LIBER 39TH ANNUAL CONFERENCE - Statsbiblioteket

mastER cLass 1
29 JunE 2010
chRIs PREssLER (unIvERsIty of
nottIngham, uk) and andy
mcgREgoR (JIsc, uk):
thE LIBRaRy of BaBEL Just nEEdEd
a communIcatIon stRatEgy
- hoW to maRkEt unIvERsaL
knoWLEdgE
This session will focus on using communication
tools and techniques to reach,
influence and listen to the full range of
stakeholders for an academic library.
Librarians have a lot to communicate,
they have to help people navigate a
vast collection of information, they have
to listen to their users and adapt their
services to suit their needs and they need
to prove the value of their service to
senior managers. A good communication
strategy and a willingness to experiment
and adapt are the essential tools in effective
communication. This session will
use a mixture of presentation, discussion
and demonstration to arm delegates with
practical advice on developing strategy,
communicating to different audiences and
useful websites and tools.
christopher Pressler is Director of
Research and Learning Resources at the
University of Nottingham. He is responsible
for the University’s libraries, historic
collections and e-learning programmes
at Nottingham’s seven campuses in the
United Kingdom, Malaysia and China. He
also leads on the University’s project management
programmes for the Research
Excellence Framework, institutional data
management, communications technologies,
global collection management and
technology-enabled learning. Additionally,
he is a member of the Executive
Board of Nottingham University Press.
He is a Director of the Centre for Research
Communications at Nottingham and plays
a national role in the development of
scholarly communications and publishing
as Chair of the RLUK/SCONUL Research
Communications Group and as an advisor
on a number of national and international
boards. He is Co-Founder of the
DART-Europe E-Theses Portal, which now
provides access to theses from over 200
universities in 16 countries. Christopher
also plays a key role in the Open Learning
Courseware community as co-founder
of the BERLiN project and in developing
links with OER Africa, Google and Apple.
Christopher holds degrees from Queen’s
University Belfast, Nottingham Trent
University and the University of Sheffield.
Previous posts have been held at UCL,
JISC, Dartington and the University of
London. He was elected a Fellow of the
Royal Society of Arts in 2004.
andy mcgregor is a programme
manager for the Joint Information
Systems Committee (JISC). The role of a
programme manager is to plan and distribute
funding to universities for projects
to use technology to improve learning
and research in Higher Education and
then to oversee the projects that are
funded. Andy is currently working with
projects that involve repositories, resource
discovery and software development communities.
Andy is a keen user of web tools
to aid the communication necessary for a
successful programme of projects and for
disseminating the knowledge produced
by projects to the wider community.
Prior to joining JISC Andy worked as an
electronic resources librarian.
18