Bryer, daughter of Milton
H. Bryer, former manager of Schine's
Bucyrus, Bucyrus, Ohio, will wed Richard
Chessin, Cleveland . P. Alcorn, assistant
manager of the State, Gallon, Ohio,
and his family liked their recent fishing trip
to Canada so much that they're already
planning a return visit next year. They visited
the North bay and French river territory
in eastern Ontario.
Galion, Ohio, may have its first radio station,
if plans of Homer Akers of Verona. N.J.,
materialize. Akers has filed an application
for a standard station with the FCC and has
picked a transmitter site.
Bradford, Pa., Playhouse
Group Remodels Theatre
BRADFORD, PA.—Bradford Playhouse,
Inc., having renewed a long term lease for
the New Bradford, is extensively remodeling
and renovating the theatre. New Koehler
seats are being installed as are new lighting
and air conditioning systems. Other improvements
will include a 67x32-foot terrazza
lobby floor, marquee, special decorations, new
projection and sound systems, according to
Hayes Garbarino, manager for the N. D.
Dipson Enterprises. Theatre will remain open
during the improvement program which will
be completed before Labor day.
BOXOFFICE : : July 17, 1948
67

. . . The
. . . The
. . The
. .
. . Joseph
. .
Ernest
. . Free
. . Joann,
PITTSBURGH
Qommunity Drive -In Theatre, Inc., has been
organized and registered by Norbert Stern,
Ernest Stern and J. B. Alpern
B. Herman, widow of Dr.
. .
Charles
. Louise
E. Herman,
who assumed ownership of the four
Carnegie theatres upon the death of the Allied
exhibitor leader, also has taken over the
Arcade bowling alleys in Carnegie . . . New
treasurer at the Stanley is Burton Swartz,
former assistant manager at the Kenyon.
John Burns, Cameraphone assistant, replaced
Swartz at the Kenyon, and Sid Finkelstein
has taken the Cameraphone spot.
Lewis V. Hepinger, pioneer exhibitor who
was a Filmrow visitor from Clarion, has
moved from the country to the city community
near his Orpheum . 20th-Fox
staff, happy over winning a three-week bonus,
held an annual picnic last Saturday (10) at
Warrendale . . . Henry Schmitt, Imperial exhibitor,
is recuperating from an operation . . .
Joseph P. Delisi, Saltsburg exhibitor who recently
was hospitalized, was another F^mrow
visitor.
Bill Elder, Loew's Penn manager, is vacationing
in New Haven, and Marty Burnette,
district manager, is pinch-hitting for him .
Charlie Eagle, Stanley manager, is vacationing
in his native Kentucky . . . Standard Oil
Co.'s "Pennsylvania," a color reel, was
screened here at the opening rally to promote
Pennsylvania week, September 26-October 2
Uniontown Exchange club will
sponsor another group of three Broadway attractions
late next season in the high school
auditorium.
The Drake, Oil City, exploited July as
Technicolor month, playing six color features
and many color shorts during the period . . .
Telecast programs are being received in North
Buffalo township, Ai-mstrong county, from
Cleveland, Cincinnati, Baltimore, Buffalo
and Washington . . . Slam Boyle, 20th-Fox
booker, is vacationing at Pymatuning and
Erie . . Arthur Hershkowitz has joined
.
Pittsburgh Poster exchange as clerk.
Razz Goldstein, Monogram sales manager,
and Bill Onie, Cleveland manager, were recent
visitors ... Ed Mosko has joined Andy
Battiston's National Theatre Brokers staff
William J. Blatt family is vacationing
at Lake Chautauqua . . . Perry Nathan,
National Screen manager, is awaiting delivery
on a new automobile . . . Fred C. Matthews,
Motiograph vice-president, was here for several
days on business with Gordon (Hoot)
Gibson, Atlas Theatre Supply manager . . .
The Latonia, Oil City, is continuing Country
Store night every Wednesday.
A Miss Morgantown contest was staged at
the Metropolitan there July 15 . . . Tom Mc-
Cleary, RCA products district manager, was
here from Detroit . . . Mrs. Kenneth Dawson,
wife of the Gallitzin exhibitor, was recuperating
at home after being hospitalized . . . Warners
Majestic, Butler, recently inaugurated a
new first run double bill policy making two
Open For Business
PITTSBURGH POSTER EXCHANGE
Complete Service — No Contract
Necessary
Address inquiries to Eli E. Kaufman,
308 Van Braam St., Pittsburgh 19, Pa.
changes weekly, on Saturday and Wednesday,
and featuring U-I product.
Bill Graner resigned from the Franklin
Film exchange and joined Monogram as office
manager-booker. He succeeded Carl Dortic,
who resigned. Dortic wiU remain in Pittsburgh,
but has not announced his future
plans . Gray III, Spangler exhibi-
John Gribble of the Notopoulos
. . .
& Gribble
tor, was extremely busy with farm duties
Theatres has been put in charge of all booking.
Their State theatres at Bellwood and
Osceola Mills have been switched to the
Philadelphia exchanges for booking, but Bellwood
and Osceola Mills prints will be serviced
as in the past from Pittsburgh.
New opening date for the White-Way Drivein,
Warren, was set for August 1 . . . N. W.
Fredericks, Lock Haven exhibitor, devoted
most of his time to his stock farm . . . Harold
W. Cohen, Post-Gazette amusements editor,
was hospitalized . . . Recently organized
Kiski Valley Group Theatre opened a summer
season in North Washington Grange hall
and attracted patrons from the Apollo-Vandergrift
area.
Mr. and Mrs. B. J. Redfoot, Windber and
Central City exhibitors, became grandparents.
A son Donald jr. was born to their
daughter Mrs. Malissa Schenkemyer in Windber
hospital . . , Opening of the Penn-Lincoln
Drive-In near Imperial was delayed and
the new inaugural date was set for July 22
. . . C. L. Hall's theatre at Clarence has kept
theatregoers guessing as to screen fare offerings.
There was no front dressing of advertising
accessories . . . Fred A. Beedle, Canonsbiu'g
theatre owner and civic leader, entered
Mercy hospital here recently. The former
local Allied MPTO president hasn't been well
for some time, according to his brother Eddie.
A Saturday evening dance at Variety Club
turned into a rhumba fiesta when the Paul
(Kleinerman) Allen studio featured demonstrations
and instructions in rhumba .
Bill Serrao was on Filmrow this week after
acquiring first run pictures for the Circle,
New Kensington.
Cecelia Carolyn Cook, assistant secretary
to John J. Maloney, central division manager,
and Patrick Joseph McCann were married
. . . Art Levy, Columbia manager, was
notified that Johnny Clement, Steeler football
star, was signed to appear in "Triple
Threat" . . . Harry Brown, Kane exhibitor,
who has recuperated from an illness, proved
his aim was about as good as ever when he
knocked off 23 of 25 clay pigeons . . . Chris
Fourgis, Mount Pleasant exhibitor, was a
Filrm'ow shopper with his son George and
daughter Joan.
Barbara O'Brien, MGM contract clerk, and
Paul Weber of Washington, Pa., will be married
here August 21 . . . Mr. and Mrs. Samuel
Yakish, Coverdale, vacationed last week
at Viola, 111., and Durango, Iowa. There was
a carnival at Coverdale so they closed the
Colonial and took a summer holiday . . . The
Edgar E. Shaffers, Slippery Rock, attended
the Masonic picnic at Grove City park recently.
Henry Schmitt, Imperial exhibitor, recuperated
from an operation at the summer
cottage of the William Walkers, Crafton ex-
hibitors . . . Eagle Lion picnic was set for
July 17 at Warrendale . . . James Hendel,
EL manager, was in Cleveland to attend the
Milton E. Cohen testimonial dinner . . . Larry
Puglia, Waynesburg, vacationed at Loveland,
Colo., where he visited his daughter and family
Stem, the drive-in man at
..
South Park, has an old bantam car which
has been remodeled and newly painted . . .
Jimmy Wakely, Monogram western star, made
personal appearances at the Majestic, Butler;
Prince, Ambridge; Manos, Greensburg; Ritz,
Clarksburg; New Fairmont, Fairmont; Liberty,
New Kensington.
Bank night and jackpot bingo are featured
every Thursday at the Princess and Roosevelt,
Republic, Pa., competitive houses . . .
Reynolds drive-in, Mercer county, has three
exits and a 400-foot frontage on Route 18
which spills 100 cars per minute at break of
the show . motion picture entertainment
at Clarksburg, W. Va., was inaugurated
last week at city playgrounds.
One hundred and fifty projectionists attended
the demonstration of the new Brenkert
BX-60 projector at the Roosevelt hotel. Jim
Alexander and Sam Fineberg of Alexander
Theatre Supply, RCA products distributors,
were hosts . 12-year-old daughter
of the Russell Olnhausens, Broughton exhibitors,
was attacked by their 70-pound Chow
dog in their Brentwood home, suffering face,
neck and legs wounds. She was hospitalized
and eleven stitches were needed. The dog
has been killed.
Akron Turns to Bingo Play
To Increase City Revenue
AKRON—The city
council has drawn up a
"stiff" bingo taxing ordinance with which
it expects to raise between $50,000 and $60,000
a year by setting up a graduated licensing fee
on bingo operators and giving the city a 5
per cent "take" from every game, which can
be played only "for charitable purposes."
The bill would license only "charity" organizations
or their agents at a cost from
$100 to $500 each, and restricts them to benevolent,
philanthropic, religious or fraternal
groups. The size of the license fee is in proportion
of the amomit of floor space used.
In excess of 5,000 square feet, the fc is $500.
The recent decision of the state supreme
court, which held that bingo is legal when
run not for the operator's profit, led to the
drafting of the ordinance, expected to be
enacted soon.
750-Car Setup at Steubenville
STEUBENVILLE, OHIO — The 750-car
Smiset Auto Theatre was opened on Route
22, by John Selby of the Selby Engineering
Co., which builds steel drive-in towers, and
Ralph Noltemeyer. of Co-op Theatres, both
of Cleveland. Selby also is associated with
the Blue Sky Drive-In, at Wadsworth, Ohio.
A feature of the Sunset is that the screen
tower is in the rear so that cars face the
screen at all times. Both equipment and
in-a-car speakers were obtained from the
Theatre Equipment Co., Toledo.
ButterfieM Houses Reciecoraied
LUDINGTON, MICH.—Manager W. C.
Green of Butterfield circuits Lyric and Center
theatres here has announced that the lobbies
i
in both theatres were redecorated' recently.
68 BOXOFFICE : : July 17, 1948 i

, fi
. . Tommy
. . George
. .
Psychologist Lauds
Educational Films
CLEVELAND—Nearly 15,000 members of
the audio-visual section of the National
Education Ass'n, in convention here last week,
heard Stephen M. Corey, professor of educational
psychology at the University of Chicago,
tell how the effectiveness of visual
education can be measured, and saw class-
ties in addition to the Grand Rapids area,
and Keith Godfrey now has the northern
Ken McFarlane,
and eastern territories . . .
room demonstrations in virtually all fields of
operator at the Grand River in Highland
Park, left for a two-week vacation . . . Howard
instruction.
R. Paul is moving his circuit headquar-
It was stated that Cleveland board of
education is among the foremost in the use
ters from the Romeo to the Yale.
of visual education. Leslie E. Frye, director Gus Cohen, operator at the Monroe, was
of the division of visual education in the back from a vacation in Florida
Cleveland schools, is largely responsible for
. . .
Lewiston has renewed his lease on the Monroe
the growing use of this medium of instruction
Ramon W. Stucki, operator at the
. . .
locally.
Rupert, is vacationing in Chicago and St.
"Pupils learn in school whatever they practice
outside of the school room or whatever
Paul . Smale, projectionist at the
they are rewarded for in the school room,"
Corey told a group at a luncheon. "This applies,"
he said, "at all learning levels,"
"To find out what children are learning,
watch how they play. If in their play they
practice what they learned' in school, then
the teaching material was good. If they do
not practice what they learned, then the
material is poor and should be discarded in
favor of something else."
Corey recommends that all teaching films
be produced from a practical point of view.
As an example, he pointed out that films on
democracy are not effective if they do not
urge pupils to practice democracy.
All local 16mm film distributors were present
at the Incheon, including Major Films,
Escar, Academy, Sunray and Modern Talking
Pictures.
COMPLETE EQUIPMENT for
THEATRES and DRIVE-INS
Lowest Prices
IN -THE -CAR
SPEAKER
SYSTEMS
^ew exclusive
rrrangement
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excellent
reproduction.
IDEAL CHAmS
hu including the great
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STRONG PROJECTION LAMPS
Including the sensational
new 70-ampere Mogul.
•
CENTRUY PROJECTORS
and SOUND SYSTEMS
•
24-HOUR PROJECTION and
SOUND SERVICE
WHITE FOR FREE LITERATURE
THEATRE EQUIPMENT CO.
Al Boudouris, Manager
TOLEDO 2, OHIO: 109 Michigan, AD. 8107
•
DETROIT 26, MICH.: S15 Charlevoix Bldg.:
CA. 4319
•
CLEVELAND, OHIO: 921 Guardian Bldg.:
SU. 4680
DETROIT
Cam Milberg has left Columbia to join the
sales staff at Film Classics, resulting in
shuffling of Columbia territory. Ray Cloud
has taken over southeastern Michigan, Herman
Cohen has charge of .southwestern coun-
Van Dyke, is back from an early vacation
in northern Michigan.
. . . John O'Toole, off
Romi Winstead, manager of the Belmont
in Highland Park, is vacationing in the
south, with Sam Carver of the Grand doubling
as pinch-hitter
the road temporarily, is temporary operator
at the Belmont, while Dan Karo is vacationing
. . . George Shather, formerly assistant
at the Sheridan, has moved over to
the Rose as manager, replacing Walter
Janice . Campbell, former manager
of the Tuxedo in Highland Park for
Wisper Wetsman Theatres, has returned
from California and bought the Colony, east
side house, from Shad D. Hakim, who is buying
the Fairview Gardens. Campbell is installing
a new front on the house.
LONG SIGN CO.
MARQUISE SIGNS
MAINTENANCE SERVICE
840 W. Baltimore, Detroit — TR 1-5477
FLOWERS for
Every Occasion
LORENZEN'S
DETROIT'S THEATRICAL FLORIST
TOwnsend 8-6232
16457 Woodward Ave., Detroit 3, Mich.
TheatrpSign and Marquee Maintenance
/^^^ Our Specialty
^mJtforstma^n ^ Co,
WOodoTd 5-4050
2821 Brooklyn
EXHIBrrORS — PARK FREE AT
McARTHUR
454 COLUMBIA ST WEST - Detroit I.Mich
MOTIOORAPH SERVICE
Phone: CAdillac 5524
Walter Ahren.s, manager of the RKO
Uptown in Highland Park, has returned from
a vacation on Mackinac Lsland. Ray Braselman,
his a.ssistant, who replaced John Murray,
has left for a vacation in New Orleans .
Florian
John Guiton, manager of the Coluipbia, made
a weekend trip into Canada
Manteuffel is installing a
.
new
. .
balcony in
the Martha Washington in Hamtramck, adding
about 300 seats to the house . . . Norman
Schram again is managing the Schram &
Goldberg circuit after six weeks of rest.
Eddie Weisfeldt will go to the Mayo clinic
(^ Continued on next page)
"HOW TO
CONSTRUCT
AND
EQUIP A
DRIVE-IN
THEATRE"
Cd& write for literature or
THEATRE
EQUiPMENT including
£ Motlograph double sliutter
projectors
rbRIVE-lN
'•
High intensity are lamps
• Anti-reflection coated lenses
• Motor generator sets
• Rectifiers
• 150-250 and SCO watt sound
reproducing systems
V In-car speakers
• Junction boxes
• Proiection room accessories
RINGOLD^THEATRE EQUIPMENT CO,
106 Michigan St. N. W.
GHA;'n3 RAPIDS 2, MICH.
BOXOFFICE : : July 17, 1948 69

. . Roger
. . Donald
.
.
. . Frank
. . Apparently
:
July
Med Can Now Show You The
NEW 1948 "£UCO^£" & "AIRHO"
HEYWOOD-WAKEFIELD THEATRE CHAIRS
Call or Writ*
Ned QfleiJuf
14021 Gre*nTiew Road
Detroit 23. Mich.
Phone: VEnnont 7-3165
(Your H-W repreaentotiv*
for Michigan. Indiana
and N. W. Ohio)
FOR SALE
540 VERY EXCELLENT
THEATRE CHAIRS
Phone, Wire or Write
John Vlachos
Flatroc Theatre
Flat Rock, Mich.
Phone: Trenton 0609
Exclusively in the
NEW HUSH - HUSH ALBUM
NAN BLAKSTONE
The Enchantress of Sophisticated Song
At Leading Records Stores
Six Amusing Numbers
HHl Life on Donkey Island
HHIA Let's Fall in Love
HH3 He Should Have Been a WAC
HH3A BlaKstone's Torch Song
Released by
Havlland &• Gerard, Inc.
1009 Fox Bldg. Detroit 1. Mich.
Phone woodward 2-1100
FILM EXCHANGE DRUGS
TVie Showmen 's Drug Store
Drugs • Cosmetics * Prescriptions
al Service from Two Sbo
MAX BERNBAUM JACK GALLAGHER
Pharmacist
Manager
CLilford 1527. CLiUord 3694
HASH
THEATRE SEATS
RECOVERED — REPAraED ANYWHERE
BEST WORKMANSHIP. POSITIVELY LOWEST PRICE.
PROMPT SERVICE
JOHN HEIDT, 1507 W. Kirby. Detroit 8, Mich.
Phone: TYIer 7-8015
DETROIT
(Continued from preceding page)
at Rochester the end of next month .
Eddie Oppenheimer, former manager of the
Majestic in Wyandotte, has returned to the
Empress with his wife Loraine Andrew
. . .
Whang, professor at the University of Korea,
was in town to study film production at Jam
Handy Zinn, Jam Handy producer,
.
is touring several eastern colleges to talk on
film utilization.
Jack Loeks, who is spending $100,000 remodeling
the Fotonews at Grand Rapids, is
expected to rechristen it . . . Ethel Howe has
been named manager of the Lincoln Theatre
at Lincoln by its new owner James Ellis
Herbert Bolshoven of Grand Rapids has
bought the Playhouse at Whitehall from
Charles Bissell . . . Don Fill, office manager
for Eagle Lion, sustained a near fracture of
his left elbow as the result of a fall at a
picnic.
Harry Pertner, who formerly operated a
theatre in Ashlay, Mich., has taken over the
Rose from David Newman. George Shather
remains as manager for Pertner. Michael
Duckett has given up his post in the Rose
booth, in order to take a course at the barber
college under the GI bill. Harry Pertner is
putting vaudeville into the Rose, opening
July 21.
Fred Warendorp, formerly on the board,
has moved into the booth at the Columbia,
replacing Garry Lamb, who went to the
Eastown . . Jack Calvert Wells has left the
.
S&G circuit to take over the Grant for the
Korman circuit . . . Robert Phelps has left
William
the Grant, where he was assistant . . .
Chase, former manager of the Pix, has
moved out to the Chic, replacing Vincent
Tilotta, while Walter Thomas of the National
came up to the Chic as assistant manager.
Roger Valiquette, manager of the Fine Arts,
has moved to a new apartment on Charlotte
Jack Buckley, formerly of the
street . . .
Loop, is new manager of the Majestic
Harrison
in
Wyandotte for Associated . . .
Thompson, manager of the Rialto in Wyandotte,
is ill, and has been replaced by William
McCauley, who was formerly assistant
at the Wyandotte .
Joseph Weisfeldt,
son of Eddie Weisfeldt, general manager
of Associated, will be married July 24
to Patricia Mary Purtell at Shorewood, Wis.
Operators Welcome New Drive-In
UNIONTOWN, PA.—lATSE Local 208 purchased
display space in local newspapers congratulating
the newly opened York Run Open
Air Theatre.
WMNTED a
EXPERIENCED THEATRE MANAGERS
Opportunity for permanent positions with Independent
1325
Circuit operation in
Detroit and vicinity.
Write Ed J. Weisfeldt
General Manager - Associated Theatres Inc.
Dime Building Detroit, Michigan
Pittsburgh Variety Club
Golf Meet on July 30
PITTSBURGH—The annual golf tournament
of Variety Tent 1 will be held July 30
at Highland Country club with Arthur H.
Levy acting as general chairman. James H.
Nash is in charge of prizes. Max Shulgold is
ticket chairman and Tom Birks is in charge
of contests. Women are invited to attend
this year and Westanna Nathan has been
asked to take charge of daily events. Teeoff
is at 1 p. m., and cocktail hour is from
5:30 to 7, dinner to be served at 7:30. Following
presentation of tournament and door:j
prizes, an orchestra will provide music fordancing.
Tickets are $10, with green fees
included; for nongolfers, tickets are $6.
/01//SV/LLE
I
John Edmunds, KATO representative, toured
* central Kentucky, getting acquainted with
exhibitors. A complete tour of the state has
been planned in an effort to contact every,
exhibitor in Kentucky ... The Kentucky,;
Theatre, owned by the Switow Amusement ;^
Co., installed a popcorn machine and moved
J'
the candy concession to a more prominent;
i
place in the theatre.
The new B&J Drive-In, Hopkinsville, Ky.,j
opened recently. Owner of the enterprise is'
Charles J. Burgess . . . Ira B. Dyer has pur-:
chased new Motiograph-Mirrophonic sound!
and Altec Lansing speakers for the CUnton,:
Albany, Ky. Riffle, engineer for
.
the Falls City Theatre Equipment Co., has
returned from a visit to his home town of
Jackson, Ky. no action hasi
.
been taken on several new theatres sched-i
uled to be built here. r
Exhibitors seen on the Row: D. B. Allen,.
Mary Jane Theatre, Caneyville; Robert!
Enoch, Elizabethtown Amusement Co.;<
George Lindsey, Lindsey Theatre, Browns-;
ville; J. T. Flowers, Sunset Drive-In, Bowling;
Green; Joseph W. Barr, Williston Theatres,;
Indianapolis; Reach McAllister, Theataiii
Drive-In, Jeffersonville; Bob Harned, Empire
Sellersburg, Ind.; W. P. McGary, Lyric
Hardinsburg, Ky.; J. V. Snook, Griffeth, La-
Grange, Ky.; C. O. Humston, Lyric, Lawrence-;
burg.
j
Guthrie F. Crowe, president of the Kentucky
Ass'n of Theatre Owners and new commissioner
of state police, outlined the policj
of the new state police department at the
Democratic luncheon club at the Seelbacfc
hotel here.
ERNIE
FORBES
214 W. Montcalm
Detroit 1, Mich.
Phone CAdillac 1122
LEONARD SOSKIN AGENCY
Retirement income, life, automobile,
lire, health and accident insurance.
1712 Book Bldg. CA. 3515, Detro
isiolt
iii!f!l«
Biw
Uanii
70
BOXOFFICE
:
17, 194i

Wage-Hour Revisions
Still Under Study
BOSTON—A proposed revision of the minimum
wage and hour law became unfinished
business w^hen the legislature adjourned for
the summer. The only development in the
revision of the bill, which would affect ushers
and doormen, was the appointment of a commission
to study the law.
The last proposal called for a minimum
wage of 62' J cents per hour and was adopted
eight to one with only the theatre representative
dissenting. The proposal now is
before the department of labor and industries
and will come up for a public hearing
in August.
The new rate would affect only ushers and
doormen, since cashiers are defined as clerical,
candy girls as mercantile, and cleaners
have a broad ruling their own. All othei
theatre personnel is unionized and therefore
would not be affected by the minimum wage
ruling.
Committees Selected
For Rogers Fund Drive
NEW HAVEN—After several meetings in
the 20th-Fox screening room, the Connecticut
Will Rogers Memorial fund committee has
been organized with Walter Silverman, Columbia
manager, as chairman. Exchange men
have been appointed to various committees,
which will soon launch the drive in this
territory.
The contact committee consists of Harry
Rosenblatt, Metro manager; Carl Goe, Warner;
Henry Germaine, Paramount; Frank
Meadow, United Artists, and Silverman, chairman.
Publicity will be in the hands of Barney
Pitkin, RKO manager, and Robert Kaufmann.
20th-Fox exploiteer.
Rosenblatt and Max Salzburg, Eagle Lion
manager, make up the finance committee,
while tickets are in charge of Ben Simon,
20th-Fox manager; Jerry Lewis, Republic;
Arthur Greenfield, Universal, and John Pavone,
Monogram.
The committee in charge of prizes comprises
Simon, Meadow, Pavone and Pitkin.
lackie Cooper Rescues
His Family From Fire
HARTFORD-Actor Jackie Cooper had to
fashion a rope of bedsheets to rescue his wife
and 2-year-old son when lightning started a
fire in their summer home at Dennis, Mass.,
recently.
Cooper, after being stunned momentarily,
knotted the sheets, helped his wife and son
out of a second floor window and then slid
to safety himself.
New Quiz Gives $125,000
BOSTON—Theatre Quiz Co., 41 Church St.,
has started a new theatre contest entitled
"Swap-a-Letter Club" in which over $125,000
worth of merchandise will be given away over
a 22-we6k period. The contests will start
Labor day and end next February 5. Included
in the merchandise are three late model
Buicks, eight General Electric television sets,
radio consoles, complete laundry units and
other prizes. James Kennedy has the franchise
and Owen Woods is the sales manager.
GOVERNOR OPENS DREAM HOUSE!
—Shown above are officials who participiited
in the opening day ceremonies of
the "Blandings Dream House" in Bridgeport,
Conn., recently. Gov. James C.
Shannon of Connecticut was one of those
participating in the opening. Left to
right: Ted Baldwin, national promotion
and exploitation manager of SRO;
Governor Shannon; and Harry Shaw,
New England division manager lor Loew's
Poll Theatres.
Albee Cashier's Retort
Scares Away Bandit
PROVIDENCE, R. I.—A "good-looking"
bandit ttoust an empty paper bag through
the wicket of the boxoffice of the RKO
Albee Theatre here recently and ordered Mary
Burke, 27-year-old cashier, to "fill that."
Miss Burke, thinking it was a bluff, retorted,
"Quit your kidding." The bandit, surprised
and nervous, disappeared in a thi-ong
of shoppers. After thinking the incident over
she remembered the stranger had another
paper bag, with a slit through which she could
see something that might have been a gun
barrel. Miss Burke then called Russell Mowry,
theatre treasurer, who summoned David
Levin, manager.
Police were notified and searched the downtown
section without results. Miss Burke said
she didn't take the man seriously at first
because- "a lot of fellows fool around that
way, saying 'This is a stickup!' Oh, but he
was good looking! That's why I thought he
w^as only fooling."
1°
Fox Shows 'Deep Waters'
For Maine Executives
AUGUSTA, ME.—Al Fowler, New England
publicist for 20th-Fox, recently screened
"Deep Waters." the film that was made last
summer in Vinal Haven, Me.
The film includes scenes from Vinal Haven,
located off the Coast of Rockland, and a
special courtroom scene photographed in the
Rockland courthouse.
Governor Hildreth of Maine was honored
guest at the screening. Others in attendance
included the governor's council, representatives
of Maine newspapers and state officials.
The affair was held at the Colonial,
a Maine & New Hampshire circuit house and
was followed by a lobster luncheon given by
the governor.
Top Gross to 'Waltz'
With 160 in Boston
BOSTON—Idoal summer weather took
away business as patrons rushed out of the
city for the beaches. "The Emperor Waltz"
at the Metropolitan opened to excellent business
in its first stanza. This feature easily
led the field and held.
120
.
(Average Is 100)
A to,-- Coroner Cieelc (Col): Kings of the
Olympics ';/.) 95
I' !-.r: Tarzon and Ihe Mermaids (RKO): Th«
Argyle Secrets iMonoj 95
Exeter Slreet-The October Man !EL) 110
Memorial—Give My Regards to Broadway (20th-
Fox); The Cobra Strikes 'i.L), 2nd wk., 6 days... 100
Metropolitan—The Emperor Waltz (Para); Big
To\«m Scandal (Para) 160
Paramount and Fenway—Raw Deal (EL), Song oi
My Heart (Mono) 100
State and Ornheum—On an Island with You
(MGM)
Crosb'y 'Waltzes' Away
With New Haven Gross
NEW HAVEN—Downtown resembled Tin
Pan alley with four new musicals plus Roy
Rogers strumming through "Springtime in
the Sierras." One lone western. "Fury of
Furnace Creek," was only fair at the Bijou.
The Paramount with "The Emperor Waltz"
and "Waterfront at Midnight" did the best
downtown business, and held for a .second
w^eek. a rare event at this house. The Poll
duo of "On an Island with You" and
"Trapped by Boston Blackie," went to the
College for a second week.
Bijou—Fury of Furnace Creek (20th-Fox); Springtime
in Ihe Sierras (Rep) 65
College—Summer Holiday (MGM); My Dog Rusty
(Col) 40
-
Loew-Poh—On an Island With You (MGM);
Trapped by Boston Blackie (Col) 100
Paramount—The Emperor Waltz (Para); Waterfront
at Midnight (Para) US
Roger Sherman—Romance on the High Seas
(WB), The Cobra Strikes (EL) 50
Drive-Ins Get Top Grosses
In Hartford Heat Wave
HARTFORD — The weather was the big
competitor again and all types of film situations
suffered from the heat. Drive-in theatres
and outdoor amusement locations did
top business.
AUyn—The Emperor Waltz (Para); Waterfront at
Midnight (Para), 2nd wk 90
E M. Loews—Three Faces West (Hep); Gill From
God's Country (Rep), reissue... 75
Poll— I Remember Mama (RKO); Shanghai Chest
(20th-rox) 80
Palace—On an Island With You (MGM);
Checkered Coat (20th-Fox), 2nd wk 70
Regal—Romance on the High Seas (WB); Jinx
Money (Mono), 2nd wk BO
Strand-Raw Deal (EL); Enchanted Valley (EL) .100
Prudential Theatres Co.
Withdraws Complaint
NEW HAVEN—Prudential Theatres Co.,
operator of the 636-seat Playhouse, Darien,
and the 460-seat Playhouse, New Canaan,
has withdrawn its demand filed with the
Connecticut arbitration board against aU the
major distributors on April 14, 1948. The demand,
which sought revision of clearance in
the Stamford area, called forth intervention
on the part of foiu- Stamford exhibiting companies.
No arbitrator or hearing date had
been set.
Mrs. Jack Gordon Tours Canada
HARTFORD—Mrs. Jack Gordon, wife of
Gordon's Entertainment bureau owner, was
on a trip through Canada with her daughter
Frances.
BOXOFFICE : : July 17, 1948 NE 71

. . . Ben
. . The
. . Francis
. . UA
: July
BOSTON
C^eorge McConville, Columbia booker, has manager and the house is operated by Warner
resigned to enter Georgetown university
Theatres.
to start studies for a diplomatic career. He
a nephew of Joseph McConville, foreign Senator Brewster of Maine was the judge
is
representative for Columbia Pictures. Jerry of a beauty contest sponsored by Graphic
Crowley, MGM booker, will replace him here circuit's Park Theatre, Dexter, Me. Albert
Domingo, district manager for RKO Seeley was named manager of the Graphic
Theatre, went on vacation, motoring through circuit Campus, Middlebury, Vt., and Lloyd
New England with his wife . . . Joe Levine Bigelow was appointed manager of the
of Embassy Pictures "rested up" at his summer
place, Lily Pond, Cohasset . . . The Strand house . . . Clayton Eastman spent a week
Pastime, Northeast Harbor, Me., a summer
Theatre, Clinton, reopened recently after alterations
and remodeling. New seats, a new at New Haven on the way back . trade-
in the UA Buffalo exchange, stopping off
front and marquee were added and the inside
was redecorated. James O'Laughlin is at Loew's State and Orpheum July 27 . . .
screened "Time of Your Life," which will open
John Dervin, UA manager, has moved to
his summer place at Duxbury.
This Space Was
RESERVED
lor Our
Sensational
New Pattern
And Now
HERE IT
IS!
Right out ol the kiln
WELL SPELL TOP GROSSES
AT THE BOXOFFICE!
"VENEZIA"
23 Kt. Gold
DINNERWARE
Two M&P theatres have reopened for the
summer, the Falmouth in Falmouth and the
Bayside, Hull . office force of MGM
enjoyed a day's outing at the Oceanside,
Magnolia, when 50 employes, headed by
Benn Rosenwald, spent the afternoon swimming
and surming. The outing ended with a
shore dinner Driscoll, booker at
.
MGM, vacationed at Hampton Beach, N. H.
Frank Lydon, operator of the Hamilton,
Dorchester, resigned from Manley, Inc., where
he sold popcorn machines and supplies in the
Comiecticut territory. No successor has been
announced . . . Carl Goldman, who resigned
recently as assistant at the Astor, Boston, has
returned from a vacation trip through
Canada.
Leonard Goldljerg, Adams, Quincy, recently
became a granddaddy for the first time
when his daughter, Mrs. Harold A. Goldberg,
gave birth to a son named Chester Stuart at
the Booth Memorial hospital, Brookline . . .
Richard Oberman, who will enter his senior
year at Roxbury Memorial high in the fall,
has taken a temporary summer job in the
office of Jack Meyers of Hub FUm exchange.
He is the son of Nate Oberman, head booker
at
MGM.
Fay Circuit Head Named
To County Polio-Group
PRCVIDENCE, R. I.—Edward M. Fay, head
of Fay Theatres here, has been elected chairman
of the Providence
county chapter of the
National Foundation
for Infantile Paralysis.
Fay, dean of Rhode
Island theatre operators,
controls the Majestic
and Carlton thehere.
He long has
Iatres
been identified with
civic enterprises in
Rhode Island, particularly
drives to raise
funds for use locally
Edward M. Fay and nationally in the
fight against infantile paralysis.
B&Q Promotes Two
HARTFORD—Several changes have been
announced on the B&Q circuit, with John
Bulmer, formerly at the Union, Attleboro,
Mass., moving into the Bijou, Springfield,
Mass., as manager. He succeeded Fred Daly
who resigned. Roxy Picci, former assistant
at the Springfield house, has been promoted
to manager of the Attleboro location.
Hartford Center Plays 'Mom and Dad'
HARTFORD—Mike Plccirillo, manager of
the Center, played Hygienic Productions
"Mom and Dad" this week.
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72
BOXOFFICE
:
17, 1948

I..I
. .The
. . Another
. . Sidney
: July
. . Robert
. . Barney
. . Lou
. .
. . . Harry
. . Lou
. . . John
. . Mary
NEW HAVEN
The Palate at Middletown was reported to
be opening under the Adorno managemnt
In September ... All exchanges will join in
an old-fashioned outing August 4, probably
at Double Beach .
Wuest, auditor
While their husbands
for RKO, was in tow^n . . .
watched the New York-Washington
game July 4 at the Yankee stadium, Mi-s.
Earl Wright and Mrs. Sam Germaine saw a
Broadway show.
Lee Kissner, RKO booker, was home from
a Cape Cod vacation . . . Eleanor Porrino.
RKO biller, left for Hollywood for a vacation
Other vacationers include Joe Mulvey,
. . .
Paramount Theatre assistant: Mollie Smith
and Edith Williams, Metro, and Eva Foti
and Gloria Moallie, 20th-Fox . Brown,
Loew Poll, publicity chief, and Mrs. Brown
are at the Cavalier Beach club, Virginia
Beach.
Bob Ritzert, formerly at the Bijou, now is
relieving at the Poll, Bridgeport . . . Seen on
the Row: Sam Seletsky, B&Q, Boston; Art
Smith, mayor of Newtown: Bill Brown of
the Pickwick, Greenwich; Irwin Wheeler of
Prudential, New York; Carlo Lupone of Guilford,
John Perakos of New Britain and Sam
Hadelman of New Haven .
Pitkin,
RKO manager, attended the regional meet
last Monday at the Statler, Buffalo .
Morris Rosenthal and Tony Massella used
tieups with four music stores for "On an
Island With You."
.
The former Zelda Levine of PRC was in
town with her husband, Albert Dolgin, recently
graduated from the University of Connecticut
Both are assisting his father
. . . Joseph in running the Pike Drive-In at Newington
Bonoff Theatre in Madison
now the Madison, and work on the semicolonial
is
style facade is being admired by
visitors in that area. Mr. and Mrs. Leo
Bonoff, former owners, have left for a motor
trip to the west coast.
.
Clifton Webb, the "baby sitter," was the
way Dixwell, New Haven plugged "Dark
Corner" caption was "Is Your
.
Husband a Grave Digger?" a Whalley, New
Haven insert promoting "Love From a
Stranger" Kleper left chores behind
at Loew's College for a vacation at
his summer home in Indian Neck. Norman
Levinson, assistant, will make a trip to Chicago
and to the Berkshire Coimtry club,
Wingdale, N. Y., after Syd's return . . John
.
DiBenedetto, assistant manager at Loew's
Poll in Bridgeport, also made plans to go
places.
Filmrow was saddened by the death of
OPPORTUNITY
For young man between 25 and 40 with
experience in exhibition to become a bool

. . The
. . Nate
. . The
. . Harry
. . Robert
. . Hygienic
. . Paul
. . Pete
. . New
. . Jack
. . . Manager
. . William
. . Grace
WORCESTER
LTiarold Black of the Capitol is spending
thi-ee weeks at Mashpee on Cape Cod,
where he is building a home . Goldberg,
manager, returned to the Plymouth
after a vacation to Indianapolis, which enabled
him to see the Boston Red Sox play
in Chicago and St. Louis.
.
. . . Louise Riopel of the Capitol
Larry Parks, film star, here for two weeks
in summer stock, was accompanied by Loren
Gage, film director, Cameron Mitchell of
"Command Decision" and Joan Lorring of
Hollywood Medfield has closed for
the summer . . . Al Comeau returned to the
Capitol after a month's illness . . . Bob Smith
has left the Playhouse to enter the cast of
"Brigadoon" in New York, where ne will olay
the leading comedy role . . . Joan Caulfield,
film star guest at the Whalom in Fitchburg,
fainted twice after performances because of
the heat
vacationed on Cape Cod.
Stepin Fetchit, former screen comedian,
tm-ned up as the feature attraction in a
carnival playing one of the nearby towns . . .
Margo Jones, Broadway play director, was a
visitor at the Westboro Red Barn . . . Charles
Sullivan of the Capitol was on vacation.
Bob Wardell, student assistant manager of
Loew's Poll, proved to be a devoted Marilyn
Maxwell fan. When "Summer Holiday"
played here he witnessed her big scene with
Mickey Rooney in the barroom 23 times! . . .
Harold W. Hall, Gardner Theatre manager,
was appointed a district deputy in the Knights
MOVIE HOUR
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BOSTON • NEW HAVEN •
ALBANY
of Columbus for 1948 and 1949, directing the
society's activities in Gardner, Athol, Orange
Paul Lyden, assistant
and Otter River . . .
manager of the Capitol, drove to Atlantic
City for a couple of weeks vacation.
The Strand in Clinton, closed a month for
repairs, reopened under the management of
James O'Loughlin. New features included
bodiform seats, modern lighting, rebuilt lobby,
altered rest rooms and fireproof wall fabric.
While the Strand was closed, the Globe,
also operated by Warner, operated daily.
HARTFORD
Cam Horwitz, Loew's Poll assistant, returned
from a vacation in New York with his
wife and baby son Mark . Tomczak
resigned as the Webb. Wethersfield, projectionist
. . . John Ring, in the navy 28 years,
left the service and has been named projectionist
at Glackin and LeWitt's Strand in
Sound View . Green of Alexander
Film Co. was around town.
Manager Doug Amos of the Webb will resume
the Tuesday-Wednesday policy of foreign
product the first week in September.
Assistant Bill Doherty and Grace Smith,
candy girl, vacationed at Pine Point . . .
Harry "Chief" Matarese of the State vacationed
at White Sands Beach . Terry
of the Bushnell was recuperating at his Hartford
home . Gentner, navy veteran,
was named student assistant at Loew's
Poll . . . Johnny Monday of lATSE Local 84.
has been at the Veterans hospital for a seasonal
checkup.
. . .
Jim Hughes of Loew's Poll planned to leave
the latter part of the month for a Philadelphia
vacation . . .
sistant manager of the
Russell Newton,
M&P Capitol,
as-
New
The
London, vacationed in Connecticut
New Colony, Sound View, installed a new
Tom Harris, son of Bucky,
air circulator . . .
ex-RKO praise agent in this territory now
Ueating the drums for U-I's eastern exploitation
department, has been named apprentice
booker at the U-I exchange in Albany.
Tommy Kenure of lATSE has been named
to a finance committee of the New London
central labor union . Productions'
"Mom and Dad" was back in territory bookings,
with showings slated for a full week
"at the Center. Hartford . air conditioning
system was installed in the downtown
Strand. Charlie Carver, air conditioning
expert working on the installation, was
the victim of heat prostration. He collapsed
on th theatre roof. A doctor was summoned.
It took about 15 minutes to revive Carver.
Lou Cohen of Loew's Poll got plenty of
press mentions in conjunction with "On an
Island With You." The MGM Culver City
studio mailed boxes of dates to local newsmen,
with messages enclosed from Esther
Williams.
.
Frank Smulski of the Music Box. New
Britain, used a radio station's orchestra for
a special Satiu-day matinee offering with
showtime at 1 p. m. O. Klinger,
manager of the Poli-Strand in Waterbiu-y,
and wife observed their 21st wedding anniversary
. Colonial, Southington, featured
a one-hour showing of special children's
cartoons on Saturday afternoon, according
to Manager Bill Pilot. He said he
intended to make the program a regular
feature.
NEW HAMPSHIRE
Tddie Couture, doorman at the Scenic, Rochester,
proved handy with the brush when
he applied a fresh coat of paint to the under
part of the theatre marquee . and
Kurt Graff, internationally known dancers,
were among new year-round residents of the
picturesque village of Hopkinton. They have
acquired one of the community's old-fashioaed
houses complete with numerous fireplaces
and pine paneling.
The new Pine Island Drive-In recently
opened at Pine Island park, popular amusement
center in Manchester . . . Polly Jenkins
and Her Musical Pals, well-known hillbilly
troupe which has been featiu'ed in Gene Autry
films, appeared as the headline act at the
Lone Star ranch between Manchester and
Nashua.
At a Saturday morning motion picture
show in the Opera House in Lebanon, the
Lebanon Improvement society played host to
children under 12 years old . . . Dick Rogers,
Hollywood stunt man, appeared with Ward
Beam's Auto Daredevils when they thrilled
a large crowd at the Motor Drome in Manchester
. . . "The Emperor Waltz" scored such
a hit at the State in Manchester that it was
held over.
New Hampshire's theatres, as well as the
"silo circuit" playhouses, enjoyed a boom in
patronage as the result of one of the biggest
influxes of tourists and vacationists in history
. . . Joan M. Doyon, cashier for the State
Operating Co.. owner of several Manchester
houses, recently became the bride of James
B. Otis at St. George's church in Manchester.
LYNN
T^any screen stars have appeared in person
on the Paramount stage, the latest being
Mischa Auer and Haila Stoddard who flew
from Detroit July 4. Both are playing in
stock summer companies on the north shore
James Davis, Paramount, has
been made a member of the local Youth week
committee by Mayor Tarr. "Report for
Action." designed to inspire the ccmmittee,
was screened for the mayor at the Paramount.
The Waldorf has a new cashier, Loraine
Paulette . Hart, assistant, and
Stephen Cleary, projectionist, were on vacations.
Worcester Grosses Cut
By Bus Drivers Strike
WORCESTER—When the strike of all
city
bus drivers paralyzed public transportation
here recently, managers of theatres resorted
to several devices to get the public downtown.
Manager Harold Maloney of Loew's Poll put
a one-horse shay on the streets with a sign
announcing free rides to the theatre. The
Playhouse advertised it would reimburse all
patrons for taxicab fare. Tlie late night shows
were pushed up so that an early break would
help patrons reach home with the least difficulty.
One manager playing a particularly strong
show estimated business was off 15 per cent
and said it would be much worse if the attraction
had been weak.
74 BOXOFFICE : : July 17, 1948 ffl

Musselman Theatres
And Interstate Part
PARIS, TEX.—C. J. Musselman, independent
theatre operator here in earlier years,
has returned to that status, taking over the
Lamar and Dixie theatres from Interstate
circuit and has severed interests with that
organization. The decision came after the
U.S. supreme court ruling concerning affiliated
circuit divestiture.
Musselman made his first buying and booking
trip to the Dallas film market, where he
renewed old friendships and infomied film
men that he had "gone back to work." Musselman
owned the principal theatres here
over a decade ago. The houses somehow
came under control of the L. L. Dent circuit
which flourished in the 1920s and early '30s.
Musselman also was interested in a string
of houses in west Texas with John Victor at
one time. He returned to Dallas and formed
a partnership with the late Dent, the firm
being named Dent-Musselman Theatres.
Mussleman's name remained on the door
about two weeks.
Later, Musselman built the Lamar Theatre
here and successfully bucked the circuit
for several months. Interstate then acquired
the Dent houses and made a deal with Musselman
who became city manager. Musselm^an
at one time was president of Motion
Picture Theatre Owners of Texas and was
widely known in the industry.
It also was announced this week that
Interstate has severed connection with the
Gem Theatre in Wichita Falls, returning the
buying and booking chore to Aaron Mcllheran
and the widow of his brother R. C. Mcllheran.
The circuit also returned the Rex Theatre
in San Juan to the owner. The new owner
had already made film exchange contacts
in his intention to operate the house.
Open Little Rock Ozoner;
Announces New Theatre
LITTLE ROCK—Dave Callahan, city manager
for Robb & Rowley, said the circuit will
open its Ascher Drive-In here soon. It is
patterned after the Buckner boulevard drivein
in Dallas. The Little Rock ozoner cost
$180,000 and has a 600-car capacity.
Callahan was in Dallas conferring with
home office executives on opening plans and
with architect Jack Corgan who designed
the big airer. Callahan said Robb & Rowley
has had plans drawn for a 1,900-seat theatre,
the Center. Construction will start on the
site of the Royal here as soon as that structure
can be razed. A Little Rock architect
executed the plans.
Clifford Porter Leaves
Community Circuit Job
FORT WORTH—With appointment of C. O-
Donaldson as manager of the six houses of
Community Theatres here, announced in last
week's BOXOFFICE, Clifford C. Porter has
relinquished active participation in the operation
of that group. He still retains an
interest, however. L. N. Crim of Kilgore and
Porter started the Corrmiunity setup over two
years ago. Porter's future plans are unknown
at this time. He owns the popcorn
and candy rights in south Texas theatres of
Hall Industries.
Jack Wrather Considers
Erecting Studio in Dallas
DALLAS—Jack Wrather. Hollywood producer,
said he plans to build a studio for picture
production here and that "Strike It
Rich," now being filmed near Tyler will be
released in December. While he is actually
making the picture in east Texas, mostly outof-doors,
Wrather .said he felt justified in
Jack Wrather and his wife Bonlta Granville
taken at a press conference in
Wrather's offices in tlie MercantUe Bank
BIdgr. at Dallas.
saying that that enterprise might lead to a
full-scale production studio here.
Wrather. his wife Bonita GranviUe, the
film star, and dialog director Henry J. Staudigl
came here over the weekend between
shots on their current film to interview a
string of Texas talent for the production and
to talk things over with a dozen men and
women newspaper reporters, including the local
correspondent for BOXOFFICE.
LEARNED ON LOW-BUDGETERS
Talking in down-to-earth fashion and answering
all questions, Wrather said he had
learned a great deal from making three lowbudget
pictures, "The Guilty," "High Tide"
and "Perilous Waters," on which he had felt
his way. He said he was fortunate in getting
them to England before the high tariff was
imposed, and that he now feels qualified to
make bigger pictures, of which he thinks
"Strike It Rich" will be one. There are prop
difficulties around Tyler, such as getting 7-
passenger cars and station wagons when
needed, and the necessary service of having
wardrobes cleaned over night.
How Texas welcomes picture making, how
his new picture is received, and the general
goodwill toward his enterprise will be governing
factors in deciding on the Dallas studio.
Wrather said his current film, will cost $600,-
000 because he has much of his own organization
and facilities. He believed it would cost
a million if made by another company In
Hollywood. New York banks lend 60 per cent
of a picture's budget and gamble on repayment
out of receipts, and a Dallas bank has
shown interest in the same proposition for
local production, he said.
The initial outlay on a fully equipped studio
of one stage and a laboratory would cost
$225,000. Additional facilities could be added
as production increa.sed, he said. Plans are
to invite other independent producers to use
this studio on a share-the-cost basis.
Wrather believes over-all production costs
will be lower here than in Hollywood and that
he can more easily maintain a large enough
group of acting talent to handle any casting
problem. He has an option on a studio site
out on Hines boulevard about which time and
further developments will tell.
Reporters snapped to attention as Miss
Granville came a little late in the room. All
agreed that she was beautiful. She said the
heavy Dallas traffic caused her delay, and
that it was just about as rough as in Hollywood.
She entered into the talks and answered
questions, and was reminded that
she made Texas exhibitors a lot of money
as the star in Eddie Golden's "Hitler's Children."
Wrather, a native of east Texas, lives here
and in Hollywood. He has a suite of offices in
Mercantile Bank Bldg.. supervising his several
enterprises, including Overton Oil Refineries,
J. D. Wrather Jr. Enterprises and
J. D. Wrather Productions. He attended the
University of Texas and served with the marines
in the Philippines during the last war.
Wrather, His Wife and Crew
Of 60 Filming Oil Field
LINDALE, TEX.—Jack Wrather, his wife,
Bonita Granville, and a production company
of 60, filmed discovery scenes of the east
Texas oil fields for "Strike It Rich," near
here. The scenes included much that went
with the hot oil days of the early 1930s.
Crude honky tonks, fancy houses, nickel beer
and other features of the discovery town were
shown in contrast to scenes of peacefvU living
of other citizens. The old wagon used by Dad
Joiner, who hauled pipe in it for his distoveiy
well, was among the props.
Other shots will be made in and around
Tyler, Kilgore and Tumertown. H. K. Carrington
of Dallas, formerly of Hollywood, Is
cameraman. Outdoor scenes, comprising 80
per cent of the picture, will be filmed in two
weeks, with the romance and balance of the
picture finished in Hollywood. December
world premieres will probably be held in
Tyler, Kilgore and' Dallas.
W. D. Bobbins Buys Moran
MORAN. TEX.—W. D. Robbins has purchased
the closed Moran Theatre which he
improved and reopened, and has retained
Ind-Ex Booking Service in Dallas to do the
booking.
BOXOFFICE : : July 17, 1948 sw
75

Cooper Circuit at Oklahoma City Hosts Theatremen
?
01
r*^ /^ •V
A group of local and out-of-town showpeople got together for
a luncheon during the annual meeting of the Cooper Foundation's
city managers in Oklahoma City recently. The affair, given by the
Foundation, was held at the Skirvin hotel. Pictured above, left to
right on the outside of the R-shaped table, are Grover Livingston,
Warner manager; Vinnie DiFiore, Lincoln, Neb., Cooper accountant;
Jack Bruno of Pueblo, Johnny Schaufletzel of Greeley and Harvey
Trailer, Grand Junction, Colo., all Cooper city managers; Dee Fuller,
Oklahoma City, Criterion manager and C&R advertising head;
Frank Roberts, Lincoln, Cooper comptroller; Lee Rankin, Lincoln,
Foundation trustee; Morris Loewenstein, Oklahoma City, TOO president
and owner of the Majestic; Pat McGee, Denver, general manager
for Cooper Foundation; Stanley Draper, Oklahoma City, managing
director of the Oklahoma City Chamber of Commerce; Ralph
Ayer, Lincoln, assistant manager for Cooper; Charley Lyme, MGM
manager; Jess Bollman, charge of maintenance, sound and projection
for C&R in Oklahoma City; Raymond Coltrane, manager of
Ritz in Oklahoma City, and Robert Rainbolt, manager of Plaza in
Oklahoma City.
Shown on the inside of the R-shaped table are George Henger,
Paramount publicist, Dallas; Eddie Thorne, Capitol manager in
Oklahoma City; Ike Hoig, city manager for Cooper in Colorado
Springs; Ted Butterfield, Lincoln, Cooper city manager; M. D.
Brazee, Oklahoma City, Warner Theatres area manager; Rex Ochs,
Oklahoma City, Tower manager, and Charles J. Freeman, C&R city
manager, Oklahoma City.
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76 BOXOFFICE : : July 17, 1948

. . The
OKLAHOMA CITY
Dobert S. Kerr's more than 60,000 vote lead
in the Oklahoma primary for the U.S.
senate was proof that showman C. B.
"Brownie" Akers had been on the job, getting
a well-organized, effective 77-county
election .setup. Former Governor Kerr, who
was opposed by nine candidates, received
more than 40 per cent of all votes cast in
the primary. Akers, who has two theatres
in Hobart with the Griffith circuit, had
managed the Kerr campaign since January.
On leave of absence from show business, he
spent full time as a volunteer organizing
the 77 counties.
. . .
Griffithite Mac Wood, manager at Seminole,
recently celebrated his birthday
Morgan Duval, assistant manager for Griffith
in Duncan, observed his anniversary as
did Aroma McNutt, Griffith home office secretary
John King, home office booker;
. . . Phil Hays, manager, Bartlesville, and R.
Lewis Barton, a Griffith partner in the Redskin,
were a year older. Barton also owns
other houses here, in Midwest City and in
Pryor.
"The Mating: of Millie" moved over from
the Center of the State for its second downtown
week . . . "Homecoming" opened at the
Tower and the Home . Villa kiddy
hour is still going great guns here. This
theatre's kiddy show has been in continuous
operation longer than any other show of its
type in the city.
The world premiere of RKO's "Return of
the Badmen," recently staged in Guthrie,
was a huge crowd-drawing success. The picture
played its first public showing at the
Griffith-owned Melba. Activities were directed
by RKO field supervisor Robert Hickey,
Chicago, and Eddie Terhune. Dallas, area
representative. Thou.sands of persons crowded
the mile-long parade route to get a glimpse
of the alleged Jesse James who rode in the
parade with Terry Turner, New York director
of publicity for RKO, and Ralph Williams,
Oklahoma City RKO manager. James,
the self-acclaimed badman, spoke briefly
over a statewide radio network. Also on the
broadcast was Jacqueline White of Hollywood.
Another broadcast was carried later
from the stage of the Melba.
Griffithites who went to Guthrie for the
event included Mr. and Mrs. C. F. Motley.
Mr. and Mrs. Cliff White, Frank McCabe,
Mr. and Mrs. Frank Little, Tom McClure and
Roger Rice, all of Oklahoma City; Mr. and
Mrs. Claude Leachman and daughters.
Agnes and Claudette, Stillwater; Mr. and
Mrs. E. R. Slocum and son Bobbie, EI Reno;
Mr. and Mrs. Rubin Rankin and daughter,
and Mr. and Mrs. Jimmy Almack of Blackwell.
Griffith's Starlite Drive-In at Shawnee
and the Skyway Drive-In at Seminole opened
Observing their birthdays on
recently . . .
July 4 were Donald Hall, Ponca City, and
Charles Oliver, Clinton, managers for Griffith
Theatres, and Lawrence Wells. Hobart,
Roy Avey jr., booker
acting manager . . .
here, celebrated his birthday July 8.
The "Blandings" dream house here will be
displayed to the public from August 1 until
September 15 for the benefit of a park. Steve
Pennington built the house and John A.
Brown Co. furni.shed it. The Criterion wlU
open "Mr. Blandings Builds His Dream House"
about August 3. All proceeds raised during
the one and one-half-month long open house
will go to the Northside civic club to develop
42 acres into a recreational park.
A $2,000 fire swept a cabin adjoining the
Log Cabin Theatre here recently but didn't
spread to the theatre building. Five pieces
of fireflghting equipment extinguished the
flames before they reached the house.
Bruce Cabot of Hollywood was here several
days conferring with Joe Kelleam, who wrote
"Black Jack." Cabot and Ray Ryan, Evansville,
Ind., have purchased film rights of the
book, an oil field novel set in a fictional
Oklahoma town. The actor-producer said
production date had not been set . . . When
Lindley Armstrong "Spike" Jones, and his
vocalist, Helen Constance Creco, middleaisled
Sunday (18) at 8 p. m. in the Beverly
Hills hotel, two local persons were in attendance.
Mr. and Mrs. Beverly Osborne flew to
the west coast for the event, and plan to stay
about ten days. Osborne is the holder of the
Chicken in the Rough copyright.
SELL YOUR THEATRE PRIVATELY
Your Deal Handled Personally
^ ^ H
27 years experience [ ^»-
We Cover the U. S. Market '— ^* ' '
Arthur Leak
Theatre Sales Exclusively
3422 Kinmore Dallas 10, Texas
PERFECT TRIO FOR TASTY PROFITS
* • • • •
CONSISTENT
HIGH
QUALITY
THAT KEEPS
THEATRE
"POPCORN
HAPPY"
GOERS
• • • • •
• • • * *
PREFERRED
BY
PROFIT
CONSCIOUS
THEATRE
OPERATORS
•A- * ^'- • •
- ^ OALLUS ,T£XAS -
EQUIPMENT DISPLAY AND SALES
MR. L C. DUCKWORTH
218 S. Liberty SL
Ntw Orleans, Louisiana
MR. A. J. SCHMIDT
1510 Elgia
Houttan, Tim
MR. ROY C. GARLAND
P. 0. Box 647
OxMfd, California
CHAS. E.
DARDEN & CO.
308 S. HARWOOD RIVERSIDE 6134
DALLAS, TEXAS P. O. BOX 2207

. . Andy
: July
DALLAS
Qlivia Stock, booker for the Relax Theatre
in Muenster and secretary to the owners
of the show, was here on a monthly
booking trip. She attended the Starlight
operetta's current attraction, "One Touch of
Venus" . Sick, former Paramount
booker and owner of the Liberty, Lewisville,
said he was delayed on his construction there
because he couldn't get cement.
Mayor Hans Smith, owner of the Irving
and Rio theatres at Irving, said that plans
for his third theatre there were completed
weeks ago by architect Raymond P. Smith.
The mayor said he was being held up by
contractor's prices and that he was about
ready to assume the role of contractor himself.
He said he could read plans and had
a fair idea of where everything should go
in a theatre building. He said that he, a
carpenter and a good brick mason were going
to take a fling at construction.
W. V. Adwell and his wife Ozona were here
on a booking and contact trip. They have
confined their operations to two theatres,
the Ranch and Ozona in Ozona. They still
own their interest in the TCU theatre building
in Fort Worth and have other building
interests. Adwell was an RKO salesman for
many years.
H. B. Leathers of the Palace and Zana
J\/auA . . . Blevins has TWO Warehouses
in Texas to Serve the Texas Territory with
BEE HIVE . . .The Finest Popcorn in America!
Thanks to the many Texas customers who have sent us their popcorn
and supply orders, we are enlarging our Houston stocks and establishing
a warehouse in Dallas.
HOUSTON
BLEVINS POPCORN COMPANY
Universal Terminal Warehouse
1002 Washington Avenue
Phone: Preston 2381
DALLAS
BLEVINS POPCORN COMPANY
Interstate-Trinity Warehouse Co.
301 North Market Street
Phone: Central 6155
Send your orders to the warehouse nearest you, or call
Charles "Maxie" Koch
our Texas representative, Phone Madison 7154 in
SAVE 25% ON YOUR POPCORN
Dallas.
Bee Hive Popcorn is grown and processed for extra volume. We urge you to
try using 1/4 less Bee Hive Popcorn in youi kettle per popping with the same
amount of oil as used with lesser volume brands.
theatres in Paducah was all smiles as he
told of rains in his section that saved the
corn crop. Leathers operates the Paducah
houses for R. W. Simpson and J. N. Nelson.
He said Simpson left early for the Rose bowl
this year by going up into Colorado for
rainbow trout fishing but came back home
on finding out just how far away New
Year's day was.
Ray Jones, Interstate Theatre head booker,
flew to Houston and San Antonio in connection
with his company's turning back
partnership theatres . . . Among Dallas visitors
was Dr. Edward Golden, producer of
"Texas, Brooklyn and Heaven," the United
Artists release which will have its world premiere
at the Palace here August 11 and will
begin an indefinite run August 12. Golden
will bring a flock of Hollywood and New
York stage and screen stars to Dallas for the
kickoff, he told R. J. O'Donnell, Interstate
general manager.
Fred Jack, southern-western division manager
for United Artists, will go to New York
soon to take up where Morrie Orr, who resigned
as western division manager, left off.
Jack will continue to live in Dallas. To handle
the personal appearance of stars and the
world premiere itself, Jack called in Ben Hill,
veteran newspaperman and topflight United
Artists press agent, from the Atlanta-New
Orleans-Charlotte territory. Since the resignation
of Bill Lewis, UA press representative
in the southwest, Hill has taken over both
territories, according to Jack. Hill's specialties
are cooperative ad campaigns and premieres.
The Gay Theatre on Fitzhugh avenue has
closed. The landlord placed a sign on the
marquee offering the place for sale, and announcing
that remodeling was in progress.
The theatre was opened five years ago and
QuaRty
inoTiiiiiisiimKC'
115 HYDI »T.
• Jan»ranmcoi?)Calif.
COMPARE THESE NEW PRICES:
BEE HIVE POPCORN P" ^.°9 $13.50
Send us your standing order and save SOc per bag under these prices.
COCOANUT OIL—Pure 76 degree Cocoanut Oil. SS'/j pound can. colored $15.08
50 pound open-head pail $18.50
PREMIERE BOXES
RED AND WHITE HOLLYWOOD DESIGN
Size No. 1, 41/2x2x7, per case of 500 $3-95
Size No. 2, 4-3/16x1-13/16x81/2. per case of 500 $3.45
Size No. 3. 4xli/2x5V8. per case of 500 $2.95
POPCORN BAGS—Size No. 1—5c Red and white, 3x2x7, 6M per case $I.55M
Size No. 2—Red and white, 31/2x21/4x73/4, 6M per case
$2.30M
Size No. 3—Red and white, 31/2x21/4x8, 6M per case
$2.70M
POPCORN SALT SAVE ALMOST 50% 3 pounds to every carton
and 18 cartons to case (54 poundsl) $1.80
BLEVINS POPCOBN COMPANY
Houston: Universal Terminal Warehouse, 1002 Washington Avenue
Dallas: Interstate-Trinity Warehouse Co., 301 North Market Street
General offices and processing olant. Popcorn Village, Nashville, Tenn
We also carry complete stocks in New Orleans in the same warehouse with Transway.
Send New Orleans orders to 23S Genois.
SELL YOUR THEATRE PRjVATELY
Your Deal Handled Personally
27 years experience
Wo CoTer the U. S. Malket
Arthur Leak
Theatre Sales Exclusively
3422 Kinmore Dallas 10, Texas]
Phone T3-2026
WARNING!
Motion Picture Owners and Managers
Do not entertain any deals for distribution
of Comic Books in your theatre unless
you do so personally with
JACK AUSLET, of the Auslet Co.
3137 Elysian Fields Ave.
New Orleans
We Have No Representative on the Road!
78
BOXOFFICE
:
17, 1948

j
I
DALLAS
I
the
I
I
I
barker,
— General business meetings of
Variety Club membership hereafter wiU
be held twice a month instead of only once,
it was decided at the recent July get-together.
Fred Hoenscheidt, first assistant chief
presided in the absence of Chief
Barker Julius Schepps. P. E. Wilson, chair-
of the heart committee, reported on
current charitable activities and related some
j
man
I
I of
t
,
It
I
I
reverse
j
be
I score
. . Claude
. .
i
since then has been operated under six ownerships
Robert Edward Rife, 63, owner
. . . of the Bill Hames carnival shows, died in a
Brady hospital and was buried in Dallas .
Edward Golden's "Texas, Brooklyn and
Heaven" was sneak previewed at the Village,
a neighborhood house. Sneaks usually are
run at one of the downtown A houses. The
picture will open August 11 at the Palace.
Jack Pickens, owner of the Ritz and El
Lasso theatres in Uvalde, was here for his
quarter-annual visit. He walked along the
Row with Doak Roberts, Warner district
manager . Morris, UA representative,
was here to start drum beats for the
regional premiere of "Red River." It probably
will open in the Majestic here August
26 and simultaneously in 399 other theatres
over the country.
U-I tradescreened "Feudin', Fussin' and
a^Fightin' in the Republic screening room
. . . Butch Jenkins, MGM juvenile star, visited
his father Jack here and appeared at
kid shows in the Casa Linda and Lakewood
theatres . . . "The Fuller Brush Man" hung
up records in both the Metropolitan Theatre
In Houston, where it upped the gross by 80
per cent average, and at the Aztec Theatre in
San Antonio, where it did about as well. It
was the only picture in recent years to play
that house for two weeks straight.
Bob Warner went on another long business
trip that will take him all the way to
New England . . . L. R. Robertson, owner of
the Lucas Theatre, went to Austin to bid on
state land in the Big Bend area for himself
and his friend Prank Merrill of the Avon
Theatre.
Sign Texas Grid Stars
DALLAS— J. B. Underwood, Columbia division
manager, turned production executive
pro-tem as he signed top football greats of
this area for parts in a forthcoming special
titled "Football Thi-eats" to be made soon
in Hollywood. Johnny Clement, SMU star
now of the Pittsburgh Steelers, inked his
contract. Another in the cast was to be
Slinging Sammy Baugh of TCU fame, now
with the Washington Redskins.
Buy Edgewood, Tex. Edge
DALLAS—Charley Wise, general manager
of Phil Lsley Theatres, and M. Mitchell of
the Spann in Forney have purchased the
Edge Theatre in Edgewood as a side venture.
^
|k)l
«1^
"'^
^$x
Politics and Pictures
At Lamesa, Tex., Ozoner
LAMESA, TEX.—The new Yucca Drive-In
just opened by Audrey Cox has become a
political arena for candidates at least until
the July primaries. The entertainment is all
free and untaxed. The crowd sees a picture
first, then listens to a bunch of speeches and
looks at a nightcap show before going home.
The candidates, audience and owner Cox are
said to like the idea.
Frank Nelson Narrates Cartoons
Frank Nelson will narrate "Bungle in the
Jungle" and "The Three Minnies—Sota,
Tonka and Ha-Ha" for Republic.
j^^
vr
jy^-
Dallas Variety Sessions
Will Be Twice Monthly
the charitable deeds done by the late
barker W. G. Underwood, who died recently.
was announced that reprints of the
Boys Ranch article in Collier's of Febi-uary
28, with Variety Club charitable data on the
side, had been received and would
distributed over the state. Gin rummy
pads with compliments of Variety also
were being widely distributed. William
OT)onnell, chairman of the turtle derby, gave
another sales talk on that subject.
»*.for
You!
METHODS — that are tried and proven for
operating a successful popcorn business have been
compiled in a booklet that's yours for the asking.
MERCHANDISE — the quality kind that insures
the largest profits—whether it be popcorn,
seasoning, salt, cartons or bags.
MACHINES — the most important "M" and
Manley's pride and joy, combining mechanical
perfection with eye-catching beauty and roomy
capacity.
IS
YOUR THEATRE FOR SALE?
We Have Buyers With Cash
"JOE" JOSEPH
THEATERS
Let "Joe" Sell Your Show
Theatres bought—sold—equipped—fire
inventories—consultant and equipment.
2409 Sunset DaUas, Tex.
Phone Yale 2-76S0
MAKE MORE MONEY WITH MANLEY!
302 S. Harwood St. Dallas, Texas
Prospect 7-1G85
t- r
:l)«
BOXOFFICE : : July 17, 1948
79

. . Raymond
HOUSTON
John Paul Goodwin, chief barker of the
Houston Variety Club, was in Dallas attending
a directors meeting . . . Russell Rindy,
manager of the Tower, vacationed in California
with his family . Hay,
manager of the Kirby, planned a trip to
Denver and Estes Park, making a horseshoe
tour to Memphis and back. Assistant Buster
Dukette will take over in his absence.
. . .
Glenn McCarthy, millionaire Houston oil
man and motion picture producer, recently
was made a member of the board of directors
of the National Aeronautic Ass'n
Members of the local Variety Club were entertained
recently at a barbecue and fish frj
at Boys Harbor, after a regular meeting anc
general tour of inspection of the grounds.
Don Castle, Houston actor, stopped hen
en route to Tyler to visit his parents, Mr
and Mrs. Marion Goodman. He was accompanied
by his attractive wife Stella. "Strike
It Rich," in which Rod Cameron ^
will be
starred and Castle will play the part of £
rival oil man, was in production with headquarters
in Tyler, using Kilgore and othe)|
big oil fields as locations. After two week;
on location the company will return to Lot
Angeles where the picture will be completed
I
NEW LOW PRICE
NOW EFFECTIVE!
jdn
Mild
ONE BAG
or ONE
CARLOAD
V
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F.O.B. DALLAS
HYBRID POPCOR^
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$ I 1 .95 per hundred pounds Is our new low price . . . It's your opportunity
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This is our regular stock of golden yellow popcorn grown from hybrid
seed. If you are not a regular user of the FAMOUS RB BRAND, ordei
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2% discount cash with order or net 10
ONSOLIDATED POPCORN COMPANY
PRODUCERS AND DISTRIBUTORSItaH^
2401-0 5 South Ervay Street Dallas I.Texasf
BOXOFFICE
: : July 17, 194i

. . The
. . W.
. . The
NEW ORLEANS
\Xrith the breezes of Lake Pontchartrain
beckoning during the day, and baseball
at night, movie houses experienced keen competition
last week, as will probably be the
case throughout the remainder of the summer
months . Queen Theatre, Eunice,
La., closed for remodeling, issued formal invitations
to its reopening July 14. The event,
well attended by distributors, equipment representatives
and also many exhibitors, was
followed by a party at the Silver Slipper
club.
Film shoppers on the Row included Curtis
Dossett, Hattiesburg, Miss.; Charles Levy,
Thibodaux, La.; Jeff Rebstock, Golden Meadows,
La.; Ira Phillips, Bordelonville, La., and
Roy Pfeiffer of Baton Rouge, La. . . . Enjoying
vacations were Margie Boubede, Joy
Theatres bookkeeper, and Alberta Schindler,
Film Classics stenographer . L. Kreh,
special representative for Republic Pictures,
was a visitor at the local office several days
. . . E. V. Richards jr., Paramount Richards
head, and the Erlich brothers of Shreveport
have purchased property in Shreveport on
which they plan to build a theatre of more
than 4,000-seat capacity.
Jack Jackson, representative of Sack
Amusement Co. of Dallas, was in several
days calling on exhibitors with reference to
the foreign subjects his company distributes
. . . Oscar Oldknow, Los Angeles, one of the
owners of National Theatre Supply Co., visited
its local branch. A former resident of
Atlanta, Oldknow has many friends in this
part of the country . Lee Hong Theatre,
operated by Joe Lee at Louise, Mi.ss., and
the Vidalia Theatre, Vidalia, La., operated
by Charles Morel, have been closed . . . New
theatres in the territory include the Beard,
in Leaksville, Miss., and the Wayne in Melvin,
Ala. The latter house is operated by
Phil Murphy, who also has theatres in Quitman,
Miss.
H. S. Cole Modernizing
BONHAM, TEX.—A $30,000
modernization
program is under way at the American Theatre
here. H. S. Cole is the owner.
Dallas Firm Seeking Site
For Television Tower
DALLAS — Lacy-Potter Television Co.,
financed organization which has an FCC
permit to operate a station here, was denied
a permit by the city to build a tower on
Abrams road in east Dallas. Home owners
complained such a tower was to great a
hazard in a residential area. Other sites are
being considered.
Watterson Radio Manufacturing Corp., a
local company, is building home television
sets by the hundreds and intends to be very
much in the picture.
BUFFALO COOLING EQUIPMENT
lOth n., 2nd Unit, Santa Fe Bldg. BUFFALO ENGINEERING CO., INC. Dallas. Tex.
Headquarters for . . .
New or Rebuilt Equipment
(Retail or Wholesale at Terms to Suit)
COMPLETE CENTURY EQUIPMENT
Projectors - Sound Systems - Pedestals - Magazines
STRONG LAMPS AND RECTIFIERS
KOLLMORGEN
LENSES
AUTOCRAT IN-CAR SPEAKERS
ADLER Third Dimensional LETTERS
Are you planning a Theatre or Drive-In? Then write, vnie or call
HARDIN THEATRE SUPPLY CO.
M-2235 Dallas, Texas
Super-Refined pure cocoanut oil, long recognized as the ideal
popcorn seasoning, with vegetable color. Makes belter popcorn
for bigger sales and profits, and saves on cleaning and maintenance.
Supreme keeping qualities. In 50 lb. containers, 5
gal. cans and 410 lb. drtims.
"POPSCO" Pure Indiana Hybrid POPCORN
Amazing expansion volume! New crop Indiana grovra. min rn
.
Tender - Tasty - Flaky - Brings 'em back ior more.. '!>t O.OU per
inn
lUU
ll-
IbS.
SALT: Eighteen 3 lb. boxes S2.2Q per
BOXES: 2 oz. size (regular 10c seller). Special Price $7.15 per thousand
l>/2 oz. size (modified 10c seller). Special Price -..S6.95 per thousand
SACKS: 3/4 lb. (3.000 to carton) $1.80 per thousand
Long 1 lb. (3,000 to carton) SI. 80 pei
'
While, printed, II/2 lb. (1,800 to carton) S2.50 pei
GRIGGS
EQUIPMENT COMPANY
We will see you at the TESMA SHOW in
St. Louis, September 28, 29 and 30—Bootli 14.
Box 630
Behon, Texas
The Wonderful New VIKING DE LUXE POPCORN MACHINE
Truly superb in beauty and operationll Foolproof, with new
kettle design, thermostatically controlled, and direct-drive agitator.
Automatic measuring of com and oil. Rugged steel frame
with stainless steel cabinet. Fully guaranteed. Send for
brochure. All Prices FOB Kansas City
RUBE nuDL MELCHER mLLuncri POPPERS SUPPLY CO.
114 W. IBlti STREET KANSAS CITY 8. MO.
BOXOFTICE : : July 17, 1948 81

BartlesvilleOzoner
Started by Griffith
OKLAHOMA CITY—The Griffith circuit is
continuing its outdoor theatre building program
with a new drive-in, the chain's tenth in
the proposed building plan, going in near
Bartlesville. C. O. Fulgham, director of theatre
management, said work on the new
drive-in, located on the Nowata highway,
north of Bartlesville, started Tuesday (13
with a ground-breaking ceremony.
The outdoor structure will be built along
the same lines of other Griffith drive-in
situations. There will be individual speakers,
a steel tower and space for about 700 cars
to park. Jack Corgan is the architect.
Already completed and in operation are
three drive-ins at Tulsa, and one each at
Ponca City, Enid. Shawnee, Seminole, Lubbock
and' Midland. Under construction is one
at Duncan.
SAN ANTONIO
1

New Theatre Boom
In West Memphis
MEMPHIS—M. A. Lightman and associates
Herb Kohn and Ed Sapinsley are entering
the West Memphis, Ark., theatre field. West
Memphis, a rapidly growing city across the
Mississippi river from here, is now in the
midst of a general building boom.
Purchase of the Crittenden Theatre there
by the Lightman interests was announced by
Kohn. The theatre was purchased from J.
Jackson Rhodes, and the new owners will
take over August 1. The theatre will not be
a part of Malco circuit operated by Lightman.
Sale price of the Crittenden was more than
$100,000.
The new owners plan extensive repairs and
renovation of the 750-seat Crittenden.
In addition to the Crittenden, Lightman
and his associates said they plan to build a
theatre in West Memphis with construction
work to start as soon as possible. Tliis was
the third theatre acquisition plan to be announced
for West Memphis in two weeks.
Only last week W. L. Moxley, Blytheville,
Ark., theatre owner, took a 99-year lease on
a lot there and announced plans for building
a $250,000 theatre with 1,000 seats downstairs
and 200 balcony seats for Negroes.
Cooling System Installed
At Bibb in Macon, Ga.
MACON, GA.—Installation of a 50-ton Carrier
air conditioning system has been completed
at the Bibb Theatre here as the first
step of a modernization program to be completed
at a cost of approximately $72,000, according
to Leslie Swaebe, manager.
Other changes to be made will include new
seating, to be installed at a cost of $12,000;
new projection and sound equipment and a
new screen.
John Calvert in Dualer
MONTGOMERY, ALA.—The Charles Theatre
presented John Calvert, Hollywood actor
and magician, in person and on the screen
at the sam.e performance. Calvert advertised
that he would hypnotize and bury alive a man
under tons of dirt at the top of a hill overlooking
the business section of Montgomery.
Then he ran a classified "Help Wanted" ad
in the local paper calling for someone to be
hypnotized and buried alive,
Tampering With Marquee
Brings Police Charge
Atlanta—Three 16-year-old NoJ-thside
youths were cured permanently of tampering
with theatre marquees. They were
up for a September trial cause they had
played around with the lettering on a
drive-in marquee.
The youths were apprehended here recently
by Jack Elwell, general manager
of the Dixie-Drive Co., and owner of the
Piedmont Drive-In, and a Fulton county
policeman.
The boys were charged with ma.Ucious
mischief in inserting obscene woi ds in
the movable lettering of the theatre marquee.
They were released on bonr'i.
Two More Theatres to Be
Erected in Greater Miami
MIAMI— Indications here seem to
point to
a mushrooming interest in the drive-in type
of theatre. For years only one -such theatre
has been operating in Greater Miami. Now
on the heels of Wometco's announcement of
its program for surrounding the area with
drive-ins, comes an interesting announcement
from another circuit which plans tu
open two new houses, one of them a drive-in.
Sigmund Pines, public accountant and industrialist
of New York City, Washington
and Miami Beach, is associated with Gilbert
H. Goldman, investor, also a Miami Beach
resident, and they have revealed plans for
the construction of the Little River Theatre
near N.E. Second avenue on 79th street. The
theatre has been leased for 35 years to the
Bernstein circuit, operator of the Dixie in
downtown Miami, and of other houses in Indiana
and Illinois with general offices in
Hammond, Ind.
CONTRACT TO KIRBY CO.
Pines was instrumental in ironing out difficulties
emanating from Washington. Construction
of the theatre building is being
pushed forward, as a result. The contract has
been awarded to the Kirby Construction Co.
for a modern theatre with the latest innovations,
air conditioning, movable seats and
modern stores.
Nat Bernstein further announces the immediate
construction of what he terms "the
southland's most beautiful auto drive-in thetre"
on Lejeune road, heart and industrial
center of Miami. It will be known as the
Lejeune Auto Theatre.
Incorporated will be individual car speakers,
service lights, converse master sound
and screen. Grounds will be beautifully landscaped
with Australian pines and an artistic
approach to entrance islands and concession
buildings arranged. A long-term lease has
been executed between Bernstein and Mrs.
Gladys B. Sutherland of Coral Gables, owner
of the property and the developer of hundreds
of homes immediately adjoining the
auto theatre.
BOB BERNSTEIN IN CHARGE
Bob Bernstein, executive vice-president,
will be in charge of both theatre projects.
He will be assisted by Hal Hornsteln of Joe
Hornstein, Inc., New York and Miami, who
designs and equips theatres. H. C. Rhyan,
general manager of the circuit, appointed
George Wendahl as southern district manager.
Walter Leech, assistant to Wendahl,
will manage the Little River Theatre.
Both Nat Bernstein and his son Bob. who
live in Miami Beach, have just returned from
MONARCH
THEATRE SUPPLY, Inc.
492 So. Second S
Memphis. Teoa.
Chicago and New York where thsy completed
arrangements. They believe that both
theatres will serve their communities well,
the Little River house being located immediately
across the street from the Community
center.
Mickey Mouse Party
Jam-Packs Theatre
BIRMINGHAM— Exactly 2,787 youngsters,
all that the Alabama Theatre could hold,
turned out for the 15th birthday party of the
Mickey Mou.se club here last Saturday ilOi.
Assistant Manager Bert Smith, who is
"Uncle Mickey" for the world's largest kiddy
club, estimated that another 1.000 children
were turned away.
Rain failed to keep the large crowd away
from the festivities, at which patients from
the Crippled Children's clinic were special
guests. Mickey Mousers. in presenting the
invitation several days before the show, put
on a program of entertainment and showered
gifts on the crippled children.
CENTURY
Projectors • Sound Systems
and
Complete Drive-In Theatre
Equipment
Tri-State Theatre Supply
318 S. Second St. Memphis 3, Tenn.
Phillip Turnipseed
CARPET LAYING CONTRACTOR
li you want it dons right, let ui aew and lay it tight
53D E. Cambridg* Av». COLLEGE PABE. GEOHGIA
Phone CAlhouB 3642 (in •ubuibon Atlanta)
KSSS8S£3WSSS8S8SKX«SSSS«SSS«SK3KSMt«W^
BEST IN QUALITY
FILMACK
Sfieciajl
BOXOFFICE : : July 17, 1948
SE 83

. . . Work
. . . Leonard
. , "The
. . "The
. . Johnnie
. . Frank
. . Ben
. . Mrs.
: July
BIRMINGHAM
T> M. Kennedy, district manager for Wilby-
Kincey theatres, has returned from New
Orleans where he attended the 35th anniversary
celebration of MPMO Local 293 at
the Roosevelt hotel. F, E. Walker, Alabama
projectionist, also attended from Birmingham
is progressing on the new drive-in
theatre at the Alabama State fairgrounds.
It will be one of the largest outdoor installations
in this territory . . . J. B. Waters, general
manager of Waters Theatre Co., is vacationing
with him family at Daytona Beach,
Pla., for two weeks . . . Carey Gore, Acme
artist, has completed a set piece that has
really brightened up the foyer of the Melba.
1*0
Don Waters of Waters Theatre Co. has
moved into a new home in Roebuck Springs.
He's manager of the new Roebuck Drive-In
Allen, Paramount publicist, was
here working on "Dream Girl" and "A Foreign
Mrs. Flora Mclvor Walsh, 52,
Affair" . . .
wife of W. F. Walsh, longtime operator "at
the Fairfield Theatre, died suddenly in a
ooctor's office . . . Projectionists vacationing
include Jack Halfacre, Grand, Bessemer;
Harold Gaston, Capitol, and W. H. Neal jr.,
West End. All three went to Florida.
Ted Saizis, local cameraman, went to Bristol,
Tenn., to cover the blowing up of a government
dam for Pathe News . Butlel-,
MGM salesman, was a visitor . . . Mrs. Martha
Snowden, Melba cashier, spent her vacation
in New Jersey. Lona Vanek filled in during
her absence . . . E. C. Vaugh, Melba doorman,
also has been on vacation . Bessie
Curl, assistant manager of the Royal, underwent
a minor operation . Emerson,
Capitol projectionist, went to Montgomery,
Ala., for a checkup at the Veterans hospital
there.
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Charles E. Crouch, who recently opened the
Manchester Drive-In at Manchester, Ala.,
was a visitor. The ozoner is less than six miles
from Jasper, Ala. . . . L. H. Montgomery has ,
been named projectionist at the new Shades
Mountain Drive-In. He has been succeeded i
in the Avondale booth by A. W. Gilmore . . .
Mrs. R. E. Bingham has been named relief
cashier by the Waters circuit.
'
Willie Bunch has been transferred from the
Delmar as cashier at the Shades Mountain
Drive-In. She has been replaced at the Delmar
by Mrs. Fred Lankford . . . Mrs. R. B,
'
Brown, Fairfield cashier, is on leave of ab-
.=ence due to Illness, She Is being replaced
by Margaret Balew .
Leath, Roebuck
cashier, has been off due to the illness
of her mother . Big Clock" moved
over to the Strand Theatre after a week at
the Rltz . Emperor Waltz" shifted
to the Lyric after a week at the Alabama.
"Colorado Bound' Is New Tag
"Colorado Bound" is the new tag for "Dark
Canyon" which Anthony Veiller will produce
for Warners.
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.BOXOFFICE
:
17, 1948
,
|

. . Babe
. . Loew's
: July
. .
. .
. . Ralph
. . Charlie
. . Roy
. . Sam
ATLANTA
Tudy Canova and her company of 40 played
' a one-night stand at the Ponce de Leon
baseball park to standing room only . . . The
Rialto Theatre after holding over "The Best
Years of Our Lives" changed to "Coroner
Creek" . Grand opened with MGM's
"Easter Parade" ... At the Tower, Manager
Smith said that since he started playing
double bills business was about double.
In the city booking was John Carter,
Brookhaven Theatre, Brookhaven, Ga. . . .
Wallace Smith, former manager of the
Brookhaven, was seen on the Row visiting
Other visitors included Mrs.
with friends . . .
Wallace Smith, Gem, Barnesville. Ga., and
L. J. Duncan, West Point, Ga.
take over the new drive-in theatre in Knoxville,
Tenn., with Hap Barnes. Barnes was
in the city booking and visiting . . . Charlie
Moore of Wilson & Moore Enterprises was on
a business and pleasure trip to Florida.
The Rex, Vero Beach, Pla., was opened by
owner Clifford Ball. Bookings will be handled
by Wilson & Moore . Hall, head
booker for Screen Guild of Georgia, was
back from a two weeks vacation in North
Carolina . McCoy, Film Classics
manager, visited in Columbus . HLnson,
former manager for Monogram southern
in Charlotte. N. C, now branch manager for
SRO, was here for a sales meeting with Henry
Krumm, southern district manager.
Atlanta's First Runs
Hold to Par Grosses
ATLANTA — Atlanta boxoffice receipts
broke above average as cool weather moved
into the southland city. "On Our Merry
Way" led the parade with a mere 105, but
none of the local first run houses reported
below average receipts. Low man in the
parade was the Peachtree Art with 100 on
"Dear Murderer."
(Average is 100)
Fox—The Emperor Waltz (Para), 2nd d I. wk 102
Loews Grand—On Our Merry Wqy (UA) 105
Paramounl—Anna Karenina (20lh-Fox) 101
Peachlree Art— Dear Murderer (U-I) 100
fioxy—Another Pari ol the Forest (U-I) 102
.
Since the beginning of the latest "Stop the
Music" radio program theatres In the south
have gotten many phone calls every day asking
the name of the mystery tune. One theatre
in Columbus had over 500 calls in one
day Cohen, Monogram manager,
.
returned to Atlanta after a visit in New
Orleans. He will go back to New Orleans
after July 30 to join Screen Guild
and Harry Katz of the
. . .
Kay exchanges
Ike
returned
home after visiting their Charlotte,
Memphis and New Orleans branches
Joan Howard, secretary to Dixie Graham, returned
from New York.
John W. Mangham, Screen Guild president,
was back after a business trip concerning
his new western serial . . . George Bell
of Monogram returned to his office after an
illness . . . The Paramount showed "Bambi"
for the second time to only fair business .
Fred La Vine, manager of the Ponce de Leon,
was seen on the Row after a trip to the
north Georgia mountains.
. . . C. S. Dunn, Chattahoochee,
From "the underground" we hear that Jim
Partlow, U-I manager, will resign to enter
business for himself
visitor . . Eddie Poster,
Fla., was a .
sales representative for Republic, resigned to
. . . Charlie
The Hammonds brothers of the Fyfee,
Pyfee, Ala., were here booking
Durmeyer, president of Southern Automatic
Candy Co., appointed Rasul Lotos, as special
sales representative for the company . . . Joy
Hauck, former owner of the Screen Guild of
New Orleans, has announced the sale of his
share in the company to E. Landaichem and
Babe Cohen . Karr, head booker
for the Martin circuit, was off to Plainview,
Tex., to visit his mother.
O. C. Lam, Lam Amusement Co., Rome,
Ga., was in the city. He said he had started
work on his new drive-ins at Rome and
LaGrange, Ga. . . . Visitors to the Row were
R. C. Cobb, Cobb's theatres in Alabama;
R. E. Hooks, Hooks theatres in Alabama: Nat
Williams, Interstate Enterprises. Thomasville,
Ga.; J. S. Tankersley, Tankersley theatres in
Georgia; E. J. Hunter, Colquitt, Ga.; Mr. and
Mrs. J. E. Jarrell, Roxy theatres. Commerce,
Ga., and R. H. Brannon, Holly, Dahlonega.
Ga.
Petersburg, Tenn., Cottage Opens
PETERSBURG, TENN.—Irvin C. Ryder,
local motion picture exhibitor, formally
opened his Cottage Theatre here recently.
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BOXOFFICE :
17, 1948
85

. . Joe
. . Robert
. . Mrs.
. .
MIAMI
Dobby Schwartz, a local model and contestant
in the forthcoming Fun in the Sun
erown, has become a celebrity since a striking
picture of herself in a Petty girl pose was
published in the Herald recently. She has
received countless phone calls, proposals of
marriage and letters, one of which came from
Japan . Howard, composer of "I Wonder
Who's Kissing Her Now," and Corine
Gustafson, cover girl model, starred with 30
members of the Miami Daily News Youth
Roundup cast at a show at the Tower Theatre.
The show revolved around Howard's
famous song, which was made into a motion
picture. It included also a full-length feature
picture, "Terror Trail," two comedies, a
sports short, and a newsreel Admission was
free but was limited to Youth Roundup members.
Manager Bill Goller said, "This was a
very professional show that adults as well as
youngsters would enjoy."
The Screen Children's Guild is seeking a
5-to-13-year-old Florida nominatioH for its
12th annual Little Miss America and All
American boy contest set for the Hollywood
Bowl, August 22. Winners get a $250 assignment
in a Republic picture, but contestants
pay own expenses out to the coast.
The local chapter of the National Children's
Cardiac Home, in whose benefit the show
business here is active, has a matinee card
party planned at a local restaurant . . . Says
the editor of Night Life in the Herald: "Such
pictures as 'Tarzan and the Mermaid' must
be small bonanzas to the theatre operator.
We'll bet you Paramount's Florida chalked
up a new mark for popcorn consumption at
Friday's matinee. You could hardly hear the
corn on screen for the crunch of the confectionery
kind offscreen."
During the television demonstrations in the
Miami's lobby, Sid Franklin, dramatic coach,
supervised the proceedings, giving an interesting
discourse on new television makeup
techniques . Venn, official of Wometco's
television station, gave a talk to the
local Kiwanis club . . . Wometco's Miami and
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COMPLETE
DRIVE-IN
and
THEATRE EQUIPMENT
Lincoln theatres presented a Fuller brush to
the first 100 women to attend the matinee of
"The Fuller Brush Man" at either house.
A Prestige picture, "Hungry Hill" is showing
at the Town. This is the latest in a
series of these films which play this house
in Miami and then move to a Beach Wometco
house. Begim as an experiment, these
pictures have attracted good crowds, particularly
among the more discriminating theatregoers
. Sidney D. Ross of Miami
Beach was winner of the recently completed
"Summer Holiday" essay writing contest
staged by Paramount Enterprises and local
travel agencies. Top prize was a three-day
all-expense tour of Havana for the winner
and a guest. Mrs. Ross is the war bride wife
of a plastic manufacturer, operating a branch
plant in Miami. Coincidentally their sixth
wedding anniversary coincided with the winning
of the prize which they will use as a belated
honeymoon trip.
Claughton's advertising for "The Plainsman"
and "Pit for a King" at the Royal, carried
the line, "Good pictures, like good books,
never grow old" . . . Dot Raymer of th^News
says that the chorus at a local night spot
must have heard about the "wiggle test," recording
children's reactions to pictures, used
b ythe film library committee of MPA .
Ed May, manager of Wometco's Lincoln, himself
a former organist, has identified the radio
mystery tune and has posted its name in the
lobbies of the Miami and the Lincoln.
First of Four Drive-ins
Is Opened by Waters
BIRMINGHAM — The Shades Mountain
Drive-In, 550-car layout on the Montgomery
highway 15 minutes from downtown Birmingham,
was opened recently.
This was the first of four drive-ins being
built in outlying sections by the Waters Theatre
Co. and R. M. Kennedy and R. B. Wilby
of the Wilby-Kincey circuit.
The Shades Mountain installation, which
features a "service loop" where cars may wait
until admitted, cost an estimated $100,000.
J. B. Waters, general manager for the circuit,
said property surrounding the drive-in
would be landscaped with rock gardens, roses
and lawn to make it one of the most attractive
theatres in the southeast.
Fritz May was appointed manager of the
new theatre and Kenneth Moore was named
assistant. Opening night attraction at the
Shades Mountain was "Three Little Girls in
Blue" and dignitaries from surrounding communities
were In attendance. They Included
members of the Homewood city council, the
Birmingham city commission and the Jefferson
council.
Louis Jordan at Evergreen, Ala.
EVERGREEN, ALA.—Louis Jordan and his
Tympany Five were featured at a stage show
at the Pix Theatre here recently.
THE QUEEN FEATURE SERVICE,
INC.
19121/2 Morris Avenue Phone 3-8665
BIRMINGHAM. ALABAMA

: July
Film Board Launches
Free ToiirisI Shows
OTTAWA—The National Film board has
extended its activities into a novel field with
the establishment of sponsorship of theatres
for the entertainment and information of
tourists from other countries, particularly the
United States.
Some of the theatres are already in operation
and the plan calls for upwards of 50
of the units in tourist centers, summer resorts,
camps and hotels. There will be no
admission charge, the screening of programs
on a national scale being conducted through
the regional and field staffs of NFB and in
cooperation with local authorities or organizations,
such as clubs and boards of trade.
Regular performances are scheduled in many
of the places, in some places five days of
each week.
At Ottawa, for example, NFB free shows
are being advertised at 3 p. m. each day, Mondays
through Fridays in the auditorium of
the National Mu.seum. NFB theatres have
been opened, or will shortly start, in Ontario
at Niagara Falls, Bigwin Inn, Highland Inn,
Royal Muskoka hotel and other places where
tourists gather. Units are also under way in
Quebec, the Maritime Provinces, British Columbia
and Alberta.
The program is being called "Canada in
Color" because most of the pictures are in
color. The films include such subjects as
fishing in British Columbia and Nova Scotia,
an air flight across Canada, the Calgary
Stampede. Alaska Highway, hookey, skiing.
the St. Lawrence and Peace rivers, the Great
Lakes, Isle of Orleans, the national parks,
the Canadian north and many others.
Hold 'Brush Man' Premiere
In Founder's Home Town
ST. JOHN—The maritime provinces premiere
of "The Fuller Brush Man." was held
at the Yarmouth Community, a fitting place
in that Alfred C. Fuller, president of the
Fuller Brush Co.. has a summer home there
and his father, founder of the business
started the company in a cellar there.
Plans for the premiere called for giving
away a $2.50 brush to the first 25 persons
buying tickets for the opening show.
The company owner was expected to be at
Yarmouth for the maritime debut. In a quiz
angle promoted by Manager Sid Wyman of
the Community, a valuable brush was the
prize for estimating the number of Fuller
brushes in a bag, shown in the theatre lobby.
The Community booking was for three days.
RKO Product Sessions
Headed by Bob Mochrie
TORONTO—Robert Mochrie. RKO vicepresident,
was to preside at a business meeting
for the discussion of current and forthcoming
products here Thursday (15). Winners
of the 1948 Ned Depinet drive also were
to be announced.
Expected from the home office were
Charles Boasberg, north-south division sales
manager: Harry Michaelson, A. A. Schubart
and Carl Peppercorn, Boasberg's assistant.
L. M. Devaney was to head the Canadian
contingent including A. E. Elliott, Calgary;
M. L. Devaney, Montreal; Harry Cohen, St.
John; Jack Bernstein, Toronto; J. F. Davie,
Vancouver, and M. Nackimson, Winnipeg.
BOXOFFICE :
'Northwest Stampede
Premiere in Calgary
TORONTO—"Northwe-st Stampede," the
$2,000,000 Cinecolor production that was made
entirely in Canada by Eagle Lion (Hollywood!
Films, was world premiered here Thursday
(151. The following day it opened in Edmonton.
Date for the initial showings and other details
were announced in Toronto by David
Grie.sdorf, president and general manager of
International Film Distributors, which
handles the Hollywood EL product in Canada.
Griesdorf returned from New York
where he conferred with William J. Heineman,
distribution vice-president, and Max E.
Yoimgstein. advertising, publicity and exploitation
vice-president for Eagle Lion of Hollywood.
FILMED ENTIRELY IN CANADA
Filmed last summer at the Calgary Stampede.
Banff. Lake Louise, and the Duke of
Windsor's Alberta ranch, "Northwest Stampede"
was written by Toronto-born Art
Arthur, and stars James Craig, Joan Leslie.
Jack Oakie and Chill Wills. It is the first
big budget Hollywood picture to be filmed in
color entirely in Canada, using a story of
modern Canadian life.
As part of Hollywood's Canadian cooperation
project, designed to aid Canada's economy,
"Northwest Stampede" features a special
prologue aimed to attract American tourists.
It reads: "The picture you are about
to see was photographed in the Canadian
Rockies. Eagle Lion Films is deeply grateful
to the government of Canada and to the
people of Lake Louise, Banff and Calgary for
their cooperation in making this picture
against the background of this glorious vacation
land."
The openings in Calgary and Edmonton
were accompanied by all the color and glamor
of a Hollywood premiere, according to Irving
Herman, International's director of advertising
and publicity.
FACTORY WHISTLES BLOW
Factory whistles throughout Calgary and
Edmonton were heard at the appointed hour
when the opening performance of "Northwest
Stampede" began in each city.
Highlight of the premiere festivities in Calgary
was a giant-size postcard, signed by
thousands of Calgarians expressing their good
wishes to James Craig, who last year was
honorary grand marshal of the Stampede
parade, and who was unable to attend the
Calgary opening due to other commitments.
The post card was dispatched to Hollywood
following a special ceremony in front of the
Calgary city hall when the mayor and members
of the city council added their names to
the gargantuan mailing piece.
Calgary Annual Stampede
Off to Rousing Start
CALGARY—The big Stampede here got off
to a record start with hotels, motels and auto
camps packed to capacity. The street parade,
which has been mainly military the past few
years, took on the old western tinge again,
with some modern jests and gestures added.
It is undoubtedly the biggest attraction in the
west, attracts tourists from many parts of the
continent.
The men who promoted the first Stampede
here were cashing in on an established sport
built upon ranch routine. Stampedes were
already familiar on a small scale in many
small towns and they still are. They started
with informal competition among local cowboys
when cattle had to be hazed long distances
to railhead The cowhands from many
ranches would met in town about the same
time. Hot arguments as to the best roper or
r der had to be settled and. in those days,
the best marksman.
Backed by such tradition, the Stampede
was an assured success. Tom Mix was a cowhand
at an early Stampede in 1912. The staging
of this immense show is not a job for
amateurs. There is nothing faked about it
and perhaps the Stampede is now the most
purely unprofessional show in the world. You
can't turn wild horses nor steers into professionals.
The acts are unrehearsed, the
performers uninhibited.
Letter From Miss Landis
To Resident of Toronto
TORONTO—Bernard D. Groom, a
resident
of Toronto since his arrival from England
eight months ago as an air immigrant, claims
that he received one of the last letters to be
mailed by Carole Landis prior to her death at
her home in Hollywood.
Groom, who was a member of an RAF entertainment
unit during the war, met Miss
Landis at several points in the Pacific area
while she was appearing with a USO troupe.
He had expressed a desire to' go into pictures
and a correspondence had resulted.
In her last letter, the actress told of being
ill for a few days but she was preparing for
her role in an Eagle Lion picture in Hollywood.
She also mentioned two of her pet
animals but there was no hint of any worry
or problem which might have led to her death.
Incidentally, there has been no move on
the part of Ontario exhibitors to book any
pictures featuring Miss Landis since her
tragic death. A check at a number of theatres
indicated that none of her features were
on the booking list for early showing and the
attitude seemed to be to avoid any screen
emphasis of the tragic happening.
Make Personnel Changes
At Empire-Universal
TORONTO—A. W. Perry, president of Empire
Universal, has announced the following
personnel changes:
Lou Michaelson. formerly with Columbia
and Monogram in St. John, resigned as SRO
Winnipeg manager to become manager of
E-U's St. John office.
Herbert Mathers returned to Montreal to
manage Productions Prancaise Deluxe. Empire-Universal's
French department.
S. Harris, assistant booker in the Winnipeg
office, was promoted to salesman succeeding
George Farrow who resigned. Joe Palansky,
E-U's Toronto manager, resigned to enter
private business in western Canada.
17, 1948 E 91

. . . "Arch
. . Gerard
. . Sam
, . News
MONTREAL
/"•ardina Films will observe its first birthday
August 1 by inaugurating an anniversary
date drive, which wOl continue until
September 30 . . . Marina Than, wife of Joseph
Than, co-executive producer of International
Screen Pi-oductions, and former
soloist with the Ballet Russe de Monte Carlo,
is creating a casting office for Renaissance
Films, Montreal . . . Edgar Hamel, manager
of Foto-Nite, has gone to Bale St. Paul to
organize the deal in the Clarence Theatre
there.
H. Harnick, Canadian general sales manager
for Columbia, was here on a business
trip from Toronto .
Perreault,
shipper for Montreal Posters exchange, celebrated
his fifth wedding anniversary at his
villa at St. Eustache sur le Lac, where he
is on vacation.
Other vacationers included "Bill" Weir,
shipper at United Artists; H. Hurteau, booker
of Monogram-Eagle Lion, at St. Placide: Max
Vosberg, booker at MGM, two weeks in the
Laurentians; Roger Gignac, assistant booker
at 20th-Fox; Herman Vosberg, booker at International
Film Distributors; Rita Berube,
stenographer at Sovereign Film, whose twoweek
vacation includes a six-day cruise to
the Saguenay; W. Elman, Montreal district
manager for Columbia; H. Cass, manager at
MGM, spending two weeks at Old Orchard
Beach, Me., and John Levitt, Columbia salesman.
The local branch won the Columbia liquidation
drive . . . Leo Adler, UA auditor, was
in from New York . Jacobs, manager
at Monogram Eagle, was on a business trip
of Triumph" soon will open at
Loew's.
A double bill of French language pictures
at the Champlain comprises two Alliance
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Film pictures, "La Cavalcades des Heures"
Ronnie
and "Les Rommes Sans Peur"
Matthews, blind organist
. .
who has been an
attraction at the Empress since last December,
concluded this season's engagement and
has gone to Atlantic City to fulfil an engagement
there.
Monty WooUey is holidaying at Tadoussac
at the mouth of the Saguenay. Passing
through Montreal he revealed that he will
again play his famous stage role in "The
Man Who Came to Dinner" at the Spa Theatre,
Saratoga, N. Y.
Robert Beatty, native of Hamilton, Ont.,
who scored his first big hit with James Mason
in "Odd Man Out," has been cast for the
starring role in Michael Balcon's next production,
"Another Shore," part of which is
being filmed in Ireland.
Exhibitors in town: Roger Lalonde of the
Colonial, Plessisville, on his way home from
New York; Georges Champagne of Shawinigan
Falls, owner of the Roxy, Auditorium and
Cartier theatres there; J. E. Dufour from St.
Jovite, owner of the theatre of that name;
G. Trottier of the Cinema, St. Eustache,
and Alfred Bey of the Bey, Thetford Mines.
Peerless Films, whose manager here is
Arthur Larente, is now distributor for the
province of Quebec, a candy vending machine
made in Canada.
'Waltz' Breaks Records
For Paramount in Canada
TORONTO — "The Emperor Waltz," Bing
Crosby-Joan Fontaine Technicolor picture,
which had its Canadian premiere at the Capitol
Theatre in Edmonton, played to the biggest
opening boxoffice of any Paramount picture
in history, the company's home office
was advised.
Receipts from the "Waltz" were 25 per cent
higher than those of the previous record
holder, "Kitty," which opened during the
lush days of the war boom when Edmonton
had almost twice its present population.
Film Crew in Alberta
DRUMHELLER, ALTA.—At the invitation
of Dan E. C. Campbell, director of publicity
for Alberta, a crew of newspaper and magazine
photographers came here to film "Dinosaur
Hunt," for use in U S. magazines and
dailies. The group was headed by Hamilton
Wright, vice-president and general manager
of the Hamilton-Wright publicity organization
of New York. They will take pictures of
the eerie neighboring rocks and countryside
which resemble prehistoric landscapes.
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ST.
JOHN
•Phe Odeon Movie club for children at Halifax
had what Manager L. P. Charlton of
the Oxford there described as "a whale of
a time" at a special Saturday morning show
he arranged for the kids. Not content with
the Laurel and Hardy comedy, cartoons and
shorts, Charlton staged a zany dress parade
for girls and entered it himself. He had a
dress costume made and wore it, proving
himself quite a femme impersonator. Besides
the films and the burlesque style show, Charlton
distributed cookies and soft drinks.
. . . There
The FPC- Spencer Capitol at Kentville, destroyed
by fire several months ago, will not
be rebuilt until 1949. In the meanwhile the
Empire, also of the FPC-Spencer chain, will
be the only theatre in Kentville
are two Bowes brothers once more in the film
distribution lineup in St. John. Ron Bowes,
former BKO booker, has been hired in the
same capacity by Maurice Elman, manager
of Alliance Films exchange. Bowes will cover
the maritimes and Newfoundland. Brother
Cliff is booker at Columbia exchange under
Lou Simon.
Joe Connor, a nephew of the late John
Connor, former owner of the Savoy, Glace
Bay, has joined the staff of the Oxford in
Halifax under L. P. Charlton, manager. He
is an ex-staffer of the Halifax Gaiety and
Empire . of the stork's third booking
at the home of the Mitchell Franklins in
Lancaster Heights brought a decision by the
Franklin & Herschorn vice-president and
treasurer to have a new residence built this
year on a lot adjoining his current location.-
Wallie Sutton, a cameraman, and Harry
Fisher, an electrician, who had been on location
at Yarmouth, Lockeport and Halifax,
filming the boneless cod fishery in Nova
Scotia, were on the crew assigned to the
"Connors Case," a Mountie short now being
screened. Sutton and Fisher are with the
National Film board, Ottawa.
Odeon's Carlton Theatre
To Open September 9
TORONTO—Odeon headquarters here
has
announced its showcase theatre on Carlton
street has been scheduled to open September
9 after two years spent in construction.
With an estimated cost of $2,000,000 it will
be the ace outlet of the J. Arthur Rank Canadian
organization. One of the features is reported
to be the installation of both 35mm
and 16mm projection equipment.
The house, generally known as the Carlton,
will have 2,400 seats. It has been pointed out
that, if the regulation 30 inches had been
adopted between rows, the seating capacity
could be 3,000, thus indicating the legroom
to be provided for patrons.
Some trade ob.servers believe that "Hamlet"
will be among the first attractions at the
Carlton, but probably not the opening picture
because of a desire to open the theatre
with its regular policy and not with a
feature that might call for advanced prices.
The manager of the Carlton is W. C. Tyers
who, during his recent tour of the theatres
in England, attended the premiere of "Hamlet."
Tyers has been with Canadian Odeon
since its start, having previously managed
the Capitol at Niagara Falls, Ont.
92 BOXOFFICE :: July 17, 1948 >);{)

; July
. . . Reggie
. . . Perry
. . Paul
. . Jimmy
. . North
. . The
Theatre on Railroad
Will Teach Safely
MONTREAL- -A motion picture theatre
will travel right across Canada.
That is Canadian National Railways' latest
move in its ceaseless campaign to reduce injuries
among the 108,440 employes who operate
on and maintain lis 21.687 miles of permanent
way. First of its kind in the Dominion
the safety car 15020 rolled smoothly
into Bonaventure station here July 6 for a
brief inspection by company officials. Then
with safety inspector Charles Crook, its
resident attendant, safely ensconced in the
car's living compartment, it rolled on for the
maritime provinces and its first tour of duty.
With 15020, Canadian National plans to
spread the gospel of safety first into every
section and siding of its far-flung system.
Prom time to time in its travels across
Canada, 15020 will be unhitched from the
train hauling it and switched onto whatever
quiet siding is available. Then trainmen and
maintenance gangs from the area will board
it to view films on safe railroading methods.
To make the assimilation of its messages
more pleasant 15020 is equipped with rows of
maroon-colored leather seats that are as soft
as the heart of an Ontario section foreman.
To eliminate any hot air that might interfere
with the safety lectures, 15020 is air conditioned
fore and aft. Finished in a restful
grey, the mobile theatre seats 60.
By 35mm slides as well as 16mm films. Inspector
Crook will explain and emphasize
safety regulations set down in the rule books
carried by all CNR station employes, yardmen,
freight handlers, motive power and shop
workers as well as engine and train crews.
CALGARY
T eaving London by plane on Saturday evening,
Mae Luzi, cashier of United Artists
here, was back at her desk on Monday morning,
ending a recent two-month vacation in
Great Britain. The trip was made nonstop
to Glace Bay, and she spent ten hours in
Montreal awaiting a plane for the west. As
a member of the Business and Professional
Women's club,, she visited Bolton in Lancashire
where the club's food parcels were being
sent. The city of cotton mills gave her a
great reception, headed by the mayor and
civic dignitaries who gave her the key of the
city and took her through one of the large
mills. Her tour extended to .Scotland w'nere
she visited Glasgow and Firth of Clyde.
Trips through the cathedral county of Kent
and to Paris completed her itinerary. London
theatres visited included the Haymarket,
where she saw Noel Coward's "Present
Laughter," and C. B. Cochran's "Bless the
Bride."
Exhibitors who combined visits to Filmrow
and to the Stampede grounds included Gordon
and Lee Brewerton, operating theatres
at Cardston, Raymond, Magrath and Waterton
Lakes; Jack Stinston, Elite Theatre, St.
Paul, Alta.: Earl Locke, Ortona, Smoky
Lake, and Harb Stevenson, who handles two
theatres at Prince George, one at Lacombe
and another at Edson.
VANCOUVER
f^oming from and going on vacations were
Al Mitchell, Hastings: Ann Thompson,
Dunbar; Jeanne Lewis, Orpheum; Charlie
Backus, UA, and Edith Krakonchuk of the
Strand . Lambert, a.ssistant at the
Hastings, is holding the helm while his boss
Al Mitchell is off on his summer vacation . . .
Eddie Weisberg, UA booker, has switched
from amateur to semiprofessional ba.seball
this year. Now pitching for the New Westminster
Royals in the Northwest semipro
league, the lanky lefthander registered his
third straight win recently.
The Little Theatre Ass'n of Vancouver
plans to build a $100,000, 500-seat playhouse
in the west end. At present the Little Theatre
group is using the York, a motion picture
house, for its stage attractions. The
york is out in the east end far from town
Doodridge, former RKO manager
at Calgary, is now booker at Eagle Lion-
Monogram here, replacing Frank Soltice.
Andy Digney, former theatre owner, has
struck the jackpot with his Digney speedway
out at Burnaby. All Andy has to worry about
is accommodation for the crowds to see his
auto show. Five thousand paid customers attended
the opening, the biggest sports gathering
seen in these parts in months. Rochester
of radio fame was the star guest at the
opening. He was appearing at the Cave Supper
Club here to capacity crowds . . . John
Booth and his wife of Calgary, formerly with
the Sharpe Gircuit, have taken over the theatre
at Okatoks, 15 miles south of Calgary,
in the Turney Valley oil district.
Willard Adamson of International Distributors
is out of the hospital after another operation
The father of Harry Page, Eagle
. . . Lion manager, underwent an operation. He
The turnover in theatre staffs continues
in high gear. is 73 . . .
Some theatres have new
staffs every week. Managers explain that the
girls can get more pay in other business.
The newly organized union is not much help
in maintaining staffs although it was able to
get some wage increases and better working
conditions.
Although the motion picture business continues
in a slump here, stage shows come in
and do SRO business. "Carousel" at the
Cinema did capacity for eight performances
Wright, manager at Empire-Universal,
surprised Filmrow with his marriage to
Ora Griffin. They honeymooned on the
Island . . . Last month Jimmy Davie, RKO
manager, was married to the former secretary
to Charlie Ramage of MGM . . . The
orderly exodus of 200 children from a Saturday
matinee following a fire in an adjoining
building was reported by Jack Stone, manager
of the Park at the White Rock, B. C.
summer resort. Stone announced from the
stage that there was a fire next door and
asked the children to leave. Seventy-five of
them were flood evacuees present as Stone's
guests.
A local manager said that first run attendance
figures in Vancouver and Victoria in
the first six months of the year were oft 30
per cent from 1947 . Patterson,
20th-Fox manager, and Jimmy Davie, RKO,
were in Toronto to attend sales meetings.
Booker and salesmen are not going to conventions
this year, film companies reported.
Ivan Ackery, Orpheum Theatre manager,
left on a tour of British Columbia FPC theatres
to organize the quest for British Columbia's
be.st looking girl. The contest is
being sponsored by the Pacific National exhibition
and FPC. The winner will get a Hollywood
trip. The idea was a brain child of
Manager Ackery. The girls will parade on
the stage of the Orpheum prior to the exhibition
opening in August . Odeon
at Trail, B. C, badly damaged by flood waters,
is operating again after a rapid job of reconditioning.
A $50,000 theatre and dance hall will be
erected by Carlyle. Sask., businessmen. It is
a prosperous farming town, with an outdated
theatre . American Productions of
Vancouver, which was organized to crash the
16mm market found the going rather rugged
and is no longer operating. Jack Bowery,
president, is now in radio in Toronto. Lou
Parry of Trans-Canada Films here has taken
over some unfinished films which were partly
shot by NAP. PaiTy was with Shelly Films
here before It closed its Vancouver office.
General Films, Ltd., 16mm film distributor
which was forced to vacate quarters In the
Randall Bldg., is erecting a building in the
downtown section. The National Film board,
which also must move, is still without any
quarters and also may build.
Theatre Managers Protest
Against Long Tax Blanks
TORONTO—Protests are being registered
by theatre managers in Ontario about the
monthly report forms which have been issued
by the controller of revenue for the tabulation
of returns of the new 20 per cent amusement
levy under the hospitals tax act of
1948.
The four-page form contains many blanks
which must be filled in with answers or figures,
the whole back page being a tabulation
for the recording of daily receipts during a
month. The interlocking questions also resemble
an income tax report which is required
only once a year, of course.
The printed statements also bring out that
a penalty of 5 per cent of month's tax total
will be imposed if the return is not filed
within ten days after the close of the month.
An incomplete report brings a penalty of 1
per cent of the collectible tax while 7 per
cent interest will be charged on any unpaid
balance.
Top Place to Vancouver
In 20th-Fox Bonus Drive
TORONTO — For the second consecutive
time this year, a Canadian branch won the
20th Century-Fox quarterly bonus drive
championship. The spring drive, just completed,
was won by J. E. Paterson's Vancouver
office, while the winter drive was
won by Harry J. Bailey's Toronto office. The
Canadian division, headed by Arthur Silverstone,
was named winner of the divisional
championship in the spring drive.
BOXOFFICE ;
17, 1948 93

. . Harry
. . M.
. .
. . Bob
. . George
. . Michael
; July
. .
TORONTO
TUTanager Bill Falls of the Nortown received
a surprising number of replies on a
teaser classified stunt for "My Girl Tisa."
He ran the two-liner in the personal column
which read: "For a date with My Girl Tisa
call OR. 0002" . . Leon Leonidoff was
.
greeted by many old friends when he arrived
here to arrange details for a stage
show for the Canadian National exhibition
August 30-September 11. The director of
productions at Radio City Music Hall. New
York, he was ballet master at the former
Toronto Regent when it was opened by the
late N. L. Nathanson as Canada's first de
luxe moving picture theatre.
Manager Al Perly is having prime success
with "The Mating of Millie" at the new
Biltmore. the picture being held for a sixth
week ... At the neighborhood International
Cinema, the British picture, "The F>rime
Minister," has gone a fourth week .
Charlie Mavety, president of the Mavety
Film Delivery Service, Toronto, was elected
a director of the Canadian Palomino Horse
Ass'n at its meeting in Calgary. His palomino
entries swept the class at the recent
48th annual Toronto Horse show at the
Woodbine race course.
. . . Russ
Perkins Electric Co. has installed Royal
Soundmaster equipment in the West End
Theatre here. The local Granada installed
Perkins projection equipment . Applebaum,
former Warner employe, has been appointed
business agent of the Toronto Film
Exchange Employes Local B73
Simpson, Paramount manager here, left with
his family on a motor trip to Winnipeg, jogging
off through the States on the way.
Leonard Case, treasurer of Selznick Releasing
Organization, and his wife were here a
few days on an inspection tour of SRO
branches .
Price, formerly a local
independent distributor, visited relatives and
old industry friends here. He now is the
Favorite Films franchise holder in California,
with offices in San Francisco, Seattle and
Portland.
Manager Tom Daley of the Imperial was
presented with a special award by the Downtown
Kiwanis club in recognition of outstanding
services to the club . . . Manager Maurice
Doyle, member of Famous Players' 25-Year
club, has reopened his reconstructed Runnymede
on Bloor street West. 'Virtually nothing
was left of the original theatre but the
walls and floors in the rebuilding process.
Morris Applebaum, formerly with Warners,
has been appointed business gent of the Toronto
Film Exchange Employes Local B73.
Miss C. Batcher is the union secretary. The
Toronto film companies may be asked for
new agreements.
Harry Wilson, popular manager of the Capitol
in Chatham, became a father for the
fifth time, a girl. The running total now
stands at three boys and two girls . . Barnet
.
Laxer, local exhibitor, is president, and Mort
Margolius, PFC booker and manager of the
College Theatre, is vice-president of the local
Herzl Zion club, Jewish organization . . .
Esther Margolius, wife of Mort, is seriously
with pneumonia.
ill
Jackie Rosen, daughter of Doug Rosen, UA
manager here, was married to Gurston Rosenfeld,
son of Louis Rosenfeld, president and
general manager of Columbia Pictures of
Canada . . . F. W. J. Underhill, fellow of the
Royal Photographic society and technical adviser
to Associated Screen News in Montreal,
was on loan to Meopta (Prague), Czechoslovakia,
at the Canadian International trade
fair, where he demonstrated and explained
the intricacies of the cameras displayed.
Recent visitors: Martin Bochner, UA Winnipeg
office manager: Somer James, Alliance
Winnipeg manager, and Molly Foreman, Alliance
Montreal office manager . Maynard,
manager of the Palace, Hamilton, went
all out exploiting Eagle Lion's special tworeeler,
"The Royal Wedding Presents." Capitalizing
on the unu.sual floral display shown
in the feature, he promoted five Hamilton
florists to insert a large ad in the Hamilton
Spectator, timed to hit the paper on opening
day. Floral displays were arranged in
the lobby for the run of the film.
Island' Takes Lead
In Humid Toronto
TORONTO — Although the weather was
warm and humid, both the Imperial and
Shea's found holdovers necessary. Shea's was
playing "The Fuller Brush Man" for a third
week while the Imperial kept "Romance on
the High Seas" for a second stanza. Among
the new attractions, "On an Island With
You" was strong at Loew's.
(Average Is 100)
Danforth and Fairlawn—Ruthless (EL) 95
Eglmton and TivoU—Anna Karenina (20lh-Fox), .. 95
Imperial Romance on the High Seas (WB),
2nd wk 95
Loews—On an Island With You (MGM) 105
Nortown and Victoria—Fury at Furnace Creek
(20th-Fox) 90
Sheas—The Fuller Brush Man (Col). 3rd wk 95
Uptown—Summer Holiday (MGM) 100
Stampede Featurette
Is Tops in Calgary
CALGARY—For the first time in Calgary
a two-reel short subject became a chief feature
in a downtown first run theatre. This
was "The Calgary Stampede," made by Warner
Bros, at the 1947 event with Technicolor
cameras. It was so acceptable to critical natives,
and the corral events so ably filmed,
that the two-reeler was easily the chief attraction.
The Palace hit the jackpot with
top billing of this short. Mark Hellinger's
swan song, "The Naked City," also did well,
building up from the opening day. Prospects
for top pictures were good even during the
current hot weather.
Capitol—An Ideal Husband (20th-Fox) Fair
Grand—The Naked City (U-I); Two Blondes and a
Readhead (Col) Very good
Palace—Silver River (WB); Calgary Stampede
(WB) short Excellent
Break in Heat Helps
Vancouver Business
VANCOUVER — First run business improved
last week with a break in the heat.
"Green Grass of Wyoming" at Strand again
led the town for a second week. "Carousel,"
on stage at the Cinema, did capacity for
eight performances.
Capitol—Hazard (Para) Poor
Orpheum—The Bride Goes Wild (MGM) Average
Paradise—In Old Los Angeles (Rep); Angels'
Alley (Mono) Good
Plaza—End ol the River (EL); Linda Be Good
(Inl'l)
Moderate
Strand—Green Grass ol Wyoming (20th-Fox)
2nd wk Excellent
Vogue—River Lady (U-I) Poor
OTTAWA
por its annual staff picnic at Britannia bay
July 12, the National Film board announced
that a screen test would be given
i
the winners of a bathing beauty contest. A
technician took movies of the beauty parade
with the 8mm camera. Many of the men
turned out for a burlesque beauty pageant
for the title of "Miss Never Feel Bored" .
Manager Ernie Warren had his hands full
with holdover attractions in the dual Elgin,
Ottawa. In one auditorium "Captain From
Castile" w^as playing a fourth week while
in the other half of the theatre "Arch of
Triumph" was in its second week. They were
the only holdovers in town.
Herb Ochs of Cleveland has announced the
opening of a drive-in at Britannia, near here,
as the third unit of his Ontario chain. Two
are operating at Toronto and two others
are being constructed at Oshawa and Peter--
borough . Oullahan of Toroiito
was here several days to arrange for the
engagement of "Les Enfants du Paradis" at
the Odeon Glebe. The picture was shown at
the French embassy here last winter before
invited crowds after it had been banned by
the Quebec government, thus getting considerable
local publicity.
Place names suddenly became the vogue for
double bills at Ottawa theatres. The Elmdale
played "New Orleans" and "Pittsburgh"
while the Somerset was offering "Ai'izona"
and "Texas" . Meiklejohn. an
Ottawa amateur actor, has been appointed
director of drama on the staff of the national
fitness division of the Department of
National Health and Welfare. His work will
be to organize amateur theatricals at public
expense.
The main portion of the Odeon Theatre
on Bank street has been completed. A barricade
has been erected preliminary to razing
of the stores which must be torn down to
permit building of the theatre front. This
work was delayed because of rental difficulties.
Suit on Orpheus Profits
Heard in Supreme Court
HALIFAX—After several postponements, a j
hearing in the Nova Scotia supreme court was
held in the case of Franklin & Hershorn
against Famous Players.
The plaintiff sought an accounting on receipts
of the local Orpheus from the date in
1936 of an agreement on partnership between
F&H and FP until demolition of the old film
house in 1947 to provide the site for the
Paramomit, being completed.
F&H claimed 25 per cent of the dividends
on the Orpheus for the time stated. Tlie only
witness for the plaintiff, was J. M. Franklin,
president. He said' he had received no
notice of cancellation of the agreement. Representing
the defendants was R. W. Bolstad,
vice-president, Toronto.
The Paramount is expected to be completed
in December. The Orpheus was leased to FPC
l
before being sold by the Gastonguays and Bill
Affleck to the chain.
To Direct Morocco
Robert Florey has been set to direct Sam
i
Bischoff's production, "Outpost in Morocco,'
for United Artists.
94 BOXOFFICE ;
17, 19481

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The MODERN THEATRE SECTIO^

i
. . Make
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MECHANICAL MAINTENANCE SECTION of BOXOFFICB
Issue o/ JULY 17. 1948 FLOYD M. MIX. Managing Edito HERBERT ROUSH. Sales Manage Vol. XV No. 8
Topics;
Report on Developments
for Better Screen Presentation.
"Seemanship" . It As
Important as Shoivrnariship 13
by Joseph Busic
A Nickelodeon Era Theatre
Achieves That Smart Modern Look 14
Refreshment Service 17
A Group of Neiv Treatments
In Refreshment Services 18
How a Theatre Built in 1920's
Acquired a 1948 Look 24
by Hanns R. Teichert
Some New Ideas in Marquees 26
Drive-ins
^Conditioning 32
Questions and Answers on Air
by George F^antz
, lii tombiM^'
Film Scratching:
^, Worn*
ANtl
rSECC-
How to Locate
Trouble and Remedy It 34
by Gerald Boen
The Quiz Pot 38
*
News of What's New in Modern
Theatre Equipment 40
About People and Product 49
Published 13 times yearly by Associated Publications
every iourth Saturday as a section of BOX-
OFFICE and included in all Sectional Editions ol
the AP group. Contents copyrighted, 1948, reproduction
rights reserved. All editorial or general
business correspondence relating to The MODERN
THEATRE section should be addressed to the Publisher,
825 Van Brunt Blvd., Kansas City 1, Mo., or
Eastern Representcrtive: A. I. Stocker, 9 Rockefeller
Plaza. New York (20), N. Y.
What Can a Theatre Mrchiieci
Do ior His Ciieni?
In discussing the services of a present-day theatre architect, let's assume
that a plot has been obtained and the owner has a general idea of the type
building to be erected. He also has in mind the approximate amount of money
he is willing to invest.
The architect makes a preliminary study, which is really a diagnosis of
the building problem. He questions the client as to his wishes. To these
wishes he adds the things which his experience dictates ore essential to a
full up-to-date solution of the client's problem.
The architect considers building and zoning laws, adjoining property conditions,
utilities, underwriters' rulings, materials which are available and relative
costs of materials.
Next, the architect prepares rough sketches of the arrangement of the
building showing its possible appearance and arrangement as required for
efficient, economical operation. Material recommendations are based on his
thorough knowledge of new materials (manufacturers keep architects well
posted). And, he doesn't overlook the importance of providing features such
as modern lobby-merchandising facilities.
He prepares an approximate estimate of cost based on floor areas, cubical
content and other tentative factors. No accurate estimate can be made until
working drawings and specifications determine actual quantities.
At this point the architect consults with the client as to whether to proceed
with the scheme or modify it to reduce cost, increase efficiency or ornamentation.
Any required changes ore worked out in preliminary form and approval
obtained before starting on working or scale drawings.
Supplementary drawings, both scale and full-size are prepared as required,
on trim, decorations, etc. to enable the builder to provide and shape
the material and place it in the building with minimum delay and chance of
error. Specifications ore made up to cover all items of information not set forth
in the scale dravdngs. They describe kinds and qualities of materials and
workmanship to be used.
When approved, the plans and specifications are made available to contractors
and builders for bids. In cases where specified materials are unavailable
or labor is not obtainable for proper application of specified materials,
changes are made so construction may proceed without unnecessary delay.
These changes alone handled wisely, can easily save several months time in
completing a job. At this stage changes may also be made in structural design
to reduce costs found to be excessive.
The architect sees to it that the client is not sold unnecessary items by
over-zealous salesmen.
On the basis of the plans and specifications, contracts are made with a
builder or one or more contractors. The architect supervises the preparation
of these contracts; taking steps necessary to protect his client's interests.
He superintends all construction, seeing to it that the job is carried out
exactly as called for by the plans and specifications. The architect is responsible
for seeing that the contractor is paid for v/ork performed. He secures
statements from contractors as required by Mechanics Lien laws.
When the exhibitor stops to think that this competent counsel is available
for only a few cents per dollar he will realize that an architect's fee is one of
the vrisest investments that he can make—that he can't afford to build, or
modernize either for that matter, without engaging a competent theatre
architect.

^

I
the
i
I
i
ture
1
The
'
granted
I
t wheel
'
film
I
i
a
I
;
sprocket
. .
are four Century sound reproducers. The
R2 and F13 reproducers are designed for
W3 amphfication while the R5 and
R6, (Fig. 3), sound reproducers, are designed
for the W5 sound system.
Unique in these reproducers are the two
fundamental designs designated the Century
standard design (R3 and R5) and the
Century master design (R2 and R6i
. which.
according to the manufacturer, represent
"improved quality in the theatre" which
will have "a definite influence on the industry."
Improved Film Drive-Filter
These two reproducers are said to incorporate
fundamental improvements in film
drives which result in better film motion.
reduced flutter problems, and have simplified
film threading and equipment adjustments.
The improved film drive-filter mechanism
is a new and novel development made
by C. C. Davis of the Electrical Research
Products Division of Western Electric Co.
It was adopted by Century Projector
Corp. for the foundation of these new reproducers.
The development received recognition
from the Academy of Motion Pic-
Ai-ts and Sciences.
device for which the award was
differs considerably in many respects
from earlier mechanism. The fly-
is driven by deliberately tensioned
with oil damping applied to the ten-
, sioning device.
In operation, the film is deflected from
straight path between the drum and
sound sprocket by a spring-tensioned idler
arm and roller with which the damper is
associated. Any tendency to flutter which
may be induced in the film by the driving
is passed to the compliant, oildampened
arm. rather than appearing as
irregular motion of the flywheel.
Since substantially equal amounts of ten-
Fig. 4. DeVry 80-watt amplilier is built on easyunit
service and replacement basis. The photo
shows tvro channels open for servicing.
. Screen Presentation equip-
|.
V^7 ment has been developed to the
^\f^ point luhere it can give the ex-
' hibitor the proper type of
equipment to place the best screenfare
before his patrons in a worthy manner.
A review of developments as presented
in this issue will provide the exhibitor
with guidance in planning for either
modernization or new construction .
Our cover illustration shows the final
assembly of the initial run of the new
Brenkert BX 60 projector, in the Detroit
plant of the Brenkert Light Projection
Co., an RCA subsidiary. The
new projector ivas designed for medium-size
theatres which must operate
on a conservative budget.
sion in some form must exist at either side
of the translation point, tension must be
introduced to offset that of the lower film
loop. Two methods have been developed
to accomplish this; a single arm filter
which is used in the Century Master reproducers,
and a double arm filter which is
used in the Century standard reproducers.
The cutoff frequency and natural oscillatory
period of the filter circuit, are functions
of the geometry of the arms and loops
and the loading tension of the spring and
are not directly a function of the spring
constant. This allows the compact and
practical design of the Century standard
reproducer.
DEVRY CORP.
DeVry's latest in projectors is the "12000
Series." These projectors feature simpUcity
and serviceability through the inclusion of
both picture mechanism and soundhead in
one complete, compact unit.
They are streamlined in appearance and
feature simplicity of design and a balance
of weight, which achieves maximum of
serviceability to the projectionist. The
12000's have a patented silent chain drive.
The manufacturer claims improved
method of film stabilization results in
lower flutter content. A rotai-y sound stabilizer
with hermatically sealed flywheel,
operating in a special stabilizing fluid, imparts
to the travel of the film at the sound
scanning point, a steadiness of motion
that results in a flutter content below discernibility
and well under today's acceptable
commercial standards.
The DeVi-y 80-watt amplifier (Fig. 4>,
is built on the easy unit service and replacement
basis. The photo shows two
channels open for servicing. The 80-watt
amplifier utilizes four 20-watt power ampUfiers,
wired to enable the projectionist
to use 20, 40, 60 or the full 80 watts of low
distortion power. Included are built-in.
self-powered monitor speaker and electronic
equalizer panel with separate wide
range high and low-frequency response
controls.
A completely new in-car speaker for
drive-ins, was recently placed on the market.
This new speaker is the result of
exhaustive field and laboratory research
plus the pioneering experience of the manufacturer
in this field.
The modern, streamlined speaker housing
is of the infinite baffle-type and is
fabricated of aluminum alloy of high tensile
strength. Hardware is stainless steel
and the entire a.ssembly is corrosion protected.
The finish is hammerloid, which
is impervious to rust, peeling, tarnishing
or corrosion.
New Ramp Switch Panel
Sound is transmitted to every part of
the car through a series of six curved
louvers on the face of the speaker housing.
The louvers are arranged to prevent water
from reaching the speaker cone.
The speakers are available through any
of the authorized DeVry theatre equipment
dealers throughout the country.
Announced in conjunction with the new
DeVry in-car speaker is a new improved
ramp switch panel. By means of this
panel the projectionist maintains control
over the distribution of the sound to
each ramp. Although the standard DeVry
panel is designed to accommodate 15 ramps,
panels over number of ramps are available
on special order. Constant loading is
maintained on the amplifier at all times,
whether the ramps are on or off.
MOTIOGRAPH CORP.
Motiograph is now delivering its new incar
speaker equipment (Pig. 5) for drive-in
theatres. Motiograph's new junction boxes
made of two strong and bright aluminum
castings are completely rust proof and are
designed so that they may remain installed
in nonoperating seasons as all components
are completely protected from the weather.
These new junction boxes may be attached
to pipe supports from iy2 to 3%-
inch diameter without special adapters
or the necessity of threading the pipe.
Solderless lugs in the junction boxes permit
connection of speaker and feed cables in
but a small fraction of the time required
in less modem junction boxes.
To prevent the possibility of damage to
speaker equipment and customer's automobiles,
the junction boxes are equipped with
a light that shines down on the base of the
speaker standard. This light also helps the
patrons to find their way back to their
cars should they leave them to patronize
the concession stand.
The Motiograph speaker which uses a
full 5-inch speaker unit, is offered in a
choice of finishes including light blue baked
enamel and a brushed cadmium finish. Recent
improvements include fully rubber-
( Continued on page 10)
Fig. 5. Motiogroph's new in-car speaker junction
box with base and service signal lights.
Service signal has red lens to attract vendor.
BOXOFFICE : : July 17, 1948

Report on Developments
For Better Screen
Presentation
(Continued from preceding page)
plated hooks for automobile protection and
treated speaker cones to resist all weather
conditions.
STRONG ELECTRIC CO.
A new 60 to 80 ampere four tube rectifier
designed to produce power beyond the normal
requirements of the largest theatres
has been introduced by the Strong Electric
Corp.
The rectifier, known as 28910, was designed
for use with high intensity arcs in
drive-in theatres where only single phase
power is available and where enormous
screens tax lighting equipment to the utmost.
Strong Corp. claims the maximum operating
load of the new rectifier is sufficiently
below the capacity of the four 20 amp.
tubes to result in exceptionally long tube
life.
Transformer taps provide adjustment to
compensate for line voltage variations from
200 to 250 volts and for full commercial
amperage requirements from the largest to
the smallest Suprex carbons. The complete
assembly consists of two transformers,
four tube sockets and manually operated
current control handle which actuates
the eight-point rotary switch employed
to increase or decrease the current even
when the arc is burning.
Sufficent natural draft through the
transformer assembly and past the rectifier
tubes maintains low operating temperature.
The rectifier is built in single
lamp units for convenience in handling and
to provide maximum flexibility in electrical
connection. It is regularly supplied for
use on 220-volt, single-phase, 60-cycle
power service. The rectifier measures
40x22x14 inches.
Tlie Strong Mogul arc lamp (Fig. 0) has
been designed to project a volume of light
beyond the normal requirements of theatres
employing modern screens of nonreflective
surface and porous structure.
The manufacturer claims that the higher
efficiencies attained thrcugh the use of
the Mogul result in increased light intensity
without a corresponding increase in
operating costs.
Chief among the factors responsible for
the outstanding performance of the Mogul,
according to the manufacturers, is the ball
bearing motor arc control system which
has separate adjustments for the feeding
rate of both the positive and negative carbons,
which are supported by full-floating
holders and heat-resisting guides near
their burning end to assure perfect coaxial
alignment. The optically corrected reflector
14 inches in diameter is held in a cast
aluminum frame adjustable on its optical
axis.
The Mogul high intensity arc has a capacity
up to 70 amperes and projects a
steady, brilliant light. The lamp is 36
inches long, 23 inches high and 18 inches
wide. It weighs 115 pounds.
Replacement Reflectors
Strong precision replacement reflectors
(Fig. 7) are available in a variety of types
and sizes for use in all standard projector
arc lamps.
Since the only light which can reach the
screen must be reflected by the mirror, the
loss in screen light is in direct proportion
to the loss in mirrcr efficiency. Strong
mentions that the periodic replacement of
projector arc lamp reflectors is just as important
as their daily cleaning.
FOREST ELECTRONIC CO.
Forest announced a new electronic projection
arc lamp over a year ago but marketing
was withheld as a new development
of the research laboratory showed such
promise that the directors decided to wait
until research was completed so the development
could be incorporated into the
lamp.
According to the manufacturer, through
continued research it was found that new
burning characteristics could be obtained
which resulted in producing mere light with
the same energy consumption and a
marked saving in carbon consumption.
The new arc called the Electronic Arc
burns similar to the Hi-Intensity without
Fig. 7. Strong's replacement reflectors, available
in a variety of types and sizes for use in all
standard projector ore .lamps.
rotating the carbon and without placing
the carbons at an angle to each other. The
light from the Electronic Arc emanates
from two distinct sources, the crater and
the tail flame similar to the tail flame of
the Hi-Intensity arc, (Fig. 8, left)
The high intrinsic brilliancy of the Electronic
Arc is attained by compressing the
negative arc stream and confining it within
the crater of the positive carbon. Thus a
substantial portion of the brilliantly luminescent
vapors emanating from the negative
carbon produces a snow-white light
of very high candle power, said by the
manufacturer, to be brighter than is possible
to obtain otherwi.se.
Electronic Arc Has Long Tail
The Electronic Arc has a very long narrow
tail flame rising straight up in the air
at a right angle to the arc (Fig. 8, right).
Thus it does not burn with the mushroom
effect and 45 deg. angle short tail flame
as does the suprex arc.
The Electronic Aj-c burning with the
true Hi-Intensity effect is accomplished
by a combination of three factors. First,
proper air stream admitted at proper point
with relation to the arc. Second, Electronic
directional arc control. Third, proper
and constant Electronic carbon feeding
mechanism.
Features of the new lamp are covered
by pending patents. Tlie photos (Fig. 8),
taken of both the Electronic Arc and the
Suprex Arc illustrate the difference between
the two.
AUTOMATIC DEVICES CO.
A new Stabilarc motor generator set for
both indocr and drive-in theatres was recently
introduced to the trade.
This new Stabilarc, to be known as
'.,;1J(1
fill 111'
p.»
lEIBJll
iiMi
lEti
Fig. 8. Left: photo of Suprex
Arc which burns with
mushroom effect and short
tail flame.
Right: Arc produced by
Forest's new Electronic Arc.
Note the long narrow tail
flame rising straight up-
Fig. 6. A new 60 to 80 amp. four-tube rectifier
by Strong Electric, designed to produce power
beyond the normal requirements of the largest
theotres.
10 The MODERN THEATRE SECTION

I
I
i
f/1.9
1
I
All
mTiii
ilodel 1373, features a built-in sheet steel
labinet in which are housed the ballast registers
and across-the-line starter. To re-
'iuce noise level to a minimum and to eliminate
vibration the generator is equipped
vith composition -rubber pads and bushings
for mounting. It provides constant
'lirect current to the arc regardless of varbtions
in the alternating current supply.
The company also advises that the Stalilarc
generator is a direct answer for tube
allures, hum, synchronous flicker or parially
rectified current causing uneven carion
wear.
iCOLLMORGEN OPTICAL CORP.
Wider angle projection, higher magnifilation
and utmost quality are claimed for
Super-Snaplite projection lens reently
developed by Kollmorgen.
The lens is said to be well adapted for use
.here conditions are unusually severe, as
in drive-ins.
Super-Snaplite lenses are made in focal
isngths from 2 inches through 5 inches in
4 -inch steps. The speed of f/1.9 is mainlained
in all
sizes.
glass-to-air optical surfaces are
jreated with a hard, durable, anti-reflecion
coating. Ti-ouble-free performance is
ssured by the one-piece, hermetically
,ealed aluminum alloy mount.
VESTREX CORP.
niylonjB The 1948 line of the Westrex Corporait
in till ii up ion. foreign motion picture export and
iPig jervice subsidiary of the Western Electric
1 lijlt):
|-o-. tliemi* includes improved soundheads, amplijort
taJ y iers completely new in design and the reently
introduced Western Electric backmt&^
itage equipment.
The Westrex sound systems, (Fig. 9i,
re available in three classifications—Mas-
|er. Advanced and Standard, to meet the
SeMni tj equirements of different types and sizes
f
theatres.
Westrex equipment can be obtained from
iieir offices in the principal cities throughut
the world.
Fig. 9. Westrex sound systems are available in
three classiiications — Master, Advanced and
Standard, to meet the requirements oi different
theatres.
Brenkert Introduces Projector for
A new 35mm Brenkert film projector.
Model BX-60, was recently introduced
at a special trade press demonstration
at the RCA Exhibition Hall in Radio
City, New York.
The demonstration of the projector,
which is especially designed for tlie medium-size
theatre which operates on a
conservative budget, was the opening
event of tlie 40th anniversary observance
of the Brenkert Light Projection
Co., an RCA subsidiary. Karl Brenkert,
pres., presided at the demonstration.
"The new projector. Model BX-60,
which is available in both single and
double shutter models, sets a new high
standard in the moderate priced field,"
Mr. Brenkert said.
Engineering and performance features
of the new model include a design
for the rear shutter blade which supplies
good ventilation to the projection
aperture for cooling purposes, and an
operating compartment that is oil-free
and roomy, providing maximum space
for threading the projector.
One of the important features of the
Karl Brenkert, president of the Brenkert Light
Projection Co., describes features oi the new
projector to Herman Colber (center), president
ol Local 306 lATSE, and Morris Rotker
(right) president of the 25-30 Club, an organization
of veteran projectionists.
BX-60 is the automatic lubrication system
which is unique to Brenkert projectors.
All rotating shafts running through
the main case casting are equipped with
oil baffles, so that shaft bearings are
continuously lubricated throughout their
length, but no oil can leak into the operating
compartment.
The housing and main frame for the
entire mechanism is a ruggedly constructed
one-place metal casting. A
rugged nonwarp frame supports all of
the working parts of the projector on
accurately machined surfaces, thereby
assuring correct alignment of all shafts
and gears.
On the operating side of the projector
is a large door which exposes the entire
film compartment for ease of operation.
The door is ribbed to prevent warping,
and two glass-covered openings permit
the operator to observe the film loops
above and below the film trap while the
mechanism is in operation.
The entire inner surface of the film
compartments is finished in light-colored
enamel so that the film may be
Medium-Size Thentres
New Brenkert film projector. Model BX60.
which was recently introduced at a special
trade press demonstration.
seen easily. Adequate space is provided
between all operating parts in the compartment
to facilitate threading quickly
and accurately. Cleaning and making
operational adjustments can be accomplished
in a minimum of time, thereby
allowing the projectionist more time for
the many other duties he must perform
in the projection room. Quick
access to the shutter blades and the
rear of the film trap is gained by removal
of a panel on the operating side,
which is held in place by two thumb
screws. A filter glass is provided' in panel
for viewing the light on the aperture.
The intermittent mechanism in the
BX-60 is identical to that in the larger
Brenkert BX-80 projector. This mechanism
has been thoroughly field-tested
to assure the elimination of all "bugs."
side of the
ith the doc
ew Brenkert BX60 projecof
the operating compart-
yl3i
1
OXOFFICE :: July 17, 1948
11

|
«B» B" PICTURE? NO...A DRAFT!
Poor pictures aren't the only cause of box office anemia. Even
"Oscar" pictures are not enjoyed unless comfort prevails. To
capture regular patronage, theatre owners must offer comfortable
seating, and modern air conditioning with draftless air
distribution.
Because of their aspiration eflfea, Anemostat air diffusers
provide this draftless air distribution. They eliminate stale air
pockets, equalize temperature and humidity and thus assure
maximum comfort in every seat in the house.
There is a type o\
Anemostat, pleasing h
appearance, for ibi.
solution of every aik
distribution problem
Illustrated is the neiM
Type C-1 ceiliug
Anemostat which is adt
justable to meet changing
conditions O]
occupancy or seasona.
weather variations.
If you have air distribution problems in connection with your
heating, ventilating or air conditioning system, correct them
by installing Anemostats.
If you are installing a new system be
sure that Anemostats are included in the specifications.
The Anemostat Air Difjuser is
distinguished by the exclusive
feature of aspiration . . , the drawing
of room air into the device
where it is mixed, within the unit,
with the supply air before it is
discharged in a multiplicity of
planes.
DRAFTLESS AIR-DIFFUSERS
ANIMOSTAT CORPORATION OF AMERICA
10 EAST 39th STREET, NEW YORK 16, N. Y.
KfPRCStNTATIVeS IN PRINCIPAL CITICi
WRITE FOR LITERATURE describing how Anemostats provide draf
less comfort.
ASK FOR ENGINEERING AID. Anemostat field engineers will glad \
assist you, your architect or engineer in finding solutions to your a I
distribution problems.
'No air conditioning system is better than its air distribution"

liM^.
: July
^eemunSni 99
IMPORTANT AS SHOWMANSHIP
s'oME EXHIBITORS havc Centered their
management activities upon such essential
matters as advertising and exploitation to
the virtual exclusion of attention to what
is put upon their screen as far as the technical
equipment and practice is concerned.
The difficulty is that they have let their
concern with showmanship overbalance the
proper emphasis they should give to "seemanship,"
Today's theatrical equipment has been
developed to the point where it can give the
exhibitor the riglit type of equipment to
place the best screenfare before his patrons
in a worthy manner. A review of recent
and coming developments in the field
of screen presentation shown from the exhibitor's
standpoint is an important part
of the theatre's regular stock-taking, and
provides guidance in planning either operation
or future construction.
There are two basic ways to improve theatre
projection—optics and illumination.
When a picture is photographed in the
studio, they use the latest type of camera
lens with coated surfaces, and they use
the latest types of fully adequate illumination.
The producers are very critical
about adequate definition and the proper
lighting.
Therefore, when the picture is projected
in the theatre, it should be shown by means
of corresponding equipment of equivalent
caliber, to reproduce the film for the theatre
audience in the same high quality.
It can be taken for granted that a standard
projector, regardless of make, will put
a picture on the screen that is steady and
won't jump, but will have due steadiness.
Beyond that basic point, everything depends
upon optics and illumination. Overlooking
either of these basic factors will
necessarily result in a poor quality of the
projected Image.
The fastest speed of a projection lens
at the present day is f:1.9. 'With coated
surfaces, this is capable of passing a light
in excess of the capacity of present arc
lighting equipment. Therefore, no further
increase in lens speed may be anticipated,
nor is it imperative, for the time being.
The basic formula that affects the theatre
operator at present is adequate illumination
for the size of the house and the
size of the screen image.
Projector manufacturers are striving to
build a piece of equipment that will give a
steady picture, and a shutter system that
will pass the greatest possible amount of
light and still not develop any trace of
travel-ghost or shutter flicker. In pure
projection, they have reached a point of
perfection that is probably in advance of
optics, and we have a type of optical system
that will give more depth to pictures,
•United Detroit Theatres.
by JOSEPH BUSIC*
(as fold to Haviland F. He
probably of the third-dimensional type.
Turning to illumination—the manufacturers
of carbons are developing and testing
new carbons that will go into a higher
range of amperage. However, there is a
limit to what they can do in this direction
because of the effect of excessive heat on
the film. However, it is understood that
the film manufacturers are working toward
a new type of film which will not buckle
so readily from heat—thereby making a
great added safety factor in the booth.
When this goal is reached, it will mean
that we will have developed something
really new in motion pictures to present to
the public. Perhaps it will even be some-
One oi the newest developments
in the held
of effective screen presentation
is the new
Forest Electronic arc
lamp. This photo shows
the booth at the Avon.
Newark. N. I. Charles
Earle. the projectionist,
kept records of carbon
consumption and current
requirements.
Details
on this lamp are published
on page 10.
thing that will revive interest in a similar
fashion to what occurred when sound pictures
were introduced back in 1928, and the
industry got a big added uplift.
"It would mean primarily more realistic
types of pictures, if this combination of
more illumination and a third-dimensional
type of development occurs. The patron
will be able to completely relax as he sits
in his comfortable theatre chair, and forget
that he is even in a theatre as he views
the scenes on the screen.
Manufacturers like Eastman, National
Carbon, and the established projector companies
have a consistent research program
that is likely to result in most of the worth
while improvements, testing them out before
they are offered to the theatre operator.
At the present time, all these manufacturers
are working quietly behind the
scenes, and cooperating with each other
trying to reach this goal. It is possible that
in the very near future some such important
developments will be introduced.
In the lamp field they are reaching new
MAKE IT AS
goals. A range up to 180 amperes has been
reached, and tests are being conducted
even beyond that point. Ten years ago
the limit was about 115 amperes. While
this may seem to have a primary application
in the drive-in type of theatre, it also
has an important significance for indoor
theatre screens beyond 30 feet in width.
Screen surfaces are an important factor
in good presentation, also. There
should be an inspection made at least once
a month to check for accumulated dirt and
dust, or possible damage to the screen surface.
If the screen is found to be deteriorating,
it should be washed down or replaced.
The projectionist himself is one of the
most important factors in connection with
screen presentation. In the field of optics,
good current practice requires a frequent
check to see that the picture is in exact
focus at all times. This is more important
than ever today, because we are working
with new and more critical types of lenses.
Means are being devised by the leading
manufacturers to aid the projectionist in
this direction. Typical will be an instrument
to permit any operator, regardless of
how poor his eyesight is. to instantly check
and correct the focus with ease by periodical
inspection. It is particularly important
that this be done on evei-y change of
reel, because of the possibility of getting
different thickness of film stock.
It is the desire of all leading theatres to
put a picture on the screen in their theatre
for their patrons in the most natural and
lifelike form. If proper attention is given
to operation and care given in the selection
of equipment, including arc lamps,
projectors, projection lenses, and screen,
most outstanding results can be obtained,
and great progress has been made in this
direction. If any theatre owners are not
taking full advantage of the many improvements
and new services which can
be obtained at this time without waiting
indefinitely for the millenium, they are
ignoring something that has boxoffice
value.
BOXOFFICE :
17, 1948
13

I
_^ I llckelocieon
C^ra theatre
ACHIEVES THAT SMART MODERN LOOK
111 olil-"
«*15^^
5„
JOB WHICH
the Interstate circuit
of Boston did in
transforming the old
Coniston Theatre of
Newport, N. H., a
house right out of
the nickelodeon era,
into a theatre designed
along contemporary
lines is an excellent
example of what
can be accomplished
when an exhibitor WILLIAM RISEMAN
sets out to rebuild an
old theatre with an eye on achieving modern
architectural lines and yet retaining
the flavor of the region the theatre serves.
Mindful of the New England tradition,
William Riseman Associates, engaged to redesign
the theatre, selected materials native
to the locale, including walls of fieldstone,
floors of flagstone and native woods
in their warm, natural finishes. It was
the main intent of the designers to retain
the quiet Colonial charm of the town, yet
give to the whole project the feeling of contemporary
design.
An examination of the before and after
photographs accompanying this article tells
more graphically than could words the expansiveness
cf the transformation. An atmosphere
of spaciousness has been created
through the use of large areas of glass,
permitting an inner penetration of the
walls, ceiling and flooring from outside the
building. The boxoffice was removed from
its typical central location, inside the lobby,
to the exterior, providing greater freedom
for those entering and leaving the theatre.
A built-in candy bar, a new ladies' lounge,
a restyling of the auditorium through the
change in color scheme and new seating
were among other items in the building
program. Interstate is headed by E. Harold
Stoneman, president, and James Mahoney,
general manager.
The top photos show the Coniston Theatre, before
and after the thorough facelifting job it
underwent. From an old-style house, with few
comforts for patrons, it has become a theotre
with all the modem appointments.
I
^
original foyer was a
ellis effect of vertical
nail cubical with two enclosed stairways leading to the
etal pipes and a natural wood handrail. Vertical wood
'
balcony. In the renovation, the solid alls wer
liding, tk i same as used in other lobbif , was u!

THE
BOXOFFICE
To create an atmosphere of spaciousness,
the old-style boxoffice was removed from its
center location to the side, and outside. Native
stone tvas used for trim. The new location
of the boxoffice alloivs for better traffic.
r.-f!i*?«WBa*«-^
^"-^-^^gRTKer
THE
LOBBY
The inner penetration of wall, ceiling and
flooring from the outside of the building to
the inner lobbies through the glass doors—
all one big pane— creates an added feeling
of spaciousness. Lighting for this area which
eliminates glare was achieved through the use
of rows of pin-point fixtures in the marquee
and lobby ceilings.
THE AUDITORIUM
Economic consideration was given to the auditorium. New
seats were installed and additional seating space was provided
by removing the old orchestra pit. The walls and ceiling were
painted a deep forest green to create a pleasing decor at a
minimum of expense. Auditorium lighting is controlled by a onecircuit
dimmer system that eliminates wasting of electrical power.
i4i(fl""'v
BOXOFFICE : : July 17, 1948 15

IMTERNATIONAL
CHAIR ~
X
with the exclusive new
• » All-steel Construction.
o Exclusive "Comfort Cushion"
with Radically New Spring Design.
"Space-Saver" Hinge Action.
o True Posture Pitch Back.
o Removable Back and Seat
for Easier Maintenance.
See your Independent RCA Theatre Supply Dealer or write:
Theatre Equipment Section, Dept. 18-G, KCA, Camden, N. J.
RADto CORPORATtOM of AMERICA
BNGIMEEHINO RRODUCTS OERAItTMENT. CAMDEM.M.J,
In Canada: RCA VICTOR Company Limited, Montreal
J

MMm I
Before and After Photos
On an E.M. Loew House
llEFRESHMEiT
ADDED INCOME OPPORTUNITIES
FOR PROGRESSIVE EXHIBITCRS
Old Ice-Cream Parlor Becomes
Modern Sweet Shop
by FRANCES HARDING
Above: The Capitol Theatre of Boston gets a new
dress. The front is modernized, name changed
to the Center Theatre, and an old-fashioned
ice cream parlor fashioned into a smart refreshment-service
shop.
>^^ N LINE WITH ITS recently-adopted
policy to establish a sweet shop adjacent
to each of its theatres whenever possible,
the E. M. Loew's circuit of Boston has given
a new design and dress to the former Capitol
Theatre in Pawtucket, R. I., and fashioned
an old-fashioned ice cream parlor,
corner confectionery-type of a store into a
smart, modern refreshment service shop.
It is an example of what a progressive
exhibitor can do to take advantage of the
added income which can come from this
type of operation.
The house has become one of the really
attractive spots in Pawtucket. The change
has been so startling, that even the name
was changed. It is now the Center Theatre.
When William Riseman Associates
were engaged by the circuit to modernize
the Capitol, the theatre and the "Candy
Mart" which occupied the corner store
front were two separate business enterprises.
The job of cutting through the wall
so that patrons could be served at the sweet
shop from inside the theatre as well as
from the street entrance was a simple job.
The major task was to tie the two into a
single design, yet not permit the sweet
shop to lose its identity as a spot where
one could drop in for refreshment service.
When the scaffolding came off the construction
project, Pawtucket residents were
somewhat startled to find the old Capitol
and the old ice cream parlor transformed
into such an elegant institution.
As it was necessary to keep operating
costs down, the sweet shop unit was designed
to enable a single girl to handle the
entire unit during the off-peak hours
that is, serving both those who dropped in
from the street and those from the theatre
proper. During the peak hours, four girls
are employed to handle the shop's business.
The merchandise in the shop is limited
to confections and other refreshments costing
25 cents and less. All articles are sold
in throwaway containers, eliminating the
need for washing of silverware or glassware,
and allowing the staff to devote all
of its time to service. Among the special
vending devices which have been installed
as units within the shop are Double-Kay
nuts of the Kelling Nut Co. of Chicago, the
Pronto popcorn warmer, and Ho-Maid ice
cream which is a Boston product.
The Loew circuit is going into the sweet
shop business wherever it can. The Pawtucket
project is for a situation which has
a drawing population of 150.000. But the
same kind of an operation is also going
into one of their smaller theatres, which is
located in Sanford. Me.
Below: "Beiore" emd "alter" photos of the Center
Theatre lobby. The "aiter" photo shows the
sweet shop which is designed to serve both
those who drop in irom the street and those
irom the theatre proper.

A GROUP OF
,;^lN
NEW TREATMENTS
IN
REFRESHMENT
SERVICES
The striking individuality of the circular /oyer of the Dover Theatre, Dover Plains, N. C,
which includes modern facilities for refreshment service, was -planned and executed
by the Novelty Scenic Studios. New York City. The ceiling of the foyer ivas painted
light blue and highlighted with a scroll-stencil ornament. The tufted beet-red upholstery
cloth on the walls of the foyer was trimmed with \V2-inch off-white buttons.
Two views of the modern display cases in use at the Strand
Theatre, Milwaukee. Wis., built by Superdisplay , Inc.
Such cases may be purchased either as complete vending
units or as individual sections. Each section is a complete
functional unit with its oivn background and canopy, harmoniously
styled for use individually, or in various combinations
as needed to fit the exhibitor's requirements.
be
(!niit
The attractive confectionery stand of the Paraynount
Theatre, Montgomery , Ala., managed by William
N. Wolfson, folloivs a Spanish motif. A large
El Patio electric sign attracts attention to the stand.
View of the lobby of the Coniston Theatre of Newport,
N. H., which shows up to good advantage, the
strictly modern built-in candy bar. William Riseman
Associates were the architects on this job.

: and
!| \J K
THE DRINCOLATOR
Counter height to fit into your candy stand.
Height 42", width 26 1/2", depth 28".
Small installation cost— just plug into wall
socket and connect to city water
»3%
%%%%ii% or ALL
MOTION PICTURE
HOUSES
kU LOSING lAONEYl
Only 17' f of all houses satisfy the public's demand
for carbonated drinks such as Coca Cola and Root
Beer. The 83 'r who don't serve carbonated drinks
are losing money. This 83 /f claim handling bottled
beverages is too much trouble. We agree. Other theatres
have automatic dispensers. BUT living clerks do
4 to 5 more business than machines! The DRINCO-
LATOR is the answer to your prayers—the way to
make real money!
# EVERY CHAIN THAT HAS ORDERED THE
DRINCOLATOR HAS AT LEAST TRIPLED
ITS ORIGINAL ORDER!
# MANY CHAINS HAVE RE-ORDERED 10
TIMES OVER!
# DO YOU LIKE MONEY? WHAT ARE YOU
WAITING FOR?
''Correction, please. Approximately 12% have already installed
the Drincolator.
In seconds, the DRINCOLATOR carbonates,
refrigerates, flavors and dispenses an authentic
drink of Coca Cola, Root Beer or any other
two flavors desired! By simply pulling the
handle, the DRINCOLATOR can dispense 10
drinks per minute under 40 degrees
i
500 drink capacity
• Takes less than a minute to refill
DRINCOLATOR'S syrup tanks
MAKE FROM 250% TO 500% PROFIT
O 5c per cup— for each $3.60 you spend on 2 gallons of syrup
cups, you receive $12.50. Your profit;
$8.90 -approximately 250%
|QlOcpercup—your profit $21.40 — almost 500%
For full information on obtaining the Drincolator for your theaters,
write to DRINCOLATOR Corporation, 342 Madison Avenue,
New York 1 7, N. Y.
7Zi
drincolator
I
*'PAYS FOR ITSELF WHILE IT PAYS YOU"

How a Denver Exhibitor Solved a
Dave Cockrill, managing director of the
Denham, Denver first run, was faced with
a traffic problem as well as with the fact
that candy and popcorn sales were not
what they should be. Patrons who preferred
the second balcony were not routed
through the foyer used by main floor and
first balcony patrons, so one of his problems
was to get candy to the second balcony
customers without interfering with
other patrons. So Cockrill placed a candy
counter where it would be easily available.
With the candy business below what it
should be he cast about for a plausible
reason, and surmised that the only possible
explanation was that the counter was
not dressed up sufficiently. It was in the
best location, wliere all potential customers
could not fail to see it, but too many were
going into the theatre without patronizing
the concession. Cockrill, after careful study
of the problem, decided on a circus makeup
for the counter, and ordered made up a
large umbrella, to be suspended from the
ceiling, along with appropriate clown decorations,
while he had the base of the
candy counter dressed up with leather in
alternating red and white wide stripes.
As a result of these improvements the
candy business on the second balcony has
improved around 40 per cent.
Candy Bar
Problem
A Vending Tray tor the
Doorman's Stand
A new double-tier vending tray that fastens
directly onto ticket-taker's stand, has
Through this innovation another member
of the theatre personnel in addition
to the vending people, becomes a candy
salesman at no additional cost to the theatre
operator.
The unit attracts extra street business
when the doorman's stand is located near
the front of the house. The unit can be
hung on the wall as auxiliary confection
shelf, or used as "self-service" basket on
Here's positive proof that Popsit
Plus costs less than substitutes
judged by final results. Tests by
a leading agricultural college reveal
that Popsit Plus liquid seasoning
(1) pops more com by
volume; (2) leaves fewer duds;
(3) gives corn the flavor your customers
demand.
That's why Popsit Plus costs less. It
gives you more for your money than
so-called cheaper substitutes. Avoid
substitutes and save money.
been introduced by Superdisplay, Inc. of
Milwuakee. The unit has proved to be invaluable
in attracting impulse sales, as well
as in featuring higher-priced items.
means profit plus
Simonin of Philadelphia
UAtoMiM9 $na*u$u to rnt mavon
20
OUTDOOB ', Notv Specialising)
REFRESHMENT ^
in Refreshment
CONCESSIONAIRES
from Coait to Coasti Concessions for
o»er '/4 Century/
RIVE-IN theatres;
iSPORTSERVICE, Inc. Jacobs bros.
ajURST etPG. BUPFALO, U. Y.
top of regular candy case. Features of the
unit are a built-in sign rack, zinc-plated
finish, metal change box and special curved
display shelf.
The first Milwaukee neighborhood theatre
to test the merchandiser, reported
sales averaging $2.75 per day. Since that
test, larger neighborhoods reported weekly
sales of $50 resulting from the unit's use.
The MODERN THEATRE SECTION

^mi^ jMomfiJk of Mm&^'>6
COMPLETE PACKAGE
• Manley's "Complete Package Program" means just that! Manley
furnishes you with the best Popcorn Machine, the finest corn. Seasoning
Salt, and those famous red and white candy-striped Bags and
Boxes. That's a combination that has made popcorn sales history in
countless theatres from coast to coast. Now, Manley offers a new
Minute Movie... a trailer to help you build even bigger profits from
popcorn. The public naturally buys popcorn on their way "in" .. .this
trailer will show you that it's possible to sell them on the way out
too. "Take home sales" have doubled popcorn profits in other houses
...why not yours.' Send coupon for a print of this film now!
»U«CH Mre. CO.
THE BIGGEST NAME IN FOPCORN!"
Claveland, Ohic
Dollol. Texo»
Ocinvar, Colo.
Detroit, *^,ich.
Del Moinss, lo.
GENERAL OFFICES I
192 Wyondotl* StrMt. Konlai City S, Mliiourl
Indil ooolii, Ind. N«w Orle
. York, N.X.
Oklohomo City, Okla
Omaha, Nebr.
PhilddelDhia, ta.
Roanok
St. Icuii. Mo.
Seattlo, Woih
Toronto, Onto
Vancouvot,|/
Woihingtoi
.lANLEY. INC.. DEPT. BO 7-17-48
1920 Wyandotte St.
Kansas City, Mo.
Nawf
h me a print of the Manley Popcorn trailer.
I attach check for $5.00.
'
Thealn - -
Aiiiiress - —
City
Stale..
BOXOFFICE : : July 17, 1948
21

TO THE CAR' SERVICE STEPS UP SALES
I
. . . costs less than substitutes
because Seazo
\
n3SI> > g
\
keeps indefinitely . . .
won't go rancid in the
container . . . and pops
corn that stays iresh
longer.
• For those sfafes where
colored oil is nof sold
-use SIMKO brand.
By the makers o< POPSIT PLUS!
Simonin of Philadelphia
SIASONING SPICIAUSJS TO JHt NATION
Not only do the Walky-Fount and Walky-
Teria. announced by Walky-Koffee Co. of
Wichita, offer the drive-in owner a chance
to increase merchandise sales but they
eliminate the necessity of car occupants
having to walk, in some cases, nearly a city
block to a concession stand. They eliminate
too, carrying of spillable liquids and
hot foods back to those waiting in the car,
with the frequent result of spilling parts
of the contents on the way and the food
being cold when the car is reached.
The Walky-Fount, shown at the right,
NEW LOCATION
We are now located in our
NEW and LARGER QUARTERS
Complete Line of
THEATRE CONFECTIONS
POPCORN SEASONING
POPCORN BOXES &
LOBBY DISPLAY COUNTERS
lust around the comer from Film Row
on Michigan Ave., opposite I. C. R. R.
stations.
Prompt Service - Popular Prices
KAYLINE CANDY CO.
WEbster 4643
1112 S. Michigan Ave. Chicago 5, 111.
.-/fiXSc'
. ^. —/NATION'S
tIME
MORE
PROFITS/
AMERICAN POP CORN CO.,
SIOUX CiTV. IOWA
may be used for either hot coffee or cold
drinks. According to the manufacturer,
the unit is so well insulated it keeps drinks
hot or cold for many hours.
With an order for three Walky-Founts a
submergible electric heater is included
which brings the three gallons of water in
the container to a boil in a matter of minutes.
Dehydrated or canned coffee is then
added.
The Walky-Teria, illustrated at the left,
is used for vending hot dogs, hot tamalies,
chili, soup, etc. in cold weather and ice
cream bars and packaged cold drinks in the
summer. The unit has a built-in heater
which may be used for preheating before
filling it with hot food.
F\irther information on these products
may be obtained by writing to the Walky-
Koffee Co., Inc., 809 Central Bldg., Wichita
2, Kas.
'Pik-Ups' Vendor for Candy
Is Air Conditioned
Vending of kitchen-fresh candy the year
round is possible with an air-conditioned
vendor called "Pik-Ups" recently placed
on the market by the United States Vending
Corporation. The vendor cabinet combines
eye-appealing design of baked enamel exterior
and chromium trim, with rugged
girder-type construction. Special insulation
permits indoor or outdoor operation
and a delivery trough cover insures cold
seal and protection from vermin. The airconditioned
cooling system is powered by
Kelvinator's Polarsphere. There are no
belts or fans to cause noise or accumulation
of dust. The temperature control is
conveniently located in the vending compartment.
The vending meclianism offers
seven selections with a ma.ximum capacity
of over 500 bars. Individual candy-bar
cradles protect candy from breakage. Additional
information is available from the
United States Vending Corp., Board of
Trade Bldg., Chicago 4, 111.
I
22
The MODERN THEATRE SECTION

ONLY WAGNER
ONLY WAGNER
ONLY WAGNER
nj 1] fi j] 5 11
FOR
oliers so many show-selling devices.
letters and frames afford so many exclusive advantages.
window type frames permit openings of any height and length in ONE
panel, making it unnecessary to construct a makeshift series of small signs and join them together.
They are by far the most economical to maintain. Lamps, neon and glass can be removed and
replaced from any section of the sign without disturbing any other portion and without removing
the frames.
ONLY WAGNER .
. shock-proof multi-size translucent jewel-like colored letters are made of
the new plastic material which is 60% stronger than any previously employed by anyone. Except
in zero wealher, these letters can be dropped from a marquee onto the sidewalk without harm.
The gorgeous, deep colors go all the way through the letter, cannot chip or scale, never require
painting or other maintenance. These popular Wagner letters afford freedom from freezing to the
sign as in the case of letters designed for mounting arrangements which employ channeU. Wagner's
exclusive slotted method of mounting provides more than six times the bearing surface of the lugtype
letter. Complete safety is assured. They avoid the eye-monotony of ineffective one-size letter
copy, doubling the effectiveness of the display board. 4", S", 10" and 17" sizes are available in red,
green and blue. 4", 8" and 10" sizes available in amber.
Can Be Used in Combination With:
WAGNER SLOTTED ALUMINUM LETTERS
Many styles and colors in 4", 6", 8", 10". 12". 16", 24"
and 30" sizes—more sizes than offered by any other
company.
WAGNER LOBBY DISPLAY UNITS
(White enameled steel. 24", 36" and 48" sections com-
FREE!
USE THE COUPON FOR BIG CATALOG ON
EFFECTIVE SHOW SELLING
WAGNER PLASTIC LETTERS
bine to make any length.)
WAGNER MOUNTING STRIP
(While enameled sheet sleel, drilled tor mounting. No
special wiring required.)
WAGNER TRANSPARENCIES AND FRAMES
(Full colored photographs ior marquee frame or lobby.
All stars. Any size.)
Wagner Sign Service, Inc.
218 S. Hoyne Ave.,
Chicago 12, lU.
Please send big free catalog on Wagner theatre display
equipment, the largest line in the world.
Name
Theatre
218 S. Hoyn» Av»no»
CHICAGO 12, III.
Street
City and State
EStf
BOXOFFICE : : July 17, 1948
23

DGCORilTIIG
J
N OUR ARTICLE
last month, we started
the story of the
renovation of the Geneva
Theatre, of the
town of that name in
Illinois. We cited it
as of special interest
because this house,
owned and operated
by the Valos Theatres
of Chicago, represented
the typical
theatre in location, Honns R. Teiche
size, type, age and
condition: and suggested that because of
those factors the subsequent changes and
improvements made would be of interest
to a large segment of theatre management
throughout the country.
The portions of the theatre discussed in
our last article, and shown in before-andafter
pictures, consisted of the lobby and
foyer. In this concluding article we would
like to take up the renovations made in the
auditorium and in the refreshment facilities.
Our first illustration shows a view of the
auditorium of the Greneva Theatre before
redecorations. If any room of this purpose
could be labeled as standard, it might be
this one. Everything about it was as typical
of its counterparts throughout the
country as one corner gas station is like
another. In thousands of houses from At-
which
'
AFTER — II
are of brushed brass, pierced with the same
large homes and estates with the
countryside abounds.
When the Valos management purchased
this theatre they knew that it would only
be inviting competition to operate it in the
condition in which they took it over; so it
was in the nature of insurance and investment
to bring it fully
THE ARTISTIC SIDE OF ARCHITECTURE
up to the standards
of its patrons. The problem involved was
AS APPLIED TO THEATRE DECORATION to do the latter at the least possible expense
of money, making up for this through the
greatest possible expenditure of ideas.
A first glance at our next illustration will
show what appears to be a crisp, smart,
thoroughly up to date and inviting auditorium:
but a second look will show it to
be the same room as previously shown. Not
only has a complete renovation been obtained,
but the new room provides considerable
Acquired a 1948 Look
additional seating capacity.
The useless orchestra pit has been replaced
by profitable rows of seats. This
Part 2
front section was selected from the best of
the old seats, inasmuch as it is mainly occupied
by younger boys apt to be more than
by HANNS R. TEICHERT*
careless with chewing gum, pen knives and
sticky candy. The rest of the seating is
new and of the best pushback type: the upholstery
in deep marine blue
lantic to Pacific, you can see the little outdated
orchestra pit with its equipment now the backs in pompeian red.
plastic and
serving as dust catchers, as well as the
Instead of the little rickety staircase going
up to the stage, the whole front is now
overly prominent pair of organ grilles
flanking the darkly draped stage, and the
stepped down in one clean effect which Is
decorations which consisted mainly of dim
painted a dark marine blue, the same as
and timid little stencil borders around
the dado. Above the latter, the walls are
stage opening and ceiling beams.
economically left in their original form but
The seating also represented the norm are given a treatment that makes them appear
entirely different. The pilasters and
in that it was largerly damaged, hard and
uncomfortable: while the carpeting, being the framing area around the panels are of
faded and worn, completed the effect of a medium marine blue, while the latter are
general dinginess.
in sand white embellished with lightly
At this point we would like to recall the sketched-in decorations in medium blue
fact mentioned in our first article that this and red around the lighting fixtures. These
How a Theatre Built in 1920s
I
design used as a motif on the flanking walls
of the proscenium. These areas are promts
Wtl
B
tUKllI
imittthi
finiel
hilKtc
Rtat
kwli
i!:!mri
ikiii
BEFORE — I
theatre is the only one in the town of Geneva,
serving a community of people well
above the average in wealth and taste. This
is largely because Geneva, situated just
southwest of Chicago, is a community of
commuters and of retired people well able
to express and maintain their tastes in the
inent factors in the general improvement,!:
as they cover up the old organ grilles andl(|
their design incorporates the remaining .|
openings with logic and good taste. Thlsii
*Thea1re Decorating Specialist; Dacorcrtivo Con-i
Bultant to The Modern Theatre Planning Institute.
24
The MODERN THEATRE SECTION ij

ArchitectuTal
Advisory Stall
THE PLANNING INSTITUTE is conducted in
collaboration with the following theatre
architects, structural designers and engineers
who have agreed to act as technical advisers
to the Institute and editorial text contributors
to The MODERN THEATRE section ol BOX-
OFFICE from their respective localities.
I
^^m
III — The New Fountain
design is executed in gold, deep marine
blue and sand white, against the overall
wall tone of the medium blue of the pilasters.
The ceiling is of light cerulean blue,
with no other decoration than modernized
trough-lighting which gives shading and
depth to the whole surface. The stage itself
is made the focus of attention not alone
from its central position but because eyes
are drawn there through the vibrancy of
its color against all the cool surrounding
blues and whites. For the stage curtains
are of one rich, simple expanse of lustrous
gold fabric, which dramatically ties up the
smaller gold accents in the decorations and
lighting fixtures. The new carpeting carried
in from the foyer completes this room.
We think you will agree that this is now
a setting that will compliment the most
critical patronage.
The kind of thinking that went into providing
the additional seating in the renovated
auditorium is apparent in even
greater degree in the handling of the refreshment
facilities. These had been taken
care of in the usual way with pop com machine
and candy bar.
BOXOmCE :
: July 17, 1948
and gay, and the smart lighting fixtures
are the same type as those that grace the
rest of the house.
On the extreme right side of the illustration
can be seen the open area through
to the lobby, with a portion of the lobby
murals visible on the far side. This open
counter is the area of service of popcorn
and candy through to those passing in the
lobby, though a system of ticket checking
permits their stepping through the door
shown if they wish a soda or something
of that nature.
It is easy to see that with increased seating
and refreshment facilities this is one
remodeling job that is paying for itself literally.
That it is offering its community
the best is also a strong factor of its boxoffice
returns.
Perhaps the problems of the Geneva
Theatre are, to some degree, the problems
of your theatre, too. If so, then what has
been accomplished here can also be accomplished,
in a completely Individualized
handling, for your house.
IMO-Seat Theatre
For West Palm Beach
Work is to be started immediately on the
$400,000 Town Theatre, West Palm Beach,
according to a statement issued by Bernard
M. Wall, of Miami. This will be a
1,000-seat theatre, with many of the latest
innovations in theatre construction and
Went After Business
But now the management went after
this business with the most enterprising
approach. Inasmuch as the small store
next door to the theatre was part of the
property, the wall was broken through to
the lobby so that this refreshment center furnishings incorporated. Frederick G.
could serve both those who come in from Seelman is architect. The new theatre will
the street and those in the theatre who be operated by Tellco, Inc. Mr. Wall states
might want to pick up some candy or popcorn
between features. With purchases can and foreign pictures, together with
that Town will present the latest in Ameri-
thus made quick and convenient, the atmosphere
around this center proved the
specially edited newsreels and selected
shorts produced by Telenews Productions,
clincher for its popularity.
an affiliate of Tellco, Inc. The new theatre
building will provide space for four
Our third illustration shows its touch
of stores.
sophistication that takes it out of the
ordinary run of fountains of this type. It
is now one of the town rendezvous foi 450 Seater for Wenona, 111.
young people, while still providing the Arthur G. Struck and George Thyge of
urbanity that serves their elders as well. Mason City, la., have purchased a vacant
This latter effect is mainly due to the lot in Wenona as the site for a modern
mural that fills one entire wall backing the theatre. Construction on the 450-seater
settee. Its color and handling are rich will be started within the next week.
ATLANTA, GA.
Tucher & Howell, Rhodes- Have ty BIdg.
BOSTON. MASS.
W. Chester Browne, 184 Boylston St.
CHARLOTTE, N. C.
M. R. Marsh, 509 Builders BIdg. 2
CHICAfiO. ILL.
Roy B. Blass, 30 N. La Salle. Chicago 2
Erwin Fredrick. 225 N. Michigan Hie. G. 1
Edward Paul Lewin. 134 N. LaSalle St. 2
Rapp & Rapo. 230 N. Michigan Ave. 1
CINCINNATI, OHIO
Grunkemeyer & Sullivan. 3717 Eastern Ave.
CLEVELAND. OHIO
George A. Ebeling, Colonial Arcade 15
DALLAS. TEX.
Jack Corgan, 2008 Jatkson St. 1
DECATUR, ALA.
Albert R. Frahn
DENVER, COLO.
Charles D. Strong, 416 C. A. Johnson BIdg
DES MOINES. lA.
Wetherell & Harrison. 506 Shops BIdg.
DETROIT, MICH.
Charles N. Agree, 1140 Book Tower 26
Bennett & Straight, Schaafer BIdg.. Dearborn
HENDERSONVILLE. N. C.
Erie G. Stillwell, Inc.
JACKSONVILLE, FLA.
Kemp, Bunch & Jackson. 402 Fla. Theatre BMg
KANSAS CITY MO.
Robert 0. Boiler and Dietz Lusk Jr.,
Associated Architects, 7332 Brooklyn Ave.
KNOXVILLE, TENN.
Fred Manley Associates, 216 Twelftli St.
LOS ANGELES, CALIF.
S. Charles Lee, 1648 Wilshire Blvd. 14
Paul R. Williams, 3757 Wilshire Blvd.
MINNEAPOLIS. MINN.
Liebenberg & Kaplan, 710 McKnight BIdg.
MONTREAL, QUE., CAN.
Henry E. Greenspoon, 1434 St. Catherine W.
NASHVILLE, TENN.
Marr & Hotman, 701 Stablman BIdg. 3
NEW LONDON. CONN.
Arthur Deimel, Mohican Hotel BIdg.
NEW YORK. N. Y.
Michael J. DeAngelis. Paramount BIdg. 18
Wm. I. Hohauser. Inc., 1841 Broadway 23
OMAHA. NEB.
H. A. Raapke. 1611 Davenport St.
PHILADELPHIA, PA.
David Supowitz, 246 S. 15th St.
PITTSBURGH. PA.
Victor A. Rigaumont. 5471 Coral St.
PORTLAND. ORE.
J. W. DeYoung. 730 S. W. Salmon St.
ROCHESTER N. Y.
Michael J. DeAngelis, Cutler BIdg., 42 East Ave.
SALT LAKE CITY. UTAH
Paul K. Evans, 246 E. First South St.
SAN ANTONIO. TEX.
Spillman & SpiUman. Chandler BIdg.
SAN FRANCISCO. CALIF.
Vincent G. Raney. 233 Post St.
TORONTO, ONT, CAN.
Kaplan & Sprachraan, 305 Dundee St., W.
NOTE: The Institute does not underlaks the
projeesional functions ol cm architect or designer.
Its service is intended merelv to
place our readers in touch with reliable local
sources of preliminary information and advice
on theatre planning and structural problems.
25

'
ome i lew ead
IN
MARQUEES
KATHBYN
Hi HEPBURN
VAN JOHNSON
P ANGELA
M LANaUBY
ADOU>HE MENJOU
EajWs STOtg
STATE
'"-
The west coast, which currently is experiencing
a boom in new theatre construction,
is not without its interesting remodeling
jobs. Here, for example, are five theatres
which have within the last few
months received the new look by merely
changing marquees and doing some minor
remodeling of the front.
Above: Hardy's Theatre in Fresno was
brightened considerably by this expansive
treatment in a marquee made by Hamlin
Neon Sign Service of Fresno, using red
plastic letters 17 inches and 10 inches high
and 4-inch green plastic letters supplied
by Wagner Sign Service.
Right: This is the new dress acquired
by the Crown Theatre in Pasadena, with
the new Bevelite plastic marquee letters
furnished by National Theatre Supply.
Below: These also are Wagner marquees,
at the Rita Theatre in Vallejo and the
Pismo Theatre in Pismo Beach. Installations
were by B, F. Shearer Co.

THIS G-E CENTRAL PLANT AIR CONDITIONER
is pre-fabricated for easy assembly. All ports
are readily accessible.
he Most Colossal Hit of All Time may prove a
floperoo on hot muggy days . . . unless you keep
your patrons cool and comfortable.
That's why it really pays to install a General Electric
Better Air Conditioning system . . . one that
has adequate refrigeration capacity to provide
proper cooling and de-humidification. Such a system
can handle the heavy cooling load of a capacity
audience on a hot summer day. It can also have
the flexibility to give you economical operation at
lighter loads.
Better Air Conditioning adds up to better business
... it pays off in satisfied patrons ... in bigger
audiences the year 'round.
To get exactlv the right equipment to suit your
particular theatre, consult an expert .
your
. .
General Electric Distributor or Contractor. Ask
him to work with you, your architect and engineer
in designing "smash hit"' weather for your theatre.
He'll be glad to help. General Electric Company,
Air Conditioning Department, Section .'18207,
Bloomfield, New Jersey.
GENERAL® ELECTRIC
Se/Ze/- /t/? CoMcfiffo^MCf
V
SOXOFFICE
: : July 17, 1948

-^NTp
DRHE-iy
THE PLANNING, CONSTRUCTION, OPERATION,
MAINTENANCE OF THE OUTDOOR ENTERPRISE
Private Approach Speeds Traffic
At Detroit Drive-In
PRIVATE APPROACH, ENGINEERED tO
eliminate traffic jams on nearby highways
and to facilitate traffic within the theatre
area itself, is one of the top features in
the design and development of the Gratiot
Drive-In in Prazer, Mich., located on the
outskirts of Detroit. The theatre occupies
a 21-acre tract, and can accommodate 1,056
cars. Alex Schreiber of the Associated Theatres
circuit, the owner, and Lou Parine,
the manager, have been publicizing it as
"America's largest outdoor theatre."
The huge tract has so been engineered
that patrons, once they drive through the
turnstiles, move along a hairpin-type loop
roadway toward the actual theatre area.
In other words, the possibility of long lineups
of automobiles outside of the theatre,
blocking the highways and otherwise inconveniencing
both patrons and highway
traffic, is eliminated.
Schreiber and Parine staged a Hollywood-style
opening when the theatre was
opened recently. There were plenty of features
to spotlight on that occasion. The
private approach to the battery of boxoffices
gives patrons a view of a 115-foot
tower with its multi-lighted "living curtain"
of waterfalls over three cascades.
The falls handle 1,700 gallons of water a
minute. A 60-horsepower motor and pump
is used to force the continuous flow of the
falls.
The tower Itself is built of structural
steel covered with a hot rolled copper sheeting.
Illuminated by colored lights, the
tower becomes an inviting spectacle to motorists
along the highway. It back the
screen which in itself is 50 feet by 60 feet.
It is constructed of cement board and
covered with a top grade waterproof white
paint.
Believing that service is one of the prime
aspects of good drive-in management, the
operators have placed eight uniformed
ticket sellers at the boxoffices to insure
rapid movement of patrons. These young
ladies have been given special training
for their work. Courtesy and kindness are
stressed as essentials in greeting customers.
Incoming patrons are informed that
a "park size" playground is available for
the children, and that it provides swings,
slides, teeter totters, free pony rides; and
that trained matrons are in charge. They
also are told that a free bottle warming
service for baby's formula is available at
the refreshment building.
Thus, the incoming patron gets a breathtaking
view of a 150-foot water fall as he
enters, is given courteous service at the boxoffice,
and has a scientifically-engineered
approach to ramps to speed his entrance
to the theatre-proper— all before he
adjusts his in-car speaker and settles
down to enjoy the picture. It all comes under
the heading of putting the customer in
a relaxed frame of mind.
Technical Data
On the technical side: The first ramp is
approximately 100 feet from the screen, the
distance between ramps is 38 to 40 feet
with the back of each ramp sloping upward
toward the screen for about 18 feet to its
highest point so that the tilt of the car
permits front and back seat occupants
to see the screen. At least nine feet are allowed
for each car. Junction boxes are
spaced 18 feet apart about 5 feet back of
the highest point of the ramp.
The projection building is located 240
feet from the screen, and like most drive-in
buildings of this type is built of concrete
blocks. Two ramps beyond the projection
building is a modern refreshment stand.
However, the sale of refreshments is not
limited to the building. Venders also merchandise
all items available in the building
directly to patrons in the cars.
f
IK

. NEW
i^ Drive- In
Profits
ADLER
OhiqinaL
"THIRD DIMENSION"
PLASTIC and
CAST ALUMINUM LETTERS
Bold, brilliant, easily readable program display is a "must"
lor all Drive Ins. Whether along the road or on the screen
tower, the show must be sold by
modern, attractive, changeable
letter billing. •
t^lCHIGAN
Golden States Stadium Drive In
Theatre, San Leandro, Calif.,
showing 1 of 4 openings wilh
10" Adler PLASTIC "Third
Dimension" Letters on "Remova-
Panel" Frames.
The many interchangeable sizes
ol Adler "Third Dimension"
Letters, combining both PLASTIC
and Cast Aluminum types on the same frames.
provide outstanding copy easily read from o
distance or at an angle-stop passing cars and draw
them into the theatre. Write for special information.
Adler PLASTIC Letters with true "third dimensional"
depth and beauty. Strongest and toughest letter
—solid triangular bevels—integrally molded supports
—practically unbreakable
ol 10"
Adler
7 days.
ADLER Exclusive
"REMOVA-PANEL" FRAMES
(Patented)
— permit fast, easy maintenance directly through
"REMOVA-PANELS", instead of lilting out large,
heavy frame units with glass. Save their cost.
NOTE: 77" ?LA%1\C "THIRD DIMENSION" LETTERS AVAILABLE SOON
ADLER SILHOUETTE LETTER CO
3021a West 36th St., Chicago 32 1451a Broadway, New York IE
CHICAGO . YORK . . TORONTO. CANADA . . LONDON, ENGLAND
Covered by Patents Granted and Pending. Approved by Underwriters' Lab.. Inc.
BOXOFFICE : : July 17, 1948 29

A Patio for Dining Highlights
Kansas City
Drive-In
Something unusual in drive-in refreshment
service is the Starlite Patio of Commonwealth's
new Crest, located on U.S. 71,
south of Kansas City, Mo., which opened
recently. Here you may sit at tables and
see the picture while enjoying hot dogs,
hamburgers, ice-cold drinks, popcorn and
other treats.
Early reports indicate that this innovation
in refreshment service is meeting with
good results.
The Crest has a second refreshment center
located in the center of the fifth ramp.
And. if you wish service in your car, placing
of a menu on your windshield will bring
an attendant right over.
Entertainment facilities are provided
for those who arrive early. For children,
there is a playground located under the
large screen. Horseshoe pitching areas are
provided for grownups.
Construction of the new airer was supervised
by Jack Braunagel, who manages the
drive-in division of Commonwealth Theatres,
Inc. Ralph Pullen, active for many
years in local theatrical circles, is the Crest
manager.
The 950-car project was built at a cost
of $250,000,
This is the entrance tower and program sign
oi the new Crest Drive-In. located on U.S. 71
at 114 St., south of Kansas City, Mo. The
tower is built of concrete blocks.
HIGHWAY 71
An
Left:
ing which shows
plete layout of the Crest
Right: Jack Braunagel.
manager of Commonalth's
drive-in divibeing
interviewed
opening night.
30 The MODERN THEATRE SECTION

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colors, handsome textures year after year under the
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DEVOTED TO A BETTER UNDERSTANDING
OF TEMPERATURE CONTROL IN THEATRES
Questions and Answers On
** Indeed it is ! Whenever air is removed
from a building there should be a provision
for permitting enough air to enter
Air Conditioning
to equal that which is being exhausted.
Failure in this will result in making it difficult
to open outside doors and cause air
by GEORGE F. FRANTZ*
to be sucked in through chimneys and
vents. During the heating season this can
be the source of a serious situation such
as causing the furnace to smoke or extinguishing
gas pilot lights and flames. One
>^ Is it all right to ventilate the projection
Is it feasible to use ice for cooling a thearoom
by tying in with our main ventilating
safety method which may be applied to
system or should it hove a separate system?
prevent any such occurrence would be to
provide a fresh air opening equipped with
** Assuming that
motor-operated louvres which would be
**By all means have a separate system you have a system,
connected into the exhaust fan circuit so
for the projection room. Aside from the such as an air washer,
that the louvres would automatically open
hazards involved in case of a fire, the requirements
for good ventilation in the proient
to deliver ice to
ations which are already equipped with
and that it is conven-
whenver the fans were operating. In situjection
room require that the operation be that point, and further,
louvres in such openings this arrangement
under the control of the projectionist at that the flow of air
can be applied to a section of the louvres.
all times. Conditions In the auditorium may be controlled so
There are many times when excellent ventilation
can be obtained by the use of ex-
and the needs for vetitUatlon in it will vary that to provide about
greatly, whereas the requirements for the 90 per cent recirculation,
it is possible to
be observed to avoid the hazards outlined.
haust fans only but due precautions should
projection room are quite uniform and
constant. I have observed theatres having use ice effectively for
such a common system and noted that the cooling. The cost of
results were quite
George Franiz
unsatisfactory because the ice will determine
V^ How much air should be provided for
often it was necessary to operate the system
at times just to care for the booth. average five or six hundred seat house it upon so many changes per hour lor the audi-
whether or not its use is juistified. For an summer ventilation and should it be based
Tills frequently resulted in discomfort to will be necessary to use approximately a torium or so much per seat?
patrons, or if the system was turned off, it ton to a ton and a half of ice per hour, depending
upon outside temperatures and at-
resulted in a bad condition in the projection
room.
tendance. The. ice should be brolcen into ** This is an important question and one
small pieces and fed into the washer tanlc that should have the correct answer before
continuously as needed as the effectiveness the ventilation system is designed or an
V^ Is it advantageous to equip fans or blowers
so they
depends upon how fast the ice can be investment for equipment is made. The
may be driven at different speeds? melted by the heat extracted from the air two methods you mention are in common
passing through the washer. Large pieces use today by engineers and designers and
will last A**A
much longer, of course,
well-planned but ventilation
they the differences that arise between the two
system is
will not
designed
melt fast enough to
so that
provide
it can
effective
coolings.
is quite often confusing to the prospective
care for conditions
under investor in ventilation.
peak loads
Considering only
and, as these usually occur
situations
only
similar
a
to
portion
a theatre wherein the
of the time during which
the theatre
occupant is sitting quietly and ventilation
is operating, there would be
considerable
V^ At times when we operate our
waste
blower at is the prime consideration, then the capacity
of equipment should be determined on
of power and equipment maximum capacity
and we are
frequent
bothered with the
discomfort for the patrons air ducts causing
if operated
a rumbling
at
noise which is per-seat basis. The reason for this choice
full capacity at all times. very objectionable. Is there Then any way that is that there is a great
too, seasonal
variation in the ratio
requirements vary and may be overcome?
the
of cubic feet
equipment
of auditorium
should
space per
be operated accordingly.
seat in
For
auditoriums having
these
equal seating
reasons it is really essential
capacity. I
that
have
you
known this to run from
be able to operate the **• This is generally caused in larger
equipment
one hundred cubic feet of at speeds
space per seat
suitable to care for ducts because of insufficient bracing
the
or to
varying
four hundred per seat and it isn't logical
requirements. This applies stiffening which permits the ducts walls that
particularly
a person would require four times as
to the main ventilation units, to bend in and out with variation of
but
the
you
mucli air in one theatre
will than he would in
find it also desirable to have air pressure. If the exterior of the
at
offending
ductwork is accessible the trouble may the number units.
another, as
least a
would
two-speed
be the result if based on
control on the smaller
of changes per hour. It is generally
accepted, and in some cities required
be corrected by installing additional braces
of angle iron and fastening the ductwork by law, that the minimum supply be 30
to these braces so
V What
that it is
are
held rigidly.
some If cubic feet
of the more
per
common
minute per seat. In warm
the above is not
forms
feasible
for varying
because the
the speed
duct and
of a fan?
humid areas this amount should be
is "buried" in the building construction doubled. When heating or refrigeration
then it will be necessary to work from inside
the duct
equipment is being considered we then
A• The and line it
three most
with
common an insulationtype
of building
means must take into
for doing
consideration the size of the
this are:
board. There (1)
Is also
Variable-speed an- building as well.
motors,
Ventilation of toilet
(2) Step-speed motors, rooms,
(3) lounges,
Variable-speed
lobbies and projection
hydraulic clutches.
•Presldent and general manager oi Frantz rooms should
Oompony, Service
be based upon number of
Denver, Colo. changes per hour.
32
Other type of treatment which holds great
possibilities and that is, coating the duct,
either inside or out, with the material used
to coat the inside of automobile bodies to
reduce rumbling and road noise. Samples
of this work have been very effective and
the only major difficulty that might be
involved is that of arranging the equipment
so as to be able to reach the work.
Ou it necessary to observe any special
precautions when operating an auditorium
exhaust system?
The MODERN THEATRE SECTION
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BOXOFFICE : : July 17. 1948 33

'
Dear Subscriber: Please put a marker here and pass this issue on to Projection Room
CHE' msic
PRACTICAL DISCUSSIONS ON MODERN
PROJECTION AND SOUND PRACTICES
As long as the homemade type ot rewind continues
in use, the projectionist is cautioned
against any type oi automatic shutoft which is
dependent in its operation on friction with the
film.
£
Film Scratching: How to
ARLY IN THE HISTORY of film exhibition,
a now unidentified member of the
craft conceived the then brilliant but extravagant
Idea of using two projectors for
the purpose of screening uninterrupted
programs. This event marked a turning
point in projection practice, but brought
with it the beginning of reel-end cue manufacture
by those whose best efforts were
directed toward a smooth changeover from
one projector to the other. This practice
was accepted as a necessary part of projection
room routine and prevailed for
many years without protest from any
source.
Sound pictures in the late twenties
brought to the profession the unforgettable
"cue sheet," a printed Instruction sheet
prepared for each feature, the success of
which was dependent on the projectionist
starting the drive motor on a certain word
in the dialog or movement in the action,
and making the actual changeover on another
predetermined word or gesture.
Early Effort Uncertain
The results of this early effort were always
uncertain, due to the wide differences
in motor starting torque between
equipment types. In 1930 it was abandoned
in favor of the Standard Release cue which
has been in continuous use since. Later in
the thirties, the 2,000-foot reel was adopted
as standard for the industry, replacing the
1,000-foot reel, and reducing the number
of changeovers (and cues) by essentially
half.
In the intervening 18 years, abuse of the
cue system has been a subject of annoyance
and extensive discussion by the more
conscientious members of the craft everywhere.
It would appear that the system
Itself Is fundamentally faultless by reason
of Its very simipllcity. Its flexibility accommodates
any imaginable starting
torque, and Its sucess is dependent on two
controllable factors: (a) preservation of
original cues, and (b) maintenance of original
leader length. But in "b" lies the primary
weakness: leader breakage in the
course of handling and footage reduction
In splicing results in "off footage" framing
marks.
To compensate, it seems that many projectionists
alter the spacing between cues
Locate
Trouble and Remedy It
by GERALD BOEN
Attention of All Exhibitors!
With this issue we present to readers
of Modern Theatre, Gerald Boen,
our new Quiz Pot Conductor. Gerald's
first article discusses the all-important
subject of film scratching
It is our suggestion that you read the
article carefully then see to it that it
is brought to the attention of your
projectionists.
by inflicting their own versions with a
screwdriver, china marking pencil, lipstick,
or what have you, and we complete
our quarter century cycle of progress by
ending up with essentially the same system
practiced in silent days of each projectionist
adding the mark of his fancy.
The important difference today is that
the film art has progressed to the point
where these practices, orginally accepted
as necessary, are no longer permissible. We
now have "Suprex" type lamps which, with
highly efficient lens systems, result in picture
definition approaching perfection, and
the flaws, as well as photographic detail,
are clearly and annoyingly presented to
the viewing public. Pi-eservation of original
cues without mutilation or addition is,
of course, the first step toward correction.
Since the underlying reasons for substitute
cue infliction originate in the leader,
Foreign deposit on sound aperture plate alters
iilm plane at scanning point. *'Oii focus" eiiect
results in loss oi highs in sound.
the practical solution would appear to be
leader replacement by the distributor as
reduction in its length may require, and a
tendency toward this practice has been
noted increasingly in recent months. Lacking
such replacement, many projectionists
have worked out their own method of coping
with inaccurate footage by measuring
off the necessary length required for their
"running in," and marking a framing point
on the leader without regard to the Standard
Release footage indications. Undoubtedly
a thoroughly practical procedure
that in no way detracts from screen results,
its use is highly recommended in
preference to cue substitution.
While the work of the "cue artist" is
definitely a problem worthy of correction,
of far more importance to projection practice
is the subject of general film damage
and scratching which embraces the entire
reel rather than just a few feet at the end.
There are probably few projectionists who
have not been accused at one time or another
of film damage, such damage usually
occurring during initial runs of a new
print.
There is the possibility that the film distributor
may be at fault in isolated instances
of failure to properly process the
new print before release to the field, which
does not in the least detract from the projectionist's
responsibility to see that any
film in his care receives the most intelligent
handling in the interests of the future
life of the print, although by no stretch of
the imagination should he personally be
held liable for accidental damage in the
course of his best efforts.
Causes op Scratching
The most common cause of film scratching
with a new print is the adhering of
'.
emulsion to the film tracks, resulting in a
rapid accumulation of an extremely hard
and sharp deposit which will inevitably
ruin the entire reel as well as all successive
reels unless detected and promptly removed.
Usually, as a result of the deposit,
the film is under abnormal tension at this
point which is reflected in a louder than
normal noise, not unlike the sound of a
:
noisy intermittent movement.
While a good projectionist will resort to <
almost any expedient to avoid an interruption
of his program, this is one case where
continued operation without correction is
just plain foolish. The use of oil in such
instances is not only ineffective but damaging.
The only sensible course is immediately
to stop the projector, remove the
offending deposit, lubricate the tracks with
a stick of ordinary paraffin to assist In
avoiding a recurrence, then continue the
show. The slight loss of time can not be
compared to the loss of a reel of film or
(Continued on page 36)
34 The MODERN THEATRE SECTION

WHY DRIVE-INS
EVERYWHERE
RELY ON
BASE AND STANDARD LIGHT SERVICE SIGNAL LIGHT
DEALERS
MOTIOGRAPH IN-CAR SPEAKER EQUIPMENT
WITH STANDARD LIGHT AND CONCESSION SIGNAL
The speakers and supporting standard are illuminated, thus eliminating maintenance
troubles otherwise occasioned by patrons dropping the speakers on the ground. Base
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return. Trallic hazards are reduced and a beautiful appearance imparted to the entire
theatre area without interfering with projection.
The red service signal light can be turned on. off. or flashed by push button switch on in-car
speaker, enabling concession workers to render prompt service, without annoying those
who do not wish to buy.
The junction box mounts on unthreaded pipe or tubing up to S'A" O. D. without the
necessity of purchasing pipe flanges, thus saving installation costs.
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employing highly efficient, weather and insect-proof speaker
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to withstand rough handling, they may be quickly
disassembled for maintenance, yet cannot be opened with
a coin, knife or ordinary screw driver. Nor can sharp instruments
be inserted in the housing perforations. Large
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make constant fader adjustments unnecessary. Available
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BOXOFTICE : : July 17, 1948 35

Film Scratching:
How to Locate Trouble
And Remedy It
CO.
SUBJECT
J2Z=f
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n^...:.
TWj ,^v^. r^^. Jy^J
S?o<
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DON
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the men who own them.
Remember that Strong has been steadily engaged
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Projects 15,000 lumens—the maximum that film will accept without
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It is wasteful, as well as futile to bum more than 70 amperes hi
any reflector lamp, or twice the current in condenser lamps.
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As the only lamps produced complete
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The Strong line is the most complete.
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Possessing the highest efficiencies ever
attained in the history of projection arc
lighting, Strong lamps deliver as much or
more light as any lamps made.
Strong lamps assure longest life, some
of the original models built 25 years age.
still working every day.
Strong lamps ore most simple in operation
and require less attention. Having
fewer parts, there is also less possibility
of failure.
Write for free literature or ask your
Independent Theatre Supply Dealer for a
demonstration..
f U/k^-tAe ian^

THE Q. iz POT
DO YOU RECOGNIZE ANY OF THESE OLDTIMERS?
A CAULDRON FOR COOKING UP ANS-
WERS TO OTHER PEOPLES' PROBLEMS
Address The MODERN THEATRE, 825 Van Briiiil
Ecmsas City 1. Mo.
Blvd..
Proj. J. W. Toler of the Santa Maria theatre,
San Maria, Calif., in sending some
material for the Cine Clinic, makes this
comment: 'Although it would be impossible
to install all the homemade gadgets
used in the country in one projection room,
there are a few that I think would help in
any booth regardless of how new it might
be.
Some of these tricks and gadgets really
do save time and labor in the booth—not
that we are overworked physically—and
some actually make a booth more efficient.
I want to discuss a few of the more useful
ones, in my estimation at least, that I have
installed in my booth. Some are original
and some I 'stole' from other projectionists."
Two of Proj. Toler's ideas are described
here.
Picture "A" is a work light. Quoting
from his letter, "Too few booths are properly
lighted for ideal working conditions.
They either have too much light in the
wrong place or no light at all where it is
needed most— the working side of each
projector, preferably lighting from the
'head' on down only. I know of a deluxe
new house that has nothing but bright
ceiling fixtures in the booth and they shine
into the auditorium when lighted. Consequently,
the projectionist threads in
semi-darkness and then checks with a
flashlight. The only front wall lighting he
has is in the projector head pilots."
"The work light pictured, is mounted on
E(Continued on page 45 >
aLUSTRATION A .

: July
Ihe History of Progress in
Motion Picture Ticket Control
Leads to This Point
COHTROL
records and reveals exactly
what happens between box
office and door!
Stub Rod Control Box in your theatre lobby will keep you
constantly informed—by retaining under lock and key
for easy checking and analysis every ticket stub the
doorman takes, in Ihe order of coUection!
Irregularities are detected—resales are revealed—responsibility
is placed. Stubs are segregated by days,
with admissions shown by hourly periods. And all the
facts are on the daily string—shows missing tickets,
tickets taken out of sequence, time record of cashiers
and doorman, under signature. Every employee is constantly
under control—and every employee knows it.
Stub Rod Control Box has been thoroughly tested for
14 months In every type of theatre—large, small, independent,
circuit—600 houses in all. And the consensus
of exhibitors' opinion is definitely this:
STUB ROD CONTROL BOX PROVIDES THE MOST
POSITIVE PROTECTION EVER DEVELOPED — LIKE A
SPOTTER ON CONTINUOUS DUTY — VERY QUICKLY
PAYS FOR ITSELF! EVERY THEATRE NEEDS IT!
For complete information write to:
GENERAL REGISTER CORPORATION
36-20 Thirty-third Street, Long Islanil Cityl.N.Y.
OR THE AUTHORIZED SUPPLY DEALER IN YOUR AREA.
- - AUTOMATICKET
Cmii
SYSTEMS
Covered by U. S. Pots, and Pats. Pe
BOXOFFICE :
17, 1948
3a

jsidal
Theatre Calculating Simplified
By Ready Reckoner
A new and improved Ready Reckoner is
now available to theatres for fast and accurate
computation
of boxoffice statements,
concession inventories,
weekly reports
and hourly payrolls.
It is a custombound
item for each
individual theatre
with cards for admission
prices and
taxes used in that
theatre. Payroll cards
show time in quarter
hour breaks and
overtime is given at
time and one-half.
Wage rates are available
in all prices
from 35c per hour to
$3.50.
_
The size is handy
for even the smallest boxoffice and the
type is bold and legible for easy reading.
The spiral binding permits the book to
lie flat or even to be doubled over and the
plastic binding can be easily opened to insert
new cards when prices change. Full
information and sample cards may be obtained
by writing Bleecker and Jones at
the Helix Theatre in La Mesa, Calif.
THIS SIDE SHOWS TIM
40 HOURS WITH BASE,
40 "1^ """" ',°;^
^; 73 OO 69 73 69

Iffi
I
I
tion,
I
]
sure
I
I
adjustable
i|
'U.Y.
aim o(
350, MB
art
J
I
spotlisl!-
::-i on ce
ird any t-
toom
spot
to'
^'
to In
rilfS.Co„i:\
E,
Breuer Offers New
Floor Machine
Special features incorporated in the
newly designed Tornado all-purpose machine
include placing the control handle in
y^^m
proper relation to the revolving brush to
counterbalance starting and running
torque.
According to the manufacturer, the new
machine glides across floor surfaces in an
almost self-propelled manner and in addithe
correct combination of brush
speed and weight of unit is provided to inmore
thorough cleaning and polishing
in less time. The handle has been made
in length and angle to fit each
individual operator.
The complete line consists of five models
with brush spreads ranging from 12 to 20
inches.
Additional information may be obtained
from Breuer Electric Mfg. Co., 5100 Ravenswood
Ave.. Chicago 40, 111.
RCA Uses Safety Film
Instructs on Splicing
New test films which will be used by field
engineers of RCA Service Co. in servicing
theatre equipment will hereafter be printed
on acetate safety-film stock, the company
has announced.
The changeover to safety film is being
made in line with the industry's general
move to reduce hazards arising from the
use of nitrate-base film.
Since a number of new motion-picture
productions have been released on the new
acetate-base film stock, presenting danger
that some projectionists may assume all
new releases are printed on the safety film,
all field representatives of the RCA Service
Co. have been instructed to advise projectionists
on how to determine the difference
between the two film types, and also offer
advisoi-y assistance on new methods necessary
in splicing safety films.
Improved 'Packaged' Conditioner Now Available
A new over-all design
and many improved
engineering
features have been
added to the new refrigerated
Kooleraire,
"packaged" air
conditioning unit
manufactured by the
United States Air
Conditioning Corp.
The new unit
comes in a more attractive,
streamlined
design. Projecting
latches have been removed
and replaced
by flush-type locks.
Heavier gauge steel ,^
was used in the cabinet
for greater
strength and sounder
construction
more panels
and
were
provided for easier
accessibility to the
interior.
The R-K was factory-engineered,
assembled
and tested to
cool, dehumidify, filter,
circulate and
ventilate air. According to a company announcement
it is available in nine sizes
ranging in capacities from three to 40 tons.
The single three-in-one unit houses the refrigeration
compressor section, the air cooling,
dehumidifying and circulating section
and the evaporative condenser section in a
single air conditioning system.
The unit features large motors with full
thermal overload protection. The evaporative
condenser section has been increased
for greater balance. Cooling coils have
been increased in depth for greater capacity.
A reduction of turns and elbows has
been effected in the refrigerant line for
greater efficiency. Insulation in all cabinets
is glass fibre.
Operation of the R-K is simple. A pushbutton
control starts the system and it
continues automatically under a positive
thermostatic control. The unit may be
operated to circulate fresh air during the
winter, fall and spring and, where desired,
it can be used with heating coils to provide
a heating system.
Installation is made easily. The R-K is
completely wired and charged. Only three
major connections are required with electrical
system, duct system and water supply
and drain.
NEW SPEAKER FOR DRIVE-INS IS MARKETED
Outdoor Screen Patented
Wendell M. Lehman of Davenport, la.,
and Wilbur C. Rachels, Rock Island, were
recently granted a patent for an outdoor
theatre projection apparatus, mounted on
a dolly and designed to show the picture
on a self-contained translucent screen. The
patent was pending since Aug. 27, 1945.
BOXOFFICE : : July 17, 1948
Here's a speaker for open-air theatres
recently placed on the market by the Theatre
Equipment Co. of Toledo, Ohio.
The photo at right shows how the speaker
is attached inside the window frame of
the car. Each speaker has its own volumecontrol
button.
The left photo shows installing of the
Fiberglas pad in the shell of the loud
speaker. The mass of fine glass fibers is
said to absorb sound waves that otherwise
would echo from the sides of the cast
aluminum shell, resulting in a confusing
jumble.
41

. . Love's
when you build
POBLOCKI PRE-DESIGNED THEATRES
Hawaii Is to Get
First Drive-In
George Petersen. Cleveland, Ohio builder
of drive-in theatres, has just returned fromi
Honolulu, where he made arrangements to
build the first drive-in theatre to be erected
in the Hawaiian Islands.
A contract for plans and specifications
for the first drive-in theatre to be erected
in the Hawaiian Islands was signed with
Petersen by E. I. Parker, president, and
Elmer Davis, vice-president of Consolidated
Amusement Co., Ltd. of Honolulu.
This drive-in theatre will have a capac- I
ity of approximately 900 automobiles and
will be erected on Kapiolani Blvd. within
the city limits of Honolulu. The plans will
include all of the latest developments in
the drive-in field, such as moonlight floodlighting,
lighted aisles to concessions, hardsurfaced
ramps and drives, etc.
Because of the peculiar formation of the
island, it will be necessary for the screen
and the projection building to be erected
upon concrete piling and, owing to the
termite and atmospheric conditions, these
structures will be of masonry construction.
Colored stucco will be used to carry out the
architecural design, which will be in keepj
ing with the type of architecture in vogue
throughout the vicinity.
Projection and sound will be supplied
by National Theatre Supply Co. and R. M.i
Towill, C. E. of Honolulu will be the resi-i
dent engineer on the project.
George Petersen is a well known drive-in
theatre builder, having erected outdoor
theatres from coast to coast.
•siffite
f
::al ol
;:.iial i;
,.:3liti
!l;;iiDi
:; Etor
I'M b
Build that theatre you need now. Poblocki prefab
theatre plans make it possible to be operating
your theotre within three months from the day
you start to build. You can be selling entertainment
and amortizing your investment during the
many months you would otherwise wait for ordinary
construction to be completed.
Pre-deslgned theatres are permanent, attractive
structures, built economically from soundly engineered
plans which include material lists, itemized
man hours and estimated building costs. In addition
Poblocki manufactures the items for theatre
fronts, Includinq canopy facia, and sign, box office,
poster case and porcelain front.
5 OUTSTANDING
ADVANTAGES
• One third to one half the
building . . . ECONOMY
cost of conventional
• Erection and
LABOR.
installations done by LOCAL
• ACOUSTICS superior to conventional type building
without high priced acoustical treatment
• SPEEDY ERECTION
• Poblocki plans make it possible for the prospective
theatre builder to obtain a TURN-KEY job
at a very nominal cost.
for Further Details Write
The Pork theotre .
i^aOtaefZi^ Anv so?fs
Pork, III.
. . . constructed with pre-designed.
plans furnished by Poblocki & Sons.
Interior of Pork theatre. Patrons never
know that a quonset is different from
conventional type. Acoustics hove
proved to test infinity.
^^
Atlas Theatres Buy Gem
Atlas Theatres of Denver, Colo., bought
the building housing the Gem in Golden.i
Colo., from R. A. Preuss and will remodel
and enlarge the house at a cost of about;
$150,000.
M. J. GORDON — Supervisor,
Allied and Ohio Drive-In Theatres
located in Toledo, Dayton and
Parma, Ohio; Pittsburgh, Pa.— says:
"We feel regular RCA Service is
an important factor in giving
our Drive-In customers continuous
high quality sound."
To get the benefits of RCA Service
—write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, New Jersey.
a J so
->:- w
lis Ml
'S.fajia;
'*'iftoe
kk
42
The MODERN THEATRE SECTION

I tion
I
have
;
BOXOFFICE
'Talking Window' Is Boon
to Boxoffice Cashier
Currently being introduced to theatres by
National Theatre Supply is this new type
boxoffice speaking tube popularly called
a "talking window."
FRESH AS
NEW!
Naugahyde keeps
It consists of an aluminum-alloy ring
carrying a transparent plastic film or
membrane. When this device is mounted
in front of the boxoffice, where the conventional
type of speaking tube is usually
located, it enables the customer to request
his tickets from the cashier with certain
advantages: the cashier is protected from
drafts and it acts as a safeguard against
disease germs which cannot enter through
the film.
If it is necessary to open the "window,"
the cashier does so by pulling the hingemounted
frame toward her. To insure
maximum protection for after theatre
hours, a solid circular metal disk snugly
covers the film.
New Edition of Handbook
Ready in September
A new edition of the RCA Sound Handbook
for Projectionists has been prepared
and is scheduled for distribution in September.
The fourth edition will include a number
of features covering latest developments in
the field of sound reproduction, including
television systems and theatre television,
measurement of soundhead flutter, crossover
networks and an entirely new section
on loudspeakers. The chapters on drive-in
theatre equipment have been expanded and
revised.
Printed in a new. handy pocket-size, the
100-page edition will be available without
charge to exhibitors, theatres managers,
and projectionists, from field representatives
of the RCA Service Co.
MGM's Office Building
Gets Airtemp Cooling
The 12-story Metro-Goldwyn-Mayer office
building at 1540 Broadway in New
York is being cooled this summer by 54
"packaged" Chrysler Airtemp air conditioners.
These units were installed separately
throughout the offices of the building
and each is individually controlled,
whereas in several other major installaof
this equipment, the "packages"
been installed in banks of 12 each.
young and beautiful!
U. S. Naugahyde refuses scratches,
scuffs and stains.
Grease and grime can't dig their
way in.
Spills can be wiped away
quickly with soap and water.
It resists sun and age— does
not fade, split, crack or peel off.
Rugged fabric backing prevents
bagging, wrinkling, pulled seams.
Ask your supplier to show you
the many new pieces of furniture
finished in this beautiful, pliable,
durable upholstery.
U. S. Naugahyde adds color and
cheerfulness to restaurants, hotels
and theatres. But that's not all! It
cuts upkeep costs, too. Consult
your decorator or upholsterer about
U. S. Naugahyde for replacements.
Nationally Advertised
Distributors in principal cities
UNITED STATES
RUBBER COMPANY
:
: July 17, 1948
93

ALTEC LANSING
A-4 AND A-4X SYSTEM
A Ten-Year Investment
"Voice of the Theatre"
Sound Systems
The sound system that is scientifically
so advanced and superior that it will
take advantage of future as well as
present sound recording techniques.
The Altec Lansing A-4 and A-4X
"Voice of the Theatre" speaker systems
are for use with amplifier power
up to 40 watts and up to 60 watts
1161 N. Vine Street,
Hollywood 3S, Calif. LTEC
respectively. These systems make 100
percent use of the complete frequency
range as recorded on the sound track.
Ask your supply dealer about the
right size "Voice of the Theatre" for
your theatre. "Voice of the Theatre"
sound systems are supplied as regular
equipment by most leading manufacturers
of theatre systems.
161 Sixth Avenue
New York 13, X.Y.
Pre-designed Theatre Front
Available From Poblocki
Complete pre-designed theatre fronts
adaptable to quonset-type theatres are now
available from Poblocki & Sons of Milwaukee,
Wis.
The need for theatres which are attractive
and permanent, yet quickly and economically
erected has increased greatly in
the past few years. Poblocki claims that
the quonset with a pre-designed front is
the answer to many present-day theatre
building problems.
The quonset, according to Poblocki, has
many distinct advantages. It eliminates
waste space, reduces heating costs, lessens
snow load on the roof. In addition the
acoustics are said to test infinity, eliminating
the necessity of expensive acoustical
treatment.
An interesting example of the use of
Poblocki pre-designed theatres is the prefab
job which is being erected in DeForest,
Wis.
Merchants of DeForest decided to build
a theatre, in an attempt to retain trade
of local people who were going elsewhere
to buy because their local community offered
no entertainment. Ralph Johnson,
who is in the furniture and undertaking
business took charge. The theatre design
selected, a quonset with a prefabricated
front, is now being erected with local labor
and will be completed in another 3D days.
Poblocki theatre fronts are of a stock
plan, fabricated in quantities for planned
theatres, but it is possible to obtain a theatre
front of special design, at extra cost.
You Sell
A Picture On a Screen...
Make It the Best with
You invest heavily in a building, equipment, and personnel to sell
one thing ... a moving picture on a screen. You can't afford to skimp
on that. Your screen images must be the finest . . . critically defined,
uniformly brilliant, pleasant to look at. One way you can be sure
that your screen images are thefinest is to use Bausch & Lomb Super
Cinephor projection lenses, the standard of excellence in the theatre
field. Bausch&Lomb Optical Co., 720-T St. Paul St., Rochester 2, N.Y.
BAUSCH & LOMB
OPTICAL COMPANY ROCHESTER 2, N.Y.
44
The MODERN THEATRE SECTION

The QUIZ POT
(Continued from page 38)
a Peerless Magnarc lamp but it could be
adapted to any lamphouse with few exceptions.
I used a 90 degree socket cap threaded
for '4 -inch lamp-fixture tubing. You
can purchase 90 degree sockets at most any
electric wholesale house if your regular
electric shop does not stock them. I also
use extra-deep lamp shades as the shallow
shades do not cover the globe enough. I
use 15-watt globes in the fixtures and
leave them on all the time I am operating.
When, and if, an emergency arises, I do not
have to feel around for a light first. It
also illuminates my control panels quite
well so that I have no excuse for hitting
the wrong switch. All the light shines
downward and in no way interferes with
clear viewing cf the screen through ports.
To mount these lights on a Peerless
Magnarc, drill a ^g-inch hole through the
lamp casting '2 -inch below the motor regulator
dial plate and insert the ',4 -inch
threaded lamp-tubing nipple through this
hole and tighten it on with a lock nut from
the inside. Of course the other end of the
nipple is screwed into the socket cap tightly
first. If you have a set of taps, merely
drill and tap for 'ii-inch pipe in the lamphouse
casting and screw the pipe into the
threaded hole. You will find 120 volts inside
the upper housing on Peerless lamps
unless the lamphouse trim light has been
wired onto the generator, in which event
it will still be enough voltage to properly
light a 120 volt globe. On other lamps, you
will have to use asbestos-covered wire inside
the lamp. However, I would suggest
mounting a utility box on your lamp in the
position you want your work light and
mount the socket into this box. Then you
can run '2 -inch greenfield to the utility
box from an AC source. There are many
ways to mount a projector work light.
"Picture B is a photo of my lamphouse
drip tray. In it you will notice a piece of
ILLUSTRATION B
tin bent into a V-shape so that it will stand
alone without bolting to the tray and so
that it will keep all drippings within it from
both positive and negative carbons.
This gadget is to protect reflectors from
the heavy bottom pitting prevalent in high
intensity reflector lamps of all makes (60-
70 amperes). I found that most of this
bad pitting at the bottom was caused when
hot drippings hit the drip tray and bounced
into the lower portion of the reflector. The
Magnarc lamp has a deeper tray than most
other lamps so that it is not necessary to
put such a deep piece of tin in other makes
of lamps. The idea of this tin V is to stop
toth pos. and neg. drippings—not just the
positive. Otherwise a cup under the positive
drip chute would be sufficient.
Some lamps utilize a drip cup under the
positive but the negative drippings fall to
the bottom of the lamp. These must be
caught too. This method will not stop all
reflector pitting as a certain amount of core
material will always be blowing out of the
positive while it is burning. This will tend
to pit the center portion of your reflectors
all around the hole but is not critical like
the large gobs at the lower portion which
will sometimes crack a mirror. If you have
new or fairly new reflectors I strongly urge
you to try this gadget as I have certainly
benefited by it. You can keep a bright picture
longer between new reflectors and this
is beneficial to you as a projectionist even
if you are not the one who pays for the
new mirrors."
This ad started something
every theatre operator
should kno¥f... • "I can't see ^vhat this guy
has to holler about," wrote
a Louisiana theatre operator.
"Right this minute I
am using a Hertner Transverter
which I bought in
February, 1928, and it has
been in constant use ever
since—never missed a "pop'
since then, and the commutator
has been cut only three
times in all that time."*
And from New Haven,
Conn.: "Hertner Transverter
No. 11791 installed over
nine years ago . . . has run
an average of 57 hours per
week for over nine years
... a total of 25,000 hours
during which the only expenditure
has been for
grease and a couple sets of
brushes."*
Equip your projector
with a Hertner Transverter
for reliable performance,
constant screen illumination,
quiet operation, low^
operating cost, and longlife.
Names on request.
DUlribulad by
NATIONAL THEATRE
SUPPLY
Canada: GENERAL THEATRE SUPPLY COMPANY
In
^"^ HERTNER
electric
I
company
12600 ELMWOOD AVENUE CLEVELAND 11, OHIO
n BOXOFFICE DUAUt : : July 17, 1948
45

Displays AttracI Exhibitors'
Attention
At ATO Convention
The exhibit booths were well patronized
at the 29th annual convention of Allied
Theatre Owners of New Jersey at the Hollywood
hotel. West End. N. J.
This year's displays included two television
exhibits along with the traditional
air conditioning, confectionery, soft drink,
carpeting, seating, ticket boxes, paint, lobby
art, pumps, vending machine and distributor
shows.
State Appliance Co.. Inc.. exhibited several
RCA Victor television models. The one
that attracted most interest was the "Clubman."
This set is built into the wall and
has a 15x20-inch screen. It is suitable for
theatre lounges, clubs and homes. It occupies
a space 37 inches wide, 22 inches
deep and about 49 inches high.
Tradio. Inc., Asbury Park, also had a
television display. Their model is called
TiadioVision. It consists of a console receiver,
a projector and screen. The manufacturer
claims it can be used for large
screen theatre television, bars, clubs and
homes. It has been tested with an 18x22-
foot screen.
Joe Hornstein, New York, displayed a
new pushback seat by Ideal Seating Co.
He also had on exhibit a stubrod control
box manufactured by the Automatic Control
Systems. The box is designed to prevent
palming and reselling tickets.
The air conditioning department was
taken care of by Typhoon and Air Control.
The confectionery and vending machine
exhibits included displays by Coca-Cola
which was tied in with the Westinghouse
electric cooler: Double Kay Traffic Model
Nut Shop with a heated compartment for
selling packaged nuts: the Alden Confectionery
and Novelty Co. which introduced
a new popcorn warmer with a lucite transparent
cover.
Other exhibits featured Vorlac brand
paints. 20th Century Lobby Display Co.,
and Deming Deep Well Turbine pumps.
The distributor section highlighted the
product of Warner Bros., Eagle Lion and
Hygienic Productions, Inc.
Canoe-In Opens Soon
Paul Mulvilhill will open a Canoe-In theatre
in a large cove off the Charles river,
near Waltham, Mass.. in the near future.
The novel theatre will cater to canoeists
cnly and will show 16mm shorts, travelogs
and newsreels.
The water in the area does not exceed
four feet in depth so no moorings are necessary.
The screen is 12x16 feet and on
land, but the projection equipment is to be
placed on a sturdy boat in the water. Evening
shows will be held Monday through
Saturday.
A durable rubber and cord matting.
Provides safety underfoot. Easily
handled for cleaning. %" thick. 24"
wide, any length.
— also—
CORRUGATED SPONGE RUBBER
MATTING
for
aisles
EZY-RUG RUBBER LINK MATTING
for lobbies
TUF-TRED TIRE FABRIC MATTING
lor
safety on wet floors
^^fa^
DON'T LET PROJECTOR PARTS
WEAR OUT BEFORE REPLACING
— unless, of course,
you jusf don't give a
hoot whether or not
you show good pictures
that moke steody
customers.
AND FOR
REPLACEMENTS
SPECIFY
PERFORATED CORRUGATED
MATTING
lor lobbies
For prices and lolder "A Mat lor
Every Purpose" lor promoting salety
and sanitation, write
AMERICAN IVIAT
CORP
nta",'!"'' '"e"* Matting Specialists"
1719 Adams St. . T«i^^- -, ^^
46
'
•Service'
projector parts
Available through Independent
Theotre Equipment
Dealers everywhere.
LaVezzi Machine Works
463S WEST LAKE STREET
CHICAGO 44, ILLINOIS
The MODERN THEATRE SECTION

I
Gate Crasher Foiled
By Bell Chime
Gate crashers have been Joiled by
Irving Katcher of Detroit who has
installed a bell chime in the lobby
which rings each time the exit doors
are opened. Bells signal once for the
back and twice for the front doors.
Similar to a doorbell chime, the gong
is pleasing to the audience and yet
something that attracts their attention
so that word quickly got around
about the new fool-proof installation.
When the bell sounds, the usher or
doorman is able to rush to the proper
exit and apprehend the person entering.
Installation of the chiine is simple
and inexpensive . using a six-volt wiring
system instead of the expensive
conduit system required for installation
for a suitable light.
Katcher had experimented with
sig7ial lights on each exit door which
lighted up when the doors were
opened. Crashers sooji found they
could open both doors, close one
which forced the light off, but leave
the other door open.
Garden State Drive-In
Opened in Camden
The first modern outdoor theatre to be
built in the Camden, N. J., area the Garden
State, was recently opened for business.
The new drive-in is located about I'i
miles from the Camden Airport circle and
occupies approximately 15 acres along the
Cooper River parkway.
The Savar Amusement Corp. which
operates the Garden City, operates a total
of 14 theatres in the Camden area, including
the Savar and the Walt Whitman.
The Garden State is equipped with RCA
theatre products including sound system
with in-car speakers and junction boxes,
Brenkert projectors and Brenkert Enarc
lamps.
r
JACK A. DICHARRY — Owner,
Lincoln Theatre, New Orleans, La.
— writes:
"I've used RCA equipment
and RCA Service for 18
years and would never be
without it. I've never had a
dark house or made a refund."
To get the benefits of RCA Service
—write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, New Jersey.
^^^
BOXOFnCE :
: July 17, 1948

. And
"
Superstructure Ventilation
Prevents Paint Lifting
It is highly desirable to provide a proper
means of ventilation in drive-in superstructures,
both old and new to prevent the lifting
of the paint on the screen surfaces, advises
Ken Caldwell of the National Theatre
Screen Refinishing Co.
Never under any circumstances should
the seams or edges of the material used on
the screen be calked, as the patron is so
far removed from the screen seams are invisible
when the picture is on.
The nature of the materials used for
screen surface is porous, allowing moisture
to escape from within, and the first two or
three paintings of the screen will not allow
this defect to show up, but on further
paintings, if proper ventilation of the
screen super-structure is not provided,
moisture within collects and the sun's rays
will pull out this moisture and lift the
paint, and peeling will start. Calking the
seams or edges further aggravates this condition.
Workmen Move Trees:
Wesley Has Shows
It took a lot of hard work, but the little
town of Wesley, Iowa will have motion pictures
this summer. Workmen sawed off
16 large cottonwood trees and six box elder
trees to clear a site for the shows. There
will be shows on Saturday nights during
the summer, sponsored by local business
and professional men.
RCA Reveals Details of
International Chair
No. 1000
No Troublesome
Chains or Belts in
Modeling the New "1000" Choir
SOUNDHEADS
.«.,.-..Cwi>i-^«-

haniv •
The
about PEOPLE
Lou Walters, former division manager
for Ampro Corp., Dallas, has been named
manager of the theatre
division of the
Universal Corp. Walters
ctarted in the
theatre business 39
years ago in the early
tent-show days. Later
he was with Sam
Lears in the motion
picture equipment
business in St. Louis.
In 1924, he joined the
Exhibitors Supply Co.
in St. Louis, traveling
\
^A
the southern. 111. and ^°" Wci.ers
Ky. territory as salesman. This firm later
was taken over by the National Theatre
Supply Co. In 1935 he was transferred to
Cleveland to manage the National branch
there. In 1945 he resigned from National
to become president and manager of Cine
Supply in St. Louis, He joined Ampro in
June 1947.
Frank V. Merritt, Community Theatres
Birmingham, has signed a five-year service,
sound and booth parts contract with
Altec Service of Atlanta.
George Hitnter of the Massachusetts
Theatre Equipment Co., Boston, has returned
from his vacation.
Edward Ives of the Master Television Co.
of Boston, Mass., is now located at Wholesome
Film Service, Inc., 20 Melrose St.,
and PRODUCT
where he has the agency for the Sightmaster
and the Teleking television sets.
The Capitol Theatre Supply Co. of Boston
has changed from DC to AC in order
to install a display of RCA-Victor television
sets. During the changeover, new
fluorescent lighting was added in the upstairs
and downstairs offices as well as in
the store section and the shipping and repair
rooms. Capitol has installed RCA
complete drive-in equipment, including
speakers, in the two newly built ozoners
owned by Mickey Redstone in Dedham and
Revere. Brenkert projectors and equipment
has also been placed in the booths
of these two theatres which will open in
July.
Walter L. Lawrence, RCA engineer in
addressing an electronics career clinic at
the Electric Light auditorium, Hartford,
Conn, recently, predicted that television
will bring revolutionary changes in industry
and merchandising. Pointing out that
commercial possibilities of television are
equally as significant as its entertainment
value, he saw almost unlimited uses for it
in stores, factories, science and medicine.
Initial First Run in Hartford, Conn, to
start selling ice cream is E. M. Loew's. The
house is offering ten-cent ice cream cups
to patrons.
William Cole, a Toronto, Ont., safety
(Continued on next page)
A RESEARCH BUREAU
MODERN THREATRE PLANNING INSTITUTE
825 Van Brunt Blvd.,
Kansas City 1, Mo.
Gentlemen:
for MODERN THEATRE PLANNERS
ENROLLMENT FORM FOR FREE INFORMATION
7-17-48
Please enroll us in your RESEARCH BUREAU to receive Information regularly, as
released, on the following subjects for Theatre Planning:
n Acoustics
n Air Conditioning
D Architectural Service
D "Black" Lighting
D Building Material
n Carpets
n Coin Machines
n Complete Remodeling
Decorating
n Drink Dispensers
Lighting Fixtures
n Plumbing Fixtures
Projectors
n Projection Lamps
n Seating
n Signs and Marquees
n Sound Equipment
n Television
n Theatre Fronts
n Vending Equipment
n Other Subjects:
A KEY
TO
BETTER BOX OFFICE
• LUXURIOUS ATMOSPHERE
• STRIKING INDIVIDUALITY
•SYMPHONIC BEAUTY
for theatres, large or small
GET OUR IDEAS FOR YOUH THEATRE
DOVER THEATRE — DOVER PLAINS. N. Y.
(Irving Rutherford. Hartlord. Conn..—Architect)
WALL COVERINGS
PAINTING
ORNAMENTAL PLAQUES
LUMINARIES
STAGE CURTAINS
CURTAIN TRACKS
CURTAIN CONTROLS
DRAPERIES
TUFTED PANELS
conceived, planned and executed by
nDyuTY
J J SCENIC STUDIOS, INC.
32-34 W.60TH ST., New York 23, N^
DECORATORS • DESIGN ARTISTS
RECTIFIERS
Fr,r Eirmrr SUb Thaalrt,
FOREST MFG. CORP.. 911 WEST PARit ST. UHkUL^.i
Theatre
Sealing Capacity
ViorW's finest
AMenicAN
Address
theatre chairs
RestfvlX Chaiks
City
Stale
American Seating Company • Grand Rapids 2, Michigan
Signed..
( Ownar-Manocer)
49

ADOLPH PARKAS— Part Owner
and General Manager, Lyric and
Rialto Theatres, Johnstown, Penna.
— writes:
"RCA Service keeps our sound
in peak of condition at all
times. We recommend RCA
Service very highly."
To get the benefits of RCA Service
—write: RCA SERVICE COMPANY,
INC., Radio Corporation of America,
Camden, New Jersey.
THE LAST WORD IN MODERN
GENERATOR APPEARANCE
THE NEW
STABILARC
about PEOPLE
and PRODUCT
I Continued from page 49
inspector was examining construction work
on a theatre at Cobourg when he stepped
into a gap of the steel work and fell 16 feet
to the floor. Cole suffered a broken hand
and was taken to the Cobourg General hospital.
Don Davis, district manager for RCA-
Victor, Kansas City, was recently in Denver
on business with Western Service &
Supply. While in Denver he called on an
old friend, Ward Scott, former district
manager for 20th Century-Fox in Kansas
City.
Lou Petry of Inland Amusements, Denver,
Colo., is now working for Ted Knox
who has taken over the franchise of the
Poblocki & Sons quonset hut theatres.
G. D. Thompson and Pi'ank H. Braunlich
have formed the Braunlich-Thompson Co.
of Tulsa, Okla. to distribute theatre equipment
in that territory.
Harmon Snyder, exhibitor of Hi Hat, Ky.
moved his shows to a barn when his theatre
burned down. National Theatre Supply
furnished the new equipment for the
temporary location.
Will DeVry, the projection man, was a
recent Detroit visitor.
Harry C. Commodore of the Michigan
Popcorn Co. of Detroit, is expanding his
theatre coverage.
Fresh'nd-Aire Co., a division of Cory
Corp. of Chicago, has announced a new
model 1700 air circulator. The new unit
has a one-piece construction plastic propeller
and newly designed all-chrome base.
The guard is also all chrome and according
to J. R. Wallace, sales manager, the
entire unit is a more compact, more easily
portable and more efficient unit than the
former model 17R. For new convenience
there is a carrying handle mounted on the
chrome motor housing. Net weight of the
new unit is 19 pounds.
A "New Look" has been added to GoldE
projectors and spotlights. The GoldE So.
has created a new, rich sierra brown baked
enamel finish with a silvery sparkle that
adds beauty and durability to their products.
Leon S. Becker, sound director for Eagle
Lion studios, in discussing technical strides
of magnetic recording, recently emphasized
Especially adaptable for use in
DRIVE-IN THEATRES
Write for details
AUTOMATIC DEVICES COMPANY
1035 Linden St.
Export Offic
Allentown. Pa.
220 W. 42nd St., N. Y. C.
The New Ideal
SLIDE BACK CHAIR
THE
installed in
PLAYHOUSE
Washington, D. C.
THEATRE CLEANING MADE EASY
with
TOUMAOO
THEATRE BLOWER
Concentrates on the floor, in aisles, between and under
seats all the force ol a blast of clean, dry wind moving
at 235 miles per hour.
Sweeps away instantly all boxes, candy and gum
pers, trash and Utter, dust and dirt.
Acts auickly—covers entire auditorium in brief epace of
time—-leaves your theatre fresh and clean.
Cuts maintenance costs. Reduces time and labor. Does
a better job than other methods.
Learn what other theatre owners say.
Write for Literature or Free Demonstration
BREUERelIECTRIC MFG. CO.
5132 Ravcnswood Ave., Chicago UO, III.
PHILLIPS CARBON SAVERS
Safety for
Positive Carbons
for
"Posture Positive"
G3G Ninth Avenuo, Now York, N. Y.
714 N. E. First Avenue, Miami, Fla.

that "within two years time, magnetic recording
would replace the present method
of sound recording for motion pictures."
Some of the advantages of magnetic recording.
Becker pointed out are: It can be
played back immediately. It can be used
over and over again. It doesn't have to be
processed. Technically, it has a greater
signal-to-noise ratio, permitting a wider
volume range of recording.
Robert E. Oberholtzer. chief plant engineer
of James Lees & Sons. Bridgeport.
Pa. who recently visited many European
textile plants and several expositions, found
that German textile machinery had not
been too badly damaged by the war. Oberholtzer
states that imports of raw material
started to flow into Germany late
last year and that attempts are now being
made to get many plants under way, rather
than a few with high production.
United States Vending Corp. announces
that its first 500 refrigerated candy vendors
are now on location. Their coast-tocoast
experience on 500 vendors according
to a recent announcement, has confirmed
the predictions of operators and candy
manufacturers that refrigeration plus sufficient
capacity will sell more candy to
the same group of people.
Harold Royster, district supervisor of
Paramount-Publix, Albany. K.Y., will head
a company which is being organized to
build and operate a drive-in near Poughkeepsie,
which does not yet boast an
ozoner.
The Plattsburg Drive-in, 200-car airer
built by Ben Hobbs between Plattsburg and
Dannemora. N. Y. was recently opened for
business.
Herb Jack, representative of the Kroehler
Mfg. Co., public-seating division, was
recently in Seattle, from Los Angeles,
reminiscing about old Seattle days when
First Avenue was known as Front Street.
Arlie Beery, district representative of
Manley, Inc. from Denver, visited Salt
Lake City a short time ago, to show Manley
products at the convention of the Tristates
theatres.
John Bohannon, owner of the Bohannon
Theatre, Hatch, N. M., has announced the
purchase of the Mission Theatre from Wilson
and Marlin Butler of Albuquerque. Bohannon
has announced that the house
which bears his name will be remodeled.
The house is to include a cry room and
will be enlarged.
The Arcata Theatre, Aixata, Calif, has
reopened after a remodeling job which increased
the seating capacity from 607 to
900. Other improvements made in the
Arcata included new heating and air conditioning
systems, acoustical plaster, newtype
lighting, and Simplex projection
equipment.
The Rawlins Opera House of the town
by that name in Wyoming, closed more
than a quarter of a century, is due for a
general facelifting before its reopening
this fall as a member of the Fox Intermountain
Theatre circuit.
The Exhibitors Supply Co. and the Cine
Theatre Supply Co., of St. Louis. Mo. have
been merged into one organization under
Arch Hosier as president and general man-
I Continued on next page)
A SEAT
HERMETICALLY
That's all it costs to equip the average theatre
with the finest lenses money can buy.
Your patrons pay to see the picture.
Isn't it smart to project the
finest picture possible?
ONE-PIECE
MOUNT
j^ ssiiPEK-ssKAPiiiTKSS Give You . . . }->^
• BRILLIANCE
• CONTRAST .
• SHARPNESS
• VALUE
the fastest lenses made: f/1.9.
with durable coated optics,
that only a six-element anastigmat
can achieve.
one-piece mount, hermetically sealed to
last a lifetime.
Get full details of all Snaplite lenses in Bulletin
204, from your local theatre supply house.
2 Franklin Avenue / _^ —^0 /
Brooklyn 11, New York K^fHtCOC COItPORATIOK
YOUR ASSURANCE OF THE BEST!
WENZEL
"Smooth -Running"
PROJECTOR
You are assured of "Smooth-Running" performance
with the Wenzel time-proven projector.
Use Wenzel's precision replacement parts . . .
and your present equipment will do a smoother
running job.
Write for folder No. WC-19 on
PRO-i projector mechanism
WENZEL PROJEaOR COMPANY
2509-19 S. Stale SI. Chicago IG, ni. ,
^
i
BOXOFFICE : : July 17, 1948 51

about PEOPLE
and PRODUCT
(Continued from page 51)
ager. J. Eldon Peek of Oklahoma City, who
controlled Exhibitors Supply, and Hosier
own all of the stock of the merged equipment
and supply concern on a 50-50 basis,
it is understood.
Minnesota Amusement Co. plans to renovate
and completely remodel the 1,000-
seat Colonial theatre, at Watertown, S. D.,
closed since 1937. The new house is to
be known as the Plaza.
Sioux City. Iowa's first drive-in opened
recently. The project cost $225,000 and
occupies a 40-acre tract on Highway 75 at
29th street. The owners are L. E. Davidson
and J. P. Kampmeyer sr.
The Ballantyne Co. of Omaha, Neb.,
says India wants more motion picture
equipment—and quickly. It recently sent
out a rush order of 20 pairs of soundheads
and bases. The three-ton order left Omaha
by express to catch a New York boat that
was sailing during the week.
Intallation of a new refrigeration cooling
plant has been completed at the Dodge,
E
No Attraction Is Worth the Price
If Your Theatre Is Dirty
You can't expect people to enjoy your presentation if a
trip to your theatre means soiled clothing.
Why risk loss of patronage and deterioration of
furnishings when a Super makes it so easy to keep
your theatre really clean.
Light-colored clothes and shoes are easily soiled
and even ruined in a poorly cleaned house.
Air Conditioning blows dirt about and polutes
the air, spreading infections. Don't
take these risks to your patronage when
you can economically
avoid it with a Super.
Ask your supply dealer
about the 5-day trial.

the construction of a 500-car drive-in to be
built just outside Elizabetlitown on tlie
Louisville highway.
John G. Mulder of Eastman Kodak Co.'s
film-quality control staff has been elected
an associate member of the Oval Table
Society, an honorary organization devoted
to advance of "the art and science of photography."
Other Kodak members of the
Oval Table Society in Rochester include:
Dr. C. E. Kenneth Mees, Harold M. Bennett,
Robert W. Brown, John G. Capstaff,
John I. Crabtree, Donald McMaster, James
E. McGhee. Fenwick G. Small, and Adolph
Stuber who is a commissioner of the society.
The president is Joseph M. Bing
of New York.
^
for PROJECTION ROOM
ACCESSORIES & SUPPLIES
^/
Altec Service and Altec Lansing offices
have been moved from 250 W. 57th St. to
161 Sixth Ave., New York 13, as of June 28.
The new telephone number is Algonquin
5-3636. Warehouse and electronic laboratories
now at 533 W. 57th St. will be
moved to the new address July 23. New
York district offices of Altec Service remain
at 250 W. 57th St.
The Carpet Industry has set its 1948
production sights high, reports the N. Y.
Journal of Commerce. If output continues
at its present rate, a new record of
85 million yards may be attained. This
would be a gain of 12 million yards over
the number of square yards produced in
1929.
Fountain-Cabinet Division of the Liquid
Carbonic Corp., Chicago, has recently
added seven new men to its sales staff, according
to an announcement by M. D.
Reber, Soda Fountain sales manager. E. E.
Patterson covers Southeastern Texas ; Wendell
Wilder travels northern Missouri ; L. M.
Brown covers western Pennsylvania; R. H.
Chambers headquarters in Pittsburgh; E. R.
Booth travels Central Ohio; Collin Mac-
Killop represents the company in Western
Ohio and W. E. Marquis covers Michigan
with the exception of Detroit.
H. F. McCann, formerly a salesman in
Detroit, has been promoted to sales supervisor
of the fountain-cabinet division in
the eastern region, it was announced by
M. D. Reber, Soda Fountain sales manager
of Liquid Carbonic.
^y
MODERNIZE
H'l)
• FILM SPLICERS • FILM MARKERS
FILM CEMENT • FILM CEMENT APPLI-
CATORS • REWINDS • STEREOPTICANS
WASTE CANS • PROJECTIONISTS STOOLS
REWIND TABLES • FILM CABINETS • REELS
CARBON SAVERS • REEL END ALARMS
UTILITY BLOWERS • STEP-ON CANS
LENS CLEANERS • BAK-LASH ELIMINATORS
'Everything for the Proiection Room'
^J ATI ONAL
with this
STREAMLINED
Ticket Box
Model TB-100
^
Edwin C. Pease, formerly assistant general
sales manager of the carpet division
of James Lees and Sons Co., Bridgeport,
Pa. has been made director of promotion
and research. Pease will direct the merchandising
phases of the company's business,
including sales promotion, advertising
and commercial research.
Devoe & Raynolds' reference work on
wallpaper, its history, manufacture and
uses, is again available. The book includes
instructions on estimating quantities,
suggestions on choosing the proper
paper for a particular job; notes on pro-
( Continued on next pagei
Complete
Satisfaction
in Theatre
•'
Seating
lU
le.
W
Outstanding Features
• Sturdily Constructed of
20 Gauge Steel
• Cast Aluminum Top Finished
in Black Baked Enamel
(Bottom of Cast Aluminum)
• Steel Ticket Hopper
• Piano Hinge Door
• Cylinder Lock with Two Keys
• Sand Blasted Glass Window
• Chrome Handles
• Scientifically Designed
• Lifetime Service
Convenient, efficient—enhances
appearance of theatre lobby.
Marproof— retains its original
ndefiniiely. Choice of Mandarin Red,
and Burnt Orange. Special colors also
ic for Bulletin 455.
A/ Better Dealers Ev yti'her
GoldE Manufacturing Co.
1220-A W.Madison St., Chicago 7, U.S.A.
IDROLL THEATRE SUPPLY CO
925 W. JACKSON BLVD.
^^ms
dUf/J^ f^
CHICAGO 7. ILL.
t
BOXOFFICE : : July 17, 1948 53

H. V. (ROTUS) HARVEY— Partner
of Westland Theatres (18
Theatres), San Francisco, Calif.;
also President of PCCITO—says:
"Years of experience b-sve
proven that sound service is
a must. RCA Service has
proven most satisfactory."
To get the benefits of RCA Service
—write: RCA SERVICE COMPANY
INC., Radio Corporation of America,
Camden, New Jersey.
engineers and producers of
oldest, most experienced technicians,
Block Light materials and
equipment, Swjtzer hot the know-how that assures
satisfaction.
Foscinating murals and dramatic atmospheric
|« effects are easily ond inexpensively created with
"GLO-CRAFT'
PERMANENT FLUORESCENT PAINTS AND LACQUERS
and
THEATRICAL BLACK LIGHT EQUIPMENT
Write todoy for delaift on how to give your
n £0££ /
Lf Ate • Iheoire distinction in decorotion.
SWITZER mOTHERS, INC.
CURTAIN
CONTROLS AND TRACKS
' Silenf • Smooth • Autoi
FHH CATAIOG
VALLEN, INC. AKRON, OHIO
ahoui PEOPLE
and PRODUCT
• Continued from page 53)
tective coatings, cleaners, comparative labor
charges for various types of papers,
novel uses: paperhangers' tools and accessories.
The Theatre Service division of the RCA
Service Co. has announced overseas assignments
for three members of Its staff.
Howard W. Hyler of the Philadelphia district
left on a five to six week assignment
in Europe and Africa, William J. Bradley
of the Atlanta district will spend four
to five weeks in the Carribean and Panama
areas and Robert G. Davis of the San Francisco
district, is off for three to four weeks
in Alaska.
The United States Testing Co., Inc. of
Hoboken. N. J. is expanding its facilities
for weather-testing materials and products
of all kinds by completing arrangements
for a proving ground operation in
Miami, Fla. This area was selected because
the number of days of intense sunshine,
free from cloud interference, give
wide scope to weathering tests at various
seasons of the year.
H. M, Bessey has been designated executive
vice-president of Altec Service and
A. A. Ward, vice-president in charge of
manufacturing, according to a recent anncun'^ement
made by G. L. Carrington,
president. Officers re-elected to the board
were: G. L. Carrington, president: H. M.
Bessey, A. A. Ward, P. F. Thomas, treasurer:
and R. J. Belmont, assistant secretary-treasurer.
John Poetker of the John Poetker Co.,
Cincinnati, was elected president of the
Candy Jobbers Ass'n at the Chicago convention
held last week. This was the largest
meeting with the best registration and the
largest number of exhibits in the history of
the organization. Theatre concessioners
were very much interested in many new
items that will find their way into the
theatres very soon.
Michael J. De Angelis, architect, announces
the removal from his present location
to larger offices in the Cutler Bldg., 42
East Ave., Rochester 4, N. Y. Telephone
Stone 5338.
DeVry Doubles Its Space
For Hollywood Oiiice
The new Hollywood, Calif., offices of the
DeVry Corp. are located at 5121 Sunset
Boulevard.
At the home office and factory in Chicago,
W. C. "BiU" DeVry, president, reported
that the change in location of the
Hollywood offices to more spacious quarters
was necessitated by expanded markets
and increased acceptance of DeVry 16mm
and 35mm motion picture sound equipment.
The announcement states that increased
warehouse facilities of the new Hollywood
headquarters will help speed the delivery
of DeVry's new "Bantam" sound film projector,
and it will enable Joe Norman, manager
of the Hollywood division and his staff
of sales and service technicians, to render
better and faster service.
INDEX
OF ADVERTISING IN THE MODERN
THEATRE SECTION
. 22
Adler Silhouette Letter Co 29
Altec Lansing Corporation 44
American Mat Corporation 46
American Popcorn Company 22
American Seating Co, 49
Anemostat Corp. of America 12
Automatic Devices Company 50
Ballantyne Company, The 48
Bausch 6, Lomb Optical Company 44
Breurer Electric Mfg. Co. 50
Century Projector Corporation 52
Drincolator Corporcrtion 19
Droll Theatre Supply Co 53
Forest Manuiacturing Company 49
Fremont Rubber Co 6
,.
General Electric Co 27
General Register Corporation 39
GoldE Manufacturing Co 53
Hertner Electric Co 45
Heywood-Wakelield Cempany 52
loe Hornslein. Inc. SO
Ideal Seating Company 33
International Projector Corp Back Cover
Irwrin Seating Company 53
Kayline Company
Kollmorgon Optical Corporation 51
LaVezzi Machine Works 46
Manley, Inc. 21
Motiograph, Inc 35
National Carbon Company 4
National Super Service Company 52
National Theatre Supply Co 53
Novelty Scenic Studios, Inc 49
Phillips Corbon Savers 50
Pittsburgh Plate Glass Co 5
Poblocki 4 Sons 42
RCA Engineered Products Dept. 2 & 16
RCA Service Company, Inc, 42, 47. 50, 54
Simonin of Philadelphia 20 & 22
S,O.S. Cinema Supply Corporation 52
Sportservice. Inc 20
The Strong Electric Corp. 37
Switzer Brothers. Inc. 54
Textileather Corporation 31
United States Air Conditioning Corp. 3
United States Rubber Co. 43
Universal Corporation 47
Vallen, Inc. 54
Wagner Sign Service. Inc, , 23
Wenzel Projector Company 51
54 The MODERN THEATRE SECTION

^OXOrt-ICt BAROMETER • EXHIBITOR HAS HIS SAY
|EATURE CHART • REVIEW DIGEST • SHORTS CHART
IHORTS reviews • FEATURE REVIEWS • EXPLOITIPS
BookinGuidc
BOXOFFICE
FIRST RUN REPORTS
This chart shows the records made bj
pictures in five or more of the 21 key cities
checked. As new runs are reported, ratings
are added and averages revised.
BAROMETER
TOP HIT OF THE WEEK
The Emperor Waltz
San Francisco 210
Seattle 210
Cincinnati 200
Computed in terms of percentage in
relation to normal grosses. With 100
per cent as "normal," the figures
show the percentage above or below
that mark.
AU My Sons (U-I) 130 98 95 110 90 85 140 100 100 145 155 100 120 90 109
Anna Karenina (20th-Fox) 85 140 104
Another Part of the Forest (U-I) 130 90 90 70 65
B. F.'s Daughter (MGM) 90 85 95 110 100 75 90 80 90 110 140 100 100 110 95 110 130 90 100
Berlin Express (RKO) 120 100 90 90 95 90 125 100 80 95 115 70 97
Best Man Wins (Col) 100 100 97
Big City (MGM)
Big Punch, The (WB)
Bush Christmas (U-I)
Christmas Eve (UA) 90 118 115 120 75 90 123 85 90 115 100 140 140 85 78 78 90 125 70 170 45 102
Cobra Strikes, The (EL) 90 100 75 100 110 90 88
Coroner Creek (Col) 90 100 135 103
Dear Murderer (U-I) 90
Emperor Waltz, The (Para) 115 140 170 245 140 175 115 140 210 210 170
Fighting Father Dunne (RKO)
Fort Apache (RKO) 180 90 150 180 160 120 150 100 110 120 170 225 100 140 115 120 160 200 185 130 145
Four Faces West (UA)
Fuller Brush Man, The (Col) 101 140 200 145 130 157 250 145 140 140 140 147
Fury at Furnace Creek (20th-Fox) 75 95 100 95 85 150 100 85 65 110 130 105 160 85 104
Give My Regards to Broadway (20-Fox) 150 90 140 100 128 120 150 120 90 125 140 120 130 85 160 100 122
Green Grass of Wyoming (20th-Fox) 125 70 130 110 90 105 90 90 95 130 150 95 90 90 85 90 85 85 110 70 99
Hatter's Castle (Para) 100 100 90 95 100 95 110 60 130 98
Jassy (U-I) 100 100 90
Kings of the Olympics (UA) 95 100 100 96
Letter From an Unknown Woman (U-I) 130 100 95 70
Old Los Angeles (Rep) 100 85 lOO 125 85 125 100 98
On an Island With You (MGM)
On Our Merry Way (UA) 140 80 140
Pirate, The (MGM) 100 82 105 130 100 90 140 150 140 100 120 180 120 119
Raw Deal (EL)
160 85 116
River Lady (U-I)
115 70 90 100 105 120 80 85
Romance on the High Seas (WB) 150 120 90 50 90
Secret Service Investigator (Rep) 90 85 100
70
Shepherd of the Valley (20th-Fox)
90 88 90 70 60 70 130 90 90 100 70 100 85 110 68 85 70 75 100 75 86
Silver River (WB)
100 110 105 120 100 110 100 120 100 140 150 115 140 100 90 95 135 110 160 100 115
So Well Remembered (RKO)
100 100 90 112 110 80 100 101
Summer Holiday (MGM) 100 80 40 98 65 80 160 110 90
Trapped by Boston Blackie (Col)
Up in Central Park (U-I)
Wallflower (WB) 100 90 90
Waterfront at Midnight (Para)
JOXOFFICE BookinGuide :: July 17, 1948

'
EXHIBITOR HAS HIS SAY
ABOUT
PICTURES
Just as the Barometer page shows first run reports on current pictures, this
department is devoted for the most part to reports on subsequent runs, made by
exhibitors themselves. A one-star contributor is new. two stars mean the exhibitor
has been writing in for six months or longer, and a three-star contributor
is a regular of one year or more, who receives a token of our appreciation. AU
exhibiton welcome.
COLUMBIA
It Had to Be You (Col)—Ginger Rogers, Cornel
Wilde, Percy Woram. This is a very good
comedy. Everyone was pleased and I received
many fine compliments. You can't go
wrong with this one. Played Sun., Mon.
Weather: Stormy.—A. L. Burke jr., Venita Theatre,
Herculaneum, Mo. Small town patronage.
4^Iolson Story, The (Col)—Larry Parks, Evelyn
Keyes, William Demarest. This is a very
sad story indeed. We stalled playing it so
lost money on it—and that isn't funny. Played
Mon. through Sat. Weather; Mild—and rain.
—Harland Rankin, Erie Theatre, Wheatjey^
Ont, Small town patronage.
Keeper of the Bees (Col)—Michael Duane,
Gloria Henry, Harry Davenport. They didn't
like "Bees" in Tilbury. I guess too many of
them felt they got stung. However, it is not
a bad picture. Played Fri., Sat. Weather:
Mild.—Harland Rankin, Plaza Theatre, Tilbury^
Ont. Small town patronage.
Relentless (Col)—Robert Young, Marguerite
Chapman, Willord Parker. This is fair. Technicolor
always helps an outdoor picture. The
story was slow, as well as the action. I
would say it is a second-grade western.
Played Wed. through Sat. Weather: Splendid.—M.
W. Mattecheck, Mack Theatre, Mc-
Minnville, Ore. City and county patronage.
Sing a Song of Six Pants (Col)—Short. The
Three Stooges seem to have more draw than
the main feature sometimes. At least I can
count on extra business when they are on
the bill. Played Wed., Thurs. Weather: Fair.
—A. L. Burke jr., Venita Theatre, Herculaneum,
*
Mo. Small town patronage.
To the Ends of the Earth (Col)—Dick Powell,
Signe Hasso, Maylia. This is nothing to write
home about—just fair entertainment, it seemed
to me. Played Mon., Tues. Weather: Rain.
Harland Rankin, Beau Theatre, Belle River,
Ont. General patronage. * * *
EAGLE LION
Big Fix. The (EL)—lames Brown, Sheila
Ryan, Noreen Nash. This is a very good picture,
but many expected it to be an all basketball
picture and stayed away. Business
below average. Played Fri., Sat. Weather:
Fair.—Ralph Raspa, State Theatre, Rivesville,
W. Va. Rural patronage. * * «
T-Men (EL)—Dennis O'Keefe, Mary Meade,
Alfred Ryder. This is a good action picture
with possibilities. It should do well in small
situations that like this type. Played Mon.,
Tues. Weather: Mild. — Harland Rankin,
Plaza Theatre, Tilbury, Ont. Small town patronage.
* •
METRO-GOLDWYN-MAYER
Beginning or the End, The (MGM)—Brian
Donlevy, Robert Walker, Tom Drake. This is
absolutely tops in every respect. It is a true
story woven into an absorbing and thrilling
screen epic. Don't fail to boost it. My business
was off, for some dim reason, but Metro
sold it right, so it didn't hurt much. I think
I'll rebook it later, after school starts.—Frank
E. Sabin, Majestic Theatre, Eureka, Mont.
Small town patronage. *
High Wall (MGM)—Robert Taylor, Audrey
Totter, Herbert Marshall This picture failed
to earn film rental, although it was a fair
show. It seems that Robert Taylor does not
draw any more unless he is in an out-and-out
action picture. Played Wed., Thurs. Weather:
Good.—E. M. Freiburger, Paramount Theatre,
Dewey, Okla. Small town patronage. * * *
Hucksters, The (MGM)—Clark Gable, Deborah
Kerr, Sydney Greenstreet. After seeing
Gable in GWTW two weeks previous, it
was quite a let-down to see how much older
he looked in this picture. That sardonic,
twisted, cynical smile he used didn't help any,
so comments were about evenly divided.
Some liked it, some didn't. Ava is strictly
okay with us but Miss Kerr (rhymes with
star,
side.
you know) is too
We red-blooded
much on
Americans
the British
like real
red-blooded American girls, same as they do
down in Dogpatch, U.S.A. Played Sun., Mon.
Weather; Fine.—I. Roche, Vernon Theatre,
Vernon, Fla. Small town and rural patronage.
* *
If Winter Comes (MGM)—Walter Pidgeon,
Deborah Kerr, Angela Lansbury. In spite of
a fine cast, this one did only fair business,
mostly because in this German community,
English pictures are not popular. This film
is good of its kind but was not a businessgetter
here.—L. E. Palmer, Iris Theatre, Postville,
Iowa. Small town
*
patronage.
Merton of the Movies (MGM)—Red Skelton,
Virginia O'Brien, Gloria Grahame. This is
a fair comedy that played to a full house.
Played Wednesday. Weather: Rain.^. E.
Rougeau, Club Theatre, Seven Sisters Falls,
Man. Small town and rural patronage. * * •
Romance of Rosy Ridge, The (MGM)—Van
Johnson, Thomas Mitchell, Janet Leigh. This
is very good. Plenty of action and a story
which gives Van Johnson a chance to show
his acting ability. It was well received here
,
Public Tired of Murder:
Little Vices in Films
lyj W. MATTECHECK of the Mack Thetre
at McMinnville, Ore., adds bis to
other protests about so much murder on
the screen:
"There is entirely too much killing going
on. Surely people can get along without
always committing murder. They
may not be the best of friends, but as a
rule they do not shoot it out.
"Also, the public is hungry for comedies
and there are very few good ones
on the market, and not too many of the
ordinary ones. Even the cartoons, which
used to be entertaining and Uked by
young and old alike, are running out of
ideas.
"Again, is it always necessary to carry
a glass of liquor around? Couldn't a cup
of coffee be sometimes substituted?
Everybody does not drink booze. Also, is
necessary on any and every occasion to
it
pull out a cigaret and light it so that
everybody can see it? What do the
tobacco companies pay the producers for
this type of publicity? You cannot deny
that on the whole it is intended to stimulate
the sale of tobacco.
"The public is fed up on a lot of these
little vices that have no bearing on the
story, being put into family pictures."
Stress Political Angle
For Club Women
STATE OF THE UNION (MGM) —
Spencer Tracy, Katharine Hepburn, Van
Johnson. This is not particularly entertaining
for youth but excellent entertainment
for intelligent adults. Make it a
point to bring in those politically-minded
dub women, etc., and you %vill have praise
galore. Played Wed., Thurs. Weather:
^
Fair.—C. J. Otts, Royse Theatre, Royse
City, Tex. Small town patronage. * *
and made a nice showing at the boxoffice.
Played Sun., Mon. Weather: Fair.—Mrs. Pat
W. Murphy, Queen Theatre, HoUiday, Tex.
*
Oil field and small town patronage.
MONOGRAM
Black Gold (AA-Mono)—Anthony Quinn,
Katherine De Mille, Elyse Knox. This is a
great picture and if exploited well, should go
over. It is well worth booking. Played Wed.,
Thurs. Weather: Rain. — Harland Rankin,
Plaza Theatre, Tilbury, Ont. Small town patronage.
* • *
Joe Palooka in the Knockout (Mono)—Leon
Errol, Joe Kirkwood, Elyse Knox. If your patrons
go for the Palooka series, you can't pass
this one up. An ideal little program picture
for the small town. Business was okay despite
a rainstorm. Monogram has several excellent
series pictures. Played Thursday j
only. Weather: Rain. "Art" V. Phillips, Hay- j
mond Theatre, Cromona, Ky. Mining and
*
rural patronage.
PARAMOUNT
Adventure Island (Para)—Rory Calhoun,
Rhonda Fleming, Paul Kelly. This is a fair
action picture that we doulDled with "Border ^
G-Man" (RKO) to fair business. Played Sat--)
•
urday.
Rougeau,
Weather;
Club Theatre,
Clear and
Seven
E.
'|
warm.— J.
Sisters Falls, i
Man. Small town and rural patronage. * " *
Mr. Reckless (Para)—William Eythe, Barbara
Britton, Walter Catlett. Here is a good --
little picture that is bound to please in any s--
small town situation. There is action, suspense
and humor for all types of patronage.
Fri., Sat. Weather: Fair.—A. L. Burke jr.,
Played
Venita
Theatre, Herculaneum, Mo. Small town patronage.
*
Seven Were Saved (Para)—Richard Den- ;
riing, Catherine Craig, Russel Hayden. Thisj
is very good—an entertaining feature that?
we double billed. Played Fri., Sat.—JamesJ
C. Balkcom jr.. Gray Theatre, Gray, Ga. Small J
town patronage. • • • .
Wild Harvest (Para)—Alan Ladd, Dorothy.
Lamour, Robert Preston. This wasn't a bad^
picture but in Ontario we are plagued with.J
"adult entertainment" classification. They^
think they are actually committting a sin,
if they go to one of these. Played Wed.,
Thurs. Weather: Mild.—Harland Rankin,'
Plaza Theatre, Tilbury, Ont. General pa--
tronage. * *
RKO RADIO
UBachelor and the Bobby-Soxer, The (RKO)
Cary Grant, Myrna Loy, Shirley Temple. This
should go well anywhere. Everywhere wa
played this, it took, although I believe it
was sold a little too high. Played Fri., Sat.-
Weather: Warm.—Harland Rankin, Erie Theatre,
Wheatley, Ont., General patronage. * * \^
Borden G-Man (RKO)—Reissue. GeorgM
O'Brien, Laraine Johnson, Ray Whitley. Thiffi
is a fair western enjoyed by everage attendance.
We doubled it with "Adventure Island';
(Para). Played Saturday. Weather: Clecnfand
warm.—J. E. Rougeau, Club Theatra^
Seven Sisters Falls, Man. Small town an

1.
'
I rural
,5
raaire
Trevor, Walter biezat. ii youi >.«>.....

FEATURE CHART
release date. Production number is at right. Number in parentheses is running timaS
iurnished by home office of distributor; checkup with local exchanges is recommend
R—is review date. PG—is Picture Guide page number. Symbol U indicates BOXOFI3(|
Blue Ribbon Award Wiiuier. Symbol O indicates color photography.
I
SEPTEMBER 6
[5] (65) Mystery 821
BULLDOG DRUMMOND
STRIKES BACK
Ron Randell
Gloria Henry
B—Aug. 23—PO-850
fU (86) Comedy 801
SONG OF THE THIN
MAN
WUllam Powell
Myrna Loy
Keenan
B—Aug.
Wynn
2—Pa-844
SEPTEMBER 13 SEPTEMBER 20 SEPTEMBER 27
[19] (87) Mystery 803
THE ARNELO AFFAIR
lohn Hodiak
George Murphy
Frances Gilford
R—Feb. 15—PG-790
(27| (68) Mus-Com 827
WHEN A GIRL'S
BEAUTIFUL
Adele Jergens
Marc Piatt
Patrica White
Stephen Dunne
R—Sept. 27—PG-859
g
(72) Drama 710
RAILROADED
John Ireland
II—Oct. 18—PG-86e
OCTOBER 4
OCTOBER 11
OCTOBER 18
(67) Drama 905
(1(1) Musld
961
jj]
KEY WITNESS
[m] 156) Western
BUCKAROO FROM ©DOWN TO EAl
John Beal
POWDER RIVER
Trudy Marshall R—Nov. 15— PG-873
R. Hayworth-L.
R—Aug.
Pail
8—Pa-8< I
Jimmy Lloyd
|i8| (67) Comedy
R—Sept. 6—PG-884 6L0NDIE IN THE
1^ (68) Musioll
SWEET GENEVIdI
911
DOUGH
R—Sept. 27—PG-869
J. Porter-J. Lydon
B—Sept. 20—P(}-f I
[T] (93) Com-M;st 802 [n] (87) Comedy 801 (88) Drama 803
GREEN FOR DANGER OUT OF THE BLUE
ll]
BURY ME DEAD
Sally Gray-Trevor Howard Brent-Mayo-Bey
Murk Daniels
R—Aug. 16—PG-848 R—Sept. 6—PG-853 R—Oct. 11—PO-864
[u| Il8| (61) Western (53) Western 755
756
RETURN OF THE LASH FIGHTING VIGILANTES
Al "Lash" La Rue Al "Lash" La Rue
R—Nov. 16—PG-873 R—Nov. 29—PO-877
{T{ (118) Drama 802 (118) Drama 804
|iol (82) Corned; 805
©UNFINISHED DANCE SONG OF LOVE
|7]
MERTON OF THE
Margaret O'Brien
Katharine HepburB MOVIES
Cyd Cbarlsse
Paul Henreld
Red gkelton
Karln Bootk
Robert Walker
R—Aag. 9—P0-»4e B—Jul; 26—PG-841
Virginia O'Brien
B—July 19—PO-839
OCTOBE
|5{ (88) Westa
CHEYENNE TAI
OVER
B—Dee. 27—Pfl
|2|| (68) West^ I"
BLACK HILLS
;
B—Feb. 14—PO
[e] (55) Urami 62;
AOBIN HOOO OF
MONTEREY
Qllbert Boland
Evelyn Brent
Cbrls-Pln Utrtln
1^ (68) Drama 62i
NEWS HOUNDS
Leu Gurcey
Ollrstme Mclulyre
Bowery Boys
K—June 21—PO-831
Allied Artists
16] (89) Outd'r-Dr AA2
dLACK GOLD
.\nthony Quinn
U—June 28—Pa-833
2^ (59) Western 673
FLASHING GUNS
li—Jan. 31—PG-895
g
(92) Drama 4701
WILD HARVEST
Alan Ladd
Dorothy Lamour
Robert Preston
Lloyd Nolan
R—Aug. 9—PO-SIB
(56) Dram I
|T| (63) Western 685 [u] (72) Drama 4701 (72) Comedy 4702
jii] |5)
RIDIN' DOWN THE HIGH TIDE
JOE PALOOKA IN THE PRAIRIE EXPREll
TRAIL
Don
KNOCKOUT
Johnny Mack Bro' f
Castle
Jimmy Wakel;
Anabel Shaw
Belmont
Vlrghila
Joe KIrkwood ]r.
CannonbaU" Taylor Lee Tracy
Elyse Knox
Raymond Hattoo
Beverly Jobm R—Aug. 9—PQ-845 Leon Errol
R—Aug. 80—PG-881
|to{ (67) M'drama 4702
©ADVENTURE ISLAND
Rory Calhoun
Rhonda Fleming
Paul Kelly
R—Aug. 23—PQ-881
Group 1
Special
(97) (95) Comedy 80j
f
UBACHELOR AND THl
BOBBY-SOXER
Drama
rHE LONG NIGHT
denry Fonda
Gary Grant
tiarbara Bel Geddeg
Myrna Loy
Ann Dvorak
Shirley Temple
R—June 7—PG-826
Vincent
8—June
Price
7—PQ-828
(107) Musical 724
©MOTHER WORE
TIGHTS
Betty Qrable
Dan Dalle;
Mona Freeman
K—Aug. 30—PG-852
[|] (102) Drama
PERSONAL COLUMN
(formerly LURED)
George Sanders
Lucille Ball
Charles Coburn
K-^uly 1»—PQ-839
(68) Drama i2
iJ]
EXPOSED
Adele Mara
Hubert Scott
«—Sept. 20—Pa-887
Reissues
Herald (Negro)
(55) Drama S-1
J3]
|o| (69) Mus-Com X-2
RACKETEERS
BOY, WHAT
Preston
A GIRL!
Foster
.Melvyn Douglas
rim Moore
(S] (74) Drama
Glwood Smith
S-2
Sheila (juyse
CALL IT MURDER Duke William
Humphrey Bogart B—Feb. 15—PG-790
Richard Whcrf
(99) Drama 725
KISS OF DEATH
Victor Mature
Brian Donlevy
Coleen Gray
B—Aug. 16—PO-847
,u| (93) Comedy
HEAVEN ONLY KNOWS
Robert Cummings
llrlan Donlcry
.Vlarjorle Keynelda
It-Aug. 2—PG-84il
^
(98) Drama 621
jrtlFTWOOD
iiuth narnck
Salter Brennan
Dean Jagger
B—Noi. 16—PG-784
Reissue
(US) Drama 72
HOW GREEN WAS M\
VALLEY
Walter Pigeon
(62) Drama 726
SECOND CHANCE
R—July 26—PG-S42
Special
(105) Comedy S51
yOSECRET LIFE OF
WALTER MITTY
Daimy Kaye
Virginia Mayo
B—Jul; 19—PO-840
Reiss(ie
(90) Drama
SWAMP WATER
Walter Brennan
Walter Huston
Anne Baiter
Dana Andrews
|T] WS9) Western 751
THE WILD FRONTIER
Allan "Rocky" Lane
Eddie Waller
Jack Holt
R—Oct 11—PG-86I
Maureen O'Hara
Richard Haydn
Victor McLagleo
Vanessa Brown
R—Sept. 27—PG-869
(89) Comedy
MAD WEDNESDAY
Harold Lloyd
Frances Bamsden
B—Keb. 22—fU-TK/
Special
(73) Comedy 891
OFUN AND FANCY
FREE
Edgar Bergen
Dinah Shore
Luana Patten
R—Aug. 23—PG-849
[T] (119) Drama 729 Reissues
FOXES
Rex Harrison
OF HARROW
[lo] (93) Drama 740
THE MARK OF ZORRO
Power-Darnell
[w| (103) Drama 741
DRUMS ALONG THE
MOHAWK
Claudette Colbert
(123) Comedy
MONSIEUR VERDOUX
Charles Chaplin
Martha Raye
R—Apr. 26—PG-813
[l|] (75) Outd'r-Mus 648
WON THE OLD SPAN-
ISH TRAIL
Roy Rogers
Tito Guliar
Jane Frazee
Andy Devlne
R—Nov. 1—PG-87*
(90) Drama
CHRISTMAS EVE
George Raft
George Brent
Joan Blondell
Randolph Scott
E—Oct. 8—PG-873
Special
(103) Comeib
MAGIC TOWN
lames Stewart
Jane Wyman
B—Aug. 30—PO-
(n) (78) Drama 4704 Herald (Negro)
(71) Mys-Di
|5l
THE BURNING CROSS PI (70) Musical X-1 DRAGNET
H;mk Daniels
SEPIA CINDERELU Henry Wllcoxoo
Virginia Patton
Bill; Daniels
Mary Brian
R^uly 26—Pa-843 Sheila Ouyse
Virginia Dale
Tondalayo
Douglas Dumbrfflnl
Ruble Blakey R—July 12—P

I
w
CHECK RUNNING TIME WITH LOCAL EXCHANGES
2?5 JVEMBER 1 NOVEMBER 8 NOVEMBER 15 NOVEMBER 22 NOVEMBER 29 DECEMBER G
Mil It
n
, Western
ROUNDUP
iota
PtEII «t. 11—PO-MJ
f«t».i
f«t»-l I,
981
(III
li^$r) Outd'r-Dr 104 Reissue!
S'M niRN OF RrN TIN [T] (110) Drama 735
TIN MAN IN THE IRON
»—PO-871 MASK
m m
-»ilH
I,
M) nesttrn 758
ETC MESA CITY
Bue
I. 31—PQ-896
(86) Comedj 929
HER HUSBAND'S
AFFAIRS
R—July 28—PG-841
[e] (TO) Musical 919
TWO BLONDES AND
A REDHEAD
I!— Dec. 27—PG-885
[s] (76) Drama 740
GENTLEMAN AFTER
DARK
|]3] (68) Mystery 917
LONE WOLF IN
LONDON
Oenild
Mohr
Nancy Saunders
It—Jan. 17—Pa-892
[is) (89) Drama 805 (82) Drama 807
WHISPERING CITY BLONDE SAVAGE
I'aul Lukas
Lief Erickson
R—Not. 22—PO-876 tlale Sherwood
[i6J (81) Drama 806
U— Oct. 11—PO-864
LOVE FROM A
STRANGER
R—Nov.
15-PO-873
[20] (56) Weatern 964
LAST DAYS OF BOOT
HILL
Charles Starrett
Smiley Biirnetto
U—Kcl). 14—I'Q-90»
H
FEATURE CHART
U) Dram 807
HE ME
flarion
t Mltcbum
n] Hart
!|IL JT—PO-86e
§|ill IB) Drama 4703
'UIIIE a IMNA
{ta| U llBmle DaTls
Irrt Lindsay
'lifili lii
^^^-"ij. 16—PO-847
\\ «9) Drama 4703
;iEN EARRINGS
ay .inland
line DIetnck
fjig.
SO—PO 812
f

I
I
BOXOFFICE BookinGuide :: July 17,
FEATURE CHART
DECEMBER 27
^ (63) Muslctl 951
ROSE OF SANTA ROSA
Hoosler HolsbotB
I'ntrlcla White
Ekiiiardo Noriega
It—Jan. 3—P(i-888
JANUARY 3 JANUARY 10
JANUARY 17
m (54) Western 9S2 lie] (68) Musical 907
SIX-GUN LAW GLAMOUR GIRL
Starrelt-Burnette
Virginia Grey
R—Jan. 10—PO-890 Michael Duane
Gene Knipa's Orch.
(81) Drama 932
U—Jan. 3—PO-888
©THE SWORDSMAN
Larry Parks
R—Oct 25— PO-Se?
(09
(88) Mua-Con gO«
(71) Comedy 810 (56) Western 853
[s]
LINDA BE GOOD
|l6| (91) 1
T-MEN
|i7|
HEADING FOR HEAVEN CHECK YOUR GUNS
Dennis O'Kwfe
smart Erwln
Rddie Dean
R— Dec. 20— PO-884 ('Jlenda Farrell
R— Dec'. JT—PG-888
Wllnon
.Marie
CHECK RUNNING TIME WITH LOCAL EXCHANGES
g
JANUARY 24
JANUARY 31
3^ (661
MARY LOU
(94) Drama
LOVE TROUBLE
Mus-Dr 906
934
Robert Lowery
F. Tone-J. Blair
R—Feb. 28—PO-906
Joan Barton
Ulenda Farrell
(72) Drama 933
ifrankle Carle
R—Jan. 31—PG-S9B
©PRINCE OF THIEVES
J. Hall— P. Morlson
R— Dec. 6— PO-879
_
(86) Drama 811
©THE SMUGGLERS
Michael Redgrave
R—Jan.
17—PG-892
FEBRUARY 7
802 |i|| (66) Dram
WOMAN FROM
HESPERUS
TANGIER
WiUard Parker
Adele Jergena
Bdi^ar Buchanan
Stephen Dunne
Patricia White
Michael Duane
R—Feb. 14—PG-899 IS—Feb. 28—PI
^bj (88) Drama
WRECK OF THE
\Y\ (83) Drama 112
ADVENTURES OF
CASANOVA
.Arturo de Cordova
lurba
Bey
FEBRUARY
|26] (98) Muslcil 1
©GOOD NEWS
June AilysoD
Peter Lawford
n McCracken
-Dec. 6—PO-a70
(119) Drama 813
[£)
UCASS TIMBERLANE
Spencer Tracy
Lana Turner
Zachary Scott
Nov. 8—PO-872
^
(98) Drams 814
IF WINTER COMES
er Pldgeon
Deborah Kerr
\ngela Lansbury
11— Dec. 27—PQ-88B
[e] (99) Dran B
HIGH WALL
Robert Taylor
Audrey Totter
Herbert Marshall
R—Dec. 20— PG-883
Reissue
127] (66) Drama
BETRAYED
[s] (68) Drama
*706 SMART POLITICS
Prelsser
['"reddle Stewart
Voel Nell!
lo] (68) Comedy 4704
(53) Hhis-West 686
IlTJ
JIGGS AND MAGGIE
IN SOCIETY
SONG OF THE DRIFTER
Jimmy Wakely
^
(68) Western 4751
OVERLAND TRAIL
Johnny Mack Brown
Raymond Hatton
Virginia Belmont
^G (76) Drama
FIGHTING MAD
Joe KIrkwood jr.
Elyse Knoi
Brrol
R—Feb. 7—P0-8t
[m] (66) Draotl
PERILOUS WATtI
Don Castle
Audrey Long
I'eggy Knudson
^
(98) Drama 4708
WALK ALONE
Burt Lancaster
Llzabeth Scott
dell Corey
Kirk Douglas
Dec. 20—PO-883
Special
(128) Drama 8
QTVCOON
John Wayne
Laralne Day
II—No7. 29—PG-878
Group 2
(114) Drama
SO WELL
I
REMEMBERED
lohn Mills
Martha Scott
I'ntrlcla Roe
B—Not. 1—P(J-870
Group 2
102) Drama S
NIGHT SONG
e Oberun
Dawa .Andrews
Ethel Barrymore
R—Nov 16—PQ-874
Reissue
(60) Western 884
LAWLESS VALLEY
(ieorge O'Brien
Kay Sutton
Group 3
Special
(104) (91) Comedy 811
DraBtil
IF YOU KNEW SUSIE THE FUGITIVE
Eddie Cantor
Henry Fonda
Joan
Dolores Del Davis
11—Feb. 7—PO-897
Rto
li— Nov. 16—PftI
Reissue
(70) DraatI
'SBAMBI
jT] (64) Com-Dr 701 |io] (72) Outd'r-Mu8 S44
[l6] (66) Drama 7
MAIN STREET KID UJGAY RANCHERO SLIPPY McGEE
Al Pearce
Uuy Rogers
Barry
lanet Martin
rito Gulzar
Dale Evans
R—Jan. 24—PO-898 \ndy Devlne
Brown
R—Jan. 10—PQ-888 R-^an. 31—PO-89e
jT] (81) Comedy 703
CAMPUS HONEYMOON
liichard Crane
Lyn Wilde
Lee Wilde
Hal Hackett
R—Feb. 14—PO-899
^
Reiuu<
(72) Drima 4706
ROAD TO THE BIG jj (68) Western HC13
HOUSE
PRIDE OF THE WEST
John
VUllam Boyd
Sbelton
Not 1— P0-SR9 Dabby Hayea
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WilUam Boyd
Gabby Hayes
Russell Hayden
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DAISY KENYON
.loan Oawford
Dana Andrewg
Henry Fonda
Ruth Warrick
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Tyrone Power
Jean Petefg
Cesar Romero
Lee J. Cobb
John Sutton
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THE TENDER YEARS
Joe K. Brown
Richard
Noreen
Charles
Dec.
Lyon
Nasb
Drake
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YOU WERE MEANT DANGEROUS VI
FOR ME
William Halop il
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Scotty Beckett ll
Dan Dalley
Richard Gain* if
Oscar Levant R—Dec. 20—Pfl
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(97) Drama
SLEEP, MY LOVE
Claudette Colbert
Uobert Cummlr^
DoD Amache
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MAN OF EVIL
amea Mason
I'hylJls Calvert
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©BLACK NARCISSUS THE SENATOR WAS
Debor.^h Kerr
INDISCREET
David Parrar
William PoweU
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\rleen Wbelan
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CAPTAIN BOYCOTT
Stewart Granger
Kathleen Ryan
Cecil Parker
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1 Robson
Dennis Price
Hazel Court
Jack Warner
R—Mar, 6—Pa-91«
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Charles BoyWj
Ann Blyth
Jessica Tanilrl
R—Dec. 27-
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rtenni3 Morgan
\ridrea King
\rlene Dahl
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ALWAYS TOGETHER
Joyce Re>TioId3
Robert Button
Dec. 20—P(^884
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TREASURE OF
SIERRA MADRE
Humphrey Bogart
Walter Huston
Tim Holt
Bruce Bennett
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Lllll Palmer
Sam Wanamaker
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Jt'nnifer Jones
(irrt:ory Peck
Joseph Gotten
Lionel B.irrymore
R—Jan U—PQ.780
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MR. BLANDINGS
BUILDS HIS DREAM
HOUSE
Cary Gr.atlt
Myrna Loy
Melvyn Douglas
Louise Beavers
R—April 3—PG-917
(68) Docum-Dr
Eng. Films
SCHOOL FOR DANGER
R— Nov. 29— PO-878
(61) Dooum-Dr
Bng. Films
CHILDREN ON TRIAL
R—Nov. 29—PO-878
(80) Musical
Four Contlnente
SPRINGTIME
R—F.h 14— PO-982
(89) Drama
Eng. FUmi
SHOWTIME
K—June 12—PO-94J
(86) Drama
Jeoish Nat'l Fund
MY FATHER'S HOUSE
R—Oct. 4—PQ-861
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THE FIGHT NEVER
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TAKE MY LIFE MAN FROM TEXAS
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James tralj
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Johaston
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.leanetle MarHonald
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Bdivard Arnold
It—Feb. 14—PO-900
MARCH 13
MARCH 20
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WHISTLER
Mlrliael
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R—Mar. 13— PO-913
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OCTOBER MAN
John Mills
SEVEN
Marleiif
SINNERS
Dietrich
II— Mar 20— PO-913
Wayne
lohn
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FEATURE CHART
2^ (751 Drama 902 ^c^ (84) Drama
ADVENTURES
SIGN OF THE RAM
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SuMn Peters
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Ziichary Scott
Louis Hayward
R—Mar 27— PO-918
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ALIAS A GENTLEMAN BRIDE GOES WILD B. F.'s DAUGHTER
Van
Barbara Stanwyck
Wailuci- Beers
Jiihasnn
Van
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Heflln
Hume Cronyn
Charles Cobum
Rutch .lenklns R—Feb. 21— PG-983
R—Feb 28— P0-9ei
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Eddie Dean
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ROCKY ^ (80) Drama 4710
ANGELS' ALLEY OKLAHOMA BLUES DOCKS OF NEW
Roddy McDowall
ROSE OF THE RIO
'.en Gnrcey
Jimray Wakeiy
ORLEANS
NIta Hunter
GRANDE
Geneva Gray
Virginia Belmont
Roland Wlrtera
Gale Rherwond
Moiita
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lohn Carroll R—Jan. 24—Pa-894
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!i Scott
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Buster Crabbe
Alan Ladd
Richard Denning
Veronica
Mao Beth Hughes R—Feb
R—Feb. 14— PO-899
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7—PO-R97
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MR RECKLESS
William Eythe
Barbara Rrltton
R— Feb 21—Pn-»n4
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Ray Mllland
Charles
Maureen
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Loretta Young
David Nlven
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llm Holt
N:in Leslie
lilcliard Martin
R—Feb 14— PG-899
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Irene Dunne
Barbara Bel Oeddes
Oscar Homolka
nhilln Dorn
R—Mar. 13—PO-911
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MIRACLE OF THE
BELLS
Fred MacMurray
Vain
Frank Sinatra
R—Mar 6— PO-907
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Allan
R—Mar. 6—PG-907
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MADONNA OF THE
DESERT
R—Mar 13—PO-911
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[e] (71) Western HC17
SILVER ON THE SAGE
WUUam Boyd
Gabby Hayes
Russell HaydeD
(111) Drama 805 (118) Drama 806
CALL
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NORTHSIDE
Stewart
777 GENTLEMAN'S
AGREEMENT
Richard Conte
Gregory Peck
Dorothy McGulre
Helen Walker
R—Jan. 24—PG-894 .lohn Garfield
Celeste Holm
R—Nov. 22—PG-878
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Marsha Hunt
FOREST
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William
l.vnne
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Roberts R—Jan. 3—PG-887
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Charles Winnlnger
Douglas
[T) (63) Mus-West 654
Gail Patrick
It— Apr 24—PO-924 ©CALIFORNIA FIRE-
Gene Lockhart
BRAND
R—Apr 3—PO-918
R—May 8—PG-928
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(10] (60) Western HC18
RENEGADE TRAIL
William Boyd
Gabby Hayes
Russell Haydeo
(84) Comedy 810 (95) Drama
(69) Mystery 808 (96) Drama 809
HALF PAST MIDNIGHT ©AN IDEAL HUSBAND SITTING PRETTY ©SCUDDA HOO!
Robert Young
SCUDDA HAYI
Paulette Goddard
(\ent Taylor
Maureen O'Hara
Havei
I'eggy KnudseD
Michael Wilding
Clifton Webb
Lon McCalllstw
R—Feb 21—PO 963 Diana Wynyard
Richard Haydn
Walter Brennan
SU- Aubrey Smith
R—Jan. 17—PG-881
Louise Albrllton
R—Feb. 28—Pa-90e
.\nne Revere
Natalie Wood
R—Mar 6—PG-908
(90) Drams
ATLANTIS, LOST
CONTINENT
.lean Pierre Aunoot
Maria
Dennis
Montez
O'Keefe
r«t«>!l
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BEYOND
DOOR
nnett
Bedgrave
Schafer
10—PG-8!
(96) Drama 6;
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Margaret Lockwood
Patricia Boc
Dennis Price
R—Feb. 14—PG-902
(104) Drama 650 (96) Drama
A DOUBLE LIFE NAKED CITY
Ronald Colman
Barry Fltigerald
Slgne Hasso
Edmund
Dorothy
Howard
Hart
Duff
R—Jan.
O'Brien
.1—PU-88T R—Jan. 81—PO-f
(80) Drama 1
©BLACK BART
Yvonne De Carlo
Dan Duryea
Jeffrey Lynn
R—Feb. 7—PO-897
(93) Haslcal 655
CASBAH
Tony Martin
ne De Carlo
Marta Toren
R—May 15—PQ-033
(3) Drama 716
nF THE TURTLE
[t] (78) Drama 717
Reissue
BECAME A CRIMINAL p] (102) Drama 718
Sally Gray
ADVENTURES OF
Howard
ROBIN HOOO
Trevor
Griffith Jones
R—Feb. 14—PG-90!
Errol Flynn
Olivia de Havllland
-^ (94) Comedy 719
APRIL SHOWERS
lack Caraoo
^nn Sotbern
Robert Alda
R—Mar. 28—PG-918
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to THE VICTOR
Dennis Morgan
Vlveca Llndfors
R—Apr. 3—PQ-918
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TIGHT SHOES
Broderick Crawford
Leo Carrlllo
Nov, (771 Comedy 1217
BUTCH MINDS THE
BABY
Virginia Brue«
Rroderlfk Crawford
Dec. (71) Drama 623
THE INVISIBLE MAN
Claude Rains
Clara Stuart
Dec. (81) Drams 1029
INVISIBLE MAN
RETURNS
Vincent Price
Sir Cedric HardwIeke
Dec. (91) Drama 1270
PITTSBURGH
John Wayne
Marlene Dietrich
Dec. (87) Drama 1017
GREEN HELL
Douglas Fairbanks Jr.
Joan Bennett
Jan. (74) Drama 1266
SIN TOWN
Constance Bennett
Broderick Crawford
Jan. (80) Mvst-Dr 1295
SON OF DRACULA
Lon Chaney
Louise
AUbrittoo
Jan. (87) Myst-Dr 1212
GHOST OF
FRANKENSTEIN
Lon Clianey
Evelyn Ankers
Feb (78) Drama
THE STORM
Charles BIckford
Preston Foster
924
Feb. (61) Myst-Dr 1246
MUMMY'S TOMB
Dick Foran
Lon (Chaney
Feb. (65) Myst-Dr 1344
MUMMY'S GHOST
Lon Chaney
Ramsay Ame«
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LITTLE TOUGH GUY
Little Tough Guys
Dead End Kids
Msr. (73) Drama 9?
LITTLE TOUGH GUYS
IN SOCIETY
Little Tough Ouys

I WOULDN'T
i^
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(69) DmiM 909
PORT SAID
Gloria Henry
WUllanr Bishop
Steten Gwa?
R—Apr. 24—PG-923
[Jt] (85) Comedr 819
THE NOOSE HANGS
HIGH
Bud Abbott
Lou Costello
Catby Downs
R—Apr. 10—PO-929
APRIL 24
(62) Drama 820
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THE COBRA STRIKES
Sheila Ryan
Richard Fraser
Leslie Brooks
B—June 12—Pa-941
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CHECK RUNNING TIME WITH LOCAL EXCHANGES
MAY 8
MAY 15
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TRAPPED BY BOSTON
(87) Comedr 940 (75) Drama 901
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MATING OF MILLIE BEST MAN WINS
Glenn Ford
Edgar Buchanan
BLACKIE
Evelyn Keyes
Anna Lee
R—May 8—PG-929
Ron RandeU
Robert Shayne
R—Mar. 29—Pa-914 R—May 8—PG-929
[13] (54) Western
WHIRLWIND
963
RAIDERS
Starrett-Burnett
R—May 22—PG-936
MAY 22
(57) Western 857 (66) Drama
|l9] Drama 813
(70)
[U
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|i2]
SECRET
PRAIRIE OUTLAW ASSIGNED TO DAN
John Ireland
Eddie Dean
Gene Raymond
Noreen Nash
Randelpb
June
R—Jan. 24—PG-893
Robert
R—May
Rice
8—PG-929
MAY 29
JUNE
(87) Drama 938 (67) Come*
[3] |9]
LADY FROM
SHANGHAI
BLONDIE'S RBMi
Penny Singletoojl
Rita Hayworth
Larry gimms
Arthur Lake -s
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Orson Welles
B-^une 12—Pffi
Everett Sloane
Anders
Glenn
R—Apr. 17—PG-921
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[D
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SWORD OF THK
Dennis O'Keefc
AVENGER
Claire Trevor
Ramon Del Q
Marsha Hunt
Sigrld Gurle
R—May 29—PO-937 Ralph Morgan
Duncan Renaldo
May 29
Drama 821 Reistues
(92)
©SUMMER HOLIDAY (81) Outd'r-Dr 822
Mickey Rooney
TARZAN'S SECRET
DeHaven
TREASURE
Gloria
Huston
Welssmuller-O'SulllTan
Walter
R—Mar. 13—Pa-9ia
(70) Comedy S23
TARZAN'S NEW YORK
ADVENTURE
w^ (53) Drama 4755
CROSSED TRAILS
Johnny Mack Brown
Lynne
Carver
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(124) Drama 824
|30]
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UNION
Katharine Hepburn
Spencer Tracy
Van Johnson
R—Mar. 27—PG-916
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THE 'SAINTED'
SISTERS
Veronica Lake
Joan Caulfleld
Barry Fitzgerald
R—Mar. 6—PG-908
^
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(58) Drama 4715
SPEED TO SPARE
Richard Arlen
Jean Rogers
R—Feb. 28—PO-9e8
(113) Drama 826 (103) Drai
HOMECOMING
BIG CITY
Clark Gable
Margaret O'Brlelf
Lana Turner
Robert Preston
R—Apr. 10—Pa-920 Danny Thomas
R—Mar. 27—Pft
23] (72) Drama 4716
BE IN
YOUR SHOES
Ron Castle
ElS'se Knox
Regis Toomey
•May 8—PG-927
|28] (95) Drama 4716
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Reissue
HAZARD
(126) DramaJ
Paulelte Goddard THE CRUSAor
M.acdonald Carey
Loretta Young
- Mar. 20—PG-914 Henry Wilcoioi'
Group 3
(63) Western 814
ARIZONA RANGER
Tiro Holt
Jack Holt
Nan Lesley
R— Apr. 3—PG-91T
Special
(127) West Dr 870
FORT APACHE
Henry Fonda
Shirley Temple
lohn Wayne
B-^lar. 13—PQ-911
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Drama 813
(68)
TARZAN AND THE
MERMAIDS
Johnny Welssmuller
Linda Christian
R—Apr. 3—PQ-917
Group 5
(86) Drama 815
BERLIN EXPRESS
Merle Oberon
Robert Ryan
Paul Lukas
R—Apr. 10—PO-919
Group 5
(93) Drama 816
FIGHTING FATHER
DUNNE
Pat O'Brien
Darryl Hickman
Myrna Dell
R—May 15—PO-931
iT6| (60) Western 754 Ea (87) Outd'r-Dr 708
BOLD FRONTIERSMAN qld LOS ANGELES
Allan "Rocky" Lane WUllam Elliot
Eddy Waller John Carroll
R—May 1—PO-925 R—Apr. 17—PG-921
(81) Drama 812
Drama 813
MEET ME AT DAWN
(67)
LETS LIVE AGAIN
VVUUam Eythe
John Bmery
Hazel Court B—Feb. 21—PG-90S
R—Mar. 20—PO-914
(66) Drama 814
13 LEAD SOLDIERS
Tom Conway
T] (70) Outd'r-Mus 731
UNDER CALIFORNIA
STARS
Roy Rogers-Jsne Frazce
R—May 15—PO-931
l25l (60) M'drama 707
HEART OF VIRGINIA
J.inet Martln-R. Lowery
R—May 8—PO-929
Reissue
I30I (76) Drama 4705
(T| (69) Western HC19
THE PRAIRIE RANGE WAR
Lenore Anbert
William Boyd
Alan Baxter
Hayden
Russell
(88) Drama 815
FURY AT FURNACE
CREEK
Victor Mature
Coleen Gray
Glenn Langan
R—Apr. 10—PG-920
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KfNG OF GAMBLERS
lanet Martin .
William Wright
R—May 29—PG-9S8
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CARSON CITY RAIDERS
\llan "Rocky" Lane
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I, JANE DOE
Ruth
Hussey
lohn Carroll
Vera Ralston
R—May 22—Pa-934
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SECRET SERVIC
INVESTIGATIJl
Lynne Roberts
Lloyd Bridges
June 6—PO-I
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Reissues
Reissues
Reissue
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^ (72) Comedy S-5 (79) West*
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MIRACLE IN HARLEM RUNAWAY DAUGHTER FLIRTING WITH FATE LAW OF THE .1
Stepln Fetchlt
Barbara Stanwyck
loe E. Brown
wmiam Boyd
Robert Young
|2i| (89) Drama S-4 28] (81) Mus-Com S-« Russell Hayden .-
Sidney Toler
KING OF THE TURF
rHArS MY BOY
ilmmy Durante
Adolphe Menjou
Diehard Tauber
(87) Drama 816 (63) Comedy 817
(110) Drama 820 S9)
THE IRON CURTAIN ARTHUR TAKES OVER
ANNA KARENINA y^GREEN in gI
Dana Andrews
Lois Collier
Vivien Leigh
WYO"" MINra!
Gene Tierney
Richard Crane
Ralph Richardson
Peggy Cummins Timlna^
R—May 16—PG-931 Skip Homeicr
R—May 1—PG-925 Charles Cobum
Ann E. Todd
Robert Arthur
R—Apr. 17—PG-922
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R—May 1—P*
(HI) Comedy
©LAFF-TIME
William Tracy
(60) Documentary
KINGS OF THE
OLYMPICS
Bill Slater
R—Mar. 6—PG-809
(120) Drama
ARCH OF TRIUMPH
Ingrld Bergman
Charles Boyer
B—Feb. 21—PO-904
(94) Drama 6
658
(90) Mu9-Com
ARE YOU WITH
656
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(90)
DEAR
Drama
MURDERER ALL MY SONS
Donald O'Connor
Eric
Edward G. Robinson
Portman
Martha
GreU Gynt
Stewart
Burt Lancaster
Louisa Horton
Olga San Juan
B—Mar. 2»—PG-913
Dennis Price
B—May 22—PG-936 R—Feb. 28—PG-906
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LETTER FRO*
UNKNOWN.*
Joan Fontaine •
Louis Jourdan
Mady Chrlstlanl"
B—Apr. 17-*
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Bette Darts
Janls Paige
Jim Darts
R—Apr. 10—PG-919
Reissues ^^ ra (109) Drama 724
[5] (78) Drama 722
THE WOMAN IN
VALLEY OF THE WHITE
GIANTS
Eleanor Parker
WajTie Morris
Alexis Smith
[i] (79) Drama 723 Sydney Greenstreet
FIGHTING 69th
Gig Young
J. Cagne.7-P. O'Brien
R— Aor. 24—PO-923
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SILVER RIVER
Ann Sheridan
Errol FljTin
Thom.ns Mitchell
R—May 8—PG-928
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LA SYMPHONIE
FANTASTIQUE
10—PG-890 B—Jan. 10—PG-8Sn
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Siritzky
Artkino
U. hJ volpone B—Jan. 10—PG-I
(100) Drama
E.C.D.
THE IDIOT
R—Feb. 14—PO-901
(96) Drama
Wcstport Int'l
A LOVER'S RETURN
B—Mar. 6—PG-910
(102) Mus-Dr.
Foremost
JENNY LAMOUR
Louis Jouvet
R—Mar. 6—PO-91*
(96) Opera
(12G) Drama
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SIrltzky-Int'l
THIS WINE OF LOVE FANNY
R—Feb. 14—PG-9ei R—Mar. 6—PO-909
(89) Mus-Dr
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LAUGH, PAGLIACCI PASSIONELLE
R—Mar. 6—PO-910 R—Mar. 6—PO-9«9
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Best Fllmi
ROSSINI
R—Mar. 27—PG-916
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THE RAVEN
R—Apr. 3— PG-917
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Red Slielton
R—May 15—PG-932
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THE TIOGA KID ©MICKEY
CANON CITY
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Eddie Dean
Lola Duller
Scott Brady
Bill
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DcForest Kelly
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THUNDERHQOF
Preston Foster
Mary Stuart
William Bishop
R—July 10— PG-040
JULY 17
FEATURE CHART
JULY 24 JULY 31 1
(80) Western
pU
©CORONER CREEK
liandolph Scott
R—June 5—PG-940
f^ (..) Musical
THE ARKANSAS
SWING
llooslcr Hotshots
825
H PIRATE
Nirlud-Otne Kell;
I) Wastem
J RENEGADES
BffUely
IbtU" Taylor
(107 Comedy 828
QON AN ISLAND WITH
YOU
Esther WUllaras
immy Durante
•etcr Lawford
Cyd Charlsse
R—May 1—PG-926
13] (71) Drama 471!
1^ (56) Western 4752
STAGE STRUCK TRIGGERMAN
Cane Richmond
fohnny Mack Brorni
Vudrey Long
Virginia Carroll
H—May 22—PG-93B Caymond HattoD
^
(103) Musical
0EASTER PARADE
Fred Astalre
Judy Garland
R—May 29—PG-938
(69) Drama 4717
[J] (. .) Western
JINX MONEY
COWBOY CAVALIER
Leo Gorcey
Jimmy Wakely
lluntz Hall
Cannonball" Taylor
R—May 22—PG-935
(113) Com-Mus 831
©A DATE WITH JUDY
.liine Powell
Elizabeth Taylor
Wallace Beery
R—June 26—PO-946
\n\ (65) Mystery 4718 Ts] (..) Western 4
THE SHANGHAI CHEST BACK TRAIL
Roland Winters
iohnny Mack Brown
Mildred Coles
Raymond Hatton
25] (83) Drama
16 FATHOMS DEEP
Lon Chaney
Vrthur Lake
I'anls Chandler
R—June 12—PG-941
li] (101) Drama 4718
1) Drams 4717
HATTER'S CASTLE
Mason
Ijimes
neborah Kerr
William
K—Apr. 17—PO-92a
S] (84) Drama 4719
JVATERFRONT AT
MIDNIGHT
(iargan
Mary Beth Hughes
R—May 8—PO-937
fa] (106) Musical 4720
©EIVIPEROR WALT7,
THE
Bing Crosby
Joan Fontaine
Richard Haydn
Lucile Watson
:—Hay 8—PG-928
^
(85 Comedy 4721 23] (62) Drama 4722
DREAM GIRL
BIG TOWN SCANDAL
Betty Hutton
^hllip Reed
.Macdonald Carey
Hilary Brooke
FUeld
Virginia
Stanley Clements
Patric Knowles
larryi Hickman
R—May 8—PG-927
If—.May 22—PG-933
Musical
TIME
Sisters
roup 5
Special
(90) Western 817 (48) Documentary
RETURN OF THE
BADMEN
liandolph
DESIGN
R-^aa
FOR DEATH
1—PG-893
Scott
itobert Ryaa
Vnne Jeffreys
It—May 22—PG-934
Reissue
up 5
(65) Adventure 818
BRING 'EM BACK
ALIVE
Frank Buck
16] (67) Mus-West 656
THE TIMBER TRAIL
Monte Hale
I,vnne Roberts
R—July 3—PG-947
[2|] (60) M'drama 712
TRAIN TO ALCATRAZ
Don Barry
Janet
Martin
|il] (90) Drama 714
MOONRISE
Dane (Hark
Gail Russell
Ethel Barrymore
ITS] (70) Western 732
EYES OF TEXAS
Roy Rogers
^eissua
IB) Drama S-7 i?] (88) Com-Dr S-8
DF WEST POINT VIISS ANNIE ROONEY
ird
ihlrley Temple
.Tllllam Oargto
iuy Elbbee
Reissue
ft] (70) Western HC2]
SANTA FE MARSHAL
William Boyd
Hayden
Russell
Rambeau
Msrjorle
Is] ( . ) Drama
Reissue
RETURN OF WILDFIRE [23] (71 Comedy S-;
Reissue
RUNAWAY DAUGHTEF
(lU (89) Drama S-4 Barbara Stanwyck
KohLTt Young
KING OF THE TURF
Adolphe Menjou
Dolores Costello
leissue
^ (66) Western HC22
rHE SHOWDOWN
tilllam Boyd
liussell Hayden
Hiuleal 827
IMV REGARDS
; BROADWAY
^ (79) Comedy
(107) Comedy
15]
ON OUR MERRY WAY
MIRACLE
30 THIS IS NEW YORK
(formerly A Henry Morgan
CAN HAPPEN)
VaUee
liudy
Ul-Star Cast
Hugh Herbert
R—Feb. 7—Pa-898 R—May IS—PG-932
ry] (90) Drama
FOUR FACES WEST
(oel McCrea
Frances Dee
Charles Blckford
R—May 22—PO-933
ra (89)
TEXAS, BROOKLYN
AND HEAVEN
Diana Lynn
Guy Madison
James Dunn
3^ (109) Com-Dr
TIME OF YOUR LIFE
lames Cagney
William Bendls
Wayne Morris
teanne Cagney
B—May 22—PG-933
Drama
LADY
Carlo
laoD
I) .DruM 726
(LOWER
tr Button
te
eynold3
I! ''W 22—PO-S34
(107) Drami 660
ANOTHER PART OF
THE FOREST
'>edric March
urn Blyth
>an Duryea
R—AprU 24—PO-924
(87) Musical
UP IN CENTRAL PARK
neanna Durbln
nick Haymee
Vincent Price
R—June S—PO-940
(97) nrnraa
BAD SISTER
Margaret Lockwood
I;tn Hiuiter
Dennis Price
R—June 12—PG-942
(80)
ID
THE BIG PUNCH
[J] (99) Musical 728
©ROMANCE ON THE
Drama 727
Wayne Morris
HIGH SEAS
Maxwell
Lois
Jack Carson
Oordon MacRea
Janis Paige
R—May 29—PG-937 Don DcFore
R—June 12—PO-942
(73) Drama 815 Reissue
(92) Drama 823 (105) Dr.ima 8824
rHE COUNTERFEITERS (87) Drama 830 STREET WITH NO MINE OWN EXECUohn
Sutton
BELLE STARR
NAME. THE
TIONER
)oris Merrick
Soott-Tlerney
Mark Stevens
Burgess Meredith
>iugb Beaumont
Lloyd N'llan
Dulcie Gray
(71) Drama 811
B.irbara Lawrence
Kieron Moore
FRONTIER MARSHAL R—July 10—PG-950 Cliristhie Norden
fl.indolph Scott
R—June 19—PG-944
Xancy Kelly
(83) Comedy
ABBOTT & COSTELLO
MEET FRANKEN-
STEIN
Abbott & Costello
Lon Chaney
Bela Lugosl
R—July 3—PG-947
Reissues
|l7] (82) Drama 730
FLOWING GOLD
Garfleld-O'Brlen
[It] (71) Drama 729
GOD'S COUNTRY AND
THE WOMAN
George Brent
^
(101) Drama 731
KEY LARGO
Humphrey Begart
Edward G. Robinson
Lauren Bacall
Lionel Barrymore
R_july io_PG-949
(84) Opera
Columbia
THE LOST ONE
" -Apr. 24—Pa-8J8
(96) Musical
AnkJno
BBIE FLECERMAUS
B*—May 1— PG-928
(80) Com-Dr
Distinguished
CONFESSIONS OF A
ROGUE
B—May 1—PG-926
(90) Com-Dr
President
ANGELINA
R—May 8—PG-930
(95) Comedy
Siritzky
ANTOINE &
ANTOINETTE
R—.Mav 8—PG-S30
(90) Drama
SIritzky
FARREBIQUE
R—Slav 8—PG-929
(87) Fantasy
Lopert
BEAUTY AND THE
BEAST
R—May 8—PG-929
(80) Comedy
Duke Int'l
VOYAGE SURPRISE
R—May 22—PG-936
(100) Drama
Disclna Int'l
THE DAMNED
B—May 29—PO-938
(90) Drama
Lopert
ROOM UPSTAIRS
Marlene Dietrich
R—June S—PG-939
(128) Drama
SIritzky Int'l
MARIUS
R—June 19—PG-944
(100) Drama
Best Films
JEALOUSY
R-^une 19—PB-943
(130) Drama
Slrltzky-Int'l
THEY ARE NOT
ANGELS
R—June 26—PG-946
(100) Drama
Schaefer
DAY OF WRATH
R-^une 26—PG-945
(92) (^m-Drama
Oxford Films
FRIC-FRAC
R—July 3—PG-948
(105) Drams
Slrltzky-Int'l
NAIS
B—July 3—PG-947
Ij^XOFFICE BookinGuide :: July 17. 1948

REVIEW DIGEST and Alphabetical Picture Guide Index —
1%
A
947 Abbott & Costello Meet Frankenstein
(S3) U-l 7- 3-4S +
912 Adventures in Silverado (75) Col... 3-13-48 ±
905 Adventures of Casaiio.a (S3) El 2-2S-4S +
S93 Albuquerque (90) Para 1-24-48 +
895 Alias a Gentleman (78) MGM 1-31-4S —
90S All My Sons (94) U-l 2-2S-48 ++
SS4 Always Together (78) WB 12-20-47 ±
894 Angels' Alley (67) Mono 1-24-48 ±
925 Anna Karenina (111) 20-Fox 5- 1-48 +
924 Another Part of the Forest (107) U-l 4-24-48 ff
913 April Showers (94) WB 3-20-48 +
904 Archof Triumph (120) UA 2-21-48 -f
913 Are You With It? (90) U-l 3-20-48 +
923Argyle Secrets, The (63) FC 4-24-48 +
917 Arizona Ranger. The (63) RKO 4- 3-48 +
922 Arthur Takes Over (63) 20-Fox 4-17-48 +
929 Assigned to Danger (65) EL 5-8-48 ±
B
942 Bad Sister (97) U-l 6-12-48 ±
903 B. F.'s Daughter (110) MGM 2-21-48 -f
881 Bandits of Dark Canyon (59) Rep.. .12-13-47 -|-
919 Berlin Express (86) RKO 4-10-48 4+
929 Best Man Wins (75) Col 5-8-48 +
Betrayal. The ( . ) Astor
944 Beyond Glory (82) Para 6-19-48 ±
915 Big City (111) MGM 3-27-48 +
904 Big Clock, The (95) Para 2-21-48 -|-
937 Big Punch, The (SO) WB 5-29-48 ±
875 Big Town After Dark (69) Para 11-22-47 ±.
933 Big Town Scandal (62) Para 5-22-48 ±
887 Bill and Coo (61) Rep 1- 3-48 -1-
875 Bishoo's Wife. The (109) RKO 11-22-47 ff
949 Black Arrow, The (76) Col 7-10-48 -f
897 Black Bart (80) U-l 2- 7-48 ±
838 Black Narcissus (91) U-l 7-12-47 -|-
935 Blonde Ice (73) FC 5-22-48 ±
864 B'onde Savage (62) EL 10-11-47 ±
885 Blondie's Anniversary (67) Col 12-27-48 ±
941 Blondie's Reward (67) Rep 6-12-48 ±
925 Bold Frontiersman. The (60) Rep... 5- 1-48 4-
Bowery Buckaroos (66) Mono
905 Bride Goes Wild, The (MGM) 2-28-48 -f
936 Brothers. The (90) U-l 5-22-48 -f
877 Bush Christmas ^6) U-l 11-29-47 +
c
899 Caged Fury (60) Para 2-14-48 +
928 California Firebrand (63) Rep 5- 8-48 +
894 Call Northside 777 (111) 20-Fox... 1-24-48 -H-
899 Campus Honeymoon (61) Rep 2-14-48 +
935 Campus Eleuth (57) Mono 5-22-48 —
946 Canon City (S3) EL 6-26-48 +f
883 Captain Boycott (93) U-l 12-6-47 -f
880 Captain From Castile (141) 20-Fox 12- 6-47 ^
939 Carson City Raiders (60) Rep 6- 5-48 -f
932Casbah (93) U-l 5-15-48 +
872 Cass Timbcrlane (119) MGM 11-8-47 4|
906 Challenge, The (68) 20-Fox 2-28-48 -|-
877 Check Your Guns (55) EL 11-29-47 -t-
884 Chinese Rini). The (67) Mono 12-20-47 i
921 Close-Uo (76) EL 4-17-48 ±
941 Cobra Strikes, The (62) EL 6-12-48 ±
Counterfeiters, The (73) 20-Fox
940 Coroner Creek (90) Col 6- 5-48 4|
943 Corridor of Mirrors (96) U-l 6-19-48 —
881 Crime Doctor's Gamble. The (66) CoL 12-13-47 ±
Crossed Trails (53) Mono
D
878 Daisy Kcnyon (99) 20-Fox 11-29-47 +f
884 Dangerous Years (62) 20-Fox 12-20-47 +
946 Date With Judy, A (113) MGM 6-26-48
936 Dear Murderer (90) U-l 5-22-48
f)-
±
948 Deep Waters (88) 20-Fox 7- 3-48 -ft
896 Design for
879Dcvil Ship
Death
(62)
(48)
Col
RKO 1-31-48
12-6-47
+
±
926 Devil's Cargo (61) FC 4-10-48 ±
861 Dick Tracy Meets Gruesome (65) RKO 10- 4-47 -1-
Discovery (74) FC
Docks of New Orleans (70) Mono
887 Double Life, A (103) U-l 1- 3-48 +
927 Dream Girl (85) Para 5- 8-48 +
-t- -f + +
±
± +
Dude Goes West, The (87) Allied Artists
E
938 Easter Parade (103) MGM 5-29-48 4+

I iavor
i
JHABETICAL
1 intarpretatiTe analysis of opinions deducted trom the language of lay
id trade press reviews. The plus and minus signs indicate the degree
or disfavor of the review. This department serves also as an
INDEX to feature releases. Numeral preceding title is
(cture Guide Review page number. In parentheses after title is running
lime. Date following distributor ia BOXOFFICE review dale. Listings covet
current reviews. It is brought up to dale regularly. The meaning of the
various signs and their combinations is as follows:
H Very Good; + Good; - Fair; - Poor; = Very Poor.
In the summary H is rated as 2 pluses; = as 2 minuses.
Linda Be Good (67) EL 11- 1-47
itost Moment, The (88) 10-18-47
U-l
Lost One, The (84) Col 4-24-48
Love From a Stranaer (81) .11-15-47
EL.
Laiu Belle (86) Col 6-19-48
±

,
„
SHORTS CHART
snort suDjecis, usiea uy ^ou
title. First date is National release, second the date of review in BOXOFFICE.
Symbol between dates is rating from the BOXOFFICE tevievr. ++ Very Good,
+ Good, - Fair, - Poor, = Very Poor. © Indicates color photography.
Columbia
Prod. No. Title flel. Date Rating Rev'd
ASSORTED COMEDIES
„
9422 Should
..12- 6 ± 1-3
934 The Bear and the Bean
(7) 1-31 -I- 2-21
936 Make Mine Freedom (6) 3-10 + 5-15
935 What Price Fleadom
(7) 3-20 ± 3-20
938 Little 'Tinker (8) 5-15 -1+ 7-10
939 The Bear and the Hare
(7) 6-26 + 7-10
TOM & JERRY CARTOONS
(Technicolor)
W-838 Salt Water Tabby (7) . . 7-12
W-840 Mouse in the House (8) 8-30
1947-48 SEASON
W-932The Invisible Mouse (7) 9-27 ++ 11- 8
W-937 Kitty Foiled (7) 5-1 + 5-15
Paramount
Prod. No. Title Rel. Date Rating Rev'd
GEORGE PAL PUPPETOONS
(Technicolor)
U6-3Date With Duke (8).... 10-31 -H- 11- 1
U6-4 Rhapsody in Wood (9).. 12-19 + 12-13
GRANTLAND RICE SPORTLIGHTS
R7- 1 Riding the Waves (10) 10- 3 + 11-15
R7- 2 Running the Hounds
(11) 10-31 -f 12-13
R7- 3 Five Fathoms of Fun(10)ll-23
R7- Stop, 4 Look and Guess 'Em
(10) 12- 5
R7- 5 All-American Swing Stars
(10) 1-16 + 2-14
R7- 6 Double Barrelled Sport
: 2-20 2-21
(10)
Big Game Angling 3-26 R7- 7 (10)..
-I-
± 4-3
R7- 8 Riding Habits (10) 4-30 -f 4-17
R7- 9 Big League Glory (10) 6-11 6-26
. . -4-
LITTLE LULU
(Technicolor)
D6-3 A Bout With a Trout (8). 10-10 +f U- 1
D6-4 Super Lulu (7) 11-21 + U-15
D6-5The Baby Sitter (7).... 11-28 4- 12-13
D6-6 Dog Show Off (7) 1-30 4- 1-10
MUSICAL PARADES
(Technicolor)
FF6-4 Paris in the Spring (19) 9-26 + 9-20
FF6-5 Midnight Serenade (IS) 11-21 ±11-1
FF6-6 Jingle Jangle Jingle
1-2 -I- 1-10
(19)
1947-48 SEASON
FF7-1 Samba Mania (18) 2-27 ± 2-14
. . 4- 9 ++ 4-10
FF7-2 Footlight Rhythm (19)
FF7-3 Gypsy Holiday (19)... 6-25 + 7-3
FF7-4 Tropical Masquerade
(..) 8- 4
NOVELTOONS
(Technicolor)
P6-8 Naughty Bui Mice (7)... 10-10 + 11-1
1947-48 SEASON
P7-1 Santa's Surprise (9) 12-5 ....
P7-2Cat-0'-NineAils (7).... 1-9 + 1-24
P7-3Flio Flap (8) ++ 2-13 4-3
P7-4 We're in the Honey (8) 3-19 + 4-10
P7-5 The Bored Cuckoo (8) 4- 9 . . H 4-17
P7-6 There's Good Boo's Tonight
(9) 4-23 + 4-10
of P7-7 Land the Lost (7) 5-7
P7-8 Butter Scotch and Soda
(7) 6-4 + 6-26
PACEMAKERS
K7-1 It Could Happen to You
(11) 10-3 tt 11- 1
K7-2 Babies, They're Wonderful
(11) 11-14 -f- 12-13
K7-3 Bundle From Brazil (11) 1- 2 -f 1-24
K7-4 Musical Miracle (11)... 3-12 -f 4-3
K7-5 A Model Is Born (7) . .
5-28
PARAMOUNT NEWS
(Released Twice Weekly)
POPEYE CARTOONS
(Technicolor)
E6-4 Royal Four Flusher (6) . 9-12 + 11-15
E6-5 Wotta Knight (7) 10-24 -|- 11-15
Safari E6-6 So Good (7) 11-7 -f 11-29
1947-48 SEASON
E7-2 Olive Oyl for President
RKO Radio
73,204 Carte
(16)
Comes Calling
9-12 H
(7) 12-12 H 1-24
E7-1 All's Fair at the Fair
PATHE SPORTSCOPES
(8) 12-19
84.302 Golf Doctor (8) 10-17 +
E7-3 Wigwam Whoopee (8) . . 2-27 -H-
4-3 84.303 Quail Pointers (8) 11-14 E7-4 Pre- Hysterical Man (7).. 3-26 H 4-17 84.304 Pin Games (8) 12-12 ±
E7-5 Popeye Meets Hercules
6-18 6-26
(7) -f
E7-6 A Wolf in Sheik's Clothing
(..) 7-30
POPULAR SCIENCE
(Color)
-f J7-1 Radar Fisherman (10). .10-17 11-29
J7-2 Desert Destroyers (11).. 12-26
J7-3 Streamlined Luxury (10) 2-20 ± 2-14
J7-4 Fog Fighters (10) 4-2 ± 4-17
J7-5 The Big Eye (10) 5-21 -f 7-3
SCREEN SONGS
(Color)
X7-1 The Circus Comes to Clown
(7) 12-26 H 1-10
X7-2 Base Brawl (8) 1-23 -f- 2-14
X7-3 Little Brown Jug (7) . . . 2-20 2-21
X7-4 The Golden Slate (8) . . . 3-12 + 4-3
X7-5 Winter Draws On (7)... 3-19 (+ 4-10
X7-6 Sing or Swim (7) 6-18 -H- 6-26
X7-7 Comptown Races (..)... 7-16 ....
X7-8The Lone Star State (..) 8-20
SPEAKING OF ANIMALS
Y7-1 Dog Crazy (11) 10-3 ± 11-1
Y7-2 Ain't Nature Grand (10) 11-14 ± 12-13
Y7-3 Monkey Shines (9) 12-12
Y7-4 Home Sweet Home (10).. 2- 6 ± 2-14
Y7-5 'Taint So (10) 4-16 ± 4-17
Y7-6 Headliners (10) 7-2 + 6-26
UNUSUAL OCCUPATIONS
(Color)
L7-1 Hula Magic (10) 11-7 ± 11-29
L7-2 Bagpipe Lassies (11) 1- 2 ± 1-10
L7-3 Modern Pioneers (11)...
L7-4Nimrod Artists (10)
2-27
4-16
-4-
±
.4- 3
4-10
L7-5 Feather Finery (10) 5-14 + 6-26
0. Title Rel. Date Rating Ri
DISNEY CARTOONS
(Technicolor)
Foul Hunting (7) 10-31
Mail (7) Doo 11- 4
1947-48 SEASON
Chip an' Dale (7) 11-28 4+
Clock Cleaners (reissue)
(7) 12-12
74,111 Pluto's Blue Note (7) 12-26
74.112 They're Off (7) 1-30
84,703 Little Hiawatha (reissue)
(9) 2-20
74.113 The Big Wash (7) 2-28
74.114 Drip Dippy Donald (7) 3- 5
74,115 Mickey Down Under
(7) 3-19
Alpine Climbers (reissue)
(8) 4-2 ++
74,116 Daddy Duck (7) 4-16
74,117 Bone Bandit (7) 4-30
84,705 Woodland Cafe (reissue)
5-14 +
(7)
Donald's Dream Voice
84,706
94,101
94,102
(7)
Three Little Pigs (7).
Pluto's Purchase (7)
Trialoe (. .)
EDGAR KENNEDY COMEDIES,
83.401 Mind Over Mouse (19) 11-21 ± U
83.402 Brother Knows Best
(18) 1-2
83.403 No More Relatives (18) 2- 6 -f 3
83.404 How to Clean House
± (18) 3-5 t
t,
Dig That 6-25
83.406 Home Canning (,.)... 8- 6
|
FLICKER FLASHBACKS
I
84.202 No. 2 (8) 10-24 -|- 1
84.203 No. 3 (9) 12- 5
84.204 No. 4 (9) 3-5 » !
84.205 No. 5 (9) 4-9 ± i
84.206 No. 6 (8) 5-21
84.207 No. 7 (8) 7-2
HEADLINER REVIVALS
63,204 Sea Melody (19) 3-15 ± 4
JAMBOREES
(Reissues) |
84,403 Johnny Long & Orch.
(8)
84.405 Jerry Wald & Orch. (9)
11- 7
12-26 13
± J
84.406 Ray McKinley & Orch.
(8) 1-23
84.407 Dick Stabile & Orch.
(8) 2-20 -f
LEON ERROL COMEDIES
MUSICAL FEATURETTES
84.305 Racing Day (8) 1-9 +
Coverage 2-6
84.306 Sports (8) , . .
84.307 Teen-Age Tars (8) 3-5
84.308 Doggone Clever (8) 4- 2 +
...
84.309 Big Mouth Bass (8) . . 4-30
84.310 Muscles and the Lady
(9) 5-2S +
RAY WHITLEY WESTERN MUSIc|iBf,|^^'
..^T"""
(Reissues)
SPECIALS
83.201 My Pal (22) 10-31
83,901 Football Highlights of 1947
(18) 2-6
83,601 Twenty Years of Academy
Awards (19) 4-2
83,801 Basketball Headliners of 1948

1 L'-!S ii
•
1 2
20th Century-Fox
1-JO
in"
-J-U +
'COMEDI
DM +
•'•'
No. Title Rel. Date Ratinj Rev'd
J.
DRIBBLE PUSS PARADE
a Album of Animals
12 Dying to Live (9)
(S).. 11-21
May
±
+
9-27
6-5
FEMININE WORLD
OlSomethinj Old—Somethinj New
(Ilka Chase) (8) Feb. + 2-28
H2 Fashioned for Action
(Ilka Chase) (8) Apr. ± 4-17
MARCH OF TIME
13. No. 13 Turkey's 100 Million
(18/2) 8-8 + 8-2
1947-48 SEASON
14, No. 1 Is Everybody
Listeninj? (18) 9-5 -f
14, No. 3 End of an Empira
(18) 10-31 -f-
14, No. 4 Public Relations
This Means You! (17) . .11-28 tt
14, No. 5 The Presidential
Year (18) 12-26
. 14, No. 6 The Cold War
(18) 1-24 #
14, No. 7 Marriage and Divorce
(16) Feb. tt
14, No. 8 Crisis in Italy
(17) Mar. +
14, No. 9 Life With Junior
(18) Apr.
14, No. 10 Battle for Greece
+
(17) May
Ii, No. 11 The Fight Game
mOS) June +
'movietone ADVENTURES
iHBUCK 7 ©Gardens of the Sea (8) 6-20 ±.
ORomance of the Fjords
6-27
C6)
3 Harvest of the Sea (9)
1;^
±,
H iW
1947-48 SEASON
OHoliday in South Africa
I| (8) 8-22
J-li i I 2 ©Home of the Danes (8) 10-17
The 3 R's Go Modern (9) 11- 7
3 ©Jungle Closeups (8)... 12-12
4©Copenliayen Pageantry
(8) Jan.
Majesty of Yellowstone
...Mi -
.12-12 t
nil 12-is
lEVIVALS 1 1 Horizons of Tomorrow (8) 9-12
!!.. Mi
il!)H :
STOUffltS
KCOPES
raSMOSlI
JSky Thrills (9) Har.
5 Scenic Sweden (7) June +
(9) July fl-
8-30
lK, No. 2T-Men in Action
'
(18) 10-3 tt 10-11
1-31
2-28
4-10
5-15
6-12

J H
SHORTS REVIEWS
Opiaioas on flir« Curfot S6orf SubfMfs-
Superman
Columbia (15-Episode Serial) 25 Mins., 1st episode.
Others average
20 Mins.
Good. A natural to attract the kiddies and
the countless readers of the syndicated comic
strip and listeners of the Mutual network
radio program. Stress the fact that this is
not a cartoon but a live action picture featuring
the fabulous exploits of the mighty
man of steel. It has tremendous exploitation
possibilities. While the youngsters will follow
the exciting episodes with wide-eyed enjoyment,
some of their less credulous elders will
chuckle at Superman's phonevision sight and
his flights through space to perform superhuman
feats. The opening episode shows
his youth and sets the stage for his adventures
as a newspaperman. The mild-mannered
youth has only to don his magic robes
in order to straighten out a split rail and
save a train from destruction or fly in the
window of a burning building to rescue an
unconscious person. Kirk Alyn is Superman,
Noel Neill is Lois Lane, the attractive reporter,
Carol Forman, the glamorous and destructive
Spider Lady and Pierre Watkin and
Herbert Rawlinson add some acting strength.
Champions in the Making
Columbia (World of Sports) 9 Mins.
Bone Sweet Bone
Warner Bros. (Merrie Melody) 7 Mins.
Good. A clever cartoon about Shep, the
professor's pet dog. His absent-minded master,
who is assembling a dinosaur's skeleton,
sends the little pet after a bone stolen by a
ferocious mutt. After going through terrific
hardships, Shep returns the bone only to
learn that the professor had found the missing
bone in his own pocket.
The Race Rider
Warner Bros. (Sports Parade) 10 Mins.
Good. An interesting and well-photographed
insight into the career of an aspiring jockey.
His first step is to do the odd jobs around
a stable so he can grow to know horses.
In time, he is put on a thoroughbred's back
to exercise the 2-year-olds and, later, he
may become apprenticed to the stable. He
remains on the practice track for one year
and, after winniag 40 practice races, he is
allowed to guide a mount into the coveted
winner's circle.
The Saturday Night
Swing Club
Warner Bros. (Melody Master) 10 Mins.
Fair. A re-release of one of the old Warner
shorts which definitely shows its age.
^
The
songs heard are "Dipsy Doodle" and "Bob
White," neither of which are popular today.
They are sung by Edith Dick, a tall thin girl
Good. Canada's youngsters training for
the Olympics are the stars of this sports reel
which again has Bill Stern as narrator. Heading
the list of competitors is the lovely Barbara
Ann Scott, the Canadian miss who went on whose gowns date her. Leith Stevens and his
from here skating training to become the band play and Chancey Moorehouse does a
champion woman skater of the world. She is specialty on the drums. The master of ceremonies
is Paul Douglas, who has since scored
shown cutting some fancy figures on the ice
in Canada and greeting the home folks after
her return from her foreign triumphs.
as the star of the Broadway hit "Born Yesterday."
Exhibitor Has His Say
(Continued from page 3)
Bogart, Walter Huston, Bruce Bennett. This
is great but too, too brutal. Women simply
did not come the second night. This is one
of the finest companies in the Des Moines
area to do business with and the rentals are
no out of line, but doggone it, I couldn't make
a dime^ If they would give me films like
TROUBLE WITH WOMEN, UNFAITHFUL,
POSSESSED, DARK PASSAGE, and UNSUS-
PECTED. My patrons definitely do not like
that type and they let me know by staying
away and going to other theatres.—L. E. Palmer,
Iris Theatre, Postville, Iowa. Small town
*
patronage.
Two Mrs. CarroUs, The (WB)—Humphrey
Bogart, Barbara Stanwyck, Alexis Smith. This
left a bad taste. Bogart could have picked
a better story for his talent. We don't think
insane murderers come under the heading ol
entertainment. Stanwyck and the charming
daughter were splendid. •— Frank E. Sabin,
Majestic Theatre, Eureka, Mont. Small town
patronage. *
Voice of the Turtle, The (WB)—Ronald Reagan,
Eleanor Parker, Eve Arden. This is a
swell romantic comedy that will click in almost
any situation, 1 believe, if given the
chance. After running on Broadway for five
successive years, it was natural for some
studio to make a smash hit picture from the
play. Warners is always alert for such
stories. The entire cast is swell, but an orchid
to Eve Arden for her inimitable comedy.
Business was about average. Played Sun.,
Mon. Weather: Hot and' sultry. — "Art" 'V.
Phillips, Haymond Theatre, Cromona, Ky.
Mining and rural patronage. *
MISCELLANEOUS
Borderland (SR)—Reissue. William Boyd,
Jimmy Ellison. This western was 82 minutes
long. In other words, about 25 minutes too
long. Otherwise, it was a fair western, or
would have been. You could easily take off
the first 10 to 20 minutes. Played Tues., Wed.
V/eather: Good.—Ralph Raspa, State Theatre,
Rivesville, W. 'Va. Rural patronage. * * *
Bride of Frankenstein (FC)—Reissue. Boris
Karloff, Colin Clove, Valerie Hobson. This is
a 13-year-old reissue but my business was
amazing. If your patrons go for this horror
stuff, can't miss on this one. This is
a
you
Real-Art picture originally made by Universal.
The print was new and that was the
beauty about the whole thing. Film Classics
has quite a bit of similar product that goes
over well. I've played quite a few and my
business has always been justifiable. Played
Thursday only. Weather; Rain.—"Art" V. Phillips,
Haymond Theatre, Cromona, Ky. Mining
and small town patronage.
*
He Suggests That GWTW
Be Played Once a Year
GONE WITH THE WIND (MGM) —
Reissue. Clark Gable, Leslie Howard,
Olivia de Havilland. This is undonbtedly
the finest show that has ever been made.
Although it had played in both nearby
towns it still drew capacity crowds and
all comment was nothing but praiseworthy.
This show could play once a year
in every town in the U.S.A. and I think it
would still pnll them in. The print and
sound were excellent and MGM treated
me right on the terms. Could anything
be better! Played Sun., Mon. Weather:
Fine.—I. Roche, Vernon Theatre, Vernon,
Fla. Small to^vn and rural patronage. **
In the Newsreels
Movietone Nev/s, No. 54: Latest films of east,
west, Berlin crisis; Pope Pius is hailed by vast
throng of workers in Rome; Secretary Royall
tells how new draft law will work; youngsters
learn about government in own junior city;
My Love wins Grand Prix; porpoise hunt;
boxing.
News of the Day, No. 288: Pope warns labor
against Red plotters; British royalty goes to
the fair; get ready for the draft; junior aty
teaches good citizenship; porpoise hunt
proves deep sea thriller; Grand Prix brings
out latest Paris fashions.
Paramount News, No. 91: France's turf classic-
hero of Israel brought home for burial;
Czechoslovakia's first Red president takes
over; the furs look ahead; good governmentjunior
style; summer skiers beat the heat.
Universal News, No. 158: Warship goes into
"moth balls"; Secretary Snyder signs check;
Col David Marcus's body; Japs crown prince;
junior city; Spanish auto factory; Jap swimmer;
skiing on Mt. Rainier.
Warner Pathe News, No. 93: Warren girls
in New York; Greek children evacuated; WesI
Point rites for Haganah hero; Red exiles find
U.S. refuge; kids set up junior city; meet the
duck from down under; Grand Prix.
•
Movietone News. No. 55: Japanese citi!
wiped out by earthquake; U.S. planes ease
food shortage in Berlin crisis; Eisenhowei
greets fellow freshmen of Columbia univer
sity; Wimbledon tennis championship; tigh
rope daredevil; stock car race; Chinese
American bathing beauties parade for title
News of the Day, No. 289: Great earthquake
in Japan; Bolivar, Mo., New York and Oregon
U.S. flyers defy Red blockade of Berlin; Chi
nese glamor girls join the beauty parade
tight rope walk over the Alps; mountain icet
for midsummer skiing.
Paramount News, No. 92: Jap quake; tigh
walk sensation; General Eisenhower at CO'
lumbia; Truman with the president of Vene
zuela; Lake Placid—ice cold ski jumping.
Universal News, No. 159: Berlin suppP
planes fight Red food blockade; 1,.600 peris):
as earthquake strikes Japan; Truman laud
Pan-American friendship; stock cars; skiing ()
Lake Placid.
Warner Pathe News, No. 94: Japanese earth
quake; Truman; Eisenhower; Frieda Hennool
German rope walker; wowing; tennis; sum
mer skiing; Great Americans—John Quintf
Adams.
All American News, Vol. 6, No. 298: Regula
army officers inspect ROTC unit in Kansa
City, Mo.; Stettinius visits Liberia; professc
invents mathematical machine; Belgian Cong
natives receive food gifts in annual festiva
Omega Psi Phi fraternity holds annual coi
vention; Dewey nominated.
TelenewB Digest, No. 27: Leaders of Bulgori
and Albania confer in Sofia; mammoth fa
at the Polish city of Poznan; gigantic festivt
in Prague; a stunning defeat to Communis!
is inflicted by the conversion of former Gree
Fifth Columnists; U.S. planes fly food to Be
lin; exclusive story of Heydrick "murderer
British army breaks dock strike; Portugal dl
tator hailed by huge throng; Eisenhower bo^'
grows; burial for Col. David Marcus; Vei
zuelan president visits U.S.; luxury craft
Mississippi; camera eye aids tailoring;
hem artists in grunt and groan contest
viiH J
'.ae Sii
12
BOXOFFICE BookinGuid© :: July 17,

Op/n/ons oa Curraat ProductioBS; Exploitips for Salliag to the Public FEATURE REVIEWS
Red River
United Artists (585)
F
Rel. Aug. 26. '48
A stirring outdoors epic of great sweep and magnitude.
Superbly directed by Howard Hawks and acted to perfection
by John Wayne, Walter Brennan, tfie late Harry Carey
and other veterans of cowboy fare, it compares favorably
to the great westerns of all time. With Wayne as a strong
selling name and Montgomery Cliff, Broadway stage newcomer
whose "lean and hungry" look will apeal to the
ladies, it should do good business generally and build on
favorable word-of-mouth. Male patrons will revel in the
"he-man" plot with its cattle stampedes, Indian raids and
gunplay. More than nine-tenths of the action takes place
against the rolling plains and mountain country of Texas and
points west. The photography is excellent and the amazing
shots of stampeding cattle rushing headlong towards the
camera will have many spectators on the ^ge of their seats.
John Wayne, Montgomery Clift, Walter Brennan, loanne Dru,
Noah Beery jr., Harry Carey, John Ireland, Harry Carey jr.
Train to Alcatraz
Republic (712) 60 Minutes Rel. June 28, '48
Differing from standard prison-break stories insofar as the
action takes place on a moving train rather than in the wellknown
and overworked big house, the film is very much
formula in most other details. As a second feature on the
less importont double bills it will satisfy the young 'uns and
the incurable action fiends. Others will decide that the story
is both inconsistent and unconvincing and that its sanguinary
passages are unnecessarily prolonged and brutal. In fact, if
the mass killings were removed there would be little left of
the picture. A faltering effort to alleviate the grimness with
a meager thread of romance tends only to add to the yarn's
incongruities. Performances and the direction of Philip Ford
a meager thread of romance tends only to add to the yarn's
are as good as could be expected under the literary circumstances,
but they are powerless to save the film.
Donald Barry. Janet Martin, William Phipps, Roy Barcrofl,
June Storey, Jane Darwell, Milbum Stone, Chester Clute.
F
That Lady in Ermine F (tk^hSd
20th-Fox (836) 93 Minutes Rel. Sept. '48
Twentieth Century-Fox's tried-and-true formula for making
outstanding Technicolor film musicals herein takes an unusual
trip off the beaten path. Through the application of
a touch of whimsey, a dash of fantasy, garnishment of satire
and a liberal dose of the celebrated Lubitsch touch, the piclure
was evolved into an operetta. Betty Grable, complete
with gams and voice, is tellingly present to make the customers
remember the film's genesis and over-all theme, but
there the resemblance ends. To give the offering the necessary
swashbuckling Graustarkian aura, Douglas Fairbanks,
the younger, plays opposite her. Provided the ticket buyers
are prepared to accept its rather radical departure from
pattern, they will find both performances charmingly ingraliating.
And further appeal will stem from the lavish
mountings, lilting music and bountiful literary imagination.
Produced and directed by Ernst Lubi:-.ch.
Betty Grable, Douglas Fairbanks jr., Cesar Romero, Walter
Abel, Reginald Gardiner, Harry Davenport.
Night Has a Thousand Eyes F '*'''"'
Paramount (4803) 81 Minutes Rel. Oct. 22, '48
Paramount, which in its well-remembered "Double Indemnity"
introduced something new to the venerable whodunit,
again comes up with a different approach. Consequently
the picture is highly praiseworthy for its originality, if for no
other reasons. Almost as difficult to describe as it is to
appraise, the film has something of virtually every angle
customarily used in mysteries, including the psychiatric, but
its heaviest accent is on occultism. That facet and the
manner in which the yarn is unfolded makes the offering
so mysterious that it is not until past mid-footage that the
average spectator will begin to realize that the picture is a
crime play. To many that will be a welcome departure from
the conventional motivations. Good performances by a
marquee-weighty cast should prove another commerciol
asset. Directed by John Farrow.
Edward G. Robinson, Gail Russell, John Lund, Virginia Bruce,
William Demarest, Richard Webb, Jerome Cowan.
The Uiegals A
'""""'"''"
Mayer-Burstyn 75 I^inutes Rel. July '48
An honest effort to record the exodus of Jewish displaced
persons from Europe to Palestine via the underground comes
at a timely moment when newspaper headlines are playing
up the Arab-Jewish struggle. The outstanding feature is the
complete lack of synthesis and over-dramatization of the
heartbreaking pilgrimage of the hunted refugee bands. The
two principal characters, a young married couple, are nonprofessionals,
but they give sincere performances. The intensely
tragic theme limits it to adult audiences. It was filmed
in Europe and on a refugee ship under extremely difficult
conditions. This accounts for the poor illumination. English
dialog has been dubbed. The musical background is adequate,
but the commentary is sketchy. This should go over
in predominantly Jewish neighborhoods. It may be suited
for selected art situations. Meyer Levin produced and directed.
The distributor is at 113 West 42nd St., New York City.
Toreska Torres, Yankel Mikalowitch and Displaced Persons.
Blind Desire
Discina International 88 Minutes Rel.
A long-drawn-out melodrama of frustrated love, this
French-language film is not as sexy as its title would indicate.
While the title is exploitable for a few metropolitan
spots, the film i» best suited to art theatre showings where
its stars will insure good business. Women patrons, especially
the soap opera addicts, will enjoy a good cry over
the emotional disturbances of its heroine, who has brief
meetings with her true love at three widely separated periods
in her life. Edwige Feulliere is a striking blond who
gives an extremely sympathetic portrayal but Jean-Louis
Barrault over-acts in the role of a temperamental violinist.
The early scenes, which deal with a group of budding musicians,
have some amusing comedy touches. The dramatic
sequences suffer from Jean Dellaney's heavy-handed direction.
The musical interludes are excellent. Discina Int'l is
at 250 W. 57th St., N. Y. C.
lean-Louis Barrault. Edwige Feulliere, lean Wall, lean Yennel,
Helene Vercors, Raphael Patomi, Line Noro.
A
_mc.
Tj;aii to Laredo
Columbia (967)
54 Minutes
p
Western
Rel. Aug. 12, '48
Borrowing its plot from the outlaw days of the old west,
this latest in the Durango Kid series runs true to form, so
should please those who have enjoyed the others. Charles
Starrett does his routine quick change of both garb and
horses and by this ruse performs his duty as a Treasury
agent, with the assistance of his singing comic partner.
Smiley Burnette. The plot has the usual angles so that there
can be plenty of riding and gunplay, interspersed with hillbilly
tunes by the Cass County Boys. There is a little more
romance in this than usual with this type of western, as the
singer in the saloon, Virginia Maxey, is in love with Jim
Bannon, co-owner of an overland freight line which has
been used by his partner to smuggle out U.S. gold. The partner
is killed and Jim accused but the Durango Kid solves
everything. Directed by Ray Nazarro.
Charles Starretl, Smiley Burnette. Jim Bannon, Virginia
Maxey, Tommy Ivo, Hugh Prosser, George Chesebro.
Blazing Across the Pecos
Columbia (968) 55 Minutes Rel. July 1, '48
Phony and real Indians add color to this number in the
Durango Kid series. The bad white men play Indian for
their own purposes and to throw the blame for their actions
on the Indians. Also, they are trying to cover their own
actions when they deliver illegal firearms to the savages.
The plot is a little more plausible and has more variety
than some of the others in the series, but the Durango Kid
runs true to form in carrying out his law-enforcing program.
Smiley, as a fumbling, good-natured innocent who has been
made marshal of the little frontier town, is saved by Charles
Starrett from a beating by a local thug. Starrett then becomes
a deputy and uncovers the squeeze tactics of the
local gambler who has been trying to run honest settlers
away so he can build his own private empire on Pecos
Flats. Durango is too much for him. Ray Nazarro directed.
Charles Starrett, Smiley Burnette, Patricia White, Paul Campbell,
Charles Wilson, Thomas Jackson, Jack Ingram.
•
952 BOXOFFICE July 17, 1948 951
F

. . Heap
. . And
. . Smiley
. . Good
. . Treasury
. . Smiley
. . Hot
. . That
. . Because
. .
. . . On
. . Who
. . The
. . The
. . Nameless,
EXPLOITIPS Suggestioas for Selling; Adiines for Newspaper and Programs
SELLING ANGLES:
"That Lady in Ermine"
Use the title as the basis lor a cooperative stunt with
women's wear stores, including special displays of furs, and
employing a slogan such as: "You can look like a queen
wh^her you wear ermine or gingham—just be sure you buy
it at Blank's." Get music store and radio station fieups on
the film's musical score, which includes eight new songs.
In lobby displays and advertising copy plug Betty Grable
and Douglas Fairbanks jr. as a new screen romantic team.
A blonde girl dressed as a gypsy could be used' in street
ballyhoo.
CATCHLINES:
If You're Looking for Entertainment That's Different . . .
Thai Sparkles With Comedy and Romance . Has the
Lilt of Laughter and Song . . . Then Here's the Picture You'll
Take to Your Heart.
That Betty Grable Gal Was Never More Gorgeous . . . That
Douglas Fairbanks Guy Was Never More Dashing . . . And
You Never Had More Fun in Your Life Than You Will When
You See This Tune-Packed Comedy.
rhf
ICf
SELLING ANGLES:
"Red River"
John Wayne, star of a dozen notable westerns including
"Stagecoach," Walter Brennan and the late Harry Carey are
the big selling names. Play up Montgomery Clift as a new
heart-throb (MGM used similar tactics for Clift in "The
Search") to attract the women fans. Mention the two sons
of famous western fathers, Noah Beery jr., and Harry Carey
jr. Make a tieup with a toy shop for displays of cowboy
outfits and Indian suits. An old covered wagon parading
through the streets with ad copy will get attention.
CATCHLINES:
Pulse-Beating Excitement Along the Old Chisholm Trail
... He Created a Great Cattle Empire Only to Have It
Taken from Him by the Youngster He Loved . . . Not Since
"The Covered Wagon" and "Cimarron" Has There Been a
Western of Such Magnitude.
'
A Magnificent Page Out of the History of the West .
Through Cattle Stampedes, Indian Raids and Swollen Rivers
With a Herd of 10,000 ... He Plucked an Arrow Out of Her
Shoulder and Lost His Heart.
SELLING ANGLES:
"Night Has a Thousand Eyes"
Edward G. Robinson portrays a quack mind-reader in a
vaudeville act who actually develops "second sight." Seek,
reactions of psychiatrists and sociologists as to whether there
actually is such a thing as a genuine mind-reading ability.
Place a girl with a crystal ball in the lobby and offer free
"readings" to patrons. Set up a "letters to the editor" contest
with small prizes for the most arresting and proveable incidents
wherein premonition has entered into the writer's lives.
CATCHLINES:
Spellbinding in Its Suspense . . . Powerful in the Ruthless
Impact of Its Excitement and Danger . . . Edward G. Robinson
Scores His Greatest Triumph in His Most Unusual Characterization
... As a Mind-Reading Wizard Who Foretells
His Own Death . Becomes Involved in Murder.
SELLING ANGLES: "Train to Alcatraz"
In cooperation with a local toy or department store, set up
a miniature train exhibit in the lobby,, labeled "Train to
Alcatraz," with small imilation billboards advertising the
picture. As throwaways print up imitation "train reservations,"
marked with copy such as "Don't miss a trip packed
with thrills and adventure." Post suitable display material
around railway terminals. Dress a man as a convict and
have him walk the streets carrying a suitcase labeled: "I'm
taking the 'Train to Alcatraz,' at the Bland Theatre now."
CATCHLINES:
On the
Terror Rides With Every Doomed Passenger . . .
Train to Alcatraz . . . It's a Peril-Filled Journey as Every
Closer ... To
'Turn of the Wheels Brings Them Closer . . .
Living Death Behind Prison Walls.
The Suspense Thriller of the Year . . . The Exciting Story
of a Man Who Knev^ He Was Doomed . His
Mysterious Mental Powers Foretold the Day of his Death . . .
You'll X3asp at the Pulse-Pounding Climax.
There's Menace and Melodrama in Every Thrilling Mile . . .
As Desperation and Violence Ride Beside Every Passenger
a Journey Unequalled for Sheer Pulse-Pounding
Excitement . . . You'll Gasp at This Story of Men Outside
the Law . Would Pay Any Price for Freedom.
SELLING ANGLES: "Trail to Laredo"
lUtes
•-Iph
SELLING ANGLES:
"The niegals"
Play Smiley Burnette recordings over your public address
system, giving the name of the picture and its playdate at
intervals. If you can get some of the local juke boxes to
play Smiley's records, tag the machines with stickers of him,
giving the playdate. Set up an old-fashioned hitching post
in front of your theatre and attach a sign to it reading: "The
'Trail to Laredo' starts here Friday night." Use stills of the
masked Durango Kid along with one of Charles Starrett in
a smiling pose.
The chief selling point is the film's timeliness. Exploitation
should be tied in with newspaper headlines. In Jewish neighborhoods,
the opening may be held as a benefit for the
United. Jewish Appeal. The complete lack of marquee names
is a drawback, but it should be sold as the first factual
account of the underground route to Palestine. This is strictly
for adult audiences and should be sold on this basis. The
young couple provides a romantic angle.
CATCHLINES:
CATCHLINES:
Durango and Smiley Blast Gold-Looters With Six-Shooters
. . . Smiley Is Fast With a Gun and Tops With a Tune .
This Is a Gun-and-Fun Bonanza . Lead Smokes Out the
Smugglers' Gold.
Lawless Days of the Old Frontier and the Men Who Brought
Law and Order . Keeps You Laughing, the Durango
Kid Keeps You Jumping . Agent Charles Starrett
Smokes Out the Smuggling Gang as the Durango Kid.
Filmed for the First Time, the Pilgrimage to Paleutine . . .
Torn from Life, Smuggled Across Borders . . . Never Before
Filmed, the Underground Route to Palestine . . . Heartbreaking
in Its Realism . . . The Tragedy Behind the Headlines.
Hunted, Hidden, Hoping for a New Life ... A Brave People
Seeking a Home . Most Inspiring Picture to Reach
the Screen ... It Will Hurt, but It's True . Homeless,
They Look Toward Palestine.
SELLING ANGLES:
"Blazing Across the Pecos"
Always remember that in a Durango Kid picture, much of
the interest is centered on Smiley Burnette and his catchy
tunes. If you can get these played around town on juke
boxes and set up window cards about the show, it will
help to advertise the playdate. Use stills of Charles Starrett
in daring, horsemanship poses, both as the Durango Kid
and in his unmasked role. Don't forget the Indian angle of
this picture—plant an article about the use of Indian smoke
signals in our late war.
CATCHLINES:
Durango and Smiley in a Blazing Indian War Led by
White Men! . . . War-Whoops Ring, Bullets Zing, Gay Hearts
Sing . Big Cheers for This Saga of Western Action
and Song.
On the Thrillin'-Rhythm Warpath With the West's Best
Action and Fun Team . Indians, Bad Indians . . .
Good White Men, Bad White Men . . . You'll Find All These
in This New Durango Kid . Is the Marshal but Is
Afraid of Gunfirel
km.
iid,r
SELLING ANGLES:
"Blind Desire"
For art theatre patrons, both Jean-Louis Barrault, who
starred in "Children of Paradise" and "Symphonie Fantastique,"
and Edwige Feulliere, who was starred in "The
Idiot," have
it sounds
a name draw.
sexy—actually
The
the love
title is exploitable
scenes are quite
because
proper.
Arrange a tieup with a local music shop for displays of
albums of Beethoven's Violin Concerto, which is played in
the picture.
CATCHLINES:
Three Loves Had She—First Love, Great Passion, Superb
Tenderness . . . The Love Story of the Ever Faithful Mme
Ancelot Who Kept Her Real Feelings From the World . . .
True Love Is Heaven-Sent, Blind Desire Is Stirred Up by the
Devil.
Jean-Louis Barrault, in His Greatest Romantic Role, Co-
Starred With Edwige Feulliere, Beautiful French Star . . .
Fate Decreed That She Be Neither Wife Nor Mistress to the
Man She Really Loved . Love Story of the Ages.

; I .\ve..
. $525:
RATES: 10c per word, minimum Jl.OO. cash with copy. Four inaertions lor price ol three.
CLOSING DATE: Monday noon preceding publication date. Send copy and answers to
Box Numbers to BOXOFFICE, 825 Van Brunt Blvd.. Kansas City 1, Mo. •
GENERAL EQUIPMENT—USED
Don't take chances. Get your equipment (rom Orlve-in Theatre Projection and sound equipment.
Brand new; nothing else needed, $2,974.
[able source. SOS has background 22 years
Typical values complete 35mm
lare dealing. Theatre equipment $2,794. and $2,280. complete
Installed. .\ce Supply, Irby,
and Camera 160 N. nd and picture equipment: Dual DeVry E8F
h amplifier, speaker. $595; Holmes, $695; Florence, S. C.
fry XUC Mith low intensity lamps. $1,995;
Poster Cases. Stainless steel or eiiruded aluminum
poster ca^es, Ulummaied or nuo-Ulumluaied.
J .lb IKW arcs, $2,495: Ballantyne Royal soundr
$249.50 laster soundheads, pair nith molars;
losing out some good Simplex heads. $69.50 up;
rclamps. rectifiers and generators at a aacri/lce.
IS "hat you want. New address. S.0.8.
1nema Supply Corp., 602 W. 62nd St., New
k 1(1.
Complete Picture Fone sound system, $100.
fow operating. Box 471, Cairo, HI.
Two RCA P059 soundheads, amplifier and
)^er. Complete; in excellent condition. Femile
Theatre. Ferndale. Mich.
Variable speed pulley Tor your fans, air deectors,
blowers, air washers. New and used.
MJthemalr. P. 0. Box S38, Atlanta. Ga.
Look! Rebuilt Simplex with new Ballantyne
undheads, $1,495. Headquarters for drive-In
lulpraent. Specials now on new and used DeVry
ejection and sound systems, Strong lamps, recflers
and Lansing speaker systems. Midwest
leatre Senice. 1950 W. Belmont Ave., Chicago
. m. Tel. EAStgate 9333.
^ Complete booth equipment. RCA Pg 134 sound,
ipiete. Two Superior projectors, lenses, screen,
ong L.I. lamps, rectifiers, pedestals, film
^azines. all In fine condition. Price $1,250.
vent blowers, 25.000 cfm, and 3 HP motorfor
Belt Drive. $500. Perfect small town
tre. Civic, Sabetha. Kas.
l50 LS-3 speakers, used, in good condition.
¥5 ea.. f.o b. Toledo. DaWo Co., 145 N. Erie
Toledo. Ohio
Complete Simplex drive-in projection and 35mm
^nd equipment Complete booth equipment, new
slO sound screen. Must sacrifice at once.
Iradise Theatre. Box 672. Holly Ridge, N. C.
Pair 35mm DeVry portables, complete. New
(irantee. New 9x12 Dallte screen roll type,
dt $1,550. Sacrifice, sickness, now $795. Rex
ibb. Snyder. Okl.i.
Sale: Pair good late model 35mm DeVry
30W amplifier. 12 speaker. $495,
^s. in.
semi-prn equipment. A&T. Wickes. Ark.
!e
'ariable speed motor, ll^^ hp., four speed.
Airco 20.000 cfm. gyro spray washer, combooth
equipment. Simplex projector, rear
ters. double bearing movement, completely
lilt. We-^tern Electric sound system, comply
rebuilt Altec. Modern Craftsman,
by
iner Springs, Kas.
BUSINESS STIMULATORS
omic boobs again available as premiums, glve-
^- at your biddy shows. Large tarlety latest
ige newsst.ind editions. Comics Premium Co.,
il Greenwich St.. New York City.
Sngo with more action. $2.75 thousand cards.
' other games. .Nnveltv Games Co., 1434 Bed-
Brooklvn 16. N. Y.
nly legal game for theatres. Legal in any
Biggest business booster since Bank Night.
ten to Win" copyright 1947 by L.T.W. Co.
e today for information. Secure exclusive
^ for your town now. Listen to Win Co.. Box
Cambridge.
Ohio.
ingo die-cut cards, 75 or 100 number, $3 per
Screen dial J20 Premium Products, 354 W.
St.. New York 18. N. Y.
DRIVE-m THEATRE SUPPLIES
i-a-car speaker, $14.95. Two cast aluminum
r-proof speakers complete with junction box
line transformer: finest construction. For
matlon on complete line of drive-in theatre
iment. write I)rive-In Theatre Manufacturing
2017 Grand Ave., Kansas City, Mo.
(ley.
EQUIPMENT WANTED
IS in. veneer chairs level floor: 49 19 in.
chairs for level floor. Bruce Theatre,
La.
tlVEIN THEATRE EQUIPMENT
t S saves Drive-ins thousands Send us details.
lapaclty. etc. Our prices will delight you!
Ilete sound projection outfits. $1,995 up: new
)' Western Electric booster amplifiers. $650;
' dual in-car speakers with junction bos and
'ormer. $14.95 until August 1st. then $19.95;
K' Jriveway entrance .and exit signs, illuminated,
5: burial cable, 7»4c ft.; generators. 70/140
Super Snaplite fl. 9 lenses Increase
25%. for $150: 40 in. Aircolumn weatherreflex
horns, heavy duty 25W .-Vlnico V
units. $39.75. New S.O.S. Cinema
.address.
Corp.. 602 W. 52nd St.. .New York 19.
"Is-
It :OFFICE : : July 17, 1948
GENERAL EQUIPMENT—NEW
Available In ail sizes. Prompt delivery. I'oblocki
and Sons, 2159 South Kjnnicklnnic Ave., .Milwaukee
T, Wis.
In-a-Car speakers. No. 7600, waterproof, cast
set. aluminum cases. $16.75 per DaWo Co., 145
N. Erie St., Toledo, Ohio.
THEATRES WANTED
Anywhere midwest. Town over 1.500 with potential,
offering closest investigation confidentially.
Fairly priced. Bosoffice, A-310L
Oklahoma-Arkansas. Prefer county seat type
town over 1.500. Present operation unimportant
if potential there. Bosoffice. A-3097.
Prefer Texas or southwest. Will pay for quality.
Describe fully. Minimum population 2,000. Private.
Boxoffice, A-3095.
Experienced veteran wants to lease or buy on
terms profitable theatre. Will consider operating
for owner on percentage. Bo.xoffice. .\-3109.
HELP WANTED
Experienced theatre manager, midwest location.
Include photo, qualifications and salary expected.
Bosoffice, A-3096.
Manager with experience, able to convert former
burlesque theatre into downtown movie house.
Located middle west city over 300.000. Lifetime
opportunity for active promoter. Full compensation.
Bosoffice. A-3105.
Capable assistant or house manager for Te.sas
theatre that knows the theatre from front to
hack and has knowledge office, theatre routine.
of
Must be able to relieve operator if necessary.
Bosoffice. A-3083.
POSITIONS WANTED
Theatre manager. 20 years experience all phases
theatre operation. Independent and major circuits.
Outstanding showmanship, management,
specialty field, publicity, exploitations and public
relations. Proven successful. Boxoffice results.
Age 38 years, excellent personality, A-1 references.
Bosoffice, A-3103.
Manager, 15 years e-sperience in show business.
Now managing one of Michigan's largest drive-in
theatres. Change of ownership reason for this
advertisement. 35 years old, best of references,
will come for personal interview. Reply Boxoffice,
A-.sinf;.
Reliable, competent showman. 40. married, vetan.
24 years experience. References from preous
employer IS years. Wants to locate Indiia.
Ohio, southern Mlchig.in. Bosoffice. A-3108.
REAL ESTATE
Investigate this. Selling improved business property
200x125 ft., in exclusive Chicago neighborhood.
Included specifications for medical center.
six retail stores. 32 bowling alleys. 1.000-seat
theatre. References required. Owner. Tony Sheftic.
Jr.. 14501 Sherman Ave.. Posen. 111.
THEATRE TICKETS
Prompt service. Special printed roll tickets.
100.000. $21.70: 10.000, $5.95: 2.000. $3 95.'
Each change in admission Including change
price.
in color. $2.75 extra. Double numbering extra.
Shipping charges paid to 500 miles. Cash with
order. Kansas City Ticket Co.. Dept. 9. 1819
Central, Kansas City, Mo.
THEATRES FOR SALE
Build double parking drUe-in theatres under
franchise patent No. 2.102,718, reissue No. 22,766
and Improvements, patent pending. Up to 30%
more seating capacity with little additional cost.
Louis Josserand, Architect, 623 M II M BIdg.,
Houston. Tex.
We have theatres. Many theatres for sale,
worth investigating. Contact us Immediately.
"Joe" Joseph. 2409 Sunset Ave. Phone Yale
2-7650, Dallas, Texas.
Theatres for sale. Selected listings in Oregon
list.
and Washington now available. Write for
Theatre Exchange Co., Fine Arts BIdg., Portland,
ni.
$25,000 handles north Kansas first run 560-
seater. Hich community 5,000. Building Included,
Sell your theatre privately. Confidential correspondence
Uivlted. Leak Theatre Sales, 3422 beautiful interior, store rental. Welcomes closest
check qualified prospect. $66,000. Southeast
Kinmore, Dallas. 1109 Orchard Lane, Des
Iowa, 1,100; building Included, $13,200, $6,200
Moines, Iowa.
down. lo.va lakes area, three prime theatres,
Is your theatre for sale? Our cath buyers are
separate towns, sold separately, cash required,
$22,000 and
walthig. Wo get quick results. Will give you a
$18,700, $27,500, respectively. All
theatre value.
prompt estimate of your present
quality properties. Subject closest inspection.
Near Des 400 community
Write us today. "Joe" Joseph. 2409 Sunset Aye.
.Moines. seats, beautiful
Many Phone Yale 2-7650. Dallas, Teias.
2.700, well equipped. $14,000. other midwest,
southwest worthwhile properties. Arthur
Theatre wanted, 350 to 500 seats, Chicago territory.
Leak. 1109 Orchardiane, Des Moines, Iowa.
Give details. Edward J. Hugar, 3347 W. 51st St.. Chicago 32. Phone GItOvehill 2675.
Only theatre attractive suburb north Texas
Is your theatre for sale? I have buyers with metropolis. 655 seats. Completely modern. 15.000
trade $25,000 cash down. Five Oklahoma
cash for established theatres. Claude Crockett, in area.
1505 First National Bank BIdg., Dallas. Tes.
paying theatres, all noncompetitive, from
Telephone R-1930.
$9,000 to $22,000 cash down. Texas Gulf theatre
doing $500 weekly gross, only show, $27,500,
half down. Deluxe $10,000 cabin, fishing boats
for sale. Arthur Leak. 3422 Kinmore, Pallas.
Theatre for sale in good north Mississippi town,
1.500 population. Good equipment and building
included. Price. $30,000. Gus J. Haase Real
Estate Co., Theatre Brokers. 409 McCall Building,
.Memphis.
Tenn.
Southeast .Missouri. Two theatres in towns of
two and three thousand population. Deluxe equipment
and good houses. Walkout including buildings,
price. $95,000 for both. Gus J. Haase Real
Estate Co., Theatre Brokers, 409 McCall Building,
Mempliis. Tenn.
A real bargain. In Tennessee, 35 miles from
Memphis. Weekly net gross about $800 to $900
including concessions. Price $30,000, building not
included. Gus J. Haase Real Estate Co., Theatre
Brokers, 409 .McCall Building. .Memphis. Tenn.
Theatre, southwest Oklahoma, population 1,600,
400 seats, good building, modern apartment, good
equipment, excellent situation. Must sell at once.
$26,500. Boxoffice. A-3091.
Florida, big town, long established neighborhood
theatre. Guaranteed money maker. Excellent buy..
full Property and equipment, price, $110,000,
one half cash. No brokers. Boxoffice. A-3092.
For Sale: Small town theatre in northwest
Florida farming section. Located in center of
town. Building all brick 25x120 ft., projectors
are Simplex, sound operadio dual, seats 250.
White section all leather, colored balcony veneer.
ill Business good. Reason for selling, health.
Cash price for $10,000. Terms may be arranged.
all,
Bos 249. Gainesville.
Fla.
Equipment and le,ise for sale. San Diego, Calif.
Seating capacity 449. excellent condition, good
J. neighborhood, $14,500 cash. D. Hadreas. 630
F. St.
We are selling for cash, come and see what you
are bujing. No "pig in a sack." We have six
small town theatres In heart of Virginia coal
fields doing good business. We have coal mine
business, also. We are going to sell one of them.
Which one do you want? Write Claude Hamilton,
c/o Hamilton Coal Co., Box 425 N. Tazewell. Va.
East Texas theatre, 1,200 population, 250 seats,
room for 100 more. Permits filed to drill three
oil wells in the town proper June 18. Simplex
projectors. Peerless lamps. Western Electric sound,
air conditioned. 30x100 ft. brick building In good
condition included in sale price. This is no dive.
72-year-old owner retiring. $18,000 cash. Claude
Crockett. 1505 First National Bank BIdg., Dallas,
Tex. Telephone R-9230.
East Texas oil town theatre. 1.500 population,
375 seats. Motiograph booth. Strong lamps, Altec
large speaker. Carpeted throughout, new marquee,
washed air conditioned, natural gas heated. Excellent
35sl20 ft. brick building with rent at $40
per month. Celotex covered walls with color
scheme. This is a nice looking theatre inside and
out. It has not changed hands regularly. It Is
is long established and netting $150 per week.
.Admission prices are 35c and 9c. Thorough Investigation
invited. $32,000 cash. Claude Crochett,
1505 First National Bank Building. Dallas. Te.x.
Telephone R-1930.
SOD seats controlling central Texas rich town
3.500. Latest equipment, Corgan designed building.
$60,000. $35,000 down. E.ast Texas University
city 110.000. 400-seat newly equipped
family moneymaker, .\bsentee ownership neglecting.
Phenomenal growth. Priced below market $22,500.
$12,500 down. West Texas town 2.400. peanut,
Oil.
fruit center. Includes fine building. $50,000.
half down. Northeast Arkansas 2.100 town, heart
of fishing, hunting. Simplex booth. Highlv profitable.
$12,750. terms. Leak. 3422 Kinmore.
CLtefildG HOUSt
THEATRES FOR SALE (Cont.)
Tulsa, Oklahoma, theatre, 320 seats, Motiograph
Western Electric sound, air conditioned, good, long
lease. This exploitation, grind house can make
somebody plenty of money. Only two owners in
past 20 years. This Is no dud. $14,000 cash.
Claude Crockett. 1505 First .National Bank BIdg ,
Dallas. Tex. Telephone lt-9230.
,. Houston county's only theatre. Net
eight thousand yearly. Terms. Erin Theatre,
Erin.
Tenn.
For Sale: 304-scat theatre, doing nice business.
Price $35,000, building and all. Building has two
store rooms and two apartments. Or wUl sell
for business and equipment $10,000 and $200
a month rent. Present owner 21 years deal with
ouner. Write Box 24. Osage, W. 'ya.
Northern .Michigan first run theatre, with 250
seats, new .Motiograph equipment, located In
of drawing area 4,000. Excellent bunting and
fishing. Oil play in vicinity. Wife's health makes
necessary this sacrifice. Price $28,000. Building
included. Write Bosoffice. A-3110.
400-seat theatre, 30 miles from St. Louis, Mo.
All first run product. $22,000 for everything.
E-\cellent terms. Complete information, contact
Boxoffice, A-3111.
POPCORN MACHINES
Rebuilt Popcorn Machines for sale. FuUy gu»ranteed.
Price from $150. Consolidated Confections.
1314 S. Wabash, Chicago 5, lU.
Blevlns is national headquarters for popcorn
machines. Silver Stars. Super Stars, Corn Cribs.
in Old machines taken trade. Blevlns Popcorn
Co.. Nashville, Tenn.
Bargain prices in used and completely reconditioned
popcorn machines. Blevins Popcorn Co.,
Nashville,
Tenn.
Burch, Manley, Creiors, Advance, all electric
trench fry types. 50 Hollywood type, theatre
electric special poppers from $250. Karmelkom
Equipment. 120 S. Halsted. Chicago 6. IlL
Popcorn Machines. Good condition. Reasonably
priced. Chas B. Darden & Co.. P. 0. Box
2207. Dallas. Tes.
For Sale: Manley lifetime model popcorn machine.
Slightly used, $300. Miller Theatre, Atkinson,
Neb.
POPCORN SUPPLIES
Home of "Rush Hour" popcorn and popcorn
supplies. for list. Send price Prunty Seed &
Grain Co., 620 N. 2nd St., St. Louis 2, Mo.
Established 1874.
Bee Hive for '48 is the best ever! Blevlns not
only gives you best popcorn but saves you money
on all seasoning, bags, boxes, etc. Blevlns Popcorn
Co.. Nashville. Tenn.
Attractively printed popcorn cartons for sale
10c size. $6 M: 25c size, $15.75 M. Fabian
Kontney. 609 N. Ashland, Green Bay, Wis.
Increase popcorn sales and profits. Today hundreds
of theatres are using our stunning flexglass
heating and selling counters. Eliminate waste,
fire carpet damiige and hazards. $225 gives you
de luxe popcorn merchandising. A few choice
territories still open to distributors and dealers.
H. M. McLaren Specialties, 3625 W. 26tli Ave.,
Denver 11, Colo.
AIR
CONDITIONING
New double mat airwashers. Don't wait. Quick
deliveries now. 5.000 cfm. $138: 7.000 cfm,
$I6S: 10.000 cfm, $204; 15.000 cfm, $240:
20.000 cfm, $276. New blowers with motors and
drives. 8.500 cfm. $172: 11.000 cfm, $229.90:
13.500 cfm. $276; 22.500 cfm. $348. Beat the
heat. Wire S.O.S. Cinema Supply Corp., 602 W.
52nd St.. New York 19.
Heavy duty blowers, ball-bearing equipped.
15.000 cfm to 50.000 cfm. Air washers, all
sizes. Hydraulic drives, two and four speed
motor and controls. Immediate delivery. Dealers
Wiuited. National Engineering and Mfg. Co., 519
Wyandotte St., Kansas City. Mo.
While they last. 1.500 spray nozzles, water
gal. to 2^4
broken to fine, misty spray. From 'i
gal. per minute. 75c ea., shipped at once. Also
have some belts, rotors, bearings, half price off
list. G. A. Peterson. Realtor, Clinton, Mo. Over
First National Bank.
Complete .air conditioning equipment: variable
hp motor. 25.000 SFC fan; air washer, spray
5
tvpe. complete with recirculating pump; reasonable.
Bosoffice. A-30R8.
Air washer and blower system using air mats.
Two 42 in. blowers, four Gyra spray units, two
hydraulic controls, two sets of belts, two grills.
All in A-1 condition. Will sell all or by units.
Oak Park Theatre, 3935 Prospect. K.ansas City.
Mo
ṀORE CLASSIFIED
ON PAGE 34

T.M. sec, U. S. PAI. OFF.
THE FIRST NAME IN
DRIVE-IN PROJECTION AND SOUND
MANUFACTURED BY INTERNATIONAL PROJECTOR CORPORATION • BLOOMFIELD, NEW JERSEyB*"'